- Blog Categories
- Software Development Projects and Ideas
- 12 Computer Science Project Ideas
- 28 Beginner Software Projects
- Top 10 Engineering Project Ideas
- Top 10 Easy Final Year Projects
- Top 10 Mini Projects for Engineers
- 25 Best Django Project Ideas
- Top 20 MERN Stack Project Ideas
- Top 12 Real Time Projects
- Top 6 Major CSE Projects
- 12 Robotics Projects for All Levels
- Java Programming Concepts
- Abstract Class in Java and Methods
- Constructor Overloading in Java
- StringBuffer vs StringBuilder
- Java Identifiers: Syntax & Examples
- Types of Variables in Java Explained
- Composition in Java: Examples
- Append in Java: Implementation
- Loose Coupling vs Tight Coupling
- Integrity Constraints in DBMS
- Different Types of Operators Explained
- Career and Interview Preparation in IT
- Top 14 IT Courses for Jobs
- Top 20 Highest Paying Languages
- 23 Top CS Interview Q&A
- Best IT Jobs without Coding
- Software Engineer Salary in India
- 44 Agile Methodology Interview Q&A
- 10 Software Engineering Challenges
- Top 15 Tech's Daily Life Impact
- 10 Best Backends for React
- Cloud Computing Reference Models
- Web Development and Security
- Find Installed NPM Version
- Install Specific NPM Package Version
- Make API Calls in Angular
- Install Bootstrap in Angular
- Use Axios in React: Guide
- StrictMode in React: Usage
- 75 Cyber Security Research Topics
- Top 7 Languages for Ethical Hacking
- Top 20 Docker Commands
- Advantages of OOP
- Data Science Projects and Applications
- 42 Python Project Ideas for Beginners
- 13 Data Science Project Ideas
- 13 Data Structure Project Ideas
- 12 Real-World Python Applications
- Python Banking Project
- Data Science Course Eligibility
- Association Rule Mining Overview
- Cluster Analysis in Data Mining
- Classification in Data Mining
- KDD Process in Data Mining
- Data Structures and Algorithms
- Binary Tree Types Explained
- Binary Search Algorithm
- Sorting in Data Structure
- Binary Tree in Data Structure
- Binary Tree vs Binary Search Tree
- Recursion in Data Structure
- Data Structure Search Methods: Explained
- Binary Tree Interview Q&A
- Linear vs Binary Search
- Priority Queue Overview
- Python Programming and Tools
- Top 30 Python Pattern Programs
- List vs Tuple
- Python Free Online Course
- Method Overriding in Python
- Top 21 Python Developer Skills
- Reverse a Number in Python
- Switch Case Functions in Python
- Info Retrieval System Overview
- Reverse a Number in Python
- Real-World Python Applications
- Data Science Careers and Comparisons
- Data Analyst Salary in India
- Data Scientist Salary in India
- Free Excel Certification Course
- Actuary Salary in India
- Data Analyst Interview Guide
- Pandas Interview Guide
- Tableau Filters Explained
- Data Mining Techniques Overview
- Data Analytics Lifecycle Phases
- Data Science Vs Analytics Comparison
- Artificial Intelligence and Machine Learning Projects
- Exciting IoT Project Ideas
- 16 Exciting AI Project Ideas
- 45+ Interesting ML Project Ideas
- Exciting Deep Learning Projects
- 12 Intriguing Linear Regression Projects
- 13 Neural Network Projects
- 5 Exciting Image Processing Projects
- Top 8 Thrilling AWS Projects
- 12 Engaging AI Projects in Python
- NLP Projects for Beginners
- Concepts and Algorithms in AIML
- Basic CNN Architecture Explained
- 6 Types of Regression Models
- Data Preprocessing Steps
- Bagging vs Boosting in ML
- Multinomial Naive Bayes Overview
- Gini Index for Decision Trees
- Bayesian Network Example
- Bayes Theorem Guide
- Top 10 Dimensionality Reduction Techniques
- Neural Network Step-by-Step Guide
- Technical Guides and Comparisons
- Make a Chatbot in Python
- Compute Square Roots in Python
- Permutation vs Combination
- Image Segmentation Techniques
- Generative AI vs Traditional AI
- AI vs Human Intelligence
- Random Forest vs Decision Tree
- Neural Network Overview
- Perceptron Learning Algorithm
- Selection Sort Algorithm
- Career and Practical Applications in AIML
- AI Salary in India Overview
- Biological Neural Network Basics
- Top 10 AI Challenges
- Production System in AI
- Top 8 Raspberry Pi Alternatives
- Top 8 Open Source Projects
- 14 Raspberry Pi Project Ideas
- 15 MATLAB Project Ideas
- Top 10 Python NLP Libraries
- Naive Bayes Explained
- Digital Marketing Projects and Strategies
- 10 Best Digital Marketing Projects
- 17 Fun Social Media Projects
- Top 6 SEO Project Ideas
- Digital Marketing Case Studies
- Coca-Cola Marketing Strategy
- Nestle Marketing Strategy Analysis
- Zomato Marketing Strategy
- Monetize Instagram Guide
- Become a Successful Instagram Influencer
- 8 Best Lead Generation Techniques
- Digital Marketing Careers and Salaries
- Digital Marketing Salary in India
- Top 10 Highest Paying Marketing Jobs
- Highest Paying Digital Marketing Jobs
- SEO Salary in India
- Brand Manager Salary in India
- Content Writer Salary Guide
- Digital Marketing Executive Roles
- Career in Digital Marketing Guide
- Future of Digital Marketing
- MBA in Digital Marketing Overview
- Digital Marketing Techniques and Channels
- 9 Types of Digital Marketing Channels
- Top 10 Benefits of Marketing Branding
- 100 Best YouTube Channel Ideas
- YouTube Earnings in India
- 7 Reasons to Study Digital Marketing
- Top 10 Digital Marketing Objectives
- 10 Best Digital Marketing Blogs
- Top 5 Industries Using Digital Marketing
- Growth of Digital Marketing in India
- Top Career Options in Marketing
- Interview Preparation and Skills
- 73 Google Analytics Interview Q&A
- 56 Social Media Marketing Q&A
- 78 Google AdWords Interview Q&A
- Top 133 SEO Interview Q&A
- 27+ Digital Marketing Q&A
- Digital Marketing Free Course
- Top 9 Skills for PPC Analysts
- Movies with Successful Social Media Campaigns
- Marketing Communication Steps
- Top 10 Reasons to Be an Affiliate Marketer
- Career Options and Paths
- Top 25 Highest Paying Jobs India
- Top 25 Highest Paying Jobs World
- Top 10 Highest Paid Commerce Job
- Career Options After 12th Arts
- Top 7 Commerce Courses Without Maths
- Top 7 Career Options After PCB
- Best Career Options for Commerce
- Career Options After 12th CS
- Top 10 Career Options After 10th
- 8 Best Career Options After BA
- Projects and Academic Pursuits
- 17 Exciting Final Year Projects
- Top 12 Commerce Project Topics
- Top 13 BCA Project Ideas
- Career Options After 12th Science
- Top 15 CS Jobs in India
- 12 Best Career Options After M.Com
- 9 Best Career Options After B.Sc
- 7 Best Career Options After BCA
- 22 Best Career Options After MCA
- 16 Top Career Options After CE
- Courses and Certifications
- 10 Best Job-Oriented Courses
- Best Online Computer Courses
- Top 15 Trending Online Courses
- Top 19 High Salary Certificate Courses
- 21 Best Programming Courses for Jobs
- What is SGPA? Convert to CGPA
- GPA to Percentage Calculator
- Highest Salary Engineering Stream
- 15 Top Career Options After Engineering
- 6 Top Career Options After BBA
- Job Market and Interview Preparation
- Why Should You Be Hired: 5 Answers
- Top 10 Future Career Options
- Top 15 Highest Paid IT Jobs India
- 5 Common Guesstimate Interview Q&A
- Average CEO Salary: Top Paid CEOs
- Career Options in Political Science
- Top 15 Highest Paying Non-IT Jobs
- Cover Letter Examples for Jobs
- Top 5 Highest Paying Freelance Jobs
- Top 10 Highest Paying Companies India
- Career Options and Paths After MBA
- 20 Best Careers After B.Com
- Career Options After MBA Marketing
- Top 14 Careers After MBA In HR
- Top 10 Highest Paying HR Jobs India
- How to Become an Investment Banker
- Career Options After MBA - High Paying
- Scope of MBA in Operations Management
- Best MBA for Working Professionals India
- MBA After BA - Is It Right For You?
- Best Online MBA Courses India
- MBA Project Ideas and Topics
- 11 Exciting MBA HR Project Ideas
- Top 15 MBA Project Ideas
- 18 Exciting MBA Marketing Projects
- MBA Project Ideas: Consumer Behavior
- What is Brand Management?
- What is Holistic Marketing?
- What is Green Marketing?
- Intro to Organizational Behavior Model
- Tech Skills Every MBA Should Learn
- Most Demanding Short Term Courses MBA
- MBA Salary, Resume, and Skills
- MBA Salary in India
- HR Salary in India
- Investment Banker Salary India
- MBA Resume Samples
- Sample SOP for MBA
- Sample SOP for Internship
- 7 Ways MBA Helps Your Career
- Must-have Skills in Sales Career
- 8 Skills MBA Helps You Improve
- Top 20+ SAP FICO Interview Q&A
- MBA Specializations and Comparative Guides
- Why MBA After B.Tech? 5 Reasons
- How to Answer 'Why MBA After Engineering?'
- Why MBA in Finance
- MBA After BSc: 10 Reasons
- Which MBA Specialization to choose?
- Top 10 MBA Specializations
- MBA vs Masters: Which to Choose?
- Benefits of MBA After CA
- 5 Steps to Management Consultant
- 37 Must-Read HR Interview Q&A
- Fundamentals and Theories of Management
- What is Management? Objectives & Functions
- Nature and Scope of Management
- Decision Making in Management
- Management Process: Definition & Functions
- Importance of Management
- What are Motivation Theories?
- Tools of Financial Statement Analysis
- Negotiation Skills: Definition & Benefits
- Career Development in HRM
- Top 20 Must-Have HRM Policies
- Project and Supply Chain Management
- Top 20 Project Management Case Studies
- 10 Innovative Supply Chain Projects
- Latest Management Project Topics
- 10 Project Management Project Ideas
- 6 Types of Supply Chain Models
- Top 10 Advantages of SCM
- Top 10 Supply Chain Books
- What is Project Description?
- Top 10 Project Management Companies
- Best Project Management Courses Online
- Salaries and Career Paths in Management
- Project Manager Salary in India
- Average Product Manager Salary India
- Supply Chain Management Salary India
- Salary After BBA in India
- PGDM Salary in India
- Top 7 Career Options in Management
- CSPO Certification Cost
- Why Choose Product Management?
- Product Management in Pharma
- Product Design in Operations Management
- Industry-Specific Management and Case Studies
- Amazon Business Case Study
- Service Delivery Manager Job
- Product Management Examples
- Product Management in Automobiles
- Product Management in Banking
- Sample SOP for Business Management
- Video Game Design Components
- Top 5 Business Courses India
- Free Management Online Course
- SCM Interview Q&A
- Fundamentals and Types of Law
- Acceptance in Contract Law
- Offer in Contract Law
- 9 Types of Evidence
- Types of Law in India
- Introduction to Contract Law
- Negotiable Instrument Act
- Corporate Tax Basics
- Intellectual Property Law
- Workmen Compensation Explained
- Lawyer vs Advocate Difference
- Law Education and Courses
- LLM Subjects & Syllabus
- Corporate Law Subjects
- LLM Course Duration
- Top 10 Online LLM Courses
- Online LLM Degree
- Step-by-Step Guide to Studying Law
- Top 5 Law Books to Read
- Why Legal Studies?
- Pursuing a Career in Law
- How to Become Lawyer in India
- Career Options and Salaries in Law
- Career Options in Law India
- Corporate Lawyer Salary India
- How To Become a Corporate Lawyer
- Career in Law: Starting, Salary
- Career Opportunities: Corporate Law
- Business Lawyer: Role & Salary Info
- Average Lawyer Salary India
- Top Career Options for Lawyers
- Types of Lawyers in India
- Steps to Become SC Lawyer in India
- Tutorials
- C Tutorials
- Recursion in C: Fibonacci Series
- Checking String Palindromes in C
- Prime Number Program in C
- Implementing Square Root in C
- Matrix Multiplication in C
- Understanding Double Data Type
- Factorial of a Number in C
- Structure of a C Program
- Building a Calculator Program in C
- Compiling C Programs on Linux
- Java Tutorials
- Handling String Input in Java
- Determining Even and Odd Numbers
- Prime Number Checker
- Sorting a String
- User-Defined Exceptions
- Understanding the Thread Life Cycle
- Swapping Two Numbers
- Using Final Classes
- Area of a Triangle
- Skills
- Software Engineering
- JavaScript
- Data Structure
- React.js
- Core Java
- Node.js
- Blockchain
- SQL
- Full stack development
- Devops
- NFT
- BigData
- Cyber Security
- Cloud Computing
- Database Design with MySQL
- Cryptocurrency
- Python
- Digital Marketings
- Advertising
- Influencer Marketing
- Search Engine Optimization
- Performance Marketing
- Search Engine Marketing
- Email Marketing
- Content Marketing
- Social Media Marketing
- Display Advertising
- Marketing Analytics
- Web Analytics
- Affiliate Marketing
- MBA
- MBA in Finance
- MBA in HR
- MBA in Marketing
- MBA in Business Analytics
- MBA in Operations Management
- MBA in International Business
- MBA in Information Technology
- MBA in Healthcare Management
- MBA In General Management
- MBA in Agriculture
- MBA in Supply Chain Management
- MBA in Entrepreneurship
- MBA in Project Management
- Management Program
- Consumer Behaviour
- Supply Chain Management
- Financial Analytics
- Introduction to Fintech
- Introduction to HR Analytics
- Fundamentals of Communication
- Art of Effective Communication
- Introduction to Research Methodology
- Mastering Sales Technique
- Business Communication
- Fundamentals of Journalism
- Economics Masterclass
- Free Courses
What is MBA in Digital Marketing? Scope, Career option and Salary
Updated on 26 October, 2022
12.52K+ views
• 9 min read
Table of Contents
Digital marketing focuses on leveraging online media tactics like social media marketing, search marketing, and email marketing to build brand awareness and expand the customer base. Digital marketing channels your customers through social media platforms like Facebook, Instagram, Twitter, etc., along with traditional marketing channels to create a more comprehensive marketing and brand strategy.
Learn digital marketing courses online from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career.
Creating an online presence is crucial for brands to keep customers updated on the product offerings, generate awareness and engagement before and after sales, invite new buyers, shorten the buyers’ cycle, and convert leads into buyers.
What is MBA in Digital Marketing?
MBA in digital marketing is the new age course building upon traditional marketing principles to cover the marketing sectors in the digital age. An MBA in Digital Marketing course trains students with the skills and information required to form successful digital marketing strategies, enhancing their creative skills and expanding their knowledge of digital platforms to market products/services. Graduates in this course can help companies formulate digital marketing strategies and develop effective ways to interact with their targeted group of customers.
This course incorporates Marketing, Administrative Behaviour, Fundamentals, Business Communication, Selling and Negotiation, etc. Although it expands upon traditional marketing, it mainly focuses on digital media – it does not involve any study of traditional marketing strategy. MBA Digital Marketing subjects include marketing fundamentals, mobile marketing, business communication, marketing analytics, accounting and finance, strategy formulation, international business, etc.
Scope of Digital Marketing
Digital marketing has emerged and grown as the fastest mode of marketing, reaching a wider group of people. After completing MBA in digital marketing, specialising in areas like marketing and advertising, candidates can pursue a career in any industry they want. The final aim of companies is to retain old customers and find new customers. Digital marketing is the most effective medium for reaching and influencing customers through digital media. Companies now stay current by adding new components with the evolving social network, as most consumers use smartphones and online research before buying any products or investing in any services. Digital marketing is employed by every small business and established company to create highly personalised marketing strategies for attracting target customers. These strategies offer greater and faster Return on Investments (ROI) with low investments.
Data shows that more than 9 million companies and businesses use Facebook to connect to their customers or consumers. This makes media platforms a very important medium for digital marketing.
Companies on social media platforms host B2B ( business to business) and B2C ( business to consumer) digital marketing strategies. B2B targets companies or groups of people with large investments, whereas B2C targets individuals consumers, raising brand awareness. In addition to these social media marketing, these firms employ the following methods while building their brand’s online presence and maintaining its identity.
- Paid searches– Marketing sectors pay Google and other search engine companies a fee whenever someone searches your keyword, and their advertisement is featured at the top of the page (PPE MODEL- pay per click model).
- Organic or natural search– This approach takes more finesse than regular PPE marketing since marketers are implementing keyword analysis and other search engine optimisation (SEO) to naturally show their content at the top of the page of search results in Google or other search engines.
- Email marketing campaigns: It is the most effective and efficient way of marketing campaigns if appropriately implemented. Even small businesses can use email marketing.
- Content marketing: Publishing articles, guides, and other online content in different formats that target different audiences and customers.
- Webinar and podcasts: Extending upon content marketing, webinars and podcasts offer value to the customers in the form of video and audio content for broader marketing campaigns.
The scope of digital marketing is only set to expand in the coming future. This will happen with the help of-
- Analytics– Data analytics plays a huge role in quantifying the success of digital marketing strategies. Analytics helps you measure your progress by using tools to see how well your content performs if you’re reaching the targeted audience, how to get the best engagement, and why the audience is converting into paying customers.
- Artificial Intelligence(AI)– Artificial Intelligence helps companies understand the customers better and customise their products accordingly. This will largely affect the digital marketing sector in the coming decade. AI helps in detecting and predicting trends, sometimes even micro-trends. This helps in business leaders making strategic decisions to expand their services and products. This also makes sure that companies don’t waste their resources of digital marketing that doesn’t give results and ensure better delivery and results in the best possible way.
- Augmented and Virtual Reality– AR and VR will be used to raise brand awareness and better satisfy customers to bring huge profits to the company. Augmented Reality and Virtual Reality enable potential customers to experience your products/services virtually in real-time. They can enjoy simulated experiences which make their buyer’s journey all the more enjoyable.
- Social Media Influencers– Many companies connect with social media influencers to promote and educate people about their brand. Social media influencers use their reach to connect to a specific target group or demographics. They can influence people to like a brand’s offerings and even convert them into loyal customers by giving honest reviews.
Eligibility Criteria
Eligibility criteria for MBA in digital marketing are as follows:
- The program requires the candidate to have a bachelor’s degree in any subject or discipline with an average of 50% marks or an equivalent CGPA from a recognised university, institute, or college./
- Candidates appearing for their final year exams can also apply, but they will only gain admission if they obtain a minimum of 50% marks in their Bachelor’s degree.
- Candidates will have to qualify for any one of the national entrance exams like CAT/ MAT/ CMAT/ GMAT, or other similar entrance examinations can also apply for an MBA in digital marketing.
Best Digital Marketing Courses Online
Career Opportunities
With the increasing online presence of customers through social media and online platforms, digital marketing is becoming more prevalent in the coming age. Due to ongoing online market criteria, businesses, firms, and organisations are hiring Digital Marketers to make a position for themselves in the market. Below are mentioned some of the career options in digital marketing positions offered to such graduates are listed below :
- Market Research Analyst: The marketing research manager is tasked with gathering data and help its company to market its product and determine competition. They study potential market conditions to examine sales of a product or service. They help their firms in understanding what their clients want and need.
- Public Relations Manager: A PR manager helps coordinates media and public relations. Their job is to maintain the identity and image of the company in ways that endorse their business and sustaining media relations.
- Digital Marketing Manager: Digital marketing managers are responsible for developing and marketing projects conferring to the organisation’s goals and profit margins. They incorporate efficient advertising strategies in digital spaces to endorse products and services.
- Social Media Manager: Social media managers are concerned with promoting social media tasks and engaging with customers and suppliers to manage social media pages and profiles to maintain consistent branding across various fields.
- Content Marketing Manager: Content marketing managers are in command of supervising a company’s content tactics and executing content-delivery plans, including many different forms of media like print, video, audio, etc
- Brand Manager: A Brand Manager ensures that the strategies created are to change the perception of clients about particular products using research and collective. Their job also involves helping brands deliver their products or services that appeal to their target customers
- Advertising Manager: An Advertising manager educates consumers and clients on the latest products and improvements and leads the team responsible for advertising campaigns.
In-demand Digital Marketing Skills
Salary Range
The average salary of a Digital Marketer after completing his master’s degree is almost Rs. 542,308 and is affected by many factors. Based upon the individual’s knowledge, abilities, and expertise of the graduate and many more the average salary ranges between 3 lakhs to 10 lakhs per annum. With a year of experience, a digital marketing manager gets an average salary of Rs 311,486. This increases to Rs.404,858 after 3-4 years of experience. The top paid professionals in digital marketing, after completing their specialisation in digital marketing sectors, can earn up to an average of Rs. 702,856-Rs. 1,084,483. Following a path with an undergraduate degree with MBA in digital marketing opens a variety of options for the candidates, you can opt for a high-paying marketing management job with lucrative annual pay that will increase with your experience in the particular field with huge future prospects.
upGrad’s Exclusive Digital Marketing Webinar for you –
What’s new in Marketing?
Digital Marketing Free courses to Learn
Conclusion
With the growing economics and increase in industries in various fields, digital marketers are employed by every organisation to meet the demands of the consumers and potential buyers. Every company strives in the competitive market to create an online branding presence to keep their brand’s identity and appeal to the consumers at large who are affected by these social media platforms and networking.
An MBA in digital marketing offers you to pursue different scopes presented by these devices and methods. One such course is MBA (Global) With Specialisation in Digital Marketing From Deakin University and MICA, offered by upGrad. This program promises full placement support and elaborates on subjects like marketing and branding fundamentals, including business economics, strategy formulation, operations, and supply chain management, to name a few. Rest assured, a well-designed MBA course in digital marketing will help you master the nitty-gritty of this field and make you job-ready.
Popular Digital Marketing Blogs
Frequently Asked Questions (FAQs)
1. What is the difference between an MA in digital marketing vs an MBA in digital marketing?
An MA in digital marketing usually focuses on the creative side of marketing whereas an MBA has more of a corporate focus wherein students can expect to learn marketing strategies, accounting and other subjects which have a business perspective. If your expertise lies in creating interesting marketing strategies, an MA in digital marketing might seem more helpful. However, if you want a post at a managerial level – one that deals with data and analytics, an MBA in digital marketing will be a better choice.
2. How to prepare for a marketing interview?
Once you complete your MBA in digital marketing, you’ll probably be on the lookout for roles that suit your expertise and skill. Whether you’re applying for the post of a market research analyst or social media manager, there are certain questions every interviewer asks. Owing to the COVID-19 pandemic, it may be a virtual interview. However, make sure you have enough information on trending advertisements, the 4Ps of marketing, product portfolio, integrated marketing communication and customer engagement strategies on various platforms. Also, remember to brush up on your communication skills and be aware of every point you’ve mentioned in your resume.
3. What is the scope of digital marketing post COVID-19?
Over the years, the digital marketing industry has witnessed unprecedented growth. Given the current scenario, nearly every business across a gamut of segments is establishing their digital footprint. Earlier, a lot of businesses that were hesitant to go online now have ecommerce sites. Keeping this massive rise in mind, it is no surprise that the demand for experienced digital marketing professionals has also increased. Thus, becoming a certified digital marketer seems like a good idea.
RELATED PROGRAMS