Master of Business Administration or MBA is one of the most in-demand degrees around the world today. Typically a two-year program, an MBA allows you to specialize in a particular subject, such as finance, marketing, operations management, human resource management, etc.
In recent years, core marketing courses have gained popularity among aspirants due to the vast job opportunities they offer. Let us see why MBA in marketing is a preferred choice for students and what makes it desirable for employers. Learn more about career options after MBA.
One of the top reasons to go for an MBA is to broaden your career prospects and salary potential of MBA. Besides, it is a holistic learning experience that enables you to develop both your technical and soft skills. The professional connections you make in your B-school can last throughout your life, providing direction to your career at every stage. Find list of skills MBA help you to improve.
So, when you are considering earning an MBA, you should evaluate the benefits of choosing specific course topics. To facilitate this analysis, we have compiled the advantages of opting for a marketing specialization below.
Why MBA in Marketing
Greater Career Advancement Opportunities
An MBA in Marketing can help you get a job promotion and qualify for management and executive positions in your current company. Since postgraduate business programs emphasize developing leadership and communication skills, graduates can advance to marketing positions with great ease.
Whether you are interested in sales, business development, media and entertainment, advertisement, brand management, or even general management, these skills form the heart of any senior-level role. Technology has further augmented the marketing world, adding new creative areas and innovative job profiles to the mix.
Scope for Increased Earnings
A master’s degree can provide a significant boost to your compensation package. According to Payscale, the annual salary for holders of an MBA in marketing ranges from Rs 3 lakh to Rs 20 lakh, depending on the seniority, company, and sector. Some of the leading recruiters include Tata Consultancy Services, Vodafone, Amazon, Citibank, HDFC Bank, and Kotak Mahindra Bank. Even FMCG giants (like HUL, P&G, Marico) and international advertising agencies, including Ogilvy, DDB Mudra, Dentsu, McCann Erickson, etc. hire marketing graduates.
Moreover, reputed technology companies like Google, Microsoft, Facebook, Oracle, SAP, IBM, Salesforce hire MBA talent for several marketing positions. So, the job responsibilities that come with lucrative pay scales can be diverse and widely varied. Learn more about MBA salary in India.
The typical MBA in Marketing programs is structured to prepare you with the ‘core’ business coursework and supplement that understanding with marketing-specific electives. The core subjects focus on finance, human resources, accounting, corporate management, organizational behavior, etc.
On the other hand, the elective courses zero in on topics like market research, consumer behavior, product management, brand management, strategic selling, and promotional campaign management.
As a marketing manager, you may have to analyze the demand for a particular product or perform a Cost-Volume-Profit analysis to determine the break-even point. Here, your B-school teachings will come handy. Therefore, the program is designed to equip you with a strong foundational knowledge of business administration and marketing concepts. And this learning can be applied across different industries and career fields.
Learn more: How to Select the Best MBA Course?
Avenues for Skill Development
The rich skill-set of graduates is one of the factors why MBA in marketing candidates have garnered popularity among modern-day recruiters. Your life in B-school adds to your analytical thinking, communication prowess, and your ability to lead and deliver strategic projects.
As the coursework includes projects and assignments that often require you to work in teams, your interpersonal and problem-solving skills receive a considerable upgrade. Moreover, you work on tight deadlines with continuous performance evaluation, preparing you for the workplace environment.
Enriched Job Responsibilities
Marketing is a vast field with a variety of sub-sectors. With an MBA in marketing, you can work in the following roles in any industry:
Tasked with evolving marketing strategy along with attracting and retaining customers.
Market Research Analyst
Devises methods of collecting data, analyses data to derive insights, and then, coveys the information to the business development teams. Analysts play a crucial supporting role in the development of marketing strategies.
Entrusted with planning and selecting advertising media, closely working with the marketing team to achieve targets.
Responsible for promoting and placing the brands and researching about the rival brands.
Sales Manager: Sets targets for the sale of products and services and monitors the customer service and distribution functions.
Digital Marketing Manager
Manages the digital presence of the company undertakes marketing of its products on web-based platforms and online channels. This includes avenues such as website content, Social Media Marketing, Search Engine Optimization (SEO), Pay Per Click (PPC), content marketing, etc.
One of the biggest advantages of getting an advanced business and marketing and qualification is that multiple industries are open for entry after the completion of your degree. You can work in the FMCG sector, IT industry, consultancy, advertising, banking, retail, hospitality, and even venture into academics. Job opportunities are available in public as well as private sectors.
Moreover, technological advancement across the globe has widened the concept of marketing and given rise to remote and online modes of work. The digital revolution is still continuously shaping the world we live in, changing the way we interact and buy.
Hubspot’s marketing hiring trends report points to a sharp rise in employment in digital marketing as well as traditional marketing roles. And the scope of marketing is only going to amplify further. With industry expansion and high consumption levels, the overall demand for marketing professionals will pick up in the coming years.
With this, we have covered why MBA in marketing is a suitable fit for the contemporary business world. MBA courses with marketing specialization are available in both on-campus and online formats across Indian colleges and abroad. Before enrolling in a program, you should research your options and consider all the pros and cons. The above information will help you arrive at a decision!
Liverpool Business School & upGrad offers Global MBA program which helps you to transform your career. The program provides 1-on-1 mentorship from industry leaders, 1-week immersion program at University campus, dual credentials (MBA from LBS & PGPM from IMT), network with peers at offline basecamps and more.