Top 18 Best Career Opportunities after BMM in India in 2025

A Bachelor's in Mass Media (BMM) opens the door to a dynamic and fast-paced world filled with creativity, influence, and innovation. From journalism and advertising to digital marketing and public relations, career options after BMM in India are both diverse and rewarding. As the media landscape continues to evolve, professionals with a BMM degree are finding themselves at the heart of storytelling, brand-building, and communication strategies across sectors.

In this guide, we’ll explore the best career opportunities after BMM, top-paying roles, industry trends, skill requirements, and how you can grow your career in the thriving media market of India. 

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India is one of the largest media-consuming countries in the world, with over 1.2 billion TV viewers and 700 million internet users, creating a booming demand for media professionals across digital and traditional platforms.

Top 18 Career Opportunities after BMM in India in 2025

The media industry is huge and fragmented. So, discovering the best-suited job opportunities after a bachelor’s in mass media course relies upon your niche of interest as well as specialization. 

As you navigate your options based on your skills and inclinations, you can take a look at the following job profiles and their average salary. You can explore a multitude of BMM job opportunities in India. 

JOB TITLE	AVERAGE ANNUAL SALARY (INR)
Journalist	4 lakhs
Radio Jockey	4 lakhs
PR Manager	7 lakhs
Social Media Manager	5.5 lakhs
Corporate Communication Manager	14.7 lakhs
Content Strategist	7.7 lakhs
Digital Marketing Manager	11.7 lakhs
Brand Manager	18.4 lakhs
Copywriter	5.5 lakhs
News Anchor	5 lakhs
Photographer	3.7 lakhs
Business Consultant	14.3 lakhs
Columnist	7.7 lakhs
Event Manager	4.9 lakhs
Graphic Designer	4 lakhs
Film Critic	7.3 lakhs
Scriptwriter	4.9 lakhs
Media Research Analyst	3.7 lakhs

Source: AmbitionBox, Salaryexpert, Glassdoor

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Now, let’s explore these job profiles in detail and figure out what they entail, and assess if they are a good match for you after a BMM course :

1. Journalist  

A career in journalism is exciting and dynamic, allowing you to work in diverse settings such as newspapers, magazines, television networks, and online media platforms. 

Key Responsibilities:

As a journalist, you’ll be responsible for:

• conducting primary and secondary research
• writing investigative reports
• interviewing sources
• managing editorial tasks
• creating engaging digital media content

You may cover breaking news stories, analyze trends, or provide deep dives into complex topics. Adaptability, critical thinking, and a keen sense for details are crucial to thriving in this field.

Career Growth:

With experience, journalists can progress to senior positions like editor or bureau chief. 

There are also niche areas such as:

• political journalism
• business reporting
• sports journalism
• entertainment reporting

Read: Journalism and Mass Communication Salary in India in 2025 [Average to Highest]

2. Radio Jockey 

Radio jockeys are employed in radio stations of various sorts, at streaming platform podcasts as well as voice studios.

Key Responsibilities

As an RJ, your role involves working in

• show production
• live interaction
• media engagement
• audience engagement
• advertising and promotion
• music curation
• presentation for audience entertainment

Career Growth

Upon gaining experience in, radio jockeys can advance to roles like

• Lead Radio Jockey
• TV Host
• Station Head
• Social media content creation

🎙️ Did You Know?

The first radio broadcast in India took place in 1923, but the profession of Radio Jockey (RJ) gained massive popularity in the 1990s with the rise of private FM channels.

3. Public Relations Manager

A PR manager is quite a popular role across industries. Within this position, you primarily work in media houses, entertainment houses, corporate organizations, PR agencies, NGOs, the hospitality industry, as well as event management organizations. Hence a PR Manager is a very versatile role.

Key Responsibilities

Your role as a PR Manager inculcates:

• developing brand or company strategy and enhancement
• managing events
• handling media relations to ensure a positive image
• overseeing content strategy
• taking charge in the occurrence of a crisis

Career Growth

After gaining experience in a managerial role, you can go on to advance in senior roles like:

• PR Director
• PR Entrepreneur
• Head of PR

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4. Social Media Manager

A social media manager  is now a crucial position for all companies. They are present in almost all industries from marketing agencies, startups, businesses, and media houses to brands.

Key Responsibilities

This position requires you to work on:  

• marketing campaigning
• media engagement
• developing content strategy
• performing market research
• following trends as well as tracking progress.

Career Growth

A social media manager has scope for further career growth by advancing to roles like:

• Senior Social Media Manager
• Head of Social Media
• Social Media Consultant
• Social media firm founder 

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5. Corporate Communications Manager

Do not get confused by the title, as other than corporations, you can work with NGOs, Public Sector Undertakings(PSUs), Consulting Firms, and Media Companies.

Key Responsibilities

As a corporate communications manager, your work includes

• handling communications
• maintaining brand image
• monitoring content
• handling media relations for the company

Career Growth

The career progression of a corporate communications management professional can result in roles like:

• Head of Corporate Communications
• Director of Communications
• Chief Communications Officer

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6. Content Strategist

A content strategist is a very popular role who can work in media and publishing houses, education, corporate companies, tech companies as well as retail companies. 

Key Responsibilities

Your duties in this role include 

• content development
• doing market research
• optimizing content to make content visible
• performing content analysis to track progress

Career Growth

As a content strategist, you can advance to the following roles with experience:

• Lead Content Strategist
• Head of Content
• Chief Content Officer

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7. Digital Marketing Manager

Digital marketing managers like many media roles, work in media, entertainment, tech, hospitality, travel, and non-profit sectors.

Key Responsibilities

As a digital marketing manager, your duties involve 

• email marketing strategy and management
• social media management
• brand management
• content marketing
• keeping close track of ongoing trends in marketing

Career Growth

The career growth in a digital marketing managerial role involves progression to higher roles as below:

• Digital marketing director
• Chief Marketing Officer
• Digital Marketing Consultant

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8. Brand Manager

• In this position, you can work for fashion brands, retail companies, startups, entertainment agencies, health and pharma, luxury brands, and the retail industry.

Key Responsibilities

A brand manager is involved in meticulous tasks of brand management like :

• conducting market research
• developing brand strategy
• managing budget, collaboration
• product development and marketing
• tracking consumer response
• handling brand communication
• overseeing the proper representation of the brand image.

Career Growth

As a brand manager, with experience, you can go on acquiring higher roles as:

• Brand Director
• Head of Brand 
• Brand Consultant

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9. Copywriter

Copywriters are in demand in a lot of industries, such as startups, NGOs, media houses, corporates, digital marketing companies, ad agencies as well as quick commerce and e-commerce.

Key Responsibilities

As a copywriter, you work on 

• assessing the target audience 
• curating user-engaging content
• representing the brand motto in the content
• monitoring performance
• applying SEO principles to rank content on search engines

Career Growth:

Copywriters have a great scope for career development, as they advance to positions like:

• Lead Copywriter
• Content Manager
• Creative Director

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10. News Anchor

A news anchor is one of the most popular jobs in demand for BMM course graduates. In this role, you work on set with TV news channels, government media broadcasters, radio stations, news and media outlets as well as digital media platforms.

Key Responsibilities

A news anchor role involves the following responsibilities:

• reporting broadcast news with clear articulation
• handling unanticipated occurrences and showing quick adaptability
• engaging with the audience for live interactions
• moderating panel discussions 

Career Growth

The path of career growth of a news anchor can be witnessed in advancement to roles like:

• Lead Anchor
• Chief News Anchor
• Senior News Analyst
• Talk Show Host

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11. Photographer

If you have an eye for visual storytelling, a photography career could be ideal. Photographers are employed in advertising, branding, travel, and media.

Key Responsibilities:

Your work involves:

• operating cameras
• using lighting equipment
• editing images
• collaborating with clients to capture the desired narrative

Successful photographers pay keen attention to detail, have a creative perspective, and excel at time management.

Career Growth:

Photographers can specialize in areas like:

• Fashion
• Wildlife
• Product or
• event photography

Many photographers work independently, building portfolios and establishing their own studios.

12. Video Editor

If you have a flair for storytelling and a creative eye, pursuing a career as a video editor is one of the top BMM job opportunities to consider. With a BMM degree, you can work in media houses, advertising agencies, film production companies, OTT platforms, and social media agencies, where video content is in high demand.

Key Responsibilities

As a video editor, you are required to work on:

• Assembling raw footage and editing it into a polished final product
• Adding sound effects, music, dialogues, and graphics
• Collaborating with directors and producers to understand the desired narrative
• Ensuring brand consistency and visual storytelling across platforms

Career Growth:

This is one of the most creative and sought-after BMM career options that can lead you to advanced roles such as:

• Senior Video Editor
• Motion Graphics Artist
• Post-Production Supervisor
• Creative Director

13. Columnist

This writing role lands you in jobs in different specializations, such as politics, lifestyle, social satire, entertainment, sports, beauty, etc depending upon your niche of interest.

Key Responsibilities

As a columnist, your main work involves:

• Creating engaging content
• Developing a writing tone
• Incorporating reader feedback into your writing
• Providing content analysis with your writing pieces

Career Growth

With the right amount of experience, columnists can acquire prominent positions such as below:

• Lead Columnist
• Senior Opinion Editor
• Editorial Director

14. Graphic Designer

A graphic designer role after a BMM course can be a great option if you have a knack for design and graphics. Marketing agencies, media organizations, television companies, production houses, tech startups, and almost all sorts of industries require graphic designs for services. 

Key Responsibilities

Graphic designers work primarily on the following tasks:

• logo designing
• website designing
• creating visuals
• promotion design
• working on print technology
• doing market research 
• conducting quality analysis

Career Growth

A graphic designing role has growth prospects across various directions kike freelancing and senior positions such as:

• Lead designer
• Creative Director
• Art Director
• Freelance designer and consultant

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15. Event Manager

Event managers can work in event management companies, establish their event management agencies, or get hired across industries by convention centers, wedding planners, concert management agencies, hotels, tech, and startups.

Key Responsibilities

As an event manager, you are involved in:

• Scouting venues
• Handling logistics
• Overseeing negotiables
• Developing promotion strategy
• Overseeing multiple tasks simultaneously on the day of the event

Career Growth

Your career path in the event management industry can gain growth prospects with higher roles like:

• Senior Event Coordinator
• Event Director
• Head of Event Operations
• Entrepreneur with an event management firm
   

 

16. Scriptwriter

A scriptwriter is one of the most hired job profiles after a course in mass media. A script writer works in the film industry, digital media houses, television networks, social media influencers, publishing as well as the news sector.

Key Responsibilities

A scriptwriter’s role revolves around the following tasks:

• storyline and plot development
• editing to incorporate feedback from management
• researching for story retelling and adaptation series
• conducting market research 
• developing industry knowledge according to the genre of writing.

Career Growth

By acquiring experience and skills in the industry, a script writer can move on to higher roles and opportunities like:

• Senior Scriptwriter
• Creative Producer
• Entrepreneur 

17. Media Research Analyst

Industries and organizations hiring for this role are market research firms, digital media agencies, advertising companies, startups, government bodies, and even educational institutions to perform media and market research.

Key Responsibilities

Market research analysts work closely on keeping up with market trends and their role inculcates:

• performing market research and analysis
• understanding consumer behavior
• analyzing data
• implementing marketing strategies
• monitoring market trends

Career Growth

The growth opportunities in market research involve advancement to roles like:

• Senior Market Research Analyst
• Research Manager
• Chief Marketing Officer
• Market Research Consultant

18. Film Critic 

A film critic is a job role that can be pursued after a BMM course as it aligns with the majority of skills in media assessment and digital literacy. Film critics can work independently or be recruited by entertainment magazines, newspapers, social media pages, the TV industry, and even YouTube channels. 

To be a film critic requires potent skills and this is not something you can do just out of a slight interest in cinema. It is a serious position that requires you to be skilled in excellent writing style, have critical evaluation skills, be adept at digital tools, have a strong suit in verbal and written communication, and have an extensive knowledge of cinema.

Key Responsibilities

The following are the key responsibilities of a film critic:

• Evaluating films and stories
• Writing critical reviews 
• Promoting reader engagement through writing
• Constantly educating yourself on historical developments of cinema

Career Growth

As a film critic, you have growth opportunities in roles like:

• Lead Film Critic
• Television Film Critic
• Independent Film Critic

Skills essential for BMM professionals

With the right skill set, you already take one step ahead in your professional journey. When talking about skills in mass media, we can think of an array of interrelated as well as specialized skills that form an instrumental component of mass media professions.

Let’s delve into some vitally important skills relevant to people working in the mass media sphere. And yes, if you are doing a BMM course or have just completed it, you can go on to upskill yourself with any of these skills:

   1. Communication

• Communication skills are the most important and most used on a day-to-day basis by media professionals. Hence it is important to be skilled in effective communication.
• Both verbal and non-verbal communication should be used for clear and engaging expression of speech or thought.

  2. Writing 

• Writing is the backbone of media. Paying attention to the small details will surely help you capture the attention of the reader. 
• Using concise and clear language will send the message across and a smooth flow of content will make the reader continue reading and engaging.

  3. Adaptability

• Media professionals need quick adaptability skills at the forefront. Trends and patterns change swiftly and newer trends start popping.
• Amidst this, you need to be quick on your feet and utilize time wisely.

  4. Project Management

• This skill involves multifaceted skills in time management, problem-solving, organizational skills, attention to detail, and flexibility.
• Handling multiple tasks together and tracking the progress of all ongoing projects is a valuable skill in the media profession.

  5. Digital Media 

• The overpowering presence of digital media makes it imperative to be skilled in its working, interface, and various digital platforms.
• Moreover, knowledge of digital media and social media tools would allow strategy and communication customization. 

  6. Research

• A core skill in mass media is effective research skills, which can aid you in increasing your content quality.
• It also gives accurate credibility and a sense of trust to the user who is placing their trust in your content being displayed to them.

  7. Creative thinking

• Mass media and creative thinking go hand in hand. This essential skill helps you drive traffic and engage users in interaction with your form of media content.
• Frequent brainstorming, following market trends, and aiming for simple yet innovative approaches can boost this thinking.

  8. Audience Analysis

• To know your audience is to know almost everything. If you are aware of the audience you are prone to tailor your content to match their preferences.
• This will eventually lead to an increase in user engagement and create a loyal audience base who trust your research and reliability towards them.

Future trends in mass media in India (H2)

According to Invest India, the Indian Media & Entertainment industry is expected to reach $100 Bn by 2030.

India is a highly populated market but the cost of media is low. As a result, over the past few years, we have witnessed a massive democratization of media, with access reaching more and more users each day. This makes the media industry in India a fairly lucrative sphere. Careers in mass are expected to witness a rise across roles in media and communication ranging from digital media, film sector, broadcast sector to print media. 

What do the statistics say? According to an EY report, the media and entertainment sector will grow by INR 763 billion to reach INR3.1 trillion in 2026. 

Being the second largest social media market by the number of users, India surely makes room for future advancement in media jobs due to the higher demand for skilled professionals. Factors like growth affordability and accessibility of data play a vital role in this massive expansion of media. Thus, now is the time to look for suitable BMM job opportunities and upskill yourself accordingly!

Conclusion

A bachelor’s in mass media course in India can pave the road to a successful career in the media and entertainment sector. If looking to work in the creative arts or digital media, you are in for a multitude of job options to choose from after a BMM. 

However, it is not sufficient to pursue a course. You must match industry standards by equipping yourself with the right skills, and make it a constant attitude to keep upskilling and cross-skilling. Doing so will allow you to leverage your learning and experience to build a rewarding career for yourself.

Looking to find relevant courses to elevate your profile but don’t know where to start? Book a free counseling session with upGrad today!