If you are an individual who is creative, wants to make a career out of marketing and is looking forward.

to boosting your chances of success in the marketing industry and getting better career opportunities, then this article is for you. The mentioned marketing management projects will help you to learn through practice and gauge real-life applications of the concepts. 

In this article, there would be a mention of the following project ideas which are not only interesting but also based on real-life applications.

1. The power of branding over product advertising.
2. The rise in sales volume with the efforts of advertising and sales promotion. 
3. Best marketing practices for healthcare services. 
4. Best pricing strategies for new products. 
5. How product quality facilitates building brand loyalty. 
6. Impact of promotion over the marketing of new products. 
7. The role of marketing in banking and financial services. 
8. How advertisement affects consumer buying behaviour. 
9. How customer relationship management affects sales. 
10. How customer complaints affect product performance in a market. 
11. Distribution strategies for the marketing of products. 
12. How advertising on television affects the buying behaviour of consumers. 
13. Why do consumers switch brands? 
14. How Covid- 19 affected product sales and marketing?
15. What is lacking in the marketing of poultry products? 
16. Physical distribution management in the beverage industries. 
17. How marketing affects locally made products. 
18. How marketing strategies affect the lifecycle of products.
19. Effects of segmentation and positioning in an industry. 
20. How brand quality affects brand loyalty. 

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Read more to know more details about these projects. 

1. The power of branding over product advertising.

Branding is very important for any advertiser. It is branding that differentiates products in the market and helps the brands in making their mark among the pool of competitors. The brand uses various strategies while advertising its products. Creating a personal touch, a storyline, ambassadors and many more. 

Strategy to go about this project:

1. Choose any two brands having similar products, for example, fairness cream, perfumes, cream, etc. 
2. Elaborate on the products depicting their similarities and differences. 
3. Depict the branding strategy differences between the two. 
4. Show how the branding strategy works for one brand as compared to the others. 

This idea comes from one of the famous marketing management projects. Branding is one of the most important aspects of marketing which organisations utilise in order to maximise their brand output. 

2. The rise in sales volume with the efforts of advertising and sales promotion.

Sales are influenced by marketing. Although there are various contributing factors, building a connection with the customers, and having a good reputation in the market are one of those. 

Strategy to go about this project:

1. Choose any brand of your choice that was not doing well. 
2. Share how the brand emerged from its downfall and started doing well.
3. Share the before and after of the brand strategies the brand followed. 
4. Conclude the project by showing how and what did the brand do well.

3. Best marketing practices for healthcare services. 

Healthcare services are seeing a lot of attention in the market today, especially post- Covid. There are various online healthcare service providers, but only a few are able to make their mark in the market. 

Strategy to go about this project:

1. Create a case study of at least three or four healthcare service providers.
2. Draw a parallel comparison between them sharing their marketing strategies. 
3. Share and show how and why certain marketing practices are better that are adopted by the brands. 
4. Back up your case study with the data to bring more robustness to your project.
5. Conclude your project with the best marketing practices. 

4. Best pricing strategies for new products. 

Pricing plays a very big role in the wide adoption of any brand. Brands usually put their pricing strategies based on their target market, demography, and various other factors. The pricing strategies differ according to the brands and their products. 

Strategy to go about this project:

1. Choose a brand that has recently made an advent in the market, or, make up any imaginary brand and elaborate on how that brand should make their pricing strategies. 
2. You could also make a list of various brands differentiated by the products, target market, pricing strategies, etc.
3. Elaborate on various factors which the brands should consider while pricing their products.
4. You may also choose to develop and present a case study for the same. 

5. How product quality facilitates building brand loyalty. 

Product quality is a big contributing factor, and the brand puts much effort into it. The product’s quality is of utmost importance as it is the product quality that pulls its customers back to the brand and eventually turns an occasional buyer into a recurrent buyer. 

Strategy to go about this project:

1. Choose two brands, one brand that serves well on product quality and one which does not serve well on quality. 
2. Create a scenario showing the disadvantages of poor product quality. 
3. Create a scenario showing the advantages of good product quality. 
4. Create a case study showing how the brands increase brand loyalty due to higher product quality. 

6. Impact of promotion over the marketing of new products.

Having a strong brand, the best price available for that product is not sufficient enough. If the product is not marketed well, it will not reach the right target market and ultimately will not be able to survive in the market.

Strategy to go about this project:

1. Choose a brand that is newly launched in the market and is successfully doing well.
2. Elaborate on the product and the various marketing practices the product has done recently. 
3. Share about how the best practices the brand has done so far that have helped the company is growing.
4. Parallelly draw a comparison with another newly launched brand that has a good product, R&D, etc. but is struggling to survive in the market due to weak marketing. 

Projects like such become more important for individuals who wish to seek marketing project manager roles, as it would allow them to dig deeper into the complexities of the role. 

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7. The role of marketing in banking and financial services. 

Banking and Financial Services are extended to the masses, and the role of marketing is in major play here. It is imperative for the masses to understand the different banking and financial services available in the market in order to make an informed decision of their own. There are various service providers with different banking models, they use marketing as a tool to gauge and attract more customers towards them. 

Strategy to go about this project:

1. Choose any two banking and financial services providers having more or less similar business models.
2. Shed light on how these service providers have emerged in the market beating their competitors. 
3. Elaborate on how these service providers have overcome their competitors. 
4. Share their marketing strategy depicting how they differ. You may use factors such as geography, age, finances, etc. 

8. How advertisement affects consumer buying behaviour. 

Advertisements are crucial factors behind a product’s success. Brands use various strategies to advertise their products, create a unique product line, and emotionally connect, and affluent people who endorse for the brand are one of those. Unique, apt and connecting advertisements are the important factors that make up for good advertising.

Strategies to go about this project:

1. Choose numerous brands having different products and business models. 
2. Create an analysis showing the differentiation in marketing techniques of these brands and what worked for them. 
3. Show numbers depicting how advertising has affected the buying behaviour of their customers.

9. How customer relationship management affects sales. 

Customer relationship management is one of the most important factors that affect sales. There have been times when the products are good along with the other key areas of a business, but there is weak customer relationship management. This factor also plays a huge role in building a positive brand image. 

Strategy to go about this project:

1. Draw a parallel comparison between two brands, one that has well-marketed customer relationship management, and the other one that does not. 
2. Share how the respective stakeholders are not benefiting and benefiting from their existing strategies.
3. Give your take on how and what should be done in order to advance their marketing efforts in the field of customer relationship management. 
4. Bring some facts, studies, numbers, graphs, etc in your project in order to make it understandable.

10. How customer complaints affect product performance in a market. 

For any brand, its customer experience is of utmost value. This is the reason why brands keep on investing in reformation and getting better. There are always times when brands cannot fulfil everyone’s expectations, but having a major positive experience is something that every brand seeks. Having a larger chunk of customers who are not satisfied with the products would result in a reduction in product purchases, and as a chain effect would also discourage potential customers.

Strategy to go about this project:

1. Choose any number of brands as a major focus of your project, preferably two at least.
2. Share about the products that the brands have.
3. Along with that, shed some light on the positives and negatives (optional) of these products.
4. Dive further into explaining and understanding if these products genuinely have some problem or not.
5. Once you have finely assessed, analysed and assembled your study, then conclude your take in the form of action steps. As to what these brands should be doing in order to minimise customer complaints.

11. Distribution strategies for the marketing of products.

Each brand has a different marketing strategy owing to various factors. Each brand chooses its distribution strategy based on various factors. 

Strategy to go about this project:

1. Choose any number of brands having diverse distribution strategies, product lines, target audiences, etc. 
2. Draw a parallel comparison between these diverse products, showing how do they differ in their strategies and what works or not work for them. 
3. Conclude your study well by showing how one strategy is better than the other.

12. How advertising on television affects the buying behaviour of consumers. 

Television has become one of the most important mediums through which brands can reach a wider audience. Televised advertising not only results in the wider reachability of the products but also in wider acceptability. Brands aim to reach wider audiences by using televised advertising as a major tool. There are various factors behind successful televised advertising, such as having a product line or thought that rings a bell with the masses. Choosing the right channels, timing, and frequency are the contributing elements along with choosing the brand ambassador that becomes the brand face that is ultimately  involved in building a positive brand image. 

Strategy to go about this project: 

1. Take any brand of your choice. (It would be interesting to have more brands.)
2. Create a case study showing how they differ from each other. 
3. Also, share what are similarities and dissimilarities in their strategies. 
4. Conclude your study showing how they benefit their brands using their existing strategy. 

13. Why do consumers switch brands? 

Every brand has one common aim, and that is to retain its existing consumers and acquire new consumers. This is the reason why these brands, constantly aim to evolve their products and ultimately, convert their new and occasional consumers into recurrent consumers. Although, there are various factors behind a consumer’s reason to switch brands, one of the common reasons are bad product quality, inadequate experience, bad customer service, and more. 

Strategy to go about this project:

1. Choose two brands, one that has a good loyal customer base and one that had a loyal customer base but whose consumers shifted to another brand. 
2. Shed some light on what one brand did better than the other. 
3. Analyse how and why one brand did not do well in comparison to the other brand. 
4. Conclude the project by summarising these pointers-

• Reasons behind switching a brand. 
• What are the major concerns that a brand should not ignore?
• How to mitigate the chances of brand switching. 
• Successful strategies which the brands should adopt in order to survive in the market. 

14. How Covid- 19 affected product sales and marketing?

 Covid- 19 has affected almost every industry, which has not only created a major setback for the industries or brands but has also decreased the sales for the brands. Marketing involves a lot of budgets, and if the brand does not have good sales, its revenue will decrease, ultimately would result in less budget for other major activities such as marketing.

Strategy to go about this project:

1. Choose a brand that was doing well before Covid- 19 in terms of sales and marketing. 
2. Depict the before and after of how the Covid- 19 affected the brand in terms of sales and marketing.
3. Analyse and elaborate on how the brand should have avoided the negative effects by taking some measures beforehand. 

15. What is lacking in the marketing of poultry products?

Poultry comes under one of the major industries in the country. The market size of the poultry industry reached USD 28.18 billion dollars in 2022. The industry is also expected to grow at a CAGR of 8.1% income times (Source).

Strategy to go about this project:

1. Players in the poultry industry.
2. Shed light on their business model.
3. Show how these brands have evolved using technology as a tool.
4. Share the gap between the market and the brand. 
5. Elaborate on the existing limitations of the market that constrain brands from performing. 
6. Share how these brands should mitigate these limitations. 

16. Marketing and management in the beverage industries. 

Beverage industries are one of the major players in the industry today. The beverage industry sees very tough competition in today’s times. There are various major players in the market today, and each one of them has its unique qualities and benefits. The beverage brands require a robust marketing and management strategy in order to overcome their competitors. 

Strategy to go about this project:

1. Choose the industry players in the beverage industry. Keep a mix of successful and unsuccessful ones to draw a comparison. 
2. Share the successful and unsuccessful strategies these brands have taken.
3. Share how certain actions could have mitigated the unsuccessful phase (If there has been one.)
4. Share about the competitive advantage of these brands. 
5. Elaborate on how these brands could learn from each other and innovate their own strategies in order to make a name. 

17. How marketing affects locally made products. 

Organic or we say locally made products are hidden gems of any region. They are unique and need to be promoted. India is seeing a surge of entrepreneurs who are passionately involved in making their brands successful. 

Strategy to go about this project:

1. Choose numerous brands of your choice which is invested in locally made products. 
2. Shed some light on the business model of these brands. 
3. Share what these brands can do in order to make a unique name for themselves in the market.
4. Draw a parallel comparison between a brand that has utilised marketing well for itself and the other one that is struggling with the market aspect.
5. Conclude your project by mentioning how these brands can leverage marketing in order to increase their business in terms of revenue.

18. How marketing strategies affect the lifecycle of products.

There are certain products that have gained popularity for a while and then have gone into vain, whereas there are some other products that have gained popularity and are still popular through the years. It is not only luck but a hardcore strategy that is at work which helps these brands to survive in the market.

Strategy to go about this project:

1. Choose any two brands of your choice having a similar product line. 
2. Draw a parallel comparison between these brands showing the following-

• How have these brands been affected by the market?
• Their overcoming strategy.
• Time invested in the research and development of these brands.
• The marketing strategy was taken up by these brands.
• How do the marketing strategies differ between brands? (Both successful and  unsuccessful.)

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19. Effects of segmentation and positioning in an industry. 

Segmentation and positioning are one of the most important factors in the industry today. Each brand focuses on certain factors of marketing such as segmentation, targeting and positioning. It is imperative for brands to have an appropriate segmentation strategy. The work does not stop here. Moreover, it is also important for the brands to have appropriate positioning done for them. That helps the brands to make a proper budget for themselves, and accurately target their audience. 

Strategy to go about this project:

1. Choose two brands of your choice having similar product lines. 
2. Share how one brand has appropriately utilised segmentation and positioning in the industry. 
3. Conclude your findings using numbers, facts and figures.

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20. How brand quality affects brand loyalty. 

The brands should not take the customer’s loyalty for granted. Does not matter if the customer has used one brand for years, if the brand would not focus on product quality, the customer would not take a minute to shift to another brand that focuses on quality. 

Strategy to go about this project:

1. Choose any one brand of your choice that has had a loyal consumer base for years.
2. Demonstrate what went down with the brand that resulted in its downfall.
3. Elaborate on what were the contributing factors.
4. Share how the consequences resulted in the shifting of the customer base.
5. Conclude your project by demonstrating how the brand should have mitigated the mishap.
6. You may also include some successful strategies carried out by the brands that still have their loyal customer base.

If you are a Business Studies student and is looking for some ideas to work with, then these  BSt project on marketing management would be of help to you. 

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Conclusion

These marketing management projects ideas were put together in order to give you an understanding of how you can use these available projects for your benefit. Marketing Management is a very in-demand field in which you can make a successful career for yourself. Digital Marketing is one of those,  technology is shaping industries, and everything is turning digital. Brands pay more attention to having a strong digital presence now. upGrad is India’s largest higher education platform that offers various industry-relevant courses in collaboration with reputed organisations. Head over to upGrad’s Advanced Certificate in Digital Marketing and Communication to get yourself enrolled on the course and increase your chances of getting better job opportunities. 

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