The general marketing spectrum, including the digital marketing industry, has drastically evolved. In addition, even the space of the internet has grown considerably. Every online ad you see, every article you read, and every image you see on the internet is somehow connected to the work of a contemporary marketing professional.
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As a marketing professional, a certification in digital marketing is a terrific method to boost your career as a marketer. Exploring some of the most popular books in the field to obtain an edge over others, on the other hand, is the key to earning a higher income or a much better designation in a top company.
The Modern-Day Marketing Dynamics: What is it?
Modern marketing dynamics are all about leveraging all of a company’s resources to provide the best possible customer experience and produce growth. According to a recent McKinsey survey, 83% of worldwide CEOs believe marketing is the main driving force for most or all of their company’s growth strategies. One can be considered a marketing expert if they incorporate all the latest methods and techniques to promote a product or service physically and digitally.
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As with traditional marketing, it aims to attract an audience and generate leads. On the other hand, Digital Marketing involves a dynamic approach which is more challenging as the practice is relatively new and evolving. Knowledge about social media marketing, search engine optimisation, email marketing, and other forms of modern marketing is explained interestingly in various books.
As voracious readers, one must explore as much literature as possible on marketing. Such an approach is a guaranteed way of gaining full knowledge as a leading marketing professional. Some of the contemporary marketing job roles include:
- Search Engine Optimisation
- Social Media Marketing
- Content Marketing
- Email Marketing
Top 10 Books in Marketing
Every day, newer methodologies, theories, and tools emerge in online marketing. The only way to stay on top is to keep yourself attuned and ready to grab everything new and innovative. However, just a Google search will not suffice because the internet is full of inaccuracies. Even though hundreds of marketing books are created each year, most will accumulate dust on shelves. Hence, we have put together this book list for you. Our goal is to get you on the rails in the realm of marketing in the present times.
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1. Positioning by Jack Trout and Al Ries
Positioning is a famous marketing book written to address the challenges of engaging with a sceptical, media-blitzed population. This book explains a ground-breaking method for establishing a “position” in the minds of potential customers, one that reflects a company’s strengths and limitations and those of its competitors. By reading Positioning, you will learn how to employ leading ad agency tactics to gain the largest market share and become a household name.
2. The Anatomy of Buzz: Emanuel Rosen
Here, Emanuel Rosen (ex Marketing VP) highlights the products that benefit the most from promotion and strategic marketing. This universe encompasses everything from high-tech equipment to books, various consumer and entertainment products, to legal and other support services. In addition, it offers specific strategies for creating efficient word-of-mouth promotional campaigns. Rosen covers the intricacies of grabbing the attention of changemakers and first users based on interviews with top CEOs, marketing experts, and researchers who have effectively produced buzz for major brands.
3. The Psychology influence of Persuasion: Robert B. Cialdini
The famous book discusses the psychology of why individuals say “yes” to buying something and how to apply what you’ve learned in marketing theory. Dr Robert Cialdini is a pioneer in the rapidly growing field of persuasion and influence. This popular book is the culmination of his thirty-five years of rigorous, evidence-based research and a three-year examination of what motivates people to alter behaviour. You’ll discover the six universal principles, how to apply them to become a skilled persuader, and how to counteract them.
4. Buy. logy: Martin Lindstrom
In Buy. logy, Lindstrom shares the startling results of his three-year, $7 million neuromarketing study, a cutting-edge experiment that looked inside the heads of 2,000 volunteers worldwide as they faced numerous ads, logos, commercials, brands, and products. His ground-breaking findings debunk many long-assumed factors that pique our curiosity and motivate us to buy any product or service.
5. Made to Stick: Dan Heath and Chip Heath
Dan and Chip Heath look at why some ideas succeed while others fail in this book. They give insights into ways to boost the chances of worthy ideas in achieving success. Made to Stick is a provocative, eye-opening, and often surprisingly amusing book that will teach you the essential principles of winning ideas and how to use them to make your messages stick. They describe how to make things stickier by adopting the “human scale principle,” employing the “Velcro Theory of Memory,” and establishing “curiosity gaps,” among other techniques. Made to Stick is a book that will change how you communicate ideas.
6. Social Media ROI: Olivier Blanchard
In this book, leading branding and marketing expert Olivier Blanchard tries to debunk the main concerns: the return on social media investment, why my firm should utilise it, and how can we justify the expenditure? This book shall teach you the most efficient practices in social media strategy, planning, execution, measurement, analysis, and optimisation. It also has insights into defining and achieving the financial and non-financial company outcomes you seek to achieve.
7. Permission Marketing: Seth Godin:
Seth Godin is a very influential guru in online marketing. Whether it’s a TV commercial interrupting our favourite show or a telemarketing call that interrupts a family meal, traditional advertising is designed to divert our attention from whatever we’re doing. This concept is called Interruption Marketing – as Seth Godin calls it.
In this book, Godin offers consumers incentives to freely accept advertising rather than irritating potential customers by disrupting their most prized asset – time. Permission Marketing allows businesses to build long-term connections with customers and enhance sales by reaching out to just those who have expressed an interest in knowing more about a product.
8. Conversion Optimisation by Ayat Shukairy and Khalid Saleh
Based on the authors’ extensive experience in assisting businesses to attract online clients, this book covers every step of the process. Using various techniques, you’ll learn how to combine successful sales strategies with the specific demands of your target audience. Whether you’re in charge of marketing, creating a primary e-commerce site, or running a small online business, you’ll learn to leverage your site’s marketing principles, design, usability, and analytics to raise your buyer-to-visitor ratio.
9. Epic Content Marketing: Joe Pulizzi
Joe Pulizzi is the creator of the Content Marketing Institute (CMI), a significant content marketing teaching resource for enterprise organisations that have experienced rapid growth since its inception. Pulizzi offers compelling and actionable tips and walks you through the steps of creating engaging stories to delight clients. Epic content positions your company as a trusted expert in its field, and it’s what customers share and speak about.
10. Selling the Invisible by Harry Beckwith
Harry Beckwith’s wisdom comes from working with thousands of business professionals for twenty-five years. In this book, he shares some fascinating and practical examples of excellent marketing strategies adopted by various business players ranging from Federal Express, Citicorp, and a developing Greek travel agency to a clever babysitter. In this book filled with fascinating insights, you will learn how to eliminate a recruiter’s apprehension about hiring you by highlighting your most compelling characteristics.
Popular Digital Marketing Blogs
Becoming a contemporary marketing professional is a smooth path if you have acquired all the necessary skills. This job profile focuses on using your imagination and tact to market your brand online effectively. The job market has seen a significant rise in the number of aspirants interested in marketing due to lucrative career opportunities without a technical degree.
All one needs to do is stay consistently updated with all the latest strategies and trends in contemporary marketing. Presently, the digital marketing sector provides many opportunities for aspirants from many different domains of academics. As a result, the speed of growth offered in this field is more than in many other industries.
This article provides you with the top-most books for marketing professionals to help you in your journey. Pursuing the Advanced Certificate in Digital Marketing and Communication on upGrad is also immensely helpful in gaining marketing expertise. This MICA certified course is a game-changer in the field of marketing courses.
How much does a digital marketing course cost on UpGrad?
You can start your digital marketing journey on upgrade by paying only ₹3235/- per month for a course. The average yearly course fee of any digital marketing course on upGrad is roughly ₹ 1 lakh.
How much does a contemporary marketing professional earn in India?
A contemporary marketing professional can start earning as much as ₹20,000 per month as a fresher. Then, as they grow in their career path, they can earn around ₹ 1-1.5 lakhs a month.
What are the degrees required to become a leading marketing professional?
Although this job profile doesn't have a prerequisite degree for eligibility, having additional qualifications and certifications in marketing, management, and digital media are bonuses if you want a high-paying job.