Homebreadcumb forward arrow iconBlogbreadcumb forward arrow iconDigital Marketingbreadcumb forward arrow iconPost Covid-19: The Future of Marketing is Digital

Post Covid-19: The Future of Marketing is Digital

Last updated:
20th May, 2021
Read Time
6 Mins
share image icon
In this article
Chevron in toc
View All
Post Covid-19:  The Future of Marketing is Digital

Everyday life before 2020 seems like a blur today. Almost everything as we knew it changed overnight. For brands, the initial reaction was panic and despair. Most marketers wanted to stop spending on advertising. But as some brands would go on to prove, the internet will revolutionize marketing as we knew it in the post-pandemic era.

  • Brands have switched from offline to online marketing during the Covid19 pandemic. They set out engaging with audiences online and discerned the true potential of digital marketing.
  • The scope of digital marketing has widened. Marketers will reach out to customers through multiple platforms such as social media, websites, paid ads, influencers, virtual events, games, Artificial Intelligence (AI), Augmented Reality (AR), and Virtual Reality (VR).
  • Although demand for digital marketing will increase, there’s a sizable shortage of professionals. It’s time to get equipped with the necessary skills for a flourishing career in digital marketing. 

Never before had our generation experienced disruption of life and technology this way. Covid-19 made us acutely aware of the difference between things we needed to survive and those we didn’t. 

Learn digital marketing courses online from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career.

But the pandemic also brought unique opportunities and new perspectives. With lockdowns in effect, businesses were mounting up losses each day and thought they had no way out. They quickly cut down advertising budgets to save money. But some brands saw this as an opportunity to leap into action and use advertising as a tool to provide value for customers. And they did this through digital marketing. 

Ads of upGrad blog

From Offline to Online

Before the pandemic, brands relied heavily on traditional forms of advertising. A study by eMarketer in 2019 revealed that online ads spend surpassed offline for the first time, but conventional advertising still had a significant chunk of the spending pie. This story changed during the pandemic. While budgets for traditional advertising dipped, those for digital marketing grew by leaps and bounds.

Source: World Advertising Research Centre

Why did brands switch?

With social distancing laws in place, people were locked inside their homes. The internet brought with it some respite and escapism. Social media spread timely information and trends to keep audiences busy, OTTs provided unlimited entertainment, video calling enabled work and education to continue in an undisrupted manner, and online shopping provided some much-needed retail therapy. 

Brands realized that the pandemic was not the time to step back but forward. They set out engaging with audiences online and discerned the true potential of digital marketing.

Trends in Digital Marketing Post-Covid19

Coming out of the pandemic, customers will have different expectations that brands will have to be mindful of. These are some key post-pandemic trends: 

  • Content delivery will be based on the need and value provided.
  • Constant observation of changing consumer behavior will be paramount. 
  • Consumers will remember and trust brands who were there for them during the tough times. Staying connected is, therefore, crucial. 
  • Innovation in business processes is more critical now than ever before. 
  • Brands will have to establish multi-channel marketing strategies. 
  • Social media accounts and websites will most likely be the primary touchpoint for brands.

Scope of Digital Marketing Post Covid-19

A multi-channel digital marketing strategy will be of foremost importance in the post-pandemic era. Brands will reach out to customers through multiple platforms such as social media, websites, paid ads, influencers, virtual events, games, etc.

    1. Social Media will be the principal facilitator of digital marketing and help brands reach millions of customers.
    2. Organic & Paid Search will drive traffic to websites. SEO will be one of the most important digital marketing strategies post-Covid19.
    3. Email Marketing will once again gain resonance among customers. Brands will reach out with offers, discounts, and information to stay connected. 
    4. Video Marketing will be the most effective way to engage with customers. Viewing content is preferred over reading due to shorter attention spans. 
    5. Data Analytics & Cloud Technology will enable marketers to make informed decisions and adopt customized strategies. 
    6. Artificial Intelligence will find extensive usage to solve problems, provide entertainment and get queries answered.
    7. Augmented & Virtual Reality will be employed for a more thoughtful and safer buying experience.

upGrad’s Exclusive Digital Marketing Webinar for you –

What’s new in Marketing?


Best Digital Marketing Courses Online

Digital Marketing Jobs in demand post-Covid19 

Although the digital marketing industry is growing exponentially, there’s a sizable gap in skilled professionals to take on these roles. These jobs will be popular post the pandemic.

  • Social Media Marketer
  • Digital Media Marketer
  • SEO Strategist
  • Content Strategist
  • Web Developer
  • Data Analyst
  • AI Business Developer
  • AR or VR Developer

In-demand Digital Marketing Skills

Are you ready for Digital Marketing post-Covid19?

Now that you know everything about the future of digital marketing, it’s time you equip yourself with the skills that are going to be in demand.

The Advanced Certificate in Digital Marketing and Communication course is offered by two education behemoths – MICA and upGrad. This course will prepare future digital marketers by equipping them with skills that are going to be in demand. If you want to be a part of the unprecedented digital transformation happening now, you can enroll in the course while you’re working and learn while you earn. 


Covid19 has changed consumer expectations. Today, they don’t want to see marketers persuading them to purchase something that doesn’t offer value. Brands are understanding this and incorporating the sentiment in their strategies.

Ads of upGrad blog

Having taken a bite of the digital marketing fruit and realizing the potential it has in store, brands will continue investing in a tech ecosystem to keep the momentum moving. The future is technology, and now is the right time to become a part of this digital onset in marketing.

Digital Marketing Free courses to Learn

Popular Digital Marketing Blogs


Nitin Gurmukhani

Blog Author
There is no better service to society than helping voluntarily. Grammarly fan, random reader, and an avid learner.
Get Free Consultation

Selectcaret down icon
Select Area of interestcaret down icon
Select Work Experiencecaret down icon
By clicking 'Submit' you Agree to  
UpGrad's Terms & Conditions

Our Popular Digital Marketing Course

Frequently Asked Questions (FAQs)

1Why did brands make the transition to advertising online?

Lockdowns were implemented throughout the world to slow down the spread of the virus. People were locked inside their homes which brought about a transformation in the manner they consumed information. As people weren’t able to consume information via traditional means, this year witnessed an increase in app downloads by approximately 31.7 percent. This change in consumer behaviour caused advertisers to transition to advertising online to reach their target audience.

2What are some factors that brands need to keep in mind to stay relevant post Covid-19?

Brands need to keep in mind some factors to ensure that they stay relevant even post the pandemic: brands will need to invest in changing consumer behaviour, they will require to deliver services based on the changing consumer needs, they will require to invest in multi-channel strategies and much more...

3What are the social media skills that will be required in the future post Covid-19?

In the post Covid-19 era, there will be a demand for different jobs like social media marketing professionals, SEO and SEM experts to help companies improve the quality of their webpages and rank higher on the SERPs and other professionals like bloggers, designers, etc. who can assist companies in improving the quality of their digital marketing efforts.

Explore Free Courses

Suggested Blogs

27+ Digital Marketing Interview Questions & Answers 2024 – Must Know
Nervous about your upcoming Digital Marketing interview? Fear no more! we are there to help you. One of the hottest fields to rise up in the online sp
Read More

by Nitin Gurmukhani

16 May 2024

Top 10 Highest Paying Jobs in Marketing in India [A Complete Report]
If you ask anyone in the age group of 20 and 60 years, the very word, ‘leisure’ is a fleeting concept. In the race to meet the endless ser
Read More

by Rahul Karthikeyan

14 Apr 2024

How Much Does YouTube Make in India? What Does YouTube Pay for Views?
YouTube Monetisation: How Much Money do Indian Creators Make? The world is rapidly moving towards online visual content, and engaging video content i
Read More

by Robin Joseph Abraham

05 Mar 2024

17 Fun Social Media Project Ideas & Topics For Beginners [2023]
Technology and the internet form a part of our everyday lives in the digital age. The use of social networking platforms like Twitter, Facebook, Insta
Read More

by Rahul Karthikeyan

04 Mar 2024

The Cost of Success: Guide to Digital Marketing Course Fees
As someone who understands the potential of digital marketing, I’m passionate about its impact on careers and businesses. However, I am also awa
Read More

by Harish K

29 Feb 2024

100 Best Youtube Channel Ideas for Beginners for 2024
Starting a YouTube channel can be a lot of work. YouTubers need to script, edit and post their content regularly, in this chaos if one can find ideas
Read More

by Sriram

26 Feb 2024

Top 133 SEO Interview Questions &Answers [Ultimate Guide 2024]
Summary: In this article, you will learn the Top 133 SEO Interview Questions &Answers like, Basic Level SEO Interview Questions & Answers In
Read More

by Sriram

19 Feb 2024

Digital Marketing Salary in India 2024 – Average to Highest
The digital marketing industry is searing hot with opportunities right now as every company and individual seeks to leave a digital impact on the humo
Read More

by Nitin Gurmukhani

18 Feb 2024

Top 56 Social Media Marketing Interview Questions & Answers: Ultimate Guide 2024
Attending a Social Media Marketing Interview and curious about what are all the interview questions will be asked? Prior to attending a social media m
Read More

by Dilip Guru

18 Feb 2024

Schedule 1:1 free counsellingTalk to Career Expert
footer sticky close icon