Post Covid-19: The Future of Marketing is Digital
Updated on Dec 30, 2024 | 6 min read | 6.7k views
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Updated on Dec 30, 2024 | 6 min read | 6.7k views
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Everyday life before 2020 seems like a blur today. Almost everything as we knew it changed overnight. For brands, the initial reaction was panic and despair. Most marketers wanted to stop spending on advertising. But as some brands would go on to prove, the internet will revolutionize marketing as we knew it in the post-pandemic era.
Never before had our generation experienced disruption of life and technology this way. Covid-19 made us acutely aware of the difference between things we needed to survive and those we didn’t.
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But the pandemic also brought unique opportunities and new perspectives. With lockdowns in effect, businesses were mounting up losses each day and thought they had no way out. They quickly cut down advertising budgets to save money. But some brands saw this as an opportunity to leap into action and use advertising as a tool to provide value for customers. And they did this through digital marketing.
Before the pandemic, brands relied heavily on traditional forms of advertising. A study by eMarketer in 2019 revealed that online ads spend surpassed offline for the first time, but conventional advertising still had a significant chunk of the spending pie. This story changed during the pandemic. While budgets for traditional advertising dipped, those for digital marketing grew by leaps and bounds.
Source: World Advertising Research Centre
With social distancing laws in place, people were locked inside their homes. The internet brought with it some respite and escapism. Social media spread timely information and trends to keep audiences busy, OTTs provided unlimited entertainment, video calling enabled work and education to continue in an undisrupted manner, and online shopping provided some much-needed retail therapy.
Brands realized that the pandemic was not the time to step back but forward. They set out engaging with audiences online and discerned the true potential of digital marketing.
Coming out of the pandemic, customers will have different expectations that brands will have to be mindful of. These are some key post-pandemic trends:
A multi-channel digital marketing strategy will be of foremost importance in the post-pandemic era. Brands will reach out to customers through multiple platforms such as social media, websites, paid ads, influencers, virtual events, games, etc.
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Although the digital marketing industry is growing exponentially, there’s a sizable gap in skilled professionals to take on these roles. These jobs will be popular post the pandemic.
Now that you know everything about the future of digital marketing, it’s time you equip yourself with the skills that are going to be in demand.
The Advanced Certificate in Digital Marketing and Communication course is offered by two education behemoths – MICA and upGrad. This course will prepare future digital marketers by equipping them with skills that are going to be in demand. If you want to be a part of the unprecedented digital transformation happening now, you can enroll in the course while you’re working and learn while you earn.
Covid19 has changed consumer expectations. Today, they don’t want to see marketers persuading them to purchase something that doesn’t offer value. Brands are understanding this and incorporating the sentiment in their strategies.
Having taken a bite of the digital marketing fruit and realizing the potential it has in store, brands will continue investing in a tech ecosystem to keep the momentum moving. The future is technology, and now is the right time to become a part of this digital onset in marketing.
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