The digital marketing industry is searing hot with opportunities right now as every company and individual seeks to leave a digital impact on the humongous worldwide web. Online spaces have become effective branding, advertising, and marketing platforms, and simultaneously, the need for ninjas who can navigate this space is also on the rise. If you […]
Over the past few years, the concept of Digital Marketing has taken the industry by storm. Today, almost every company is leveraging this nifty marketing tool to multiply the business benefits. From large corporations to small startups, Digital Marketing has a universal appeal. However, there’s a catch – not all Digital Marketing tools and strategies […]
Digital marketing is all the rage right now. By the end of 2020, it is expected to generate over 20 lakh jobs per year. As per a report by IMRB, online advertising in India is growing by 30% year after year. The government is also throwing significant weight behind initiatives like Digital India and the […]
These days, the global market is dynamic and unpredictable in its trends, technology, and tactics. Such uncertainty intensifies the competition between brands and helps them to adapt strategies based on data-driven results and analytics. These digital marketing strategies help brands to expand and target customers across many direct and indirect channels. Some of these methods […]
Check out the below infographic to know the most in-demand digital marketing roles and find out where you see yourself shining in this billion-dollar industry
Digital marketing is crucial to almost all businesses today. This article talks about the benefits, and ways to transition into a digital marketing role.
You must’ve heard the term digital marketing here and there. It has become a buzzword recently. And why wouldn’t it? Digital marketing has evolved drastically with time. And the internet has expanded considerably too. As a digital marketer, you’ll have to promote businesses over the internet. All the online ads you see, the content you […]
Nervous about your upcoming Digital Marketing interview? Fear no more! These 15 must know Digital Marketing interview questions range will give a head up!
Digital marketing data analytics and Digital Marketing are undoubtedly the buzzwords of job seekers across the globe. One may think that the two are mutually exclusive – one for the mathematically inclined, and the other for the creative minds. This is the contemporary version of the unending “Arts vs Science” debate. If you are in […]
While many of you aspiring marketers might think that you are fully ready to dominate the marketing scenario of the new decade, there’s much more to it! 2020 marks the dawn of a new decade and a lot is going to change in the marketing world. Although the marketing tactics may remain the same, the […]
Digital Marketing Project Ideas Digital marketing is all about delivering advertising over an electronic medium such as search engines, websites, social media, email, and mobile apps. As you start working on digital marketing project ideas, you will not only be able to test your strengths and weaknesses, but you will also gain exposure that can be […]
Introduction to Career in Digital Marketing Before we dissect the pros and cons of going into a career in digital marketing, we should take a brief look into the evolution of marketing. If you are someone from the 90s or early 2000s, you probably remember those wonderful TV advertisements. A few of them were really […]
The Internet has become like a breath for our lives every day today. Like the Stone Age, Bronze Age, and Iron Age, we can call this ‘The Digital Age’ with about 59% of the world’s population having accessibility to the Internet. Just like the growth of the Internet, the competition has also increased drastically. It […]
The marketing landscape has changed drastically over the last decade. Previously, the field of marketing used to be heavily driven by gut and creativity. It was difficult to ascertain how big of an impact it had on consumer choice and psychology, separating it from other macroeconomic drivers. Also, the mass marketing was heavily standardized, with […]
People spend so much time online these days – checking social media platforms, sharing pictures of last night’s party, commenting on someone’s new haircut, and what not. Amidst all this exchange of information, they are also checking e-commerce stores and buying stuff. So, if you have just started your business, then which is the best […]
Introduction At this day and age, if your business does not have an online presence, it does not exist at all. It is because people spend so much time online – on social media and e-commerce sites – they are constantly exposed to several products and services. So, if they don’t see you, they won’t […]
Want to learn digital marketing free but don’t know where to start? You’ve come to the right place because we have launched our digital marketing free course. Through our upStart program, you can enroll in free online marketing courses and learn the necessary skills to enter the industry. This article will tell you why digital […]
Introduction Digital marketing is slowly replacing traditional marketing. Digital marketing strategies are paying off effectively and businesses are noticing the impact made by digital marketing. Digital marketing can help almost any industry but the impact changes industry-to-industry. Let’s check out the top 10 industries that are using digital marketing to grow Top Industries Using Digital […]
The world was already going digital at a fast pace. The coronavirus pandemic made the transition to digital even faster. Digital marketing is one of the sectors that has the unique distinction of being positively affected by the pandemic. Businesses across various sectors are turning their focus to digital marketing in these unprecedented times. And, […]
Introduction Digital advertising in 2019 witnessed a 26% increase from 2018 to reach Rs. 13,683 crore, where the overall advertising growth was 9.4% as per the report by Dentsu Aegis Network. The digital marketing sector is booming and expecting to grow at 27% in 2020 to cross the 17,000 crores mark. In 2020, India has […]
Digital marketing changes so much in no time that you need to make sure that you learn everything and keep learning. You must have these 10 skills!
The Blockchain is a relatively new technology and is the way digital information is stored and distributed technically. Blockchain in digital marketing provides transparency, security, and accessibility of monetary and data flows. It can improve digital marketing for the consumer, benefiting businesses not to spend humongous amounts of money on digital advertising campaigns. With this […]
Digital marketing is almost a necessity in today’s connected marketplace. It is also one of the most lucrative careers out there. According to a 2018 IMAI report, online advertising in India was set to grow 30% year-on-year. If you are aspiring for one of the best digital marketing jobs in India, the salary package is not the […]
No matter which domain your brand belongs to, it’s because of effective digital marketing that has made it seen and heard more online. As the market is getting updated with newer technology in each passing moment, the future of digital marketiang seems complete with more ferocious strategy making and execution. Today, in 2020, we are […]
Introduction Whether you are a newbie or an experienced businessman, digital marketing is the new age weapon to grab your target customers and boost your business. Once you have wrapped your head around the basics of digital marketing and figured out the channels that will work for you and your target audience – it is […]
In an era when the Internet has taken over almost every aspect of our lives, the marketing industry has evolved a great deal as well. Various online tools, such as social media, e-mails, search engines, and other websites, have ushered in the age of digital marketing. Digital marketing includes all kinds of marketing efforts that […]
Introduction A solid marketing strategy is important for any business to promote their products and services to their target audience. Large companies spend millions of dollars to convert their audience into paying customers. But, this is not possible for a small or medium-sized company. The two most common marketing choices companies have are – digital […]
Introduction – What is Digital Marketing Looking for the right digital marketing tutorial? Regardless of your experience in digital marketing – beginner or expert – this digital marketing tutorial will bring new ideas and concepts to you. Let’s begin the digital marketing tutorial. So first, understand what is digital marketing? The Digital Age is here. […]
The shift from physical to automated means and the rising penetration of smartphones have expanded the scope of all business functions, including marketing. The so-called fourth industrial revolution has brought in a wave of new technologies such as artificial intelligence, cloud computing, robotics, Internet of Things, etc. These advances have further widened the role of […]
In the last decade, the world has changed a lot right before our eyes, and so have our way of doing things. One of the most notable changes is the advent and emergence of Digital Marketing. Thanks to the rapid proliferation of technological innovations and the adoption of digital platforms across all corners of the […]
Online marketing channels have revolutionized how products and services are promoted and advertised to customers. There are about 4.33 billion active internet users in the world, which presents an attractive opportunity for brands to move their marketing campaigns online. However, it is getting harder for brands to get the attention of consumers. So, they need […]
Are you looking for the best digital marketing certifications? Then this is the place for you. In this article, we’re discussing the best digital marketing certifications for advancing your career. From free to paid courses, we have plenty of options for you in this article. What are the benefits of getting digital marketing certifications? It’s […]
Digital Marketing is all about connecting with your audience in the right place at the right time. In today’s technology-driven world, brands have endless marketing opportunities. Online marketing or digital marketing is, therefore, gaining popularity as an attractive career proposition. According to reports, India’s internet users will touch 829 million by the year 2021. Moreover, […]
There is no dearth of online articles about how digital marketing has completely revolutionized the online job market. And of course, if you take a closer look at the way jobs are structured these days, you will quickly find out that there is significant truth in this statement. Increasingly, companies are now asking for people […]
With the world going digital, it is no longer a surprise that Digital Marketing is booming now. Today, millions of people around the globe have access to good internet connection; they are increasingly resorting to digital devices like smartphones, smart devices, and IoT, for their daily needs. Social media and online platforms are further driving […]
Thanks to the digital revolution, the global market scenario is changing every day and becoming more complex. Moreover, a large of companies are choosing to run their business on the digital platform and giving tough competition to traditional enterprises. Digital marketing brings the customer and the company closer. The digitalized marketing strategy is more efficient […]
The arrival of the Internet was the next big leap in the evolution of technology, which consequently brought a cascade of technological advancements and rapidly changed the professional ecosystem. For many, this was the dawn of new opportunities. The age of the internet nourished many global giants like Google, Facebook, Amazon, Apple, and Samsung. The […]
Unless you have been living under a rock for the past two decades, you probably know how big and powerful the internet has become. It stopped being a luxury a long time ago, and now, over 3 billion people have access to the internet. Such large influx of people has also resulted in the internet […]
Digital Marketing – does it seem like an overhyped marketing terminology to you? Well, if you feel so, that must be just you then, for Digital Marketing is the real deal at present. And why not? It has completely revolutionized the way business is conducted in the modern world. In recent years, businesspersons around the […]
When Donald J Trump won the US Presidential election in 2016, one of his first statements was, ‘social media helped me win!’ Even Google said Trump “won the election in the search.” Although Trump was always ‘a darling’ of social media due to his controversial lifestyle, quotes and his popular TV show ‘The Apprentice’, nobody […]
All digital marketers need to interact with technology. These 17 digital marketing tech skills will allow marketers to go beyond the regular campaign management.
Digital marketing has steered competition among many online entrepreneurs. Learn how to incorporate internet and succeed in digital marketing.
“There is no such thing as digital marketing, we are all marketers in a digital world”. Marketing is the central element to the success of any business. Hear it from the top industry players!
Here are 8 effective digital marketing tips and hacks for people who are hoping to grow organically – Read this if you have to start a business and make sales.
The UpGrad and MICA Digital Marketing & Communication course take on a holistic approach to digital marketing. Here are the 6 reasons why UpGrad should be your first choice when it comes to mastering digital marketing.
Here are Digital Marketing Tools you’ll learn in the UpGrad and MICA digital marketing & Communication course. By the time you finish our digital marketing course, you’ll have mastered these tools – that’s our assurance.
It’s NOT Too Late to Be a Leader in Digital Marketing. Be a part of the enriching learning experience of the digital leaders across the globe with UpGrad and Cambridge Judge Business School.
Digital marketing jargons can be confusing, but they’re not exactly rocket science. Let’s help you understand digital marketing jargons a little better with this informative guide!
UpGrad Learning Week is your opportunity to learn something new, something to upskill and take a step towards a career in the Digital Age – Strategic Digital Marketing.
Digital marketing strategies and insights are the biggest tools to scale up the business. Read the attributes which can influence the logical business decision making of leaders.
Digital Marketing is evolving at a rapid pace thanks to the ever-increasing competition and staying ahead means taking it head-on. Let’s break up this evolution into spans of time to understand it.
Digital marketing isn’t just one job; it’s an umbrella term for a wide gamut of responsibilities. You can start hiring people for these roles and develop your own, unique digital marketing team in the due process.
Whether you are a full-time employee, part-time job seeker or a freelance; or a homemaker, a parent juggling thousands of daily chores, having a digital marketing knowledge is a must.
If you are a conventional marketer, you got to know about how this digital marketing world would impact your career and how to switch to a digital marketing role.
Freelancing allows you to learn new things and gain new experience without committing yourself to a full-time job. The growing demand for freelancers is a blessing for people with specific skills.
There are many digital marketing strategies which can have a high impact on your business, no matter what it is. Here are five of them which can boost growth!
Sathyaraj Iyer writes about UpGrad’s in-depth research in framing the program modules. Read how UpGrad really lived up to his expectation.
Which of these Digital Marketing jobs is perfect for you – Performance Marketer, Social Media Manager, Content Marketer, Marketing Analyst and more?
Email marketing, SEO, social sharing and more. Hear from the founder of 6figr.com on some extremely effective ways to conduct digital marketing on a zero budget.
Both the teams at UpGrad and MICA have been spending the last few weeks on designing what we believe is the most enriching and impactful program in Digital Marketing & Communication.
If your awesome, purposeful and helpful content reaches only 2% of your target audience, you have left a lot of money on the table.
Former Global Digital Head Inmobi & Marketing Head of Unboxd, Sujoy Golan shares his exciting career journey across brands to agencies, always being at the pinnacle of what’s new in Digital Marketing.
Who is this Digital Marketing Quiz for? Are you an Entrepreneur with a fancy for Digital? Or a Brand Manager wanting to focus on Online Marketing? Maybe a domain expert looking to diversify her skill sets?
The difference between good and great is soft skills which are tough to learn, unlearn and asses. Ironically, the hard is easy and soft is difficult.
Back in my agency days, we used to see a flurry of these emails flying across teams about marketing budgets. These contained “projections”, that discussed how we planned to spend our client’s marketing budget across channels. This really baffled me, because even though we had clients from the same vertical, it felt like a near impossible task to come up with Lead/Transaction acquisition costs, since there were so many variables involved!
The only thing constant in life and digital marketing is ‘change’. And by now we are more than used to it. More the companies invest in various internet marketing campaigns, more is the influx of data.
Companies across several industries have been using email marketing as their primary customer acquisition strategy. At an age when social media, quick-tip videos, and memes are ruling the digital space, email has managed to retain its position as a powerful marketing tool. However, any marketer who wants to harness the power of email needs some […]
The demand for video content has been steadily increasing. Checkout what are you missing if video marketing doesn’t feature as part of your content strategy!
There has been a constant debate on the anticipated death of traditional marketing and how India is adapting to digital media. Is it really so? Let’s see.
As a result of the print magazine Isha Ostwal worked for, going digital, the company had to realign most of its marketing practices. Isha talks about discovering the UpGrad Program and how it was exactly what they needed.
Have you ever been redirected to a web page on clicking a specific ad link on YouTube or Facebook? If yes, then you have been diverted to a landing page. High converting landing pages are an indispensable tool for successful online marketing campaigns. The prime focus of marketers is to increase traffic on their blog […]
Attending a Social Media Marketing Interview and curious about what are all the interview questions will be asked? Prior to attending a social media marketing interview, it’s always recommended to research about the company, about the position prepare yourself for the social media marketing interview questions so that you can ace the interview. Worry not! […]
Did you know that the number of social media users worldwide is close to 3.2 billion, up 13% year-on-year? Yes, this is the statistics about the popularity of the social media world as per the Global Digital Report. These numbers signify the continuous vast impact of social media on both businesses and consumer benefits. In […]
Social media marketing is a growing field and offers endless opportunities, and the demand of social media marketers is also high. Here’s how you can build a successful career in social media marketing.
Heard of a “DIY Strategic Marketing Plan?” Well, this 2020, you’ll know what it is and how you can implement it to be the brightest contender for March 2020 appraisal! Or, if you are starting on your entrepreneurship journey, may your marketing kickstart with your great leadership! DIY Strategic Marketing Plan for 2020 What is […]
At the core of any technology-based company is its product or an array of products. The product is developed by a bunch of engineers when a group of smart individuals together identify an issue that can be solved with an offering that doesn’t exist in the market. The engineers, of course, are not alone in […]
You clicked on this article, so you recognize the power of an effective LinkedIn marketing strategy. But, if you still need some convincing, here are the only two statistics you need to know: 91% of executives are present on LinkedIn, and LinkedIn contributes to more than half of the total social traffic to company websites. […]
Finance and Banking are the most popular post-graduation choices for students across the world as accredited by the Graduate Management Admissions Council (GMAC). It reports that 23% of the students considered a master’s in finance degree in 2018. With the current market known for its survival of the fittest principle, primary education boundaries must be […]
Introduction The last decade has seen a drastic increase in the consumption of online information. With more and more people able to access the Internet, colossal amounts of data are created every second; proper processing and analysis of this vast repertoire of data can provide priceless insights to marketers about customer needs and requirements. Decoding […]
Who is a Content Marketing Specialist? Content marketing specialists are creative visionaries who help provide businesses with robust content, giving web browsers a legitimate reason to visit the website. As a rule of thumb for SEO, as users read the site’s content, they indirectly increase its value, resulting in the site’s growth and increase in […]
Have you heard the story of Marriott International, a major hotel chain that works under a wide variety of brands? Through the power of email marketing, it became the World’s favourite travel company. When most of its competitors were engrossed in their promotional activities, Marriot used it’s out of the box approach to captivate their […]
Introduction to Email Marketing So are you among those who believe writing a good email is a tough task? Searching out answers for how to do, when to do, and what to write is even tougher? So, why do you need to seek email marketing so much? Because it is still one of the best […]
Post-digital India initiative, the Internet has penetrated the soil where rain is still hesitant. As of January 2019, India’s digital population amounted to approximately 560 million active users, reports a Statista survey. The figure categorizes India as the world’s second-largest internet market primarily dominated by mobile internet users. As a social media marketer, what does it […]
Is email marketing dead? The answer is a BIG NO. If you think email marketing techniques are a deadlock, you are missing out on its real metrics. Even if with the ever-increasing craze of video, AI, chatbots, virtual reality, and social media, email marketing seems to be a talk of the past. But it does […]
You may have heard the phrase, “Content is King.” If that’s not the most overused phrase in the marketing industry, we don’t know what is. However, that’s only partially true. According to top B2B strategist and international speaker, Lee Odden, Content isn’t king; it’s the kingdom. It is true in the current digital space, where […]
Introduction Email marketing is still one of the successful digital marketing strategies to increase leads and generate sales. When used right, it can be a very good tool for lead nurturing, relationship building, and turning users into customers. First, let discuss what is email marketing? What is Email Marketing? Email marketing is one of the […]
Content marketing strategy is the management of any written, visual, downloadable content. Content marketing strategy helps you to demonstrate your expertise to your industry. According to the research from Content Marketing Institute and MarketingProfs, 63% of businesses don’t have a documented content strategy. In a recent survey by SEMrush conducted across 39 countries covering all […]
Creating brand value and its presence among the customers is crucial for any business or model. It is the reason why an MBA in Marketing graduates is highly preferred. They are paid a huge amount of salaries to conduct research on the market, strategize campaigns, run advertisements, and carry out other necessary tasks related to […]
MBA in Marketing often has a number of projects to enhance your overall learning experience. We take a look at some of the best and unique project topics that you can select during your MBA in the marketing program. MBA Project Topics & a Brief Description 1. Marketing & Content Strategy, Brand Positioning & promotions […]
Introduction Social media are internet-based interactive platforms where content is generated, and shared on the web. Social media has grown to become one of the most robust sources for news updates, and it is also a helpful tool for many industries to grow their business by advertising to generate leads and bring about reforms. In […]
Introduction We are in the era of videos. People no longer read like they used to. People prefer videos over text to learn about anything today. So, it’s important for marketers to act according to the trend and create what is getting consumed by their users. So, in this article, we will learn about how […]
The drastic rise of social media is undoubtedly one of the most crucial landmark revolutions of the 21st century. From being merely a platform connecting people worldwide, social media is now an essential business tool that you can no longer ignore. Social media channels like Facebook, Instagram, Twitter, and LinkedIn play a vital role in […]
No marketer doubts the power of social media platforms and their influence when it comes to successfully running a business. However, while Facebook, Instagram, Twitter, and LinkedIn get all the glory, many digital marketers remain in the dark about Pinterest and its potential. In this article, we’ll help you understand how to use Pinterest for […]
Marketing & Sales is one of the in-demand jobs at the moment simply because a company cannot be run without a marketing & sales team and this will continue to be so for the next couple of years. Digital Marketing, Marketing research, Marketing communication & Media roles are growing every year. Nowadays more people than […]
The term ‘Augmented Reality,’ or AR, is sure to conjure up visuals of bulky, high-tech innovations straight out of a futuristic science-fiction movie. However, in simple terms, AR can be described as virtual enhancements in the form of audio, images, or graphics integrated into real-world objects and experiences. In today’s market, where consumers reign supreme, […]
If there is one kind of technology that has burst upon the marketing scene and proliferated in the past decade, it is blockchain. Though most synonymous with digital currency, blockchain technology has applications far beyond that domain. The application of blockchain in marketing, for instance, has expanded its use cases, and the list is nowhere […]
Color plays a significant role in the human psyche. Color affects the human thought process or pattern. Color controls the mood and spirit of a human being. We feel calm and composed when we look at the blue sky or green fields. On the other hand, when we look at the red traffic signal, we […]
According to Linkedin’s ‘2020 Emerging Jobs Report India’*, Digital Marketing Specialist is one of the top 15 fastest-growing jobs in the Indian talent market. If you are also planning to build a career in digital marketing, you must have come across many courses referred to as ‘marketing and advertising.’ Otherwise, also marketing and advertising are […]
Introduction MBA or Master of Business Administration is a highly valued degree worldwide to develop business skills and leadership qualities. An MBA course allows the students to learn, adapt, and lead diverse business environments globally. They get a better insight into the practical skills and theoretical knowledge to lead to the industry’s economic growth, and […]
The cliché phrase “Make money while you sleep” never ceases to excite us. Over these years, it has grown to represent the world of affiliate marketing. With affiliate marketing, you can make money not only when you sleep but also when you have your breakfast or lunch! What is Affiliate Marketing? Affiliate marketing promotes other […]