Results for: digital marketing

Career in Digital Marketing: Ultimate Guide [2020]

Introduction to Career in Digital Marketing Before we dissect the pros and cons of going into a career in digital marketing, we should take a brief look into the evolution of marketing. If you are someone from the 90s or early 2000s, you probably remember those wonderful TV advertisements. A few of them were really […]

8 Digital Marketing Trends You Can’t Ignore in 2020

While many of you aspiring marketers might think that you are fully ready to dominate the marketing scenario of the new decade, there’s much more to it! 2020 marks the dawn of a new decade and a lot is going to change in the marketing world. Although the marketing tactics may remain the same, the […]

Digital Marketing Salary in India 2020 – Average to Highest

The digital marketing industry is searing hot with opportunities right now as every company and individual seeks to leave a digital impact on the humongous worldwide web. Online spaces have become effective branding, advertising, and marketing platforms, and simultaneously, the need for ninjas who can navigate this space is also on the rise.  If you […]

7 Reasons Why You Should Study Digital Marketing in 2020

You must’ve heard the term digital marketing here and there. It has become a buzzword recently. And why wouldn’t it? Digital marketing has evolved drastically with time. And the internet has expanded considerably too. As a digital marketer, you’ll have to promote businesses over the internet. All the online ads you see, the content you […]

10 Best Digital Marketing Project Ideas & Topics for Beginners / Students [2020]

Digital Marketing Project Ideas Digital marketing is all about delivering advertising over an electronic medium such as search engines, websites, social media, email, and mobile apps. As you start working on digital marketing project ideas, you will not only be able to test your strengths and weaknesses, but you will also gain exposure that can be […]

7 Ways Digital Marketing Certification Will Benefit Your Career

In the last decade, the world has changed a lot right before our eyes, and so have our way of doing things. One of the most notable changes is the advent and emergence of Digital Marketing. Thanks to the rapid proliferation of technological innovations and the adoption of digital platforms across all corners of the […]

9 Types of Digital Marketing Channels: Which One Should You Choose?

Online marketing channels have revolutionized how products and services are promoted and advertised to customers. There are about 4.33 billion active internet users in the world, which presents an attractive opportunity for brands to move their marketing campaigns online.  However, it is getting harder for brands to get the attention of consumers. So, they need […]

Top 5 Digital Marketing Certifications To Kickstart Your Career

Are you looking for the best digital marketing certifications? Then this is the place for you. In this article, we’re discussing the best digital marketing certifications for advancing your career. From free to paid courses, we have plenty of options for you in this article. What are the benefits of getting digital marketing certifications? It’s […]

How to Get Internship in Digital Marketing? 4 Steps to Follow

Digital Marketing is all about connecting with your audience in the right place at the right time. In today’s technology-driven world, brands have endless marketing opportunities. Online marketing or digital marketing is, therefore, gaining popularity as an attractive career proposition.  According to reports, India’s internet users will touch 829 million by the year 2021. Moreover, […]

Digital Marketing Resume: Complete Guide [2020]

Digital marketing is all the rage right now. By the end of 2020, it is expected to generate over 20 lakh jobs per year. As per a report by IMRB, online advertising in India is growing by 30% year after year. The government is also throwing significant weight behind initiatives like Digital India and the […]

How To Boost Your Career With Digital Marketing Certification?

There is no dearth of online articles about how digital marketing has completely revolutionized the online job market. And of course, if you take a closer look at the way jobs are structured these days, you will quickly find out that there is significant truth in this statement. Increasingly, companies are now asking for people […]

How to Create Digital Marketing Strategy for Startups in 2020?

Over the past few years, the concept of Digital Marketing has taken the industry by storm. Today, almost every company is leveraging this nifty marketing tool to multiply the business benefits. From large corporations to small startups, Digital Marketing has a universal appeal. However, there’s a catch – not all Digital Marketing tools and strategies […]

How To Start a Career in Digital Marketing?

With the world going digital, it is no longer a surprise that Digital Marketing is booming now. Today, millions of people around the globe have access to good internet connection; they are increasingly resorting to digital devices like smartphones, smart devices, and IoT, for their daily needs. Social media and online platforms are further driving […]

7 Top Digital Marketing Trends You Can No Longer Ignore

Thanks to the digital revolution, the global market scenario is changing every day and becoming more complex. Moreover, a large of companies are choosing to run their business on the digital platform and giving tough competition to traditional enterprises. Digital marketing brings the customer and the company closer. The digitalized marketing strategy is more efficient […]

How To Start a Career in Digital Marketing?

The arrival of the Internet was the next big leap in the evolution of technology, which consequently brought a cascade of technological advancements and rapidly changed the professional ecosystem. For many, this was the dawn of new opportunities. The age of the internet nourished many global giants like Google, Facebook, Amazon, Apple, and Samsung. The […]

4 Significant Advantages of Digital Marketing You Must Know

Unless you have been living under a rock for the past two decades, you probably know how big and powerful the internet has become. It stopped being a luxury a long time ago, and now, over 3 billion people have access to the internet. Such large influx of people has also resulted in the internet […]

Digital Marketing Scope in India – The Perfect Career Move

Digital Marketing – does it seem like an overhyped marketing terminology to you? Well, if you feel so, that must be just you then, for Digital Marketing is the real deal at present. And why not? It has completely revolutionized the way business is conducted in the modern world. In recent years, businesspersons around the […]

The Role of Digital Marketing in Political Campaigns

When Donald J Trump won the US Presidential election in 2016, one of his first statements was, ‘social media helped me win!’ Even Google said Trump “won the election in the search.” Although Trump was always ‘a darling’ of social media due to his controversial lifestyle, quotes and his popular TV show ‘The Apprentice’,  nobody […]

50 Tips From Digital Marketing Experts in India

“There is no such thing as digital marketing, we are all marketers in a digital world”. Marketing is the central element to the success of any business. Hear it from the top industry players!

Decoding Common Digital Marketing Jargons

Digital marketing jargons can be confusing, but they’re not exactly rocket science. Let’s help you understand digital marketing jargons a little better with this informative guide!

The Evolution of Digital Marketing

Digital Marketing is evolving at a rapid pace thanks to the ever-increasing competition and staying ahead means taking it head-on. Let’s break up this evolution into spans of time to understand it.

Start Freelancing your Digital Marketing Skills

Freelancing allows you to learn new things and gain new experience without committing yourself to a full-time job. The growing demand for freelancers is a blessing for people with specific skills.

Top 6 Digital Marketing Jobs in India

Which of these Digital Marketing jobs is perfect for you – Performance Marketer, Social Media Manager, Content Marketer, Marketing Analyst and more?

Start Digital Marketing on a Zero Budget

Email marketing, SEO, social sharing and more. Hear from the founder of on some extremely effective ways to conduct digital marketing on a zero budget.

How much do you know about Digital Marketing?

Who is this Digital Marketing Quiz for? Are you an Entrepreneur with a fancy for Digital? Or a Brand Manager wanting to focus on Online Marketing? Maybe a domain expert looking to diversify her skill sets?

How to Create a Digital Marketing Strategy From Scratch?

Back in my agency days, we used to see a flurry of these emails flying across teams about marketing budgets. These contained “projections”, that discussed how we planned to spend our client’s marketing budget across channels. This really baffled me, because even though we had clients from the same vertical, it felt like a near impossible task to come up with Lead/Transaction acquisition costs, since there were so many variables involved!

Digital Marketing – The Experimentation Game

The only thing constant in life and digital marketing is ‘change’. And by now we are more than used to it. More the companies invest in various internet marketing campaigns, more is the influx of data.

Why MBA in Marketing? Scope, Skills, Opportunities, Salary

Master of Business Administration or MBA is one of the most in-demand degrees around the world today. Typically a two-year program, an MBA allows you to specialize in a particular subject, such as finance, marketing, operations management, human resource management, etc. In recent years, core marketing courses have gained popularity among aspirants due to the […]

DIY Strategic Marketing Plan for 2020 for Every Marketeer

Heard of a “DIY Strategic Marketing Plan?” Well, this 2020, you’ll know what it is and how you can implement it to be the brightest contender for March 2020 appraisal! Or, if you are starting on your entrepreneurship journey, may your marketing kickstart with your great leadership! DIY Strategic Marketing Plan for 2020 What is […]

Top 55 Social Media Marketing Interview Questions & Answers: Ultimate Guide 2020

Attending a Social Media Marketing Interview and curious about what are all the interview questions will be asked? Prior to attending a social media marketing interview, it’s always recommended to research about the company, about the position prepare yourself for the social media marketing interview questions so that you can ace the interview. Worry not! […]

Future of Social Media Marketing in India 2020

Post-digital India initiative, the Internet has penetrated the soil where rain is still hesitant. As of January 2019, India’s digital population amounted to approximately 560 million active users, reports a Statista survey. The figure categorizes India as the world’s second-largest internet market primarily dominated by mobile internet users. As a social media marketer, what does it […]

Why Education in Sales & Marketing is Essential in Today’s Complex Business Environment?

Today’s competitive and borderless business environment has elevated the need for efficient sales and marketing operations. These two functions form the heart of any business. Not only are they essential for winning new customers but also for gaining an edge over other market players.  While marketing is about introducing and promoting products and services to […]

What Does a Digital Marketer Do? Here’s Everything You Need to Know

As information technology grows more complex, the everyday activities of people are increasingly simplified. From retail shopping to medical advice, one is reliant on the internet for absolutely everything. Naturally, a cybernated world calls for jobs that are geared to make the most of the digital platform. And one of the most popular ones out […]

Social Media Marketing Salary in India: Manager / Executive / Analyst Level

Thanks to the popularity of social media platforms such as Facebook and YouTube, businesses can now communicate directly with their prospects in a relatable way. They can add value to the lives of their prospects and gain more customers. Social media platforms are fantastic for brand development and lead generation. To use the platforms to […]

MBA Marketing vs MBA Finance – What to Choose?

For MBA aspirants, there’s nothing more exciting and enthralling than getting into a B-school of their choice. After all, an MBA degree promises a whole new experience and possibilities to make it big in the corporate world. But qualifying for a good B-school isn’t enough for a promising career. There lies a more pertinent question […]

Top 21 Tech Product Marketing Tools For Startups

Based on my experience within the product teams at both UpGrad and here are some of the different product marketing tools for different uses. I have also tried to review most of these to give you a better idea of how well they are likely to work for you.

How to Increase Sales with Content Marketing

Let’s see how to incorporate and adapt your Content Marketing to Increase Sales. Applying the proven techniques in marketing can help your business to recover more quickly and thoroughly from unrewarding outreach attempts.

15 Social Media Marketing Techniques for 2020

Did you know that the number of social media users worldwide is close to 3.2 billion, up 13% year-on-year? Yes, this is the statistics about the popularity of the social media world as per the Global Digital Report. These numbers signify the continuous vast impact of social media on both businesses and consumer benefits. In […]

All You Need to Know About Remarketing

Remarketing is one of the most interesting marketing activities. It’s often also associated to retargeting – Let’s see what are the basics of Remarketing, how’s it different from retargeting and what are its pros and cons.

5 Most Profitable Digital Products to Sell Online

The idea of selling digital products sounds a lot more tempting and easier than setting up a physical store. What are the most profitable digital products that you can sell online? In this post, we’ll take a look at some of them.

Marketing ROI: Is it just a Number?

Marketing ROI has long been a controversial topic within organisations. Read this article to know what to measure, where and how you can achieve it.

The Ultimate Sales and Marketing Resource Guide

Here’s the Ultimate Sales and Marketing Resource Guide – A Mandatory Know-How for all Sales and Marketing Professionals. This comprehensive resource list would help you kick-start your career in sales and marketing.

Influencer Marketing – The Silver Bullet

Have you tried out some form of Influencer marketing for your personal brand or business? Influencer Marketing is turning out to be a key element in the Digital Marketing mix.