Digital marketing data analytics and Digital Marketing are undoubtedly the buzzwords of job seekers across the globe. One may think that the two are mutually exclusive – one for the mathematically inclined, and the other for the creative minds. This is the contemporary version of the unending “Arts vs Science” debate. If you are in […]
The marketing landscape has changed drastically over the last decade. Previously, the field of marketing used to be heavily driven by gut and creativity. It was difficult to ascertain how big of an impact it had on consumer choice and psychology, separating it from other macroeconomic drivers. Also, the mass marketing was heavily standardized, with […]
No matter which domain your brand belongs to, it’s because of effective digital marketing that has made it seen and heard more online. As the market is getting updated with newer technology in each passing moment, the future of digital marketiang seems complete with more ferocious strategy making and execution. Today, in 2020, we are […]
These days, the global market is dynamic and unpredictable in its trends, technology, and tactics. Such uncertainty intensifies the competition between brands and helps them to adapt strategies based on data-driven results and analytics. These digital marketing strategies help brands to expand and target customers across many direct and indirect channels. Some of these methods […]
Introduction Whether you are a newbie or an experienced businessman, digital marketing is the new age weapon to grab your target customers and boost your business. Once you have wrapped your head around the basics of digital marketing and figured out the channels that will work for you and your target audience – it is […]
In an era when the Internet has taken over almost every aspect of our lives, the marketing industry has evolved a great deal as well. Various online tools, such as social media, e-mails, search engines, and other websites, have ushered in the age of digital marketing. Digital marketing includes all kinds of marketing efforts that […]
Introduction A solid marketing strategy is important for any business to promote their products and services to their target audience. Large companies spend millions of dollars to convert their audience into paying customers. But, this is not possible for a small or medium-sized company. The two most common marketing choices companies have are – digital […]
People spend so much time online these days – checking social media platforms, sharing pictures of last night’s party, commenting on someone’s new haircut, and what not. Amidst all this exchange of information, they are also checking e-commerce stores and buying stuff. So, if you have just started your business, then which is the best […]
Introduction At this day and age, if your business does not have an online presence, it does not exist at all. It is because people spend so much time online – on social media and e-commerce sites – they are constantly exposed to several products and services. So, if they don’t see you, they won’t […]
Introduction – What is Digital Marketing Looking for the right digital marketing tutorial? Regardless of your experience in digital marketing – beginner or expert – this digital marketing tutorial will bring new ideas and concepts to you. Let’s begin the digital marketing tutorial. So, first understand what is digital marketing? The Digital Age is here. […]
The shift from physical to automated means and the rising penetration of smartphones have expanded the scope of all business functions, including marketing. The so-called fourth industrial revolution has brought in a wave of new technologies such as artificial intelligence, cloud computing, robotics, Internet of Things, etc. These advances have further widened the role of […]
Introduction to Career in Digital Marketing Before we dissect the pros and cons of going into a career in digital marketing, we should take a brief look into the evolution of marketing. If you are someone from the 90s or early 2000s, you probably remember those wonderful TV advertisements. A few of them were really […]
While many of you aspiring marketers might think that you are fully ready to dominate the marketing scenario of the new decade, there’s much more to it! 2020 marks the dawn of a new decade and a lot is going to change in the marketing world. Although the marketing tactics may remain the same, the […]
The digital marketing industry is searing hot with opportunities right now as every company and individual seeks to leave a digital impact on the humongous worldwide web. Online spaces have become effective branding, advertising, and marketing platforms, and simultaneously, the need for ninjas who can navigate this space is also on the rise. If you […]
Digital marketing is crucial to almost all businesses today. This article talks about the benefits, and ways to transition into a digital marketing role.
Check out the below infographic to know the most in-demand digital marketing roles and find out where you see yourself shining in this billion-dollar industry
You must’ve heard the term digital marketing here and there. It has become a buzzword recently. And why wouldn’t it? Digital marketing has evolved drastically with time. And the internet has expanded considerably too. As a digital marketer, you’ll have to promote businesses over the internet. All the online ads you see, the content you […]
Digital Marketing Project Ideas Digital marketing is all about delivering advertising over an electronic medium such as search engines, websites, social media, email, and mobile apps. As you start working on digital marketing project ideas, you will not only be able to test your strengths and weaknesses, but you will also gain exposure that can be […]
In the last decade, the world has changed a lot right before our eyes, and so have our way of doing things. One of the most notable changes is the advent and emergence of Digital Marketing. Thanks to the rapid proliferation of technological innovations and the adoption of digital platforms across all corners of the […]
Online marketing channels have revolutionized how products and services are promoted and advertised to customers. There are about 4.33 billion active internet users in the world, which presents an attractive opportunity for brands to move their marketing campaigns online. However, it is getting harder for brands to get the attention of consumers. So, they need […]
Are you looking for the best digital marketing certifications? Then this is the place for you. In this article, we’re discussing the best digital marketing certifications for advancing your career. From free to paid courses, we have plenty of options for you in this article. What are the benefits of getting digital marketing certifications? It’s […]
Digital Marketing is all about connecting with your audience in the right place at the right time. In today’s technology-driven world, brands have endless marketing opportunities. Online marketing or digital marketing is, therefore, gaining popularity as an attractive career proposition. According to reports, India’s internet users will touch 829 million by the year 2021. Moreover, […]
Digital marketing is all the rage right now. By the end of 2020, it is expected to generate over 20 lakh jobs per year. As per a report by IMRB, online advertising in India is growing by 30% year after year. The government is also throwing significant weight behind initiatives like Digital India and the […]
There is no dearth of online articles about how digital marketing has completely revolutionized the online job market. And of course, if you take a closer look at the way jobs are structured these days, you will quickly find out that there is significant truth in this statement. Increasingly, companies are now asking for people […]
Over the past few years, the concept of Digital Marketing has taken the industry by storm. Today, almost every company is leveraging this nifty marketing tool to multiply the business benefits. From large corporations to small startups, Digital Marketing has a universal appeal. However, there’s a catch – not all Digital Marketing tools and strategies […]
With the world going digital, it is no longer a surprise that Digital Marketing is booming now. Today, millions of people around the globe have access to good internet connection; they are increasingly resorting to digital devices like smartphones, smart devices, and IoT, for their daily needs. Social media and online platforms are further driving […]
Thanks to the digital revolution, the global market scenario is changing every day and becoming more complex. Moreover, a large of companies are choosing to run their business on the digital platform and giving tough competition to traditional enterprises. Digital marketing brings the customer and the company closer. The digitalized marketing strategy is more efficient […]
The arrival of the Internet was the next big leap in the evolution of technology, which consequently brought a cascade of technological advancements and rapidly changed the professional ecosystem. For many, this was the dawn of new opportunities. The age of the internet nourished many global giants like Google, Facebook, Amazon, Apple, and Samsung. The […]
Unless you have been living under a rock for the past two decades, you probably know how big and powerful the internet has become. It stopped being a luxury a long time ago, and now, over 3 billion people have access to the internet. Such large influx of people has also resulted in the internet […]
Nervous about your upcoming Digital Marketing interview? Fear no more! These 15 must know Digital Marketing interview questions range will give a head up!
Digital Marketing – does it seem like an overhyped marketing terminology to you? Well, if you feel so, that must be just you then, for Digital Marketing is the real deal at present. And why not? It has completely revolutionized the way business is conducted in the modern world. In recent years, businesspersons around the […]
When Donald J Trump won the US Presidential election in 2016, one of his first statements was, ‘social media helped me win!’ Even Google said Trump “won the election in the search.” Although Trump was always ‘a darling’ of social media due to his controversial lifestyle, quotes and his popular TV show ‘The Apprentice’, nobody […]
All digital marketers need to interact with technology. These 17 digital marketing tech skills will allow marketers to go beyond the regular campaign management.
Digital marketing has steered competition among many online entrepreneurs. Learn how to incorporate internet and succeed in digital marketing.
“There is no such thing as digital marketing, we are all marketers in a digital world”. Marketing is the central element to the success of any business. Hear it from the top industry players!
Here are 8 effective digital marketing tips and hacks for people who are hoping to grow organically – Read this if you have to start a business and make sales.
The UpGrad and MICA Digital Marketing & Communication course take on a holistic approach to digital marketing. Here are the 6 reasons why UpGrad should be your first choice when it comes to mastering digital marketing.
Here are Digital Marketing Tools you’ll learn in the UpGrad and MICA digital marketing & Communication course. By the time you finish our digital marketing course, you’ll have mastered these tools – that’s our assurance.
It’s NOT Too Late to Be a Leader in Digital Marketing. Be a part of the enriching learning experience of the digital leaders across the globe with UpGrad and Cambridge Judge Business School.
Digital marketing jargons can be confusing, but they’re not exactly rocket science. Let’s help you understand digital marketing jargons a little better with this informative guide!
UpGrad Learning Week is your opportunity to learn something new, something to upskill and take a step towards a career in the Digital Age – Strategic Digital Marketing.
Digital marketing strategies and insights are the biggest tools to scale up the business. Read the attributes which can influence the logical business decision making of leaders.
Digital Marketing is evolving at a rapid pace thanks to the ever-increasing competition and staying ahead means taking it head-on. Let’s break up this evolution into spans of time to understand it.
Digital marketing isn’t just one job; it’s an umbrella term for a wide gamut of responsibilities. You can start hiring people for these roles and develop your own, unique digital marketing team in the due process.
Whether you are a full-time employee, part-time job seeker or a freelance; or a homemaker, a parent juggling thousands of daily chores, having a digital marketing knowledge is a must.
If you are a conventional marketer, you got to know about how this digital marketing world would impact your career and how to switch to a digital marketing role.
Freelancing allows you to learn new things and gain new experience without committing yourself to a full-time job. The growing demand for freelancers is a blessing for people with specific skills.
There are many digital marketing strategies which can have a high impact on your business, no matter what it is. Here are five of them which can boost growth!
Sathyaraj Iyer writes about UpGrad’s in-depth research in framing the program modules. Read how UpGrad really lived up to his expectation.
Which of these Digital Marketing jobs is perfect for you – Performance Marketer, Social Media Manager, Content Marketer, Marketing Analyst and more?
Email marketing, SEO, social sharing and more. Hear from the founder of 6figr.com on some extremely effective ways to conduct digital marketing on a zero budget.
Digital marketing changes so much in no time that you need to make sure that you learn everything and keep learning. You must have these 10 skills!
Both the teams at UpGrad and MICA have been spending the last few weeks on designing what we believe is the most enriching and impactful program in Digital Marketing & Communication.
If your awesome, purposeful and helpful content reaches only 2% of your target audience, you have left a lot of money on the table.
Former Global Digital Head Inmobi & Marketing Head of Unboxd, Sujoy Golan shares his exciting career journey across brands to agencies, always being at the pinnacle of what’s new in Digital Marketing.
Who is this Digital Marketing Quiz for? Are you an Entrepreneur with a fancy for Digital? Or a Brand Manager wanting to focus on Online Marketing? Maybe a domain expert looking to diversify her skill sets?
The difference between good and great is soft skills which are tough to learn, unlearn and asses. Ironically, the hard is easy and soft is difficult.
Back in my agency days, we used to see a flurry of these emails flying across teams about marketing budgets. These contained “projections”, that discussed how we planned to spend our client’s marketing budget across channels. This really baffled me, because even though we had clients from the same vertical, it felt like a near impossible task to come up with Lead/Transaction acquisition costs, since there were so many variables involved!
The only thing constant in life and digital marketing is ‘change’. And by now we are more than used to it. More the companies invest in various internet marketing campaigns, more is the influx of data.
Companies across several industries have been using email marketing as their primary customer acquisition strategy. At an age when social media, quick-tip videos, and memes are ruling the digital space, email has managed to retain its position as a powerful marketing tool. However, any marketer who wants to harness the power of email needs some […]
The demand for video content has been steadily increasing. Checkout what are you missing if video marketing doesn’t feature as part of your content strategy!
There has been a constant debate on the anticipated death of traditional marketing and how India is adapting to digital media. Is it really so? Let’s see.
As a result of the print magazine Isha Ostwal worked for, going digital, the company had to realign most of its marketing practices. Isha talks about discovering the UpGrad Program and how it was exactly what they needed.
Apps can be called as the new cosmos in the world of the mobile eCommerce. Statista report says, the number of app downloads across all mobile platforms is estimated to be at 258 billion in 2022 from 178 billion in 2017 – a whopping rise of 45% in five years. But apps don’t sell themselves. […]
In a recent survey by SEMrush conducted across 39 countries covering all major sectors in business, 91% of respondents said they employ some kind of content marketing strategy. However, only 9% of them are pleased with it. Let’s dive into the factors associated with this contradiction. Source How to do Content Marketing that Works Though […]
At the core of any technology-based company is its product or an array of products. The product is developed by a bunch of engineers when a group of smart individuals together identify an issue that can be solved with an offering that doesn’t exist in the market. The engineers, of course, are not alone in […]
You clicked on this article, so you recognize the power of an effective LinkedIn marketing strategy. But, if you still need some convincing, here are the only two statistics you need to know: 91% of executives are present on LinkedIn, and LinkedIn contributes to more than half of the total social traffic to company websites. […]
As a prime proponent of the Digital Revolution, the BFSI industry is rapidly embracing digitalization powered by new-age technologies. Today, banks, financial services, and insurance companies are readily adopting modern tools like Artificial Intelligence, Big Data Analytics, Machine Learning, Internet of Things (IoT), Blockchain, and Robotic Process Automation, to name a few. Major established and […]
The industry is undergoing a rapid digital transformation. While different sectors of the industry have always welcomed technological developments, today, the adoption of the latest tech tools and platforms is skyrocketing. More and more companies across all parallels of the industry are adopting disruptive technologies like Big Data, Data Analytics, AI, ML, and IoT to […]
The present job market is characterized by cut-throat competition. So, it goes without saying that if you wish to thrive and survive in such a scenario, you must look beyond the boundaries of basic education (school and college-level) and opt for advanced educational programs to build a rock-solid foundation for your professional career. Employers are […]
Have you ever been redirected to a web page on clicking a specific ad link on YouTube or Facebook? If yes, then you have been diverted to a landing page. High converting landing pages are an indispensable tool for successful online marketing campaigns. The prime focus of marketers is to increase traffic on their blog […]
The fact that social media has become an integral part of modern existence is indisputable. The benefits of social media have gone beyond what was previously envisaged by the creators or conceived of by the industry. Sellers have gone on to show that business conducted via such online platforms outperform their brick and mortar equivalents […]
You may have heard the phrase, “Content is King.” If that’s not the most overused phrase in the marketing industry, we don’t know what is. However, that’s only partially true. According to top B2B strategist and international speaker, Lee Odden, Content isn’t king; it’s the kingdom. It is true in the current digital space, where […]
Introduction The last decade has seen a drastic increase in the consumption of online information. With more and more people able to access the Internet, colossal amounts of data are created every second; proper processing and analysis of this vast repertoire of data can provide priceless insights to marketers about customer needs and requirements. Decoding […]
Want to succeed in digital marketing? Of course, you do. You need to accelerate your email marketing efforts. Email marketing is an evergreen strategy that gives proven returns. Whether you belong to the SaaS, B2B, or B2C domains, you should prioritize email marketing. Why do you ask? Emails are the top channel for nurturing leads, […]
Today, the role of social media platforms goes far beyond exchanging messages with friends. Social media marketing of SMM has become a dedicated online strategy for businesses. With the rising internet usage and increasing smartphone penetration, marketers cannot risk overlooking how social media works to connect with their target audience. Not only this, but SMM […]
Master of Business Administration or MBA is one of the most in-demand degrees around the world today. Typically a two-year program, an MBA allows you to specialize in a particular subject, such as finance, marketing, operations management, human resource management, etc. In recent years, core marketing courses have gained popularity among aspirants due to the […]
Heard of a “DIY Strategic Marketing Plan?” Well, this 2020, you’ll know what it is and how you can implement it to be the brightest contender for March 2020 appraisal! Or, if you are starting on your entrepreneurship journey, may your marketing kickstart with your great leadership! DIY Strategic Marketing Plan for 2020 What is […]
Attending a Social Media Marketing Interview and curious about what are all the interview questions will be asked? Prior to attending a social media marketing interview, it’s always recommended to research about the company, about the position prepare yourself for the social media marketing interview questions so that you can ace the interview. Worry not! […]
Through video streaming, Netflix has transformed itself into a leading Internet TV network that is replacing the broadcast TV business model of the last century.
Post-digital India initiative, the Internet has penetrated the soil where rain is still hesitant. As of January 2019, India’s digital population amounted to approximately 560 million active users, reports a Statista survey. The figure categorizes India as the world’s second-largest internet market primarily dominated by mobile internet users. As a social media marketer, what does it […]
Today’s competitive and borderless business environment has elevated the need for efficient sales and marketing operations. These two functions form the heart of any business. Not only are they essential for winning new customers but also for gaining an edge over other market players. While marketing is about introducing and promoting products and services to […]
As information technology grows more complex, the everyday activities of people are increasingly simplified. From retail shopping to medical advice, one is reliant on the internet for absolutely everything. Naturally, a cybernated world calls for jobs that are geared to make the most of the digital platform. And one of the most popular ones out […]
Thanks to the popularity of social media platforms such as Facebook and YouTube, businesses can now communicate directly with their prospects in a relatable way. They can add value to the lives of their prospects and gain more customers. Social media platforms are fantastic for brand development and lead generation. To use the platforms to […]
Have you ever wondered how digital marketing professional’s salary grow? Read this detailed insight into understanding salary trend of a digital marketer.
For MBA aspirants, there’s nothing more exciting and enthralling than getting into a B-school of their choice. After all, an MBA degree promises a whole new experience and possibilities to make it big in the corporate world. But qualifying for a good B-school isn’t enough for a promising career. There lies a more pertinent question […]
Digital Marketing is such a concept which always welcomes the idea of ‘thinking out of the box’. Read what are the next 10 things you can expect in this space.
Social media marketing is a growing field and offers endless opportunities, and the demand of social media marketers is also high. Here’s how you can build a successful career in social media marketing.
Based on my experience within the product teams at both UpGrad and Housing.com here are some of the different product marketing tools for different uses. I have also tried to review most of these to give you a better idea of how well they are likely to work for you.
Data is very important to business owners and marketers for businesses to grow. Here are 7 tools helping to companies manage Big Marketing Data
Read how a good marketing strategy is crucial for startups. It can not only attract customers but also create brand awareness.
How do you establish authority? Authority has a strong relationship with social proof. Here are 6 principles of influence to increase your online marketing.
Digital is hardly recognizable to those businesses that were born on the internet merely five years ago. Taking steps to survive, adapt and own the digital transformation is necessary.
Let’s see how to incorporate and adapt your Content Marketing to Increase Sales. Applying the proven techniques in marketing can help your business to recover more quickly and thoroughly from unrewarding outreach attempts.
Read how the combination of IBM Campaign software and IBM Data Warehouse Systems, businesses can plan, design, execute and analyze cross-channel, multi-wave communications and bring into existence, marketing campaigns which are personalized, much quicker than the competition.
Did you know that the number of social media users worldwide is close to 3.2 billion, up 13% year-on-year? Yes, this is the statistics about the popularity of the social media world as per the Global Digital Report. These numbers signify the continuous vast impact of social media on both businesses and consumer benefits. In […]
It is important to have a better mobile marketing strategy in this mobile first era! Know how what and why of mobile marketing in 104 lines.
Have you ever wondered how a digital marketer’s salary grow? Here’s a detailed insight into understanding salary trend of a digital marketer.
Know which marketing analytics tools and tricks will help you boost your sales revenue while optimizing your operational processes.
Video marketing is becoming increasingly popular on the internet and digital media. Here’s an infographic to provide you with some insight into the world of video marketing.