Results for: digital marketing

Data Science in Digital Marketing: Analytics on the Frontlines in 2020

Digital marketing data analytics and Digital Marketing are undoubtedly the buzzwords of job seekers across the globe. One may think that the two are mutually exclusive – one for the mathematically inclined, and the other for the creative minds. This is the contemporary version of the unending “Arts vs Science” debate. If you are in […]

Future of Digital Marketing: How It Goes From Here

No matter which domain your brand belongs to, it’s because of effective digital marketing that has made it seen and heard more online. As the market is getting updated with newer technology in each passing moment, the future of digital marketiang seems complete with more ferocious strategy making and execution. Today, in 2020, we are […]

2020 Digital Marketing Statistics You Can’t Miss!

These days, the global market is dynamic and unpredictable in its trends, technology, and tactics. Such uncertainty intensifies the competition between brands and helps them to adapt strategies based on data-driven results and analytics. These digital marketing strategies help brands to expand and target customers across many direct and indirect channels. Some of these methods […]

Top 7 Digital Marketing Examples to Inspire Your Next Campaign

Introduction Whether you are a newbie or an experienced businessman, digital marketing is the new age weapon to grab your target customers and boost your business. Once you have wrapped your head around the basics of digital marketing and figured out the channels that will work for you and your target audience – it is […]

Top 10 Digital Marketing Misconceptions You Need to Stop Believing

In an era when the Internet has taken over almost every aspect of our lives, the marketing industry has evolved a great deal as well. Various online tools, such as social media, e-mails, search engines, and other websites, have ushered in the age of digital marketing.  Digital marketing includes all kinds of marketing efforts that […]

Digital Marketing vs Traditional Marketing: Which One Should You Choose?

Introduction A solid marketing strategy is important for any business to promote their products and services to their target audience. Large companies spend millions of dollars to convert their audience into paying customers. But, this is not possible for a small or medium-sized company. The two most common marketing choices companies have are – digital […]

A Beginner’s Guide to Developing a Digital Marketing Strategy [2020]

People spend so much time online these days – checking social media platforms, sharing pictures of last night’s party, commenting on someone’s new haircut, and what not. Amidst all this exchange of information, they are also checking e-commerce stores and buying stuff.  So, if you have just started your business, then which is the best […]

Top 5 Ways Digital Marketing Helps Businesses to Grow in 2020

Introduction At this day and age, if your business does not have an online presence, it does not exist at all. It is because people spend so much time online – on social media and e-commerce sites – they are constantly exposed to several products and services. So, if they don’t see you, they won’t […]

Digital Marketing Tutorial: A Step-by-Step Guide To Become an Expert

Introduction – What is Digital Marketing Looking for the right digital marketing tutorial? Regardless of your experience in digital marketing – beginner or expert – this digital marketing tutorial will bring new ideas and concepts to you. Let’s begin the digital marketing tutorial. So, first understand what is digital marketing? The Digital Age is here. […]

How The Role of Digital Marketing is Crucial To Businesses?

The shift from physical to automated means and the rising penetration of smartphones have expanded the scope of all business functions, including marketing. The so-called fourth industrial revolution has brought in a wave of new technologies such as artificial intelligence, cloud computing, robotics, Internet of Things, etc. These advances have further widened the role of […]

Career in Digital Marketing: Ultimate Guide [2020]

Introduction to Career in Digital Marketing Before we dissect the pros and cons of going into a career in digital marketing, we should take a brief look into the evolution of marketing. If you are someone from the 90s or early 2000s, you probably remember those wonderful TV advertisements. A few of them were really […]

8 Digital Marketing Trends You Can’t Ignore in 2020

While many of you aspiring marketers might think that you are fully ready to dominate the marketing scenario of the new decade, there’s much more to it! 2020 marks the dawn of a new decade and a lot is going to change in the marketing world. Although the marketing tactics may remain the same, the […]

Digital Marketing Salary in India 2020 – Average to Highest

The digital marketing industry is searing hot with opportunities right now as every company and individual seeks to leave a digital impact on the humongous worldwide web. Online spaces have become effective branding, advertising, and marketing platforms, and simultaneously, the need for ninjas who can navigate this space is also on the rise.  If you […]

7 Reasons Why You Should Study Digital Marketing in 2020

You must’ve heard the term digital marketing here and there. It has become a buzzword recently. And why wouldn’t it? Digital marketing has evolved drastically with time. And the internet has expanded considerably too. As a digital marketer, you’ll have to promote businesses over the internet. All the online ads you see, the content you […]

10 Best Digital Marketing Project Ideas & Topics for Beginners / Students [2020]

Digital Marketing Project Ideas Digital marketing is all about delivering advertising over an electronic medium such as search engines, websites, social media, email, and mobile apps. As you start working on digital marketing project ideas, you will not only be able to test your strengths and weaknesses, but you will also gain exposure that can be […]

7 Ways Digital Marketing Certification Will Benefit Your Career

In the last decade, the world has changed a lot right before our eyes, and so have our way of doing things. One of the most notable changes is the advent and emergence of Digital Marketing. Thanks to the rapid proliferation of technological innovations and the adoption of digital platforms across all corners of the […]

9 Types of Digital Marketing Channels: Which One Should You Choose?

Online marketing channels have revolutionized how products and services are promoted and advertised to customers. There are about 4.33 billion active internet users in the world, which presents an attractive opportunity for brands to move their marketing campaigns online.  However, it is getting harder for brands to get the attention of consumers. So, they need […]

Top 5 Digital Marketing Certifications To Kickstart Your Career

Are you looking for the best digital marketing certifications? Then this is the place for you. In this article, we’re discussing the best digital marketing certifications for advancing your career. From free to paid courses, we have plenty of options for you in this article. What are the benefits of getting digital marketing certifications? It’s […]

How to Get Internship in Digital Marketing? 4 Steps to Follow

Digital Marketing is all about connecting with your audience in the right place at the right time. In today’s technology-driven world, brands have endless marketing opportunities. Online marketing or digital marketing is, therefore, gaining popularity as an attractive career proposition.  According to reports, India’s internet users will touch 829 million by the year 2021. Moreover, […]

Digital Marketing Resume: Complete Guide [2020]

Digital marketing is all the rage right now. By the end of 2020, it is expected to generate over 20 lakh jobs per year. As per a report by IMRB, online advertising in India is growing by 30% year after year. The government is also throwing significant weight behind initiatives like Digital India and the […]

How To Boost Your Career With Digital Marketing Certification?

There is no dearth of online articles about how digital marketing has completely revolutionized the online job market. And of course, if you take a closer look at the way jobs are structured these days, you will quickly find out that there is significant truth in this statement. Increasingly, companies are now asking for people […]

How to Create Digital Marketing Strategy for Startups in 2020?

Over the past few years, the concept of Digital Marketing has taken the industry by storm. Today, almost every company is leveraging this nifty marketing tool to multiply the business benefits. From large corporations to small startups, Digital Marketing has a universal appeal. However, there’s a catch – not all Digital Marketing tools and strategies […]

How To Start a Career in Digital Marketing?

With the world going digital, it is no longer a surprise that Digital Marketing is booming now. Today, millions of people around the globe have access to good internet connection; they are increasingly resorting to digital devices like smartphones, smart devices, and IoT, for their daily needs. Social media and online platforms are further driving […]

7 Top Digital Marketing Trends You Can No Longer Ignore

Thanks to the digital revolution, the global market scenario is changing every day and becoming more complex. Moreover, a large of companies are choosing to run their business on the digital platform and giving tough competition to traditional enterprises. Digital marketing brings the customer and the company closer. The digitalized marketing strategy is more efficient […]

How To Start a Career in Digital Marketing?

The arrival of the Internet was the next big leap in the evolution of technology, which consequently brought a cascade of technological advancements and rapidly changed the professional ecosystem. For many, this was the dawn of new opportunities. The age of the internet nourished many global giants like Google, Facebook, Amazon, Apple, and Samsung. The […]

4 Significant Advantages of Digital Marketing You Must Know

Unless you have been living under a rock for the past two decades, you probably know how big and powerful the internet has become. It stopped being a luxury a long time ago, and now, over 3 billion people have access to the internet. Such large influx of people has also resulted in the internet […]

Digital Marketing Scope in India – The Perfect Career Move

Digital Marketing – does it seem like an overhyped marketing terminology to you? Well, if you feel so, that must be just you then, for Digital Marketing is the real deal at present. And why not? It has completely revolutionized the way business is conducted in the modern world. In recent years, businesspersons around the […]

The Role of Digital Marketing in Political Campaigns

When Donald J Trump won the US Presidential election in 2016, one of his first statements was, ‘social media helped me win!’ Even Google said Trump “won the election in the search.” Although Trump was always ‘a darling’ of social media due to his controversial lifestyle, quotes and his popular TV show ‘The Apprentice’,  nobody […]

50 Tips From Digital Marketing Experts in India

“There is no such thing as digital marketing, we are all marketers in a digital world”. Marketing is the central element to the success of any business. Hear it from the top industry players!

Decoding Common Digital Marketing Jargons

Digital marketing jargons can be confusing, but they’re not exactly rocket science. Let’s help you understand digital marketing jargons a little better with this informative guide!

The Evolution of Digital Marketing

Digital Marketing is evolving at a rapid pace thanks to the ever-increasing competition and staying ahead means taking it head-on. Let’s break up this evolution into spans of time to understand it.

Start Freelancing your Digital Marketing Skills

Freelancing allows you to learn new things and gain new experience without committing yourself to a full-time job. The growing demand for freelancers is a blessing for people with specific skills.

Top 6 Digital Marketing Jobs in India

Which of these Digital Marketing jobs is perfect for you – Performance Marketer, Social Media Manager, Content Marketer, Marketing Analyst and more?

Start Digital Marketing on a Zero Budget

Email marketing, SEO, social sharing and more. Hear from the founder of on some extremely effective ways to conduct digital marketing on a zero budget.

How much do you know about Digital Marketing?

Who is this Digital Marketing Quiz for? Are you an Entrepreneur with a fancy for Digital? Or a Brand Manager wanting to focus on Online Marketing? Maybe a domain expert looking to diversify her skill sets?

How to Create a Digital Marketing Strategy From Scratch?

Back in my agency days, we used to see a flurry of these emails flying across teams about marketing budgets. These contained “projections”, that discussed how we planned to spend our client’s marketing budget across channels. This really baffled me, because even though we had clients from the same vertical, it felt like a near impossible task to come up with Lead/Transaction acquisition costs, since there were so many variables involved!

Digital Marketing – The Experimentation Game

The only thing constant in life and digital marketing is ‘change’. And by now we are more than used to it. More the companies invest in various internet marketing campaigns, more is the influx of data.

Rule The Digital Market: Top 10 Email Marketing Tips

Companies across several industries have been using email marketing as their primary customer acquisition strategy. At an age when social media, quick-tip videos, and memes are ruling the digital space, email has managed to retain its position as a powerful marketing tool. However, any marketer who wants to harness the power of email needs some […]

Mobile App Marketing: A Step-by-Step Guide To Become an Expert

Apps can be called as the new cosmos in the world of the mobile eCommerce. Statista report says, the number of app downloads across all mobile platforms is estimated to be at 258 billion in 2022 from 178 billion in 2017 – a whopping rise of 45% in five years. But apps don’t sell themselves. […]

A Beginner’s Guide to Creating a Content Marketing Strategy: 7 Actionable Steps

In a recent survey by SEMrush conducted across 39 countries covering all major sectors in business, 91% of respondents said they employ some kind of content marketing strategy. However, only 9% of them are pleased with it. Let’s dive into the factors associated with this contradiction. Source How to do Content Marketing that Works Though […]

Product Management vs Product Marketing: Which One Should You Choose in 2020

At the core of any technology-based company is its product or an array of products. The product is developed by a bunch of engineers when a group of smart individuals together identify an issue that can be solved with an offering that doesn’t exist in the market. The engineers, of course, are not alone in […]

7 Actionable LinkedIn Marketing Strategies You Can Implement Today [2020]

You clicked on this article, so you recognize the power of an effective LinkedIn marketing strategy. But, if you still need some convincing, here are the only two statistics you need to know: 91% of executives are present on LinkedIn, and LinkedIn contributes to more than half of the total social traffic to company websites. […]

Why MBA in Digital Finance & Banking: Scope, Skills & Opportunities

As a prime proponent of the Digital Revolution, the BFSI industry is rapidly embracing digitalization powered by new-age technologies. Today, banks, financial services, and insurance companies are readily adopting modern tools like Artificial Intelligence, Big Data Analytics, Machine Learning, Internet of Things (IoT), Blockchain, and Robotic Process Automation, to name a few. Major established and […]

How Practising Digital & Data Analytical Skills on MBA Helps Your Career

The industry is undergoing a rapid digital transformation. While different sectors of the industry have always welcomed technological developments, today, the adoption of the latest tech tools and platforms is skyrocketing. More and more companies across all parallels of the industry are adopting disruptive technologies like Big Data, Data Analytics, AI, ML, and IoT to […]

How an MBA in Digital Finance and Banking (DFB) can be helpful in the BFSI Sector?

The present job market is characterized by cut-throat competition. So, it goes without saying that if you wish to thrive and survive in such a scenario, you must look beyond the boundaries of basic education (school and college-level) and opt for advanced educational programs to build a rock-solid foundation for your professional career.  Employers are […]

High Converting Landing Pages to Ace the Marketing Game [2020]

Have you ever been redirected to a web page on clicking a specific ad link on YouTube or Facebook? If yes, then you have been diverted to a landing page. High converting landing pages are an indispensable tool for successful online marketing campaigns. The prime focus of marketers is to increase traffic on their blog […]

Top 10 Benefits of Social Media in the Digital Era

The fact that social media has become an integral part of modern existence is indisputable. The benefits of social media have gone beyond what was previously envisaged by the creators or conceived of by the industry. Sellers have gone on to show that business conducted via such online platforms outperform their brick and mortar equivalents […]

5 Different Types of Digital Content Proven To Boost Your Revenue [2020]

You may have heard the phrase, “Content is King.” If that’s not the most overused phrase in the marketing industry, we don’t know what is. However, that’s only partially true. According to top B2B strategist and international speaker, Lee Odden, Content isn’t king; it’s the kingdom. It is true in the current digital space, where […]

Top 7 Exciting Data Science Applications in Marketing [2020]

Introduction  The last decade has seen a drastic increase in the consumption of online information. With more and more people able to access the Internet, colossal amounts of data are created every second; proper processing and analysis of this vast repertoire of data can provide priceless insights to marketers about customer needs and requirements. Decoding […]

How to Create a Successful Email Marketing Strategy?

Want to succeed in digital marketing? Of course, you do.  You need to accelerate your email marketing efforts. Email marketing is an evergreen strategy that gives proven returns. Whether you belong to the SaaS, B2B, or B2C domains, you should prioritize email marketing. Why do you ask? Emails are the top channel for nurturing leads, […]

How Social Media Marketing Works? Why SMM, Advantages & Trends

Today, the role of social media platforms goes far beyond exchanging messages with friends. Social media marketing of SMM has become a dedicated online strategy for businesses. With the rising internet usage and increasing smartphone penetration, marketers cannot risk overlooking how social media works to connect with their target audience. Not only this, but SMM […]

Why MBA in Marketing? Scope, Skills, Opportunities, Salary

Master of Business Administration or MBA is one of the most in-demand degrees around the world today. Typically a two-year program, an MBA allows you to specialize in a particular subject, such as finance, marketing, operations management, human resource management, etc. In recent years, core marketing courses have gained popularity among aspirants due to the […]

DIY Strategic Marketing Plan for 2020 for Every Marketeer

Heard of a “DIY Strategic Marketing Plan?” Well, this 2020, you’ll know what it is and how you can implement it to be the brightest contender for March 2020 appraisal! Or, if you are starting on your entrepreneurship journey, may your marketing kickstart with your great leadership! DIY Strategic Marketing Plan for 2020 What is […]

Top 55 Social Media Marketing Interview Questions & Answers: Ultimate Guide 2020

Attending a Social Media Marketing Interview and curious about what are all the interview questions will be asked? Prior to attending a social media marketing interview, it’s always recommended to research about the company, about the position prepare yourself for the social media marketing interview questions so that you can ace the interview. Worry not! […]

Future of Social Media Marketing in India 2020

Post-digital India initiative, the Internet has penetrated the soil where rain is still hesitant. As of January 2019, India’s digital population amounted to approximately 560 million active users, reports a Statista survey. The figure categorizes India as the world’s second-largest internet market primarily dominated by mobile internet users. As a social media marketer, what does it […]

Why Education in Sales & Marketing is Essential in Today’s Complex Business Environment?

Today’s competitive and borderless business environment has elevated the need for efficient sales and marketing operations. These two functions form the heart of any business. Not only are they essential for winning new customers but also for gaining an edge over other market players.  While marketing is about introducing and promoting products and services to […]

What Does a Digital Marketer Do? Here’s Everything You Need to Know

As information technology grows more complex, the everyday activities of people are increasingly simplified. From retail shopping to medical advice, one is reliant on the internet for absolutely everything. Naturally, a cybernated world calls for jobs that are geared to make the most of the digital platform. And one of the most popular ones out […]

Social Media Marketing Salary in India: Manager / Executive / Analyst Level

Thanks to the popularity of social media platforms such as Facebook and YouTube, businesses can now communicate directly with their prospects in a relatable way. They can add value to the lives of their prospects and gain more customers. Social media platforms are fantastic for brand development and lead generation. To use the platforms to […]

MBA Marketing vs MBA Finance – What to Choose?

For MBA aspirants, there’s nothing more exciting and enthralling than getting into a B-school of their choice. After all, an MBA degree promises a whole new experience and possibilities to make it big in the corporate world. But qualifying for a good B-school isn’t enough for a promising career. There lies a more pertinent question […]

Top 21 Tech Product Marketing Tools For Startups

Based on my experience within the product teams at both UpGrad and here are some of the different product marketing tools for different uses. I have also tried to review most of these to give you a better idea of how well they are likely to work for you.

How to Increase Sales with Content Marketing

Let’s see how to incorporate and adapt your Content Marketing to Increase Sales. Applying the proven techniques in marketing can help your business to recover more quickly and thoroughly from unrewarding outreach attempts.

15 Social Media Marketing Techniques for 2020

Did you know that the number of social media users worldwide is close to 3.2 billion, up 13% year-on-year? Yes, this is the statistics about the popularity of the social media world as per the Global Digital Report. These numbers signify the continuous vast impact of social media on both businesses and consumer benefits. In […]