6 min read With the advent of OTT platforms, most people have shifted their interest from live TV to online streaming. This is why the marketing and advertising industry is now heavily investing in social media ads and online campaigns. As a result, the digital space has become highly competitive, making it challenging for brands to think of […]
5 min read Business owners often do not have the required skills and experience to keep up with the latest digital marketing trends and executive various digital marketing campaigns. However, with rising competition in the market, businesses must step up their marketing game. Therefore, along with digital marketing consultants, organisations also require digital marketing executives to plan and […]
6 min read Technological advancements and the rising number of Internet users in the past few years have made businesses witness a gradual shift in consumer choices. Rather than traditional marketing strategies like telecalling, billboarding, broadcasting on the television, or newspaper printing, customers are more responsive to digital marketing strategies like email campaigns, social media, and content marketing. […]
< 1 minute There are 8 main types of Digital Marketing. They vary according to the relevant audience, means of communication, and type of content to be put out. Digital marketers repurpose the content put out on one channel through one type of marketing strategy on all other channels to reach a wider audience. SEO Optimization: Keywords that […]
5 min read Digital marketing is a term that gets thrown around pretty often nowadays. After all, it is one of the hottest buzzwords in the industry right now. So why wouldn’t it be? Thanks to the internet and newer technologies like AI and ML, the marketing industry has changed dramatically over the years. Thus, marketers must invest […]
6 min read The digital ecosystem is thriving at a lightning-fast pace. Today, the age-old traditional marketing practices that once proven results no longer offer assurance for victory. The consistent flow of data on the web has shifted the valued offline marketing industry to the digital space. Although this significantly extends the target area, it demands twice as […]
9 min read The marketplace today is incredibly customer-driven. The growth and prosperity of any business or brand vastly depend on its customer acquisition strategy. A successful customer acquisition strategy depends on several factors that include sending the right message to the right set of prospective customers, at the right place and at the time, to trigger the […]
8 min read With over 80% of consumers flocking to the Internet to read reviews, to find information and ultimately purchase something, it is important, more than ever before, that your business is easily found online. Your business may become defunct with little or no exposure on any other search engine for that matter. The good news is […]
7 min read Most of us get to know about new businesses, offers, and deals through emails, advertisements, social media, SMS, and other digital mediums. Since we spend most of our time on the web throughout the day, any eye-catchy item on the internet or our devices makes sure to gain our attention. Wouldn’t it be nice if […]
5 min read The importance of digital marketing is highlighted by the fact that India’s digital ad market is predicted to touch a whopping US$ 35 billion by 2030. The customer of today has moved from the traditional space to the screen of a smart device. To remain relevant to this audience, it is no longer optional but […]
11 min read The digital marketing industry is searing hot with opportunities right now as every company and individual seeks to leave a digital impact on the humongous worldwide web. Online spaces have become effective branding, advertising, and marketing platforms, and simultaneously, the need for ninjas who can navigate this space is also on the rise. If you […]
12 min read Nervous about your upcoming Digital Marketing interview? Fear no more! These 15 must know Digital Marketing interview questions range will give a head up!
6 min read Digital Marketing Project Ideas Digital marketing is all about delivering advertising over an electronic medium such as search engines, websites, social media, email, and mobile apps. As you start working on digital marketing project ideas, you will not only be able to test your strengths and weaknesses, but you will also gain exposure that can be […]
6 min read The road to becoming a digital marketer is quite smooth once you have acquired all the necessary skills. This job profile is more about implementing your creativity and tact in selling out a brand digitally in the best possible way. Recently, there’s been an upsurge in the number of aspirants who want to take up […]
6 min read The value of digital marketing companies in the Gulf Cooperation Council (GCC) has increased significantly in the regional market of the Middle East. Global marketing giants have made some critical business expansions, while regional companies have also scaled their processes considerably. Companies have realized that digital marketing is the primary strategic approach to gain a foothold in […]
6 min read The rising popularity of remote work and digital collaborations has increased the importance of good communication skills exponentially. A person can have a phenomenal business idea, but if they don’t know how to communicate it properly, it would be of no use. Effective communication skills allow you to smoothen the processes while helping you mitigate […]
10 min read Becoming a Digital Marketer is not really a challenging task. It is pretty non-technical in nature, and once you have mastered the basics, it’s all about your creative implementations. Naturally, there has been a surge in the number of digital marketing aspirants over the last few years. The best part about this field is that […]
5 min read The last decade has seen a significant boost in Digital Marketing, thanks to the rapid advancement in technology and quick adoption of digital platforms by consumers worldwide. The scope of digital marketing is increasing by leaps and bounds, with over 30% of enterprises globally ready to invest 40% more in digital marketing training and adoption to boost productivity. They […]
6 min read Close to 8 billion people live on this planet, out of which 60% or close to 4.8 billion are internet users. The internet brings forth immense opportunities for brands and marketers, of which they are reaping the benefits. Even staunch traditionalists are making the switch to digitization. But why? In a world that thrives on […]
8 min read Digital marketing focuses on leveraging online media tactics like social media marketing, search marketing, and email marketing to build brand awareness and expand the customer base. Digital marketing channels your customers through social media platforms like Facebook, Instagram, Twitter, etc., along with traditional marketing channels to create a more comprehensive marketing and brand strategy. Learn […]
7 min read Digital marketing is quickly rising the ranks as one of the most preferred marketing formats in the Middle East. With more than 70% of the population being internet users, the industry is set to spend more than USD 1 billion each year in the next few years. Have you wanted to join the rise to […]
7 min read The growing adoption of the internet accelerated the transformation of the digital marketing industry in the Middle East, most notably with the growth of digital marketing jobs in the UAE. Advancements that may have taken four years were completed within eight to twelve months. But, as the industry continues to grow, there’s a significant gap to […]
7 min read upGrad’s Advanced Certificate in Digital Marketing and Communication is one of the best industry-relevant courses on digital marketing. It has recorded a 42% post-programme salary hike among certificate holders placed in top companies like Flipkart, American Express, Zivame, and Star Plus, to name a few. In this article, we will take an in-depth look at […]
7 min read As an entrepreneur, are you still emotionally stuck to the old ways of doing business? Now think as a consumer; how often have you made your purchase decisions simply based on radio, TV, or newspaper ads in the last few years? Not many, right? Gone are the days when people relied on other people (primarily […]
7 min read ]Digital Marketing is the need of the hour for all businesses in the 21st century, whether B2C or B2B. The world is rapidly moving online, and traditional avenues of getting visibility for your B2B business are declining in delivering results. B2B companies have to be present wherever the potential for reaching customers is the greatest; […]
8 min read The freelance market in India has advanced a great deal lately. The majority of the business insights and studies have proposed that the independent business (freelancing) in India is developing rapidly whilst expanding the number of chances. Attributable to the adaptability and opportunity of working with an independent digital marketer, a significant number of associations […]
8 min read upGrad, in association with MICA, presents to you the updated Advanced Certificate course in Digital Marketing and Communication. Complete this 6-11 months course and specialise in Social Media, Content Marketing, Branding, Marketing Analytics and Public Relations. With only Rs 9,749 per month, start your digital marketing journey. We have empowered 4000+ students who have completed […]
8 min read Nowadays, everyone is in a rush. People want to see instant results from everything they invest in, and digital marketing is no exception. However, it is not very realistic to expect returns from digital marketing right away, because that is honestly not how the field of marketing works. Although the results take time to show, […]
8 min read When considering a digital marketing budget, it’s critical to consider what it represents. It’s a tool that a variety of companies and marketers use daily to improve their online presence and, as a result, increase sales and profits. When it comes to budgeting for your online marketing campaign, various options depend on your goals while […]
7 min read Like every other industry, Digital Marketing continues to evolve and grow with the invention of new technologies. In today’s world, Digital marketing is brimming with steadily increasing opportunities, and every business wants to make the most of these opportunities since they are aware of the impact that it can create. We live in a digital […]
9 min read Marketing is a dynamic industry, and the pace of change we are witnessing in this industry post-COVID is phenomenal. In the current market scenario, the traditional marketing platforms such as newspaper, magazines and television are losing their sheen with each passing day. As more and more audiences are switching online, global businesses find it easier […]
6 min read Do you live on the internet? Is social media your ‘thing’? Are you an influencer or a blogger, perhaps? Or maybe an SEO specialist? Are you constantly on the lookout for emerging trends in the world of digitization that will help you upskill? Are you someone who is aiming at bigger goals to build a […]
8 min read Introduction The field of marketing has constantly been evolving. With the introduction of digital marketing, the landscape of advertising and marketing has transformed completely. These days, consumers show more interest in marketing campaigns rather than the product itself. For digital marketing, not all businesses need to invest in a big budget. Depending on certain factors, […]
8 min read Regardless of the niche of your business or the type of products and services you offer, one cannot ignore the rising digital marketing trends. Till a few years ago, an official website and a Facebook business page were all a company needed to promote itself online. However, times have changed and the digital landscape has […]
6 min read India is currently the second-largest online market in the world. With increasing mobile connectivity and internet penetration, the digital space is likely to experience a dynamic growth in both urban and rural regions: The number of internet users is estimated to reach 974 million by 2025. And this is excluding the possibilities that lie beyond […]
7 min read Over the past few years, the concept of Digital Marketing has taken the industry by storm. Today, almost every company is leveraging this nifty marketing tool to multiply the business benefits. From large corporations to small startups, Digital Marketing has a universal appeal. However, there’s a catch – not all Digital Marketing tools and strategies […]
8 min read Digital marketing is all the rage right now. By the end of 2020, it is expected to generate over 20 lakh jobs per year. As per a report by IMRB, online advertising in India is growing by 30% year after year. The government is also throwing significant weight behind initiatives like Digital India and the […]
7 min read These days, the global market is dynamic and unpredictable in its trends, technology, and tactics. Such uncertainty intensifies the competition between brands and helps them to adapt strategies based on data-driven results and analytics. These digital marketing strategies help brands to expand and target customers across many direct and indirect channels. Some of these methods […]
3 min read Check out the below infographic to know the most in-demand digital marketing roles and find out where you see yourself shining in this billion-dollar industry
9 min read Digital marketing is crucial to almost all businesses today. This article talks about the benefits, and ways to transition into a digital marketing role.
9 min read You must’ve heard the term digital marketing here and there. It has become a buzzword recently. And why wouldn’t it? Digital marketing has evolved drastically with time. And the internet has expanded considerably too. As a digital marketer, you’ll have to promote businesses over the internet. All the online ads you see, the content you […]
8 min read Digital marketing data analytics and Digital Marketing are undoubtedly the buzzwords of job seekers across the globe. One may think that the two are mutually exclusive – one for the mathematically inclined, and the other for the creative minds. This is the contemporary version of the unending “Arts vs Science” debate. If you are in […]
10 min read While many of you aspiring marketers might think that you are fully ready to dominate the marketing scenario of the new decade, there’s much more to it! 2020 marks the dawn of a new decade and a lot is going to change in the marketing world. Although the marketing tactics may remain the same, the […]
9 min read Introduction to Career in Digital Marketing Before we dissect the pros and cons of going into a career in digital marketing, we should take a brief look into the evolution of marketing. If you are someone from the 90s or early 2000s, you probably remember those wonderful TV advertisements. A few of them were really […]
5 min read The Internet has become like a breath for our lives every day today. Like the Stone Age, Bronze Age, and Iron Age, we can call this ‘The Digital Age’ with about 59% of the world’s population having accessibility to the Internet. Just like the growth of the Internet, the competition has also increased drastically. It […]
6 min read The marketing landscape has changed drastically over the last decade. Previously, the field of marketing used to be heavily driven by gut and creativity. It was difficult to ascertain how big of an impact it had on consumer choice and psychology, separating it from other macroeconomic drivers. Also, the mass marketing was heavily standardized, with […]
5 min read People spend so much time online these days – checking social media platforms, sharing pictures of last night’s party, commenting on someone’s new haircut, and what not. Amidst all this exchange of information, they are also checking e-commerce stores and buying stuff. So, if you have just started your business, then which is the best […]
7 min read Introduction At this day and age, if your business does not have an online presence, it does not exist at all. It is because people spend so much time online – on social media and e-commerce sites – they are constantly exposed to several products and services. So, if they don’t see you, they won’t […]
8 min read Want to learn digital marketing free but don’t know where to start? You’ve come to the right place because we have launched our digital marketing free course. Through our upStart program, you can enroll in free online marketing courses and learn the necessary skills to enter the industry. This article will tell you why digital […]
6 min read Introduction Digital marketing is slowly replacing traditional marketing. Digital marketing strategies are paying off effectively and businesses are noticing the impact made by digital marketing. Digital marketing can help almost any industry but the impact changes industry-to-industry. Let’s check out the top 10 industries that are using digital marketing to grow Top Industries Using Digital […]
6 min read The world was already going digital at a fast pace. The coronavirus pandemic made the transition to digital even faster. Digital marketing is one of the sectors that has the unique distinction of being positively affected by the pandemic. Businesses across various sectors are turning their focus to digital marketing in these unprecedented times. And, […]
7 min read Introduction Digital advertising in 2019 witnessed a 26% increase from 2018 to reach Rs. 13,683 crore, where the overall advertising growth was 9.4% as per the report by Dentsu Aegis Network. The digital marketing sector is booming and expecting to grow at 27% in 2020 to cross the 17,000 crores mark. In 2020, India has […]
7 min read Digital marketing changes so much in no time that you need to make sure that you learn everything and keep learning. You must have these 10 skills!
7 min read The Blockchain is a relatively new technology and is the way digital information is stored and distributed technically. Blockchain in digital marketing provides transparency, security, and accessibility of monetary and data flows. It can improve digital marketing for the consumer, benefiting businesses not to spend humongous amounts of money on digital advertising campaigns. With this […]
12 min read Digital marketing is almost a necessity in today’s connected marketplace. It is also one of the most lucrative careers out there. According to a 2018 IMAI report, online advertising in India was set to grow 30% year-on-year. If you are aspiring for one of the best digital marketing jobs in India, the salary package is not the […]
6 min read No matter which domain your brand belongs to, it’s because of effective digital marketing that has made it seen and heard more online. As the market is getting updated with newer technology in each passing moment, the future of digital marketiang seems complete with more ferocious strategy making and execution. Today, in 2020, we are […]
9 min read Introduction Whether you are a newbie or an experienced businessman, digital marketing is the new age weapon to grab your target customers and boost your business. Once you have wrapped your head around the basics of digital marketing and figured out the channels that will work for you and your target audience – it is […]
6 min read In an era when the Internet has taken over almost every aspect of our lives, the marketing industry has evolved a great deal as well. Various online tools, such as social media, e-mails, search engines, and other websites, have ushered in the age of digital marketing. Digital marketing includes all kinds of marketing efforts that […]
7 min read Introduction A solid marketing strategy is important for any business to promote their products and services to their target audience. Large companies spend millions of dollars to convert their audience into paying customers. But, this is not possible for a small or medium-sized company. The two most common marketing choices companies have are – digital […]
58 min read Introduction – What is Digital Marketing Looking for the right digital marketing tutorial? Regardless of your experience in digital marketing – beginner or expert – this digital marketing tutorial will bring new ideas and concepts to you. Let’s begin the digital marketing tutorial. Learn digital marketing courses online from the World’s top Universities. Earn Masters, […]
8 min read In the last decade, the world has changed a lot right before our eyes, and so have our way of doing things. One of the most notable changes is the advent and emergence of Digital Marketing. Thanks to the rapid proliferation of technological innovations and the adoption of digital platforms across all corners of the […]
6 min read Online marketing channels have revolutionized how products and services are promoted and advertised to customers. There are about 4.33 billion active internet users in the world, which presents an attractive opportunity for brands to move their marketing campaigns online. However, it is getting harder for brands to get the attention of consumers. So, they need […]
7 min read Are you looking for the best digital marketing certifications? Then this is the place for you. In this article, we’re discussing the best digital marketing certifications for advancing your career. From free to paid courses, we have plenty of options for you in this article. What are the benefits of getting digital marketing certifications? It’s […]
5 min read Digital Marketing is all about connecting with your audience in the right place at the right time. In today’s technology-driven world, brands have endless marketing opportunities. Online marketing or digital marketing is, therefore, gaining popularity as an attractive career proposition. According to reports, India’s internet users will touch 829 million by the year 2021. Moreover, […]
6 min read There is no dearth of online articles about how digital marketing has completely revolutionized the online job market. And of course, if you take a closer look at the way jobs are structured these days, you will quickly find out that there is significant truth in this statement. Increasingly, companies are now asking for people […]
7 min read With the world going digital, it is no longer a surprise that Digital Marketing is booming now. Today, millions of people around the globe have access to good internet connection; they are increasingly resorting to digital devices like smartphones, smart devices, and IoT, for their daily needs. Social media and online platforms are further driving […]
6 min read Thanks to the digital revolution, the global market scenario is changing every day and becoming more complex. Moreover, a large of companies are choosing to run their business on the digital platform and giving tough competition to traditional enterprises. Digital marketing brings the customer and the company closer. The digitalized marketing strategy is more efficient […]
6 min read The arrival of the Internet was the next big leap in the evolution of technology, which consequently brought a cascade of technological advancements and rapidly changed the professional ecosystem. For many, this was the dawn of new opportunities. The age of the internet nourished many global giants like Google, Facebook, Amazon, Apple, and Samsung. The […]
5 min read Unless you have been living under a rock for the past two decades, you probably know how big and powerful the internet has become. It stopped being a luxury a long time ago, and now, over 3 billion people have access to the internet. Such large influx of people has also resulted in the internet […]
7 min read Digital Marketing – does it seem like an overhyped marketing terminology to you? Well, if you feel so, that must be just you then, for Digital Marketing is the real deal at present. And why not? It has completely revolutionized the way business is conducted in the modern world. In recent years, businesspersons around the […]
5 min read When Donald J Trump won the US Presidential election in 2016, one of his first statements was, ‘social media helped me win!’ Even Google said Trump “won the election in the search.” Although Trump was always ‘a darling’ of social media due to his controversial lifestyle, quotes and his popular TV show ‘The Apprentice’, nobody […]
8 min read All digital marketers need to interact with technology. These 17 digital marketing tech skills will allow marketers to go beyond the regular campaign management.
4 min read Digital marketing has steered competition among many online entrepreneurs. Learn how to incorporate internet and succeed in digital marketing.
18 min read “There is no such thing as digital marketing, we are all marketers in a digital world”. Marketing is the central element to the success of any business. Hear it from the top industry players!
6 min read Here are 8 effective digital marketing tips and hacks for people who are hoping to grow organically – Read this if you have to start a business and make sales.
8 min read The UpGrad and MICA Digital Marketing & Communication course take on a holistic approach to digital marketing. Here are the 6 reasons why UpGrad should be your first choice when it comes to mastering digital marketing.
7 min read Here are Digital Marketing Tools you’ll learn in the UpGrad and MICA digital marketing & Communication course. By the time you finish our digital marketing course, you’ll have mastered these tools – that’s our assurance.
4 min read It’s NOT Too Late to Be a Leader in Digital Marketing. Be a part of the enriching learning experience of the digital leaders across the globe with UpGrad and Cambridge Judge Business School.
5 min read Digital marketing jargons can be confusing, but they’re not exactly rocket science. Let’s help you understand digital marketing jargons a little better with this informative guide!
3 min read UpGrad Learning Week is your opportunity to learn something new, something to upskill and take a step towards a career in the Digital Age – Strategic Digital Marketing.
9 min read Digital marketing strategies and insights are the biggest tools to scale up the business. Read the attributes which can influence the logical business decision making of leaders.
4 min read Digital Marketing is evolving at a rapid pace thanks to the ever-increasing competition and staying ahead means taking it head-on. Let’s break up this evolution into spans of time to understand it.
6 min read Digital marketing isn’t just one job; it’s an umbrella term for a wide gamut of responsibilities. You can start hiring people for these roles and develop your own, unique digital marketing team in the due process.
7 min read Whether you are a full-time employee, part-time job seeker or a freelance; or a homemaker, a parent juggling thousands of daily chores, having a digital marketing knowledge is a must.
8 min read If you are a conventional marketer, you got to know about how this digital marketing world would impact your career and how to switch to a digital marketing role.
9 min read Freelancing allows you to learn new things and gain new experience without committing yourself to a full-time job. The growing demand for freelancers is a blessing for people with specific skills.
7 min read There are many digital marketing strategies which can have a high impact on your business, no matter what it is. Here are five of them which can boost growth!
5 min read Sathyaraj Iyer writes about UpGrad’s in-depth research in framing the program modules. Read how UpGrad really lived up to his expectation.
6 min read Which of these Digital Marketing jobs is perfect for you – Performance Marketer, Social Media Manager, Content Marketer, Marketing Analyst and more?
7 min read Email marketing, SEO, social sharing and more. Hear from the founder of 6figr.com on some extremely effective ways to conduct digital marketing on a zero budget.
9 min read Both the teams at UpGrad and MICA have been spending the last few weeks on designing what we believe is the most enriching and impactful program in Digital Marketing & Communication.
6 min read If your awesome, purposeful and helpful content reaches only 2% of your target audience, you have left a lot of money on the table.
17 min read Former Global Digital Head Inmobi & Marketing Head of Unboxd, Sujoy Golan shares his exciting career journey across brands to agencies, always being at the pinnacle of what’s new in Digital Marketing.
4 min read Who is this Digital Marketing Quiz for? Are you an Entrepreneur with a fancy for Digital? Or a Brand Manager wanting to focus on Online Marketing? Maybe a domain expert looking to diversify her skill sets?
6 min read The difference between good and great is soft skills which are tough to learn, unlearn and asses. Ironically, the hard is easy and soft is difficult.
3 min read Back in my agency days, we used to see a flurry of these emails flying across teams about marketing budgets. These contained “projections”, that discussed how we planned to spend our client’s marketing budget across channels. This really baffled me, because even though we had clients from the same vertical, it felt like a near impossible task to come up with Lead/Transaction acquisition costs, since there were so many variables involved!
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