Results for: digital marketing

15 Best Digital Marketing Ads Till Date to Fuel 2022

6 min read With the advent of OTT platforms, most people have shifted their interest from live TV to online streaming. This is why the marketing and advertising industry is now heavily investing in social media ads and online campaigns. As a result, the digital space has become highly competitive, making it challenging for brands to think of […]

What Does a Digital Marketing Executive do? Roles & Responsibilities in 2022

5 min read Business owners often do not have the required skills and experience to keep up with the latest digital marketing trends and executive various digital marketing campaigns. However, with rising competition in the market, businesses must step up their marketing game. Therefore, along with digital marketing consultants, organisations also require digital marketing executives to plan and […]

What Does a Digital Marketing Consultant Do? Roles & Responsibilities in 2022

6 min read Technological advancements and the rising number of Internet users in the past few years have made businesses witness a gradual shift in consumer choices. Rather than traditional marketing strategies like telecalling, billboarding, broadcasting on the television, or newspaper printing, customers are more responsive to digital marketing strategies like email campaigns, social media, and content marketing. […]

[Infographic] 8 Different Types of Digital Marketing

< 1 minute There are 8 main types of Digital Marketing. They vary according to the relevant audience, means of communication, and type of content to be put out. Digital marketers repurpose the content put out on one channel through one type of marketing strategy on all other channels to reach a wider audience. SEO Optimization: Keywords that […]

Reasons To Apply upGrad’s Digital marketing and Communications Course

5 min read Digital marketing is a term that gets thrown around pretty often nowadays. After all, it is one of the hottest buzzwords in the industry right now. So why wouldn’t it be? Thanks to the internet and newer technologies like AI and ML, the marketing industry has changed dramatically over the years. Thus, marketers must invest […]

15 Interesting Digital Marketing Books to Refer

6 min read The digital ecosystem is thriving at a lightning-fast pace. Today, the age-old traditional marketing practices that once proven results no longer offer assurance for victory. The consistent flow of data on the web has shifted the valued offline marketing industry to the digital space. Although this significantly extends the target area, it demands twice as […]

Top Tips to Increase Customer Acquisition and Sales from Digital Marketing

9 min read The marketplace today is incredibly customer-driven. The growth and prosperity of any business or brand vastly depend on its customer acquisition strategy.  A successful customer acquisition strategy depends on several factors that include sending the right message to the right set of prospective customers, at the right place and at the time, to trigger the […]

What is PPC in Digital Marketing & How to use it?

8 min read With over 80% of consumers flocking to the Internet to read reviews, to find information and ultimately purchase something, it is important, more than ever before, that your business is easily found online. Your business may become defunct with little or no exposure on any other search engine for that matter.  The good news is […]

A Complete Guide to Digital Marketing Strategy: What it is and How to create it?

7 min read Most of us get to know about new businesses, offers, and deals through emails, advertisements, social media, SMS, and other digital mediums. Since we spend most of our time on the web throughout the day, any eye-catchy item on the internet or our devices makes sure to gain our attention. Wouldn’t it be nice if […]

Importance of Digital Marketing: Top 10 Reasons Your Business Needs it

5 min read The importance of digital marketing is highlighted by the fact that India’s digital ad market is predicted to touch a whopping US$ 35 billion by 2030. The customer of today has moved from the traditional space to the screen of a smart device. To remain relevant to this audience, it is no longer optional but […]

Digital Marketing Salary in India 2022 – Average to Highest

11 min read The digital marketing industry is searing hot with opportunities right now as every company and individual seeks to leave a digital impact on the humongous worldwide web. Online spaces have become effective branding, advertising, and marketing platforms, and simultaneously, the need for ninjas who can navigate this space is also on the rise.  If you […]

10 Best Digital Marketing Project Ideas & Topics for Beginners / Students [2022]

6 min read Digital Marketing Project Ideas Digital marketing is all about delivering advertising over an electronic medium such as search engines, websites, social media, email, and mobile apps. As you start working on digital marketing project ideas, you will not only be able to test your strengths and weaknesses, but you will also gain exposure that can be […]

Digital Marketing Salary in USA in 2022

6 min read The road to becoming a digital marketer is quite smooth once you have acquired all the necessary skills. This job profile is more about implementing your creativity and tact in selling out a brand digitally in the best possible way.  Recently, there’s been an upsurge in the number of aspirants who want to take up […]

Top Middle East Companies for Digital Marketing Professionals

6 min read The value of digital marketing companies in the Gulf Cooperation Council (GCC) has increased significantly in the regional market of the Middle East. Global marketing giants have made some critical business expansions, while regional companies have also scaled their processes considerably. Companies have realized that digital marketing is the primary strategic approach to gain a foothold in […]

Top 5 Communication Skills for Digital Marketing and How to Improve Them

6 min read The rising popularity of remote work and digital collaborations has increased the importance of good communication skills exponentially.  A person can have a phenomenal business idea, but if they don’t know how to communicate it properly, it would be of no use. Effective communication skills allow you to smoothen the processes while helping you mitigate […]

Digital Marketing Salary in US in 2022

10 min read Becoming a Digital Marketer is not really a challenging task. It is pretty non-technical in nature, and once you have mastered the basics, it’s all about your creative implementations. Naturally, there has been a surge in the number of digital marketing aspirants over the last few years. The best part about this field is that […]

Best Online Course to Boost Your Digital Marketing Career

5 min read The last decade has seen a significant boost in Digital Marketing, thanks to the rapid advancement in technology and quick adoption of digital platforms by consumers worldwide. The scope of digital marketing is increasing by leaps and bounds, with over 30% of enterprises globally ready to invest 40% more in digital marketing training and adoption to boost productivity. They […]

Digital Marketing Trends in the Middle East

6 min read Close to 8 billion people live on this planet, out of which 60% or close to 4.8 billion are internet users. The internet brings forth immense opportunities for brands and marketers, of which they are reaping the benefits. Even staunch traditionalists are making the switch to digitization. But why? In a world that thrives on […]

What is MBA in Digital Marketing? Scope, Career option and Salary

8 min read Digital marketing focuses on leveraging online media tactics like social media marketing, search marketing, and email marketing to build brand awareness and expand the customer base. Digital marketing channels your customers through social media platforms like Facebook, Instagram, Twitter, etc., along with traditional marketing channels to create a more comprehensive marketing and brand strategy.  Learn […]

How to Choose the Right Digital Marketing Channels For Your Business?

7 min read Digital marketing is quickly rising the ranks as one of the most preferred marketing formats in the Middle East. With more than 70% of the population being internet users, the industry is set to spend more than USD 1 billion each year in the next few years. Have you wanted to join the rise to […]

Digital Marketing Salaries in the Middle East [For Freshers & Experienced]

7 min read The growing adoption of the internet accelerated the transformation of the digital marketing industry in the Middle East, most notably with the growth of digital marketing jobs in the UAE. Advancements that may have taken four years were completed within eight to twelve months. But, as the industry continues to grow, there’s a significant gap to […]

Digital Marketing Course Syllabus : Everything You Should Know

7 min read upGrad’s Advanced Certificate in Digital Marketing and Communication is one of the best industry-relevant courses on digital marketing. It has recorded a 42% post-programme salary hike among certificate holders placed in top companies like Flipkart, American Express, Zivame, and Star Plus, to name a few. In this article, we will take an in-depth look at […]

6 Ways Digital Marketing Helps Entrepreneurs Boost Their Brand Online

7 min read As an entrepreneur, are you still emotionally stuck to the old ways of doing business? Now think as a consumer; how often have you made your purchase decisions simply based on radio, TV, or newspaper ads in the last few years? Not many, right?  Gone are the days when people relied on other people (primarily […]

How to Become a Digital Marketing Freelancer in 2022? [9 Simple Steps]

8 min read The freelance market in India has advanced a great deal lately. The majority of the business insights and studies have proposed that the independent business (freelancing) in India is developing rapidly whilst expanding the number of chances.  Attributable to the adaptability and opportunity of working with an independent digital marketer, a significant number of associations […]

Mica Digital Marketing Syllabus – Advanced Certificate Digital Marketing and Communication

8 min read upGrad, in association with MICA, presents to you the updated Advanced Certificate course in Digital Marketing and Communication. Complete this 6-11 months course and specialise in Social Media, Content Marketing, Branding, Marketing Analytics and Public Relations. With only Rs 9,749 per month, start your digital marketing journey. We have empowered 4000+ students who have completed […]

How Long Does It Take to See Results in Digital Marketing?

8 min read Nowadays, everyone is in a rush. People want to see instant results from everything they invest in, and digital marketing is no exception.  However, it is not very realistic to expect returns from digital marketing right away, because that is honestly not how the field of marketing works. Although the results take time to show, […]

How Much Should I Budget For Digital Marketing in 2022?

8 min read When considering a digital marketing budget, it’s critical to consider what it represents. It’s a tool that a variety of companies and marketers use daily to improve their online presence and, as a result, increase sales and profits. When it comes to budgeting for your online marketing campaign, various options depend on your goals while […]

History & Evolution of Digital Marketing: What Does the Future Hold?

7 min read Like every other industry, Digital Marketing continues to evolve and grow with the invention of new technologies. In today’s world, Digital marketing is brimming with steadily increasing opportunities, and every business wants to make the most of these opportunities since they are aware of the impact that it can create.  We live in a digital […]

Digital Marketing Manager Salary in India 2022

9 min read Marketing is a dynamic industry, and the pace of change we are witnessing in this industry post-COVID is phenomenal. In the current market scenario, the traditional marketing platforms such as newspaper, magazines and television are losing their sheen with each passing day. As more and more audiences are switching online, global businesses find it easier […]

Everything You Need To Know About Digital Marketing

6 min read Do you live on the internet? Is social media your ‘thing’? Are you an influencer or a blogger, perhaps? Or maybe an SEO specialist? Are you constantly on the lookout for emerging trends in the world of digitization that will help you upskill? Are you someone who is aiming at bigger goals to build a […]

Does Digital Marketing Work for All Businesses? B2B and B2C?

8 min read Introduction The field of marketing has constantly been evolving. With the introduction of digital marketing, the landscape of advertising and marketing has transformed completely. These days, consumers show more interest in marketing campaigns rather than the product itself.  For digital marketing, not all businesses need to invest in a big budget. Depending on certain factors, […]

Top 20 Digital Marketing Trends of 2022 You Can’t Ignore

8 min read Regardless of the niche of your business or the type of products and services you offer, one cannot ignore the rising digital marketing trends. Till a few years ago, an official website and a Facebook business page were all a company needed to promote itself online. However, times have changed and the digital landscape has […]

MBA Digital Marketing Syllabus: Everything You Should Know

6 min read India is currently the second-largest online market in the world. With increasing mobile connectivity and internet penetration, the digital space is likely to experience a dynamic growth in both urban and rural regions: The number of internet users is estimated to reach 974 million by 2025. And this is excluding the possibilities that lie beyond […]

How to Create Digital Marketing Strategy for Startups in 2022?

7 min read Over the past few years, the concept of Digital Marketing has taken the industry by storm. Today, almost every company is leveraging this nifty marketing tool to multiply the business benefits. From large corporations to small startups, Digital Marketing has a universal appeal. However, there’s a catch – not all Digital Marketing tools and strategies […]

Digital Marketing Resume: Complete Guide [2022]

8 min read Digital marketing is all the rage right now. By the end of 2020, it is expected to generate over 20 lakh jobs per year. As per a report by IMRB, online advertising in India is growing by 30% year after year. The government is also throwing significant weight behind initiatives like Digital India and the […]

2022 Digital Marketing Statistics You Can’t Miss!

7 min read These days, the global market is dynamic and unpredictable in its trends, technology, and tactics. Such uncertainty intensifies the competition between brands and helps them to adapt strategies based on data-driven results and analytics. These digital marketing strategies help brands to expand and target customers across many direct and indirect channels. Some of these methods […]

7 Reasons Why You Should Study Digital Marketing in 2022

9 min read You must’ve heard the term digital marketing here and there. It has become a buzzword recently. And why wouldn’t it? Digital marketing has evolved drastically with time. And the internet has expanded considerably too. As a digital marketer, you’ll have to promote businesses over the internet. All the online ads you see, the content you […]

Data Science in Digital Marketing: Analytics on the Frontlines in 2022

8 min read Digital marketing data analytics and Digital Marketing are undoubtedly the buzzwords of job seekers across the globe. One may think that the two are mutually exclusive – one for the mathematically inclined, and the other for the creative minds. This is the contemporary version of the unending “Arts vs Science” debate. If you are in […]

8 Digital Marketing Trends You Can’t Ignore in 2022

10 min read While many of you aspiring marketers might think that you are fully ready to dominate the marketing scenario of the new decade, there’s much more to it! 2020 marks the dawn of a new decade and a lot is going to change in the marketing world. Although the marketing tactics may remain the same, the […]

Career in Digital Marketing: Ultimate Guide [2022]

9 min read Introduction to Career in Digital Marketing Before we dissect the pros and cons of going into a career in digital marketing, we should take a brief look into the evolution of marketing. If you are someone from the 90s or early 2000s, you probably remember those wonderful TV advertisements. A few of them were really […]

How Digital Marketing is Evolving in 2022? [Then & Now]

5 min read The Internet has become like a breath for our lives every day today. Like the Stone Age, Bronze Age, and Iron Age, we can call this ‘The Digital Age’ with about 59% of the world’s population having accessibility to the Internet. Just like the growth of the Internet, the competition has also increased drastically. It […]

Digital Marketing Challenges: How to Win Amidst the Challenges in Digital Marketing in 2022

6 min read The marketing landscape has changed drastically over the last decade. Previously, the field of marketing used to be heavily driven by gut and creativity. It was difficult to ascertain how big of an impact it had on consumer choice and psychology, separating it from other macroeconomic drivers. Also, the mass marketing was heavily standardized, with […]

A Beginner’s Guide to Developing a Digital Marketing Strategy [2022]

5 min read People spend so much time online these days – checking social media platforms, sharing pictures of last night’s party, commenting on someone’s new haircut, and what not. Amidst all this exchange of information, they are also checking e-commerce stores and buying stuff.  So, if you have just started your business, then which is the best […]

Top 5 Ways Digital Marketing Helps Businesses to Grow in 2022

7 min read Introduction At this day and age, if your business does not have an online presence, it does not exist at all. It is because people spend so much time online – on social media and e-commerce sites – they are constantly exposed to several products and services. So, if they don’t see you, they won’t […]

Digital Marketing Free Online Course with Certification [2022]

8 min read Want to learn digital marketing free but don’t know where to start? You’ve come to the right place because we have launched our digital marketing free course. Through our upStart program, you can enroll in free online marketing courses and learn the necessary skills to enter the industry. This article will tell you why digital […]

Top 5 Industries Using Digital Marketing To Grow [And Why They Use Digital Marketing]

6 min read Introduction Digital marketing is slowly replacing traditional marketing. Digital marketing strategies are paying off effectively and businesses are noticing the impact made by digital marketing. Digital marketing can help almost any industry but the impact changes industry-to-industry.  Let’s check out the top 10 industries that are using digital marketing to grow Top Industries Using Digital […]

Digital Marketing Prerequisites: How To Become a Digital Marketer?

6 min read The world was already going digital at a fast pace. The coronavirus pandemic made the transition to digital even faster. Digital marketing is one of the sectors that has the unique distinction of being positively affected by the pandemic. Businesses across various sectors are turning their focus to digital marketing in these unprecedented times. And, […]

Growth of Digital Marketing in India: How To Use Digital Marketing For Your Business?

7 min read Introduction Digital advertising in 2019 witnessed a 26% increase from 2018 to reach Rs. 13,683 crore, where the overall advertising growth was 9.4% as per the report by Dentsu Aegis Network. The digital marketing sector is booming and expecting to grow at 27% in 2020 to cross the 17,000 crores mark. In 2020, India has […]

Blockchain in Digital Marketing [And Why It Is The Future]

7 min read The Blockchain is a relatively new technology and is the way digital information is stored and distributed technically. Blockchain in digital marketing provides transparency, security, and accessibility of monetary and data flows. It can improve digital marketing for the consumer, benefiting businesses not to spend humongous amounts of money on digital advertising campaigns. With this […]

Top 10 Highest Paying Digital Marketing Jobs in India [A Complete Report]

12 min read Digital marketing is almost a necessity in today’s connected marketplace. It is also one of the most lucrative careers out there. According to a 2018 IMAI report, online advertising in India was set to grow 30% year-on-year. If you are aspiring for one of the best digital marketing jobs in India, the salary package is not the […]

Future of Digital Marketing: How It Goes From Here

6 min read No matter which domain your brand belongs to, it’s because of effective digital marketing that has made it seen and heard more online. As the market is getting updated with newer technology in each passing moment, the future of digital marketiang seems complete with more ferocious strategy making and execution. Today, in 2020, we are […]

Top 7 Digital Marketing Examples to Inspire Your Next Campaign

9 min read Introduction Whether you are a newbie or an experienced businessman, digital marketing is the new age weapon to grab your target customers and boost your business. Once you have wrapped your head around the basics of digital marketing and figured out the channels that will work for you and your target audience – it is […]

Top 10 Digital Marketing Misconceptions You Need to Stop Believing

6 min read In an era when the Internet has taken over almost every aspect of our lives, the marketing industry has evolved a great deal as well. Various online tools, such as social media, e-mails, search engines, and other websites, have ushered in the age of digital marketing.  Digital marketing includes all kinds of marketing efforts that […]

Digital Marketing vs Traditional Marketing: Which One Should You Choose?

7 min read Introduction A solid marketing strategy is important for any business to promote their products and services to their target audience. Large companies spend millions of dollars to convert their audience into paying customers. But, this is not possible for a small or medium-sized company. The two most common marketing choices companies have are – digital […]

Digital Marketing Tutorial: A Step-by-Step Guide To Become an Expert

58 min read Introduction – What is Digital Marketing Looking for the right digital marketing tutorial? Regardless of your experience in digital marketing – beginner or expert – this digital marketing tutorial will bring new ideas and concepts to you. Let’s begin the digital marketing tutorial. Learn digital marketing courses online from the World’s top Universities. Earn Masters, […]

7 Ways Digital Marketing Certification Will Benefit Your Career

8 min read In the last decade, the world has changed a lot right before our eyes, and so have our way of doing things. One of the most notable changes is the advent and emergence of Digital Marketing. Thanks to the rapid proliferation of technological innovations and the adoption of digital platforms across all corners of the […]

9 Types of Digital Marketing Channels: Which One Should You Choose?

6 min read Online marketing channels have revolutionized how products and services are promoted and advertised to customers. There are about 4.33 billion active internet users in the world, which presents an attractive opportunity for brands to move their marketing campaigns online.  However, it is getting harder for brands to get the attention of consumers. So, they need […]

Top 5 Digital Marketing Certifications To Kickstart Your Career

7 min read Are you looking for the best digital marketing certifications? Then this is the place for you. In this article, we’re discussing the best digital marketing certifications for advancing your career. From free to paid courses, we have plenty of options for you in this article. What are the benefits of getting digital marketing certifications? It’s […]

How to Get Internship in Digital Marketing? 4 Steps to Follow

5 min read Digital Marketing is all about connecting with your audience in the right place at the right time. In today’s technology-driven world, brands have endless marketing opportunities. Online marketing or digital marketing is, therefore, gaining popularity as an attractive career proposition.  According to reports, India’s internet users will touch 829 million by the year 2021. Moreover, […]

How To Boost Your Career With Digital Marketing Certification?

6 min read There is no dearth of online articles about how digital marketing has completely revolutionized the online job market. And of course, if you take a closer look at the way jobs are structured these days, you will quickly find out that there is significant truth in this statement. Increasingly, companies are now asking for people […]

How To Start a Career in Digital Marketing?

7 min read With the world going digital, it is no longer a surprise that Digital Marketing is booming now. Today, millions of people around the globe have access to good internet connection; they are increasingly resorting to digital devices like smartphones, smart devices, and IoT, for their daily needs. Social media and online platforms are further driving […]

7 Top Digital Marketing Trends You Can No Longer Ignore

6 min read Thanks to the digital revolution, the global market scenario is changing every day and becoming more complex. Moreover, a large of companies are choosing to run their business on the digital platform and giving tough competition to traditional enterprises. Digital marketing brings the customer and the company closer. The digitalized marketing strategy is more efficient […]

Starting A Career In Digital Marketing: All You Need To Know

6 min read The arrival of the Internet was the next big leap in the evolution of technology, which consequently brought a cascade of technological advancements and rapidly changed the professional ecosystem. For many, this was the dawn of new opportunities. The age of the internet nourished many global giants like Google, Facebook, Amazon, Apple, and Samsung. The […]

4 Significant Advantages of Digital Marketing You Must Know

5 min read Unless you have been living under a rock for the past two decades, you probably know how big and powerful the internet has become. It stopped being a luxury a long time ago, and now, over 3 billion people have access to the internet. Such large influx of people has also resulted in the internet […]

Digital Marketing Scope in India – The Perfect Career Move

7 min read Digital Marketing – does it seem like an overhyped marketing terminology to you? Well, if you feel so, that must be just you then, for Digital Marketing is the real deal at present. And why not? It has completely revolutionized the way business is conducted in the modern world. In recent years, businesspersons around the […]

The Role of Digital Marketing in Political Campaigns

5 min read When Donald J Trump won the US Presidential election in 2016, one of his first statements was, ‘social media helped me win!’ Even Google said Trump “won the election in the search.” Although Trump was always ‘a darling’ of social media due to his controversial lifestyle, quotes and his popular TV show ‘The Apprentice’,  nobody […]

Roadmap for Learning Digital Marketing

4 min read Digital marketing has steered competition among many online entrepreneurs. Learn how to incorporate internet and succeed in digital marketing.

50 Tips From Digital Marketing Experts in India

18 min read “There is no such thing as digital marketing, we are all marketers in a digital world”. Marketing is the central element to the success of any business. Hear it from the top industry players!

Decoding Common Digital Marketing Jargons

5 min read Digital marketing jargons can be confusing, but they’re not exactly rocket science. Let’s help you understand digital marketing jargons a little better with this informative guide!

The Evolution of Digital Marketing

4 min read Digital Marketing is evolving at a rapid pace thanks to the ever-increasing competition and staying ahead means taking it head-on. Let’s break up this evolution into spans of time to understand it.

How to Structure a Digital Marketing Team – 6 Key Roles

6 min read Digital marketing isn’t just one job; it’s an umbrella term for a wide gamut of responsibilities. You can start hiring people for these roles and develop your own, unique digital marketing team in the due process.

Start Freelancing your Digital Marketing Skills

9 min read Freelancing allows you to learn new things and gain new experience without committing yourself to a full-time job. The growing demand for freelancers is a blessing for people with specific skills.

Top 6 Digital Marketing Jobs in India

6 min read Which of these Digital Marketing jobs is perfect for you – Performance Marketer, Social Media Manager, Content Marketer, Marketing Analyst and more?

Start Digital Marketing on a Zero Budget

7 min read Email marketing, SEO, social sharing and more. Hear from the founder of on some extremely effective ways to conduct digital marketing on a zero budget.

How much do you know about Digital Marketing?

4 min read Who is this Digital Marketing Quiz for? Are you an Entrepreneur with a fancy for Digital? Or a Brand Manager wanting to focus on Online Marketing? Maybe a domain expert looking to diversify her skill sets?

How to Create a Digital Marketing Strategy From Scratch?

3 min read Back in my agency days, we used to see a flurry of these emails flying across teams about marketing budgets. These contained “projections”, that discussed how we planned to spend our client’s marketing budget across channels. This really baffled me, because even though we had clients from the same vertical, it felt like a near impossible task to come up with Lead/Transaction acquisition costs, since there were so many variables involved!