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Top Reasons Why Should You Study Digital Marketing

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25th Sep, 2022
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Top Reasons Why Should You Study Digital Marketing

The use of digital channels to advertise a product or service is known as digital marketing. This method aims to interact with clients online, where they spend most of their time looking for information or pleasure.

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Because there are so many internet outlets, digital marketing is a broad canvas. Posting on social media, email marketing, and blogging are a few popular digital marketing techniques. The promotional content across multiple channels makes a unified internet marketing plan. Whether you’re concentrating on event marketing or building an email list, digital marketing is a critical component.

Digital marketing is essential to the success and visibility of a company’s brand image. Today, every company has a website, and most businesses also have a social media handle. If not, they have a presence on social media or a digital ad strategy. Consumers nowadays expect and rely on digital data and marketing to learn about firms. Because digital marketing provides so many options and concepts, you may be imaginative and experiment with various marketing tactics on a budget.

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Why should digital marketing be on your mind?

1. It is a blend of technology and creativity

Many of you must have this question – why digital marketing is important

Digital marketing needs a unique blend of creativity and technical competence. You’ll be responsible for creating catchy headlines for ad campaigns and monitoring campaign data.

Because this profession is so extensive, it is divided into divisions, each of which necessitates a distinct skill set. For example, a content marketer should be able to produce fantastic blog pieces. On the other hand, a social media marketer should understand how to manage a promotion campaign.

2. High industry demand for digital marketing professionals

Digital Marketing professionals are in high demand for two reasons: first, digital marketing is still developing, and there are very few Digital Marketing professionals, and second, it is required in all industry verticals. This implies that businesses worldwide are ready to recruit Digital Marketing specialists. As a result, understanding Digital Marketing will make you a more desirable candidate.

3. Numerous employment opportunities

Presently, digital marketing is at the center of every organization. As a result, numerous possibilities exist and will be developed in the future. Furthermore, it has been noticed that the digital economy is increasing faster than the physical economy. The key reason is that even businesses understand the benefits of digital platforms, such as increased audience coverage, lower costs, and higher profits. Hence, companies readily hire qualified digital marketers who can create value for their business.

4. It offers a transparent career path 

One of the most tempting parts of Digital Marketing is that anyone with the right qualifications and expertise may enter the industry.

To be a successful Digital Marketer, you don’t need a three or four-year degree in any specific subject. After completing your Bachelor’s degree, you may obtain professional certification or a diploma in Digital Marketing, regardless of what you previously studied.

You can begin your journey as a freelance or full-time digital marketer. All you need is a laptop, a robust internet connection, and solid communication skills to put yourself out there. Everything else will fall into place.

5. Digital marketing skills help you become an able entrepreneur

There is undoubtedly some overlap in the abilities that a digital marketer and an entrepreneur share. Digital marketers must be proactive self-starters with outstanding communication and brand marketing skills. They must also be quick to adapt to market developments. All of these characteristics can make digital marketers skilled entrepreneurs. You can acquire the necessary behavioral skills by pursuing a digital marketing course.

Furthermore, digital marketers must have solid working connections with their clients to design tactics and employ innovative approaches to persuade consumers to buy their items.

6. Gain industry-relevant skills affordably 

An advanced digital marketing course is the most cost-effective option for learning digital marketing abilities. Because numerous colleges provide Digital Marketing Certifications online at affordable costs, you may select the one that best suits your career goals. You may study without spending a fortune! 

Learning digital marketing online allows you to learn at your own pace and convenience. You may learn from the comfort of your own home, rather than needing to spend time traveling to schools or institutions to study. As a result, it is a time-saving option for both students and specialists.

7. A diverse career path 

Digital marketing does not confine you to a single job profile. Top businesses such as Google, Twitter, and Facebook provide diverse professional opportunities. Furthermore, companies regularly post numerous digital marketing vacancies on top job search platforms like LinkedIn, Indeed, etc.

Hence, digital marketing professionals can choose from many lucrative job roles. Also, since this is an emerging domain, digital marketing professionals can constantly upskill and take on diverse job responsibilities centered around digital marketing. 

8. Flexible work option

Electronic advertising timing is always changeable. The entire project is dependent on a reliable Internet connection. There is no issue with the working environment. Digital marketers can choose to work from a physical office or even from the comfort of their homes. Hence, candidates enjoy a flexible working option for moving forward in their career path. 

9. It promises significantly higher pay 

A credible digital marketing training course can help you land high-paying jobs in marketing/advertising firms or any other business with an online presence. Recruiters prefer digital marketing candidates who’ve completed a professional course because they possess theoretical and practical knowledge. Thus, a digital marketing certification can be another feather in your cap!

By now, we hope you’ve understood why digital marketing is an important career path. While many aspirants want to dive deeper into this field, they are confused about where to learn digital marketing. 

upGrad is here to help you learn digital marketing concepts, upskill and become a qualified digital marketing candidate. With upGrad’s Advanced Certificate in Digital Marketing and Communication, you can master the nitty-gritty of digital marketing and ace interviews. Here are some highlights of our program –

Key Highlights:

  1. MICA certification
  2. 15 or more case studies and projects
  3. Mica’s executive alumni status
  4. 90+ Tool Videos in a Video Library
  5. Coaching from Industry Mentors every two weeks 
  6. Feedback on resumes
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Digital marketing should be a key component of practically every company’s marketing plan. Never before has it been possible for businesses to directly communicate with their customers and improve their services through customer feedback – digital marketing makes this possible. Nothing can deliver the kind of personalization that data does. 

The bottom line is – digital marketing is a promising career option for individuals passionate about experimenting with technology and implementing their creative genius to drive brand growth. Enrolling in a digital marketing course can open a sea of opportunities for you. The most exciting part is that you can switch to digital marketing from any other field of work! 


Karan Raturi

Blog Author
Karan Raturi is the General Manager of upGrad North America. He has also led various finance, strategy, and operations teams at Wayfair, Kurt Salmon, and IBM.
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Frequently Asked Questions (FAQs)

1What are the four different forms of digital marketing?

The four types of Digital Marketing that most businesses consider are as follows: 1. Search Engine Marketing (SEO), 2. Search Engine Optimization (SEM), 3. Marketing on Social Media (SMM), 4. Content Marketing.

2What abilities do I require for digital marketing?

Some essential skills every Digital Marketer should have are - 1. Search Engine Optimization (SEO), 2. Search Engine Marketing (SEM), 3. Content Marketing, 4. Data and Analytics 5. Skilled in designing, thinking, and Planning, 6. Being technologically savvy, 7. Being persuasive.

3What are the four goals of digital marketing?

The four primary goals of Digital Marketing are - Boost direct sales, Maintain a steady supply of fresh leads, Reduce the expense of gaining new clients and Maintain the customer's interest in your brand.

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