A subset of industrial design, Product Design focuses on identifying market opportunities and business challenges to develop innovative solutions for the same. The idea is to understand the market trends, customer pain points, and problem areas to design effective solutions or products. Today, Product Design includes graphic design, animation, and UI/UX Design.
Product Designers are deeply involved in the whole product design life cycle – right from the product conception to the design delivery.
If you wish to find out more about Product Designers, their responsibilities, and salaries, stick with us to the end!
What are the responsibilities of a Product Designer?
Product designers are in charge of designing and creating most consumer products that people use in their regular daily lives. Each industry that manufactures consumer products needs good product designers. Product designers employed to work in electronics, furniture design, general manufacturing, automotive manufacturing, and various other fields. There are also several specialised fields that incorporate medical technology and telecommunications device manufacturing.
Many product designers work towards meeting the consumer needs with brand new products, while others are responsible for improving the already existing designs. Designs might need to be enhanced for various reasons – for instance, improvement for the product’s functionality or the product’s appearance.
Product designers need to adopt a multidisciplinary and collaborative role alongside engineers, prototype fabricators, executive sales staff members, marketing and advertising staff, etc.
Product designers are an integral part of the process of designing this requires them to be well versed with a variety of technologies, including computer-assisted design (CAD), drawings and blueprints, and 3D modelling for designing products, they must also be aware of manufacturing methods, available materials, and budgetary and time considerations.
Product designers can be employed as a full-time employee in an office environment and can also work as freelance workers with a contract with companies or full-time employees.
Some additional responsibilities that product designers have include discussing designs and commercial needs with customers and co-workers. They work as a part of the designing team, keeping themselves up to date and learning about new manufacturing technologies and materials. They need to research various products and how they can be improved, look after the production of models or drawings, and work alongside engineers to produce prototypes.
A Product Designer Handles the Following Tasks
- Creating design concepts, sketches, drawings, and illustrations, and determining presentation strategies that will be the best.
- Staying up-to-date and regularly researching current market trends.
- Coordinating with artists or/and layout designers to provide assurance of accurate design communication and efficiency.
- Modifying or revising the designs to meet customers’ needs, expectations or/and production limitations.
What is the Average Product Designer Salary in India?
The Average Product Designer Salary in India is INR 6.13 lakh per annum, including bonuses, shared profits, and commissions. Product Designer with 0-1 years of experience can earn around an average total compensation (including tips, bonus, and overtime pay) of ₹498,809 per annum. Product Designer with an early career with an experience of 1-4 years can earn around an average total with compensation of ₹582,877.
A Product Designer with a somewhat established career with 5-9 years of experience can earn an average total compensation of ₹1,243,357. A highly experienced Product Designer with a well-established career with about 10-19 years of experience can earn an average total compensation of ₹1,024,085.
Career Paths you Can Take as a Product Designer
Now that we have discussed the average Product Designer salary in India. Next, we’ll discuss some additional roles or career paths for Product Designers that offer higher pay and benefits. These roles are:
1. Design Manager
Design managers are required in various fields, they can work for a web design company or an interior decorator, they can also work directly alongside real estate developers, builders and sales teams for making designs and implementing packages for new business developments/ideas and also for older business renovations or improving them.
Regardless of the field, the design manager’s primary responsibility is to work with buyers or clients during the selection process. They take care of organising, maintaining and making changes to designs according to the requirements. They also meet vendors to ensure the maximisation of revenue opportunities and lead other design teams to ensure that the assigned project is running smoothly.
A Design Manager with less than a year of experience can earn somewhere around an average total compensation (includes tips, bonus, and overtime pay) of ₹500,000. A Design Manager with 1-4 years of experience can earn an average total compensation of ₹719,003. A Design Manager with 5-9 years of experience can earn an average total salary of ₹1,092,870. A highly experienced Design Manager with 10-19 years of experience can earn an average total compensation of ₹1,372,065.
2. Product Design Manager
Responsibilities of a product design manager include hiring and supervising staff, implementing appropriate staff training, and assessing the accuracy of work produced by their workgroup. Product design managers are responsible for coordinating with other teams on projects, directing the general operations, testing products, and assuring products’ quality.
Product design managers work alongside and oversee a group of designers, and they may also coordinate with managers from other departments for running things smoothly. They may communicate with contractors directly and suppliers of equipment and materials for the development of the product. Various kinds of industries employ product design managers, especially in the manufacturing and architectural engineering industries.
A Product Design Manager who is a beginner with 1-4 years of experience can easily earn an average total compensation (includes tips, bonus, and overtime pay) of ₹1,035,000, whereas a Product Design Manager with 5-9 years of experience earns an average total compensation of ₹715,000. An experienced Product Design Manager with an established career and 10-19 years of experience can earn an average total salary of ₹1,454,933.
3. Interior Designer
The majority of the time, interior designers work for home or/and office builders, but they also have their businesses. It requires interior designers to create a functional, aesthetic, and safe space. The goal of their work is to enhance the quality of living or/and working environment. Their responsibility includes ensuring that living or working spaces have colours, light colours and decoration.
To work as an interior designer, one must be able to use relevant software for designing. They must also have good graphic skills. An interior designer needs to keep themselves up to date about current industry standards related to materials and other elements, new technology, and materials available in the marketplace.
An Interior Designer who has just ventured into this career with less than one year of experience can easily earn an average total compensation (include tips, bonus, and overtime pay) of ₹220,687. An Interior Designer with a career experience of 1-4 years can easily earn an average total compensation of ₹292,754.
An Interior Designer with a career experience of 5-9 years can earn an average total salary of ₹432,462. A well experienced Interior Designer with 10-19 years of experience can earn an average total compensation of ₹690,131. In their late career, with an experience of 20 years and more, they can earn an average total salary of ₹1,213,564.
Factors Affecting Product Designer Salary in India
Various factors can affect product Salary in India. These include the experience the professional has, the employer, the location of work and finally, the skills the professional has.
The amount of professional experience you have as a product designer will affect your salary the most. New and inexperienced professionals in this sector earn around 10% less than the average, whereas highly experienced business development executives earn around 90% more than the average, which is a stark difference.
The place you work at can impact how much you earn. Product Designers in Hyderabad earn an average of 103.4% more than the national average. Product designers also find higher than average salaries in Bangalore, Karnataka (30.4% more). The lowest salaries for interior designers can be found in New Delhi, Delhi (12.6% less), Mumbai, Maharashtra (10.3% less) and Pune, Maharashtra (2.2% less).
The company one works for can also affect their salary. Some companies offer a higher than average compensation, while others provide better work environments. The company Freshdesk offers salaries higher than the average, where the average pay is ₹1,575,000. ZOHO Corporation pays the lower than the average salary at around ₹800,000.
Different skills can affect your salary. Some of the most prominent skills that can affect your salary for the better are:
- Web Design
- Interaction Design
- User Experience (UX) Design
- User Interface Design
- Engineering design
How to Earn the Top Product Designer Salary in India?
Skills and Experience can enhance your chances of getting a high-paying job, and the best way to learn the necessary skills that will play an essential role in your career is to take an online course that will not only teach you the required skills but will also provide you with a great learning experience.
upGrad has the perfect course on Product Management.
The course will teach you essential skills like market research, user design, analytics, engagement & growth, product development, and planning. You also have to work on more than 15 case studies and assignments and 15 live Q&A sessions within six months. The minimum eligibility for this course is an undergraduate degree.
This course is perfect for project managers, project leads, technical managers, software developers, marketing professionals, sales professionals, UI-UX design, analysts, consultants, entrepreneurs and BD Managers, as this course will help you in advancing your career as a Product Analyst, Associate Product Manager, Product Marketing Manager, Product Designer, Product Owners and Heads.
Study Product Management Courses online from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career.
Product Design is a unique career pathway, budding with employment opportunities. It is the perfect career option for those with a knack for creative design. Since the field is all about showcasing your creative powers, you will get ample chances to express yourself in your designs.
The demand for Product Managers has risen by leaps and bounds in recent years. Paying attention to the needs of the customers as well as the company is necessary. Like most other careers, Product Managers need to acquire certain skills to increase their value. To acquire these skills, they require proper training. upGrad offers Product Management Certification Program to help you build a career in Product Management.
Start your learning journey today to emerge as a job-ready Product Designer!
What skills do you need to become a product designer?
Product designers are professionals who oversee the entire process of designing a product from scratch to finish or the process of product improvement. Their job role requires them to cultivate specific skills to brainstorm design solutions to address customer pain points, acquire inputs from stakeholders, and liaise among researchers, engineers, product designers, and other teams involved in product development. To become a product designer, you need UI/UX skills such as prototyping, wireframing, researching, and testing features of the product. Creativity and expertise in visual design tools are essential to ensure the aesthetics of the product. And having some project management experience as per your work experience will be a bonus.
What technical skills are needed to become a product designer?
The key responsibilities of a product designer include the ability to think outside the box and from the perspective of end-users, collaborating with different teams and professionals involved in product development, and of course, design capabilities. While their chief task is to design, there are various technical skills related to UX, UI, and visual design that are useful to product designers. Some of the most useful applications for product design are AutoCAD, SelfCAD, Fusion 360, TurboCAD, and Inventor, among others. Figma, Photoshop, and Sketch are also popularly used to design products.
What do you need to study to become a product designer?
To become a product designer, you can choose any stream of education at the undergraduate level or go for a Bachelor of Design course. This course duration is usually four years. You can then decide to go for further specialization in product designing by opting for an M.Des course, i.e., a Master's degree in Designing. In India, you can find top institutes like the National Institute of Design (NID) and the National Institute of Fashion Technology (NIFT) offering design courses at the post-graduation level of 2-2.5 years.