6 Trending Professional Courses after Graduation – Job Oriented

Updated on 18 May, 2024

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Trending Professional Courses after Graduation

Which job is best after graduation?

India hosts over 700 universities and more than 35,000 affiliated colleges enrolling more than 20 million students every year. And as each new batch passes the higher secondary exam with stellar results, they struggle with finding the right jobs.

Times have changed drastically – this is no longer the era where a graduate degree is considered special. To rise above your peers and crack the opportunity of their dreams, most students opt for various post-graduation courses, or M.Phil, or Ph.D. Many even go for short-term diploma or online certifications courses.

Learners receive an average Salary hike of 58% with the highest being up to 400%.

Online certifications and short-term diploma courses have completely revolutionized the field of learning. These after graduation courses offer flexibility by allowing people to develop new skills or improve existing ones without disrupting their work or personal lives. This accessible and convenient approach has made education available to more people. Recent statistics back the growing popularity of professional certifications projecting the number of individuals pursuing these to grow to 9.8 million users by 2027.

Choosing to pursue further education or specialized certifications has become a smart move. It helps individuals navigate today’s tough job market by not just adding qualifications but by gaining deep knowledge, refining skills, and showing a commitment to ongoing learning and career advancement.

These best courses after graduation allow you to pivot your degree if you took up an under-graduate course out of peer pressure, or lack of clarity. They allow a chance to start over, or to deep-dive further into your preferred field. It also helps gain preference with recruiters and gives you access to better opportunities and salaries.

Most professional courses also incorporate a host of industry-related assignments and introduce students to real-world scenarios, they teach how to handle such situations using professional tactics.

A professional course or certification provides opportunities to dive deeper into a field of interest. Such courses perfectly blend skills, technical knowledge, and industry expertise. Therefore, they prepare students for pursuing a preferred career after graduation course.

Now that you are aware of the benefits of professional courses let’s take a look at (arguably) some of the most trending professional courses after graduation!

Course Course Duration Institutes Offering Course Eligibility Criteria
PMP Certification Product Management Certification Program (UpGrad) – 160+ hours of learning and training. Project Management Institute (PMI) Bachelor’s degree and a few years of experience in project management.
  Project Management Professional Training Course (ExcelR) – 35 hours of training. ISEL Global (Institute for Skill Enhancement &Learning)  
    L&T Institute of Project Management (L&T IPM)  
    S. P. Jain Institute of Management and Research (SPJIMR)  
PGDM or M.Sc. in Business Analytics 1-3 months IIM Calcutta, ISI Kolkata, and IIT Kharagpur STEM background is preferred, and if pursuing from University, a graduate degree is required.
    Praxis Business School  
    Manipal ProLearn  
    INSOFE  
Master’s in Data Science 1 year course    
  2-years full-time course with 18 months of industry training and 6 months internship IIM Calcutta + ISI Kolkata + IIT Kharagpur Bachelor’s degree
  1-year full-time course with 9-months training and 3-months internship. Praxis  
  6-months part-time course IIM Bangalore  
Machine Learning 12-month diploma course IIT Delhi Candidates who completed bachelor’s in Artificial Intelligence or any equivalent discipline from a recognized institution.
Chartered Financial Analyst 1 year diploma course after graduation   Hold a bachelor’s degree,
Be in the final year of your bachelor’s degree program ( any degree program),
Have four years of qualified, professional work experience,
Have a combination of work and college experience that totals at least four years
Certification in Digital Marketing 4-months long certification course or a 2-years long full-fledged degree   Bachelor’s Degree
  6-months course Certified Digital Marketing Master (CDMM) by Digital Vaidya  
  6-months part-time course Executive Program in Digital and Social Media Marketing by IIM Calcutta  
  4-months long course Executive Development Program in Digital Marketing by XLRI Jamshedpur  
  2-year long classroom course Master’s in Digital Marketing by Delhi School of Internet Marketing  

Best Professional Courses After Graduation:

  • PMP Certification
  • PGDM or M.Sc. in Business Analytics
  • Master’s in Data Science
  • Machine Learning
  • Chartered Financial Analyst
  • Certification in Digital Marketing
     

1. PMP Certification

PMP stands for Project Management Professional and PMP certification is one of the most distinguished professional certificates across the world for Project Management. While PMP certification is not the sole determinant of experience or capabilities for Project Management professionals, it certainly denotes a mark of competence and knowledge of the field. The certification course introduces students with various project management tools and techniques while also offering hands-on project training. During the course, you not only learn how to manage project timelines, how to best use the project resources, and how to deliver projects within a set budget.

Having a PMP certification could help you land well-paying job roles in Manufacturing, Finance, IT, Healthcare, and any other industry requiring project management roles.

This after graduation course is perfect for those candidates willing to obtain a professional master’s degree in a limited duration. It features a rigorous curriculum and chiefly focuses on Management Studies. It assists working professionals in diving deeper into this enormous area of study. Its curriculum involves interactive learning and an array of workshops. It imparts you with specialized knowledge about business and management.

Average Project Management Professional Salary

Source

Average Project Management Professional Salary based on Location:

City Salary
Bangalore ₹7.0 Lakhs
Chennai ₹8.1 Lakhs
New Delhi ₹11.9 Lakhs
Hyderabad ₹6.0 Lakhs
Gurgaon ₹17.0 Lakhs

Source

Some of the best institutions offering this course in India:

  • Project Management Institute (PMI)

PMI is a globally recognized organization offering various certifications related to project management courses after graduation. The most well-known certification is the PMP certification, which is highly esteemed in project management. PMP certification demonstrates a professional’s knowledge, experience, and competence in managing projects. 

  • ISEL Global (Institute for Skill Enhancement &Learning)

ISEL Global focuses on providing professional certification programs in areas like project management, supply chain management, digital marketing, and more. They offer after-graduation courses like Agile & Scrum Master, Certified Supply Chain Professional (CSCP), and other specialized certifications designed to enhance specific skills in various industries.

  • L&T Institute of Project Management (L&T IPM)

L&T IPM is known for its programs in project management. They offer courses aimed at developing skills required for effective project planning, execution, and management. L&T IPM provides a comprehensive curriculum covering various aspects of project management methodologies, tools, and techniques. It’s affiliated with Larsen & Toubro Limited, a leading engineering and construction conglomerate.

  • S. P. Jain Institute of Management and Research (SPJIMR)

SPJIMR is a renowned business school offering various management programs. While it offers a range of management courses, it also provides executive education programs in project management, leadership, and strategic management. These job-oriented courses after graduation are designed for working professionals seeking to enhance their skills and knowledge in specific domains.

Course Duration:

Most of the courses are distance/online, so the duration is up to you. However, there are some institutes that offer structured, hourly-moduled courses:

  • Product Management Certification Program (UpGrad) – 160+ hours of learning and training.
  • Project Management Professional Training Course (ExcelR) – 35 hours of training.

Eligibility Criteria:

Usually, most of the PMP courses require a Bachelor’s degree and a few years of experience in project management.

Fees:

Depending on the institution you choose, your PMP course fee will range anywhere between Rs. 15,000 to Rs. 50,000.

Job Opportunities:

A PMP certification adds further credibility to your experience and knowledge, thereby making you fit for senior level roles in Project Management. You can bag promising job roles like Product Designers, Product Analyst, Product Manager, Associate Program Manager, and Product Owners and Heads.

2. PGDM or M.Sc. in Business Analytics

Business Analytics, in essence, is a process that combines data analytics and business intelligence on a large set of data, to gather insights that aid in making future business strategies and plans.

This is a branch of management and science that uses exploration as a tool to analyse present data and gather insights for planning and execution of future business goals and strategies. Business Analytics is aimed at optimizing processes, increasing revenue by saving on operational costs, improving customer relations, and predicting future trends – thereby enabling accurate strategic business plans.

Masters in Business Analytics offers training and knowledge to develop skills for making business plans and strategies of the future based on accurate analysis of the available data.

It imparts knowledge of management and business concepts. It trains individuals to explore job prospects at the senior levels of Management. Moreover, it provides swift career advancement opportunities for executive or managerial roles. Some of the well-known PGDM after graduation courses are listed below:

  • PGDM in Finance
  • PGDM in International Business
  • PGDM in Operations Management
  • PGDM in Business Analytics
  • PGDM in Marketing  
  • PGDM in Retail Management

Average Business Analytics Salary

Source

Average Business Analytics Salary based on Locations:

City Salary
Mumbai ₹11.9 Lakhs
New Delhi ₹5.8 Lakhs
Hyderabad ₹5.8 Lakhs
Pune ₹6.1 Lakhs
Gurgaon ₹5.8 Lakhs

Source

Some of the best institutions offering this course in India:

  • IIM Calcutta, ISI Kolkata, and IIT Kharagpur

These famous institutions offer some of the best after degree courses like PGDBA (Post Graduate Diploma in Business Analytics). The courses teach how to use data to make smart business decisions. Students study various ways, like using statistics and computer techniques to analyze data for business purposes. IIM Calcutta, ISI Kolkata, and IIT Kharagpur focus on a joint program, PGDBA, offering a holistic view of business analytics.

  • Praxis Business School

Praxis Business School specializes in data science coaching after graduation. Their Post Graduate Program in Data Science (PGPDS) is designed to cover a wide spectrum of topics within data analytics, machine learning, and big data technologies. The curriculum aims to impart both theoretical knowledge and practical skills essential for data-driven decision-making in the business world.

  • Manipal ProLearn

Manipal ProLearn collaborates with industry experts to offer a variety of certifications and professional courses after graduation in India. These programs encompass diverse fields such as business analytics, data science, digital marketing, and more. The focus is on delivering practical knowledge and hands-on experience in specific domains, aligning closely with industry requirements.

  • INSOFE

INSOFE is globally recognized for its applied engineering education and research. They offer the best courses after graduation, primarily revolving around big data analytics, data science, and artificial intelligence (AI). The courses are structured to provide students with the specialized skills and expertise necessary to excel in analytics and related fields, catering to the demands of the industry.

Course Duration: 1-3 months

Eligibility Criteria: STEM background is preferred, and if pursuing from University, a graduate degree is required.

Fees:

Depending on the college you opt for, the total fees can range somewhere between 1,20,000, to 8,00,000 per course.

Job Opportunities:

A business analyst’s primary role is to mend the gap between IT and management of any organization, by using analytics tools. The fact that organizations today have heaps of data with them makes Business Analytics an increasingly lucrative career path. There are many firms and consultancies that hire freshers for profiles like assistant business analysts, etc., that can give the right push to your career in analytics!

3. Master’s in Data Science

Masters in Data Science is one of the best courses after graduation. Data science has deservedly earned its nickname as the sexiest job of the 21st century because, in a world where 2.5 quintillion bytes of data are produced every day, a professional who can organize this data to provide business solutions is indeed the hero!

A McKinsey Global Institute study agrees. It states that by 2018, the world will face a shortage of about 190,000 professionals with deep analytical skills. With the Big Data wave showing no signs of slowing down, there’s a rush among global companies to hire Data Scientists to tame their business-critical Big Data.

Data Science is one of the trendiest fields in the present job market because data eclipsing oil has turned out to be the most valuable resource in the world. This career field helps you to understand human preferences through data. Consequently, it leads to the development of enhanced user-based technologies. Completing one of the after graduation courses, for example, a master’s in Data Science or Machine Learning, can help you to explore various roles in senior executive positions.

Many professionals and students are inclining toward this field because of the massive career scope and the great demand for expert and professional data scientists globally. You can become a Data Analyst, Data Scientist, Database Architect, Data Engineer, etc. after completing a relevant course.

Students can develop design ability and abstract thinking. These skills help them to recognize and understand the concepts of data science theories and practice through fundamental principles of statistics, mathematics, computer science, and other related domains.

Completing a relevant 1 year course after graduation helps the students to use various programming tools for problem-solving and derive solutions for the same depending on global needs and trends. They can use research-centric knowledge to analyse and understand data, design experiments, and blend the information to offer feasible conclusions.

Average Data Scientist Salary

Source

Average Data Scientist Salary based on Locations:

City Salary
Bangalore ₹15.5 Lakhs
New Delhi ₹13.6 Lakhs
Mumbai ₹13.2 Lakhs
Hyderabad ₹14.8 Lakhs
Pune ₹12.8 Lakhs
Chennai ₹13.3 Lakhs
Noida ₹13.7 Lakhs
Gurgaon ₹14.1 Lakhs
Gurgaon 14.1 Lakhs

Source

Some of the best institutions offering this course in India:

  • IIM Calcutta + ISI Kolkata + IIT Kharagpur: They offer a 2-years full-time course with 18 months of industry training and 6 months internship.Often deemed the best course after graduation, this program is designed to provide a deep understanding of analytics and practical experience through extended industry exposure. It’s structured to equip students with comprehensive knowledge and practical skills for analyzing data effectively and deriving meaningful insights for decision-making.
  • Praxis: Praxis, Gurgaon, offers a 1-year full-time course with 9-months training and 3-months internship.This is one of the best 1 year courses after graduation that focuses on equipping students with data analysis and machine learning skills for real-world applications. This course prepares students to analyze data effectively, develop predictive models, and extract valuable insights that can be directly applied to solve real-world problems across diverse industries.
  • IIM Bangalore: This is a 6 months course after graduation held at the Bangalore campus. It is a course meant for people with 4+ years of experience. Regarded as one of the best courses after graduation for high salary jobs, it caters to experienced professionals seeking to sharpen their skills in data science and machine learning. This course offers a focused and advanced curriculum to equip participants with the specialized knowledge required to tackle complex data-related challenges in their respective domains.

Eligibility Criteria: Since it’s a Master’s course, the necessary requirement is to have a Bachelor’s degree.

Fees:

Depending on the institute and comprehensive of the curriculum, as well as the training method (LMS or classroom), the course can cost anywhere from INR 50,000 to INR 600,000.

Job Opportunities:

As of May 2019,  the median salary for a Data Scientist role is Rs. 622,162 according to Payscale.com. According to a report, the total number of analytics and data science job positions available are 97,000. Graduates can find roles as data scientists, architects, administrators, analysts or even Business Intelligence Managers in any organization that deals with large volumes of data.

4. Machine Learning 

Machine learning is a method of data analysis that automates analytical model building. It is a branch of artificial intelligence based on the idea that systems can learn from data, identify patterns and make decisions with minimal human intervention.

Even though the term machine learning has been under the spotlight only recently, the concept of machine learning has existed since a long time, the earliest example of it being Alan Turing’s Enigma machine that he developed during World War II. Today, machine learning is almost everywhere around us, right from the ordinary things in our lives to the more complicated calculations involving Big Data. For instance, Google’s self-driving car and the personalized recommendations on sites such as Netflix, Amazon, and Spotify, are all outcomes of Machine Learning.

This 12-month diploma course covers fundamental Data Science and ML topics into eight modules, including Data Science Tool Kit, Statistics and Exploratory Data Analytics, Machine Learning – I, Machine Learning – II, Natural Language Processing, Deep Learning, Reinforcement Learning, and Deployment & Capstone Projects.

Also, learners get to complete case studies, live projects, and various Data Science assignments using tools like Python, Keras, TensorFlow, Scikit-Learn, MySQL, NLTK, and AWS. The course promises 360-degree career support by offering dedicated mentorship from industry experts, peer-to-peer networking, hackathons, etc.

You can pursue a 1 year course after graduation or any other suitable course in the Machine learning domain. Most of these courses train candidates in the following key aspects:

  • Compare various machine learning algorithms by developing recommender systems in Python. 
  • Create a final project through machine learning methods and assess your peers’ projects.  
  • Forecast course ratings by building regression and classification models and training a neural network.
  • Design recommendation systems by implementing your knowledge of PCA, KNN, and non-negative matrix collaborative filtering. 

The background knowledge in linear algebra, statistics, and Python programming is beneficial for pursuing a professional course in machine learning. These courses are extremely suitable for those individuals who are interested in leveraging data and possess computer skills. Many professional courses on machine learning offer a powerful theoretical background and practical exposure (through demos and labs). So, the candidates can easily understand complex topics.

A suitable 1 year diploma courses after graduation can provide foundational knowledge on various machine learning algorithms and methods like classification, regression, supervised, unsupervised learning, NLP, etc. The professionals can build mathematical models based on the patterns to implement the predictive Machine Learning applications, after completing one of these courses.

Average Machine Learning Engineer Salary

Source
Average Machine Learning Engineer Salary based on Locations:

City Salary
Bangalore ₹10.5 Lakhs
New Delhi ₹9.2 Lakhs
Mumbai ₹8.6 Lakh
Hyderabad ₹10.1 Lakh
Pune ₹8.4 Lakh
Chennai ₹8.8 Lakh
Noida ₹9.0 Lakhs
Gurgaon ₹10.6 Lakh

Source

You can also check out Advanced Certificate Programme in Machine Learning from IIT DelhiIIT Delhi is one of the most prestigious institutions in India. With more the 500+ In-house faculty members which are the best in the subject matters.

5. Chartered Financial Analyst

For those students who lean towards finance over STEM, Chartered Financial Analyst is a very credible course to pursue. While Chartered Accounting was the course of choice for commerce students earlier, CFA has arisen to become a top choice because of its global and comprehensive curriculum and opens up a variety of very lucrative job opportunities in investment banking, research analysis, portfolio management, or financial strategy.

The program focuses in-depth on portfolio management, financial modeling, and other investment-related areas.

This program is split into 3 levels:

Level I –

This level focuses on the introduction to equity, fixed income, alternatives, etc. Other than that, it also gives you an insight into detailed learning of tools like Financial reporting and analysis, Economics, Quants, etc.

It covers a broad spectrum of topics, including equity, fixed-income securities, alternative investments, and more. Students gain insights into the basics of these investment instruments.

Level II –

This level dives higher into the valuation of assets like equity, fixed income, derivatives, and financial statement analysis.

This level emphasizes the application of analytical techniques to value these assets accurately. Students learn more sophisticated methods of evaluating investments and understand how to interpret financial statements in greater detail compared to Level I.

Level III –

Level III of CFA focuses on perspective changes into Portfolio Management of the assets and Wealth Planning.

It provides a broader perspective on managing different types of assets within a portfolio, considering risk management, asset allocation strategies, and wealth planning for individual and institutional clients. It emphasizes the practical implementation of investment strategies and decision-making in real-world scenarios.

CFA (Chartered Financial Analyst) is one of the toughest exams in the world. It is a globally recognized credential and is one of the highly demanding professions among finance and investment graduates. In addition to knowing the relevant CFA after degree courses, you must also be familiar with various qualifying exams and job opportunities.

Being a global certification, this course helps students to practice financial services and management globally. It can help you embark on job roles like Investment Manager, Chartered Financial Analyst, Portfolio Manager, etc. The demand for CFA professionals is rising considering the aspects like stock market growth, financial literacy, and booming investors.

Generally, CFA courses are ideal for investors, entrepreneurs, financial managers, financial consultants, etc.  Candidates fascinated by the investment sector and financial services can consider pursuing one of the 1 year courses after graduation or other suitable CFA courses. There is no fixed time to pursue this course. Candidates have the flexibility and can take up one of the suitable degree courses or 1 year diploma courses after graduation.

Eligibility Criteria:

The candidate must hold an international passport, and one of the following:

  • Hold a bachelor’s degree,
  • Be in the final year of your bachelor’s degree program ( any degree program),
  • Have four years of qualified, professional work experience,
  • Have a combination of work and college experience that totals at least four years

Clearing all the three levels of the exam is the main requirement for earning the CFA® charter.

Fees:

For the Level I exam, the candidate will have to pay one-time program enrollment fees of USD 450 apart from the Registration fees. The Registration fees for all the levels are as follows:

Registration Type Fees Deadline (Approx.)
Early Registration Fee USD 650  8 Months before the exam date
Standard Registration Fee USD 950  4 Months before the exam date
Late Registration Fee USD 1380  3 Months before the exam date

Job Opportunities:

As a CFA, you can land high-paying jobs in investment firms both nationally and globally. The CFA charter’s industry recognition signifies expertise in investment management, opening doors to roles in portfolio management, investment analysis, risk management, and financial advising. CFAs are sought after by various financial institutions, granting access to potentially high-paying positions due to their specialized skills in handling investments.

Additionally, the global recognition of the CFA designation allows professionals to explore job markets worldwide, potentially securing lucrative compensation packages and opportunities for career advancement within the finance industry.

Average Chartered Financial Analyst Salary:

Job Role Average Salary (INR) Top Location
Chartered Financial Analyst ₹ 17,00,000 – 25,00,00 Mumbai, Delhi

Source

Also Read: Short Term Job Oriented Courses

6. Certification in Digital Marketing

With everything moving online, the days of using only billboards and flyers as marketing tools are long gone. Businesses are now looking to increase and maintain brand awareness using digital mediums. According to surveys, the Digital Marketing Industry contributes a lot to the employment sector. The year 2017 saw more than 1.5 lakh Digital Marketing related jobs, and the figure escalated to more than 2.8 lakhs in 2018. It is also expected that by 2021, most of the brands will have (or look to build) a solid online presence, thereby strengthening the claim that Digital Market is indeed a booming field.

A course Digital Marketing, whether a short-term certification program or a full-time degree, will acquaint you with everything essential around driving various channels of Digital Marketing, including:

  • Search Engine Optimization
  • Search Engine Marketing
  • Social Media Marketing
  • Email Marketing
  • Inbound Marketing
  • Content Marketing
  • Mobile Marketing
  • Affiliate Marketing, and more.

A digital marketing certification is presented to individuals after completing the stated requisites of an online digital marketing course. You can pursue one of the reliable 1 year courses after graduation in digital marketing. It helps you to verify our skills and education in the context of digital marketing strategies and techniques.

Certified digital marketers can use the obtained certification to differentiate themselves from other digital marketers. So, it boosts their chances of getting recruited.

Remember that a digital marketing certificate is different from a digital marketing degree. You can pursue one of the after degree courses like a Master’s in digital marketing by attending a regular university program.

Topmost Digital Marketing Certifications in 2022:

Here is the list of the best digital marketing certificates to become certified in digital marketing.

  • Google Digital Marketing Certification –Offered by Google, this certification is regarded as one of the top IT courses after graduation. It covers various aspects of digital marketing, including search engine optimization (SEO), search engine marketing (SEM), social media, mobile marketing, analytics, and more. It consists of multiple modules with assessments for each.
  • Harvard Digital Marketing Strategy Program –Provided by Harvard, this post graduation course offers an in-depth understanding of digital marketing strategies, consumer behavior, analytics, and emerging trends. It’s designed to equip participants with strategic thinking and planning skills.
  • Reliablesoft Digital Marketing Certification –Reliablesoft’s certification program is one of the best certification courses. It covers a wide range of digital marketing topics, including SEO, content marketing, social media, PPC advertising, and email marketing. It’s a comprehensive course suitable for beginners and intermediate marketers.
  • DMI Digital Marketing Pro Certificate –Offered by the Digital Marketing Institute (DMI), this post graduation course covers various areas of digital marketing, focusing on strategy, planning, execution, and optimization across different digital channels.
  • Duke Digital Media and Marketing Certificate –Duke University’s program provides insights into digital marketing strategies, social media marketing, content marketing, and analytics. It’s designed for professionals seeking to enhance their marketing skills.
  • Coursera Digital Marketing Specialization –Coursera offers a specialization covering various digital marketing topics. It includes courses on SEO, social media marketing, branding, marketing analytics, and more, offered by multiple universities and institutions.
  • Simplilearn Digital Marketing Specialist Certificate –Simplilearn’s certification program provides a comprehensive understanding of digital marketing techniques, including SEO, PPC, social media, email marketing, content marketing, and analytics.
  • LinkedIn Digital Marketing Certificate –LinkedIn offers courses covering different areas of digital marketing, providing insights into social media marketing, advertising, content strategy, and data analytics.
  • OMCP Digital Marketing Certification –The Online Marketing Certified Professional (OMCP) certification validates expertise in online marketing concepts, including SEO, content marketing, social media, and more.
  • Facebook Blueprint Certifications –Facebook Blueprint offers various IT courses after graduation. They focus on advertising, including Facebook and Instagram advertising, targeting, and analytics.
  • PCM Digital Marketing Certification –PCM’s digital marketing certification covers essential digital marketing concepts, including SEO, social media marketing, PPC advertising, and analytics.
  • YouTube Certification –YouTube offers certifications focusing on content creation, channel growth strategies, audience development, and monetization on the YouTube platform.
  • Google Ads Marketing Certification –This certification by Google can help you gain a detailed understanding of Google Ads, including search, display, video, shopping ads, and measurement.
  • Google Digital Marketing & eCommerce Certificate –If you are looking for reliable courses after graduation that cover various aspects of digital marketing and e-commerce, then Google’s certificate program is the best choice. It can help provide insights into strategies for online business growth.
  • Google Analytics Certification –Offered by Google, this certification is regarded as one of the top after-graduation courses to choose from. It aims to enable students to gain proficiency in using Google Analytics to analyze website traffic, track user behavior, and make data-driven decisions.

Notable courses, and the institutes offering them:

  • Certified Digital Marketing Master (CDMM) by Digital Vaidya: This is a 6-months long course which comes at a price of INR 49,900 + 18% GST and offers plenty of study material and resources.
  • Executive Program in Digital and Social Media Marketing by IIM Calcutta: This is a 6-months part-time course conducted by IIM Calcutta. If you’ve completed your Bachelor’s, you’re eligible to apply for the program.
  • Executive Development Program in Digital Marketing by XLRI Jamshedpur: This program is 4-months long and is conducted online by XLRI Jamshedpur. The structure of this course is such that anybody who’s interested in learning the nuances of Digital Marketing can benefit from it – whether an executive, or a mid-level employee, or even an entrepreneur.
  • Master’s in Digital Marketing by Delhi School of Internet Marketing: This institute is hailed as one of the leading Internet Marketing training providers for both professionals and students. This is a 2-year long classroom course that covers all nuts and bolts of digital marketing.

Course duration:

As mentioned earlier, the course duration depends on the type of program you opt for. With Digital Marketing, you have the flexibility to opt for either a 4-months long certification course or a 2-years long full-fledged degree.

Eligibility Criteria:

Most of the certification courses don’t have strict eligibility criteria, but some might require you to have a Bachelor’s degree.

Job Opportunity:

Digital Marketing is surely one such field that has gained immense popularity in the last decade or so and isn’t looking to stop anytime soon. According to Payscale, the starting salary of a Digital Marketing Manager is Rs. 5 LPA and above, depending on the skillset. Other than that, a certification in Digital Marketing opens avenues to job profiles like:

  • Market research analyst,
  • Content marketer/manager,
  • Digital marketing consultant,
  • SEO Manager,
  • PPC Search Manager,
  • Email marketer, and more.

Average Digital Marketing Manager Salary

Source

Average Digital Marketing Manager Salary based on Locations:

City Salary
New Delhi ₹10.6 Lakh
Bangalore ₹13 Lakh
Mumbai ₹12.8 Lakh
Gurgaon ₹12.1 Lakh
Noida ₹8.9 Lakh
Hyderabad ₹11.1 Lakh
Pune ₹14.1 Lakh
Chennai ₹8.8 Lakh
Kolkata ₹8 Lakh

Source

Conclusion

So, there – we have informed you about the top six trending professional courses that you can take up after your graduation. While choices are many, it is essential to first have a clear understanding of your innate interests, passion, and strengths before choosing the next step after graduation. Once you figure this out, everything else will become way easier.

Explore diverse professional courses after graduation in arts and commerce, enhancing your career prospects and specialized skills. Unlock opportunities in fields like management, finance, and creative industries with targeted advanced studies.

Selecting the right professional after degree course is crucial for shaping your career path. Before deciding, it’s crucial to know your interests, passions, and strengths. This self-awareness guides you toward courses aligned with what you love and excel in. Knowing yourself helps you choose wisely, ensuring your course matches your aspirations, leading to greater satisfaction and success.

Frequently Asked Questions (FAQs)

1. What is the difference between professional courses and regular courses?

Choosing the right career path is the most critical phase of a student’s life. This career decision should be taken after a proper analysis of all the options available and what you are interested in. Regular courses are simple graduation courses which are available for students of every field, including Humanities, Commerce, and Science. Some of them are BA, B.Com, and B.Sc courses which can be pursued generally by anyone. On the other hand, professional courses are the courses which allow students to specialise in a particular field. They are centred around a specific area and are very popular these days. These courses bring out the best in students by expanding their mental horizons and preparing them to work in a specific industry.

2. What is the future scope of Machine Learning?

The scope of Machine Learning is high in comparison to other career fields when it comes to job opportunities. The salary of a Machine Learning Engineer is much higher than the salaries offered by other job profiles. Their salary ranges from Rs 3.5 Lakhs to Rs. 21.8 Lakhs in India. It is a great option to make a lucrative career in Machine Learning by becoming a Machine Learning professional. Machine Learning Analyst, Machine Learning Engineer, Data Sciences Lead, and Machine Learning Scientist are various positions recruited by companies for these jobs.

3. What are the top skills Financial Analysts need to master?

Financial Analyst skills can include a combination of hard skills and soft skills. Generally, financial analysts need software and mathematical skills in addition to analytical, problem-solving, and communication skills. Accounting skills are a must which encompasses the general knowledge you might require to work effectively in the finance sector. Problem-solving skills are also helpful in solving financial equations effectively or finding solutions to a company’s debt problems. Leadership, management skills, financial literacy skills, critical thinking skills, organisation skills, and analytical skills are certain other skills financial analysts need to master.

4. What is the difference between professional courses and regular courses?

Choosing the right career path is the most critical phase of a student’s life. This career decision should be taken after a proper analysis of all the options available and what you are interested in. Regular courses are simple graduation courses which are available for students of every field, including Humanities, Commerce, and Science. Some of them are BA, B.Com, and B.Sc courses which can be pursued generally by anyone. On the other hand, professional courses are the courses which allow students to specialise in a particular field. They are centred around a specific area and are very popular these days. These courses bring out the best in students by expanding their mental horizons and preparing them to work in a specific industry.

5. What is the future scope of Machine Learning?

The scope of Machine Learning is high in comparison to other career fields when it comes to job opportunities. The salary of a Machine Learning Engineer is much higher than the salaries offered by other job profiles. Their salary ranges from Rs 3.5 Lakhs to Rs. 21.8 Lakhs in India. It is a great option to make a lucrative career in Machine Learning by becoming a Machine Learning professional. Machine Learning Analyst, Machine Learning Engineer, Data Sciences Lead, and Machine Learning Scientist are various positions recruited by companies for these jobs.

6. What are the top skills Financial Analysts need to master?

Financial Analyst skills can include a combination of hard skills and soft skills. Generally, financial analysts need software and mathematical skills in addition to analytical, problem-solving, and communication skills. Accounting skills are a must which encompasses the general knowledge you might require to work effectively in the finance sector. Problem-solving skills are also helpful in solving financial equations effectively or finding solutions to a company’s debt problems. Leadership, management skills, financial literacy skills, critical thinking skills, organisation skills, and analytical skills are certain other skills financial analysts need to master.

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India’s Education Sector needs a new Avatar, a Contemporary Approach

5.18K+

India’s Education Sector needs a new Avatar, a Contemporary Approach

This article was originally published in Economic Times. Everyone seems to be talking about disruption. Like “startup” and “funding”, “disruption” has become a part of our daily parlance and evinces a strong sentiment among entrepreneurial enthusiasts. We are seeing disruption across sectors and levels, all of which is helping us in reimagining the world around us. Education, meanwhile, is crying out for disruption but is going unheard. It is a sector that is brimming with opportunities and waiting to be tapped with an innovative approach. The Need of the Hour The question is, are our institutions and universities imparting knowledge for a world that does not exist anymore in its old avatar? And are all of us, especially our youth, becoming smarter learners? The answer for both these questions is a resounding “yes”. The Idea Called UpGrad: Why Education is Serious Business India has the largest college-age population in the world — close to a staggering 125 million — but it is startling to know that less than one in five of them is doing their post-secondary education. This means only 20% of college-age youngsters are doing their higher education as opposed to 90% in the US. Will India be able to achieve its gross domestic product (GDP) growth targets at this rate? No. Will we need to double our participation rates in higher education in the next five-ten years? Yes Can pure offline, brick-and-mortar college and university models fill this massive gap? Again, the answer is obvious. Look at the challenges. One, it takes four-eight years to set up one campus/university and at its peak it could cater to 5,000-10,000 students. Two, we need to have enough trainers and teachers to feed into these facilities, many of them in remote areas or away from cities. Three, the cumulative outlay at scale for private or public-private partnership (PPP) models to cater to the entire college-going population will be nothing short of $100 billion. Four, over half of this 125 million youngsters, I believe, will have compulsions to take up a job very early in life for socio-economic reasons and may not have the flexibility to go back to college after that. In this scenario, online education can be the big disruptor for India. Of course, there will be myriad challenges, but it offers exponential solutions: it can reach the remotest parts of India, aggregate the best faculty as everyone from the offline world can participate with much less demand on their time and lastly our youth can stay in their jobs while continuing to learn. Kushagra Saran’s Journey while Impacting Education Disruption in online education can be the answer to the gigantic challenge that India, called the youngest nation in the world, is facing. If we do not create equal opportunities and access to the best learning/upskilling/upgrading centres for our ambitious and aspiring youth, our demographic dividend can turn into a demographic debt. Skill India too has a goal to train over 400 million people by 2022 and this audacious outreach can be achieved only by radical disruptive thinking and bold execution. However, online will not succeed if it simply copies traditional teaching methodology. Online education should be more focused on professional education and post-graduation as those demographics look for flexibility and augmentation. For early years and K-12, brick-and-mortar schools will continue to play a big role in the holistic development of the child and online education will only be a supplement. Five-Year Plans For online education to be disruptive and for it to succeed, education will have to be thought through as a digitalfirst medium. Technology will have to be integrated to create a superior learning experience on the online platform. Online education has to move away from being a glorified content library; it has to involve peer-to-peer discussions, alumni chats, group studies and more. It has to shed its reputation of providing isolated, individual learning platforms and evolve into a social platform where you are not learning alone but studying together with a lot of individuals. Let’s come to terms with a few things. In the 21st century, what we learn will have less and less relevance after five years and hence there is a need for constant upgrade. Convergence of new forms of learning will be the fuel for and engine of economic growth. Universities need to develop programmes that are linked closely with employer demands. Otherwise, the results will be disastrous: while job seekers overspend on education programmes that are less likely to result in ideal employment opportunities, employers will be hiring poor fits. We need to change the mindsets of multiple stakeholders — academia, companies, students, young professionals and, most important, families — because how we learn and who we learn from have transformed. Our dependence on experts and figures of authority has diminished while our ability to learn from each other has spiralled dramatically. All I can say is, I wish I was back in college today. If you like to have one-to-one with industry experts, networking with hundreds of entrepreneurs, and bag a seed funding to start your idea, check Leadership & Management program
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by Ronnie Screwvala

11 Mar'16
Working Professional’s Need of Staying Relevant

5.54K+

Working Professional’s Need of Staying Relevant

Online education across segments and students population is emerging as a popular option for individuals. Across age groups, online education is getting adopted. A segment where we at UpGrad feel that online adoption will be rapid, is the working professional segment. And there are multiple reasons for the same – from their ability to pay, their willingness to move up in their career etc. In this piece I want to touch upon a key trend that we are targeting – changing requirements of the industry and the need to continuously upgrade for working professionals. To give an example, a few decades ago – a farmer’s son would be a farmer; a carpenter’s son would be a carpenter. Things changed over time, and a farmer’s son started becoming an engineer. And in today’s world, an engineer goes through 5+ career shifts in his/her career span. There’ll Be A Billion-Plus Job-Seekers By 2050, So Get Yourself Skilled NOW! Marketing is not the way it used to be 10 years back. Payment is not the way it used to be 5 years back. Data analysis has undergone drastic changes. And in this digital age, the rate of this change is going to further accelerate. Industry will evolve rapidly, and as working professionals, each one of us has to keep up with this changing requirement. Industry is not going to wait for the individual to get upskilled or upgraded, and a large part of the onus will lie with the individual. Further, the rate at which the needs of the industries are changing; our current university system is not able to cope up. Therefore, individuals have to look for alternate options to add relevant skills to their portfolio. This is where online education comes into the fore. Professionals today do not have the flexibility of leaving their jobs and going to a school to learn new skills. Online education platforms are great options for these professionals who are looking to continuously upgrade, while continuing to stay in their jobs. Unlike offline education, online medium provides the advantage of being able to update the program curriculum and content regularly, and keep it relevant to the industry needs. Online medium also allows real-life problems to come to working professionals learning, where an individual can actually live the real-life situations in the form of case studies. Top 10 Essential Tools For Startup Business in India In the digital age, each individual will have to continuously upskill himself/ herself to stay relevant, and that would provide a large opportunity for edtech startups to create scale platforms. EdTech startups will have to look for opportunities where there is a significant demand supply gap, and look at providing right education programs. The biggest challenge in this will be the ability of edtech startups to design the program content for digital medium, rather than replicate what is being covered in the offline programs. Taking advantage of the digital channel will be key here. So for all edtech startups, keep your ears on the ground, and look for areas and skills that will allow you to build scale learning platform.
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by Mayank Kumar

20 Apr'16
Google I/O 2016 – Day 1 | Recap

5.07K+

Google I/O 2016 – Day 1 | Recap

The most awaited Google I/O 2016 Conference was filled with announcements about improvements in current products and launch of some new products. In this article, we have summarized the biggest announcements from Day 1 of the conference. Google Allo Allo is Google’s new messaging app with resident chatbot. It has features like whisper/shout, expressive stickers, smart replies- which evolve with time and wide range of bot support especially the Google Assistant search bot. One of the most important features of Allo is that all its chats are encrypted but incognito mode offers end-to-end encryption and an option to send messages that self-destruct. Additionally, once you close a chat, the entire conversation is deleted forever. Google Duo Duo is Google’s mobile only companion app for Allo that helps in video calling. One of its special feature is ‘Knock Knock’ which lets users see the incoming video call feed before even answering the call. So, the receiving party can see who’s calling and where they are before they even pick up the call. Google Assistant Google takes search to the next level. Google Assistant supports “conversational understanding” to make search more natural and to better support voice searches. Google Home Home is built on the Chromecast standard, which lets it push media to other Cast-compatible speakers and screens, change temperature or lighting through Nest devices, and integrate with third party services. The entire experience is hands-free, powered entirely by voice. In fact, it doesn’t even have any buttons. Simple voice commands will control every aspect of the Home. Android N Android N comes with new features that include more control over notification size from different apps and a new picture-in-picture mode. Android N uses a new API called Vulkan that lets developers directly control a phone’s GPU for sharper 3D graphics. Android N will also download and install system updates automatically. The name of Android N has not yet been released. It is going to be selected through a crowdsourced contest. Google Daydream Google has a new VR platform built on top of Android N, and the new VR platform is called Google Daydream. It is an optimized virtual reality platform that aims to standardize the mobile-based VR experience. It also spans both software and hardware; Its biggest limitation is that it will be available only in new phones with special sensors and screen. Android Wear 2.0 Android Wear 2.0 can function independently of a smartphone. Apps no longer need a connected smartphone in order to function. Apps can function and even communicate without a phone, as long as the wearable device is connected to the internet via cellular or Wi-Fi. Users can also make data from any app show up on any watch face. Instant Apps One of the most interesting announcement was google Instant Apps. With Instant Apps, users can begin using an app instantly from right within the Google Play store without even having to download and install the app. As we can see, Google has made some big moves in the three hottest areas of tech – virtual reality, messaging, and smart assistants. However it would be interesting to see how these new products will compete with their competitors and how much of market share would they capture after their launch.
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by Dilip Guru

19 May'16
There’ll Be A Billion-Plus Job-Seekers By 2050, So Get Yourself Skilled NOW

898.94K+

There’ll Be A Billion-Plus Job-Seekers By 2050, So Get Yourself Skilled NOW

This isn’t just a catchy headline meant to shock you, though that would be a justified reaction. If you are 25 years old, have graduated from a reputed institute in a traditional higher education discipline and are looking for a job, you may not be handed one on a platter any time soon. You may be cushioned within the famous Indian demographic that is supposed to yield a “dividend”, but unlike what you’ve been reading everywhere, this does not guarantee you employment. Between 1980 to 2010, 90% of world labour force growth occurred in developing countries and about 500 million new workers emerged in India and China alone (workers went from 260 million to 470 million in India, between this period). India, along with other developing counterparts, is all set to fuel 60% of the global growth in labour in the upcoming years. Keep in mind that enrolment in Indian higher education is only 24% right now. With India attaining almost universal elementary education and increased retention in secondary schools, the projected demand for higher education and jobs thereafter, will only escalate. By 2050, India will be home to more than a billion job seekers. This means providing jobs for over 12 million new entrants annually. There is also the challenge of finding jobs for the backlog, which reached 60 million by 2014. So isn’t this good news? India finally placed on the world map with a solid advantage where labour supply is concerned. Well, it may not all be good news. The new-age job-seeker must strive to acquire specific skill sets to be considered employable. Currently, only 43% of Indian youth are considered fully employable. Indian millennials are being touted as the future of jobs and the saviours of the working world. But this won’t hold true if in-demand skills are not imparted to the youth entering the workforce. The world of work is changing and industries are transforming. It’s a fact that we are moving towards a massive labour pool, but we are possibly riding a low-skill, low-wage cycle to get there. The country is on a trajectory that involves a surplus of millions of low-skill workers, whereas most nations, including India, will be increasingly demanding a high-skill workforce. Impacting Education: My Journey and UpGrad Most industries are replacing low-skill jobs with high-skill ones. Skills relating to upcoming technologies like cloud computing, social media, artificial intelligence, robotics, nanotechnology, etc, are gaining immense relevance. Unfortunately, our education system is not preparing students well enough to enter the workforce as high-skill workers or equipping them with skills in the mentioned emerging domains. Gone are the days when just holding a graduate degree was enough to get employers to clamour to hire you. Education is not enough. The new-age job-seeker must strive to acquire specific skill sets to be considered employable. Currently, only 43% of Indian youth are considered fully employable. Gone are the days when just holding a graduate degree was enough to get employers to clamour to hire you. Education is not enough. The positive connotation associated with our demographic shift has been taken for granted and assigned the term “dividend.” But if we don’t strategically harness this change, we could very easily be faced with a demographic disaster. We don’t want to be stuck in a situation where we have too many job-seekers with inadequate skills, and therefore not enough jobs for them. India is moving workers out of farm jobs at a very fast rate, and this will only add to the burden of providing jobs in other sectors. We need a wake-up call and more concerted efforts towards large-scale skill development and training. We may have a situation of too few high-skill workers and not enough jobs for medium- or low-skill workers. This needs to be rectified by adjusting the education and skilling system to ready ourselves for the jobs of tomorrow. UpGrad develops various programs such as Digital Marketing Certification Program, and Product Management Certification Program in collaboration with IIIT Bangalore, specially designed for working professionals looking to up-skill themselves.  Check out the free courses.
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by Mayank Kumar

20 Jun'16
Only 25% Of Indian Graduates Are Employable, And The Solution Is Obvious

6.57K+

Only 25% Of Indian Graduates Are Employable, And The Solution Is Obvious

Co-authored by: Apoorva Shankar, Business Development Associate, UpGrad The world today has enhanced productivity requirements. Due to this, the demand for highly skilled labour is growing. China and India are set to drive this demand. Globally, the share of low-skill jobs is likely to decline from 74% of employment in 2010 to 62% by 2020. On the other hand, the shortage of highly skilled workers with a tertiary level of education is expected to reach 18 million by 2020, globally. But due to its demographic dividend, India will have a labour surplus of 47 million by 2020. However, this surplus may only be of low-skilled labour. And while the demand for highly skilled labour is increasing, the supply isn’t quite keeping up. The challenge, as well as opportunity, that India faces is how to train such a large reserve of labour and convert low skills to high skills. One solution that immediately comes to mind is providing higher education for all. But at present only 24% of those meant to be participating in higher education, are actually enrolled. Plus, traditional college or university pedagogy has been increasingly criticized for being outdated and irrelevant to the jobs market. If you attended school or college in India, you will have first-hand experience of the ills that plague the system. Some of the reasons for this are: Absence of a customized or personalized approach to education (necessary as different students have different needs and learning capabilities). Restricted resources due to not-for-profit nature of educational institutes and over-regulation. Lack of technology infrastructure. Poor teaching quality. Lack of skills-based learning. Low focus on research and development. Minimal partnerships with industry/foreign academia. Outdated curricula not reflecting requirements of a dynamic market environment. Skill-intensive industries are expected to contribute more than 90% of India’s GDP by 2030. The opportunity is staring at us in the face. Only about 25% of Indian graduates are considered employable by the organized sector. Further, 48% of Indian employers said they were having difficulty in filling jobs, in 2012. Despite employers expressing difficulty in finding employable candidates, in 2009-10 the unemployment rates in India were higher for those who were more educated (graduates had more difficulty finding jobs than secondary or primary level graduates). [b_color background=”#EDFF3D”] Also Read – Technology will surely kill some jobs, but not all of them [/b_color] So Indian education, in its current form, hasn’t proved to be enough training for the incoming workforce. The numbers also prove that just completing higher education in any field is not all it takes anymore. This pinch is being increasingly felt as the world of jobs is turning upside down; which is why we need skill training. Skill-intensive industries are expected to contribute more than 90% of India’s GDP by 2030. The opportunity is staring at us in the face. It’s not just about the potential but also the responsibility we are tasked with — restoring balance to the global supply of labour. The country needs to invest in skill development and training for a large chunk of its population. Exploiting sheer numbers is therefore one major reason to skill our workers. Secondly, the demand for advanced skill-sets in emerging areas is growing. Knowledge-intensive roles such as finance, business, etc, and those related to information technology and entrepreneurship are gaining momentum. The reality that these skills must be acquired will take root for more and more individuals, including drop-outs from the mainstream education system and those who have completed such education. Currently, the actual supply of these workers falls drastically short of matching growing demand. Hence, the gaps in domain knowledge are another reason to scale up the skilling. You are likely to be at a disadvantage, in terms of skill training and thereby employability, when compared to someone your age in China, USA, South Korea… In China about 47% of the workforce has received some kind of skill training, 52% in USA, 68% in UK, 75% in Germany, 80% in Japan and 96% in South Korea. Comparatively, only about 10% of the Indian workforce received such training in 2008. India is seventh in the category of countries facing maximum difficulty in filling jobs, i.e., 58% difficulty, where the global average is 38%. These figures reflect that just belonging to the young Indian demographic is not enough. You are likely to be at a disadvantage, in terms of skill training and thereby employability, when compared to someone your age in China, USA, South Korea etc. To address these imbalances, India needs unprecedented increase in both education and job creation. At this point, there is no guaranteed advantage for India in the contest for high-skill talent. It will be dependent on skilling. Considering the state of higher education and the skill upgrade required to be carried out in the future, the process will not just be about learning for professionals, but rather unlearning and re-learning.
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by Mayank Kumar

13 Jul'16
7 reasons to watch UpGrad Talks today

5.19K+

7 reasons to watch UpGrad Talks today

There is really no secret sauce for success. Provided you have had the opportunity to view the exclusive online tete-e-tete sessions brought to you by UpGrad Talks. With an amazing roster of world-class speakers, some from the top 1000 companies of India such as Mahindra & Mahindra, Tata Sky, Coca Cola, JP Morgan, JWT to start-up poster children such as RedBus, Snadeal, Ola & Zivame and many more, Upgrad Talks provides insights into their formulae for success. The talks also share deep learning from situations that didn’t work out and many valuable nuggets of honest, down-to-earth and practical advice from successful entrepreneurs, experts and industry leaders. While some lip service has been paid to new-age technologies and skill sets, and the evolution of industries because of these, a deeper understanding of what this signifies is missing. Upgrad Talks intends to fill this gap by bringing together thought-leaders from different walks of life and raising the level of discourse in this area, as they share their experiences. Here are the top reasons why you must visit talks.upgrad.com today and make it your daily source of insights and motivation: Get Inspired Inspiration can come from many different sources. You may get inspired when you see a problem that needs a solution, which you are able to ideate, or get inspired when you hear stories of adversity being overcome by sheer willpower. Rarely does the simple existence of wealth inspire us. It may motivate us to work harder, but inspiration stems from a deeper place that needs real stories. Upgrad Talks are stories from the folks who have lived these stories, first hand. Not only does hearing someone’s complete story of challenges, thought process and subsequent outcome inspire, it also gives birth to new ideas and provides impetus to grow in your own space.  Moreover, inspiration also stems from well-put statements such as, ‘attitude will sail you through,’ by Harit Nagpal, CEO of Tata Sky. A key benefit of listening to industry leaders is that it also inspires us to think. ‘What we think, we become,’ is a quote by Buddha that sums up this well. Go ahead, face challenges It does not matter if you are a startup or an established financial organization; challenges, big or small, exist in every level of most businesses. Challenges faced, strategized and overcome is the rite of passage for almost everyone. Not only do Upgrad Talks cover challenges faced by leading industry veterans, it also covers it from various stages of businesses along with discussion of the solutions that helped overcome them. Upgrad Talks speakers’ discuss challenges faced by businesses in different spaces, which makes these talks an interesting listen. Furthermore, is quite motivating to hear the candid conversations of business leaders. So what is the common thought on challenges in the Upgrad Talks? No challenge is too big. It also strengthens the belief that challenges help you grow and become stronger and develops a sense of confidence to take on the next big challenge. Learn from influencers People who can motivate are great influencers. To hear success stories at Upgrad Talks, which have been driven by deep-rooted passion as well as courage of conviction can be a great influence on most people. It is likely to help you push yourself to greater heights and also follow your dreams a bit more diligently. To quote Snapdeal’s Kunal Bahl, ‘ there is a fine line between stubbornness and persistence.’ Upgrad Talks is likely to help you define the lines as an excellent selection of influencers talk also about the key soft skills required to make it a significant mark on the industry that you belong to. Mentoring As you listen to entrepreneurs, business leaders and experts on models that have worked, one can also start drawing parallels to one’s one business or profession. Mentoring of this kind is both subtle and effective as it helps you choose some key takeaways from the shared experiences that are most relevant to you. Follow the series to get premium access to the best mentors in the country as they talk about education, the emerging digital age and its impact on businesses, talent shortages and advice to youngsters. A bit of crystal gazing In the series of Upgrad Talks, one is likely to come across a vast amount of business knowledge which has been converted into digestible insights that can also help you choose the next steps in your career. Speakers’ at Upgrad Talks share their business mantras and what the future is likely to be.  This is crystal gazing of the finest variety and yet another reason to tune into the talks. A healthy dash of optimism One of the unique selling points of the Upgrad Talks is that they also brings out the combined optimism in business from key industry leaders. Apart from that one can learn what is next in the industry, and explore potential future opportunities in the workspace. The upbeat and positive nature of these talks makes them a must-listen. Easily available online Just in case you were wondering how far you would need to travel to listen to such a wide range of speakers, you can breath easy. Upgrad Talks are delivered online and you can listen to them at your own convenience. All you need to do is to long onto talks.upgrad.com and you can access high quality, pre-recorded sessions online. Upgrad is making content richer, bigger and better as it kicks off with 15+ talks delivered by entrepreneurs, experts & business leaders.  You definitely do not want to miss out on the educational transformation that UpGrad is fuelling in partnership with some of the greatest minds. Remember, one can never stop learning. So, if you always aspired to hear great advice and insights from the top Indian business leaders on how you can grow your business, choose a career goal or get inspired, do take a look at Upgrad Talks. They are truly the voices that impact. Join us today and be a part of it at talks.upgrad.com.
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by Omkar Pradhan

06 Aug'16
Evolving online education: Learning Together

5.36K+

Evolving online education: Learning Together

Technologies in online learning have been making promises since early 20th century. From radio to present day MOOCs,  multiple new technologies were seen as silver bullet in revolutionising education. These promises were indeed laudable, to make education accessible to everyone, affordable for everyone and more effective. Yet, the same history of unmet expectations has been repeated every time*. Although a lot has happened over the past decade in terms of growth and expansion of online education, there are many challenges yet to be solved before we can say online learning has truly arrived. We, at UpGrad, believe the following three challenges are the biggest hurdles to the success of online education. Isolation: Online learning is solitary experience   Acceptability: Online learning’s validity in the Job Market   Not Engaging: Interplay of distractions and motivations in learning online The dismally low completion rates and high failure rates are reflection of these challenges [1]. Our goal at UpGrad is to fight these challenges and provide an unmatched learning experience for the working professionals. We believe, with the flexibility of online learning, every working professional can “UpGrade” himself without going back to full-time formal education. Hence, we need to to make online learning mainstream. In this article we would be sharing how are setting the online learning as a ‘Social Experience’ for our students, ie the first of the three mentioned challenges. In 2000s, internet surfing was mainly an individual experience and on the other hand, in 2016 almost all of internet time is a social experience. We do not feel alone in 2016 version of internet. We believe online education will have much higher engagement and completion rates once it becomes a social experience. An average student’s e-learning journey is an individual experience making him/her feel isolated. Learners move through the course with limited interactions with both their instructor and classmates. We at UpGrad, are building a new learning platform specifically designed keeping our students and their needs in mind. We believe this would be key to provide the kind of engagement levels the students deserve. The perception of social presence (or lack of) is a big concern among students and teachers in online learning. Teachers develop courses in isolation and the students take the courses in isolation. Researchers have found strong correlation between the sense of social presence facilitated by the course and student’s perceived learning [3,4,5]. Also there is good re correlation between withdrawal in the course and student’s perceived lack of social interaction and instructor presence [3]. Lack of social interaction in e-learning increases the distraction, since a learner would look for social interaction elsewhere which is usually Twitter, Whatsapp or Facebook. If there is another learner doing the same course in my apartment building, there are limited chances that I would know about him. As learners of online courses, we are oblivious of everyone else’s presence except few replies on the discussion forum. They do form Facebook groups or Whatsapp groups organically, yet the whole online learning format ends up being mostly a solo experience. Here are the steps we are taking at UpGrad in making our online programs a social experience.: Profiles : The first step in ‘social’ e-learning is knowing your classmates. We have learner profiles with education and work history along with other details. Almost everyone is encouraged to fill in their full profile along with a descriptive ‘bio’ section. There are multiple points where learners are nudged to click on the profiles. To improve discoverability of relevant profiles we not only leverage cohort social graph but also use interest graph, performance graph, complementary skills graphs. Combined with other semi random** algorithms like who was recently online, learners bump into each other in interesting ways. In the first month of Data Analytics Program, an average engaged learner viewed peer profiles 110 times. Discussions: We have a discussion forum which is contextual and relevant to the course content. We designed it from the ground up to involve learners during the course. They help each other, solve doubts, ask questions, have healthy debates on the forum. Only when there is no consensus a Teaching Assistant gets involved in clearing the doubts. Last 3 months data shows that on a daily basis 50% of the students who are engaged on the platform, also engaged actively on the discussion forum. As most professionals have different backgrounds, sharing of experiences on the forum is much valuable to everyone in the cohort. We have seen learners fall into three buckets on the forum. First is the majority producers, the top 30% of forum content producers are responsible for around 70% of the discussions. The next 50% do the rest of 30% of the content but continue to voice their opinions through upvotes. Rest of the 20% are mere observers. These numbers are highly encouraging and we will be investing more time in finding out how student-student social interactions can help in overall engagement. Figure 1: Forum topic distribution in one of our programs. Share in the pie is (questions * votes) for each topic. Bigger share of the pie is a proxy for doubts. This lead us to start live sessions on those topics. Thought Leader AMAs: Initiating and maintaining engagement on the forum is hard. To set the ball rolling, we started the discussion forum for a new cohort with getting a thought leader to do an AMA on the platform. This way not only the students got a product onboarding experience but also the social expectation was set amongst the peers. In some months, the total content creation during AMAs ended up around 20% of the total cumulative content. We also observed a side benefit of starting the program with thought leader – that learners are more helpful, behave with more civility and show much more respect for each other. This is not very unusual because it is known that a group’s eventual social dynamics are very much impacted by behaviour in initial few days. In a way, it sets the trend which follows upto the end of the course. We also explored bringing in external motivations to see how does it impact on engagement levels. At times, there were small gifts for top forum contributors and at times we included forum participation in the grading. Our primary observations show that this is to be used cautiously. We are working on establishing a balance between extrinsic and intrinsic motivations for social involvement. Facebook Groups: For all cohorts we have Facebook groups for students apart from the platform discussion forum. We were not very confident how much our forum will be used for non academic discussions and generic social sharing. However, we found more and more discussions of generic nature and sharing of articles & blogs also started happening on the forum. Hence facebook group ended up becoming redundant. We are thinking of doing away with a cohort’s facebook group with this expanded use of discussion forum In summary, having a strong sense of community within the students is a big predictor of learning outcomes. This has been researched multiple times [7, 8]. Our platform’s usage data of course progress and social interaction activity strongly confirms this research. At a time, a learner who is socially engaged on our platform has usually completed 4 times (Figure 2) course materials than a learner who does not participate in social discussions. This high correlation has been repeated across multiple cohorts. Figure 2: At a snapshot of time course completion rates for learners active on forum vs non active. Apart from the student isolation e-learning content creators and facilitators tend to work in isolation, reflecting and sharing of best practices is minimal[6]. We at UpGrad are aware of this problem, and making sure different program teams collaborate and share solutions to common problems. We do not have complete solution to isolation in learning yet. We as a company are focussed on solving this problem, we are testing out few ideas and are willing to share the results with the community. With these changes we are expecting online learning experience to be more engaging, more involving and eventually pushing up the low completion rates of online learning. These are early days of online education and we have miles to go. Bibliography [1] http://collegequarterly.ca/2007-vol10-num03-summer/rolfe.html [2] Online Social Networks as Formal Learning Environments: Learner Experiences and Activities, The International Review of Research in Open and Distributed Learning, Vol 13, No 1 (2012) [3] Tello SF (2007). An analysis of student persistence in online education. International Journal of Information and Communication Technology Education [4] Herbert, M. (2006). Staying the course: A study in online student satisfaction and retention. Online Journal of Distance Learning Administration, 9(4). [5] Morris, T. A. (2009). Anytime/anywhere online learning: Does it remove barriers for adult learners. In T.Kidd (Ed.), Online education and adult learning: New frontiers for teaching practices. Hershey, PA:IGI Global. [6] Duncan, H & Barnett J (2009) Learning to teach online. [7] Kaulback, B (2015). Learning Together : Community and Network from the perspective of designers of online learning. (Doctoral dissertation) [8] Bernard, R. M., Abrami, P. C., Borokhovski, E., Wade, C. A., Tamim, R. M., Surkes, M. A., & Bethel, E. C. (2009). A meta-analysis of three types of interaction treatments in distance education. Review of Educational Research, 79(3), 1243–1289.
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by Ankit Mittal

08 Aug'16
Skill deprivation: Education alone won’t guarantee a job, in-demand skills need of hour

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Skill deprivation: Education alone won’t guarantee a job, in-demand skills need of hour

If you are 25 years old, hold a degree in a traditional arts discipline from a well-regarded institute and are looking for a job, you may not be handed one on a platter any time soon. You may be cushioned within the famous Indian demographic that is supposed to yield a ‘dividend,’ but unlike what you’ve been reading everywhere, this does not guarantee you employment. Between 1980 to 2010, 90% of world labour force growth occurred in developing countries and about 500 million new workers emerged in India and China alone (workers went from 260 million to 470 million in India, between this period). India is all set to power most of global growth in labour in the coming years. Enrolment in Indian higher education is 24% right now. With India attaining almost universal elementary education, and increased retention in secondary schools, the projected demand for higher education and jobs will only escalate. India has finally been placed on the world map with a solid advantage where labour supply is concerned. Impacting Education: My Journey and UpGrad It’s not all good news though. Indian millennials are being touted as the future of jobs and the saviours of the working world. But this won’t hold true if in-demand skills are not imparted to the youth entering the workforce. The world of work is changing and industries are transforming. It’s a fact that we are moving towards a massive labour pool, but we are possibly riding a low-skill, low-wage cycle to get there. The country is on a trajectory that involves a surplus of millions of low-skill workers, whereas most nations, including India, will be demanding high-skill workers more and more. Most industries are replacing low-skill jobs with high-skill ones. Skills relating to upcoming technologies in advanced areas – think AI, robotics, data science and mining – are gaining immense relevance. Unfortunately, our education system is not preparing students well enough to enter the workforce as high-skill workers nor equipping them with skills in emerging domains. Curricula is outdated and pedagogy poorly-developed. Gone are the days when just holding a graduate degree was enough to get employers to clamour to hire you. Education is not enough. The new-age job-seeker must strive to acquire specific skill sets to be considered employable (currently only 43% of Indian youth are considered fully employable). This applies to all sectors of the economy, as most industries and businesses are adopting new-age technologies and going digital within most functions. There’ll Be A Billion-Plus Job-Seekers By 2050! The positive connotation associated with our demographic shift has been taken for granted and assigned the term ‘dividend.’ But if we don’t strategically harness this change, we could easily be faced with a demographic disaster. We don’t want to be stuck in a situation where we have too many job-seekers with inadequate skills, and therefore not enough jobs for them. India is moving workers out of farm jobs at a very fast rate, and this will only add to the burden of providing jobs in other sectors. Realising this, even the government has begun focusing on skill development and training. Creating an entirely new Ministry and launching the Skill India Mission are clear indications of this. Another sign that skill training is gaining momentum is reflected in the growth of the Indian education and skills industry at an average rate of 13% over four years. From Rs 1.21 trillion in 2008 to Rs 2.35 trillion in 2012. However, these measures have not been enough to successfully skill India’s young. Only 2% of the Indian workforce has received some kind of formal skills training so far, and 8% have received informal training. Comparatively, 47% of China’s workforce is skill trained, 52% in USA, 68% in UK, 75% in Germany, 80% in Japan and 96% in South Korea. Almost half of Indian employers find it difficult to fill jobs and a similar proportion of employed youth suffer from some degree of skill deprivation. By 2050, India will be home to more than a billion jobseekers. This means providing jobs for over 12 million new entrants annually. There is also the challenge of finding jobs for the backlog, which reached 60 million by 2014. The pace of accretion to the labour market will keep increasing, given our demographic profile and declining age-dependency ratio. Our working age population (15-64 years) will peak in 2050 and till then pressures for jobs will only become worse. We need a wake-up call and more concerted efforts towards large-scale skill development and training. We may have a situation of too few high-skill workers and not enough jobs for medium or low-skill workers. This needs to be rectified by adjusting the education and skilling system to ready ourselves for the jobs of tomorrow. Article Source: http://www.firstpost.com/business/skill-deprivation-education-alone-wont-guarantee-a-job-in-demand-skills-need-of-hour-3020568.html
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by Apoorva Shankar

08 Nov'16
Why The Growth Of Higher Education In India Hinges On The Private Sector

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Why The Growth Of Higher Education In India Hinges On The Private Sector

For the sake of simplicity, let’s say that the public sector’s role in education can be identified as a three-fold one. Firstly, it is tasked with universalizing access to education. Its next responsibility would be to regulate the sector and finally, to ensure quality education for all. In the context of the access provider role, estimates show that just in terms of physical infrastructure, more than a US $100 billion spends would be required in higher education alone, to double enrollment, from where it stands today (24%). Where regulation is concerned, bodies such as the University Grants Commission (UGC) and other higher education regulators are in-charge but leave much to be desired in terms of quality checks and monitoring, accreditation, etc. In fact, the UGC merely acts as a grants disbursing body now for universities and colleges, rather than a regulator. This is despite the fact that about 16% of the Ministry’s budget (2016-17) was allocated to UGC. Regarding quality, the government struggles to set standards and measure outcomes. Accreditation in the country is irregular and sub-optimal. In addition, unlike school education, where a certain level of learning outcomes may be gauged, this is difficult to do in higher education – especially assessing employability of a student post completing such education. So is there a role the government should prioritise? Further, because the government is entrusted with these roles, does it necessarily mean that they are its exclusive mandate? Or should the government act as an enabler and allow external participation if it means better execution and a higher success rate? The education and training industry is extremely large today and has strong further growth potential. With total educational spending of $2.7 trillion, the industry accounted for about 4.25% of the world’s GDP in 2010. In India alone, the spending on education and skilling has touched approximately Rs 74,000 crore. This may seem like a daunting figure but is still not sufficient. India spends about 4% of its GDP on all of education (about 1% on higher education), whereas globally the minimum recommended expenditure on education is 6% of GDP. Most of the public expenditure on higher education is used upon salaries and maintaining existing institutions, leaving very little to be spent on curriculum, research, and technology. However, spending on education still has enormous scaling to do and this is where the private sector comes in. Private players will have opportunities from rising demand in segments not well covered by the public education system (like adult education and vocational training). They bring in additional capital and are able to make huge investments, especially when government spending is insufficient and results in substantial infrastructure and investment deficit. For instance, the government had set a target of achieving a 30% enrolment ratio in higher education by 2020. The enrolment ratio currently is 24%. Judging by historical trends, and the current pace of rising enrolments, this target seems difficult to achieve. We may need a better, plan to succeed. Plus, the demand for higher education is only set to accelerate with growing population, higher enrolment as well as retention of students in schools. The private sector could play a crucial role in plugging these gaps and matching demand. In fact, it is already capturing the market in a big way, as can be seen in the adjacent graph. Enrolment in, and share of, private higher education institutions has surpassed that of government institutions (data as on 2013). Even the online education market in India expected to grow to US $40 billion by as soon as 2017. Unlike the education sector, which is legally mandated to operate on a not-for-profit basis, for-profit skill training institutes can be set up. This, coupled with initiatives of the National Skill Development Corporation, has encouraged the private sector to set up vocational training institutes. Corporate interest has also increased in the skill development space because of the benefits that accrue to businesses themselves, in the form of adequately trained manpower as a ready pool for future hiring. Majority of institutions offering professional disciplines are now in the private sector. There is a tendency of the public sector to view the private sector’s involvement in the education space with scepticism. But the private sector is necessary because of its ability to match industry demand for superior skilled manpower. It supplements infrastructure, facilities, technology and pedagogy and has an added advantage of escaping bureaucratic control and retaining autonomy to a large extent. Private players often collaborate with reputed international universities for faculty and other benefits which can be attractive to prospective students. They are also heavily investing in research-based education. As consumers of skilled manpower as well, the private sector is in a position to understand what type of skill training is to be imparted, and eventually benefit from it. This makes skill-training more efficient and effective. All three education-related roles of the government are equally important. However, while regulation should remain outside the purview of the private sector, nothing should stop them from assisting the public sector in maximising enrolments and improving quality of education. Public needs to work with private and create a level-playing field, in order to uplift the overall quality of education. Article Source: http://www.huffingtonpost.in/mayank-kumar/why-the-growth-of-higher-education-in-india-hinges-on-the-privat/
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by Apoorva Shankar

08 Nov'16