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6 Strategies to drive Traffic from Instagram to Your Website

Last updated:
6th Dec, 2018
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6 Strategies to drive Traffic from Instagram to Your Website
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After presenting business accounts in 2016, Instagram has given priority to negotiating meaningful ways beyond brands like brands and their followers.

After being big and busy on the Instagram, there is definitely a worthwhile goal, if you really want to get more from your account, then you should have a strategy to bring your followers to your website from your website.

If you are struggling to drive traffic from Instagram to your brand’s website and also to Increase Instagram Followers then this post is for you.

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Click the link in the bio!

The easiest way to drive traffic to your website from Instagram includes a link to your bio. You can update this link on any page on your website as often as you want.

Most of the brands link to their own homepage and never do change in it. However, the most revenue-driven brands from Instagram often update the links and then include a call-to-action in their post that asks users to click on a link in their bio.

Tag your products

Instagram recently started a new service which allows certain businesses to tag products in their organic Instagram photos. When a user clicks on this product, they show a brief product description and then have the option to learn more or click-through to the website to purchase.

Instagram stories to drive traffic from Instagram

Social media makes advertising more relatable and personal. This allows businesses to break from their commercially produced ads and talk directly to their consumers.

Your customers want to buy from a company they trust, and social media allows them to connect with you at a deeper level.

While most social media seem more human than most of the advertising campaigns, Instagram stories make your advertising and brand more trustworthy.

Run an Instagram Ad Campaign

Another easy way to drive traffic to your website from Instagram is by running ad campaigns. Unlike organic posts, Instagram ads are clickable.

Not only the user can click on the ad to go to any web page you choose, but Instagram will also add a “Learn more” call-to-action button to help increase your click-through rate.

Instagram ads use Facebook ads backend, which means that you can specifically target any type of user.
Instagram ads use Facebook ads backend, which means that you can specifically target any type of user. Here are some of your proprietary Facebook targeting options:

  • Age
  • gender
  • Relationship Status
  • Level of education
  • Work or title of the job
  • place
  • Interests, Hobbies, and Entertainment Preferences
  • Behaviour Based on Purchase History, Brand Preferences, and Use of Device

You can combine any targeting options that are understandable for your company so that you do not show any ads to interested people.

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Drive Traffic from Instagram with Influencer Marketing

People like to shop for their favourite products, but they also like shopping products that other people like – especially those people who they see as Instagram influencers.

This is the main idea behind social evidence, a psychology concept that marketers often use to their advantage.

Influencer marketing, which is very popular nowadays, is based on the idea of social proof. This involves taking advantage of an influencer’s rights and viewers to attract attention to essentially your business or products.

One way of tapping in influencers is by contacting them and asking them to promote their products in lieu of commission or flat fees.

The goal should be to find relevant influencers who have an audience that is interested in buying your products. Once you do this, you can talk to some extent sponsored Instagram posts and stories at a rate where influencers promote your products to your followers.

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Drive traffic from Instagram with Shoppable posts

Imagine that you are browsing through your Instagram feed when you suddenly come to some sneakers that you want to buy for a while.

In the past, you have to find the name of the company that sells those shoes, look them up on Google, and then find the exact same pair of footwear watched on your feed.

This is a very exploration task to buy a pair of shoes – and this is why social sales have never been a major part of the e-commerce industry.

6 Steps to Creating a Winning Social Media Strategy

Instagram has changed this situation to a great extent. Earlier this year, Instagram opened its shopper’s Post feature, and as the name suggests, it provides a whole new way for your followers to purchase their products directly from your Instagram post.

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Avani Shah

Blog Author
Avani Shah is a Marketing Manager at TemplateTrip. Avani is also experienced in Prestashop Responsive Themes, WordPress E-commerce Themes, Opencart Parallax Theme. She also likes to share her thoughts, on SEO, Digital Marketing, Email Marketing, Web Development.
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Frequently Asked Questions (FAQs)

1Why is Instagram marketing important?

Given that Instagram marketing is an integral component of Digital Marketing, it is essential for businesses and organizations to adapt to this tool that enables organizations to reach out to millions of customers worldwide. Marketing on Instagram helps brands connect with their potential customers, create brand awareness while acquiring leads, and enhance sales.

Other aspects of integrating Instagram as part of your overall marketing strategy include engaging customers in a cost-effective manner. Businesses can easily speak to their target audience thereby building brand loyalty, increasing traffic to their website and enhancing SEO rankings in the long run. It also helps to drive traffic to your website.

2How does Instagram help the brand connect with its audiences?

Experts predict that digital marketing will see a massive shift in 2020 – 21 making it the year of the customer. The priority is now on offering exemplary customer experiences on channels like Instagram that is not only about convincing your audience about purchasing from your organisation.

Consumers are getting more power via exposure to online content on channels like Instagram which is driving customer experiences. When you design a positive customer culture and business experience that provides top-notch service, it is bound to drive people to keep coming back for more.

3How is the personalisation of content making its mark on digital marketing?

Personalisation as part of digital marketing strategies is an upcoming trend in 2020. Businesses that have adopted a more personalised approach in their digital communications are being able to forge a real connection with their target audience. It is not just about a name change on a newsletter anymore. AI driven technologies have enabled data collection to be more precise making hyper personalisation of content, design, product recommendation, etc. a reality.

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