HomeBlogDigital Marketing6 Strategies to drive Traffic from Instagram to Your Website

6 Strategies to drive Traffic from Instagram to Your Website

Read it in 5 Mins

Last updated:
6th Dec, 2018
Views
1,500
In this article
View All
6 Strategies to drive Traffic from Instagram to Your Website
Ads of upGrad blog

After presenting business accounts in 2016, Instagram has given priority to negotiating meaningful ways beyond brands like brands and their followers.

After being big and busy on the Instagram, there is definitely a worthwhile goal, if you really want to get more from your account, then you should have a strategy to bring your followers to your website from your website.

If you are struggling to drive traffic from Instagram to your brand’s website and also to Increase Instagram Followers then this post is for you.

Learn digital marketing courses online from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career.

Ads of upGrad blog

Click the link in the bio!

The easiest way to drive traffic to your website from Instagram includes a link to your bio. You can update this link on any page on your website as often as you want.

Most of the brands link to their own homepage and never do change in it. However, the most revenue-driven brands from Instagram often update the links and then include a call-to-action in their post that asks users to click on a link in their bio.

Tag your products

Instagram recently started a new service which allows certain businesses to tag products in their organic Instagram photos. When a user clicks on this product, they show a brief product description and then have the option to learn more or click-through to the website to purchase.

Instagram stories to drive traffic from Instagram

Social media makes advertising more relatable and personal. This allows businesses to break from their commercially produced ads and talk directly to their consumers.

Your customers want to buy from a company they trust, and social media allows them to connect with you at a deeper level.

While most social media seem more human than most of the advertising campaigns, Instagram stories make your advertising and brand more trustworthy.

Run an Instagram Ad Campaign

Another easy way to drive traffic to your website from Instagram is by running ad campaigns. Unlike organic posts, Instagram ads are clickable.

Not only the user can click on the ad to go to any web page you choose, but Instagram will also add a “Learn more” call-to-action button to help increase your click-through rate.

Instagram ads use Facebook ads backend, which means that you can specifically target any type of user.
Instagram ads use Facebook ads backend, which means that you can specifically target any type of user. Here are some of your proprietary Facebook targeting options:

  • Age
  • gender
  • Relationship Status
  • Level of education
  • Work or title of the job
  • place
  • Interests, Hobbies, and Entertainment Preferences
  • Behaviour Based on Purchase History, Brand Preferences, and Use of Device

You can combine any targeting options that are understandable for your company so that you do not show any ads to interested people.

5 Strategies to Grow your Startup when You have No Budget

Best Online Digital Marketing Courses

Drive Traffic from Instagram with Influencer Marketing

People like to shop for their favourite products, but they also like shopping products that other people like – especially those people who they see as Instagram influencers.

This is the main idea behind social evidence, a psychology concept that marketers often use to their advantage.

Influencer marketing, which is very popular nowadays, is based on the idea of social proof. This involves taking advantage of an influencer’s rights and viewers to attract attention to essentially your business or products.

One way of tapping in influencers is by contacting them and asking them to promote their products in lieu of commission or flat fees.

The goal should be to find relevant influencers who have an audience that is interested in buying your products. Once you do this, you can talk to some extent sponsored Instagram posts and stories at a rate where influencers promote your products to your followers.

Top Digital Marketing Skills

Drive traffic from Instagram with Shoppable posts

Imagine that you are browsing through your Instagram feed when you suddenly come to some sneakers that you want to buy for a while.

In the past, you have to find the name of the company that sells those shoes, look them up on Google, and then find the exact same pair of footwear watched on your feed.

This is a very exploration task to buy a pair of shoes – and this is why social sales have never been a major part of the e-commerce industry.

6 Steps to Creating a Winning Social Media Strategy

Instagram has changed this situation to a great extent. Earlier this year, Instagram opened its shopper’s Post feature, and as the name suggests, it provides a whole new way for your followers to purchase their products directly from your Instagram post.

upGrad’s Exclusive Digital Marketing Webinar for you –

Webinar with Q&A Session on Digital Marketing

Digital Marketing Free courses to Learn

Popular Digital Marketing Blogs

Profile

Avani Shah

Blog Author
Avani Shah is a Marketing Manager at TemplateTrip. Avani is also experienced in Prestashop Responsive Themes, WordPress E-commerce Themes, Opencart Parallax Theme. She also likes to share her thoughts, on SEO, Digital Marketing, Email Marketing, Web Development.
Get Free Consultation

Select Course
Select
By tapping submit, you agree to  UpGrad's Terms & Conditions

Our Popular Digital Marketing Course

1Why is Instagram marketing important?
Given that Instagram marketing is an integral component of Digital Marketing, it is essential for businesses and organizations to adapt to this tool that enables organizations to reach out to millions of customers worldwide. Marketing on Instagram helps brands connect with their potential customers, create brand awareness while acquiring leads, and enhance sales.

Other aspects of integrating Instagram as part of your overall marketing strategy include engaging customers in a cost-effective manner. Businesses can easily speak to their target audience thereby building brand loyalty, increasing traffic to their website and enhancing SEO rankings in the long run. It also helps to drive traffic to your website.
2How does Instagram help the brand connect with its audiences?
Experts predict that digital marketing will see a massive shift in 2020 – 21 making it the year of the customer. The priority is now on offering exemplary customer experiences on channels like Instagram that is not only about convincing your audience about purchasing from your organisation.

Consumers are getting more power via exposure to online content on channels like Instagram which is driving customer experiences. When you design a positive customer culture and business experience that provides top-notch service, it is bound to drive people to keep coming back for more.
3How is the personalisation of content making its mark on digital marketing?
Personalisation as part of digital marketing strategies is an upcoming trend in 2020. Businesses that have adopted a more personalised approach in their digital communications are being able to forge a real connection with their target audience. It is not just about a name change on a newsletter anymore. AI driven technologies have enabled data collection to be more precise making hyper personalisation of content, design, product recommendation, etc. a reality.

Suggested Blogs

Top 32 Tools Every Successful Digital Marketer Uses
1500
In the last few years, the digital marketing has grown leaps and bounds. Whether it’s a large established company, small and medium enterprises
Read More

by Anshuman Agrahari

25 Apr 2023

How to Use Pinterest For Marketing? 3 Actionable Steps You Can Start Following Now
1500
No marketer doubts the power of social media platforms and their influence when it comes to successfully running a business. However, while Facebook,
Read More

by Sriram

02 Apr 2023

Top 12 Benefits of Social Media in the Digital Era
1500
The fact that social media has become an integral part of modern existence is indisputable. The benefits of social media have gone beyond what was pre
Read More

by Kamal Jacob

02 Apr 2023

Digital Marketing Free Online Course with Certification [2023]
1500
Want to learn digital marketing free but don’t know where to start? You’ve come to the right place because we have launched our digital marketing free
Read More

by Kamal Jacob

01 Apr 2023

Digital Marketing Salary in India 2023 – Average to Highest
1500
The digital marketing industry is searing hot with opportunities right now as every company and individual seeks to leave a digital impact on the humo
Read More

by Nitin Gurmukhani

01 Apr 2023

How Much Does YouTube Make in India? What Does YouTube Pay for Views?
1500
YouTube Monetisation: How Much Money do Indian Creators Make? The world is rapidly moving towards online visual content, and engaging video content i
Read More

by Robin Joseph Abraham

01 Apr 2023

The Evolution of Digital Marketing
1503
‘Evolution’ has been and will always be a mammoth term to properly describe. This is especially true in the case of Digital evolution. So many things
Read More

by Hitesh Motwani

30 Mar 2023

A Thorough Analysis of the Digital Marketing Role in 2023
1501
We are all waiting for a technological revolution that will bring us self-driven cars, air touch technology, cloning or even bionic eye, but none of u
Read More

by Maithili Pradhan

30 Mar 2023

Does Digital Marketing Work for All Businesses? B2B and B2C?
1500
Introduction The field of marketing has constantly been evolving. With the introduction of digital marketing, the landscape of advertising and market
Read More

by Nitin Gurmukhani

29 Mar 2023