Anne Felicitas

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  In the face of the search engine’s changing algorithms, it is very important to update your national as well as local SEO strategies. There is no margin for slack when it comes to SEO. It is either you do it or you do not; simple as that! If you choose the latter, then be ready to see your business take a downward path with zero hopes of recovery. Best Digital Marketing Courses Online Advanced Certificate in Brand Communication Management - MICA Advanced Certificate in Digital Marketing and Communication - MICA Performance Marketing Bootcamp - Google Ads from upGrad To Explore all our courses, visit our page below. Digital Marketing Courses Also, do not even get started on the mentality that if you are providing the right products then the right people would come flocking to your store. Sorry to burst your bubble but it can never happen! Increasing your reach requires conscious efforts. The same goes for local SEO without a few strategies in mind you can never grow your audience base or even reach your target audience. So, considering this, here our top five local SEO strategies that will bring your business the visibility it deserves! In-demand Digital Marketing Skills Advertising Courses Influencer Marketing Courses SEO Courses Performance Marketing Courses SEM Courses Email Marketing Courses Content Marketing Courses Social Media Marketing Courses Marketing Analytics Courses Web Analytics Courses Display Advertising Courses Affiliate Marketing Courses Inbound Marketing through Great Content When people need something or have some issues, they open up their browsers and try to look up for answers. If some piece of content appears to rid their minds of the confusion, the audience will be intrigued about the website’s owner. This can be your window of opportunity through which you can bag sales and increase your customer base. The Importance of Search Engine Optimization If this scenario teaches us one thing, it is that great content is the most powerful inbound marketing strategies since it always pays off. Since inbound marketing is all about search engine optimization, pumping our great yet useful content can bring your business the right attention. Digital Marketing Free courses to Learn Influencer marketing free course Introduction to advertising free course Influencer marketing right free course SEO basics free course SEM basics free course Email marketing free course Social media marketing introduction free course How to leverage user generated content free course Content marketing free course Fundamentals of marketing free course Brand marketing masterclass free course Learn digital marketing courses online from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career This strategy is easier said than done. For producing content that offers some kind of value to the clients, first, you will need to create your clients’ persona. Once you have successfully predicted your clients’ needs through a persona, you can get down to creating content that targets your expected audience base. Through this way, the overall user activity will increase which will help in your local optimization efforts. 2. Mention Location in Your Content For local SEO, you need to make efforts to let people know that your business is local. To achieve this task, you can either mention your location in the contact section of your website. Or you can use your location as a keyword and use it naturally to increase your chances of faring better For instance, if you have an ice cream parlor in the Essex area and would like to increase online local traffic, the best way to do this is by finding targeted location keywords on Google Ads. Once you have a list of all the keywords, you can integrate them into your blog posts, comments and replies to signal Google about your online store and your location. You can also include location keywords in your photos’ alt text. Remember when it comes to keywords, relevancy is the key. Also, never stuff your website with keywords as it may get you penalized by Google. 3. Verify Google My Business (GMB) To appear on Google Maps, you must first get yourself registered with Google My Business.. GMB is an online space that provides users with correct information concerning any business. However, GMB does not automatically collect accurate information so the business must do it by themselves. To verify oneself on GMB, one must provide an accurate business address, location, email address, phone number, operating hours, and links to the original website. If you are a restaurant, you can add links to your eating menu and if you deal with footwear, you can add links that take the users to your promotional offers and likewise. Keep in mind that providing incorrect information to the GMB will not produce any positive results. Google My Business helps with increased visibility, improves your website’s traffic and provides an overall better shopping experience for your users. For more information about how GMB helps with local SEO, consider reading this article! upGrad’s Exclusive Digital Marketing Webinar for you – What’s new in Marketing? document.createElement('video'); https://cdn.upgrad.com/blog/rumi-ambastha.mp4   4. Get Others to Talk about You Have a new product coming out? Or perhaps you have a new addition in your menu that you would love others to try out? Getting other people to know about such changes can be a tad difficult. This is why you need to get other people on board to help you. This not only helps in improving search ranking but also aids in forming new bonds. Also, gaining high-quality and relevant backlinks from authoritative sources will help with local search visibility. 3 Must-have SEO Tools to Explode your Ranks There are two ways through which you can do this. The first one is to have a local press center cover you. This is a great way of boosting your online business since you have a chance to appear in magazines or e-newspapers. The second method of increasing your visibility is by collaborating with your local influencers. It can be a popular blog owner or it can be someone with a small YouTube following. Get them to talk about you and your products. Ask them to include a backlink to your website. Of course, they will not do it for free; however, this method can cement your reputation even further. Overall, both of the methods work just fine. This is because both of them talk about your business and both of them provide a passage for users to visit your website. Customer Reviews A recent survey showed that around 84% of the customers read reviews before making a decision. Out of those 84%, 64% immediately form a decision and decide whether they want to do business with a specific website or not. Still think that customer reviews do not matter?! So, the next time someone purchases your products or services, politely ask them to provide a great review. If you maintain your good service streak, half of your clients will provide a great review and the other half you can persuade by offering some kind of benefits in return. Something like promotional offers and ‘refer a friend’ offer can provide users with a push they need to post a good review. Also, you can hire PHP programmers to develop an open-source feedback application that accrues and manages the reviews on your behalf. On the other hand, you can also register your business on TrustPilot or other similar websites for customer reviews. Popular Digital Marketing Blogs Beginners Guide to YouTube Marketing : Complete List How to Monetize Your YouTube Channel? Top 5 Actionable Steps The Complete Guide on setting up a LinkedIn Company Page Everything You Need To Know About Digital Marketing A Complete Guide to Digital Marketing Strategy: What it is and How to create it? Digital Marketing Tutorial: A Step-by-Step Guide To Become an Expert Future of Digital Marketing: How It Goes From Here Importance of Digital Marketing: Top 10 Reasons Your Business Needs it Digital Marketing Challenges: How to Win Amidst the Challenges in Digital Marketing Conclusion Google constantly updates its algorithms and, with 2019 already in action, it becomes extremely important to modify your SEO strategies for boosting your performance. So go through our top 5 tips and try to adapt your business to those strategies. Also, if you fail to see any results, we suggest tweaking the strategies until you reach a form that works perfectly in your favor!

This is a Guest Post by Anne Felicitas, Writer and Social Media Manager at AdvertiseMint, a Snapchat advertising agency. Best Digital Marketing Courses Online Advanced Certificate in Brand Communication Management - MICA Advanced Certificate in Digital Marketing and Communication - MICA Performance Marketing Bootcamp - Google Ads from upGrad To Explore all our courses, visit our page below. Digital Marketing Courses Now that Snapchat is monetizing its app by creating new advertising tools, it is the perfect time to advertise on the platform. Recently, Snapchat released a targeting tool that allows advertisers to target video ads to users who have interacted with sponsored filters and to users based on their offline purchases. In-demand Digital Marketing Skills Advertising Courses Influencer Marketing Courses SEO Courses Performance Marketing Courses SEM Courses Email Marketing Courses Content Marketing Courses Social Media Marketing Courses Marketing Analytics Courses Web Analytics Courses Display Advertising Courses Affiliate Marketing Courses Although Snapchat has significantly improved its app to accommodate advertisers, it may be hard to imagine what you can do with Snapchat ads. How on earth can you advertise on a camera-centric platform that specializes in ephemeral photos and videos? Surprisingly, there are a lot of ways you can advertise on Snapchat. Learn digital marketing courses online from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career. 1. Advertise Using the Web-View Format The web-view Snapchat ad allows you to advertise your business by attaching your website to the ad. Let’s say you’re advertising for Victoria’s Secret’s’ latest lingerie line. You create a video showcasing the line, add a CTA to the video, then submit it to Snapchat. Once submitted, your ad will appear between users’ Stories. When it appears, users can swipe up on the CTA to visit your website from which they can make purchases without leaving the app. If your advertising goal is to drive people to your website, then the web-view ad is the right choice for you. Digital Marketing Free courses to Learn Influencer marketing free course Introduction to advertising free course Influencer marketing right free course SEO basics free course SEM basics free course Email marketing free course Social media marketing introduction free course How to leverage user generated content free course Content marketing free course Fundamentals of marketing free course Brand marketing masterclass free course 2. Advertise Using the App-Install Format Of course, different advertisers have different goals. While one advertiser aims to drive people to a website, you might aim to encourage people to download your app instead. Fortunately, you can do so with Snapchat’s app-install ads, a great way to generate more app installs. As your video ad plays, the CTA button “Install Now” will appear on the bottom of the screen. Users can then swipe up to download your app from the app store without leaving Snapchat. Users can resume their Snapchat experience while the app installs in the background. 3. Advertise Using the Video Format Although all Snapchat ads are short-form videos, you can create long-form videos if you want to promote movie and tv show trailers, behind-the-scenes footage, how-to videos, among many others. A shorter version of your ad will play for 10 seconds. Afterward, a “Watch” CTA will appear on the bottom of the screen. When users swipe up from the CTA, the long-form version of the ad will pop up and play. 4. Advertise Using Sponsored Geofilters Sponsored Geofilters, which appear to users in your chosen location, is a great way to promote your brick-and-mortar store or your event. For example, if you’re advertising for a Starbucks located in LA, you can create a geofilter that appears to users in that Starbucks location. When creating geofilters, you can choose from an event, shared spaces, chain, or national campaign: Event geofilters appear to users in the location of your event. Shared Spaces geofilters appear to users in public spaces, such as a mall or an airport. Chain geofilters appear to users in your brick-and-mortar stores. National geofilters appear in the country of your choice. upGrad’s Exclusive Digital Marketing Webinar for you – What’s new in Marketing? document.createElement('video'); https://cdn.upgrad.com/blog/rumi-ambastha.mp4   5. Advertise Using Sponsored Lenses Lenses are digital masks that appear on people’s faces on Snapchat screens. With sponsored lenses, users can take selfies with bunny ears perched on their heads, full make-up on their face, and funky accessories on their bodies. While regular lenses are unpaid, sponsored lenses are paid for by advertisers to promote their products. Many large brands use sponsored lenses to advertise. Popular Digital Marketing Blogs Beginners Guide to YouTube Marketing : Complete List How to Monetize Your YouTube Channel? Top 5 Actionable Steps The Complete Guide on setting up a LinkedIn Company Page Everything You Need To Know About Digital Marketing A Complete Guide to Digital Marketing Strategy: What it is and How to create it? Digital Marketing Tutorial: A Step-by-Step Guide To Become an Expert Future of Digital Marketing: How It Goes From Here Importance of Digital Marketing: Top 10 Reasons Your Business Needs it Digital Marketing Challenges: How to Win Amidst the Challenges in Digital Marketing For example, before the debut of X-Men Apocalypse, its advertising team created sponsored lenses that altered people’s appearance to the appearance of certain X-Men characters. Of all the ad formats, sponsored lenses are the most popular among users. As you can see, there are a number of ways you can advertise on Snapchat, so why not get started now?

This is a Guest Blog by Anne Felicitas, from AdvertiseMint, a Facebook marketing agency. This is the fourth and final of a four-part series.  Facebook marketing can be confusing. Believe, me. I’ve been there. I didn’t know a thing about creating ads. I didn’t even know how to navigate through Ads Manager and Power Editor! However, mastering Facebook marketing gets easier with practice (and some intense reading), and the work you put into mastering the platform is worth the results. Why Advertise on Facebook? Working for an advertising agency, the most common question I receive from my curious peers is this: does Facebook advertising work? Of course, I answer with a yes – because of two reasons. My first reason comes from eMarketer, a market research company that illustrated Facebook’s popularity among advertisers. It recently predicted that Facebook will have a 32.1% increase in U.S. display revenue in 2017, capturing 39.1% of the U.S. display market – a 35.4% increase from last year. EMarketer also predicts that this growth will reach 43.7% by 2019. Learn digital marketing courses online from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career. Evidently, more and more advertisers are flocking to Facebook. Why? Here, I point to my second reason: Facebook’s capabilities. If you advertise on Facebook, you will… Have access to its 1.23 billion daily active users Have access to its targeting tools that allow you to target ads to almost everyone Save more money Advertise on multiple platforms. Collect users’ information with Lead Ads. As illustrated above, there are numerous reasons why you should advertise on Facebook. However, it would be unwise to jump into Facebook marketing without knowing how it works. If you don’t know anything about objectives, ad formats, targeting options, and charges, then I encourage you to read below. Otherwise, you’d be going through Facebook marketing like a person stumbling through a dark room – no real good can come out of that! Objectives Before you begin advertising on Facebook, it’s imperative that you understand its objectives. Knowing your Facebook objectives (A.K.A your advertising goals) allows you to better optimize your ads. If you don’t know your advertising goals, then your Facebook ads will likely fail. For example, if you wanted to gain more customer leads but chose the brand awareness objective, your ad will optimize for brand awareness rather than leads. This means you’ll be paying for results you didn’t want! Here are the objectives Facebook offers and the different goals they help you achieve: 1. Brand awareness– Increases awareness for your brand. 2. Local awareness– Promotes your business to people who are nearby 3. Reach– Shows your ad to the maximum number of people 4. Traffic– Sends more people to a destination on or off Facebook 5. Engagement– Gets more people to engage with your post or page 6. App installs– Gets people to download/buy your app 7. Video views– Promotes your videos 8. Lead generation– Collects lead information from people interested in your business 9. Conversions– Gets people to take valuable actions on your website or app, such as adding payment information or making a purchase 10. Product catalog sales– Automatically shows products from your product catalog based on your target audience 11. Store visits– Promotes multiple business locations to people who are nearby Here’s another reason why you should know your objectives – different objectives qualify for different ad formats. Types of Ads If you understand the objectives Facebook offers, then you’re off to a great start. However, the work doesn’t end there. You will also need to understand the five types of ad formats available to you. You have, at your disposal, the single image, single video, carousel, canvas, and slideshow ads. Note that often, as earlier mentioned, your objective limits the types of formats you can use. 1. Single Image Eligible for the following objectives: App Installs, Engagement, Clicks-to-Website, Leads, Offers, Event Responses, Brand Awareness, Local Awareness, Reach, Traffic, Conversions, and Likes. Single image ads, the most basic of all ad formats, require the least amount of time and resources to create. 2. Single Video Eligible for the following objectives: Video Views, Brand Awareness, Local Awareness, Reach, Traffic, Engagement, Likes, Event Responses, Offer Claims, App Installs, Leads, and Conversions. Video ads are a step above single image ads. They help you easily tell your brand’s story. However, they require more money and resources to create. 3. Carousel Eligible for the following objectives: Brand Awareness, Local Awareness, Reach, Engagement, App Installs, Video Views, and Lead Generation. Carousel ads can feature up to 10 photos or videos. Also great for storytelling, Carousel ads allow you to swipe through its content. 4. Canvas Eligible for the following objectives: Brand Awareness, Reach, Traffic, Engagement, Conversions, and Video Views. Canvas ads, the most expensive and time-consuming ad format to create. It presents your brand in a very immersive way. Canvas ads open in full-screen on people’s phones and desktops. You can swipe through the content, click links, and play videos. 5. Slideshow Eligible for the following objectives: Brand Awareness, Local Awareness, Reach, Traffic, Engagement, App Installs, Leads, Conversions, and Video Views. Slideshow ads, a cheaper alternative to video ads, allow you to harness the power of video without using the video format. This format plays a series of images (as a slideshow would) while background music plays (if you choose to add music). Targeting Options Objectives and ad formats are the easiest concepts to grasp in Facebook marketing. Things like targeting options, on the other hand, are a little harder to comprehend. I don’t mean to overwhelm you, but Facebook has 850 targeting options. The four main targeting categories are demographics, location, interests, and behaviors. Within these main categories are subcategories that add detail to your target audience. Examine the example below. Demographics >> women >> 30-50 >> upper-middle class >> married Location >> United States >> California >> Santa Monica >> 5 mile radius Interests >> cooking, Tastemade, Williams Sonoma, Gordon Ramsey, restaurants Behaviors >> homeowner >> car owner >> credit card holder >> has children or is pregnant That’s only a glimpse of Facebook’s targeting options. There are hundreds more that allow you to target an audience that is likely to be interested in your business. Best Online Digital Marketing Courses Advanced Certificate in Brand Communication Management - MICA Advanced Certificate in Digital Marketing and Communication - MICA Performance Marketing Bootcamp - Google Ads from upGrad To explore all our certification courses on Digital Marketing, kindly visit our page below. Digital Marketing Certification Charges If you want to advertise on Facebook, there’s one question that you’re probably itching to ask, How much does Facebook advertising cost? Facebook marketing can be as inexpensive or as expensive as you want it to be. Let me explain. When you create a Facebook ad, Facebook will ask you to provide your budget or the amount of money you’re willing to pay over the period of time your ads run. For example, if you have a $20 daily budget, you’ll spend a maximum of $20 each day. When setting a budget, you can choose between a daily budget and a lifetime budget. Daily budget: the average amount you’re willing to spend each day. Lifetime budget: the amount you’re willing to spend over the duration of your ad set. Once you’ve chosen your budget, you must choose how Facebook will charge you. You can choose between two ways – per 1,000 impressions or per click. If you choose per 1,000 impressions, Facebook will charge you every time your ad appears on your audience’s screen. If you choose link clicks, Facebook will charge you every time someone clicks on any part of your ad. Facebook marketing can be confusing to beginners. You knit your eyebrows in frustration as you read blogs after blogs about how it works. You throw your hands up in exasperation as you maneuver through Business Manager. From someone who used to know nothing about Facebook ads, let me assure you: it definitely gets easier! Top Digital Marketing Skills Online Advertising Courses Influencer Marketing Programs SEO Optimisation Courses Performance Marketing Certification Search Engine Marketing Course Email Marketing Strategy Content Marketing Strategy Social Media Advertising Digital Marketing Analytics Website Analytics Online Display Advertising Best Affiliate Programs The career opportunities in digital marketing are plenty; you get to choose what you want to become. If you are curious to get into the world of digital marketing, check out upGrad & MICA’s Digital Marketing Program upGrad’s Exclusive Digital Marketing Webinar for you – What’s new in Marketing? document.createElement('video'); https://cdn.upgrad.com/blog/rumi-ambastha.mp4 Digital Marketing Free courses to Learn Influencer marketing free course Introduction to advertising free course Influencer marketing right free course SEO basics free course SEM basics free course Email marketing free course Social media marketing introduction free course How to leverage user generated content free course Content marketing free course Fundamentals of marketing free course Brand marketing masterclass free course Popular Digital Marketing Blogs Beginners Guide to YouTube Marketing : Complete List How to Monetize Your YouTube Channel? 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This is a Guest Blog by Anne Felicitas, from AdvertiseMint, a Facebook ads agency. This is the third of a four-part series by AdvertiseMint. The first one was about 12 New Facebook Products and the second on Top 3 Capabilities of Facebook Ad Targeting. Over the past few years (last year in particular), Facebook has shown its competitive streak. The company created something that was very close to Snapchat Stories – probably in an attempt to render Snapchat obsolete – and has been relentlessly updating and aggressively creating new features for its users, since then. Facebook is all set to release features that can help your business grow if used in a targeted manner for effective digital marketing campaigns. So don’t miss out on these! Below are six features in Facebook ads to be released this year (some are already here): 1. Facebook TV App One of the exciting things Facebook plans to release this year is the Facebook TV App. According to an announcement on Facebook’s newsroom blog, the TV app, which is currently available only on Apple TV, will soon be available for other set-top boxes such as Amazon Fire TV and Samsung Smart TV. The app allows you to watch videos straight on your TV screens. You can watch videos that you saved, that friends, and the pages you follow, shared, and that Facebook suggested to you based on your interest. Learn digital marketing courses online from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career. Although Facebook hasn’t said whether or not it will serve ads to videos on the TV app, it’s easy to believe that video ads will be in Facebook TV’s future. (Who can imagine Facebook resisting that lucrative opportunity?) 2. Mid-Roll Video Ads Facebook is also currently testing mid-roll video ads. These are Facebook ads that appear within videos that play for at least 90 seconds. Theye don’t appear at the beginning of the video like Youtube ads. Instead, they only appear after the video has played for 20 seconds. If these mid-roll ads are anything like the Facebook Live ad breaks, which we will discuss below, they will play for approximately 10 to 15 seconds. Facebook has not mentioned whether or not one can skip these ads. The company will release more details about mid-roll ads once it has been officially released to all users. 3. Facebook Live Ads One surprising feature launched earlier last week is Facebook Live ad breaks. These ad breaks, which run for 10 to 15 seconds, appear on live videos broadcast by those who have at least 2,000 followers. However, in order for the ads to appear, the live broadcast must have at least 300 viewers. Those who sign up for ad breaks get paid on a monthly basis, after accruing $100 worth of ads revenue. 4. Messenger Home-Screen Ads Still, in its testing stages, Messenger home-screen ads appear on the home screen of your Messenger app (Facebook’s chat app for those of you who are unfamiliar). The Facebook ads’ carousel format allows you to swipe through several different ads from several different advertisers. Users need not worry though: these ads won’t intrude on your private conversations. Best Online Digital Marketing Courses Advanced Certificate in Brand Communication Management - MICA Advanced Certificate in Digital Marketing and Communication - MICA Performance Marketing Bootcamp - Google Ads from upGrad To explore all our certification courses on Digital Marketing, kindly visit our page below. Digital Marketing Certification When this ads feature officially rolls out, expect it underneath your Favorites bar, which contains the contacts/people you message most often on the app. 5. GIFs in Facebook Ads Another surprising but pleasant addition to Facebook ads is GIF ads. Facebook announced that advertisers will now be able to upload a GIF into the video ad format. With a file size requirement of 4GB, these GIF ads will play and loop in the same way as videos. These new features are enough to give any Facebook advertiser a shiver of excitement! Before you scramble to check out these new features on your desktop and mobile devices, however, keep in mind that while some of these features are still in their testing stages, some are still being rolled out. This means the features released may not be entirely available or visible to you yet. Read the next article in this series – Facebook Marketing for Beginners The career opportunities in digital marketing are plenty; you get to choose what you want to become. If you are curious to get into the world of digital marketing, check out upGrad & MICA’s  Digital Marketing Program  Top Digital Marketing Skills Online Advertising Courses Influencer Marketing Programs SEO Optimisation Courses Performance Marketing Certification Search Engine Marketing Course Email Marketing Strategy Content Marketing Strategy Social Media Advertising Digital Marketing Analytics Website Analytics Online Display Advertising Best Affiliate Programs upGrad’s Exclusive Digital Marketing Webinar for you – What’s new in Marketing? document.createElement('video'); https://cdn.upgrad.com/blog/rumi-ambastha.mp4 Digital Marketing Free courses to Learn Influencer marketing free course Introduction to advertising free course Influencer marketing right free course SEO basics free course SEM basics free course Email marketing free course Social media marketing introduction free course How to leverage user generated content free course Content marketing free course Fundamentals of marketing free course Brand marketing masterclass free course Popular Digital Marketing Blogs Beginners Guide to YouTube Marketing : Complete List How to Monetize Your YouTube Channel? 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This is a Guest Blog by Anne Felicitas, from AdvertiseMint, a Facebook ad agency. This is the second of a four-part series by AdvertiseMint. The first one was about 12 New Facebook Products. Best Digital Marketing Courses Online Advanced Certificate in Brand Communication Management - MICA Advanced Certificate in Digital Marketing and Communication - MICA Performance Marketing Bootcamp - Google Ads from upGrad To Explore all our courses, visit our page below. Digital Marketing Courses Targeting your ads is perhaps one of the most important aspects of Facebook ads that you must execute correctly. The creatives you spent time and money on and the ad copies you whipped to perfection won’t matter if your targeting is weak. After all, what’s the point of spending money on beautiful creatives when your ad, because you failed to create detailed targeting, doesn’t resonate with your audience? If your ad fails to resonate with your audience, your audience will ignore your ad, and you won’t get any conversions. Facebook ad’s targeting options are as vast and as bottomless as the ocean — you won’t believe all the tools available to you. In-demand Digital Marketing Skills Advertising Courses Influencer Marketing Courses SEO Courses Performance Marketing Courses SEM Courses Email Marketing Courses Content Marketing Courses Social Media Marketing Courses Marketing Analytics Courses Web Analytics Courses Display Advertising Courses Affiliate Marketing Courses Learn digital marketing courses online from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career. Here are three things you likely don’t know — but you should know — about Facebook ad targeting. 1. You Can Target Almost Anyone With Facebook targeting, you have the option to target by core audiences. Core audiences include the categories: demographics, location, interests, and behaviors. Demographics You can target individuals based on their age, gender, relationship status, education, workplace, and job titles, among many others. Facebook will match the information you enter to the information Facebook users provide on their Facebook profiles. Location You can also target individuals based on specific areas. Your target location can be as broad as the entire Unites States or as narrow as anywhere within five miles from your business. Additionally, should you choose to do so, you can also target different countries. When you target by location, you can enter the specific country, state/province, city, or even zip code. Facebook will match the information you enter with the information Facebook users state on their profiles or timelines, which is validated by an IP address. Digital Marketing Free courses to Learn Influencer marketing free course Introduction to advertising free course Influencer marketing right free course SEO basics free course SEM basics free course Email marketing free course Social media marketing introduction free course How to leverage user generated content free course Content marketing free course Fundamentals of marketing free course Brand marketing masterclass free course Interests In addition to demographics and location, Facebook gives you the ability to target individuals according to their interests. You can target people with particular hobbies, their favorite entertainment, particular interest in certain brands, and many other personalisations — honestly, you can target any interest imaginable. When you choose the interests you want to target, the Interests Section will suggest keywords to begin your search. Additionally, these keywords will contain information on the number of people you can reach. Behaviors Finally, you can target individuals with specific behavioral patterns. For example, you can target people based on their purchase behaviors, device usage, and other activities that occur on or off Facebook. Facebook acquires information on activities occurring outside of its platform from its third-party partners, which includes Acxiom, Datalogix, and Epsilon. 2. You Can Target Customers, Web Visitors, and Mobile Users Another Facebook targeting option is through Custom Audiences. With Custom Audiences you can target existing customers, web visitors, and mobile users. Current customers You can download data from your CRM (Customer Relationship Management) system or customer contact lists to Facebook. Facebook will match the information your list provides (names, emails, phone numbers, etc.), to the information that current Facebook users themselves provide when signing up for an account. Web visitors In addition to contact lists, you can create a Custom Audience comprised of people who have visited your website. To obtain this information, you must use the Facebook Pixel, a piece of code installed on your website that tracks who visits the different pages of your site. upGrad’s Exclusive Digital Marketing Webinar for you – What’s new in Marketing? document.createElement('video'); https://cdn.upgrad.com/blog/rumi-ambastha.mp4   Mobile users You can also target those who used your app using the Facebook SDK. The Facebook SDK, a code you install in your app, will track the users who engaged with your app. You can then upload these users to your Custom Audiences. 3. You Can Target Look-A-Like Audiences Sometimes it’s not enough to only target your customers. You need to expand at some point. Fortunately, with the help of Lookalike Audiences, you can do exactly that. Lookalike Audiences allows you to reach an audience most likely to be interested in your business by serving your ads to individuals who are similar to your current target audience. Lookalike Audience can take information from several sources: Custom Audience Facebook Pixel data Mobile App data Fans of your page From these sources, Facebook can identify common qualities between your audiences. Afterward, Facebook finds people who are similar to your chosen audiences, in the location you choose. If you didn’t know about any of these three Facebook ad targeting capabilities, don’t fret because you’re not alone. It’s hard to fathom Facebook ad’s targeting options, considering there are hundreds of them, more than you can ever imagine and more than you can ever commit to memory. Nonetheless, if you remember the three items mentioned in this post, then you’ll have an easier time targeting your ads correctly. Good luck! Popular Digital Marketing Blogs Beginners Guide to YouTube Marketing : Complete List How to Monetize Your YouTube Channel? Top 5 Actionable Steps The Complete Guide on setting up a LinkedIn Company Page Everything You Need To Know About Digital Marketing A Complete Guide to Digital Marketing Strategy: What it is and How to create it? Digital Marketing Tutorial: A Step-by-Step Guide To Become an Expert Future of Digital Marketing: How It Goes From Here Importance of Digital Marketing: Top 10 Reasons Your Business Needs it Digital Marketing Challenges: How to Win Amidst the Challenges in Digital Marketing Read the third article in this series – Exciting New Features are Coming to Facebook Ads.

This is a Guest Blog by Anne Felicitas, from AdvertiseMint, a Facebook advertising agency. This post is the first of a four-part series by AdvertiseMint. If you’re not already aware, Facebook is planning to roll new Facebook products, features and updates for its users. What’s in store for you? The items on this list include free captioning service, Live Audio, new tools for apps, among many others. Best Online Digital Marketing Courses Advanced Certificate in Brand Communication Management - MICA Advanced Certificate in Digital Marketing and Communication - MICA Performance Marketing Bootcamp - Google Ads from upGrad To explore all our certification courses on Digital Marketing, kindly visit our page below. Digital Marketing Certification Intrigued? Read the list below for the 12 new Facebook products you should expect very soon! 1. Mid-Roll Video Ads Earlier this month, Facebook announced that it’s currently testing mid-roll video ads on videos that run for at least 90 seconds (videos below this minimum time requirement are ineligible). These mid-roll ads will only appear after viewers have watched at least 20 seconds of the video. Facebook will split the revenue with publishers, giving them 55% percent of the cut. Top Digital Marketing Skills Online Advertising Courses Influencer Marketing Programs SEO Optimisation Courses Performance Marketing Certification Search Engine Marketing Course Email Marketing Strategy Content Marketing Strategy Social Media Advertising Digital Marketing Analytics Website Analytics Online Display Advertising Best Affiliate Programs The move to add mid-roll ads was likely provoked by complaints from publishers, publishers who were unhappy with the amount of revenue their expensive videos garnered – relatively insufficient. Inserting mid-roll ads to videos gives publishers a way to make money out of their videos. Although no word has emerged on when these mid-roll ads will be officially rolled out to the public, it’s likely that it will happen sometime this year if the tests are successful. Digital Marketing Free courses to Learn Influencer marketing free course Introduction to advertising free course Influencer marketing right free course SEO basics free course SEM basics free course Email marketing free course Social media marketing introduction free course How to leverage user generated content free course Content marketing free course Fundamentals of marketing free course Brand marketing masterclass free course 2. Facebook Captioning Service Through the years, Facebook and its advertisers have noticed that videos perform better when they come with captions. They found that videos with captions have a 12% average increase in watch time, an 18% increase in video completion rate, and a 10% decrease in cost-per-ten-second view—it’s not hard to imagine why. Since videos play automatically with sound off, videos with captions give users the ability to watch a video without having to press play for sound on. Additionally, users prefer playing videos with sound off as it gives them the ability to watch videos at any time in any setting. To encourage publishers and advertisers to create more videos with captions, Facebook for English Captioning is launching a free professional captioning service. This service aims to further improve video’s performance. 3. Ad Blocking Options Early in December, Facebook began testing an ad-option that allows Facebook users to block certain ads they deem insensitive or offensive. Currently, users can only block alcohol and parenting ads. “This is an early test that will allow people to hide ad topics they prefer not to see,” a Facebook spokesperson told Business Insider. “We are starting with alcohol and parenting since those were the two most common topics that came up in our research.” The new blocking tool is located on the updated version of the ad preferences menu, the place where users can choose which types of ads they want to see. 4. Live Audio Facebook is currently testing Live Audio with three exciting features: low WiFi connectivity, real-time interaction, and screen-off audio. Low WiFi connectivity – a feature that alerts the broadcaster of low internet signals and presents other options for connecting with audiences. Real-time interaction – users can ask questions, leave reactions, or share the broadcast with friends during the live broadcast. Screen-off audio – users with Android devices can play a live broadcast outside the app or with a locked phone too. Those with iOS devices can listen to the broadcast while browsing other parts of Facebook. Facebook is currently testing Live Audio with a select few partners such as BBC World Service, LBC, Harper Collins, and authors Adam Grant and Brit Bennett. 5. Live Contributor Role for Pages Before this new feature, only admins of Facebook fan and business pages were allowed to go live. However, with the new “Live Contributor” role, currently being rolled out to Facebook pages, admins have the power to choose which contributors can go live on their behalf. 6. Video Insights for Profiles Video metrics for both, live and regular videos, posted by profiles with 5,000 or more followers are being rolled out by Facebook. These metrics will include the following insights: Total minutes viewed Total number of views Total engagement People will also be able to see insights for all the videos they post on their profile over 7, 30, and 60-day periods, including the total number of video posts, engagement, total views and minutes viewed, and the total number of profile followers. 7. Live Video Comment Pinning The option to pin comments to the bottom of a live video is now available to broadcasters, allowing publishers to personalize their broadcast and highlight specific comments for their viewers. 8. Live Video Permalink for Pages Facebook is rolling out a permalink that allows publishers to direct viewers to a live broadcast as it’s happening.  Once clicked, viewers will see the live video of a broadcast that is currently underway and a library of the page’s previous live and non-live video content. 9. Cross Posting for Previously Live Videos Facebook is also rolling out a series of cross-posting features that help publishers reach audiences across different pages. After a publisher has finished a live broadcast, they can seamlessly post the video to multiple pages at the same time. 10. New Canvas Tools Facebook updated and added new Canvas features for easy use and navigation. Here are the Facebook products and features you should expect: Swipe-to-open Store Locator In-feed redesign 11. Tools for Apps Advertisers are getting more tools for their apps. Here are the updates to watch out for: Dynamic ads for app installs: Ads that drive mobile app installs. They target an audience more likely to install your app, including people who may have recently browsed your products. App event optimization: A tool that increases success for businesses in mobile commerce and gaming. upGrad’s Exclusive Digital Marketing Webinar for you – Webinar with Q&A Session on Digital Marketing document.createElement('video'); https://cdn.upgrad.com/blog/kapil-panchal-alumni-talk-about-careers-in-dm.mp4   App re-marketing products: A tool that drives repeat actions from people who have already installed your app. It targets those who have already taken certain actions on your products. View through attribution and impression data: Assigns credits to ads that people viewed but never clicked and explains how your ad campaigns impact incremental installs. Popular Digital Marketing Blogs Beginners Guide to YouTube Marketing : Complete List How to Monetize Your YouTube Channel? Top 5 Actionable Steps The Complete Guide on setting up a LinkedIn Company Page Everything You Need To Know About Digital Marketing A Complete Guide to Digital Marketing Strategy: What it is and How to create it? Digital Marketing Tutorial: A Step-by-Step Guide To Become an Expert Future of Digital Marketing: How It Goes From Here Importance of Digital Marketing: Top 10 Reasons Your Business Needs it Digital Marketing Challenges: How to Win Amidst the Challenges in Digital Marketing 12. Improved Dynamic Product Ads Previously dynamic ads could only target users who have interacted with a brand’s app or website. Now, with the update that’s currently in the making, dynamic ads can target more than those who engaged with the website or app, including those who engaged with content on Facebook or browsed multiple websites looking for a similar product. As seen with the soon-to-be-launched Live Audio, Mid-Roll Video Ads, and Free Captioning Services among many others, Facebook is undoubtedly entering the new year, strong. Read second article in this series – Top 3 Capabilities of Facebook Ad Targeting.  Learn digital marketing courses online from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career. Featured Programs for you – Advanced Certificate in Digital Branding & Advertising from MICA