Top 6 Email Marketing Techniques You Should Follow in 2021

Is email marketing dead?

The answer is a BIG NO. If you think email marketing techniques are a deadlock, you are missing out on its real metrics. Even if with the ever-increasing craze of video, AI, chatbots, virtual reality, and social media, email marketing seems to be a talk of the past. But it does not mean that email marketing techniques are dead.

Email marketing skill is still alive and standing strong even today. Email marketing is one of the most effective marketing strategies for your brand promotion in 2020, beating out SEO, SMO, and affiliate marketing.

Since the people use emails more than the other digital channels, email marketing technique prevails to be the leading marketing strategy even today.  Experimental studies prove that people use emails more than social media.

Source

Therefore, building a strong email marketing campaign is essential for all the businesses out there. But there is a problem. Most of the email marketers don’t possess the essential email marketing skills to do it right.

Worry not!

Here we have talked about the top six email marketing skills. These skills will help you succeed in your next campaign, and reap all the rewards this channel can bring in 2020.

Top 6 Email Marketing Techniques

1. Write Professional Emails

How would you perceive an email filled with grammatical errors and typos? What kind of image will you make about the sender’s company?

Such errors can easily tarnish the brand image.

Hence, always take out time to plan and draft content strategy for your email marketing. Writing professional emails is a cardinal skill that every marketer should have, and email marketing is no exception to it. If you want your email marketing campaign to be successful, you need to provide engaging and informative content to your consumers.

Every day tons of emails are struggling to gain subscribers’ attention – and good content is the weapon to win their attention. If you want your email marketing campaigns to be successful and entice more consumers to your business, you have to entertain them with useful and relevant content.

  •       Use eye-popping subject lines and catchy content to entice the audience and increase click rates.
  •       Make sure your email contains no typo and grammatical errors.

2. Create Personalized Content

Personalization is the cornerstone of all email marketing techniques.

Why?

Subscribers have got tired of receiving irrelevant emails that don’t cater to their needs. They like receiving and opening personalized content. No matter how big your audience is, personalization will help you maintain a personal connection with the viewers.

As per recent research, a personalized email has a 17% increase in open rate and a 29.6% increase in click rate.

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How to draft personalized mails?

It’s simple.

  •   Figure out, “What appeals to your audience the most?” “How do they define good customer service?” “What do they look for when browsing for something?” “What made them visit your website and subscribe to your emails?” and so on.
  •   Supplying them the emails that feature their names, buying and browsing habits, and other personal data will be the good email marketing skills to entice the readers.
  •   Use Artificial Intelligence. AI will help you comprehend what kinds of content your subscribers consume, their past behaviour, headline suggestions, segmentation options, and a lot more. 

By sending personalized content, you can make your subscribers feel that you care about their needs. As a result, you will experience a better retention rate.

Read: How to create email marketing strategy?

3. Draft Mobile-Friendly Emails

As per recent research done in July 2020, the number of active internet users worldwide is 4.57 billion, and mobile Internet users are 4.17 billion.

Source

It simply means that people often use their handheld devices to browse the web, check their emails, and scroll through social media feeds. Therefore, every marketer needs to make sure that their emails are mobile-friendly.

  •       Test your emails to make them look good on all mobile devices.
  •       Consider the length and downloading speed of visuals and texts to create mobile-optimized emails.

4. Make It Easy to Sign Up

It is one of the most cardinal email marketing skills that no marketer should overlook. Make it easy for your audience to subscribe to your emails. Don’t hamper prospective sign-ups by asking for too much information like age, gender, sex, nationality, etc.

  •       Add an email sign-up option on every piece of content you publish – blogs, emails, web pages, and so on.
  •       Streamline the process by just asking for a name and email address.
  •       Make it a “one-click” registration so that the subscribers can easily consent to your emails in one fell swoop.

5. Limit Your Email Blasts

Remember, you are just a guest in their inbox, and no one likes the frequent visit of a guest.

Do you know an average corporate professional receives 121 emails daily? Unsurprisingly, it is a little too much. Don’t bother them with too many email blasts. People have subscribed to your emails because they are somehow interested in your offerings. Don’t turn their interest into irritation by flooding their inbox with your frequent emails.

  • Consider limiting your emails once a week.

Also Read: Email Marketing Tips

6. State a Call-to-Action

So, you have finally earned the email marketing skills to catch your subscribers’ attention and drive clicks. Right?

Now what?

Do you want your subscribers to sign up for your newsletter or visit your website? Do you want them to like your social media profiles or buy your online offerings? Whatever your goal is, lead them to it with a Call-to-action.

  •       Create a clear purpose and a call-to-action in each of your emails.
  •       Depending on your goal, you can add, ‘Shop Now’, ‘Avail the offer today, ‘Get 50% off now’, ‘Rush, stocks are running fast’, ‘Plan for your future now’, ‘Buy Now, Pay Later’, and so on.

Conclusion

Hopefully, these email marketing techniques will help you reap all the gains this channel can bring in 2020. Do you want some more insight to sharpen your email marketing skills? Then get in touch with UpGrad

If you wish to explore and become an expert in Digital Marketing, check out MICA and upGrad’s Digital Marketing Certificate Program. Become an expert in social media marketing, content marketing, branding, marketing analysis and PR.

What are mobile-optimised emails?

With some manipulation of CSS coding and HTML, it is possible to create emails that are mobile optimised. This means that they can be read with ease on a handheld device.
With the help of mobile optimised emails, it is possible to interact with and scan the content of an email in a hassle-free fashion. The user experiences more engagement with the communication.
This also results in higher click-through and open rates for email campaigns.

What is content marketing?

Content marketing is one form of marketing strategy. It involves the creation and distribution of consistent, relevant, and valuable content to acquire new customers and to engage the established consumer base.
Content marketing is different from sales pitches or marketing spiel. Unlike the promotion of products and services, it offers useful information to the target audience on how to address their pain points and adds value to their lives.
Content marketing is an integral element of marketing across some of the largest corporations in the world. Well-known brands that practice content marketing as a business strategy include John Deere, Cisco Systems, Microsoft, and P&G.

What is an email blast?

An email blast is a type of broadcast. It is the practice of sending an email message to innumerable subscribers who are a part of a mailing list.
Bloggers regularly use email blasts to drive more traffic to their sites. Businesses also send out email blasts to boost sales.
Email blasts enjoy a wide reach since they are pushed to targets generated from an email list. Email blasts are also referred to as email campaigns, e-blasts, bulk emails, mass emails, and broadcast emails.
Newsletters and promotional content are the 2 most common forms of marketing communication sent via email blasts.

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