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For College Students
    Overview
    UpGrad is one of the leading platforms offering a Digital Marketing (DM) course in Hyderabad. It is an exceptionally well-structured Digital Marketing course specially designed for working professionals who aspire to master theoretical concepts and get hands-on practical experience in the domain. UpGrad’s Digital Marketing course spans over 400 hours of learning during which candidates are introduced to the core concepts of DM including SEO, SEM, Social Media & Content Marketing, Email Marketing, Website Development, Campaign Management, Web Analytics, and much more. Also, you get to work with an array of DM tools to acquire the various skills required for the trending job positions in the industry.
    As part of the practical learning experience, each candidate gets a chance to work on live campaigns, assignments, and industry projects, guided by the top mentors and industry leaders. This allows you to get a better understanding of the real-world industry scenario. Furthermore, you get plenty of industry exposure as you interact and engage in one-on-one communication sessions with leading industry experts in the field. To make for a well-rounded learning experience, UpGrad also has a dedicated career support team for conducting mock interviews and helping students in Resume building.
    So, if you wish to embark on a Digital Marketing career or even take your Digital Marketing career to the next level, UpGrad is the perfect platform for you!
    Digital Marketing is an emerging field, which means it is still evolving. Thus, to be a successful Digital Marketer, only degrees and certifications aren’t enough. You need to have a strong passion for learning, researching, and discovering new trends in both the market and the digital domain. Here are a few simple steps to help you become a Digital Marketer:
    Ideal educational qualifications:
    • First, get a Bachelor’s degree (any specialization will do, but if you are interested in Marketing, perhaps BBA will be the right choice).
    • Enroll in a Digital Marketing course/training program and get a Digital Marketing certification.
    • Attend industry networking events (conferences, seminars, webinars, etc.) to learn from Thought Leaders and to connect with like-minded individuals.
    • Acquire a Digital Marketing internship.
    • Stay updated with the advancements in the field of Digital Marketing by reading journals, articles, blogs, newsletters, and books.
    • Never stop learning and practicing.

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    Digital Marketing Platforms and Tools

    Instructors

    Learn from India’s top Digital Marketing faculty and industry leaders

    Overview
    According to Glassdoor, a Digital Marketing professional in Hyderabad can earn an average salary of Rs. 3,33,740 annually. For freshers, the starting salary in Digital Marketing can be anywhere around Rs. 2, 50,000 - 4, 00,000 LPA, with the higher-end salary offered to candidates from reputed B-schools in India. After about five years into this profession, one can earn anywhere between Rs. 4,80,000 - 6,00,000 LPA.
    Just like any other profession, the higher your working experience in Digital Marketing, the higher will be your salary. After all, experience is a sign of expertise and competency. Once you become a Digital Marketing Manager or Digital Marketing Strategist, your ballpark salary will range between Rs. 10,00,000 - 15,00,000 LPA. As for the position of the Chief Marketing Officer, you can earn as high as Rs. 25,00,000 - 45,00,000 LPA or more.
    Apart from experience, the salary of a Digital Marketing professional in Hyderabad also depends on other factors like company size, job profile, and training and skill set. However, the great thing about the compensation in Digital Marketing is that it keeps on increasing year after year.
    The domain of Digital Marketing has numerous different specializations, thereby creating tons of employment opportunities for budding aspirants. For instance, the junior and mid-level job roles in Digital Marketing include:
    • Digital Marketing Trainee/Assistant
    • Digital Marketing Copywriter
    • Content Marketer
    • Content Editor
    • Web Analyst
    • SEO Executive
    • SEM Specialist/Marketer
    • Social Media Specialist
    • Email Marketing Specialist
    • Digital Marketing Executive
    High-Level Digital Marketing job roles:
    • UX Manager
    • Social Media Manager
    • Content Marketing Manager
    • Inbound Marketing Manager
    • Digital Marketing Manager
    • Paid Advertising Manager
    • Digital Marketing Strategist
    • Digital Branding Head
    • Digital Marketing Head
    • Chief Marketing Officer
    In light of the ever-increasing demand for Digital Marketers, one thing is for sure - Digital Marketing is here to stay. Since careers in this field are booming right now, the various job profiles in Digital Marketing guarantee a safe and secure future with opportunities for high growth.
    As for the career progression in Digital Marketing, it is a pretty straightforward path. From being a Trainee/Assistant/Associate, you can opt for specific areas of specialization like content marketing, SEO/SEM marketing, web marketing, email marketing, etc. After this, as you gradually gain experience, you will move on to higher avenues in Executive or Managerial posts. The next level of promotion will be as a Team Lead such as Digital Marketing Head, Social Media Head, Digital Branding Head, SEO Head, Content Head, etc. Ultimately, as we mentioned earlier, you will get promoted to the position of the Chief Marketing Officer.

    The upGrad Advantage

    Strong hand-holding with dedicated support to help you become proficient in the subject
    benefits

    Regular 1-on-1 interaction with Industry Experts

    Regular 1-on-1 interaction with Industry Experts
    • Discussions on career growth and industry expectations
    • Feedback on project work and assignments
    benefits

    Dedicated Student Success Mentors

    Dedicated Student Success Mentors
    • Help in learning plans ensuring consistent progress
    • Resolve non-academic queries for smooth learning experience
    benefits

    Doubt Resolution on Q&A Forums & WhatsApp Groups

    Doubt Resolution on Q&A Forums & WhatsApp Groups
    • Timely doubt resolution by qualified teachers
    • Regular live Q&A sessions with experts
    benefits

    Networking with Industry Experts & Peers

    Networking with Industry Experts & Peers
    • Live sessions by industry experts on relevant topics
    • Interaction with experts and peers in online and offline events translating into new job opportunities
    benefits

    Job Placement Assistance

    Job Placement Assistance
    • Personalised resume building exercise
    • Mock interviews with our hiring experts
    • Job Interviews with 250+ hiring partners

    Our Hiring Partners

    Opening the doors to the best in the industry

    Over 100 Careers transformed

    Digital Marketing Articles

    Find the latest and informative post on Digital Marketing. Keep yourself updated, know the current trends in Digital Marketing industry and use cases specially for you

    Student Reviews

    Frequently Asked Questions

    Program Curriculum & Learning Experience

    What certification will I get after completion of this course?

    Post this program, you will get a Post Graduate Certification in Digital Marketing & Communication from MICA & upGrad. You will also receive certification in the specialisation that you choose. For example, if you choose Marketing Analytics as your specialisation, then you will receive two certificates from MICA and upGrad: One describing your successful completion of the Digital Marketing course and the second certification describing your successful completion of Marketing Analytics.

    Starting salary of fresher in digital marketing ?

    Salary is the most attractive feature of the job for the applicants. digital marketing has their set salary brackets based on the profile and candidates’ past experience. The annual salary package for digital marketing Fresher is 3.5 lacs, for Mid-Level is 4.8 lacs and for Senior-Level (7+ years) is 8 lacs. Every job has a different but specific salary range depending on the kind of experience and different educational qualifications. It is good for a youth to know and understand the salary trends for a particular job in a particular city, so that he/she can set the salary expectations right before applying. Knowing the salary data can also help youth to choose whether to apply for a job opening in a city or not. This salary trend study helps youth in making the decision.

    How is upGrad's Digital Marketing Course?

    New technology is coming up rapidly and the future in the field of Digital Marketing seems interesting and is much in Demand. Digital Marketing seems very bright due to its clear making strategies which helps brands to target customers and help the brand to expand across various channels.  As you are aware of the program which is in association with MICA. The duration of the program is 6.5 months and you will learn various skills such as Marketing Analytics, Branding, Search Engine Marketing, content marketing, etc. On successful completion of the program, you will receive a certification from Mudra Institute of Communications, Ahmedabad. On enrolling for the program You will get the best of MICA and upGrad.

    How is the content, academic lectures and placement for this program?

    PG certification in Digital Marketing and Communication in association with MICA school of Ideas can help you become a digital marketing expert by specializing in Content Marketing, Marketing Analytics, Branding, and Public Relations. We have industry experts from Thomas Cook, Protinex, Star Sports, and Zivame. We have over 300+ hiring partners and the duration of the program is 6.5 months with a recommendation of investing at least 7-9 hours every week. The curriculum is for a duration of 6.5 months and has more than 180 hours of content, which includes live sessions that deep dive into various marketing channels. The learners will learn how to strategize digital marketing and communication campaigns, Identify and plan the use of relevant digital channels. We have a number of specializations such as Marketing Communications - PR, Social Media and Content Marketing, and Branding. We provide placement assistance in terms of a 1-on-1 career coach, career counselling, resume feedback, mock interviews etc. through our Career Services team.