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Execute real digital marketing campaigns across SEO, Ads & Social Media
Run paid campaigns using Google Ads & Meta Ads Manager
Build marketing funnels using Email, Automation & CRM tools
Leverage Generative AI for content, ads & performance optimization
Duration
4 Months
New Batch Starts
15 July 2026
For Enquiry
9151562229
Scholarships
Upto 50%*
Request a Callback
15+ Marketing Tools & Platforms
12+ Live Marketing Campaigns
Industry-Ready Curriculum
Masterclasses by Industry Veterans
Expert Faculty with Real-World Experience
Hands-on Training with Live Projects
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Monthly Employability Tests
Guided Internship with Top Companies
3 Years Career Portal Access
3 Years Access to Learning Portal
Industry-Recognized Certifications
Domain, Hosting & Control Panel
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Functional Aspects of a Website
Learning Focus
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Hands-on Depth
Tools Exposure
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Internship & Live Experience
Career Support
Outcome
Advanced Certificate in Digital Marketing
End-to-end campaign execution with measurable ROI
SEO, Paid Ads, Social Media, Automation, Analytics, GenAI
12+ live campaigns with real case studies
15+ industry tools including Google Ads, Meta & GA4
Curriculum aligned with current hiring trends
Guided internship with real campaign execution
360° career support with 1:1 mock interviews & placement assistance
Industry-ready Digital Marketing Professional
Other Digital Marketing Courses
Theory-heavy modules
Limited platform exposure
Assignment-based learning
Basic tool walkthroughs
Outdated or generic syllabus
Simulated projects only
Limited placement guidance
Concept familiarity

Work on real-world projects with 1:1 mentorship as part of our classroom program.

Exclusive sessions on real-world best practices and emerging tech.

Our methodology follows five stages: pre-class preparation, concept understanding, guided practice, problem-solving, and real-world projects.

Build real-world applications and gain confidence through our classroom program.

Get membership to learner management system with free built-in tools to practice real-world learning.

Get access to jobs, internships and hiring drives even after completing our classroom program.
2nd Floor, Siya Ram Complex, Maharana Pratap Chauraha, 3rd, Station Rd, near Hussainganj, Udaiganj, Husainganj, Lucknow, Uttar Pradesh 226001
Aptitude Training
Resume Building
LinkedIn Profile Evaluation
Interview Question Bank
1:1 Mock Interview Calls
Hands-on Technical Learning
Soft Skill Training
GD/Interview Prep
Please find below the detailed steps to be followed as a part of the admission process.
Start Your Application
Follow the below application process to begin your enrollment process.
Submit Your Interest
Fill out the enquiry form on our website. Select your preferred city and learning support centre.
Speak to our Academic Counsellor
Discuss your background, goals, and best-fit program.
Confirm Your Batch
Choose from our morning / evening / weekend batches that suit your schedule
Start Learning
Once enrolled, you’ll receive onboarding details and access to learning resources. You can then begin your offline learning experience at the selected upGrad centre.
Job Role | Entry-Level Salary | Mid-Level Salary | Senior / Lead Salary |
Digital Marketing Executive | ~₹2 L – ₹3.5 L per year | ~₹3.5 L – ₹4.7 L per year | ₹4 L – ₹6 L+ per year |
Performance Marketing Specialist | ~₹2.4 L – ₹4 L per year | ~₹4.5 L – ₹8 L per year | ₹9 L – ₹15 L+ per year |
SEO Specialist | ~₹2 L – ₹3 L per year | ~₹3 L – ₹5 L per year | ₹4 L – ₹6 L+ per year |
Social Media Manager | ~₹1.5 L – ₹3 L per year | ~₹2.5 L – ₹4 L per year | ₹5 L – ₹9 L+ per year |
Implementation Engineer, AB Knowledge Systems
With a year of internship experience, I joined upGrad because of its strong reputation for helping students upskill and secure good jobs. The learning experience has been excellent, with well-structured content relevant to market demands. I've gained new skills and deepened my knowledge. I highly recommend upGrad for anyone serious about advancing their career.

Atharva Bhapkar
Implementation Engineer
Specialist Programmer, Infosys
I had no work experience and was unsure about entering the Data Science field. A friend introduced me to upGrad, where I received great support, especially with resume building. The teaching staff is well versed in the field including help with professional profiles. upGrad is an ideal choice for upskilling, thanks to its mentorship and personalized support.

Mansi Deepak Kodgire
Specialist Programmer
Assistant Manager - Sales
With 6+ years in the non-IT domain, I chose upGrad to help me transition into IT. Its curriculum provided me with in-depth skills in data science and AI-ML, and the instructors at the Indore centre offered invaluable one-on-one support. For anyone seeking to break into Data Science or shift to IT, this program is a great choice for gaining technical expertise.
-de17405884154c62af47f86150ecd1f7.webp&w=256&q=75)
Aniket Gogaliya
Assistant Manager
Software Engineer, Incred Money
Before upGrad, I wanted to strengthen my technical skills and transition into a more technical role. I chose upGrad for its structured curriculum in Data Structures and Algorithms (DSA) and MERN Stack Development. The hands-on projects and real-world applications enhanced my skills, making me job ready. Now, I’m excited and prepared to take the next step in my career.

Swaroop Ramdas Chavan
Software Engineer
Data Researcher, Collegedunia
As a recent Computer Science graduate, I felt I needed practical, job-ready skills in Data Science. I chose upGrad for its job-focused learning and reputable partnerships, which offered hands-on courses, live sessions, mentor support, and real projects. This experience built my confidence and gave me the skills to tackle real Data Science projects in my career.

Priyanka Maruti Panchkwade
Data Researcher
3
Faculty Members

Data Science & AI
10+ years of experience in DA/DS, Ex-L&T, New Holland, Data Arc, has served on site for clients in Honkong, Nepal and Germany

Data Science & AI
12+ years of experience in data analytics, research, consultancy and academia, Ex-Deloitte having experience working with various ministries… Read More

Data Science & AI
Skilled in data analytics and data science. Previously worked as Sr. Faculty - Data Analytics Training in ExcelR Edtech Private Limited, Ben… Read More

Earn your upGrad certificate showcasing your experitse in Digital Marketing
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Receive a Guided Internship Certificate for gaining industry-relevant experience from our elite partners
Yes. The program is designed for beginners and does not require prior Digital Marketing experience. You'll start with foundational concepts and gradually progress to advanced topics such as SEO, social media marketing, paid advertising, analytics, and AI-powered marketing.
Anyone who has completed graduation in any stream such as B.E., B.Tech, B.Sc, B.Com, B.A., BBA, or BCA can apply. The program is open to students, graduates, freshers, entrepreneurs, and working professionals looking to build practical Digital Marketing skills. Learners from any academic background can apply and begin their Digital Marketing journey.
No. You do not need any coding or technical background to enrol in this program. The curriculum focuses on practical marketing concepts, campaign execution, content strategy, analytics, and digital advertising tools.
Absolutely. The program is designed to help working professionals upskill, explore career transitions, or strengthen their Digital Marketing expertise while managing their existing work commitments.
The curriculum covers SEO, Social Media Marketing, Performance Marketing, Google Ads, Meta Ads, Content Marketing, Email Marketing, Marketing Analytics, and AI-powered marketing strategies. The focus is on building practical, industry-relevant skills through hands-on learning.
Yes. The program includes practical assignments, campaign-based projects, and real-world marketing exercises that help you apply concepts in a business context. This hands-on approach helps you build confidence and a portfolio of work.
Yes. As businesses increasingly invest in online channels in Lucknow, the demand for skilled Digital Marketing professionals continues to grow. The field offers opportunities across startups, agencies, e-commerce companies, and established brands.
You will learn 15+ industry tools such as Google Ads, Meta Ads Manager, GA4, HubSpot, Mailchimp, LinkedIn Ads, Canva, SEMrush, and Ahrefs.
Learners receive career assistance through resume-building support, interview preparation, career guidance sessions, and access to relevant job opportunities. The goal is to help you become job-ready and confidently pursue Digital Marketing roles.
The total fee for the program is INR 65,000. This includes access to all courses, tools, live projects, and career support services. There are no hidden charges. The fee covers complete training and placement assistance.
The Advanced Certificate in Digital Marketing is a 4-month program designed to help learners build practical Digital Marketing skills in a structured and accelerated format. Throughout the program, you'll gain hands-on experience in areas such as SEO, social media marketing, paid advertising, content marketing, analytics, and AI-powered marketing strategies.
Yes, merit-based scholarships of up to 50% are available. Scholarships are offered based on eligibility and performance criteria. You can speak with an academic counselor for more details. This helps make the program more affordable.
You can contact the admissions team at 9151562229 for detailed information about program fees, payment plans, scholarships, batch schedules, and the enrolment process. The team can also guide you through eligibility requirements and help you choose the right program based on your career goals.
Yes. Located near Hussainganj and Maharana Pratap Chauraha, the Learning Support Centre is well-connected by road and public transport. It is conveniently accessible from nearby localities such as Udaiganj, Hazratganj, Charbagh, Lalbagh, and Kaiserbagh, making it easy for learners across central Lucknow to commute to the centre.
The upGrad Learning Support Centre is located at 2nd Floor, Siya Ram Complex, Maharana Pratap Chauraha, 3rd Station Road, near Hussainganj, Udaiganj, Husainganj, Lucknow, Uttar Pradesh 226001, making it easily accessible from different parts of the city.
Meet our experts, explore programs in detail, and see how our blended learning approach helps you achieve real career growth.