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IIT/IIM Courses

Digital Marketing Course in Wakad, Pune

    Execute real digital marketing campaigns across SEO, Ads & Social Media

    Run paid campaigns using Google Ads & Meta Ads Manager

    Build marketing funnels using Email, Automation & CRM tools

    Leverage Generative AI for content, ads & performance optimization

Duration

6 Months

New Batch Starts

30 July 2026

For Enquiry

9321337700

Scholarships

Upto 50%*

Request a Callback

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Program Highlights

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15+ Marketing Tools & Platforms

12+ Live Marketing Campaigns

Industry-Ready Curriculum

Masterclasses by Industry Veterans

Expert Faculty with Real-World Experience

Hands-on Training with Live Projects

Interview Prep & Soft Skills Training

Monthly Employability Tests

Guided Internship with Top Companies

3 Years Career Portal Access

3 Years Access to Learning Portal

Industry-Recognized Certifications

Program Curriculum

Module 1: CMS (WordPress) Website Design & Development

Domain, Hosting & Control Panel

  • Domain registration & management,
  • hosting selection, cPanel navigation

Installing WordPress

  • Download, installation, initial setup & basic configuration

Themes & Templates

  • Theme selection & installation, customization, template usage

Installing Plugin

  • Essential plugins, installation, configuration & updates

Building Web Pages

  • Creating & managing pages, Elementor Page Builder, media integration

Functional Aspects of a Website

  • Navigation & mobile responsiveness
  • Forms & data capturing
  • Google Analytics setup
  • Backup & recovery solutions

Module 2: Search Engine Optimization using Rank Math

  • Featured snippets optimization
  • Focus keyword selection
  • SEO-friendly site titles
  • Meta descriptions
  • On-page & content SEO using Rank Math
  • Image SEO
  • Internal linking

Module 3: Social Media Management (Meta)

  • Content strategy development
  • Content creation
  • Managing accounts via Meta Business Suite

Module 4: Social Media Marketing (Meta)

  • Social media & business account setup
  • Ad account creation & payment setup
  • Campaign objectives & AIDA model
  • Ad creation & launch
  • KPI measurement
  • Campaign optimization

Module 5: Google & YouTube Marketing

  • Google & YouTube account setup
  • Ad account & payment setup
  • Campaign objectives
  • Ad creation & launch
  • KPI tracking
  • Ad optimization

Module 6: Marketing Automation

  • Pabbly integrations
  • Wati (WhatsApp automation)
  • Zoho CRM & marketing automation
  • Webhook integrations

Module 7: Graphics Design (Canva)

  • Canva dashboard & project management
  • Templates & elements
  • Design creation using Canva tools
  • File sharing & downloads

Module 8: Artificial Intelligence (AI) for Digital Marketing

  • Introduction to AI in marketing & tools overview
  • AI for blog writing, ad copy & social media content
  • AI for image & video creation
  • AI-driven social media automation
  • AI chatbots & automated customer engagement

Module 9: Amazon Advertising & Marketplace Marketing

  • Amazon Seller & Vendor models
  • Seller account setup & product listing basics
  • Product listing & Amazon SEO optimization
  • Sponsored Products, Brands & Display Ads
  • Campaign setup & keyword targeting
  • ACoS, CTR, ROAS & KPI tracking
  • Ad optimization & scaling

What Makes This Program Stand Out?

Learning Focus

Coverage

Hands-on Depth

Tools Exposure

Industry Alignment

Internship & Live Experience

Career Support

Outcome

Advanced Certificate in Digital Marketing

End-to-end campaign execution with measurable ROI

SEO, Paid Ads, Social Media, Automation, Analytics, GenAI

12+ live campaigns with real case studies

15+ industry tools including Google Ads, Meta & GA4

Curriculum aligned with current hiring trends

Guided internship with real campaign execution

360° career support with 1:1 mock interviews & placement assistance

Industry-ready Digital Marketing Professional

Other Digital Marketing Courses

Theory-heavy modules

Limited platform exposure

Assignment-based learning

Basic tool walkthroughs

Outdated or generic syllabus

Simulated projects only

Limited placement guidance

Concept familiarity

Why Choose upGrad Learning Support Centre in Wakad, Pune?

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Guided Industry Projects with Mentorship

Work on real-world projects with 1:1 mentorship as part of our classroom program.

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Masterclasses by Industry Professionals

Exclusive sessions on real-world best practices and emerging tech.

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5Ps of Learning Methodology

Our methodology follows five stages: pre-class preparation, concept understanding, guided practice, problem-solving, and real-world projects.

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Hands-on Training with Live Projects

Build real-world applications and gain confidence through our classroom program.

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3 Years Access to Learning Portal

Get membership to learner management system with free built-in tools to practice real-world learning.

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3 Years Access to Career Portal

Get access to jobs, internships and hiring drives even after completing our classroom program.

Explore the Learning Support Centre in Pune

Visit the Learning Support Centre in Pune

Location

Wakad, Pune

Phone Number

9321337700

Working Hours

10 AM - 8 PM

Visit us here in Wakad Pune

Floor 1R, VTP Altitude, 109 & 110, Aundh - Ravet BRTS Rd, Gujar Nagar, Mangal Nagar, Wakad, Pune, Pimpri-Chinchwad, Maharashtra 411033, India

360° Career Support

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Aptitude Training

Resume Building

LinkedIn Profile Evaluation

Interview Question Bank

1:1 Mock Interview Calls

Hands-on Technical Learning

Soft Skill Training

GD/Interview Prep

Admission Process

Please find below the detailed steps to be followed as a part of the admission process.

Start Your Application

Follow the below application process to begin your enrollment process. 

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Submit Your Interest

Fill out the enquiry form on our website. Select your preferred city and centre.

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Speak to our Academic Counsellor

Discuss your background, goals, and best-fit program.

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Confirm Your Batch

Choose from our morning / evening / weekend batches that suit your schedule

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Start Learning

Once enrolled, you’ll receive onboarding details and access to learning resources. You can then begin your offline learning experience at the selected upGrad centre.

What Our Learners Have to Say

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Implementation Engineer, AB Knowledge Systems

With a year of internship experience, I joined upGrad because of its strong reputation for helping students upskill and secure good jobs. The learning experience has been excellent, with well-structured content relevant to market demands. I've gained new skills and deepened my knowledge. I highly recommend upGrad for anyone serious about advancing their career.

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Atharva Bhapkar

Implementation Engineer

Specialist Programmer, Infosys

I had no work experience and was unsure about entering the Data Science field. A friend introduced me to upGrad, where I received great support, especially with resume building. The teaching staff is well versed in the field including help with professional profiles. upGrad is an ideal choice for upskilling, thanks to its mentorship and personalized support.

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Mansi Deepak Kodgire

Specialist Programmer

Assistant Manager - Sales

With 6+ years in the non-IT domain, I chose upGrad to help me transition into IT. Its curriculum provided me with in-depth skills in data science and AI-ML, and the instructors at the Indore centre offered invaluable one-on-one support. For anyone seeking to break into Data Science or shift to IT, this program is a great choice for gaining technical expertise.

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Aniket Gogaliya

Assistant Manager

Software Engineer, Incred Money

Before upGrad, I wanted to strengthen my technical skills and transition into a more technical role. I chose upGrad for its structured curriculum in Data Structures and Algorithms (DSA) and MERN Stack Development. The hands-on projects and real-world applications enhanced my skills, making me job ready. Now, I’m excited and prepared to take the next step in my career.

LinkedIn
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Swaroop Ramdas Chavan

Software Engineer

Data Researcher, Collegedunia

As a recent Computer Science graduate, I felt I needed practical, job-ready skills in Data Science. I chose upGrad for its job-focused learning and reputable partnerships, which offered hands-on courses, live sessions, mentor support, and real projects. This experience built my confidence and gave me the skills to tackle real Data Science projects in my career.

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Priyanka Maruti Panchkwade

Data Researcher

Mentored by Top Professionals

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Faculty Members

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Alok Chauhan, Instructor

Alok Chauhan

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Data Science & AI

10+ years of experience in DA/DS, Ex-L&T, New Holland, Data Arc, has served on site for clients in Honkong, Nepal and Germany 

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Shalini Singh, Instructor

Shalini Singh

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Data Science & AI

12+ years of experience in data analytics, research, consultancy and academia, Ex-Deloitte having experience working with various ministries… Read More

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Sirisha Pamidipati, Instructor

Sirisha Pamidipati

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Data Science & AI

Skilled in data analytics and data science. Previously worked as Sr. Faculty - Data Analytics Training in ExcelR Edtech Private Limited, Ben… Read More

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Certificate in Digital Marketing

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Accelerated Digital Marketing Certificate

Earn your upGrad certificate showcasing your experitse in Digital Marketing

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Guided Internship Certificate

Receive a Guided Internship Certificate for gaining industry-relevant experience from our elite partners

Digital Marketing Course in Wakad, Pune

Pune's D2C brands, agencies, and IT-adjacent businesses are hiring digital marketers faster than most other functions right now, and upGrad's Digital marketing course in Wakad is built to put you directly in that pipeline. This is a 6-month, classroom-based program covering SEO, paid ads, social media, automation, and GenAI-powered marketing tools.

If you've been comparing digital marketing institutes in Pune, this Digital marketing course in Wakad stands out for its 12+ live campaigns and genuinely hands-on tool training.


Why Choose upGrad Learning Support Centre Wakad, Pune?

Digital marketing isn't something you learn by watching tutorials. It's learned by running real campaigns, spending real ad budgets, and reading real performance data. That's exactly why this Digital marketing course in Wakad is delivered offline, with structured classroom sessions replacing the passive, disconnected format of most online courses.

Choosing this Digital marketing course in Wakad, Pune gives you access to:

  • Fully in-person, mentor-led classroom sessions; a standout among digital marketing institutes in Pune for hands-on learning
  • 12+ live marketing campaigns across Meta Ads, Google Ads, SEO, and email marketing
  • Free access to 15+ industry tools, including Google Ads, Meta Ads Manager, GA4, HubSpot, Mailchimp, and SEMrush
  • GenAI integrated throughout — for blog writing, ad copy, image/video creation, and social automation
  • A guided internship with real campaign execution alongside top companies
  • 3 years of access to both the learning portal and the career portal
  • Placement support connected to 1,200+ hiring partners
  • Scholarships of up to 50% for eligible learners


Key Facilities at the Wakad Centre:

  • Modern classrooms for structured, in-person instruction
  • Smart labs for hands-on campaign building and tool practice
  • Dedicated mentorship on every live campaign
  • One-on-one academic and career counselling
  • Interview rooms for real practice and hiring conversations
  • Networking events with industry professionals and alumni
  • An active, collaborative student community
  • End-to-end career services, from resumes to job search
  • Structured mock interviews with detailed feedback
  • A dedicated placement cell tied to 1,200+ hiring partners

Among digital marketing agencies in Pune and in-house brand teams alike, employers consistently look for candidates who've actually run campaigns.


Digital Marketing Course Structure at Wakad, Pune

The Digital marketing course in Wakad spans 9 modules over 6 months, moving from website fundamentals to advanced paid media, automation, and AI-powered marketing. Here's the full Digital marketing course structure:

Module

Topics Included

Module 1: CMS (WordPress) Website Design & Development

Domain, hosting & cPanel, WordPress installation, themes & templates, plugins, Elementor page building, Google Analytics setup

Module 2: SEO using Rank Math

Featured snippets, focus keyword selection, SEO-friendly titles, meta descriptions, on-page & content SEO, image SEO, internal linking

Module 3: Social Media Management (Meta)

Content strategy development, content creation, managing accounts via Meta Business Suite

Module 4: Social Media Marketing (Meta)

Ad account setup, campaign objectives & AIDA model, ad creation & launch, KPI measurement, campaign optimization

Module 5: Google & YouTube Marketing

Account & payment setup, campaign objectives, ad creation & launch, KPI tracking, ad optimization

Module 6: Marketing Automation

Pabbly integrations, WhatsApp automation (Wati), Zoho CRM & marketing automation, webhook integrations

Module 7: Graphics Design (Canva)

Dashboard & project management, templates & elements, design creation, file sharing & downloads

Module 8: AI for Digital Marketing

AI for blog writing, ad copy & social content, AI image/video creation, AI-driven automation, AI chatbots

Module 9: Amazon Advertising & Marketplace Marketing

Seller/vendor models, product listing & Amazon SEO, Sponsored Ads, campaign setup, ACoS/CTR/ROAS tracking


Digital Marketing Skills You'll Build:

SEO (Rank Math), Google Ads, Meta Ads Manager, GA4, HubSpot, Mailchimp, LinkedIn Ads, Canva, SEMrush, Ahrefs, WordPress, Zoho CRM, Pabbly, and Amazon Advertising; a well-rounded toolkit covering both organic and paid marketing channels.

If you're comparing the digital marketing course fee in Pune against what's included, this program is priced at INR 65,000, covering all tools, 12+ live campaigns, a guided internship, and full career support.


Who Should Join upGrad's Digital Marketing Course in Wakad?

This program is designed to welcome learners regardless of academic background, making it a genuinely accessible option among digital marketing institutes in Pune.

  • Graduates in any stream; B.E., B.Tech, B.Sc, B.Com, B.A., BBA, or BCA
  • Students currently pursuing graduation
  • Complete beginners with no prior marketing experience
  • Working professionals looking to switch into a Digital Marketing career
  • Anyone comfortable with basic internet use (no coding or technical background required)

Whether you're a fresher exploring career options or a professional ready for a change, this Digital marketing course in Wakad is structured to take you from the fundamentals all the way to running live, budget-backed campaigns.


Nearby Areas We Cater to for Students

The Wakad Learning Support Centre sits along the Aundh-Ravet BRTS Road, giving it strong connectivity across Pune's western IT and residential corridor.

Nearby Area

Hinjewadi

Baner

Ravet

Pimple Saudagar

Thergaon

Punawale

Aundh

Balewadi

Tathawade

Kalewadi


Career Opportunities After Completing the Program

Completing this Digital marketing course in Wakad opens roles across Pune's fast-growing agency, D2C, IT services, and e-commerce sectors. As you gain campaign experience, digital marketing expert salary scales well.

Job Role

Average Salary in Pune

SEO Executive

₹3.5 LPA – ₹6 LPA

Social Media Manager

₹4 LPA – ₹8 LPA

Performance Marketing Specialist

₹5 LPA – ₹10 LPA

Digital Marketing Manager

₹7 LPA – ₹14 LPA

Marketing Automation Specialist

₹6 LPA – ₹11 LPA

Source: Glassdoor/ AmbitionBox


Top recruiters and digital marketing agencies in Pune actively hiring:

  • WATConsult
  • Social Beat
  • Interactive Avenues
  • Webchutney
  • SEOTonic Web Solutions PVT. LTD.
  • DigitalNil
  • Techmagnate
  • Saletify Marketing

upGrad's Digital Marketing course in Wakad combines offline mentorship, hands-on tool training, and a guided internship to help you build genuinely job-ready marketing skills. With 12+ live campaigns, 15+ industry tools, and 1,200+ hiring partners, it's a practical, career-focused path into Pune's growing digital marketing job market.

Frequently Asked Questions

The program covers SEO, Paid Ads, Social Media Marketing, Email Marketing, Content Marketing, and Marketing Analytics. You will also learn to use Generative AI for content and performance optimization. The curriculum includes campaign planning and execution. It is designed as per current industry needs.