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IIT/IIM Courses

Accelerated Digital Marketing Course in Raipur

    Execute real digital marketing campaigns across SEO, Ads & Social Media

    Run paid campaigns using Google Ads & Meta Ads Manager

    Build marketing funnels using Email, Automation & CRM tools

    Leverage Generative AI for content, ads & performance optimization

Duration

6 Months

For Enquiry

9669936369

Scholarships

Upto 50%*

Request a Callback

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Program Highlights

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15+ Marketing Tools & Platforms

12+ Live Marketing Campaigns

Industry-Ready Curriculum

Masterclasses by Industry Veterans

Expert Faculty with Real-World Experience

Hands-on Training with Live Projects

Interview Prep & Soft Skills Training

Monthly Employability Tests

Guided Internship with Top Companies

3 Years Career Portal Access

3 Years Access to Learning Portal

Industry-Recognized Certifications

Program Curriculum

Module 1: CMS (WordPress) Website Design & Development

Domain, Hosting & Control Panel

  • Domain registration & management,
  • hosting selection, cPanel navigation

Installing WordPress

  • Download, installation, initial setup & basic configuration

Themes & Templates

  • Theme selection & installation, customization, template usage

Installing Plugin

  • Essential plugins, installation, configuration & updates

Building Web Pages

  • Creating & managing pages, Elementor Page Builder, media integration

Functional Aspects of a Website

  • Navigation & mobile responsiveness
  • Forms & data capturing
  • Google Analytics setup
  • Backup & recovery solutions

Module 2: Search Engine Optimization using Rank Math

  • Featured snippets optimization
  • Focus keyword selection
  • SEO-friendly site titles
  • Meta descriptions
  • On-page & content SEO using Rank Math
  • Image SEO
  • Internal linking

Module 3: Social Media Management (Meta)

  • Content strategy development
  • Content creation
  • Managing accounts via Meta Business Suite

Module 4: Social Media Marketing (Meta)

  • Social media & business account setup
  • Ad account creation & payment setup
  • Campaign objectives & AIDA model
  • Ad creation & launch
  • KPI measurement
  • Campaign optimization

Module 5: Google & YouTube Marketing

  • Google & YouTube account setup
  • Ad account & payment setup
  • Campaign objectives
  • Ad creation & launch
  • KPI tracking
  • Ad optimization

Module 6: Marketing Automation

  • Pabbly integrations
  • Wati (WhatsApp automation)
  • Zoho CRM & marketing automation
  • Webhook integrations

Module 7: Graphics Design (Canva)

  • Canva dashboard & project management
  • Templates & elements
  • Design creation using Canva tools
  • File sharing & downloads

Module 8: Artificial Intelligence (AI) for Digital Marketing

  • Introduction to AI in marketing & tools overview
  • AI for blog writing, ad copy & social media content
  • AI for image & video creation
  • AI-driven social media automation
  • AI chatbots & automated customer engagement

Module 9: Amazon Advertising & Marketplace Marketing

  • Amazon Seller & Vendor models
  • Seller account setup & product listing basics
  • Product listing & Amazon SEO optimization
  • Sponsored Products, Brands & Display Ads
  • Campaign setup & keyword targeting
  • ACoS, CTR, ROAS & KPI tracking
  • Ad optimization & scaling

What Makes This Program Stand Out?

Learning Focus

Coverage

Hands-on Depth

Tools Exposure

Industry Alignment

Internship & Live Experience

Career Support

Outcome

Advanced Certificate in Digital Marketing

End-to-end campaign execution with measurable ROI

SEO, Paid Ads, Social Media, Automation, Analytics, GenAI

12+ live campaigns with real case studies

15+ industry tools including Google Ads, Meta & GA4

Curriculum aligned with current hiring trends

Guided internship with real campaign execution

360° career support with 1:1 mock interviews & placement assistance

Industry-ready Digital Marketing Professional

Other Digital Marketing Courses

Theory-heavy modules

Limited platform exposure

Assignment-based learning

Basic tool walkthroughs

Outdated or generic syllabus

Simulated projects only

Limited placement guidance

Concept familiarity

Why Choose upGrad Learning Support Centre in Raipur?

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Guided Industry Projects with Mentorship

Work on real-world projects with 1:1 mentorship as part of our classroom program.

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Masterclasses by Industry Professionals

Exclusive sessions on real-world best practices and emerging tech.

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5Ps of Learning Methodology

Our methodology follows five stages: pre-class preparation, concept understanding, guided practice, problem-solving, and real-world projects.

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Hands-on Training with Live Projects

Build real-world applications and gain confidence through our classroom program.

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3 Years Access to Learning Portal

Get membership to learner management system with free built-in tools to practice real-world learning.

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3 Years Access to Career Portal

Get access to jobs, internships and hiring drives even after completing our classroom program.

Book A Visit at upGrad Learning Support Centre

Meet our experts, explore programs in detail, and see how our blended learning approach helps you achieve real career growth.

Schedule your Visit

Visit Us

Visit the upGrad X Raipur

Location

Raipur

Phone Number

9669936369

Working Hours

10 AM - 8 PM

Visit us here in Raipur, Chhattisgarh

5th floor, Currency Tower, VIP Rd, Vishal Nagar, Raipur, Chhattisgarh 492001, India

360° Career Support

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Aptitude Training

Resume Building

LinkedIn Profile Evaluation

Interview Question Bank

1:1 Mock Interview Calls

Hands-on Technical Learning

Soft Skill Training

GD/Interview Prep

Eligibility Criteria

  • Graduation in any stream (B.E., B.Tech, B.Sc, B.Com, B.A., BBA, BCA, etc.)
  • Students currently pursuing graduation are also eligible
  • Basic understanding of internet usage, social media platforms, and online tools is helpful
  • No prior Digital Marketing experience or technical background required

Admission Process

Please find below the detailed steps to be followed as a part of the admission process.

Start Your Application

Follow the below application process to begin your enrollment process. 

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Submit Your Interest

Fill out the enquiry form on our website. Select your preferred city and centre.

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Speak to our Academic Counsellor

Discuss your background, goals, and best-fit program.

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Confirm Your Batch

Choose from our morning / evening / weekend batches that suit your schedule

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Start Learning

Once enrolled, you’ll receive onboarding details and access to learning resources. You can then begin your offline learning experience at the selected upGrad centre.

Career Roles You Can Pursue After Completing the Digital Marketing Course at upGrad's Raipur, Chhattisgarh Centre

Job Role

Entry-Level Salary

Mid-Level Salary

Senior / Lead Salary

Digital Marketing Executive

~₹3 L – ₹6 L per year

~₹6 L – ₹12 L per year

₹12 L – ₹20 L+ per year

Performance Marketing Specialist

~₹4 L – ₹8 L per year

~₹8 L – ₹18 L per year

₹18 L – ₹30 L+ per year

SEO Specialist

~₹3 L – ₹7 L per year

~₹7 L – ₹15 L per year

₹15 L – ₹25 L+ per year

Social Media Manager

~₹3 L – ₹6 L per year

~₹6 L – ₹14 L per year

₹14 L – ₹25 L+ per year

What Our Learners Have to Say

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Implementation Engineer, AB Knowledge Systems

With a year of internship experience, I joined upGrad because of its strong reputation for helping students upskill and secure good jobs. The learning experience has been excellent, with well-structured content relevant to market demands. I've gained new skills and deepened my knowledge. I highly recommend upGrad for anyone serious about advancing their career.

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Atharva Bhapkar

Implementation Engineer

Specialist Programmer, Infosys

I had no work experience and was unsure about entering the Data Science field. A friend introduced me to upGrad, where I received great support, especially with resume building. The teaching staff is well versed in the field including help with professional profiles. upGrad is an ideal choice for upskilling, thanks to its mentorship and personalized support.

LinkedIn
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Mansi Deepak Kodgire

Specialist Programmer

Assistant Manager - Sales

With 6+ years in the non-IT domain, I chose upGrad to help me transition into IT. Its curriculum provided me with in-depth skills in data science and AI-ML, and the instructors at the Indore centre offered invaluable one-on-one support. For anyone seeking to break into Data Science or shift to IT, this program is a great choice for gaining technical expertise.

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Aniket Gogaliya

Assistant Manager

Software Engineer, Incred Money

Before upGrad, I wanted to strengthen my technical skills and transition into a more technical role. I chose upGrad for its structured curriculum in Data Structures and Algorithms (DSA) and MERN Stack Development. The hands-on projects and real-world applications enhanced my skills, making me job ready. Now, I’m excited and prepared to take the next step in my career.

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Swaroop Ramdas Chavan

Software Engineer

Data Researcher, Collegedunia

As a recent Computer Science graduate, I felt I needed practical, job-ready skills in Data Science. I chose upGrad for its job-focused learning and reputable partnerships, which offered hands-on courses, live sessions, mentor support, and real projects. This experience built my confidence and gave me the skills to tackle real Data Science projects in my career.

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Priyanka Maruti Panchkwade

Data Researcher

Mentored by Top Professionals

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Faculty Members

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Alok Chauhan, Instructor

Alok Chauhan

Company logo

Data Science & AI

10+ years of experience in DA/DS, Ex-L&T, New Holland, Data Arc, has served on site for clients in Honkong, Nepal and Germany 

LinkedIn ProfileLinkedin
Shalini Singh, Instructor

Shalini Singh

Company logo

Data Science & AI

12+ years of experience in data analytics, research, consultancy and academia, Ex-Deloitte having experience working with various ministries… Read More

LinkedIn ProfileLinkedin
Sirisha Pamidipati, Instructor

Sirisha Pamidipati

Company logo

Data Science & AI

Skilled in data analytics and data science. Previously worked as Sr. Faculty - Data Analytics Training in ExcelR Edtech Private Limited, Ben… Read More

LinkedIn ProfileLinkedin

Certificate in Digital Marketing

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Accelerated Digital Marketing Certificate

Earn your upGrad certificate showcasing your experitse in Digital Marketing

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Guided Internship Certificate

Receive a Guided Internship Certificate for gaining industry-relevant experience from our elite partners

Digital Marketing Course in Raipur

Digital marketing offers a structured career in both tech and non tech sectors. Learners can explore roles such as Digital Marketing Executive, Performance Marketing Specialist, SEO Specialist and Social Media Manager.

upGrad's Digital Marketing Course in Raipur helps learners choose their right path. This 6-month offline course in Digital Marketing builds practical skills in SEO, paid ads and automation through live campaigns.


Why Choose upGrad X Raipur?

upGrad X Raipur follows a practice-led model. Learners run 12+ live campaigns across 15+ industry tools. The Digital Marketing Course in Raipur uses the 5Ps methodology. Faculty with real-world experience provide guidance throughout.

The Digital Marketing Course in Raipur also includes a guided internship, monthly employability tests and masterclasses by industry veterans. Learners earn an Accelerated Digital Marketing Certificate and a Guided Internship Certificate. Scholarships of up to 50% are available.


Key facilities at Raipur Centre

  • Classroom training at 5th Floor, Currency Tower, VIP Road, Vishal Nagar, Raipur
  • Hands-on exposure to 15+ marketing tools and platforms
  • 12+ live marketing campaigns with real case studies
  • Guided internship with real campaign execution
  • Monthly employability tests to track progress
  • Masterclasses by industry veterans
  • 3 years of access to the learning portal
  • 3 years of access to the career portal, with jobs, internships and hiring drives
  • Resume building, LinkedIn profile evaluation and 1:1 mock interviews
  • Morning, evening and weekend batches for students and working professionals


Digital Marketing Syllabus in Raipur

The Digital Marketing Course in Raipur includes a total of nine modules. The course starts with the basics of CMS and website development, where you'll learn about domain and hosting, WordPress setup, and other essentials. All of the nine modules emphasise practical campaign work.

Module

Topics Covered

CMS (WordPress) Website Design & Development

Domain and hosting, WordPress setup, themes, plugins, Elementor, Google Analytics, backups

SEO using Rank Math

Focus keywords, meta descriptions, on-page and content SEO, image SEO, featured snippets, internal linking

Social Media Management (Meta)

Content strategy, content creation, account management via Meta Business Suite

Social Media Marketing (Meta)

Ad account setup, campaign objectives, AIDA model, ad launch, KPI measurement, optimization

Google & YouTube Marketing

Account setup, campaign objectives, ad creation, KPI tracking, ad optimization

Marketing Automation

Pabbly integrations, Wati (WhatsApp automation), Zoho CRM, webhook integrations

Graphics Design (Canva)

Dashboard, templates, design creation, project management, file sharing

AI for Digital Marketing

AI for blogs, ad copy and social content, image and video creation, chatbots, automated engagement

Amazon Advertising & Marketplace Marketing

Seller account setup, Amazon SEO, Sponsored Ads, ACoS, CTR and ROAS tracking


Skills You Will Learn:

  • Website building and optimization using WordPress and Rank Math
  • Search engine optimization and content strategy
  • Paid campaign management on Google Ads, YouTube and Meta Ads Manager
  • Marketing automation using CRM, WhatsApp and integration tools
  • Graphic design for social media using Canva
  • Using Generative AI for content, ad copy and campaign optimization


Who Should Join upGrad’s Digital Marketing Course in Raipur?

Graduates from both tech and non tech fiels can apply for upGrad's Digital Marketing Course in Raipur. Students in their final year are also eligible. No marketing experience or technical background is needed. Basic familiarity with social media and online tools is helpful. upGrad X Raipur welcomes:

  • Fresh graduates from B.Com, BBA, BCA, B.Sc, B.A. and B.Tech programs
  • Final-year students preparing for marketing roles
  • Working professionals upskilling or switching careers
  • Entrepreneurs and business owners who want to run their own campaigns
  • Freelancers looking to add paid ads and automation to their services


Nearby Areas We Cater for the Students

upGrad X Raipur in Vishal Nagar makes it convenient for every learner to commute to this offline centre. Students can easily travel from all the nearby areas listed in the table below and pursue their Digital Marketing Course in Raipur.

Nearby Areas

Vishal Nagar

Shankar Nagar

Telibandha

Devendra Nagar

Tatibandh

Pandri

Civil Lines

Fafadih

Shailendra Nagar

Samta Colony


Career Opportunities After Completing This Program

Graduating with upGrad's Digital Marketing Course in Raipur can bring rewarding opportunities. Successful learners can explore popular job roles, including Digital marketing Executive, Performance Marketing Specialist, and SEO Specialist. Here are some of the top job profiles for individuals with upGrad's marketing certificate.

Job Role

Average Annual Salary (in LPA)

Digital Marketing Executive

₹3–6 LPA (entry), ₹6–12 LPA (mid)

Performance Marketing Specialist

₹4–8 LPA (entry), ₹8–18 LPA (mid)

SEO Specialist

₹3–7 LPA (entry), ₹7–15 LPA (mid)

Social Media Manager

₹3–6 LPA (entry), ₹6–14 LPA (mid)

Source: AmbitionBox/ Indeed


Top Recruiters Hiring Digital Marketing Experts in Raipur:

  • Dainik Bhaskar
  • Hari Bhoomi
  • Patrika
  • Jindal Steel & Power
  • Godawari Power & Ispat
  • Vedanta
  • Amazon
  • Flipkart
  • Zomato
  • Swiggy


The Digital Marketing Course in Raipur is ideal for graduates, final-year students and working professionals from Vishal Nagar, Telibandha, Shankar Nagar and nearby areas. Visit the upGrad X Raipur to learn more.

Frequently Asked Questions

Anyone who has completed graduation in any stream such as B.E., B.Tech, B.Sc, B.Com, B.A., BBA, or BCA can apply. Students who are currently pursuing graduation are also eligible. This course is suitable for freshers and working professionals. No prior experience in marketing is required.

Disclaimer

  1. The above statistics depend on various factors and individual results may vary. Past performance is no guarantee of future results.

  2. The student assumes full responsibility for all expenses associated with visas, travel, & related costs. upGrad does not .