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IIT/IIM Courses

Digital Marketing Course in Kothrud Pune

    Execute real digital marketing campaigns across SEO, Ads & Social Media

    Run paid campaigns using Google Ads & Meta Ads Manager

    Build marketing funnels using Email, Automation & CRM tools

    Leverage Generative AI for content, ads & performance optimization

Duration

6 Months

New Batch Starts

30 July 2026

For Enquiry

7030105105

Scholarships

Upto 50%*

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Program Highlights

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15+ Marketing Tools & Platforms

12+ Live Marketing Campaigns

Industry-Ready Curriculum

Masterclasses by Industry Veterans

Expert Faculty with Real-World Experience

Hands-on Training with Live Projects

Interview Prep & Soft Skills Training

Monthly Employability Tests

Guided Internship with Top Companies

3 Years Career Portal Access

3 Years Access to Learning Portal

Industry-Recognized Certifications

Program Curriculum

Module 1: CMS (WordPress) Website Design & Development

Domain, Hosting & Control Panel

  • Domain registration & management,
  • hosting selection, cPanel navigation

Installing WordPress

  • Download, installation, initial setup & basic configuration

Themes & Templates

  • Theme selection & installation, customization, template usage

Installing Plugin

  • Essential plugins, installation, configuration & updates

Building Web Pages

  • Creating & managing pages, Elementor Page Builder, media integration

Functional Aspects of a Website

  • Navigation & mobile responsiveness
  • Forms & data capturing
  • Google Analytics setup
  • Backup & recovery solutions

Module 2: Search Engine Optimization using Rank Math

  • Featured snippets optimization
  • Focus keyword selection
  • SEO-friendly site titles
  • Meta descriptions
  • On-page & content SEO using Rank Math
  • Image SEO
  • Internal linking

Module 3: Social Media Management (Meta)

  • Content strategy development
  • Content creation
  • Managing accounts via Meta Business Suite

Module 4: Social Media Marketing (Meta)

  • Social media & business account setup
  • Ad account creation & payment setup
  • Campaign objectives & AIDA model
  • Ad creation & launch
  • KPI measurement
  • Campaign optimization

Module 5: Google & YouTube Marketing

  • Google & YouTube account setup
  • Ad account & payment setup
  • Campaign objectives
  • Ad creation & launch
  • KPI tracking
  • Ad optimization

Module 6: Marketing Automation

  • Pabbly integrations
  • Wati (WhatsApp automation)
  • Zoho CRM & marketing automation
  • Webhook integrations

Module 7: Graphics Design (Canva)

  • Canva dashboard & project management
  • Templates & elements
  • Design creation using Canva tools
  • File sharing & downloads

Module 8: Artificial Intelligence (AI) for Digital Marketing

  • Introduction to AI in marketing & tools overview
  • AI for blog writing, ad copy & social media content
  • AI for image & video creation
  • AI-driven social media automation
  • AI chatbots & automated customer engagement

Module 9: Amazon Advertising & Marketplace Marketing

  • Amazon Seller & Vendor models
  • Seller account setup & product listing basics
  • Product listing & Amazon SEO optimization
  • Sponsored Products, Brands & Display Ads
  • Campaign setup & keyword targeting
  • ACoS, CTR, ROAS & KPI tracking
  • Ad optimization & scaling

What Makes This Program Stand Out?

Learning Focus

Coverage

Hands-on Depth

Tools Exposure

Industry Alignment

Internship & Live Experience

Career Support

Outcome

Advanced Certificate in Digital Marketing

End-to-end campaign execution with measurable ROI

SEO, Paid Ads, Social Media, Automation, Analytics, GenAI

12+ live campaigns with real case studies

15+ industry tools including Google Ads, Meta & GA4

Curriculum aligned with current hiring trends

Guided internship with real campaign execution

360° career support with 1:1 mock interviews & placement assistance

Industry-ready Digital Marketing Professional

Other Digital Marketing Courses

Theory-heavy modules

Limited platform exposure

Assignment-based learning

Basic tool walkthroughs

Outdated or generic syllabus

Simulated projects only

Limited placement guidance

Concept familiarity

Why Choose upGrad Learning Support Centre in Kothrud, Pune?

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Guided Industry Projects with Mentorship

Work on real-world projects with 1:1 mentorship as part of our classroom program.

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Masterclasses by Industry Professionals

Exclusive sessions on real-world best practices and emerging tech.

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5Ps of Learning Methodology

Our methodology follows five stages: pre-class preparation, concept understanding, guided practice, problem-solving, and real-world projects.

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Hands-on Training with Live Projects

Build real-world applications and gain confidence through our classroom program.

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3 Years Access to Learning Portal

Get membership to learner management system with free built-in tools to practice real-world learning.

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3 Years Access to Career Portal

Get access to jobs, internships and hiring drives even after completing our classroom program.

Visit us

Visit the Learning Support Centre in Kothrud, Pune

Location

Kothrud, Pune

Phone Number

7030105105

Working Hours

10 AM - 8 PM

Visit us here in Kothrud, Pune

No. 502, Kotibhaskar Business Court, opposite KARISHMA COMPLEX, Kothrud Industrial Area, Kothrud, Pune, Maharashtra 411038


360° Career Support

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Aptitude Training

Resume Building

LinkedIn Profile Evaluation

Interview Question Bank

1:1 Mock Interview Calls

Hands-on Technical Learning

Soft Skill Training

GD/Interview Prep

Admission Process

Please find below the detailed steps to be followed as a part of the admission process.

Start Your Application

Follow the below application process to begin your enrollment process. 

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Submit Your Interest

Fill out the enquiry form on our website. Select your preferred city and centre.

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Speak to our Academic Counsellor

Discuss your background, goals, and best-fit program.

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Confirm Your Batch

Choose from our morning / evening / weekend batches that suit your schedule

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Start Learning

Once enrolled, you’ll receive onboarding details and access to learning resources. You can then begin your offline learning experience at the selected upGrad centre.

What Our Learners Have to Say

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Implementation Engineer, AB Knowledge Systems

With a year of internship experience, I joined upGrad because of its strong reputation for helping students upskill and secure good jobs. The learning experience has been excellent, with well-structured content relevant to market demands. I've gained new skills and deepened my knowledge. I highly recommend upGrad for anyone serious about advancing their career.

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Atharva Bhapkar

Implementation Engineer

Specialist Programmer, Infosys

I had no work experience and was unsure about entering the Data Science field. A friend introduced me to upGrad, where I received great support, especially with resume building. The teaching staff is well versed in the field including help with professional profiles. upGrad is an ideal choice for upskilling, thanks to its mentorship and personalized support.

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Mansi Deepak Kodgire

Specialist Programmer

Assistant Manager - Sales

With 6+ years in the non-IT domain, I chose upGrad to help me transition into IT. Its curriculum provided me with in-depth skills in data science and AI-ML, and the instructors at the Indore centre offered invaluable one-on-one support. For anyone seeking to break into Data Science or shift to IT, this program is a great choice for gaining technical expertise.

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Aniket Gogaliya

Assistant Manager

Software Engineer, Incred Money

Before upGrad, I wanted to strengthen my technical skills and transition into a more technical role. I chose upGrad for its structured curriculum in Data Structures and Algorithms (DSA) and MERN Stack Development. The hands-on projects and real-world applications enhanced my skills, making me job ready. Now, I’m excited and prepared to take the next step in my career.

LinkedIn
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Swaroop Ramdas Chavan

Software Engineer

Data Researcher, Collegedunia

As a recent Computer Science graduate, I felt I needed practical, job-ready skills in Data Science. I chose upGrad for its job-focused learning and reputable partnerships, which offered hands-on courses, live sessions, mentor support, and real projects. This experience built my confidence and gave me the skills to tackle real Data Science projects in my career.

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Priyanka Maruti Panchkwade

Data Researcher

Mentored by Top Professionals

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Faculty Members

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Alok Chauhan, Instructor

Alok Chauhan

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Data Science & AI

10+ years of experience in DA/DS, Ex-L&T, New Holland, Data Arc, has served on site for clients in Honkong, Nepal and Germany 

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Shalini Singh, Instructor

Shalini Singh

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Data Science & AI

12+ years of experience in data analytics, research, consultancy and academia, Ex-Deloitte having experience working with various ministries… Read More

LinkedIn ProfileLinkedin
Sirisha Pamidipati, Instructor

Sirisha Pamidipati

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Data Science & AI

Skilled in data analytics and data science. Previously worked as Sr. Faculty - Data Analytics Training in ExcelR Edtech Private Limited, Ben… Read More

LinkedIn ProfileLinkedin

Certificate in Digital Marketing

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Accelerated Digital Marketing Certificate

Earn your upGrad certificate showcasing your experitse in Digital Marketing

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Guided Internship Certificate

Receive a Guided Internship Certificate for gaining industry-relevant experience from our elite partners

Digital Marketing Course in Kothrud

Digital Marketing courses in Kothrud help learners build practical skills across SEO, social media marketing, Google Ads, website development, marketing automation, and AI-powered marketing. These courses focus on hands-on campaign execution and guided projects to teach te industry-relevant digital marketing skills.

upGrad's Digital Marketing course in Kothrud is a 6-month offline course designed to make you a job-ready digital marketer. The focus is heavily on practical learning, hands-on assignments, and projects. Our digital marketing classes allow our learners to fully integrate AI tools into modern marketing skills.

Along with providing you with the right skills, the digital marketing course in Kothrud focuses on giving you the right guidance and support for your placement, which includes resume building, mock interviews, portfolio building, etc. This is not just a learning course; this is a practical course built to get you ready for the real industry.


Why Choose Digital Marketing Course in Kothrud?

Kothrud is one of the fastest growing educational and commercial hubs in Pune with startups, IT companies and agencies investing more in digital marketing to grow their online presence. The need for skilled digital marketers is at an all-time high.

You will learn through offline classroom sessions and guided industry projects with our Digital Marketing Course in Kothrud. These Digital Marketing classes combine SEO, Social Media Marketing, Google Ads, WordPress, Marketing Automation, AI-powered marketing, and Amazon Advertising to help you build job-ready digital marketing skills in Kothrud. This course also comes career and placement assistance services to help you step into this industry confidently.

Top reasons why learners choose the Digital Marketing Course in Kothrud:

  • Learn through offline classroom Digital Marketing training with experienced faculty and practical workshops.
  • Industry-ready curriculum covering SEO, Social Media Marketing, Google Ads, WordPress, Marketing Automation, AI for Digital Marketing, and Amazon Advertising.
  • Guided industry projects and 12+ live projects designed around real business scenarios.
  • Build real-world websites, digital campaigns, SEO strategies, and social media marketing projects.
  • Receive a course completion certificate and a guided internship certificate.
  • Receive 360° career support including resume building, mock interviews, LinkedIn profile evaluation, and placement assistance.
  • Attend masterclasses by industry professionals on the latest digital marketing trends and best practices.
  • Continue learning with 3 years of Career Portal access and Learning Portal access.
  • Learn using industry-standard marketing tools and platforms through hands-on practical training.


Course Structure of the Digital Marketing Course in Kothrud

The curriculum of the Digital Marketing Course in Kothrud is designed to help learners develop practical skills such as website development, SEO, paid advertising, social media marketing, marketing automation, and AI-powered marketing. This is a job-focused course for those looking to enter this field.

Each module of the course combines classroom learning with guided projects and real-world assignments. This allows the learners to build practical digital marketing campaigns using industry tools. Our learners are prepared for the digital marketing world through our practical curriculum with assignments and projects.

Module

Topics Covered

Module 1: CMS (WordPress) Website Design & Development

Domain & hosting, WordPress installation, themes, plugins, Elementor, website creation, Google Analytics setup

Module 2: Search Engine Optimization (SEO)

Keyword research, on-page SEO, Rank Math, featured snippets, image SEO, internal linking, meta tags

Module 3: Social Media Management (Meta)

Content strategy, content creation, Meta Business Suite, account management

Module 4: Social Media Marketing (Meta)

Meta Ads, campaign objectives, AIDA model, campaign optimisation, KPI measurement

Module 5: Google & YouTube Marketing

Google Ads, YouTube Ads, campaign creation, keyword targeting, KPI tracking, optimisation

Module 6: Marketing Automation

Pabbly, WATI, Zoho CRM, webhook integrations, WhatsApp automation

Module 7: Graphics Design (Canva)

Canva dashboard, templates, design creation, project management, file exports

Module 8: Artificial Intelligence (AI) for Digital Marketing

AI tools, AI content creation, AI image & video generation, chatbots, marketing automation

Module 9: Amazon Advertising & Marketplace Marketing

Amazon SEO, Sponsored Ads, campaign management, ROAS, ACoS, product listing optimisation

Skills You Will Learn:

With the Digital Marketing course, you'll develop practical marketing skills used by businesses and digital agencies in Kothrud. Some of the top skills you will learn are listed below.

  • Search Engine Optimization (SEO)
  • WordPress Website Development
  • Google Ads & YouTube Marketing
  • Meta Ads & Social Media Marketing
  • Marketing Automation
  • Canva for Marketing Creatives
  • AI for Digital Marketing
  • Amazon Marketplace Marketing


Who Should Join upGrad's Digital Marketing Course in Kothrud?

Whether you’re new to the industry or looking to upskill in digital marketing, this Digital Marketing course will give you the practical knowledge you need to build, manage and optimize online marketing campaigns. This 6-month digital marketing classes are provided to transform you into a job-ready professional.

Our offline Digital Marketing course in Kothrud is for students, graduates, working professionals, entrepreneurs, and career switchers. The course is centered on practical learning via guided projects, live campaigns, and real-life marketing scenarios.

You'll gain confidence in managing websites, running advertising campaigns, improving search rankings, and creating digital marketing strategies using modern marketing tools. This course is ideal for anyone who prefers the old method of classroom learning over online learning.

This Digital Marketing Course in Kothrud is ideal for:

  • Graduates from any degrees like BA, B.Com, BCA, B.Tech, etc.
  • Final-year students preparing for digital marketing careers.
  • Working professionals looking to transition into Digital Marketing.
  • Business owners and entrepreneurs wanting to grow their online presence.
  • Freelancers interested in offering digital marketing services.
  • Marketing professionals looking to upgrade their skills with AI-powered marketing.
  • Anyone seeking offline classroom Digital Marketing training with placement support.
  • No prior digital marketing experience is required


Nearby Areas We Cater for the Students

Our Learning Support Centre in Kothrud is conveniently located with easy access from Pune's major residential neighborhoods, business districts, and educational institutions. Its excellent road connectivity makes commuting to classroom sessions simple for learners across the city.

The Digital Marketing course in Kothrud offers an engaging offline learning environment where learners participate in practical workshops and guided industry projects. We offer expert-led classroom sessions to build real-world digital marketing skills.

Students from nearby localities can conveniently travel to the learning support centre for the digital marketing classes and start building their career right in Kothrud.

Nearby Localities

Kothrud

Karve Nagar

Erandwane

Deccan Gymkhana

Bavdhan

Warje

Baner

Aundh

Shivajinagar

Nal Stop

Sinhagad Road

Paud Road

Pashan

Model Colony

Sadashiv Peth

Narhe

Dhayari

Hinjawadi

Balewadi

Wakad


Career Opportunities After Completing Digital Marketing Course in Kothrud

Digital marketing professionals help companies grow their online presence, attract customers, manage advertising campaigns and increase business growth via digital channels. With the ongoing growth of online marketing, the demand for specialists in SEO, performance marketing, content marketing and social media is also increasing.

Once you complete the Digital Marketing course in Kothrud, you'll be prepared for opportunities across digital marketing, advertising, social media, content, and performance marketing. Build confidence through guided industry projects, hands-on learning, and career support.

Below is a list of the top job roles and the salaries you can expect after completing the course. Approximate salaries may vary depending on experience, employer, skills, and location, but the salary range you can expect is anywhere between INR 3 LPA to 12 LPA.

Job Role

Average Salary in Pune

Digital Marketing Executive

₹3–6 LPA

SEO Executive

₹3–5 LPA

Social Media Executive

₹3–6 LPA

Performance Marketing Executive

₹3–12 LPA

PPC Specialist

₹3–7 LPA

Content Marketing Executive

₹3–5 LPA

Digital Marketing Manager

₹4–8 LPA

Source: Glassdoor / AmbitionBox

Top companies hiring Digital Marketing professionals:

Here are some of the top companies you can work with, after completing the offline digital marketing course in Kothrud.

  • Accenture
  • Cognizant
  • Amazon
  • Flipkart
  • Infosys
  • TCS
  • Tech Mahindra
  • Capgemini
  • Wipro
  • Zensar Technologies

Frequently Asked Questions

The Digital Marketing course in Kothrud covers SEO, Paid Ads, Social Media Marketing, Email Marketing, Content Marketing, and Marketing Analytics. You will also learn to use Generative AI for content and performance optimization. The curriculum includes campaign planning and execution. It is designed as per current industry needs.