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IIT/IIM Courses

Digital Marketing Course in Bilaspur

    Execute real digital marketing campaigns across SEO, Ads & Social Media

    Run paid campaigns using Google Ads & Meta Ads Manager

    Build marketing funnels using Email, Automation & CRM tools

    Leverage Generative AI for content, ads & performance optimization

Duration

4 Months

For Enquiry

9589371717

Scholarships

Upto 50%*

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Program Highlights

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15+ Marketing Tools & Platforms

12+ Live Marketing Campaigns

Industry-Ready Curriculum

Masterclasses by Industry Veterans

Expert Faculty with Real-World Experience

Hands-on Training with Live Projects

Interview Prep & Soft Skills Training

Monthly Employability Tests

Guided Internship with Top Companies

3 Years Career Portal Access

3 Years Access to Learning Portal

Industry-Recognized Certifications

Program Curriculum

Module 1: CMS (WordPress) Website Design & Development

Domain, Hosting & Control Panel

  • Domain registration & management,
  • hosting selection, cPanel navigation

Installing WordPress

  • Download, installation, initial setup & basic configuration

Themes & Templates

  • Theme selection & installation, customization, template usage

Installing Plugin

  • Essential plugins, installation, configuration & updates

Building Web Pages

  • Creating & managing pages, Elementor Page Builder, media integration

Functional Aspects of a Website

  • Navigation & mobile responsiveness
  • Forms & data capturing
  • Google Analytics setup
  • Backup & recovery solutions

Module 2: Search Engine Optimization using Rank Math

  • Featured snippets optimization
  • Focus keyword selection
  • SEO-friendly site titles
  • Meta descriptions
  • On-page & content SEO using Rank Math
  • Image SEO
  • Internal linking

Module 3: Social Media Management (Meta)

  • Content strategy development
  • Content creation
  • Managing accounts via Meta Business Suite

Module 4: Social Media Marketing (Meta)

  • Social media & business account setup
  • Ad account creation & payment setup
  • Campaign objectives & AIDA model
  • Ad creation & launch
  • KPI measurement
  • Campaign optimization

Module 5: Google & YouTube Marketing

  • Google & YouTube account setup
  • Ad account & payment setup
  • Campaign objectives
  • Ad creation & launch
  • KPI tracking
  • Ad optimization

Module 6: Marketing Automation

  • Pabbly integrations
  • Wati (WhatsApp automation)
  • Zoho CRM & marketing automation
  • Webhook integrations

Module 7: Graphics Design (Canva)

  • Canva dashboard & project management
  • Templates & elements
  • Design creation using Canva tools
  • File sharing & downloads

Module 8: Artificial Intelligence (AI) for Digital Marketing

  • Introduction to AI in marketing & tools overview
  • AI for blog writing, ad copy & social media content
  • AI for image & video creation
  • AI-driven social media automation
  • AI chatbots & automated customer engagement

Module 9: Amazon Advertising & Marketplace Marketing

  • Amazon Seller & Vendor models
  • Seller account setup & product listing basics
  • Product listing & Amazon SEO optimization
  • Sponsored Products, Brands & Display Ads
  • Campaign setup & keyword targeting
  • ACoS, CTR, ROAS & KPI tracking
  • Ad optimization & scaling

What Makes This Program Stand Out?

Learning Focus

Coverage

Hands-on Depth

Tools Exposure

Industry Alignment

Internship & Live Experience

Career Support

Outcome

Advanced Certificate in Digital Marketing

End-to-end campaign execution with measurable ROI

SEO, Paid Ads, Social Media, Automation, Analytics, GenAI

12+ live campaigns with real case studies

15+ industry tools including Google Ads, Meta & GA4

Curriculum aligned with current hiring trends

Guided internship with real campaign execution

360° career support with 1:1 mock interviews & placement assistance

Industry-ready Digital Marketing Professional

Other Digital Marketing Courses

Theory-heavy modules

Limited platform exposure

Assignment-based learning

Basic tool walkthroughs

Outdated or generic syllabus

Simulated projects only

Limited placement guidance

Concept familiarity

Why Choose upGrad Learning Support Centre in Bilaspur?

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Guided Industry Projects with Mentorship

Work on real-world projects with 1:1 mentorship as part of our classroom program.

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Masterclasses by Industry Professionals

Exclusive sessions on real-world best practices and emerging tech.

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5Ps of Learning Methodology

Our methodology follows five stages: pre-class preparation, concept understanding, guided practice, problem-solving, and real-world projects.

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Hands-on Training with Live Projects

Build real-world applications and gain confidence through our classroom program.

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3 Years Access to Learning Portal

Get membership to learner management system with free built-in tools to practice real-world learning.

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3 Years Access to Career Portal

Get access to jobs, internships and hiring drives even after completing our classroom program.

Book A Visit at upGrad X Bilaspur

Meet our experts, explore programs in detail, and see how our blended learning approach helps you achieve real career growth.

Schedule your Visit

Visit Us

Visit the upGrad X Bilaspur

Location

Bilaspur

Phone Number

9589371717

Working Hours

10 AM - 8 PM

Visit us here in Bilaspur, Chhattisgarh

3rd Floor, Maa Vaishnavi Plaza, BUS STAND, Old, Shiv Talkies Road, Bilaspur, Telipara, Chhattisgarh 495001, India

360° Career Support

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Aptitude Training

Resume Building

LinkedIn Profile Evaluation

Interview Question Bank

1:1 Mock Interview Calls

Hands-on Technical Learning

Soft Skill Training

GD/Interview Prep

Eligibility Criteria

  • Graduation in any stream (B.E., B.Tech, B.Sc, B.Com, B.A., BBA, BCA, etc.)
  • Students currently pursuing graduation are also eligible
  • Basic understanding of internet usage, social media platforms, and online tools is helpful
  • No prior Digital Marketing experience or technical background required

Admission Process

Please find below the detailed steps to be followed as a part of the admission process.

Start Your Application

Follow the below application process to begin your enrollment process. 

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Submit Your Interest

Fill out the enquiry form on our website. Select your preferred city and learning support centre.

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Speak to our Academic Counsellor

Discuss your background, goals, and best-fit program.

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Confirm Your Batch

Choose from our morning / evening / weekend batches that suit your schedule

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Start Learning

Once enrolled, you’ll receive onboarding details and access to learning resources. You can then begin your offline learning experience at the selected upGrad centre.

Career Roles You Can Pursue After Completing the Digital Marketing Course at upGrad's Bilaspur Learning Support Centre

Job Role

Entry-Level Salary

Mid-Level Salary

Senior / Lead Salary

Digital Marketing Executive

~₹2 L – ₹3 L per year

~₹3.5 L – ₹5.5 L per year

₹5.5 L – ₹8 L+ per year

Performance Marketing Specialist

~₹3 L – ₹5 L per year

~₹5 L – ₹8 L per year

₹8 L – ₹12 L+ per year

SEO Specialist

~₹2.5 L – ₹4 L per year

~₹4 L – ₹6 L per year

₹6 L – ₹9 L+ per year

Social Media Manager

~₹2 L – ₹3.5 L per year

~₹3.5 L – ₹5.5 L per year

₹5.5 L – ₹8 L+ per year

What Our Learners Have to Say

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Implementation Engineer, AB Knowledge Systems

With a year of internship experience, I joined upGrad because of its strong reputation for helping students upskill and secure good jobs. The learning experience has been excellent, with well-structured content relevant to market demands. I've gained new skills and deepened my knowledge. I highly recommend upGrad for anyone serious about advancing their career.

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Atharva Bhapkar

Implementation Engineer

Specialist Programmer, Infosys

I had no work experience and was unsure about entering the Data Science field. A friend introduced me to upGrad, where I received great support, especially with resume building. The teaching staff is well versed in the field including help with professional profiles. upGrad is an ideal choice for upskilling, thanks to its mentorship and personalized support.

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Mansi Deepak Kodgire

Specialist Programmer

Assistant Manager - Sales

With 6+ years in the non-IT domain, I chose upGrad to help me transition into IT. Its curriculum provided me with in-depth skills in data science and AI-ML, and the instructors at the Indore centre offered invaluable one-on-one support. For anyone seeking to break into Data Science or shift to IT, this program is a great choice for gaining technical expertise.

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Aniket Gogaliya

Assistant Manager

Software Engineer, Incred Money

Before upGrad, I wanted to strengthen my technical skills and transition into a more technical role. I chose upGrad for its structured curriculum in Data Structures and Algorithms (DSA) and MERN Stack Development. The hands-on projects and real-world applications enhanced my skills, making me job ready. Now, I’m excited and prepared to take the next step in my career.

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Swaroop Ramdas Chavan

Software Engineer

Data Researcher, Collegedunia

As a recent Computer Science graduate, I felt I needed practical, job-ready skills in Data Science. I chose upGrad for its job-focused learning and reputable partnerships, which offered hands-on courses, live sessions, mentor support, and real projects. This experience built my confidence and gave me the skills to tackle real Data Science projects in my career.

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Priyanka Maruti Panchkwade

Data Researcher

Mentored by Top Professionals

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Faculty Members

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Alok Chauhan, Instructor

Alok Chauhan

Company logo

Data Science & AI

10+ years of experience in DA/DS, Ex-L&T, New Holland, Data Arc, has served on site for clients in Honkong, Nepal and Germany 

LinkedIn ProfileLinkedin
Shalini Singh, Instructor

Shalini Singh

Company logo

Data Science & AI

12+ years of experience in data analytics, research, consultancy and academia, Ex-Deloitte having experience working with various ministries… Read More

LinkedIn ProfileLinkedin
Sirisha Pamidipati, Instructor

Sirisha Pamidipati

Company logo

Data Science & AI

Skilled in data analytics and data science. Previously worked as Sr. Faculty - Data Analytics Training in ExcelR Edtech Private Limited, Ben… Read More

LinkedIn ProfileLinkedin

Certificate in Digital Marketing

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Accelerated Digital Marketing Certificate

Earn your upGrad certificate showcasing your experitse in Digital Marketing

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Guided Internship Certificate

Receive a Guided Internship Certificate for gaining industry-relevant experience from our elite partners

Digital Marketing Course in Bilaspur

Digital marketing offers a wide range of career opportunities for both college graduates and working professionals. Some of the job roles, including SEO Expert, Digital Marketing Specialist, and Social Media Manager, require skilled marketing professionals, those who can take responsible decisions and drive engagement.

upGrad X offers the Digital Marketing course in Bilaspur for every eligible learner. This offline program builds strong foundation and confidence through campaign execution, optimization techniques, and mentorship from seasoned marketing professionals.


Why Choose upGrad X Bilaspur?

upGrad X Bilaspur brings premier corporate digital marketing training directly to Chhattisgarh. This allows aspirants from Bilaspur and nearby towns to earn a certification in marketing from their hometown. Moreover, it equips learners with domain expertise across organic and performance marketing channels.

At upGrad X Bilaspur, learners benefit from the offline learning environment that fosters active collaboration and networking. The academy blends instructor-led lectures with interactive case studies, live ad budgeting exercises, and complete career placement support to help learners succeed in today's fast-changing digital economy.


Key facilities at Bilaspur Centre

  • Open daily from 10 AM to 8 PM for guidance and support
  • Hands-on exposure to 15+ marketing tools and platforms
  • 12+ live marketing campaigns with real case studies
  • Guided internship with real campaign execution
  • Monthly employability tests to track progress
  • 3 years of access to the learning portal
  • 3 years of access to the career portal, with jobs, internships and hiring drives
  • Resume building, LinkedIn profile evaluation and 1:1 mock interviews
  • Aptitude training, soft skill sessions and GD/interview preparation


Digital Marketing Course Syllabus in Bilaspur

The Digital Marketing syllabus at upGrad X Bilaspur provides end-to-end expertise across modern digital channels and customer acquisition funnels. This offline program features a total of 9 modules, allowing you to master marketing tools, performance marketing, CRM automation, and AI tools for efficient marketing workflows.


Module

Topics Covered

Module 1: CMS (WordPress) Website Design & Development

Domain registration, hosting selection, cPanel navigation, WordPress setup, themes, plugins, Elementor page builder, navigation structure, and form integration

Module 2: Search Engine Optimization (SEO) using Rank Math

Search engine algorithms, keyword research, search intent mapping, on-page optimization, content SEO, meta tags, image optimization, internal linking, and featured snippets

Module 3: Social Media Management (Meta Platforms)

Organic brand positioning, content calendar planning, community management, brand voice development, and account management using Meta Business Suite

Module 4: Social Media Marketing (Meta Ads)

Meta Ads Manager setup, campaign objectives, AIDA marketing model, target audience creation, custom & lookalike audiences, budget optimization, and ROAS tracking

Module 5: Google Ads & YouTube Marketing

Google Ads account architecture, search ads, display network, bidding strategies, keyword match types, quality score optimization, YouTube video campaigns, and conversion tracking

Module 6: Marketing Automation & CRM

Lead generation funnels, workflow automation via Pabbly & webhooks, WhatsApp business automation with Wati, and lead tracking with Zoho CRM

Module 7: Visual Graphics Design with Canva

Brand design kits, typography, color psychology, visual layout principles, promotional social creatives, infographics, ad banners, and asset exports

Module 8: Artificial Intelligence (AI) for Digital Marketing

Generative AI prompt engineering, AI-assisted copywriting for blogs and ads, image/video generation tools, AI chatbots, and predictive marketing automation

Module 9: Amazon Advertising & Marketplace Marketing

Amazon Seller Central setup, product catalog listing, Amazon SEO optimization, Sponsored Products, Sponsored Brands, ACoS tracking, and marketplace scaling


Skills You Will Learn:

  • Website building and optimization using WordPress and Rank Math
  • Search engine optimization and content strategy
  • Paid campaign management on Google Ads, YouTube and Meta Ads Manager
  • Marketing automation using CRM, WhatsApp and integration tools
  • Graphic design for social media using Canva
  • Using Generative AI for content, ad copy and campaign optimization


Who Should Join upGrad's Digital Marketing Course in Bilaspur?

This Digital Marketing Course in Bilaspur is built for motivated individuals eager to master brand promotion and customer acquisition strategies. It is backed by practical assignments, real-life projects, and individual guidance. This Digital Marketing Course in Bilaspur caters to varied learning objectives and career backgrounds.

  • College Graduates: Those looking to build a foundation in the digital marketing world.
  • Sales & Marketing Professionals: Marketers who want to modernize their outreach skill set with online advertising techniques.
  • Business Owners: Entrepreneurs looking to boost their local visibility..
  • Freelancers & Content Creators: Individuals aspiring to offer independent SEO, ad management, or social media consultancy.
  • Career Switchers: Non-marketing individuals looking for a smooth transition into the digital marketing world..


Nearby Areas We Cater for the Students

upGrad X Bilaspur’s location gives students easy commute options from all over the city. This centre is located in Telipara, which is easy to access via public and private transport. Here are some of the popular areas for learners planning to enrol in the Digital marketing course in Bilaspur.

Nearby Areas

Telipara

Sarkanda

Vyapar Vihar

Rajkishor Nagar

Torwa

Lingiyadih

Mopka

Devrikhurd

Link Road

Vinoba Nagar


Career Opportunities After Completing This Program

Digital Marketing graduates can explore diverse job roles in corporate marketing, e-commerce, and digital advertising agencies. Skilled marketer roles like SEO Specialists, Social Media Manager, and Performance Marketing experts can receive up to ₹18 LPA, depending on their qualifications and work experience.

Marketing Job Role

Average Annual Salary (LPA)

SEO Specialist

₹3.0 – ₹5.5 LPA

Social Media Manager

₹3.5 – ₹6.0 LPA

Performance Marketing Executive

₹4.5 – ₹8.0 LPA

Content Marketing Specialist

₹3.2 – ₹9.5 LPA

Marketing Automation Specialist

₹5.0 – ₹10.5 LPA

Digital Marketing Manager

₹5.0 – ₹15.0 LPA

Source: Indeed/ Glassdoor


Top Recruiters Hiring Digital Marketers in Bilaspur:

  • BEML Ltd.
  • Dynamic Web Solutions
  • Blue Chip Infotech
  • Cognizant 
  • TCS iON Partners
  • Digital Spark Marketing Agency
  • Nexus Digital Media
  • Vardhman Digital Solutions


upGrad’s Digital Marketing Course in Bilaspur offers technical skills and creative acumen for learners to stand out in the digital-first landscape. upGrad X Bilaspur empowers you to build your marketing career with a strong foundational certification.

Frequently Asked Questions

Yes. The program is designed for working professionals who want to upskill, explore new career opportunities, or strengthen their Digital Marketing expertise. Its structured learning approach makes it easier to balance learning with professional commitments.

Disclaimer

  1. The above statistics depend on various factors and individual results may vary. Past performance is no guarantee of future results.

  2. The student assumes full responsibility for all expenses associated with visas, travel, & related costs. upGrad does not .