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IIT/IIM Courses

Digital Marketing Course in Kolkata

    Execute real digital marketing campaigns across SEO, Ads & Social Media

    Run paid campaigns using Google Ads & Meta Ads Manager

    Build marketing funnels using Email, Automation & CRM tools

    Leverage Generative AI for content, ads & performance optimization

Duration

6 Months

New Batch Starts

30 July 2026

For Enquiry

9051997404

Scholarships

Upto 50%*

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Program Highlights

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15+ Marketing Tools & Platforms

12+ Live Marketing Campaigns

Industry-Ready Curriculum

Masterclasses by Industry Veterans

Expert Faculty with Real-World Experience

Hands-on Training with Live Projects

Interview Prep & Soft Skills Training

Monthly Employability Tests

Guided Internship with Top Companies

3 Years Career Portal Access

3 Years Access to Learning Portal

Industry-Recognized Certifications

Program Curriculum

Module 1: CMS (WordPress) Website Design & Development

Domain, Hosting & Control Panel

  • Domain registration & management,
  • hosting selection, cPanel navigation

Installing WordPress

  • Download, installation, initial setup & basic configuration

Themes & Templates

  • Theme selection & installation, customization, template usage

Installing Plugin

  • Essential plugins, installation, configuration & updates

Building Web Pages

  • Creating & managing pages, Elementor Page Builder, media integration

Functional Aspects of a Website

  • Navigation & mobile responsiveness
  • Forms & data capturing
  • Google Analytics setup
  • Backup & recovery solutions

Module 2: Search Engine Optimization using Rank Math

  • Featured snippets optimization
  • Focus keyword selection
  • SEO-friendly site titles
  • Meta descriptions
  • On-page & content SEO using Rank Math
  • Image SEO
  • Internal linking

Module 3: Social Media Management (Meta)

  • Content strategy development
  • Content creation
  • Managing accounts via Meta Business Suite

Module 4: Social Media Marketing (Meta)

  • Social media & business account setup
  • Ad account creation & payment setup
  • Campaign objectives & AIDA model
  • Ad creation & launch
  • KPI measurement
  • Campaign optimization

Module 5: Google & YouTube Marketing

  • Google & YouTube account setup
  • Ad account & payment setup
  • Campaign objectives
  • Ad creation & launch
  • KPI tracking
  • Ad optimization

Module 6: Marketing Automation

  • Pabbly integrations
  • Wati (WhatsApp automation)
  • Zoho CRM & marketing automation
  • Webhook integrations

Module 7: Graphics Design (Canva)

  • Canva dashboard & project management
  • Templates & elements
  • Design creation using Canva tools
  • File sharing & downloads

Module 8: Artificial Intelligence (AI) for Digital Marketing

  • Introduction to AI in marketing & tools overview
  • AI for blog writing, ad copy & social media content
  • AI for image & video creation
  • AI-driven social media automation
  • AI chatbots & automated customer engagement

Module 9: Amazon Advertising & Marketplace Marketing

  • Amazon Seller & Vendor models
  • Seller account setup & product listing basics
  • Product listing & Amazon SEO optimization
  • Sponsored Products, Brands & Display Ads
  • Campaign setup & keyword targeting
  • ACoS, CTR, ROAS & KPI tracking
  • Ad optimization & scaling

What Makes This Program Stand Out?

Learning Focus

Coverage

Hands-on Depth

Tools Exposure

Industry Alignment

Internship & Live Experience

Career Support

Outcome

Advanced Certificate in Digital Marketing

End-to-end campaign execution with measurable ROI

SEO, Paid Ads, Social Media, Automation, Analytics, GenAI

12+ live campaigns with real case studies

15+ industry tools including Google Ads, Meta & GA4

Curriculum aligned with current hiring trends

Guided internship with real campaign execution

360° career support with 1:1 mock interviews & placement assistance

Industry-ready Digital Marketing Professional

Other Digital Marketing Courses

Theory-heavy modules

Limited platform exposure

Assignment-based learning

Basic tool walkthroughs

Outdated or generic syllabus

Simulated projects only

Limited placement guidance

Concept familiarity

Why Choose upGrad Learning Support Centre in Kolkata?

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Guided Industry Projects with Mentorship

Work on real-world projects with 1:1 mentorship as part of our classroom program.

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Masterclasses by Industry Professionals

Exclusive sessions on real-world best practices and emerging tech.

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5Ps of Learning Methodology

Our methodology follows five stages: pre-class preparation, concept understanding, guided practice, problem-solving, and real-world projects.

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Hands-on Training with Live Projects

Build real-world applications and gain confidence through our classroom program.

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3 Years Access to Learning Portal

Get membership to learner management system with free built-in tools to practice real-world learning.

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3 Years Access to Career Portal

Get access to jobs, internships and hiring drives even after completing our classroom program.

Visit us

Visit the Learning Support Centre in Salt Lake, Kolkata

Location

Salt Lake, Kolkata

Phone Number

9051997404

Working Hours

10 AM - 8 PM

Visit us here in Kolkata, West Bengal

406, 4th Floor, Arch Square - X2, Y1, EP Block, Sector V, Bidhannagar, Kolkata, West Bengal 700091, India

360° Career Support

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Aptitude Training

Resume Building

LinkedIn Profile Evaluation

Interview Question Bank

1:1 Mock Interview Calls

Hands-on Technical Learning

Soft Skill Training

GD/Interview Prep

Admission Process

Please find below the detailed steps to be followed as a part of the admission process.

Start Your Application

Follow the below application process to begin your enrollment process. 

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Submit Your Interest

Fill out the enquiry form on our website. Select your preferred city and centre.

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Speak to our Academic Counsellor

Discuss your background, goals, and best-fit program.

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Confirm Your Batch

Choose from our morning / evening / weekend batches that suit your schedule

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Start Learning

Once enrolled, you’ll receive onboarding details and access to learning resources. You can then begin your offline learning experience at the selected upGrad centre.

What Our Learners Have to Say

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Implementation Engineer, AB Knowledge Systems

With a year of internship experience, I joined upGrad because of its strong reputation for helping students upskill and secure good jobs. The learning experience has been excellent, with well-structured content relevant to market demands. I've gained new skills and deepened my knowledge. I highly recommend upGrad for anyone serious about advancing their career.

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Atharva Bhapkar

Implementation Engineer

Specialist Programmer, Infosys

I had no work experience and was unsure about entering the Data Science field. A friend introduced me to upGrad, where I received great support, especially with resume building. The teaching staff is well versed in the field including help with professional profiles. upGrad is an ideal choice for upskilling, thanks to its mentorship and personalized support.

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Mansi Deepak Kodgire

Specialist Programmer

Assistant Manager - Sales

With 6+ years in the non-IT domain, I chose upGrad to help me transition into IT. Its curriculum provided me with in-depth skills in data science and AI-ML, and the instructors at the Indore centre offered invaluable one-on-one support. For anyone seeking to break into Data Science or shift to IT, this program is a great choice for gaining technical expertise.

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Aniket Gogaliya

Assistant Manager

Software Engineer, Incred Money

Before upGrad, I wanted to strengthen my technical skills and transition into a more technical role. I chose upGrad for its structured curriculum in Data Structures and Algorithms (DSA) and MERN Stack Development. The hands-on projects and real-world applications enhanced my skills, making me job ready. Now, I’m excited and prepared to take the next step in my career.

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Swaroop Ramdas Chavan

Software Engineer

Data Researcher, Collegedunia

As a recent Computer Science graduate, I felt I needed practical, job-ready skills in Data Science. I chose upGrad for its job-focused learning and reputable partnerships, which offered hands-on courses, live sessions, mentor support, and real projects. This experience built my confidence and gave me the skills to tackle real Data Science projects in my career.

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Priyanka Maruti Panchkwade

Data Researcher

Mentored by Top Professionals

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Faculty Members

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Alok Chauhan, Instructor

Alok Chauhan

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Data Science & AI

10+ years of experience in DA/DS, Ex-L&T, New Holland, Data Arc, has served on site for clients in Honkong, Nepal and Germany 

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Shalini Singh, Instructor

Shalini Singh

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Data Science & AI

12+ years of experience in data analytics, research, consultancy and academia, Ex-Deloitte having experience working with various ministries… Read More

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Sirisha Pamidipati, Instructor

Sirisha Pamidipati

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Data Science & AI

Skilled in data analytics and data science. Previously worked as Sr. Faculty - Data Analytics Training in ExcelR Edtech Private Limited, Ben… Read More

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Certificate in Digital Marketing

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Accelerated Digital Marketing Certificate

Earn your upGrad certificate showcasing your experitse in Digital Marketing

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Guided Internship Certificate

Receive a Guided Internship Certificate for gaining industry-relevant experience from our elite partners

Digital Marketing Course in Kolkata

Digital Marketing courses in Kolkata are now evolving. These digital marketing classes combine Artificial Intelligence with core digital marketing skills. Along with SEO, social media marketing, and paid advertising, you also gain practical exposure to AI-powered content creation, campaign optimization, predictive analytics, and marketing automation.

Whether you are a college student, fresher or a working professional, upGrad’s Digital Marketing course in Kolkata is built for those willing to build job-ready, practical skills. This classroom-based, offline digital marketing certification course will take you from a beginner to a certified professional in just 6 months.


Why Choose Digital Marketing Course in Kolkata?

Kolkata has become a growing hub for digital businesses, startups, e-commerce brands, and marketing agencies. This change has been creating a strong demand for professionals who can manage online campaigns and drive business growth. So, if you learn Digital Marketing today, that means you will open multiple opportunities for yourself across industries where businesses rely on their digital presence to attract customers and build their brand.

upGrad's Digital Marketing Course in Kolkata combines classroom learning with practical projects. This allows you to apply concepts while working on real-world projects. You'll develop in-demand skills across SEO, social media, paid advertising, AI-powered marketing, and marketing automation while receiving expert mentorship and career support.

Top reasons why learners choose the Digital Marketing Course in Kolkata:

  • Attend offline Digital Marketing certification course led by experienced mentors and industry professionals.
  • Learn an industry-focused curriculum covering SEO, Social Media Marketing, Google Ads, AI-powered marketing, WordPress, and Amazon Advertising.
  • Build practical experience through 12+ live projects and guided industry projects based on real business scenarios.
  • Get a course completion, NSDC, and a guided internship certificate.
  • Develop complete digital marketing campaigns, websites, ad campaigns, and content strategies for your professional portfolio.
  • Get 360° career support including resume building, mock interviews, LinkedIn profile evaluation, and placement assistance.
  • Learn directly from industry experts through exclusive masterclasses on emerging Digital Marketing trends.
  • Continue exploring new opportunities with 3 years of Career Portal and Learning Portal access.
  • Gain practical exposure to leading Digital Marketing tools used by agencies and businesses through the digital marketing certification course.


Course Structure of the Digital Marketing Course in Kolkata

The Digital Marketing Course in Kolkata follows a structured learning path that introduces every major topic of digital marketing. You will start from website creation and SEO to performance marketing, automation, using AI in digital marketing, and marketplace advertising with this digital marketing certification course.

Instead of learning only concepts, you'll work on practical assignments and industry projects which will help you understand how digital marketing strategies are planned in a real business environment. For those looking for the best digital marketing course in Kolkata, upGrad’s 6-month course is a strong option.

Module

Topics Covered

Module 1: CMS (WordPress) Website Design & Development

Domain & hosting, WordPress installation, themes, plugins, Elementor, website creation, Google Analytics setup

Module 2: Search Engine Optimization (SEO)

Keyword research, Rank Math, on-page SEO, featured snippets, image SEO, meta tags, internal linking

Module 3: Social Media Management (Meta)

Content planning, content creation, Meta Business Suite, business account management

Module 4: Social Media Marketing (Meta)

Meta Ads, campaign objectives, AIDA model, ad creation, campaign optimisation, KPI tracking

Module 5: Google & YouTube Marketing

Google Ads, YouTube Ads, keyword targeting, campaign management, optimisation techniques

Module 6: Marketing Automation

Pabbly, WATI, Zoho CRM, WhatsApp automation, webhook integrations

Module 7: Graphics Design (Canva)

Canva tools, templates, creative design, project management, file exports

Module 8: Artificial Intelligence (AI) for Digital Marketing

AI content creation, AI image & video generation, AI-powered marketing workflows, chatbots

Module 9: Amazon Advertising & Marketplace Marketing

Amazon SEO, Sponsored Ads, campaign setup, product listings, ROAS, ACoS optimisation

Skills You Will Learn:

By the end of the Digital Marketing course, you'll have practical experience with the skills employers look for in modern digital marketing roles.

  • Search Engine Optimization (SEO)
  • WordPress Website Development
  • Google Ads & YouTube Marketing
  • Social Media Marketing & Meta Ads
  • Marketing Automation
  • Canva for Marketing Design
  • AI-powered Digital Marketing
  • Amazon Marketplace Marketing


Who Should Join upGrad's Digital Marketing Course in Kolkata?

If you are looking to start a career in Digital Marketing or to improve your marketing skills, this program will help you gain practical experience on the most popular digital marketing platforms and tools.

Students, graduates, entrepreneurs, freelancers and working professionals are able to join this offline Digital Marketing course in Kolkata, to learn skills that can be used across agencies, startups, e-commerce companies and established businesses.

The emphasis is on practical implementation, so by learning through practice, you can build confidence in campaign creation, website management, online visibility enhancement, and marketing performance analysis.

This Digital Marketing Course in Kolkata is ideal for:

  • Graduates from any academic background.
  • Final-year students preparing for Digital Marketing careers.
  • Working professionals looking to switch to Digital Marketing.
  • Entrepreneurs aiming to grow their business online.
  • Freelancers interested in offering Digital Marketing services.
  • Marketing professionals looking to upskill with AI-powered marketing.
  • No prior digital marketing is required, so freshers are welcome to join.


Nearby Areas We Cater for the Students

Our Learning Support Centre in Kolkata is located at Advantage Tower in Sector V, Salt Lake, one of the city's leading IT and business districts. Our classroom location in Kolkata provides excellent connectivity through major roads and public transport, which makes it easier for the learners from different parts of Kolkata to attend the digital marketing performance marketing course.

The learning support centre offers an interactive learning environment where learners work on practical campaigns, industry projects, and mentor-led sessions that replicate real workplace scenarios.

Nearby Localities

Sector V

Salt Lake (Bidhannagar)

New Town

Rajarhat

Lake Town

Ultadanga

Kankurgachi

Baguiati

Keshtopur

Dum Dum

Phoolbagan

EM Bypass

Kaikhali

Chinar Park

New Alipore

Park Circus

Sealdah

Belgachia


Career Opportunities After Completing Digital Marketing Course in Kolkata

Digital Marketing professionals play an important role in helping businesses improve their online visibility and generate leads. Having a strong digital marketing strategy helps businesses to get good customer engagement, which in turn helps their career. Every day, you will see new opportunities coming up for digital marketing professionals in Kolkata.

After completing the Digital Marketing course in Kolkata, you can explore roles in different domains such as SEO, paid advertising, social media, performance marketing, and content marketing. The combination of practical projects, guided mentorship, and career support helps you build a strong foundation for your next career move.

Below are some of the common career opportunities available after completing the digital marketing course in Kolkata. Salary ranges vary based on your chosen role, experience and skills, but the range you can expect for these roles is anywhere between INR 2 LPA – 7 LPA.

Job Role

Average salary in Kolkata

Digital Marketing Executive

₹2–5 LPA

SEO Executive

₹2–5 LPA

Social Media Executive

₹3–5 LPA

Performance Marketing Executive

₹4–7 LPA

Content Marketing Executive

₹2–7 LPA

Source: Glassdoor / AmbitionBox

Top companies hiring Digital Marketing professionals:

  • Accenture
  • Cognizant
  • Amazon
  • Flipkart
  • TCS
  • Infosys
  • Deloitte
  • PwC
  • Capgemini
  • Tech Mahindra

Frequently Asked Questions

The Digital Marketing course in Kolkata with placement assistance covers SEO, Google Ads, Meta Ads, social media marketing, content marketing, email marketing, web analytics, and Generative AI. You'll learn the practical skills needed for today's digital marketing roles.