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IIT/IIM Courses

Digital Marketing Course in Panipat

    Execute real digital marketing campaigns across SEO, Ads & Social Media

    Run paid campaigns using Google Ads & Meta Ads Manager

    Build marketing funnels using Email, Automation & CRM tools

    Leverage Generative AI for content, ads & performance optimization

Duration

4 Months

For Enquiry

7731900004

Scholarships

Upto 50%*

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Program Highlights

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15+ Marketing Tools & Platforms

12+ Live Marketing Campaigns

Industry-Ready Curriculum

Masterclasses by Industry Veterans

Expert Faculty with Real-World Experience

Hands-on Training with Live Projects

Interview Prep & Soft Skills Training

Monthly Employability Tests

Guided Internship with Top Companies

3 Years Career Portal Access

3 Years Access to Learning Portal

Industry-Recognized Certifications

Program Curriculum

Module 1: CMS (WordPress) Website Design & Development

Domain, Hosting & Control Panel

  • Domain registration & management,
  • hosting selection, cPanel navigation

Installing WordPress

  • Download, installation, initial setup & basic configuration

Themes & Templates

  • Theme selection & installation, customization, template usage

Installing Plugin

  • Essential plugins, installation, configuration & updates

Building Web Pages

  • Creating & managing pages, Elementor Page Builder, media integration

Functional Aspects of a Website

  • Navigation & mobile responsiveness
  • Forms & data capturing
  • Google Analytics setup
  • Backup & recovery solutions

Module 2: Search Engine Optimization using Rank Math

  • Featured snippets optimization
  • Focus keyword selection
  • SEO-friendly site titles
  • Meta descriptions
  • On-page & content SEO using Rank Math
  • Image SEO
  • Internal linking

Module 3: Social Media Management (Meta)

  • Content strategy development
  • Content creation
  • Managing accounts via Meta Business Suite

Module 4: Social Media Marketing (Meta)

  • Social media & business account setup
  • Ad account creation & payment setup
  • Campaign objectives & AIDA model
  • Ad creation & launch
  • KPI measurement
  • Campaign optimization

Module 5: Google & YouTube Marketing

  • Google & YouTube account setup
  • Ad account & payment setup
  • Campaign objectives
  • Ad creation & launch
  • KPI tracking
  • Ad optimization

Module 6: Marketing Automation

  • Pabbly integrations
  • Wati (WhatsApp automation)
  • Zoho CRM & marketing automation
  • Webhook integrations

Module 7: Graphics Design (Canva)

  • Canva dashboard & project management
  • Templates & elements
  • Design creation using Canva tools
  • File sharing & downloads

Module 8: Artificial Intelligence (AI) for Digital Marketing

  • Introduction to AI in marketing & tools overview
  • AI for blog writing, ad copy & social media content
  • AI for image & video creation
  • AI-driven social media automation
  • AI chatbots & automated customer engagement

Module 9: Amazon Advertising & Marketplace Marketing

  • Amazon Seller & Vendor models
  • Seller account setup & product listing basics
  • Product listing & Amazon SEO optimization
  • Sponsored Products, Brands & Display Ads
  • Campaign setup & keyword targeting
  • ACoS, CTR, ROAS & KPI tracking
  • Ad optimization & scaling

What Makes This Program Stand Out?

Learning Focus

Coverage

Hands-on Depth

Tools Exposure

Industry Alignment

Internship & Live Experience

Career Support

Outcome

Advanced Certificate in Digital Marketing

End-to-end campaign execution with measurable ROI

SEO, Paid Ads, Social Media, Automation, Analytics, GenAI

12+ live campaigns with real case studies

15+ industry tools including Google Ads, Meta & GA4

Curriculum aligned with current hiring trends

Guided internship with real campaign execution

360° career support with 1:1 mock interviews & placement assistance

Industry-ready Digital Marketing Professional

Other Digital Marketing Courses

Theory-heavy modules

Limited platform exposure

Assignment-based learning

Basic tool walkthroughs

Outdated or generic syllabus

Simulated projects only

Limited placement guidance

Concept familiarity

Why Choose upGrad Learning Support Centre in Panipat?

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Guided Industry Projects with Mentorship

Work on real-world projects with 1:1 mentorship as part of our classroom program.

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Masterclasses by Industry Professionals

Exclusive sessions on real-world best practices and emerging tech.

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5Ps of Learning Methodology

Our methodology follows five stages: pre-class preparation, concept understanding, guided practice, problem-solving, and real-world projects.

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Hands-on Training with Live Projects

Build real-world applications and gain confidence through our classroom program.

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3 Years Access to Learning Portal

Get membership to learner management system with free built-in tools to practice real-world learning.

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3 Years Access to Career Portal

Get access to jobs, internships and hiring drives even after completing our classroom program.

Book A Visit at upGrad Learning Support Centre

Meet our experts, explore programs in detail, and see how our blended learning approach helps you achieve real career growth.

Schedule your Visit

Visit Us

Visit the upGrad X Panipat

Location

Panipat

Phone Number

7731900004

Working Hours

10 AM - 8 PM

Visit us here in Panipat, Haryana

Basement of RedTape Showroom, Grand Trunk Rd, opposite Suvidha Stores, Shiv Nagar, Panipat, Haryana 132103, India

360° Career Support

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Aptitude Training

Resume Building

LinkedIn Profile Evaluation

Interview Question Bank

1:1 Mock Interview Calls

Hands-on Technical Learning

Soft Skill Training

GD/Interview Prep

Eligibility Criteria

  • Graduation in any stream (B.E., B.Tech, B.Sc, B.Com, B.A., BBA, BCA, etc.)
  • Students currently pursuing graduation are also eligible
  • Basic understanding of internet usage, social media platforms, and online tools is helpful
  • No prior Digital Marketing experience or technical background required

Admission Process

Please find below the detailed steps to be followed as a part of the admission process.

Start Your Application

Follow the below application process to begin your enrollment process. 

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Submit Your Interest

Fill out the enquiry form on our website. Select your preferred city and learning support centre.

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Speak to our Academic Counsellor

Discuss your background, goals, and best-fit program.

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Confirm Your Batch

Choose from our morning / evening / weekend batches that suit your schedule

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Start Learning

Once enrolled, you’ll receive onboarding details and access to learning resources. You can then begin your offline learning experience at the selected upGrad centre.

Career Roles You Can Pursue After Completing the Digital Marketing Course at upGrad's Panipat Learning Support Centre

Job Role

Entry-Level Salary

Mid-Level Salary

Senior / Lead Salary

Digital Marketing Executive

~₹2.5 – ₹3.5 L per year

~₹5 L – ₹7 L per year

₹9 L – ₹13 L+ per year

Performance Marketing Specialist

~₹3 L – ₹5 L per year

~₹8 L – ₹12 L per year

₹18 L – ₹24 L+ per year

SEO Specialist

~₹2.5 L – ₹3 L per year

~₹4 L – ₹8 L per year

₹10 L – ₹14 L+ per year

Social Media Manager

~₹1.8 L – ₹3.5 L per year

~₹5 L – ₹8 L per year

₹9 L – ₹12 L+ per year

What Our Learners Have to Say

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Implementation Engineer, AB Knowledge Systems

With a year of internship experience, I joined upGrad because of its strong reputation for helping students upskill and secure good jobs. The learning experience has been excellent, with well-structured content relevant to market demands. I've gained new skills and deepened my knowledge. I highly recommend upGrad for anyone serious about advancing their career.

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Atharva Bhapkar

Implementation Engineer

Specialist Programmer, Infosys

I had no work experience and was unsure about entering the Data Science field. A friend introduced me to upGrad, where I received great support, especially with resume building. The teaching staff is well versed in the field including help with professional profiles. upGrad is an ideal choice for upskilling, thanks to its mentorship and personalized support.

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Mansi Deepak Kodgire

Specialist Programmer

Assistant Manager - Sales

With 6+ years in the non-IT domain, I chose upGrad to help me transition into IT. Its curriculum provided me with in-depth skills in data science and AI-ML, and the instructors at the Indore centre offered invaluable one-on-one support. For anyone seeking to break into Data Science or shift to IT, this program is a great choice for gaining technical expertise.

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Aniket Gogaliya

Assistant Manager

Software Engineer, Incred Money

Before upGrad, I wanted to strengthen my technical skills and transition into a more technical role. I chose upGrad for its structured curriculum in Data Structures and Algorithms (DSA) and MERN Stack Development. The hands-on projects and real-world applications enhanced my skills, making me job ready. Now, I’m excited and prepared to take the next step in my career.

LinkedIn
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Swaroop Ramdas Chavan

Software Engineer

Data Researcher, Collegedunia

As a recent Computer Science graduate, I felt I needed practical, job-ready skills in Data Science. I chose upGrad for its job-focused learning and reputable partnerships, which offered hands-on courses, live sessions, mentor support, and real projects. This experience built my confidence and gave me the skills to tackle real Data Science projects in my career.

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Priyanka Maruti Panchkwade

Data Researcher

Mentored by Top Professionals

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Faculty Members

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Alok Chauhan, Instructor

Alok Chauhan

Company logo

Data Science & AI

10+ years of experience in DA/DS, Ex-L&T, New Holland, Data Arc, has served on site for clients in Honkong, Nepal and Germany 

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Shalini Singh, Instructor

Shalini Singh

Company logo

Data Science & AI

12+ years of experience in data analytics, research, consultancy and academia, Ex-Deloitte having experience working with various ministries… Read More

LinkedIn ProfileLinkedin
Sirisha Pamidipati, Instructor

Sirisha Pamidipati

Company logo

Data Science & AI

Skilled in data analytics and data science. Previously worked as Sr. Faculty - Data Analytics Training in ExcelR Edtech Private Limited, Ben… Read More

LinkedIn ProfileLinkedin

Certificate in Digital Marketing

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Accelerated Digital Marketing Certificate

Earn your upGrad certificate showcasing your experitse in Digital Marketing

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Guided Internship Certificate

Receive a Guided Internship Certificate for gaining industry-relevant experience from our elite partners

Digital Marketing Course in Panipat

Digital marketing offers decent career options for young professionals and college graduates. It's a great choice to learn SEO, paid ads, social media and analytics. Public and private enterprises need marketers to make their brands visible on web, generate leads and measure return on ad spend.

A Digital Marketing Course in Panipat from upGrad can help you explore career options across digital marketing and performance marketing. With upGrad X Panipat, this offline certification in Digital Marketing Course builds practical marketing skills through live campaigns.


Why Choose upGrad X Panipat?

upGrad X Panipat offers 100% offline certification courses with instructor sessions and 1:1 mentorship. Digital Marketing Course in Panipat follows the 5Ps methodology. Learners run 12+ live campaigns across 15+ industry tools.

The Digital Marketing Course in Panipat also includes a guided internship, monthly employability tests and masterclasses by industry veterans. Learners earn an Accelerated Digital Marketing Certificate and a Guided Internship Certificate. Scholarships of up to 50% are available.


Key facilities at Panipat Centre:

  • Open daily from 10 AM to 8 PM for counselling and support
  • Instructor-led classes in smart labs
  • Hands-on exposure to 15+ marketing tools and platforms
  • 12+ live marketing campaigns with real case studies
  • Guided internship and monthly employability tests
  • 3 years of access to the learning portal
  • 3 years of access to the career portal, with jobs, internships and hiring drives
  • Resume building, LinkedIn profile evaluation and 1:1 mock interview calls


Digital Marketing Course Syllabus in Panipat

The Digital Marketing Course in Panipat spans four months and nine modules. It begins with website building and SEO. It then covers social media, paid ads, automation, design and AI. The program ends with Amazon marketplace advertising. Every module emphasises practical campaign work.

Module

Topics Covered

CMS (WordPress) Website Design & Development

Domain and hosting, WordPress setup, themes, plugins, Elementor, Google Analytics, backups

SEO using Rank Math

Focus keywords, meta descriptions, on-page and content SEO, image SEO, featured snippets, internal linking

Social Media Management (Meta)

Content strategy, content creation, account management via Meta Business Suite

Social Media Marketing (Meta)

Ad account setup, campaign objectives, AIDA model, ad launch, KPI measurement, optimization

Google & YouTube Marketing

Account setup, campaign objectives, ad creation, KPI tracking, ad optimization

Marketing Automation

Pabbly integrations, Wati (WhatsApp automation), Zoho CRM, webhook integrations

Graphics Design (Canva)

Dashboard, templates, design creation, project management, file sharing

AI for Digital Marketing

AI for blogs, ad copy and social content, image and video creation, chatbots, automated engagement

Amazon Advertising & Marketplace Marketing

Seller account setup, Amazon SEO, Sponsored Ads, ACoS, CTR and ROAS tracking


Skills You Will Learn:

  • Website building and optimization using WordPress and Rank Math
  • Search engine optimization and content strategy
  • Paid campaign management on Google Ads, YouTube and Meta Ads Manager
  • Marketing automation using CRM, WhatsApp and integration tools
  • Graphic design for social media using Canva
  • Using Generative AI for content, ad copy and campaign optimization


Who Should Join upGrad’s Digital Marketing Course in Panipat?

Learners from all academic backgrounds can eligible to apply for the Digital Marketing Course in Panipat. Students in their final year are also eligible. No marketing experience or technical background is needed. Basic familiarity with social media and online tools is helpful. upGrad X Panipat welcomes:

  • Fresh graduates from B.Com, BBA, BCA, B.Sc, B.A. and B.Tech programs
  • Final-year students preparing for marketing roles
  • Working professionals upskilling or switching careers
  • Entrepreneurs and business owners who want to run their own campaigns
  • Freelancers looking to add paid ads and automation to their services


Nearby Areas We Cater for the Students

upGrad X Panipat is located on GT Road, close to Model Town and Mittal Mega Mall. It is well connected to residential and commercial areas across the city. Learners from these areas regularly join the Digital Marketing Course in Panipat.

Nearby Areas

Model Town

GT Road/ Industrial Area

Sector 11 & 12

Tehsildar Nagar

Samalkha

Assandh Road

Sukhdev Nagar

Sector 18

Gohana Road

Israna


Career Opportunities After Completing This Program

Once you complete this Digital Marketing Course in Panipat, you'll be eligible to pursue a career marketing agencies, e-commerce, manufacturing and local businesses. Many roles can also be done remotely. Digital marketing offers decent salaries across major job profiles. Here's the average annual salary one can expect:

Job Role

Average Annual Salary (in LPA)

Digital Marketing Executive

₹2.5–3.5 LPA (entry), ₹5–7 LPA (mid)

Performance Marketing Specialist

₹3–5 LPA (entry), ₹8–12 LPA (mid)

SEO Specialist

₹2.5–3 LPA (entry), ₹4–8 LPA (mid)

Social Media Manager

₹1.8–3.5 LPA (entry), ₹5–8 LPA (mid)

Source: Glassdoor


Top Recruiters Hiring Digital Marketing Experts in Panipat:

  • Indian Oil Corporation
  • Dainik Bhaskar
  • Amar Ujala
  • Amazon
  • Flipkart
  • Zomato
  • Swiggy
  • Genpact
  • Accenture
  • Dentsu


This Digital Marketing Course at upGrad X Panipat is the right solution for fresh graduates and working professionals looking to pursue a career in digital and performance marketing. The curriculum features SEO, paid advertising, marketing automation and AI, all designed to make you an accomplished learner.

Frequently Asked Questions

Yes. The course is designed for beginners and starts with the fundamentals before moving on to advanced topics such as SEO, paid advertising, social media marketing, and analytics.

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Disclaimer

  1. The above statistics depend on various factors and individual results may vary. Past performance is no guarantee of future results.

  2. The student assumes full responsibility for all expenses associated with visas, travel, & related costs. upGrad does not .