Digital Marketing Course in HSR Layout

Module 1: CMS (WordPress) Website Design & Development

Domain, Hosting & Control Panel

• Domain registration & management,
• hosting selection, cPanel navigation

Installing WordPress

• Download, installation, initial setup & basic configuration

Themes & Templates

• Theme selection & installation, customization, template usage

Installing Plugin

• Essential plugins, installation, configuration & updates

Building Web Pages

• Creating & managing pages, Elementor Page Builder, media integration

Functional Aspects of a Website

• Navigation & mobile responsiveness
• Forms & data capturing
• Google Analytics setup
• Backup & recovery solutions

• Featured snippets optimization
• Focus keyword selection
• SEO-friendly site titles
• Meta descriptions
• On-page & content SEO using Rank Math
• Image SEO
• Internal linking

• Content strategy development
• Content creation
• Managing accounts via Meta Business Suite

• Social media & business account setup
• Ad account creation & payment setup
• Campaign objectives & AIDA model
• Ad creation & launch
• KPI measurement
• Campaign optimization

• Google & YouTube account setup
• Ad account & payment setup
• Campaign objectives
• Ad creation & launch
• KPI tracking
• Ad optimization

• Pabbly integrations
• Wati (WhatsApp automation)
• Zoho CRM & marketing automation
• Webhook integrations

• Canva dashboard & project management
• Templates & elements
• Design creation using Canva tools
• File sharing & downloads

• Introduction to AI in marketing & tools overview
• AI for blog writing, ad copy & social media content
• AI for image & video creation
• AI-driven social media automation
• AI chatbots & automated customer engagement

• Amazon Seller & Vendor models
• Seller account setup & product listing basics
• Product listing & Amazon SEO optimization
• Sponsored Products, Brands & Display Ads
• Campaign setup & keyword targeting
• ACoS, CTR, ROAS & KPI tracking
• Ad optimization & scaling

3rd Floor, HSR Optima, No. 1672/A, 14th Main Rd, 7th Sector, HSR Layout, Bengaluru, Karnataka 560102, India

• Graduation in any stream (B.E., B.Tech, B.Sc, B.Com, B.A., BBA, BCA, etc.)

• Students currently pursuing graduation are also eligible

• Basic understanding of internet usage, social media platforms, and online tools is helpful

• No prior Digital Marketing experience or technical background required

Digital Marketing Course in HSR Layout, Bangalore offers offline, hands-on training with live campaign projects and dedicated placement support. Course fees vary depending on programme depth and duration, with flexible payment options available for learners.

upGrad's HSR Layout centre provides mentorship from experienced industry professionals, practical exposure to 15+ marketing tools, and a job-oriented curriculum covering SEO, paid media, analytics, and AI-driven marketing; built for freshers and working professionals who want to break into digital marketing.

Why Choose upGrad Learning Support Centre HSR Layout?

Bangalore is home to a thriving mix of startups, D2C brands, and marketing agencies, making it one of the best cities to pursue a Digital Marketing Course HSR Layout Bangalore learners can build a career around. upGrad's Learning Support Centre here is designed to give learners more than just course access; it offers a complete offline environment to learn, practice, and network.

This hybrid model is one of upGrad's core USPs. Rather than navigating a self-paced online course alone, learners get structured in-person classroom sessions, dedicated lab time, and direct mentorship, which reinforce online learning and to keep learners accountable to a regular schedule. For anyone comparing digital marketing institutes in Bangalore, this blend of online flexibility with offline structure is a key differentiator.

Facilities provided at upGrad's HSR Layout Learning Support Centre:

• Classrooms. Every batch gets access to dedicated, well-equipped classrooms designed for focused, distraction-free learning, where sessions are conducted live so learners can ask questions and get their doubts resolved in real time.

• Smart Labs. Learners get hands-on access to smart labs built for practical campaign building, analytics dashboards, and marketing tool practice, so concepts learned in class can be applied and tested immediately.

• Mentorship - Regular one-on-one mentorship sessions with experienced digital marketing professionals help learners get personalized feedback, clarify career direction, and stay on track throughout the program.

• Counselling - Dedicated academic and career counselling helps learners choose the right learning path based on their background, goals, and the roles they want to move into after the course.

• Interview Rooms - A dedicated space is available for learners to practice and prepare for real interview scenarios, helping them build confidence before facing actual recruiters.

• Networking Events - The centre regularly organises meetups and networking sessions with digital marketing professionals, alumni, and industry experts, helping learners build valuable professional connections early on.

• Student Community - Learners become part of an active, cohort-based student community that encourages collaborative learning, peer support, and shared problem-solving throughout the course.

• Career Services - End-to-end career support is provided, covering resume building, LinkedIn profile optimisation, and a structured job search strategy tailored to each learner.

• Mock Interviews - Learners get access to mock interview sessions with detailed feedback from experienced professionals, helping them identify gaps and improve before real interviews.

• Placement Cell - A dedicated placement cell works closely with recruiters to connect learners with relevant job openings that match their skills and career goals.

Digital Marketing Course Structure at Bangalore

The Digital Marketing Course in Bangalore at upGrad's HSR Layout centre takes learners from foundational marketing concepts to advanced, hands-on execution across SEO, paid media, content, and analytics. The curriculum is built around real-world campaigns, live projects, and tool-based learning, with offline sessions reinforcing what's taught online.

Each module blends conceptual learning with practical application. Instead of just watching lectures, learners plan campaigns, run live projects, and analyse performance data: first through guided exercises, then in an independent capstone project that mirrors real business marketing challenges. Offline Digital Marketing in Bangalore gives dedicated time to practice tools and get immediate feedback from mentors.

Digital Marketing Skills You Will Learn:

• SEO & Content: Keyword research, on-page optimisation, and content strategy for organic growth

• Paid Media: Running and optimising campaigns on Google Ads and Meta Ads

• Social Media: Building brand presence and engagement across major platforms

• Analytics: Reading performance data using Google Analytics and marketing dashboards

• AI Tools: Using Generative AI for content creation and campaign optimisation

• Strategy: Translating marketing data into business recommendations and growth plans

Who Should Join upGrad's Digital Marketing Course at HSR Layout Centre?

This course is designed for learners at different stages of their career who meet the general Digital Marketing eligibility Bangalore employers look for, typically a graduate degree in any discipline along with an interest in marketing and communication:

• Freshers and recent graduates looking to start a career in digital marketing with practical, job-ready skills

• Working professionals in sales, communications, or business roles who want to move into marketing

• Small business owners and entrepreneurs who want to manage their own brand's digital presence

• Marketing professionals looking to upskill with paid media, analytics, and AI-driven marketing tools

• Career switchers from non-technical backgrounds looking for a structured, offline-supported route into digital marketing

Nearby Areas We Cater for the Students

upGrad's HSR Layout Learning Support Centre is accessible to learners across South and East Bangalore, making it convenient for students from several nearby localities to attend offline sessions, mentorship meetings, and networking events.

Career Opportunities After Completing Programs

Bangalore's large base of startups, D2C brands, and marketing agencies drives strong Digital Marketing Salary growth and steady demand for skilled marketers across industries, from e-commerce to SaaS and consulting.

Source: Glassdoor/ AmbitionBox

Top Recruiters Hiring Digital Marketing Talent in Bangalore:

• Flipkart

• Amazon

• Swiggy

• Byju's

• Zomato

• Wipro

• Ogilvy

• WPP

• Publicis

upGrad's Digital Marketing Course HSR Layout Bangalore builds job-ready Digital Marketing skills through offline mentorship, labs, and placement support. This is a practical path into Bangalore's fast-growing digital marketing job market for freshers and professionals alike.