Top 20 Product Manager Tools in 2025: Best Product Management & Analytics Tools

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Product Manager Tools like Notion, Jira, and Productboard are essential for planning, prioritizing, and delivering successful products in 2025. With dozens of options spanning task management, road mapping, and analytics, choosing the right stack can be challenging.

The wrong tool can slow your team down, while the right one can supercharge your entire product lifecycle.

This article highlights the top product management tools for 2025, covering everything from task management and roadmapping to product analytics and user feedback.

With a wide range of product management and analytics tools available, understanding their features and use cases is crucial for selecting the right tools. Explore upGrad’s Management programs to build the strategic, analytical, and leadership skills you need to make the most of PMtools. Enroll now and drive product success!

Top 20 Product Manager Tools for 2025: Features & Use Cases

In 2025, product management tools are built not just for execution, but for aligning roadmaps, tracking user behavior, and making data-backed decisions.

From managing complex workflows to capturing real-time customer feedback, each tool brings unique strengths, and knowing which ones match your goals can make all the difference.

Whether you're prioritizing backlogs, designing wireframes, or analyzing user behavior, the right tool can significantly accelerate decision-making and cross-functional collaboration.

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• Post Graduate in Product Management Course from Duke CE
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Here is a comprehensive list of the top 20 product manager tools, highlighting their primary use and standout features to help you find the right fit for your workflow.

Let’s explore the top Product Manager Tools in detail, along with examples.

1. Notion

Notion is one of the Top Product Management Tools for documentation, task tracking, and centralizing product workflows into a single interface. Product managers use it to centralize product documentation, create living roadmaps, and streamline collaboration. 

Its flexibility makes it ideal for dynamic teams that want to build custom workflows without coding.

Source: Notion

Key Features and Examples

• Customizable templates: Create or use pre-built templates for product roadmaps, sprint planning, or feature specs.
• Collaborative workspace: Real-time editing, comments, and mentions streamline team communication.
• Database support: Build Kanban boards, task lists, or custom databases to manage product features or bugs.
• Integration-ready: Connect with tools like Slack, Figma, Jira, and GitHub for a unified workflow.

Example: PMs at startups often use Notion to build a product wiki and link tasks directly to roadmap timelines and user research notes, all in one view.

Use Cases

• Creating a centralized hub for product documentation and knowledge sharing.
• Managing feature specs, product requirements, and OKRs.
• Organizing user research insights and linking them to relevant features.

Benefits

• Highly customizable and beginner-friendly.
• Combines the functions of docs, wikis, task boards, and calendars.
• Helps teams maintain team-wide visibility without tool overload.

Limitations

• It can become disorganized if not structured properly.
• Not ideal for tracking complex technical sprints.
• Lacks built-in velocity tracking or agile reporting features.

If you're managing product docs, tasks, and team updates in a tool like Notion, staying productive is more about how you work than what you use. upGrad’s free Time & Productivity Management Course helps you build sustainable habits, eliminate distractions, and optimize your day

2. Jira

Jira is a powerful project and issue tracking tool developed by Atlassian, widely used by product and engineering teams for development planning and sprint execution. It helps product managers organize backlogs, manage user stories, track progress, and collaborate with developers through detailed workflows.

Key Features and Examples

• Agile boards: Support Scrum and Kanban boards for sprint and task visualization.
• Custom workflows: Create tailored workflows for issue tracking, approvals, and release cycles.
• Complete reporting: Access burndown charts, velocity reports, and sprint retrospectives for insights.
• Developer integration: Syncs with GitHub, Bitbucket, and CI/CD pipelines for traceability.

Example: Enterprise product teams utilize Jira to manage feature rollouts across multiple sprints while integrating directly with GitHub for automated deployment updates.

Use Cases

• Managing short-term planning cycles and product backlogs in engineering-heavy teams.
• Tracking bugs, epics, and stories throughout the product development lifecycle.
• Collaborating with design, QA, and engineering in one unified view.

Benefits

• Excellent for scaling agile processes.
• Deep customization with automation rules and add-ons.
• Strong integration ecosystem across Atlassian tools and beyond.

Limitations

• It can be overwhelming for non-technical or small teams.
• Requires setup time and training to manage custom workflows.
• Less intuitive for non-developers without additional configuration.

3. Trello

Trello is a visually intuitive project management tool that uses boards, lists, and cards to help teams organize and prioritize tasks. Product managers rely on Trello for sprint planning, tracking to-dos, and managing feature timelines and priorities, especially in early-stage startups or multidisciplinary teams that prefer a lightweight setup.

Source: Trello

Key Features and Examples

• Drag-and-drop Kanban boards: Organize work with simple list-based workflows.
• Power-Ups: Add extra functionality like calendar views, Slack integration, or file sharing with just a few clicks.
• Card-level detail: Attach files, comments, checklists, and due dates to keep everyone aligned.
• Automation with Butler: Automate recurring tasks and workflows without writing code.

Example: Many early-stage product managers (PMs) at seed-stage SaaS startups use Trello to track feature progress and integrate feedback from support and sales, all on a single board shared with stakeholders.

Use Cases

• Planning MVP features, managing weekly tasks, or tracking bugs in fast-paced product teams.
• Collaborating across marketing, sales, and product in a visually simple interface.

Benefits

• Easy to use and onboard new team members.
• Great for visual thinkers and non-technical users.
• Flexible enough to manage everything from daily tasks to long-term feature planning.

Limitations

• Limited reporting and analytics compared to Jira or Productboard.
• Can get disorganized without a structured setup.
• Not ideal for complex product workflows at scale.

4. Asana

Asana is a powerful work management platform designed to help teams coordinate projects, assign tasks, and monitor progress with precision. For product managers, it’s a go-to solution for sprint planning, launch checklists, feature tracking, and aligning timelines across teams without losing momentum.

Source: Asana

Key Features and Examples

• Multiple project views: Toggle between Kanban, List, Timeline (Gantt), and Calendar views to suit your planning style.
• Task dependencies: Set and visualize dependencies to avoid bottlenecks and ensure timely delivery.
• Goals and milestones: Track OKRs or feature launches with structured, goal-linked tasks.
• Integrations: Sync with Slack, Figma, GitHub, Jira, and Google Drive to keep workflows connected.

Example: Enterprise PMs in B2B SaaS companies with 100+ team members often use Asana’s Timeline view to plan product launches, aligning engineering sprints, design deliverables, and marketing campaigns in one shared workspace.

Use Cases

• Coordinating multi-discipline product launches, tracking OKRs, and managing sprint retrospectives.
• Keeping executive stakeholders aligned through progress milestones and visual dashboards.

Benefits

• Strong support for scaling product processes in mid-to-large teams.
• Clean UI and flexible views tailored to different work styles.
• Easy to assign responsibility and manage dependencies across teams.

Limitations

• Slight learning curve for advanced features like workflows or rules.
• May require admin discipline to prevent clutter in larger projects.
• Lacks advanced developer-focused features, such as version control or burndown charts.

Also Read: How to Increase the Productivity of your Employees?

5. Aha!

Aha! stands out among the top product management tools, offering powerful features for long-range roadmap building, idea management, and strategic alignment.

Product managers use it to bridge the gap between vision and execution, especially in enterprise environments where structured planning and stakeholder communication are crucial.

Source: Aha!

Key Features and Examples

• Strategic roadmap builder: Visualize goals, initiatives, and features in timeline or portfolio view.
• Idea portal: Collect, score, and prioritize customer feedback directly within the platform.
• Custom workflows: Tailor product development pipelines to match agile, SAFe, or hybrid methodologies.
• Integrations: Seamlessly connect with Jira, Azure DevOps, Salesforce, and Slack.

Example: Large-scale PMs use Aha! to link user feedback from sales and support with backlog items, aligning product priorities with business impact.

Use Cases

• Enterprise-grade product planning, stakeholder communication, and prioritization based on business value.
• Consolidating the voice of the customer data into a structured product strategy.

Benefits

• Excellent for long-term planning, executive visibility, and structured goal-setting.
• Rich features for managing complex portfolios and cross-product dependencies.
• Enables customer-centric decision-making with built-in idea scoring.

Limitations

• It can be overkill for early-stage startups or lean teams.
• Steeper learning curve for new users unfamiliar with product frameworks.
• Premium pricing may be a barrier for smaller organizations.

6. Monday.com

Monday.com is a highly visual work operating system used by product teams to plan, track, and manage every phase of the product lifecycle. 

It offers customizable boards, automation, and dashboards that adapt to the evolving needs of product managers, from planning feature rollouts to release tracking.

Source: Monday.com

Key Features and Examples

• Customisable workflows: Tailor boards for feature planning, iteration cycles, backlog grooming, or bug tracking.
• Automation: Set up rules to trigger actions like status updates, reminders, or notifications.
• Dashboards: Visualise KPIs, team performance, and project progress in real-time.
• Third-party integrations: Supports tools like Jira, Slack, GitHub, and Zoom for cross-platform collaboration.

Example: Product managers at mid-sized SaaS companies us Monday.com to synchronize design, development, and QA workflows while maintaining executive-level visibility into progress.

Use Cases

• Managing sprint cycles, team tasks, product roadmaps, and release timelines.
• Ideal for growing teams needing an easy-to-use, scalable product operations hub.

Benefits

• Highly customisable and visually intuitive UI.
• Supports agile, waterfall, and hybrid methodologies.
• Fast setup with templates and minimal onboarding required.

Limitations

• May lack depth for advanced product analytics or portfolio planning.
• Customisation can feel overwhelming without a clear structure.
• Some features are gated behind higher-tier plans.

7. ClickUp

ClickUp is a powerful, all-in-one productivity platform designed to replace multiple tools, offering features for task management, documents, goal tracking, time tracking, and more. 

Product managers use ClickUp to centralize workstreams, spanning from feature development to user research, within a single, highly customizable environment.

Source: ClickUp

Key Features and Examples

• Hierarchical task organization: Create nested tasks, subtasks, checklists, and views like List, Board, Gantt, and Timeline.
• Docs + tasks integration: Link tasks directly to requirement docs, meeting notes, and product strategy pages.
• Custom dashboards: Visualize team performance, sprint progress, or bug reports across multiple views.
• Automation and AI: Automate recurring tasks and leverage AI-assisted writing tools to speed up documentation.

Example: Product teams at fast-scaling tech scaleups use ClickUp to manage backlog grooming, sprint workflows, and seamless team coordination, all under a single project umbrella.

Use Cases

• Ideal for teams looking to unify product planning, task execution, documentation, and reporting in one workspace.
• Works well across engineering, product, and design teams for effective collaboration.

Benefits

• Highly flexible setup for different team styles and frameworks.
• Powerful integrations with Slack, GitHub, Figma, and more.
• Great for scaling teams that need end-to-end work visibility.

Limitations

• It can feel feature-heavy or complex for smaller teams.
• Initial setup may require guidance to avoid information overload.
• Occasional performance lags with large data volumes.

8. Miro

Miro is a collaborative whiteboard platform built for brainstorming, strategy mapping, and design thinking. Product managers use Miro to visualize user journeys, prioritize features, and co-create solutions with distributed teams in real time.

Source: Miro

Key Features and Examples

• Infinite whiteboard canvas: Build customer journey maps, user flows, and feature prioritization grids without space constraints.
• Templates for PMs: Utilize pre-built templates for sprint planning, OKRs, and brainstorming product features.
• Real-time collaboration: Stakeholders can comment, vote, and ideate together during workshops or async planning.
• Integrations: Seamlessly connects with Jira, Notion, Figma, and Slack.

Example: UX and product teams in distributed e-commerce companies often run remote design sprints in Miro; mapping problems, ideating solutions, and aligning on features without leaving the board.

Use Cases

• Ideal for running workshops, remote sprint planning, ideation sessions, and end-to-end team alignment.
• Commonly used to map complex systems and visualize feedback loops.

Benefits

• A visually engaging way to structure complex ideas and workflows.
• Encourages collaboration and creative input from stakeholders.
• Easy to use even for non-technical team members.

Limitations

• It can become cluttered in long-term use if boards aren’t well-organized.
• Lacks native task management features, best used alongside tools like Jira or Asana.
• Performance may slow down on very large or image-heavy boards.

9. Figma

Figma is a cloud-based design and prototyping tool that enables product managers, designers, and developers to collaborate on user interfaces in real time. It’s a go-to platform for wireframing, prototyping, and gathering feedback, all in one shared space.

Source: Design Course

Key Features and Examples

• Design and prototyping in one tool: Create interactive mockups and clickable prototypes directly from wireframes.
• Live collaboration: Multiple stakeholders can review and comment in real-time, making it ideal for feedback cycles and design reviews.
• Version history: Track design iterations and roll back changes with ease.
• Integrations: Seamlessly connect with tools like Jira, Slack, and FigJam for smooth design-to-development handoffs.

Example: PMs at mid-sized fintech companies often use Figma to annotate UI mockups with feature requirements, reducing back-and-forth between design and engineering teams.

Use Cases

• Ideal for prototyping features, visualizing user flows, and aligning design intent with development.
• Commonly used to co-create with stakeholders or validate ideas before engineering starts.

Benefits

• Seamless handoff between design, PMs, and engineering.
• Eliminates the need for extra tools like InVision or Marvel.
• Improves speed and clarity in the design, feedback, and implementation loop.

Limitations

• Limited functionality for non-visual work (e.g., backend planning).
• Steep learning curve for users unfamiliar with design tools.
• May require FigJam or other tools for broader whiteboarding needs.

Designing clean interfaces is just one part of the puzzle; Figma helps you do that. To build truly user-first products, learn the mindset behind them with upGrad’s free Design Thinking Course. Enroll to sharpen your creativity, empathy, and product instincts!

10. Productboard

Among the top product management tools, Productboard stands out for its ability to turn user feedback into clear product priorities.

It helps teams prioritize features, align them with customer needs, and integrate real user insights directly into the product development lifecycle.

Source: Productboard

Key Features and Examples

• Customer feedback centralization: Capture feedback from Intercom, Zendesk, emails, and surveys in one place.
• Feature prioritization framework: Score features using value vs. effort models or custom prioritization formulas.
• Customizable roadmaps: Build and share roadmaps with different views for leadership, design, or engineering.
• Integration ecosystem: Connect with Jira, Slack, Salesforce, and more for seamless collaboration.

Example: Many SaaS companies use Productboard to align feature planning with high-volume customer requests, leading to better retention and satisfaction.

Use Cases

• Prioritizing product features based on user feedback and business goals.
• Presenting tailored updates to different stakeholders like sales, marketing, or engineering.

Benefits

• Connects customer insights directly to feature planning.
• Helps PMs justify prioritization decisions with real data.
• Enables clear visibility into planning and progress across teams.

Limitations

• It can feel complex for smaller teams or early-stage startups.
• Requires discipline in feedback tagging and maintenance.
• Premium pricing may be a barrier for small orgs.

11. Pendo

Pendo is a product analytics and user feedback tool that helps product managers track feature adoption, understand user behavior, and collect in-app feedback without writing code. 

It’s built for product-led teams focused on continuous improvement of the user experience.

Source: Pendo

Key Features and Examples

• In-app guides and walkthroughs: Create onboarding flows, feature announcements, or tips directly in the product.
• Product usage analytics: Monitor which features users engage with most, and where they drop off.
• Feedback collection: Use in-app polls and NPS surveys to gather insights at key touchpoints.
• Retention and adoption tracking: Visualize how engagement shifts over time and across cohorts.

Example: Product managers (PMs) at SaaS companies use Pendo to guide users through new features while simultaneously collecting data on adoption and satisfaction.

Use Cases

• Driving feature adoption with contextual in-app prompts.
• Prioritizing what gets built next using real user feedback and engagement data.

Benefits

• No-code setup for guides and analytics.
• Combines qualitative and quantitative insights in one tool.
• Helps reduce churn by improving onboarding and engagement.

Limitations

• Best suited for web apps, mobile support is improving, but it is limited.
• Pricing may not be startup-friendly.
• Requires clear goals to avoid guide fatigue or over-surveying users.

Also Read: Why Learn Product Management From upGrad

12. Mixpanel

Mixpanel is a product analytics tool built for precision. It focuses on event-based tracking, enabling product teams to drill deep into funnels, feature usage, and retention metrics, especially for mobile and web apps.

Unlike Heap, which auto-captures every interaction, or Amplitude, which is built for large-scale experimentation, Mixpanel provides granular control over event setup and analysis, ideal for teams that want hands-on precision.

Source: Mixpanel

Key Features and Examples

• Event tracking: Track any user interaction, from button clicks to page visits, without complex setup.
• Funnel analysis: Visualize how users move through key journeys like onboarding or checkout.
• Cohort segmentation: Group users based on behavior, location, device, or custom attributes.
• Retention reports: Monitor how often users return and what keeps them engaged.

Example: PMs at mobile-first startups use Mixpanel to track which onboarding steps lead to long-term user retention and optimize accordingly.

Use Cases

• Identifying drop-off points in product flows, like signups or purchases.
• Analyzing long-term engagement and feature adoption across cohorts.

Benefits

• Fast, real-time data analysis.
• Highly customizable dashboards and reports.
• Supports experimentation with A/B test integrations.

Limitations

• Requires setting up custom events, which may require developer support.
• It can be overkill for early-stage products with limited data.
• The free plan is limited in historical data retention and usage volume.

13. Amplitude

Amplitude is a leading product analytics tool known for its advanced segmentation, experimentation capabilities, and scalable architecture. It empowers teams to connect product usage to business impact, making data-driven decisions at scale.

Compared to Mixpanel’s fine-grained funnel analysis or Heap’s plug-and-play tracking, Amplitude stands out for teams that need deep experimentation, robust integrations, and a unified analytics stack for enterprise use.

Source: Amplitude

Key Features and Examples

• Behavioral analytics: Track and visualize user engagement with your product in real-time.
• Pathfinder analysis: Identify the most common user paths and pinpoint areas of friction.
• Retention and cohort analysis: Segment users by behavior and track retention trends over time.
• Experimentation tools: Run A/B tests and measure the impact on user behavior without needing third-party tools.

Example: SaaS product teams use Amplitude to test which onboarding flows lead to higher feature adoption and long-term retention.

Use Cases

• Analyzing product usage trends across different user segments.
• Understanding the impact of new features on customer behavior.
• Optimizing onboarding or checkout flows with real-time data.

Benefits

• Intuitive visualizations and drag-and-drop dashboards.
• Robust integration with data warehouses and customer data platforms.
• Powerful segmentation and event analysis capabilities.

Limitations

• Learning curve for teams unfamiliar with event-based analytics.
• Complex queries may require help from analysts or data scientists.
• Pricing can scale quickly for high-volume products.

14. FullStory

FullStory is a digital experience analytics platform that helps product teams understand how users interact with their apps and websites through session replays, heatmaps, and behavioral insights. It’s especially powerful for uncovering usability issues and improving conversion funnels.

Source: FullStory

Key Features and Examples

• Session replay: Watch how users navigate your product in real-time, including clicks, scrolls, and mouse movements.
• Rage click detection: Identify frustration signals, such as repeated clicks on unresponsive elements.
• Heatmaps and click tracking: Visualize user engagement across your interface to pinpoint areas of interest or confusion.
• Conversion funnels: Track where users drop off and optimize for better retention and goal completion.

Example: E-commerce PMs use FullStory to identify where users abandon checkout and redesign flows for higher conversions.

Use Cases

• Diagnosing user pain points in onboarding or checkout experiences.
• Enhancing UX by analyzing user navigation patterns and behaviors.
• Reducing churn by understanding where users get stuck or drop off.

Benefits

• Provides visual context that analytics tools alone can’t offer.
• Easy to share findings with engineering or design teams.
• Helps prioritize UX fixes based on real user behavior.

Limitations

• It may raise data privacy concerns if not configured properly.
• Session recordings can be time-consuming to analyze at scale.
• Less focused on quantitative metrics compared to traditional analytics tools.

15. Confluence

Confluence by Atlassian is a collaborative documentation tool that helps product managers organize product requirements, meeting notes, specs, and project plans in one centralized, searchable workspace. 

It’s widely used in flexible product teams for company-wide alignment and ongoing knowledge sharing.

Source: Confluence

Key Features and Examples

• Real-time collaboration: Edit pages together, leave inline comments, and tag team members for feedback.
• Templates: Use built-in or custom templates for PRDs, retrospectives, sprint notes, and more.
• Hierarchy and linking: Structure documentation using parent-child pages and internal links to maintain a connected structure.
• Jira integration: Link Confluence docs to Jira tickets to give context and visibility across tools.

Example: Agile product teams in enterprise tech use Confluence to create living product specs that link directly to Jira epics and sprint tasks.

Use Cases

• Creating detailed PRDs, meeting notes, and sprint plans in collaborative environments.
• Documenting decisions, discussions, and feature strategies for future reference.
• Centralizing team knowledge and onboarding materials.

Benefits

• Seamlessly integrates with Jira for traceability across product workflows.
• Keeps documentation organized and accessible for all stakeholders.
• Reduces silos with a single source of truth for ongoing projects.

Limitations

• It can become overwhelming without a clear page structure or naming convention.
• Limited offline access or mobile editing features.
• Not ideal for visual-first teams needing diagrams or design collaboration.

16. Airtable

Airtable combines the simplicity of spreadsheets with the power of databases. Product managers use it to organize features, timelines, and research in a clear, visual format. Its no-code flexibility allows teams to build custom workflows without engineering support.

Source: Airtable

Key Features and Examples

• Customizable views: Switch between grid, kanban, calendar, or gallery views to manage workflows your way.
• Relational databases: Link records across tables to map feature dependencies, user feedback, and sprint cycles.
• Automations: Set up trigger-based workflows (e.g., “When a bug is marked urgent, notify Slack”).
• Rich integrations: Connect with tools like Jira, Slack, Figma, and Google Workspace to enhance your stack.

Example: PMs at growing B2B startups use Airtable to manage product backlogs, connect user feedback to planned features, and visualize go-to-market timelines, all in one connected dashboard.

Use Cases

• Coordinating feature timelines, sprint progress, and backlog priorities across multi-disciplinary teams.
• Organizing customer interviews, feature requests, and A/B test outcomes in structured formats.
• Mapping dependencies and workflows across product, design, and marketing.

Benefits

• Highly customizable without needing code.
• Visualizes data in multiple formats, making it easy to spot gaps or delays.
• Scales well from startups to enterprise use cases.

Limitations

• It may require upfront setup to unlock its full potential.
• It can get complex with too many linked records or formula fields.
• Pricier than simple spreadsheet tools for advanced features.

Also Read: How To Create Product Management Strategy? 6 Practical Steps For Successful Product Managers

17. Heap

Heap simplifies product analytics by automatically capturing every user interaction, no manual event tagging required. Its retroactive tracking and session replay features help teams quickly identify user friction without engineering bottlenecks.

While Mixpanel and Amplitude require upfront event configuration or SQL-like logic, Heap skips setup entirely, making it perfect for fast-moving teams that want instant insights without extra lift.

Source: Heap

Key Features and Examples

• Auto-capture analytics: Tracks clicks, taps, page views, and form submissions automatically, no need to set up events manually.
• Retroactive tracking: Analyze new events without waiting for fresh data to be collected.
• Funnel analysis: Visualize user journeys to identify where users drop off.
• Session replay: Watch real user sessions to understand pain points and enhance the user experience.

Example: PMs at mobile-first subscription apps use Heap to analyze where users drop out of onboarding, then validate UI fixes by comparing funnel metrics before and after changes.

Use Cases

• An excellent product analytics tool for quickly identifying drop-off points and onboarding friction without manual tagging.
• Measuring success metrics for new product launches.
• Optimizing conversion paths and reducing churn.

Benefits

• Zero setup required for tracking most events.
• Retroactive analysis eliminates delays in data validation.
• Combines quantitative and qualitative insights (with session replays).

Limitations

• May require technical support for advanced custom events.
• Data overload can occur without structured dashboards.
• Not ideal for teams needing highly customizable BI tools.

18. Google Analytics 4

Google Analytics 4 (GA4) is the next-gen analytics platform from Google, built for modern digital experiences across web and mobile. 

For product managers, GA4 delivers essential insights into user journeys, engagement, retention, and conversion, all within a privacy-first framework.

Unlike Mixpanel or Amplitude, which specialize in in-app analytics, GA4 stands out for tracking web-to-app journeys, measuring ad performance, and integrating seamlessly with Google’s marketing tools, while staying privacy-compliant.

Source: Google Analytics

Key Features and Examples

• Event-based data model: Tracks every interaction as an event, offering more granular insights than traditional page views.
• Cross-platform tracking: Measure unified journeys across web, iOS, and Android platforms.
• Predictive metrics: Gain AI-driven insights into churn probability, revenue forecasts, and more.
• Exploration reports: Create custom funnels, cohorts, and path analyses to inform your decision-making.

Example: PMs at e-commerce companies use GA4 to identify where mobile users abandon the checkout process, then A/B test optimizations to reduce friction.

Use Cases

• Understanding multi-platform user journeys.
• Monitoring engagement for new feature launches.
• Tracking KPIs like session duration, retention, and conversions.

Benefits

• Powerful reporting with customizable dashboards.
• Deep integration with Google Ads, Firebase, and BigQuery.
• Built-in compliance with privacy regulations like GDPR.

Limitations

• Steeper learning curve compared to Universal Analytics.
• Limited out-of-the-box templates for product-specific insights.
• Requires setup for custom event tracking.

Also Read: How to Use Google Analytics: Comprehensive Guide For Beginners

19. Hotjar

Hotjar is a behavior analytics and user feedback tool that gives product managers a visual window into how users experience their product. 

From heatmaps and session recordings to feedback widgets, it helps uncover usability issues and surface actionable insights.

Source: Hotjar

Key Features and Examples

• Heatmaps: Visualize where users click, scroll, and hover to spot engagement gaps.
• Session recordings: Replay real user sessions to observe behavior and identify friction.
• Feedback widgets: Collect real-time feedback via surveys, NPS scores, and suggestion boxes.
• Funnels and form analysis: Track drop-offs in forms or product flows.

Example: PMs at D2C e-commerce platforms use Hotjar to identify friction points on onboarding pages by analyzing where users rage-click or drop off before completing setup.

Use Cases

• Diagnosing conversion issues in signup or checkout flows.
• Validating design changes with real-time user behavior.
• Prioritizing UX improvements based on actual usage data.

Benefits

• Intuitive visual feedback that non-technical teams can understand.
• Complements quantitative tools like GA4 or Mixpanel.
• Fast setup and easy embedding of feedback tools.

Limitations

• Limited deep analytics, meant for qualitative insights, not number crunching.
• Heatmaps and recordings can overwhelm without clear goals.
• It may raise privacy concerns if not configured correctly.

20. Linear

Linear is a fast, streamlined issue tracking and project management tool designed for high-performance product teams. 

Known for its speed, keyboard-first design, and clean interface, Linear helps teams manage sprints, track bugs, and collaborate on product development with minimal friction.

Unlike Jira or ClickUp, which offer complex, all-in-one setups, Linear stays lean by focusing solely on speed, developer workflows, and streamlined execution.

Source: Hotjar

Key Features and Examples

• Heatmaps: Visualize where users click, scroll, and hover to spot engagement gaps.
• Session recordings: Replay real user sessions to observe behavior and identify friction.
• Feedback widgets: Collect real-time feedback via surveys, NPS scores, and suggestion boxes.
• Funnels and form analysis: Track drop-offs in forms or product flows.

Example: PMs at D2C e-commerce platforms use Hotjar to identify friction points on onboarding pages by analyzing where users rage-click or drop off before completing setup.

Use Cases

• Diagnosing conversion issues in signup or checkout flows.
• Validating design changes with real-time user behavior.
• Prioritizing UX improvements based on actual usage data.

Benefits

• Intuitive visual feedback that non-technical teams can understand.
• Complements quantitative tools like GA4 or Mixpanel.
• Fast setup and easy embedding of feedback tools.

Limitations

• Limited deep analytics, meant for qualitative insights, not number crunching.
• Heatmaps and recordings can overwhelm without clear goals.
• It may raise privacy concerns if not configured correctly.

20. Linear

Linear is a fast, streamlined issue tracking and project management tool designed for high-performance product teams. 

Known for its speed, keyboard-first design, and clean interface, Linear helps teams manage sprints, track bugs, and collaborate on product development with minimal friction.

Unlike Jira or ClickUp, which offer complex, all-in-one setups, Linear stays lean by focusing solely on speed, developer workflows, and streamlined execution.

Source: Linear

Key Features and Examples

• Blazing-fast interface: Designed for speed with keyboard shortcuts and optimized workflows.
• Cycle and sprint planning: Manage development cycles, track progress, and velocity with clarity.
• Issue tracking: Log, prioritize, and resolve bugs or feature requests quickly.
• Integrations: Connect with GitHub, Slack, Figma, Notion, and more for seamless dev collaboration.

Example: PMs in fast-paced, developer-led startups use Linear to sync closely with engineering, plan sprints, and ensure quick iteration, all from a single interface.

Use Cases

• Managing iterative development cycles for engineering-heavy product teams.
• Running fast sprints with clear visibility on issue status.
• Syncing design, product, and dev updates across the stack.

Benefits

• Lightning-fast UX with minimal distractions.
• Ideal for development-focused teams seeking simplicity and performance.
• Strong integration with code repos and design tools.

Limitations

• Less suited for multi-department teams needing detailed documentation or marketing workflows (Confluence or Asana may be better).
• Lacks deep analytics and reporting features found in Jira or Productboard.
• It may feel too lean for large enterprises or complex organisations that need granular control.

After exploring the top product manager tools of 2025, it’s time to choose the right mix for your team. Here’s what really matters when making that decision.

How to Choose the Best Product Manager Tools in 2025? Key Insights

With dozens of product management tools vying for your attention in 2025, choosing the right ones comes down to aligning features with your specific goals, team structure, and product lifecycle. Whether you're optimizing user feedback, managing roadmaps, or driving data-informed experiments, your toolstack must empower, not complicate, your workflow.

Here’s a breakdown of key factors to keep in mind while evaluating the best product manager tools for your needs:

1. Role-Specific Needs

The right product manager tool depends heavily on what aspect of the product lifecycle you're driving. Whether your focus is delivery, discovery, or growth, choose tools aligned with your core responsibilities.

• Delivery-focused PMs benefit from tools like Jira or Linear to manage sprints, backlogs, and execution.
• Discovery-focused PMs need platforms like Hotjar, Miro, or Productboard to gather user insights, run experiments, and validate hypotheses.
• Growth PMs rely on analytics tools like Amplitude or Mixpanel to track retention, feature adoption, and conversion events.

Read more: Do you know different Types of Product Managers?

2. Usability, Onboarding, and Support

A tool’s impact hinges not just on its features, but also on how quickly your team can start using it and continue using it effectively. Smooth onboarding, intuitive design, and strong customer support are what turn tools into trusted systems.

• Beginner-friendly tools like Notion, Trello, and ClickUp offer visual interfaces, built-in templates, and short learning curves, making them ideal for fast adoption by small or cross-functional teams.
• Advanced platforms like Jira, Aha!, and Productboard provide more depth for larger teams but require dedicated onboarding and structured training to unlock their full potential.
• Prioritize tools that offer responsive support, in-depth documentation, and active communities on platforms like Slack, Reddit, or Discord.
• For enterprise use, look for platforms that offer live chat, customer success managers, consulting sessions, and setup assistance to ensure your workflows scale smoothly.

The best product manager tools don’t just help you build great products; they help your team learn, grow, and stay supported along the way.

3. Team Size and Structure

When evaluating top product management tools, consider how your team’s size and collaboration model influence what you need. Small teams need agility, while larger organizations demand control, scalability, and governance.

• Startups or small teams: Use lightweight, all-in-one tools like ClickUp or Notion, which combine docs, tasks, and roadmaps in one space.
• Large enterprises: Opt for powerful platforms like Aha!, Jira, or Productboard that support complex hierarchies, admin controls, and granular permissions.

4. Integration Capabilities

Your tools should seamlessly connect with the rest of your product stack to reduce context switching and manual updates.

• Popular integrations to consider include. Many of the top product management tools now offer deep native integrations with platforms such as Slack, GitHub, Zoom, Google Workspace, Figma, and Segment, thereby reducing friction and enhancing end-to-end visibility.
• Tools like Productboard or Monday.com offer native bi-directional integrations with Jira, Salesforce, and customer feedback tools.

5. Collaboration and Feedback Systems

Modern product management thrives on real-time input and asynchronous collaboration across departments.

• Look for tools that offer real-time editing, inline comments, tagging, and shareable views.
• Features like guest access and public boards (offered by tools like Miro, Figma, Notion, and Confluence) are key for stakeholder alignment.

6. Analytics & Reporting Features

Your ability to measure product impact directly depends on the reporting capabilities your tools provide.

• Utilize analytics-first platforms like Mixpanel, Amplitude, and Heap to track user behavior, conduct cohort analysis, and produce detailed retention reports. These product analytics tools offer advanced event tracking and insights that help you understand user journeys and optimise product decisions.
• Productboard and Airtable offer customizable dashboards that allow you to visualize OKRs, timelines, and initiatives in one view.

7. Security and Data Compliance

If you're handling user data, sensitive IP, or regulated workflows, security features are non-negotiable.

• Ensure your tools are compliant with relevant standards, such as SOC 2, GDPR, ISO 27001, or HIPAA, depending on your industry.
• Features such as SSO, role-based access, encryption, and audit trails are essential for enterprise-grade environments.

8. Scalability and Customization Options

As your team and processes evolve, your tools should adapt, not break under the pressure.

• Platforms like Monday.com and Airtable support custom fields, automations, workflows, and views that adapt to your evolving needs.
• As your team scales, ensure the tool can support larger user bases, complex workflows, and deep integrations.
• Enterprise teams often require features such as API access, scalable architecture, and granular role-based permissions to maintain control and flexibility at scale.

9. Pricing Models

Choose pricing that fits your budget today but also scales affordably with team growth.

• Freemium plans are ideal for small teams or those looking to experiment early (e.g., Trello, Notion, Mixpanel).
• Per-user pricing is standard in tools like Jira and Monday.com, but costs can escalate quickly as your team scales, keep an eye on usage caps and add-ons.
• Enterprise plans are best suited for larger organizations that need custom SLAs, advanced compliance, priority support, or unlimited API access.

10. Community Support, Tutorials, and Product Updates

The best tools come with vibrant user communities and regular updates to match evolving workflows.

• Look for platforms backed by active user communities and rich resources, such as how-to guides, documentation, and forums, on platforms like Reddit, Discord, or Slack.
• A transparent product roadmap and frequent feature updates signal that the tool is continuously improving to meet modern workflow needs.

11. Offline Access and Mobile Support

In a hybrid work era, your tools need to work wherever you are, on any device, with or without an internet connection.

• Look for platforms with native mobile apps and offline modes to stay productive during travel, fieldwork, or periods of patchy connectivity.
• Tools like Notion, Trello, Asana, and Jira provide strong mobile performance and reliable offline syncing capabilities.
• Remote-first teams benefit most from features such as asynchronous collaboration, real-time mobile notifications, and cross-device syncing, which enable them to stay aligned from anywhere.

12. AI Capabilities and Automation

AI is no longer a bonus; it has become essential in modern product management. The best tools now offer built-in AI features that automate workflows, summarize user insights, generate documentation, and reveal hidden patterns in data.

• Notion AI helps PMs generate release notes, summarize meeting discussions, or draft specs faster with natural language prompts.
• ClickUp AI assists with task summaries, action item extraction, and writing product briefs, making it ideal for fast-paced teams that juggle multiple threads.
• Amplitude’s AI-powered analytics reveal retention drivers and suggest optimal experiments, while GA4 uses machine learning to predict churn and highlight anomalies in user behaviour.
• Heap and Mixpanel are also evolving with AI-supported insights that surface trends without needing complex manual queries.

Choose tools that don’t just track what’s happening, but help you interpret, summarize, and act on that information at scale.

Must read: 25 Product Manager Hard Skills You Must Know

Now that you know how to choose the best product manager tools for your workflow, upskill with certifications to sharpen decision-making, strategy, and leadership.

Upskill as a Product Manager with the Right Certifications

To succeed as a product manager in 2025, mastering top product management tools such as Jira, Trello, and Asana, as well as analytics platforms like Mixpanel and Amplitude, is crucial. These tools help streamline workflows, improve decision-making, and deliver measurable product impact.   

But using tools alone isn’t enough; you also need the right strategies to turn product vision into execution. To support your growth, upGrad, trusted by over 10 million learners, offers industry-aligned programs that build expertise across all critical areas of product management.

• Product Management Free Certification Course
• Master of Design in User Experience
• Executive Program in Generative AI for Leaders
• HR Analytics Certification (IIM Kozhikode)
• Masters in Artificial Intelligence and Machine Learning - IIITB Program

If you're unsure which path aligns with your career goals, upGrad’s personalized career guidance can help you chart the right course. You can also visit your nearest upGrad center to start hands-on training today!

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References:
https://dataintelo.com/report/global-product-management-software-market