Homebreadcumb forward arrow iconBlogbreadcumb forward arrow iconMBAbreadcumb forward arrow iconMBA Marketing vs MBA Finance – What to Choose?

MBA Marketing vs MBA Finance – What to Choose?

Last updated:
30th Jul, 2019
Read Time
7 Mins
share image icon
In this article
Chevron in toc
View All
MBA Marketing vs MBA Finance – What to Choose?

For MBA aspirants, there’s nothing more exciting and enthralling than getting into an institution of their choice. After all, an MBA degree promises a whole new experience and possibilities to make it big in the corporate world.

But qualifying for a good institution isn’t enough for a promising career. There lies a more pertinent question that MBA aspirants need to answer first – which MBA specialization to choose?

Since MBA programs offer a host of specializations in various areas of interest, the choice can become overwhelming. You could specialize in Operations Management, or Human Resource Management, or Entrepreneurship, or Consulting, or Finance, or Marketing. However, out of the many, many specializations that MBA courses offer, Finance and Marketing are two of the most popular and sought after courses.

In this post, we’ll give you all the details you need to know about an MBA in Finance and an MBA in Marketing and help you figure out which one is best suited for you.

Ads of upGrad blog

MBA in Finance or MBA in Marketing? – What is the difference between the two?

Even though both the programs – MBA in Finance and MBA in Marketing – incorporate the core and fundamental business concepts, they have significant differences in the curriculum and career prospects. So, to find out which course is your perfect fit, you must first understand them individually and what they have to offer.

MBA in Finance

An MBA program in Finance focuses primarily on the financial aspect of business and management. It aims to teach and train students on how to make sound financial decisions for companies and organizations. 

In this specialization, there are exclusive designed finance courses that educate students on the different ways of acquiring, managing, and distributing funds in a corporate setting. The course curriculum includes Finance, Economics, Budgeting, Financial Accounting, Derivatives Management, Financial Risk Management, Security Analysis & Portfolio Management, Corporate Finance, Business Accounting, and International Business, to name a few. Students have the option to choose to learn many of these specialities together or focus on one among these specialities, according to their interests and career goals. 

An MBA in Finance Studying will help you gain in-depth knowledge of Finance and related fields while also developing skills like data analysis and financial accounting. These skills will not only help you handle the financial prospects of businesses but also will allow you to allocate the financial resources wisely.

MBA Finance Career Options:

Essentially, the job profile of Finance professionals involves making decisions on how to obtain, manage, and allocate funds for different projects; preparing budgets; auditing financial statements and records, and researching and analyzing best investment options for a business. An MBA graduate with a specialization in Finance can go for the following job roles – 

  • Chief Financial Officer
  • Financial Analyst
  • Financial Controller
  • Budget Analyst
  • Financial Manager
  • Investment Banker
  • Estate Planner
  • Stock Broker
  • Auditor
MBA in Marketing

An MBA program in Marketing is specially designed to teach students about everything marketing – how to make wise marketing decisions (associated with advertising, public relations, etc.), how to develop expert marketing campaigns to boost ROI and gain customers, how to capture markets with marketing techniques, and much more. Overall, the goal is to market and promote a brand in such a way that attracts potential customers and boosts revenue. 

In this course,  students learn about the different tenets of Marketing including Digital Marketing, Customer Relationship Management, Marketing Analytics, Market-oriented Strategy Planning, Retail Management, Pricing Policies, Market Research, Consumer Behavior, and International Marketing, among other things.

As an MBA with expertise in Marketing, your goal would be to maximize the revenue of the company by building excellent promotion/marketing strategies and campaigns. Also, you must always aim to keep the sales figures escalating in an upward direction. And most importantly, customer satisfaction has to be given utmost importance. 

MBA Marketing Career Options:

The job profile of Marketing professionals mostly involves taking those decisions that help enhance the brand name and its image among consumers. Using the various marketing tools, they have to promote a business/brand on both offline and online platforms. An MBA specializing in Marketing can bag the following job positions – 

  • Marketing Manager
  • Brand Manager
  • Sales Manager
  • Sales Associate
  • Corporate Sales Head
  • Digital Marketing Head
  • Advertising Executive
  • Market Research Analyst
  • Digital Marketing Specialist
  • Business Development Director
  • Customer Relationship Executive
  • Product Manager
  • Senior Marketing Analyst
  • Buyer
Eligibility Criteria

Despite the differences in the curriculum of the two programs, both MBA in Finance and MBA in Marketing have similar admission and eligibility criteria. While it is preferred that a candidate has at least a graduate degree, there are no educational background restrictions.

Anyone from any educational background can pursue an MBA program (be it Arts, Science, or Commerce). So, the general opinion that a student with a Commerce or Economics background would do well in Finance (MBA), is completely wrong.

The same goes for Marketing. That’s the beauty of MBA programs – your future will be shaped according to the MBA specialization you choose. The only prerequisite for an MBA program is that you harbour a strong will to learn. 

Job Prospects

One of the great things about MBA programs is that irrespective of the specialization, they cover a broad array of disciplines/areas of study. So, rest assured, after obtaining an MBA degree, you will have a vast field of job prospects before you.

For instance, an MBA graduate in Finance can work in Banks, Financial Consultancies, Finance wing of Corporate sector, and other financial institutions. Likewise, an MBA graduate in Marketing can take up marketing job roles in Media, Retail & E-commerce, Real Estate, Hospitality & Management, Automobiles, FMCG, Pharmaceuticals, and basically any domain that requires marketing. 

Salary Prospects

Honestly, when it comes to salary, both the MBA specializations offer similar salary packages. Freshers in the industry start with a salary of around Rs. 3,50,000 p.a. The salary increases with experience.

So, after 4-8 years of industry experience, you can expect anywhere between Rs. 5,00,000 – 10,00,000 p.a. After 10-15 years of experience, the salary package increases up to Rs. 7,50,000 – 15,00,000 p.a. Experienced professionals with over 20 years of experience may earn around Rs. 25,00,000 – 30,00,000 p.a. or more.

Ads of upGrad blog

There you go! We’ve provided detailed information about the two programs, their curriculum, the job prospects they offer, and the expected salaries as well. Now, it’s your turn to sit and think about what you wish to pursue.

Just remember, before making a concrete decision about your choice of specialization, you must consider a few crucial things – things like your core areas of interest, your educational background, your career goals, and the ROI you expect after obtaining an MBA degree.

Learn MBA Courses from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career.


Kamal Jacob

Blog Author
Kamal is an experienced Online marketing consultant with a high degree of expertise in SEO, Web Analytics, Content/Technical planning and marketing.

Frequently Asked Questions (FAQs)

1How to pick a specialization in MBA?

Choosing a specialization in your MBA course can be a daunting task. However, if chosen wisely, it can prove to be an immensely rewarding decision, both in terms of your personal and professional life. You should always keep in mind your future goals and check to see if your specialization will allow you in achieving the same. Comparing average pay scales, connecting and talking to your college alumni, deciding the field you want to work in based on your strengths and weaknesses are some of the processes that could help guide you towards making the right choice about your MBA specialization.

2How to make the correct decision when choosing to pick between pursuing an MBA program and gaining work experience?

Both, an MBA program, as well as relevant industry experience, can tremendously help you in achieving your optimal career potential. Working to gain experience can help in developing a deeper understanding of the day-to-day functioning and work-life balance of professionals working in the field that you might be looking to join. On the other hand, although an MBA program will not expose you to the hands-on experience required for your selected domain, it will help to broaden your horizons and knowledge about various important subjects that could be essential for a successful career in management. Thus your ultimate choice should majorly depend on the stage at which you currently are in your career.

3What are some of the most important skills required from someone pursuing an MBA in Finance?

Financial reporting, strategic thinking, logical reasoning, good interpersonal skills, and efficient time management are some of the skills that can greatly aid you in your MBA in Finance degree. You may also be expected to be tech-savvy and an effective multi-tasker. In addition, it is always helpful to develop in-demand skills such as data-driven decision-making.

Explore Free Courses

Suggested Blogs

11 Exciting MBA HR Project Ideas & Topics For Beginners [2024]
In this Article, you will learn 11 Exciting MBA HR Project Ideas & Topics For Beginners [2024] Analysis of Satisfaction Level of Employees in The
Read More

by Dilip Guru

21 Jun 2024

Must Read 37 HR Interview Questions & Answers: Ultimate Guide 2024
Summary: In this article, you will learn the top HR Interview Questions & Answers. Take a glimpse below. How are you today? Tell me something a
Read More

by Kamal Jacob

25 May 2024

MBA Salary in India in 2024 [For Freshers & Experienced]
Wondering what is the range of MBA salary in India? If you see the job listings today, you will see many jobs marked as ‘MBA preferred.’ This trend h
Read More

by Rahul Karthikeyan

19 May 2024

Top 10 Highest Paying HR Jobs in India [A Complete Report]
Introduction Human Resources (HR) is a core business area and profession which has risen in stature and demand over the years. Most of the highest pa
Read More

by Rahul Karthikeyan

18 May 2024

20 Best Career Options after B.Com 2024: What to do After B.Com? [updated]
Summary: In this article, you will learn the 17 Best Career Options to choose from after B.Com [2024]. Take a glimpse at the list of courses below.
Read More

by Keerthi Shivakumar

16 Apr 2024

Top 14 Career Options After MBA In HR [Trending in 2024]
In this article, I’ll walk you through the top career options to consider after completing your MBA in HR. Let’s take a closer look below.
Read More

by Dilip Guru

07 Apr 2024

Objectives of Human Resource Management and Policies
Within companies, Human Resource Management (HRM) stands as a foundation, focusing on strategically guiding human resources toward achieving organizat
Read More

by venkatesh Rajanala

01 Mar 2024

Top 10 People Management Skills for Managers
Picture a workplace buzzing with creativity, teamwork, and collaboration. Leaders who possess strong people management skills cultivate this vibrant a
Read More

by Harish K

01 Mar 2024

Importance of Business Environment: Definition and Features
In recent years, the business environment has become increasingly dynamic. Rapid changes in technology, shifting consumer preferences, and evolving in
Read More

by Harish K

29 Feb 2024

Schedule 1:1 free counsellingTalk to Career Expert
footer sticky close icon