Marketing is a thriving field with tons of career opportunities for aspirants. The best part about choosing a marketing career is that you can enter almost any industrial sector and make big bucks!

If you plan to become a marketing executive and wish to find out about the responsibilities and average marketing executive salary in India, keep scrolling down to find out all the relevant answers to your questions. 

What Does a Marketing Executive Do? 

A marketing executive is responsible for performing several duties depending upon the specific needs of the organisation. They are responsible for leading, planning, supervising, and checking up on the circulation of promotional merchandise. Their role requires them to travel because it often requires marketing executives to attend trade shows to search for products, network, and meet new clients.  

Marketing executives are also responsible for attending meetings to discuss new marketing ideas, projects, etc. These professionals are also very likely to be involved in testing campaigns. This is why they need to possess fluency to work with computer software to monitor the results and assess the clients’ interest.

Professionals need to keep themselves up to date with the needs of their target market and clients. It also required them to possess good social skills, as a key responsibility of their job is to meet with many different clients, establish and maintain good relationships with them. 

What is the Average Marketing Executive Salary in India? 

The average Average Marketing Executive Salary in India is INR 2.91 lakhs per annum. A beginning Marketing Executive career with less than 1 year of experience can earn an average total compensation (include tips, bonus, and overtime pay) of ₹242,049. A Marketing Executive with 1-4 years of experience can easily earn an average total compensation of ₹280,521.

A Marketing Executive with 5-9 years of experience can earn around an average total compensation of ₹350,163. A professional with 10-19 years of experience as a marketing executive can easily earn an average total compensation of ₹385,735. A well-established career with experience of 20 years and higher can easily earn an average total compensation of ₹398,388.

Related career paths for a marketing executive in India

1. Marketing Manager

The marketing manager supervises and helps create the various advertising or merchandising sales campaigns the business uses to sell itself and its products. Marketing managers are assigned to represent a single product, a product line, a brand, or the entire company. The market manager incorporates a wide variety of input from creative research, advertising, and sales teams. A marketing manager is responsible for overseeing marketing campaigns. 

A marketing campaign also requires market research to determine the several products that may appeal to various demographic groups.

One of the key skills a marketing manager must possess is organisation skills. Even minor changes on an existing marketing campaign require a hefty amount of coordination and timing management. 

To become a marketing manager, one must hold a marketing degree from a university, with management disciplines and postgraduate work favoured. 

Individuals who have just begun a Marketing Manager career and have less than 1-years of experience can earn an average total compensation (include tips, bonus, and overtime pay) of ₹413,844. Individuals with an early Marketing Manager career with about 1-4 years of experience can easily earn an average total compensation of ₹508,364. A Marketing Manager with 5-9 years of experience can earn an average total salary of ₹734,557.

A marketing manager with a good amount of experience of 10-19 years can easily earn an average total compensation of ₹956,988. Individuals in their highly established career and 20 years and higher working experience can earn a high average total compensation of ₹869,406.

2. Business Development Manager

Business development managers responsibilities include managing the expectations and creating business solutions for the organisations. They develop efficient business plans to generate more revenue, increase brand loyalty, and improve customer satisfaction.

Their key responsibilities include brainstorming alongside the business development team(s) to define the project and its scope, review the requirements, and approve the finalised timeframes. Their job requires them to work alongside other company managers to oversee the progress of business development. 

Business development managers must have strong leadership skills so they can motivate and lift the morale of staff members, and they should be creative as it requires them to come up with innovative solutions to complicated and minor development problems on a daily basis. Their primary duties include managing client accounts and executing sales objectives. 

To become a business development manager, one needs to hold a bachelor’s degree in business management, administration, or a related field. They also need to have previous years of work experience in a business development managing capacity that can help them find a job. 

A business development manager who has just begin their career with less than 1 year of experience can earn somewhere around an average total compensation (includes tips, bonus, and overtime pay) of ₹345,974. A business development manager with about 1-4 years of experience can earn an average total compensation of ₹456,828. A career with 5-9 years of experience as a business development manager can easily earn an average total compensation of ₹699,193.

A business development manager having 10-19 years of experience can expect to earn an average total salary of ₹990,261. A late business development manager career with an experience of 20 years and higher can earn an average total compensation of ₹1,190,989.

3. Assistant Marketing Manager 

The assistant marketing manager works alongside supervising marketing manager for ensuring that the marketing techniques being used by the company are effective and can provide the desired results for the company in areas such as sales. 

An assistant marketing manager’s primary duties tend to vary on the basis of the company’s expertise or speciality. For instance, local companies may have local marketing campaigns, and larger corporations may have professionals directing marketing for an entire region or country.

Marketing managers tend to delegate several tasks to the assistant marketing manager. These tasks may include gathering information about customers, conduction of focus groups regarding advertisements or products, or/and designing advertisements. Assistant marketing managers are also responsible for developing new strategies and plans of action for marketing new products or revamping the old marketing plans.

To become an assistant marketing manager, one needs to have a bachelor’s degree in marketing or a related field, and having previous working experience in this field can be a factor of employment that is required by potential employers. 

An assistant marketing manager with less than one year of experience can earn somewhere around an average total compensation (includes tips, bonus, and overtime pay) of ₹424,227. An assistant marketing manager with about 1-4 years of experience can earn an average total compensation of ₹538,842. An assistant marketing manager with 5-9 years of experience can earn an average total compensation of ₹713,748.

An assistant marketing manager who has been working for 10-19 years can earn an average total compensation of ₹756,502. Assistant marketing managers with 20 years and higher experience of working in this field can earn an average total compensation of ₹630,000. 

Factors that Affect Marketing Managers Salaries

Several factors can affect a marketing executive’s salary in India, to name a few, the professional’s experience in this field, the employer, the location of work and finally, the skills the professional has.

Experience

The amount of working experience a marketing executive has will affect their salary the most. New and inexperienced professionals in this industry can earn around 17% less than the average, whereas extremely experienced professionals in this field can earn around 37% more than the average.

Location

The location of your employment can greatly impact income. A marketing executive Employees in Bangalore earn an average of 23.6% more than the national average. Marketing executives can also find a 7.0% higher than average salaries in Mumbai, Maharashtra and Pune, and Maharashtra overall has 1.8% higher than the national average salary. 

The lowest salaries for marketing executives can be found in Kolkata, West Bengal, with 17.8% less than the national average. Hyderabad and Andhra Pradesh offer 12.1% less than the national average, and New Delhi offers 5.5% lesser than the national average salary.

Employer

The organisation that has employed you can also affect your salary as a marketing executive in India. 

Some companies Like Eli Research and Alkem provide high salaries to marketing executives. Eli Research provides their average pay as ₹422,000. Lupin Limited and Alkem provide around ₹376,000 and ₹280,000, respectively. 

HDFC Bank Pvt Ltd pays marketing executives the lowest salary at around ₹142,657. Maruti Suzuki and Om Logistics also pay on the lower end of the scale, ₹204,878 and ₹220,000, respectively.

Skills

Unique skills can affect your salary. Some of the most prominent skills that can affect your salary for the better are:

• Oral / Verbal Communication
• Client Interaction
• Vendor Management
• Content Management
• Business Development
• Copywriting
• Technical Sales
• Lead Generation
• Web Content Management
• Market Analysis

How to Earn the Top Marketing Executive Salary in India?

The best way to bag a high-paying job role in marketing is to polish your skills and experience as a marketing executive, and the best way to do that is by enrolling yourself in online courses.

One of the courses offered by upGrad is the Executive Program in Digital Branding & Advertising.

This course provides you MICA alumni status, the curriculum consists of 14 projects and case studies and 1 group project, and 10 live sessions with experts and highly knowledgeable instructors like Bedabrata Bagchi ( Brand Marketer, BookMyShow), Vaishalli Kaim (Brand Marketing, Amazon), and many more.

You will learn the latest technologies used by brand managers to build strategies and how new-age advertisers are buying and planning media. You will also learn branding fundamentals, online advertising, in house branding team, online advertising, rebranding, international branding, creating effective advertisements, outsourcing, measuring advertising efforts, and so much more.

Education and Skills Needed to Become a Marketing Executive

Having the appropriate training and skill set is essential to succeeding as a marketing executive in India. A bachelor’s degree in marketing, business, communications, or a closely related discipline is typically required for marketing executives. The extensive training that an MBA offers in subjects like marketing strategy, market research, branding, and data analytics makes it another well-liked choice.

In terms of skills, excellent communication abilities are a must, both written and verbal. Marketing executives need to be able to write compelling copy, deliver presentations, and collaborate cross-functionally. Strong analytical skills are also important to interpret market research and data to inform decision-making. Knowledge of digital marketing and social media platforms is a huge plus. Other beneficial skills include creativity, project management abilities, leadership, and a customer-focused mindset.

Beyond formal education, real-world marketing experience such as internships also helps prepare candidates for success as marketing executives. Another crucial trait is the willingness to keep learning and stay current with the newest marketing trends and technologies. The potential of professionals as marketing executives can be fully realised with the correct combination of education, experience, and abilities.

Work Environment and Lifestyle of a Marketing Executive

The work environment and lifestyle of a marketing executive in India can be fast-paced, dynamic, and demanding. Marketing executives often work full-time and may need to work beyond traditional business hours, especially leading up to key campaigns and product launches. The role requires professionals to be flexible, work well under pressure, and manage fluctuating workloads.

In terms of work settings, marketing executives are often based in office environments. However, attending meetings with clients or partners may require local and national travel. Most marketing executives work on computers daily, using programs like Excel, PowerPoint, and content management systems. Strong technical skills are a must.

Work-life balance as a marketing executive can be challenging. Meeting deadlines and managing competing priorities is par for the course. During intensive projects, working evenings and weekends is common. That said, some companies allow for flexible schedules or remote work arrangements to help provide better balance.

For individuals who thrive in fast-paced environments, have effective time management skills, and are passionate about marketing, the hectic schedule and variable lifestyle of a marketing executive may be satisfying. However, these demands make it crucial for marketing executives to consciously prioritize self-care like vacation time, healthy habits, and proper rest outside of work. Paying attention to lifestyle and work-life balance will allow marketing executives to succeed over the long term.

Conclusion

The scope of marketing in India is ever-expanding as it is an integral part of all industries. So, if you’re speculating about entering the marketing domain, now’s the time!

The key to becoming a marketing executive and establish a successful career in this field is to start your learning journey in the right way. Professional courses are the best entry pathway to marketing since you gain the requisite industry skills and knowledge through a well-structured approach.

upGrad is an online higher education platform providing industry-relevant programs in collaboration with world-class faculty. It creates a good learning experience anywhere and everywhere through online programs. upGrad offers the students an online MBA in Marketing Degree from Liverpool Business School and Deakin Business School. Along with these, upGrad offers MBA programs with a specialization in Finance, Operations, Strategy & Leadership, and Executive.

Learn MBA Courses from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career.