The concept of modern Product Management first took shape at Procter & Gamble in 1931. The company wanted to become a brand-centric organisation, which called for more collaboration, transparency, and accountability in the workplace.
Neil H. McElroy—the man behind the idea—also worked as an advisor for the founders of Hewlett Packard. Product Managers at HP became the voice of the customer internally. They brought decision making closer to the consumers, contributing to sustained business growth.
The Japanese philosophy of Kaizen, or continuous improvement, also added a new perspective to product management tasks. Here, the emphasis was on involving all employees, improving productivity, and making processes more efficient. Today, the product manager job description includes a touch of all these aspects.
The following section includes the responsibilities and requirements to help you understand the role better. To know what is product manager job description you can use the information to fine-tune your job preparation strategy and identify the areas you need to upskill.
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Product Manager Job Description
1. Role Summary
Product managers function as mini-entrepreneurs in the organization, taking responsibility for a product, managing IT and non-IT operations, and building brands from the ground up. They use their practical know-how to provide vision and direction to cross-functional teams and roll out products aligned with the company strategy.
Moreover, this role involves executing several product lifecycle processes, such as product and market research, competitive analysis, product planning, and positioning, roadmap development, requirements management and communication, and product launch.
2. Responsibilities
- Investigate and develop a deep understanding of customer experience.
- Generate new ideas to fill gaps in products, improve customer satisfaction, and grow market share.
- Create buy-in for the product vision with internal and external stakeholders instead of pushing ideas and causing resistance.
- Prepare a comprehensive product strategy, including a roadmap and strategy for pricing and positioning.
- Translate the chosen strategies into detailed requirements and prototypes for testing.
- Analyze the scope of activities and prioritize tasks based on business and customer impact.
- Propose overall budget to accomplish goals, given the resources and timelines.
- Set pricing to meet the revenue and profitability targets and present regular revenue forecasts.
- Work collaboratively with engineering and other functional teams to deliver the product.
- Achieve a quick time-to-market with optimal resources.
- Prepare sales tools and collateral; brief and train sales staff to get the desired results.
- Supervise product launches alongside top executives, Public Relations (PR) teams, and product management team members.
- Evaluate consistency of promotional plans with product line strategy.
- Ensure that the intended branding messages are conveyed effectively to the target audience.
- Act as a product evangelist, increasing awareness about the product and its features.
- Visit customers and clients to solicit feedback on the product and services.
- Represent the company at client meetings, product demonstrations, launch events, conferences, etc.
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3. Educational Qualifications
- A Bachelor’s degree in Computer Science, Engineering, or related fields.
- A postgraduate or equivalent qualification in Product Design, Engineering, Product Management (Preferred).
4. Desired Experience
- Overseeing elements of the entire product development lifecycle.
- Managing cross-functional teams effectively in a matrix organization.
- Delivering superior product marketing strategies and sales training.
- Working as a product developer, online advertiser, SEM specialist, or a non-managerial product role.
- Applying technical knowledge in software development and web technology careers.
- Documenting business cases, technical requirements, high-level use cases, revenue, ROI etc.
- Solving complex, practical product problems and getting the job done.
5. Required Skills
- Domain Knowledge
- Functional Skills
- Industry Knowledge
- Communication Skills
- Innovation Orientation
- Business Acumen
- Self Confidence
- Networking
- Customer Orientation
- Data Analysis
- Product Design
- Multitasking and Time Management
With this, we have given you a summary of a what is product manager job description. Let us look at the current prospects for this role in India.
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Scope of Product Manager Careers in India
Product managers establish a mission, vision, and strategy for a product. And their work doesn’t stop there. They are closely involved in bringing the product to life. This way, they guide a product from conception through design and into its market release. Whether it is an IT firm or a non-IT company, product managers guarantee the success of product lines and services. They are the wind beneath the wings of any offer a business puts out for the customers.
Additionally, product managers continually strive for improvement in products. They work closely with other teams and departments, including Research & Development, Engineering, Manufacturing, Marketing and Sales, and Customer Support. Such a focus is essential to meet customer expectations in today’s highly competitive market environment.
It is, therefore, not surprising that a 2019 survey listed Product Management Courses as one of the most promising jobs of the year. The demand for the position has only gone up since.
- The Indian IT industry, especially in B2B software products, is witnessing a consistent demand for product leadership roles.
- Rising digital adoption across business sectors, prompted by the pandemic, further accelerates product management career paths.
- Emerging technologies like Big Data, Cloud, AI, and IoT are opening new avenues for product managers in the Industrial Revolution 4.0.
It is clear from the above points what is product manager job description will not be obsolete anytime soon. They will be earning much more than engineers soon. According to Payscale, the average product manager salary is ₹17,41,318 per year.
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Here are the estimated pay grades according to the number of years of experience:
- Less than one year (Entry-level): ₹9,00,000 per year
- 1-4 years (Early career): ₹13,00,000 per year
- 5-9 years (Mid-career): ₹17,00,000 per year
- 10-19 years (Experienced): ₹21,00,000 per year
- More than 20 years (Late career): 29,00,000 per year
Key Tools and Technologies for Product Management
1. Product Roadmap Software
Product roadmap software is essential for product managers to plan and visualize the strategic direction of their products. These tools help outline the product’s features, prioritize tasks, and set timelines for development and release.
2. Agile Project Management Tools:
Agile methodologies are widely used in product management to foster flexibility and adaptability. Agile project management tools, such as Jira, Trello, and Asana, assist product managers in creating and managing tasks, tracking progress, and collaborating with development teams.
3. Customer Feedback and Survey Platforms
Customer feedback is crucial for product managers to understand user needs and preferences. Tools like SurveyMonkey, Qualtrics, and UserVoice enable product managers to create surveys, collect user feedback, and gain insights for product improvements.
4. User Analytics and Data Tools
Data-driven decision-making is a core aspect of product management. Tools like Google Analytics, Mixpanel, and Amplitude provide valuable insights into user behavior, engagement, and retention, helping product managers identify areas for optimization and measure product success.
5. Wireframing and Prototyping Software
Wireframing and prototyping tools help product managers create mockups and interactive prototypes of their products. Tools like Sketch, Adobe XD, and InVision enable product managers to visualize and validate design concepts before development.
6. Product Analytics and A/B Testing Platforms
To evaluate the effectiveness of product changes and enhancements, product managers use analytics and A/B testing tools. Optimizely, Google Optimize, and VWO allow product managers to run experiments, measure results, and make data-driven decisions.
7. Collaboration and Communication Tools
Effective communication and collaboration among product teams are vital for successful product development. Tools like Slack, Microsoft Teams, and Basecamp facilitate real-time communication, file sharing, and team collaboration.
8. Product Lifecycle Management (PLM) Software
Product lifecycle management tools help product managers oversee the entire product lifecycle, from ideation to retirement. These tools, such as Arena PLM and Siemens Teamcenter, streamline workflows, manage product data, and enhance cross-functional collaboration.
Challenges Faced by Product Managers and How to Overcome Them
1. Ambiguous Requirements
Product managers often face unclear or constantly changing requirements from stakeholders. To overcome this challenge, they should invest time in thorough requirement gathering and ensure regular communication with stakeholders to clarify expectations.
2. Competing Priorities
Product managers deal with multiple priorities and projects simultaneously. To address this, they should prioritize tasks based on business impact, collaborate with cross-functional teams to align goals and utilize project management tools for better organization.
3. Resource Constraints
Limited budgets and resources can hinder product development. Product managers should optimize resource allocation, focus on high-impact tasks, and negotiate for additional resources when necessary.
4. Market Volatility
Rapidly changing market trends and customer preferences can disrupt product plans. Product managers should conduct frequent market research, stay updated on industry trends, and be ready to pivot their strategies accordingly.
5. Team Communication
Effective communication within cross-functional teams is crucial for successful product development. Product managers should foster open communication channels, conduct regular meetings, and encourage feedback to ensure everyone is on the same page.
Upskill for Continued Career Growth
Suppose you want to kickstart your project management career and what to know what is product manager job description, gain a promotion, or advance to a high-paying job, upGrad’s Post Gradute Certificate in Product Management can help. This online course has global recognition from Duke Corporate Education and provides personalised mentorship from industry experts.
The curriculum includes everything from product roadmaps and user research to prototype development and product analytics. Hands-on exposure to digital tools (for example, Excel, SQL, Google Analytics), industry projects, and dedicated placement support are other distinguishing features of the program. You can also specialize in an area like Growth Product Management, Data Science, and Digital Transformation.
Depending on your profile, you can go on to occupy the following designations in an organization:
- Associate Product Manager
- Technical Product Manager
- Product Marketing Manager
- Senior Product Manager
- Director of Product
- Product Owner
- Chief Product Officer
Now that you have studied all the constituents of what is product manager job description, you can pursue these career tracks with clarity and focus!
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