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Cost of Studying in The USA for Indian Students: Tuition & Living Expenses in The United States
Introduction The cost of studying in USA for Indian students is high, considering that the USA is a top-tier country. Some universities offer scholarships only to international students, and others have costly tuition fees that might be unaffordable for most people who want to obtain an education in an American institute. Tuition fees are usually higher than living expenses, but some exceptions exist. For example, New York City has higher living expenses than tuition fees. The cost of studying in USA for Indian students varies greatly depending on the university’s location. It is essential to consider these costs when you calculate your budget for studying abroad. The USA is an excellent option for those who want to study abroad and attain the most in-demand skills from premier institutes. However, it is a costly destination for international students, and it will cost you more than 80-90,00,000 INR (100,000 USD) to earn an undergraduate degree from a top university. The cost of studying in USA for international students can differ according to the location. Let’s dive in to understand the factors affecting tuition and living expenses for an Indian student in the USA. Factors Determining the Cost of Studying in the USA When it comes to studying abroad, the most crucial factor is the cost. The cost of learning in the USA can vary depending on several factors.  Type of Degree The first factor that determines the cost of studying in the USA is the type of degree. For instance, if you are going for a graduate degree, your graduate study in USA cost will be higher than if you were to study at the undergraduate level. In addition, different universities have different fees for their courses. Hence, it is important to research beforehand about the university and the best method that would suit your needs. Scholarship Eligibility Another factor determining the cost of studying in America is whether or not you are eligible for any scholarships or grants. If you qualify for financial aid, it will help lower your tuition fees and living expenses abroad. However, there are numerous scholarships and grants available specifically for international students. As a result, it is worth researching these options before committing to one particular university or course. Living Expenses You can get scholarships or take out loans to cover your living expenses. Candidates can also get a part-time job or work on campus while studying. It all depends on how much they are willing to sacrifice and what their priorities are when it comes to education. If one plans to study in the USA, costs such as living expenses need to be figured out first. Pre-Arrival and Post-Arrival Costs The pre-arrival costs are mainly for the student visa and any required vaccinations. It will also include the entrance exams like MCAT, SAT, IELTS, TOEFL, GRE, and GMAT. Airfare is chargeable and will vary according to aeroplane availability, flight, travelling location, destination, etc. The post-arrival costs are mainly for housing, food, transportation, and entertainment. It will help you overcome any additional fees by planning your finances effectively. Besides, the study cost in USA for Indian students has exceptions like scholarship grants. Health Insurance Health insurance can be obtained from a variety of sources. The most common option for international students is to purchase it from their school or university. However, this will usually come with a hefty price tag and restrictions on coverage. Other options are more affordable and may offer a better range than your school offers. International students who do not purchase health insurance may be penalised if they don’t maintain continuous healthcare coverage while in the USA. It includes those who enter on a student visa, F-1 visa, or J-1 visa, among others.  Counselling Fees Counselling fee is one of the most imperative factors in determining the cost of studying in the USA. The cost of learning in the USA can vary significantly depending on the university or college. It can also vary depending on your nationality and the type of degree. If you need clarification on what course you want to go for, you can consult an education counsellor who will guide you through the process. In-demand Digital Marketing Skills Advertising Courses Influencer Marketing Courses SEO Courses Performance Marketing Courses SEM Courses Email Marketing Courses Content Marketing Courses Social Media Marketing Courses Marketing Analytics Courses Web Analytics Courses Display Advertising Courses Affiliate Marketing Courses Cost of Studying Per Degree The cost of studying also depends on your field of study. For example, if you want to study Business Administration or Computer Science, your fees will be higher than if you were to study Arts or Humanities. While a Bachelor’s degree can range from anywhere between 60,000- 40,00,000 INR (8,000 to 40,000 USD), the cost of studying in USA for international students for a Master’s degree can go up to 50,00,000 INR (60,000 USD). Cost of Studying Per Course The cost of studying in USA for Indian students can vary immensely based on the course they decide to pursue. Moreover, the type of university they choose also has an impact on increasing the costs. Public institutes have much lower fees than private institutions. Several universities offer a two-year program. However, most students prefer to enrol in full-time four-year programs since the two-year courses are more hands-on and skill-based, much like the diploma available in India. Here is the cost of various courses, based on the course length. Here are the average fees for different universities based on the course length and type of the university. A four-year course at a public university will cost, on average, 6,40,000 INR (7,500 USD); at a private university, it will cost an average of 12,80,000 INR (15,500 USD).  A two-year course at a public university will cost 2,85,000 INR (3,450 USD) annually. At a private university, the same course will cost 11,36,000 INR (13,750 USD).  If the course is less than 2 years long, a public university will charge 6,78,000 INR (8,200 USD), which can vary based on the type of course. A private university will charge 11,49,000 INR (13,900 USD). That was the overall average fee. We must also look at some popular courses and their average annual fees to understand the average cost per course.  Engineering The cost of studying engineering in USA for Indian students in the case of a bachelor ranges from 12,50,000 to Rs. 43,00,000 INR (15,150 to 51,000 USD).  A master’s will range from 10,80,000 to 46,50,000 INR (13,100 to 56,000 USD). Arts Any humanities-related bachelor’s course will range from 27,00,000 to 32,70,000 INR (32,700 to 39,600 USD).  A master’s of arts will range from 15,00,000 to 77,00,000 INR (18,000 to 93,000 USD) Medicine  If students want to pursue a course in medicine, the bachelor’s will range from 32,00,000 to 53,20,000 INR (39,000 to 64,500 USD).  The cost of MS in USA for Indian students in the field of healthcare can start from 10,50,000 to 16,20,000 INR (12,500 to 19,500 USD) Law A bachelor in law ranges from 21,40,000 to 56,25,500 INR (25,500 to 68,000 USD).  Pursuing a master’s in the same field will range from 13,50,000 to 54,10,000 INR (16,400 to 65,500 USD) Cost of Studying Per Universities The cost of studying in USA for Indian students is not the same for everyone. It depends on the university and even the program. Let’s have a look at the annual costs of studying at some of the leading American universities. Massachusetts Institute of Technology – 41-46,00,000 INR (50,000 – 55,000 USD) Harvard University – 20-43,00,000 INR (25,000 – 51,000 USD) California Institute of Technology – 36-48,00,000 INR (44,000 – 57,000 USD) Stanford University – 20-46,00,000 INR (25,000 – 55,000 USD) University of Chicago – 46-49,00,000 INR (55,000 – 59,000 USD) Cost of Living Per Different Cities The cost of living in the USA differs depending on where you live. For example, if you live in New York City or San Francisco, your cost of living will be higher compared to someone who lives in a rural area. The average monthly expenses for a decent livelihood in some popular cities are mentioned below. New Orleans – 1,50,000-2,00,000 INR ( around 2,000 USD) Philadelphia – 1,00,000-150,000 INR (around 1,300 USD) Atlanta – 150,000-2,00,000 INR (around 2,200 USD) Illinois – 1,00,000-150,000 INR (around 1,470 USD) Texas – 1,50,000-2,00,000 (around 2,000 USD) Affordable Cities for Living in the USA The United States boasts a rich culture with a diverse landscape. For one to study in USA, cost varies from state to state, but it is generally more extravagant on the West Coast and Northwest. Let’s explore some of the most affordable cities for living in the USA.  The Woodlands, Texas Naperville, Illinois Ann Arbor, Michigan Cambridge, Massachusetts Irvine, California Columbia, Maryland Arlington, Virginia Berkeley, California Plano, Texas Overland Park, Kansas Education Loan – To Fund Expenses If funding your educational expenses seems challenging, you can always opt for an education loan to gain immediate funds to move to the USA and start your schooling. Governments and banks in India offer student loans at profitable rates and flexible repayment plans that allow you to complete your degree easily without worrying about costs. Some banks even allow you to repay the loan after completing your education or landing a job.   Conclusion The decision on which MBA program to choose is critical and not to be taken lightly. Several high-profile MBA programs, such as Stanford and Harvard, have seen a decline in the number of applicants, while others, such as UC Berkeley and UC Irvine, have seen an increase in the same number. Hence, you must look at as many details as possible before deciding. While candidates aiming to bag an American degree without struggling with the hectic relocation process can go for upGrad’s Master of Business Administration degree offered by the reputed Golden Gate University. GGU provides students with the affordability, flexibility, and opportunity to pursue their academic goals before they enter the job market. It offers various courses across disciplines, allowing students to choose their career path. Golden Gate University also offers one-year MBA programs for those who want to work and study simultaneously.
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by upGrad

02 Jun 2023

How to Prepare for MBA? Easy Actionable Tips For MBA Preparation
MBA (The Master of business) is a highly recommended master’s course that can be a great stepping stone for your career. However, preparing for and completing an MBA program can be daunting, especially because this course requires students to invest a lot of time, money, and effort. With more and more people getting interested in the MBA, competition and demand for such courses are also increasing rapidly. One way to ensure your admission to a competitive MBA program is to prepare yourself beforehand. This is critical as good preparation can help you during the admission and the course duration. In this blog, we’ll review some preparation techniques for MBA that you can employ and use to get admitted to the best colleges available.     Tips to prepare for MBA In order to start  MBA preparation, every student needs to devise plans to finish the huge syllabus and ace other aspects of an MBA entrance Exam. No one can stop you from getting into your favorite MBA colleges if you prepare beforehand with effective planning. Several online courses exist today that aim at giving you the best MBA placement preparation. In this blog, we’ll talk about the most popular entrance exams for pursuing an MBA, some tips for the different test sections, and a preparation guide for such different sections and the MBA as a whole. Let’s go over them below! Types of MBA Entrance exams Your MBA preparation depends mainly on the type of entrance you appear for. It depends on many factors. Let’s take a look at them. Desired MBA colleges Type of exam patterns  The difficulty level of these entrance exams. Let us now take a brief look at the most popular entrance exams that you can sit for to get into the best MBA colleges in India: 1. Management aptitude test (MAT) This test is a nationwide examination that’s managed by the (AIMA) All India Management Association. Sitting for this examination is ideal if you want to join tier-2 and tier-3 MBA colleges. Additionally, It is conducted four times throughout the year, making it easier for students to sit for the exam only when they are prepared.  2. Common Admission test (CAT) CAT is another national examination managed by the (IIM) Indian institute of management. CAT is one of the most popular exams in India and is widely accepted by the majority of colleges offering MBA. However, most people sitting for CAT aim to join Tier-1 colleges in India. 3. Common management aptitude test (CMAT) CMAT is yet another country-level aptitude test that is managed by the National Testing Agency (NTA). Students who want to get into AICTE and UGC-recognized MBA can sit for this exam. Many colleges that accept CMAT results also provide MBA placement preparation to students.  4. Graduate Management Admission Test (GMAT) GMAT is a national-level entrance exam for getting into an MBA college. It’s conducted by the government body of the Graduate Management Admissions Council (GMAC). Students who generally sit for this test have an alternative approach to cracking an MBA. However, compared to the other forms of entrance exams, the GMAT is accepted by a lesser number of colleges offering GMAT. Learn MBA Courses from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career. Explore our Popular MBA Courses Master of Business Administration from Golden Gate University Master of Business Administration (MBA) Liverpool Business School MBA from Deakin Business School MBA in Digital Marketing from Dekin University Executive MBA from SSBM View all MBA Courses Tips while preparing for MBA  Let’s go over some tried and tested methods that you can use to prepare for MBA perfectly. 1. Read books A lot of what an MBA teaches you is problem-solving skills and being efficient in leadership roles. Therefore, picking up books about these subjects can help you find clarity and build your expertise. Professor Joe Fuller from HBS Online recommends “Loon shots” and the “George Marshall Biography” who want to pursue an MBA. Loomshots is amazing at portraying the multiple facets of problem-solving, creating efficient group dynamics, and the impact of thought and reflection in the most amusing way. At the same time, George Marshall’s biography discusses the best practices a manager must possess.   2. Consider taking online courses and tests before enrolling in an offline program: There are countless online courses related to MBA that you can choose from to get ready for MBA interview preparation. Several leading colleges worldwide offer online courses for students who want to prepare for an MBA. The majority of these courses are for a period of 10 weeks to 17 weeks. By enrolling in such programs, you can gain vital ideas and concepts that aid you significantly while pursuing MBA.  Alternatively, you can also take online mock tests to help you understand where you stand. Several toppers in Entrance examination tests admit that mock tests allowed them to be aware of their weaknesses. Such tests will enable you to work on your weaknesses and score better grades. Typically, Mock tests are very similar to entrance examinations as it features questions that are likely to pop up on the examination date.  3. Optimize your CV, recommendation letters, and references  Every applicant who wants to be admitted to an MBA from a good university needs to submit their resume and letter of recommendation. An outdated or disorganized resume can cost you admission to reputed colleges. Here are a few tips to consider while optimizing your resume, references, etc.  1. Make sure to keep a strong focus on your most recent work experience. No one considers old and irrelevant work experiences.   2. Top Business colleges and universities prefer students who actively participate in extracurricular activities. Therefore, consider enrolling yourself in some extracurricular activities if you haven’t participated already! 3. Consider putting in volunteer work in your resume, as it will show the college administration that you care about the community that you live in. 4. While going for references, consider getting thoughtful messages that demonstrate your influence on their lives.   4. Upscale your networking skills: Several people enroll themselves in MBA programs as it opens up opportunities to connect with future business leaders. Naturally, networking skills are one of the most valuable skills that MBA students can acquire. Consider making conversation with other people at corporate and social events at college. Utilize websites like LinkedIn to find desirable networks.  Making connections with your peers and college teams can give you a detailed plan on how you grow your networking skills. Studying for an MBA is challenging, but the upside is that you can prepare in your own way to ace this exam.  5. Manage your time wisely Managing time does not mean spending all your time on something that fits your requirements. To start with, analyze your requirements for MBA preparation. Create a routine that considers the timing of all your general activities. It will help you to identify unnecessary activities and get rid of them. This way, you can create a lot of free time daily to prepare for MBA.  One of the toppers from last year’s MBA entrance examination, Abhipsa Panda, passed with a 99.88%. As a piece of advice for aspirants, she mentioned that practicing four mock papers every day helped her understand what types of questions she could expect during the exam. Additionally, she added that reading daily news can boost applicants’ knowledge.  We suggest prioritizing subjects according to your preference and then making a timetable. Pay more attention to sections that you are weaker in than areas you’re confident about.  Read Our Popular Articles Related to MBA Financial Analyst Salary – Freshers and Experienced Top Interview Questions and Answers for HR MBA Marketing Career Options in US Best Career Options In USA After MBA In Human Resource Top 7 Career Options in Sales Highest Paying Finance Jobs in the US: Average to Highest Top 7 Career Options in Finance in the USA : Must Read Top 5 Marketing Trends MBA Salary in USA [All Specializations] .wpdt-tc-F44336 { color: #F44336 !important;} Best books to prepare for an MBA entrance examination Here is a detailed list of books covering various sections of an MBA test: 1. Reasoning section  R.S Agarwal: A modern approach to verbal reasoning Disha experts: A complete guide for MAT and various other MBA entrance examination  2. Verbal Ability section: How to Prepare for Verbal Ability & Reading Comprehension by Arun Sharma, Meenakshi Upadhayay Wiley’s ExamXpert Verbal Ability and Reading Comprehension by AK Kalia  3. Quantitative section:  Quantitative Aptitude for Competitive Examinations by R.S Agarwal.    Things to do before starting your MBA preparation Start with basics Most of the students will not belong to a management background like BBA or BMS. Starting with the basics is a good idea for those types of candidates; also, even if you belong to a management background having the opportunity to go through the basics helps identify the left and new concepts. So when you are on your journey to figure out how to start MBA preparation, beginning with the basics is the way to go. Do a short-term course It is better to do at least one certification course before you start your MBA prep journey. You might not be able to find the time once you begin your courses, but it serves as a good idea to do a course before you begin. But make sure that you enrol in a reputed course before you begin your journey towards how to prepare for MBA exams.  Acquaint yourself with excel Excel is widely used in the industry for various purposes. It would be great if you already get acquainted with excel before starting out your MBA journey. The basics of excel would be useful in learning the formulas, pivot tables, to analytics. It is an important step that must not be missed in how to prepare for the MBA guide. Prepare your CV A CV that would help you get into a B-school is quite different from a CV that is useful in placements. It is important to start working on your CV as soon as possible. It is important to put your relevant work experience, extracurricular activities, and other achievements before you start your MBA journey. When you reach your interview stage in the MBA process this CV would come in handy. This acts as a majorly important step in how to prepare for an MBA interview. Cracking MBA- How to do it? Do you want to become a leader with an analytical mindset?  Find your way through your dream with upGrad’s Master of Business Administration program, offered by Golden Gate University. This course covers all the critical subjects in Business Administration. A course in MBA allows students to establish themselves as efficient businesspeople by the time they finish the course. Apart from that, upGrad also provides a holistic and robust platform to students by providing services such as career guidance, academic counseling, live marketing campaigns, and mentorship by industry experts.  Enroll now to start your journey with upGrad!   Conclusion  MBA interview preparation is hectic and tiring. Students need to stay determined for a long period of time to score good grades and, in turn, crack the entrance exam. However, several students struggle while preparing for an MBA entrance examination. By keeping the tips in mind, you can easily ace the examination to get admitted to your favorite university. 
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by Kamal Jacob

25 Mar 2023

Sample SOP for Internship: Format, Samples & Tips
The pristine quality of your application is an imperative factor when applying for an internship in any reputed organisation. You could be one of the best interns competing with others with similar capabilities for the same spot. A well-written SoP could be your chance to make your application stand out.  Let’s understand what an SoP is, why it is essential and how you can write one following our tips and tricks! What is a Statement of Purpose for an Internship or an SoP? A Statement of Purpose refers to a glance at your skills, career, and personal and professional endeavours to comprehend your efficiency as a competent candidate through a self-written essay. Many people mistakenly confuse an SoP for a resume, but both documents are poles apart. An SoP narratively summarises all your accomplishments, talents, and abilities, which you must write precisely to persuade recruiters.  Why is a Statement of Purpose for Internship important? For your acceptance into a prestigious company, a concise, well-written Statement of Purpose for internship is essential. It goes without saying that several components of the candidate’s application are reviewed before making a judgment. SOP is a subjective component of the application, in contrast to the academic record, other test scorecards, academic backlog, and transcripts certificate, which are objective. The sole piece of the application gives you a chance to demonstrate what makes you unique and stand out. As a result, it’s a crucial document that will significantly complete your admission. Format of an SoP It is vital to maintain a good structure or format of an SoP. An SOP is composed of succinct paragraphs. Although using bullets excessively is not prohibited, it is discouraged. The document may be between 800 and 1,000 words.  Here is the perfect way to write your SoP that will make your chances of getting selected by a company much higher –  Introduction An introduction should be related to you or the position you seek. This must emphasise a distinctive quality that will set you apart from your competition. It must discuss the reasons you chose the field and aim to pave a career in the same.  Research Experience Applicants should include a thorough overview of their prior research in their SOP for the internship. In their essay, they must explain how the internship relates to their educational and professional goals. The basic need of this paragraph is to cover the following –  Prior experience related to your fieldwork, classroom, or any other internship and training.  Anything that inspires you or motivates you to pursue your chosen field.  How will this internship help you in your future career plans? Interests  Is there a subject that seeks your interest, and if so, why? What relationship does the internship have to your interests? Career Goals  An applicant should elucidate why this internship is a crucial step toward reaching their professional goals in the last paragraphs of an SOP for the internship. The applicant should explain how significant this internship is to their present schooling and training. In-demand Digital Marketing Skills Advertising Courses Influencer Marketing Courses SEO Courses Performance Marketing Courses SEM Courses Email Marketing Courses Content Marketing Courses Social Media Marketing Courses Marketing Analytics Courses Web Analytics Courses Display Advertising Courses Affiliate Marketing Courses Sample of SOP for Internship Here is a sample SoP for internship that you may go through to seek inspiration. While the sample should provide adequate information, you must ensure that SoPs are personal, crisp, relevant and fresh, which implies you must curate one on your own.  ‘Hailing from the nation’s capital, I am XX, a student at Delhi University, majoring in mechanical engineering with a focus on automobile engineering. I’ll receive my mechanical engineering bachelor’s degree this July. I am happy to say that I am among the top students in my class, with a strong drive to continue learning new things in my field of interest. I had the chance to acquire sufficient information and experience throughout my first profession via my coursework, workshops, and practice sessions. My experience with XX workshops led me to apply for an internship role at your organisation, which is deemed to be one of the dream destinations for many candidates like me.  The mechanical stream’s fundamental area of automobile engineering is one that I think to be both intriguing and useful. Vehicle Body Engineering and Automobile Engineering are subjects I enjoy studying a lot. I have also actively engaged over the last four years to increase my knowledge of the subjects and have much liked the process. In order to contribute to the understanding of many designs and engineering phenomena encountered in automobile engineering, I wish to study Motor Sports design and technology at university. It will result in the correct evaluation and use of engineering characteristics. My particular interests are in body design mechanics and clay modelling, as well as material properties, design criteria, and production. During the summer, I interned at XXX, a Pune-based mechanical and automotive engineering design and consultancy firm. I was in charge of several assignments employing computer-aided design throughout my time at XXX. I particularly appreciated learning about the theory, experience, and technical applications. For me, doing stress analyses was a rewarding task. It impressed me and gave me a good understanding of all the work required to create just one item with accuracy and perfection. I participated in a state-level presentation competition in the middle of my degree and did well. I spoke on biodiesel fuels and discovered that alternative fuel is the future. I was stuck in several phases of writing a paper since I had no idea where to start. But I had the brilliant idea to ask one of my professors for assistance, and it worked out extremely nicely. Finally, I received praise from the professors for my accomplishment. I gained knowledge from the experience that giving up is never a wise option and that there is always a solution to any problem, which encouraged me to apply to your valued organisation.  My professional goal is to work as a Motor Sports Project Engineer, and I believe an opportunity to intern at your esteemed organisation will allow me to undertake engine research and design utilising a variety of designing tools with accuracy and efficiency. Thank you so much for your time and consideration!’ Tips to get a perfect SoP Here are some tips that will help you write a perfect SOP for internship, ensuring that it stays engaging and compelling from start to end.  Do a lot of research about the internship you are applying to. The more you comprehend their needs, the greater your chances of acceptance. Adapt your essay to the particular internship. Avoid utilising one SoP for several applications since it will lack the concentration needed to impress the admission committee. Use anecdotes in the SoP for internship. A gripping tale is always more impactful than a dry list of your accomplishments. Be succinct while drafting your internship SoP. A statement is seldom longer than a page. Therefore, you must make sure that every word has importance. Be truthful. Write something other than what you believe people want to read. Make sure you articulate your aspirations.  For writing tips, look at an internship statement of purpose sample. Nevertheless, avoid copying the first SoP for the summer internship in the engineering template you come across because plagiarism is typically discouraged and simple to spot. Make an excellent first impression. You need to grab the attention of the admissions committee members from the first line of your statement because they will likely be reading a lot of them. They must be intrigued enough to want to learn more about you and your viewpoints. Carefully review your statement of purpose. Grammar and spelling problems must be completely eradicated since they will convey your lack of attention to the recruiters.  Conclusion  If your goal is to get an internship at a top university, you must spend quality time creating the best Statement of Purpose. You need your SoP to stand out in the crowded field. While a majority of employers won’t go through thousands of documents, they will undoubtedly review the SoP to ensure it complies with their criteria. Make sure to add details demonstrating your enthusiasm for the industry and the business. This contains information about extracurricular activities, relevant schooling, and prior professional experience. With all this in mind, you can create the best SoP, which will give your application an edge.  Hoping to add further edge to your candidature? upGrad’s Master of Business Administration degree from Golden Gate University, one of California’s oldest and best universities, can do the deed for you! Mainly designed for working professionals and graduates, this degree can significantly increase your chances of obtaining in-demand skills and the opportunity to bag an MBA internship in some leading global companies. The course covers aspects like management, leadership, supply chain management and business analytics, which are dynamic skills for the current and future job market.
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by Keerthi Shivakumar

13 Dec 2022

What is Green Marketing? Definition, Types, Ideas [With Examples]
When it comes to buying products on the internet, customers are becoming more aware of the products they buy. More importantly, sustainable practices are on the rise, meaning customers today closely evaluate their favourite company’s environmental impact. This is why most successful global companies are implementing green marketing techniques to adopt such new trends and, in turn, acquire new customers. What is green marketing definition? Green marketing, in simple terms, is creating and advertising eco-friendly products. This enhances the brand’s image and allows the company to attract new customers while contributing to the well-being of nature. Providing environmentally sustainable products can make a brand stand out from its competitors. This is especially true as more and more people are becoming conscious of the environmental effects.  Continue reading this if you want to understand what green marketing is. We’ll also go over some green marketing strategies. Lastly, we’ll provide some examples for green marketing to give you an idea of the wonders that it can do for your business!      What is Green Marketing? Green marketing is the process of using and promoting environmentally sustainable products and services. Additionally, it refers to a wide range of sustainable strategies and practices. Let’s take a look at such practices briefly: Create environmentally sustainable products. Come up with environment-friendly packaging ideas using recycled substances.  Minimisation of greenhouse gas emissions while the products are manufactured. Implement environmentally sustainable business strategies.  With our planet experiencing the effects of climate change, green marketing is becoming more and more popular. A 2020 study shows that almost 77% of global consumers consider a company’s sustainability and responsibility towards the environment while choosing their favourite brands.   Green marketing is typically more expensive than traditional marketing, but it does not mean that making profits is difficult. Especially due to the increased demand for such practices and market trends. The meaning of green marketing is to assimilate environmentally conscious practices and simultaneously improve the brand image by developing and showcasing eco-friendly products. For example, the local workforce is generally more expensive than using cheap labour overseas. But it results in the production process having a much lower carbon footprint. Some companies even go a step further by allotting a portion of their revenue to environmentally friendly initiatives such as planting trees.  Let’s go over the different types of green marketing strategies that are widely used in the market today. Key Green Marketing Strategies  Here are four green marketing strategies and techniques that marketers use to create a sustainable brand that helps our planet: 1. Sustainable designing:  Using eco-friendly stickers on product packages is not enough. Paying attention to all of the details in different business sectors is necessary. For example, marketers and business owners should check in with the material supplier and the workers to use resources efficiently. Additionally, businesses must limit the amount of waste that is generated. Green marketers must consider many factors that affect our environment to develop the best sustainable business model.   2. Brand responsibility:  Be ready to experience a lot of changes if you want to create a sustainable business model. Green marketing is reacting to heavy pollution and harsh climate changes. Being socially responsible can show customers that a company truly cares about the current state of our planet.  3. Sustainable packaging system:  In 2022, most of the world’s pollution will be caused due to over-usage of plastic materials. According to a recent study, almost 8.5 billion tonnes of plastic materials have been produced since the 1950s, among which only 9% were recycled. Consumers are becoming more conscious of the environmental impacts and avoiding plastic materials. Therefore consider creating packages that are made from either recycled materials or biodegradable substances.  4. Right pricing:  Environmentally sustainable products have a massive value in the market these days. It is such because of the more costs involved in creating a sustainable business model. Therefore, marketers must provide every little detail about the production process and other specifics to prove to customers the high price is justified. Remember that the bigger the brand mission is, the greater the chances of your business getting noticed for its inventiveness.  Now that we’ve gone over some types of green marketing let’s go through some green marketing ideas.  Learn MBA Courses from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career. Major Green marketing ideas Several sustainable brands admit the fact that green marketing and sustainable business measures have allowed their company to attract new customers and make more revenue. However, businesses should still be open to new green marketing ideas and initiatives. Let’s take a look at some of them below: 1. Categorise eco-friendly products and feature them exclusively: If a brand uses environmentally friendly practices such as coordinating with sustainable suppliers or using recycled materials from paper and electronic goods. The task of a green marketer here is to inform the public about it. This will allow a business to attract customers who believe in sustainability. For example, a shopper can easily find all the necessary information about the environmentally sustainable measures taken by Dr Scholl’s Shoes on their website.      2. Using recycled material:  Try to use as many recycled items as possible during production. Recycling involves refining various materials, and it aids in reducing water and air pollution levels. This ultimately results in lessening the effects of greenhouse gasses and their emissions.  For example, Mush is an eco-friendly company from India that uses bamboo to create towels and other products.  Explore our Popular MBA Courses Master of Business Administration from Golden Gate University Master of Business Administration (MBA) Liverpool Business School MBA from Deakin Business School MBA in Digital Marketing from Dekin University Executive MBA from SSBM View all MBA Courses 3. Utilising email service to target customers  Newsletters and email notifications effectively reach new customers and the target audience. Retargeting old customers through the mail is more accessible as it does not require any promotional flyers. This allows a brand to cut down on its usage of paper. Nevertheless, email marketing is more efficient in getting valuable feedback from customers. Using tools like Sendpulse, you can send many emails and operate email campaigns for your existing customer base. They extend several features, like the drag-and-drop editor, which curates unique emails.      4. Optimize supply and delivery system: The vehicles companies use to carry and deliver goods and products make a critical difference to the environment. Spending to upgrade equipment and vehicles is innovative as it can significantly decrease the company’s carbon emission levels. Several companies are optimizing delivery systems with electric vehicles. Several companies favour this as it reduces air pollution to a great extent. An efficient green marketer must use such examples for green marketing and feature these facts on the website to garner more traffic.  Read Our Popular Articles Related to MBA Financial Analyst Salary – Freshers and Experienced Top Interview Questions and Answers for HR MBA Marketing Career Options in US Best Career Options In USA After MBA In Human Resource Top 7 Career Options in Sales Highest Paying Finance Jobs in the US: Average to Highest Top 7 Career Options in Finance in the USA : Must Read Top 5 Marketing Trends MBA Salary in USA [All Specializations] .wpdt-tc-F44336 { color: #F44336 !important;} Examples of brands utilizing green marketing Here are a few examples of some socially responsible brands that utilize green marketing to support a sustainable production system: 1. Starbucks This multinational company is one of the very few companies that have advocated for sustainable production methods for a long time. This company uses solar power for all its electrical usage. Besides, they’ve started using eco-friendly materials in their outlets. This example of green marketing was loved and cherished by everyone all over the globe.   Their next green marketing initiative is to make recyclable cups to decrease the amount of garbage production. Currently, Starbucks is working to implement a similar framework outside of the US. They aim to convert 10,000 stores by 2025. Additionally, they also run campaigns on various social media platforms to promote planting trees. The eco-friendly campaigns and the initiatives taken by Starbucks are the definitions of effective green marketing.  2. Unilever  Another example of a company that uses green marketing is Unilever, which has implemented several eco-friendly practices. Unilever utilises recycled materials. Almost 75% of the production waste is sent to recycling centers. They have a target to emit zero waste across the globe by the year 2039. Additionally, they have shown interest in reducing the levels of GHG emissions.  By implementing such eco-friendly marketing measures, Unilever is not only boosting its brand image but also increasing environmental consciousness around the world. Implementing such green marketing strategies can attract new customers and increase sales.  3. H&M: H&M has made many changes in environmental policies and procedures to create a “Conscious collection’. This made them recognizable as one of the most environmentally responsible companies worldwide. They are famous for creating almost 50% of their clothing products from eco-friendly materials. H&M also introduced a recycling program that allows consumers to return old clothes. Some of H&M’s clothes are created with recycled polyester and organic cotton.    Finessing in Green Marketing–Where can I learn more?  You can get a head start in green marketing with upGrad’s Master of Business Administration program, offered by Golden Gate University.  This course covers all the important parts of business administration and green marketing. This extensive course allows students to become expert business administrators by the time they finish the course syllabus. Apart from providing a seamless and industry-optimized curriculum, upGrad also features a platform that provides career guidance, expert mentorship, and academic counselling. You can access all from a single course.      Conclusion  Are you still confused about the meaning of green marketing or maybe the definition of green marketing? We hope not. Green marketing is centred around modern ideas that are critical for our planet. It effectively reduces air pollution, animal cruelty, and other environmental concerns. Using green marketing will allow your customers to live responsible lives while protecting resources for future generations. 
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by Kamal Jacob

17 Nov 2022

Top 10 MBA Specializations in Demand for 2022-23
An MBA (Master of Business Administration) degree is ideal for people aspiring to attain business skills. It shapes your career as a business leader at the executive level. It is the most sought-after credential to enhance your resume. If you are looking to find out best mba specialization for future, read more.  MBA students get a brief idea of each subject related to management and business during their first year of the MBA program. Later in the same year, they are introduced to various specialized areas. They need to choose the field they are interested in and ambitious to specialize in. The specialization in MBA provides focused training in a specific field. It helps employers to know that a graduate can excel in a particular business area.  If you want to elevate your career graph as an MBA, you must know the demanding MBA specializations. Here are the few leading ones! 1) MBA in Finance This specialisation in MBA deals with the management of finances and books of accounts of a company to fulfil specific financial goals. Every company needs to manage these tasks; therefore, this specialisation is one of the most demanding. It provides you with an in-depth understanding of financial planning, pricing policies, Assets Management, Cost of Capital, etc. Finance management is an appropriate career for those management students possessing decent knowledge of financial management along with enough understanding of the stock market and financial models. This specialisation imparts implementing theoretical financial knowledge into the financial market. Your exceptional financial management skills and knowledge of the latest trends in the finance industry help you to advance your career as an MBA in Finance. MBA in Finance Responsibilities Management of operating budget Overseeing company or organisational budgets Risk management Investment planning  Financial reporting and decision-making Estimating capital structure and expenditures Offered Roles in the Market Roles Average Offered Salary Financial Analyst ₹452,570/per annum Chief Financial Officer ₹3,501,051/per annum Certified Public Accountant ₹691,147/per annum Investment Banking Associate ₹681,778/per annum Business Analyst ₹790,056/per annum Top Recruiters in the Industry Amazon Morgan Stanley Goldman Sachs BCG J.P. Morgan Chase & Co. Ernst and Young Hewlett Packard Enterprise 2) MBA in Human Resource Management This specialisation focuses on learning solutions and strategies that can help to enhance a business’ quality. It works on the issues prevalent in the corporate world and other business sectors. It imparts knowledge through different case studies relevant to Human Resource Management. Moreover, this specialisation also deals with Employees Welfare Schemes (EWS) to safeguard the rights of labour forces at workplaces. Students pursuing MBA in HRM develop skills in organisational culture development, talent acquisition, compensation structuring, workforce training and development, employee welfare management and compliance, industrial relations, and employer branding. It is the best MBA specialisation for future because all organisations need to manage their human resources. They can’t effectively undergo people management without an MBA in HRM. Some of the key subjects covered are strategic human resources, cross-cultural human resource management, human resource economics, compensation and reward management, performance management, industrial relations management, and business ethics. Learn MBA Courses from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career. MBA in Human Resource Management Responsibilities Workforce planning and management within organisations Talent acquisition and management Training and supervising employees Overseeing employee benefits Ensuring consistent updates in company policies Offered Roles in the Market Roles Average Offered Salary Human Resources Consultant ₹498,659/ per annum Employee Relations Manager ₹900,000/ per annum Staffing Manager ₹778,000/ per annum Director of HR Training and Development ₹2,782,565/ per annum Human Resource Executive ₹300,000/ per annum Top Recruiters in the Industry Capgemini Techmahindra Limited Wipro Cognizant Infosys Limited Accenture  3) MBA in Information Technology (IT) Technology has become a vital part of our lives, making MBA in Information Technology the best MBA specialisation for future. Technology is getting more advanced with each passing day, and the career scope in this field is gradually increasing. Students learn various fundamental and advanced concepts of IT during the two years duration of this program. Some of them are software engineering, different computer applications, data mining, database management systems, multimedia designing, web designing, Security and Control Information systems (SCIS), etc. You can seamlessly accomplish various business operations if you are knowledgeable in Information Technology and well-versed in computer applications. You must opt for this specialisation if you aim to work as an IT professional after completing your MBA course. MBA in Information Technology Responsibilities Information and computing technology management Overseeing technical operations infrastructure Developing innovative solutions to decrease manual efforts Testing, evaluating and troubleshooting information systems for optimum performance  Offered Roles in the Market Roles Average Offered Salary IT Director ₹3,613,541/ per annum Chief Technology Officer ₹3,362,982/ per annum IT Project Manager ₹1,660,444/ per annum System Manager ₹972,106/ per annum Analytics Manager ₹1,837,702/ per annum Top Recruiters in the Industry HSBC TATA Consultancy Apple Larsen & Toubro EXL McKinsey Walt Disney 4) MBA in Marketing Management It is the oldest and the most favoured MBA specialisation. The reason is it facilitates the students with great opportunities to build their careers in different fields. This specialisation imparts expertise in the field of entertainment, media, promotions, advertisement, sales, etc. It is the best specialisation in MBA for students interested in marketing and sales. This specialisation primarily focuses on imparting communication, interpersonal, and other soft skills. The reason is that graduates with these skills can help market and sell the products/services of the organisation they are working in. The major focus of companies has shifted to online and digital marketing in the last few years owing to the growth of the Internet. Explore our Popular MBA Courses Master of Business Administration from Golden Gate University Master of Business Administration (MBA) Liverpool Business School MBA from Deakin Business School MBA in Digital Marketing from Dekin University Executive MBA from SSBM View all MBA Courses MBA in Marketing Management Responsibilities Planning, developing and implementing marketing strategies Market expansion with innovative organisational strategies Analysing customer behaviour to comply with the latest market trends Bridging the gap between clients and creatives Working through data-driven insights to improve financial growth of the company with consistent performance Offered Roles in the Market   Roles Average Offered salary Brand Manager ₹876,152/ per annum Media Planner ₹409,756/ per annum Marketing Manager ₹683,749/ per annum Head of Digital Marketing  ₹2,496,000/ per annum Corporate Sales Manager ₹647,475/ per annum Top Recruiters in the Industry Procter and Gamble Microsoft Sony Pepsico Hindustan Unilever Limited American Express Groupm Axis Bank Gartner Group Inc. 5) MBA in Business Management This MBA specialisation program imparts skills to administer daily business-related tasks. It teaches all those skills related to organisational behaviour. It helps you prepare effective strategies that can help eliminate all the real-life issues in a business environment. The students of this specialisation can also contribute to the business expansion of the organisation they are working in. The key topics covered in its curriculum are Financial Management & Accounting, Talent Management, Business Negotiation, etc. MBA in Business Management Responsibilities Market research to advise clients on investing in the most ideal products and services Conducting operations to evaluate management vulnerabilities and tackle them Assisting internal management to operate businesses and manage potential crises  Implementing leadership abilities to implement the right talent at the right position Offered Roles in the Market Roles Average Offered Salary Product Manager ₹1,309,248/ per annum Project Manager ₹1,339,911/ per annum Logistics Manager ₹609,658/ per annum Compliance Officer ₹510,897/ per annum Management Consultant ₹1,232,605/ per annum Top Recruiters in the Industry Amazon KPMG Consulting Bain & Company Inc. Randstad India Axis Bank HDFC Bank Vodafone Maruti Suzuki 6) MBA in Logistics Management Students pursuing this MBA specialization develop analytical and managerial skills in the domain of Logistics and Supply chain management. While working as a Logistic Manager, your main function is ensuring that proper products and services are delivered to the customers who need them. You are also responsible for supervising all business operations related to the product supply. You may have to maintain the count of the products the organization deals with. MBA in Logistics Management Responsibilities Organising the storage and distribution of goods Supervising expenditures and planning budget for the flow of goods Quality assessments of materials used in goods Eliminating processing errors along with seeking better solutions Offered Roles in the Market Roles Average Offered Salary Global Logistics Manager ₹21,010,00/ per annum Logistics Coordinator ₹356,308/ per annum Operations Manager ₹789,001/ per annum Procurement Manager ₹1,008,215/ per annum Warehouse Manager ₹501,120/ per annum Top Recruiters in the Industry Axis Bank Mahindra & Mahindra Limited Vodafone J.P. Morgan Chase & Co.  Accenture EXL  7) MBA in Healthcare Management This specialization’s name may imply that it only deals with management in hospitals, but this is false. It is also related to the health sector to motivate professionals who want to work in the pharmaceuticals sector, insurance organizations, government agencies, and hospitals. Holding this MBA specialization makes you eligible to consult firms working in the healthcare sector. You are accountable for dealing with the significant management problems encountered by hospitals and several other organizations related to the healthcare field. Read Our Popular Articles Related to MBA Financial Analyst Salary – Freshers and Experienced Top Interview Questions and Answers for HR MBA Marketing Career Options in US Best Career Options In USA After MBA In Human Resource Top 7 Career Options in Sales Highest Paying Finance Jobs in the US: Average to Highest Top 7 Career Options in Finance in the USA : Must Read Top 5 Marketing Trends MBA Salary in USA [All Specializations] .wpdt-tc-F44336 { color: #F44336 !important;} MBA in Healthcare Management Responsibilities Provide assistance in medical facilities like nursing homes, community hospitals or rehabilitation facilities Conducting management functions like managing patient records, clinical order supplies, financial management, and medical software Engage as clinical manager for clinical trials in pharma or other related companies Managing residential administration for maximum patient satisfaction Offered Roles in the Market Roles Average Offered Salary Health Administrator ₹508,682/ per annum Clinical Research Manager ₹801,309/ per annum Hospital Chief Financial Officer ₹ 39,0,20,00 per annum Pharmaceutical Product Manager ₹971,529/ per annum Hospital Administrator ₹489,437/ per annum Top Recruiters in the Industry  Apollo Group Inc. GE Healthcare Partners United Health Group Inc. Benzne KPMG 8) MBA in Operation Management It is the best specialization in MBA for those who aspire to ensure customer satisfaction. It teaches you how to contribute to consumers by improving the products’ and services’ cost, quality, and productivity. You are acquainted with how to effectively manage different processes to make the manufacturing and distribution of products successful. You will learn how to design process flows, ways to optimize company resources, establish supply chain and logistics, plan production, manage quality control, and manage vendors. Moreover, you will learn how to improve manufacturing and service businesses’ operational efficiency continuously. These professionals work as focal points in an organization. So, their roles significantly focus on your managerial and leadership skills. Hence, MBA in Operation Management program prioritizes imparting these skills to students. MBA in Operation Management Responsibilities Oversee quality control and implement safety measures across the operations department Evaluating ways to ensure high-quality customer service with minimal inventory costs Allocating resources for maximum efficiency, including funds and internal talent Monitoring internal and external operations to track performance Using data-driven insights to manage fund allocation amid organisations  Offered Roles in the Market Roles Average Offered Salary Operations Manager ₹789,001/ per annum Industrial Engineer ₹3,35,080/ per annum Quality Analyst ₹3,16,389/ per annum Supply Chain Management ₹4,27,168/ per annum Production Analyst ₹587,500/ per annum Top Recruiters in the Industry HDFC Genpact Axis Standard Chartered Bank ICICI Bank Wipro HSBC Cognizant 9) MBA in Business Analytics Under MBA in Business Analytics program, you learn how to create different business strategies based on the available data. It teaches ways to process and utilize vast amounts of data to generate desired outcomes. It makes you competent enough to devise real-world solutions to business problems. It imparts how to leverage tools and statistics related to data analytics. Its curriculum includes topics like business fundamentals, technical skills, finance, accounting, marketing, human resources and management, international business relations, and management practices. It trains you in business fundamentals, the technical facets, and the soft skills needed to become a successful business leader. MBA in Business Analytics Responsibilities Running analysis on data retrieved from customers and utilising the same to enhance performance Honing proficiency in data extraction and mining techniques to run extensive market research  Using statistical analysis to prepare analytical reports  Overseeing training processes to enhance sales and marketing endeavours Offered Roles in the Market Roles Average Offered Salary Business Intelligence Manager ₹1,627,784/ per annum Data Scientist ₹894,126/ per annum Senior Business Analyst ₹1,073,251/ per annum Management Consultant ₹1,232,605/ per annum Financial Advisor ₹417,286/ per annum Top Recruiters in the Industry Karvy Deloitte Edelweiss Accenture TATA Consultancy Flipkart Novartis Capgemini  10) MBA in Event Management Pursuing MBA in Event Management gives an excellent opportunity to professionals who manage events that are organized on a large scale. Such events include seminars, conferences, symposiums, exhibitions, fairs, functions, festivals, etc. You become eligible to organize all those events at the national level after completing this MBA course. It can be a sports event, literature festival, or Olympic event. So, MBA in Event Management presents great career scope both in the present and future. It teaches you to recognize the targeted audience, create the event’s theme, communicate and endorse the event concept, estimate the cost, synchronize with the technical guidelines, effectively conduct the event, etc. MBA in Event Management Responsibilities Conceptualise and organise a variety of planned events such as political rallies, award shows, fashion shows and more Overseeing budgeting for events Assisting multiple teams across diverse domains, including logistics, branding, communication, sponsorship and more Negotiating with clients and vendors Obtaining client feedback for consistent improvement Offered Roles in the Market Roles Average Offered Salary Media Planner ₹409,756/ per annum Creative Director ₹1,226,278/ per annum Senior Event Manager ₹650,000/ per annum Marketing Manager ₹683,749/ per annum Production Manager ₹4,85,976/ per annum Top Recruiters in the Industry GlaxoSmithKline Renault Nissan Amazon Groupm HDFC Bank Shipco Transport 11) MBA in Supply Chain Management MBA specialisation in Supply Chain Management seeks professionals proficient in assimilating problem solving skills with analytical thinking to implement it on practical basis. This specialisation deals with overseeing and managing the flow of a good or service, right from its inception to delivering end product across businesses to reach its customers.  With an SCM specialisation, candidates get to hone skills such as communication, data analytics, personnel management, business intelligence solutions, risk management and project management to effectively manage supply chain. Programs such as MBA or PGDM specialisation in Supply Chain Management and general Supply Chain Management certificate courses can fuel an individual’s growth towards improving the service process towards delivering better products and optimum service.  MBA in Supply Chain Management Responsibilities Extending logistics-related support to initiate fluent production process Evaluating financial expenditures for improved budgeting Sourcing raw material and ensuring optimum quality for the same Managing both back-end and front-end processes such as product creation to smooth delivery Offered Roles in the Market Roles Average Offered Salary Industry Analyst ₹11,000,00/ per annum Supply Chain Manager ₹908,345/ per annum Procurement Analyst ₹396,141/ per annum Inventory Analyst ₹417,730/ per annum Production Planner ₹379,674/ per annum Top Recruiters in the Industry Adani Logistics Infosys Apollo Munich  Amul Grofers Mahindra Embark your MBA Journey with UpGrad If you’re aiming to earn an MBA in the relevant programs, you can pursue upGrad’s Master of Business Administration program. It presents an excellent opportunity for working professionals and other individuals who want to transition to leadership and management roles. It makes you eligible to handle large organisational responsibilities and significant decisions with the appropriate management tools. It imparts key skills like communication, leadership, critical thinking, strategic thinking, planning, and analytical mindset. You can select a specialisation from five options. The salient features of this course are 24×7 student support, global case study discussions, optional on-campus immersion, and interactive faculty.
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by Kamal Jacob

16 Nov 2022

Top 10 Critical Leadership Interview Questions and Answers
The position of a leader is a crucial determinant of a company’s success. A true leader encourages and motivates the whole team to perform to their best ability and drive them towards success. Hence, interviewers ask a set of diverse questions that evaluate your personal and professional traits that qualify for leadership roles at managerial and C-suite levels.  Leadership questions primarily help assess an applicant’s experience in leadership, decision-making skills, and critical thinking abilities. So, you must go in totally prepared and ready to answer with confidence and accuracy.  Therefore, it’s of utmost importance that one understands the interviewer’s approach during the selection process. How to nail an interview? Interviews act as an opportunity that provides both exposure and experience. Most of all, it tests your confidence and spontaneity. As an interviewee, you must present your best self. And while interviewers appreciate a confident and honest candidate, make sure you don’t come off as boastful or overconfident. Also, when asked about your weaknesses, it would greatly help if you could put a positive twist on your shortcomings by saying that you’re willing to learn and improve. If you are confused or intimidated by your weak points, it will convince the interviewer that you cannot lead a team.  As a leadership candidate, you must be prepared for technical questions that test your professional and academic knowledge. Plus, it always helps to be ready for situation-based questions that test your spontaneity. What is the interviewer’s approach while asking questions in a leadership interview? Every type of interview is different. The questions largely depend on the job title and core requirements. However, there’s a proven and effective way to nail a leadership interview – the STAR technique. STAR stands for the following:  Situation: identifying the problem that requires you to exercise your leadership skills Task: talking about the tasks you planned solution route you took that helped you reach the desired results Action: describing how you acted upon the plan by engaging the team you handle  Results: showing results that prove your experience and talent.  This approach allows you to exhibit how you have implemented your leadership skills in the past. A good leader adds a lot of value to the business by fostering a conducive and collaborative ecosystem and encouraging incubating new ideas. In an interview, Leadership questions help the recruiters get more insight into any candidate’s working method. In a leadership interview, interviewers seek to evaluate the following aspects: Motivation: The capability to acknowledge good work and boost the team’s productivity and performance. Delegation: How well you understand your teammate’s ability and assign relevant duties. Communication: The capability to understand the team’s grievances and motivate them when required. Integrity: Testing how one deals with work relations, adhering to company policies. How they handle classified information, and what kind of examples they set for the team.  Top 10 leadership interview questions The following list of possible questions is the most commonly asked ones. Go through them to understand how can you impress your interviewer and get selected for the role: 1. Tell us about a time when as a manager, you successfully demonstrated your leadership skills? To answer this question, you need to understand what the interviewer is exactly hinting at. An interviewer needs to know your experience and how well you perform in this field. Take a minute to answer the most relevant experience you had as a manager. Example – “I was the marketing team manager, and there was a sudden shift in roles of the people in my team. The new approach, skills, role clarification, change in the work profile – everything was supposed to be communicated to the team. It was the most testing time for me. I took the time to understand the requirements and description of each role and sat down with each member to explain their individual role and the work they would do. I also allotted follow-up sessions with the team to make sure that the team members are settling in their roles with ease.” 2. What approach do you usually follow to motivate your teammates and extract their best performance? Make sure you answer this question with accuracy because this question will judge your motivational skills as a leader. Give the most authentic experience under this category. Tell them a situation where no one but you could make your team perform the best. Example – “I will find out what motivates each member of my team. This will help me to understand how I should speak to them about their goals and how they can create value for the company. I’ll offer them constructive criticism and positive feedback wherever necessary to shape them into better performing professionals.”  3. As a leader, what are the most important values for you? The answer to this question expresses your entire background as a person and a professional. Make sure you pinpoint 2-3 most essential values that depict your leadership alignment in the best way. Example – “I believe in total transparency at the workplace. The most important values that I suppose a leader should have are patience and convincing power. In an organisation, there are various people with distinct goals, mindsets, and work approaches. First, I’ll try to hear them out and then guide them in the right direction to optimise their potential. Also, I believe that team spirit is the key to success in any organisation.” 4. Are you open to collaborative work and accepting newer ideas? A company prefers leaders who are collaborative and accept new ideas over rigid ones and impose their mentality upon others. Hence, offer an answer that highlights your collaboration skills. Example – “I appreciate fresh ideas and collaborative work experiences. Such experiences allow you to open up to newer avenues and think critically, giving you a different perspective on things. I would strive to create a comfortable environment wherein each of my team members can speak their mind and bring new ideas to the table.” 5. According to you, what is a leader’s best asset? While answering this one, take a realistic approach – don’t frame a hypothetical answer. The interviewer is testing your leadership skills. Example – You can respond by saying that “a leader’s best asset is to inspire and motivate people by driving them towards success.”   6. What kind of leader are you? Here, your past experiences will come in handy. Example – You can say that “I have a clear mindset. I do not believe in having hidden agendas or motives. I feel that you can communicate best with your followers/teammates only when you are transparent with them. I aim to inspire respect from people instead of instilling fear in them.”   7. According to you, what is the most challenging part of being a leader? To answer this, you must be aware of the fundamentals of leadership. Here the interviewer is judging your weakness towards your work. Keep an optimistic approach. Example – “Being a leader may lead you to decide and convince your team in its favor. But, on the other hand, if they disagree with you in some ways, convincing them and getting them on the same page is what makes the job challenging.” 8. How do you, as a leader, measure your success? Give a concise and straightforward answer. If you sound confused while answering this question, you may end up losing the battle. Example – ”I measure my success when the team achieves their individual goals while progressing towards the bigger picture. When they succeed, I succeed.” 9. If there is a change in the company, how would you lead your team through change? The answer to this question gauges maximum attention. Therefore, prevent boastful tones and reflect a humble personality. Example – ”A leader must embrace the change themselves and then communicate it to the team. Next, I have to make sure that I can make them accept the change by convincing them with the right approach.” 10. Explain to us how a leader can fail? While answering this one, you talk about how to analyse and deal with failures and challenges. Explain to the interviewer how you have learned through the setbacks that you have faced. Example – “I feel a leader fails when they can’t get their team on board with organisational goals. There are some factors that may also lead to failure of leadership, which are time constraints, the economy, the skilled labour, to name a few.” These are some basic leadership questions that you can expect in a leadership interview. No matter how tricky the question is, make sure to answer it with spot-on confidence. Do try to incorporate real-life experiences in your answers whenever you can. However, don’t fluff your answers with irrelevant stuff – keep them concise and well-rounded.  We hope this list addresses your requirement of the most commonly asked leadership questions and answers at an interview. Master the nitty-gritty of leadership with upGrad If you’re passionate about taking up a career manager, executive or supervisor, check out the Online MBA Program from upGrad.  This course gives you a specialisation in leadership techniques and managerial skills. Curated by industry experts at Deakin Business School (Deemed to be University), the program obliges people who wish to design better strategies for the organisation at different levels. The curriculum is quite interesting as it includes subjects like marketing, operations management, design thinking, strategic problem solving, people management, and many more. Every learner gets 360-degree assistance and dedicated support throughout they take the course. upGrad courses include unique specializations to enable students to learn the latest skills and knowledge. This two-year leadership course imparts an in-depth understanding of leadership theories and principles of management and application. Additionally, students enjoy engaging and live interaction sessions with skilled mentors. They also interact with peers from different backgrounds, which enriches their knowledge base and exposes them to new ideas and opportunities. Conclusion Being a leader isn’t a cakewalk, and cracking a leadership interview is even more challenging – you need to prove your abilities and convince the interviewer that you are a true leader. Do your research on the company you are interviewing for and learn as much as you can about it. Read different leadership theories, follow global thought leaders, and use their examples as a source of inspiration in your answers.  While this was a brief Q&A listicle on leadership, we hope it offers you a sense of direction on how to ace the interview game!
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by Sriram

14 Oct 2021

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