This type of marketing provides something visual that a customer can easily digest. It is a well-known fact that we remember a greater portion of what we see, as opposed to what we read or hear. Statistics also show video marketing in a favourable light – 76% of businesses state that video marketing has helped them increase sales, whilst 97% of marketers have said video has helped improve their customers understanding of their products and/or services.
This infographic by 16Best provides some insight into the world of video marketing for your benefit:
Many companies are making use of video marketing and it is becoming an integral part of a typical marketing campaign. Although video marketing is still taking off in certain industries such as food & leisure, healthcare, and professional services, it is positively thriving in other areas such as media, manufacturing, and communications.
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What is the difference between moment marketing and topical marketing?
Although similar, moment marketing differs from topical marketing. Moment marketing is the ability to create a buzz with an ad at the moment of an ongoing event or viral trend. For brands, it helps them to get included in the ongoing conversation and bring relevance. Whereas, topical advertising is about taking advantage of current news or event and building an ad campaign laced with the brand identity to piggyback on the trending subject. The objective is to garner short-lived yet productive relevance in the market. For example, Amul Topicals.
Is moment marketing effective for businesses to increase visibility?
For brands and businesses, moment marketing is a unique way to connect with its customers by cashing on the ongoing viral trend. The other key benefits include: Publishing creatives around the viral trend helps to position the brand cleverly and provides an edge to stand out and be memorable. Your brand automatically becomes a part of different social media newsfeed and Google trends, thus driving up organic traffic to the website. Higher brand recall that results in a higher follow back to your products and services. Can engage in wordplay and health banter with the audience and other brands, thus resulting in higher visibility of your brand across social media platforms.
What are things you need to take care of in moment marketing?
As moment marketing gaining traction among brands and is used as an effective marketing tool, you need to take care of the following things while doing it: Moment marketing should be done while staying within the ethical boundary. Your campaign shouldn’t hurt anyone’s sentiment or break the law. The campaign should be responsible and respectful for every party involved. You should only indulge in campaigns that are relevant to your brand or your brand gets benefitted. Don’t try to fit yourself into every trend, as it is negative for your brand’s identity. Your ad campaign should look original within the realm of the viral trend and stay true to the brand’s core value