There are many forms of marketing a business can invest in – TV adverts, radio, flyers, banner ads, and billboards to name a few. One particular type of marketing that is becoming increasingly popular on the internet and digital media is video marketing. This type of marketing provides something visual that a customer can easily digest. It is a well-known fact that we remember a greater portion of what we see, as opposed to what we read or hear. Statistics also show video marketing in a favourable light – 76% of businesses state that video marketing has helped them increase sales, whilst 97% of marketers have said video has helped improve their customers understanding of their products and/or services.
Businesses use video marketing in a variety of different ways. Fashion companies, for example, may produce videos of models wearing their clothes. Online electronics retailers like Newegg, on the other hand, usually make review videos about the latest gadget available for sale on their website, so shoppers have a better idea of what they’re purchasing. Car manufacturers, on the other hand, could produce videos of their vehicles performing on tracks or displaying various features. Video allows for a huge degree of creativity. Marketers can let the imagination run wild and develop some truly epic marketing campaigns that would not be possible through other mediums. Content Marketing: What Do Companies Lose By Ignoring It?
This infographic by 16Best provides some insight into the world of video marketing for your benefit:
Many companies are making use of video marketing and it is becoming an integral part of a typical marketing campaign. Although video marketing is still taking off in certain industries such as food & leisure, healthcare, and professional services, it is positively thriving in other areas such as media, manufacturing, and communications. Video Marketing: The Next Digital Frontier
Let us know your thoughts on video marketing and how do you plan to use it for your business in the comments below.