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Best Online MBA Courses in India for 2024: Which One Should You Choose?

Updated on 25 January, 2024

94.5K+ views
28 min read
Online MBA Courses in India

Over the last decade, technological advancements have transformed business and industry to a great extent. The needs of modern workplaces have also become more advanced. And more and more employers are now looking to hire talent in leadership and management roles. As a result, the market demand for online MBA courses has picked up in recent years. Online MBA is convenient for working professionals to finish their management education without leaving their jobs. All around the globe, top educational institutes provide online MBA courses for eligible candidates. 

So, if you want to advance your career with a business management degree, you can do so in a non-traditional way as well. The online mode offers flexibility to distant learners and working professionals to learn at their own pace. Some online MBA courses in India are accredited by top institutes and attract faculty from globally renowned universities.

The accreditation assures that the content and delivery of the program would meet academic and professional standards. Nowadays, people realised the authority of online MBA compared to regular MBAs. Online MBA let learners complete the course at their own pace depending on their professional/personal workload.

Learn Online MBA Courses from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career.

Let’s look into some of the best online MBA courses.

Best Online MBA Courses

1. MBA (Global), Deakin Business School (DBS): This two-year online MBA course with dual credentials from Australia’s DBS and IMT Ghaziabad has emerged as a popular choice among MBA aspirants. Deakin is also among the top 1% B-schools worldwide. The program includes diverse topics like Business Growth Strategies, Strategic Thinking & Planning Abilities, Integrated Business Strategy Formulation, Design Thinking, Change Management, Financing Strategies, and International Business.

The online MBA course is supplemented with dedicated mentorship and offline networking opportunities. Equipped with this MBA degree, you can bag high-profile roles in like Marketing, Finance, and Sales like Management Consulting, Strategy, Operations, Business Development, and HR Management. One of the best online MBA courses available.

2. MBA in Digital Finance & Banking, Jindal Global University: This two-year-long online MBA course in Digital Finance & Banking is perfect for aspirants who wish to enter the BFSI sector. It covers industry-specific topics such as Fintech Ecosystems Management, Financial Management & Valuation, Artificial Intelligence in Business, Blockchain and Cryptocurrency, Data Visualization in Finance, Digital Fraud & Risk Analytics, and Design Thinking & Leadership for Business.

This is one of the best online MBA courses in India in DFB. Online MBA courses are a best option if you don’t want to leave your job and pursue.

Our learners also read: Jobs after MBA!

All of these fields of study are extremely relevant to the present BFSI industry that’s undergoing a rapid digital transformation. Besides, this online MBA course includes live assignments, case studies, mock interviews, resume building sessions, and peer-to-peer networking. 

3. MBA from Liverpool Business School: Accredited by UK’s Liverpool Business School, this online MBA course includes a week-long immersion program at the university campus. In this MBA program, you can choose from several specializations including Marketing, Finance, Operations, Strategy & Leadership, Analytics.

The online MBA course modules include Digital Business Innovation, Business Growth Strategies, Marketing Strategies, Leadership, Strategic Thinking & Planning, Engagement and People Performance, Enterprise and Risk Management, Leading Change for Sustainable Futures, and Project Management. The duration of the MBA course is 20 months, during which you get a career and mentorship support from industry leaders. Upon successful completion, you will also receive a PGP in Management credential from IMT Ghaziabad.

Read: How MBA worth IT industry and help in your career.

4. Post Graduate Diploma in Management, Birla Institute of Management and Technology:

Renowned as one of the top-ranking B-schools in India, BIMTECH offers the Postgraduate diploma for candidates aspiring to step into the dynamic world of management. The course curriculum is curated, observing the changing trends of the management field, including subjects such as Marketing Management, Organizational Behavior Data Analytics, Information System Strategy, Global Business Environment, Digital Transformation, Entrepreneurship, and much more.

The course is specifically designed to nurture fresh graduates to obtain management skills progressively, while working professionals can also take advantage of this program very conveniently. 

The best part? Besides general management, this management program enables learners to choose from either of the two specializations of their choice: 

  • Finance, Marketing, and Supply Chain Management
  • Analytics, IT, Banking, Financial Services, and Insurance

The duration of this course is 24 months which includes course as well as in-hand project tenure. PGDM from BIMTECH can be an excellent catalyst for your management career, enabling you to obtain domain expertise and lucrative opportunities after its completion. 

5. Master of Business Administration (General), Chandigarh University: It is a 2-year course that includes a 6-month internship and three personalised tracks, each for job aspirants, self-employment seekers, and students looking for competitive exam preparation. 

The four electives included in the curriculum are Finance, Human Resource Management, International Business Management, and Marketing Management. They are covered during the third and fourth semesters of the program along with Strategic Management, Design Thinking, Innovation and Entrepreneurship, Business Environment and Regulatory Framework, Industry Analysis and Company Profiling, and Project Reports. 

Read: Career in marketing and its scope in the US market.

Semester I and II, on the other hand, comprise subjects like Marketing Management, Business Economics, Business Communications, Financial Management and Accounting, Quantitative Methods, Management Information Systems, Management Practices and Organisational Behaviour, Corporate Finance, Basic Analysis through Excel, Digital Marketing, Research Methodology, Operations Management, and Human Resource Management. Some of the course highlights include teaching assistant support, 360-degree career guidance, and peer learning opportunities from exposure to upGrad’s 40,000+ learner’s base. 

To know more about the MBA (General) program, reach out to us!

Emerging Trends in Online MBA Courses

In the field of online MBA courses in India, several emerging trends are shaping the educational landscape. Technological advancements play a pivotal role in redefining the curriculum, making these programs more dynamic and relevant. The best online MBA programs in India are integrating cutting-edge technologies to provide an immersive learning experience. These programs leverage innovative tools and platforms, ensuring that students are equipped with skills aligned with industry demands.

The best online MBA courses, especially those with placement assistance, have gained prominence among working professionals seeking career advancement. The flexibility of online MBA India caters to the needs of individuals balancing work commitments.

As a result, the top online MBA programs have become a preferred choice, offering both quality education and practical applicability. This shift towards online MBA courses reflects a global trend, positioning them as some of the most affordable and best online MBA programs in the world. The future of education lies in the synergy of technology and accessibility, making online MBA courses in India a transformative choice for career-focused individuals.

Why Online MBA Courses in India?

Let’s read why online MBA courses are in demand:

In today’s competitive job market, an undergraduate degree is not enough. Employers seek highly qualified and skilled candidates who can bring work teams and companies closer to their goals. A survey conducted by the Graduate Management Admission Council (GMAC) found that nearly 77% of US companies planned to hire MBA graduates. And that the Asia Pacific region has a rising demand for specialized business master’s graduates.

The best thing about enrolling in an online MBA course is that these programs are designed to encourage the overall grooming of a candidate – you not only develop industry-specific skills and knowledge, but you also learn the nitty-gritty of business management. Online MBA Courses are cost-effective and let you pursue at your own pace.

Naturally, MBA graduates are well-prepared to take on all kinds of job roles across industries. Completing online MBA courses in India can also help you advance into a leadership role in your current organization. It can not only add to your knowledge and skill-set but also give you the confidence to make a career transition. One more advantage of online MBA courses is the advantage of pursuing global courses without having to relocate. 

Now let’s get into the details of the factors behind choosing online MBA courses in India.

Study flexibility:

Many online MBA programs need less time for completion, for example, around 14-18 months. Generally, online MBA programs boast flexible academic schedules with the syllabus allowing students to watch video lessons, join discussion forums with classmates, answer quizzes, etc., anywhere, anytime. Joining a 1 year online MBA in India is recommended to benefit from the course flexibility.

Most business schools need their students to participate in online synchronous learning. For example, they expect students to be involved via videoconferencing. Moreover, many of the best MBA online programs also provide the benefit of asynchronous learning. Hence, students can study lessons via email, message boards, recorded lectures, etc.

Specifically, online MBA courses are flexible for students willing to study at their own convenience. They only require reliable connectivity and a good computer/laptop. Looking at the great results of online MBA with placement, it is clear that flexibility plays a key role.

Cost-effective:

Cost is the greatest advantage when pursuing one of the best MBA online programs compared to offline programs. An online MBA doesn’t need students to relocate or search for accommodation. Hence, it potentially saves thousands of rupees compared to on-campus MBA programs.

Many online MBA programs, including the best online executive MBA programs in India have a duration of only one year. So, the cost is significantly reduced compared to offline MBA programs. When you pursue one of the top online MBA programs in India, free access to the library, labs, and other resources significantly save costs.

Increased networking opportunities:

Another great benefit of completing one of the best online MBA programs is instant access to a wider network of professionals, including students from various locations and backgrounds. Those students who earn their MBA degree online aren’t limited by their proximity to campus. They can flawlessly interact with other working professionals from different parts of the country and world too. This is extensively perceived in many of the best online executive MBA programs in India.

The top online MBA programs in India facilitate collaboration either in the form of real-time discussions or group assignments. So, they enable students to expand their network with various successful groups of peers.

Reputation:

Many reputed business schools and universities conduct quality online MBA programs that are well-known throughout the country. They strive to provide the best online MBA education that presents excellent job opportunities to students.

Completing an MBA either online or offline, from a reputed business school or university unlocks decent job opportunities. Another advantage of getting into one of the top online MBA colleges in India is that you become knowledgeable in communication technology. Many of the best online MBA colleges in India equip students to easily handle the high-tech facilities at their future workplaces.

The top online MBA programs from reputed institutions impart to students how to use advanced technologies for effective communication.

The landscape of online MBA courses in India has evolved to offer specialized tracks, catering to the dynamic demands of industries. Programs like Digital Finance and Business Analytics within the best online MBA programs have gained prominence. Digital Finance, a specialized track, addresses the growing need for professionals well-versed in fintech ecosystems, artificial intelligence, and blockchain. This aligns with the growing demand in the financial sector for individuals equipped with digital financial management skills.

Business Analytics, another integral component of MBA courses, meets industry requirements for data-driven decision-makers. Companies seek professionals adept at leveraging data to formulate strategic plans and enhnce operational efficiency. Online MBA programs, especially those with placement assistance, recognize the significance of aligning these specialized tracks with industry demands.

The convergence of specialized tracks and industry demand enhances the relevance of online MBA in India. As professionals pursue these specializations within the best online MBA programs, they position themselves strategically in the job market. This not only fulfills the aspirations of individuals seeking career advancement through online MBA in India but also addresses the evolving needs of industries for specialized skill sets.

Global Recognition and Industry Collaboration

The best online MBA courses in India have garnered global recognition for their academic excellence and industry relevance. Renowned institutions offering the best online MBA programs have established collaborations with industry leaders, solidifying their position as pioneers in distance education. These collaborations extend beyond geographical boundaries, enriching the experience of online MBA for working professionals.

The international recognition of top online MBA programs enhances the employability of professionals, providing them with a competitive edge in the global job market. Industry collaborations ensure that the curriculum of online MBA courses remains aligned with current industry practices and demands. Professionals pursuing online MBA for working professionals benefit from these collaborations as they bridge the gap between theoretical knowledge and practical application.

Moreover, the best online MBA courses in India with placement assistance leverage industry connections to facilitate job placements for graduates. This holistic approach to education, blending global recognition and industry collaboration, positions online MBA in India as a preferred choice for working professionals seeking career advancement. It not only offers convenience through distance learning but also ensures that the learning experience is enriched by global perspectives and industry insights.

 Benefits of pursuing an online MBA program compared to offline MBA programs:

  1. Career Flexibility:

All the online MBA courses India are famous for offering career flexibility. These courses, including the best online MBA courses allow students to study from their homes only. No need to quit a job and compromise the family’s needs. The best online MBA courses in India give the luxury of continuing the MBA education without negatively affecting the ongoing job. Moreover, the best online MBA for working professionals imparts all fundamentals covered in offline MBA programs.

With a suitable MBA course online in India, students get the flexibility to mold their career needs without relocating. Whichever online MBA courses India you may choose, you benefit from career flexibility.

 2. Resources:

Through MBA from home programs, you get access to resources that entail mentorship, career counseling, and networking opportunities. Moreover, the best online MBA programs 2022 impart how to advance steadily in this ever-evolving digital world. The easy and free access to resources makes the MBA from home programs lucrative choices among students.

3. Improves Interpersonal and Managerial Skills :

You may improve your management and business abilities while acquiring a fresh perspective on career fulfilment with online MBA courses in India. You may use it to help you improve professional abilities like leadership and strategic thinking. These abilities will give you more self-assurance, enabling you to take advantage of new professional chances or inspire change in your existing position. Business management, entrepreneurship, and marketing are prioritised in online MBA programmes.  For many occupations, it takes more than simply technical know-how to finish the work properly. 

It makes sense to register for an online MBA courses India to develop skills. Given that most businesses look for skilled employees who are able to make difficult and sound judgements. 

4. Job Security :

Being let go off from a company is one of the top worries for workers in today’s market. Your company is less likely to dismiss you if you have an MBA online degree from a good institute, be it online or physical. After earning your MBA, there are a variety of positions you can apply for to improve your marketability and get better jobs as well as salaries. 

5. Great Salary :

Along with expanding your work opportunities, online MBA courses in India equip you for well-paying professions in today’s competitive job market. You will find it simple to land a well-paid job after completing an MBA. Online MBA course in India has lecturers who include specialists in various subjects, including accounting, marketing, organizational behaviour, and others. Your income will also be influenced by the sector you select and the company you work for. 

Hiring Trends for MBA Candidates

The GMAC report also revealed that for-profit public companies and Fortune Global 100 entities are among the top recruiters. MBA graduates not only find employment in large corporations but also bring their talent to smaller organizations, startups, and nonprofits. So, the online MBA courses in India doesn’t just open doors to big corporates but also to promising startups. Leading industry sectors for MBA hiring include energy and utility, healthcare, and business consulting firms.

Online MBA degrees are designed to build your business acumen and help you excel as a manager and leader in your chosen career field. So, you can specialize in a subset of business within your program. Online MBA in India have specializations in information technology, supply chain management, marketing, economics, etc. While IT tops the list of desired expertise in Europe, marketing and economics dominate in Asia and the Pacific. One of the advantages of online MBA courses are the way corporates recognizes online learners. Online courses got their recognition especially when you learn from a recognized university.  

Interactive Learning Environments

Online MBA programs in India, including the best and most affordable options, thrive on interactive learning environments. Webinars and discussion forums play a pivotal role in engaging students and fostering collaborative learning experiences. These elements are crucial components of the best online MBA in India, providing opportunities for networking, knowledge exchange, and real-time interactions with industry experts.

The benefits of such interactive teaching methods extend beyond traditional classroom settings. For professionals pursuing a distance MBA in India, these elements bring a sense of community, breaking the geographical barriers often associated with online education. Interactive sessions enhance the understanding, retention, and application of concepts, contributing to the overall effectiveness of online MBA programs.

In the context of online MBA with placement, interactive learning environments prepare students for real-world scenarios, ensuring they are equipped with practical skills alongside theoretical knowledge. This blend of engagement and application distinguishes the best online MBA programs, making them dynamic and responsive to the needs of working professionals.

Industry-Specific Insights and Real-World Applications

Online MBA programs, including some of the most affordable options and those offering distance learning in India, are designed to provide industry-specific insights with a focus on real-world applications. These programs recognize the importance of aligning academic knowledge with practical scenarios, ensuring that students gain relevant skills for their respective sectors.

For instance, in a distance MBA in India with a focus on marketing, students may delve into industry-specific case studies related to successful marketing campaigns. They might explore strategies used by companies in different markets and apply these insights to develop their marketing plans. This approach bridges the gap between theoretical concepts and the practical demands of the marketing landscape.

The most affordable online MBA often incorporates modules that simulate real-world financial scenarios. Students might engage in virtual investment exercises, analyze market trends, and make financial decisions, mirroring the challenges faced by finance professionals. This hands-on experience enhances their ability to navigate the complexities of the financial industry.

Industry-specific insights and real-world applications are integral components of online MBA courses, especially those catering to distance learners in India. By incorporating practical examples from various sectors, these programs equip students with the skills and knowledge needed to thrive in their respective industries. This emphasis on real-world relevance contributes to the effectiveness and appeal of online MBA programs for working professionals.

Online MBA Courses in India: Trends in MBA Job Functions

Manufacturing and service industries typically hire MBAs to lead their marketing efforts. As for healthcare, business administration graduates tend to be employed in either marketing or finance roles. Going by the organization size, they generally work in strategy jobs in large companies and mostly fill sales and business development positions in smaller startups. 

Cost-Benefit Analysis of Online MBA Courses

The cost-effectiveness of pursuing an online MBA is a key consideration, particularly for working professionals seeking career growth. Among the best online MBA programs in India, the most affordable options offer a favorable cost-benefit analysis, making them an attractive choice for individuals aiming to advance their careers.

Online MBA courses in India often come with lower tuition fees compared to on-campus alternatives. Additionally, a distance MBA in India eliminates the need for additional expenses such as relocation and accommodation, contributing to overall cost savings. This affordability is particularly beneficial for working professionals managing financial responsibilities while pursuing higher education.

The financial benefits of an online MBA extend beyond the cost factor. Completing one of the best online MBA programs can result in increased earning potential and career advancement. Professionals with an online MBA often witness accelerated career growth, securing leadership roles and higher-paying positions. The investment in an online MBA is, therefore, justified by the substantial returns in terms of career development and enhanced earning capabilities.

Future Outlook

The future outlook for online MBA courses appears promising, marked by continuous growth and evolution. Online MBA courses in India, including those with placement opportunities, are expected to witness increased demand. As technology becomes more integral to education, the convenience and flexibility offered by online MBA courses in India position them as a preferred choice for individuals seeking advanced business education.

The best online MBA programs are likely to adapt to emerging industry trends, incorporating cutting-edge curriculum updates to stay relevant. The online MBA landscape in India is expected to expand further, catering to a diverse audience of working professionals and individuals.

Overall, the future of online MBA India holds the promise of continued innovation, adaptability to industry needs, and a growing recognition of their value in shaping successful business leaders.

Impact of Online MBA on Career Advancement 

Completing an online MBA significantly impacts individuals’ career trajectories, offering a transformative journey toward professional growth. The skills acquired during the best online MBA courses in India play a pivotal role in enhancing one’s leadership, strategic thinking, and decision-making abilities.

Online MBA for working professionals provides a unique advantage by allowing individuals to apply theoretical knowledge directly to their professional roles. The practical insights gained from top online MBA programs contribute to their proficiency in handling complex business scenarios and adapting to dynamic industry landscapes.

Individuals who opt for the best online MBA in India often experience accelerated career advancement. The recognition of online MBA programs in the world further solidifies the impact on career trajectories, opening doors to leadership roles, managerial positions, and entrepreneurial ventures.

The best online MBA courses not only equip professionals with a formal business education but also empower them with the skills and confidence needed to thrive in challenging career environments.

Starting Salaries of MBAs in Different Sectors

New MBA hires can expect to earn starting salaries that are double the remuneration of their undergraduate counterparts. With online MBA courses in India, you can enter a variety of fields – from consulting to consumer products and finance.

Source

In 2019, the projected annual salary of MBA talent in consulting reached $135,000, which was closely followed by finance and accounting, with median earnings at $125,000. Products and services were poised at $105,000 against the $55,000 base salary for bachelor’s graduates. Company size and geographic location also have a bearing on the expected earnings. Learn more about the MBA salary in India.

In India, the starting salary for MBA graduates in 2018-19 for some of the top B-schools was as follows:

Syllabus of Online MBA Courses

Every online MBA courses in India has its own curriculum with one common thread, i.e., all programs aim to equip graduates with some working knowledge of business and specific core competencies that allow them to succeed in the workplace. Here’s a snapshot of some master’s level business administration subjects and how they translate into the workplace.

  • Financial modeling: Financial statement analysis; using quantitative models for financial decision-making; using Excel to forecast outcomes; conducting risk analysis, calculating the time value of money, cash flows, etc. 
  • Strategic marketing: Creating profiles of target customers; conducting a needs assessment of target customers; preparing go-to-market strategies for products and services; developing data-driven pricing and promotional plans.
  • Corporate communications: Producing information in a way that is easy to understand by diverse business stakeholders; delivering the intended messages effectively using written, spoken, and mixed media
  • Organizational behavior: Establishing productive relationships with colleagues and team members; leading cross-functional teams and managing subordinates; promoting the organization’s culture.
  • Ethics and compliance: Maintaining regulatory compliance of projects; identifying ethical issues and suggesting solutions; mitigating risks by ensuring transparency.

Online MBA Course Teaching Methods and Techniques:

One of the common teaching methods found in the MBA degree online programs is the online pre-recorded lectures. They are pre-recorded to allow students to work and study at their convenience. So, this teaching method highlights one of the key benefits of the best online MBA in India. Moreover, the best online MBA in India has its learning material designed to engage students interactively. So, with the best online MBA for working professionals, students will not lose interest while learning.

Other teaching methods and techniques found in the online MBA degree in India:

  • Online Pre-recorded Lectures
  • Forum Discussions
  • Live Seminars and Group Discussions
  • Industry Oriented Webinars
  • Interactive Learning Content
  • Practical Workshops

Online MBA Course Projects:

When students are pursuing one of the best online MBA India in their final semester, they need to work on a project according to their specialization. The research project allows students to learn about their specialization in all the best online MBA programs. Furthermore, the curriculum of online MBA degree in India allows students to learn about research methodologies. The best online MBA programs include group discussions and seminars in their curriculum to let students effectively complete projects.

What you can do with an online MBA Course

Now, let us see where all this working knowledge can take you. With an online MBA course in India, you can choose to work across diverse economic sectors in a range of different roles. Below are some senior-level positions that can be within your reach with an advanced degree.

  • Marketing Manager: As a marketing manager, you manage and overlook the advertising, marketing, and sales efforts of an organization. Alternatively, you can be put in charge of a particular product or service. Advertising agencies also require marketing managers to work with content creators and market research analysts. Reporting to company executives about the campaign success is also one of their job responsibilities.

Pursuing one of the best online MBA programs 2022 can fulfill your dream of working as the head of the marketing department. The best online MBA programs in India teach students how to lure customers.

  • Communications Directors: These professionals direct the overall image of an organization by implementing different messaging strategies. They coordinate public relations, advertising, and social media activities by supervising news releases, organizing press conferences, and liaising with the media. 
  • Director of Business Operations: They plan and implement strategies to ensure efficacy and efficiency in business operations. The Director of Business Operations collaborates with top executives and fellow managers to maintain the standards related to the manufacturing of a product or service production and delivery.
  • Chief Compliance Officers: They carry out reviews and audits to ensure the company’s regulatory and policy adherence. Chief compliance officers are also tasked with investigating possible misconduct and resolving compliance risks with appropriate measures.
  • Brand Manager: Completing an MBA course online in India can fulfill your dream of becoming a brand manager. An MBA online, or you can say an MBA degree online program allows you to build the brand value of a company. All MBA online programs focus on imparting communication skills.
  • Sales Manager: After completing one of the topmost MBA online courses in India, you can work as a sales manager to guide sales personnel in fulfilling their monthly targets.
  • Advertising Manager: After completing one of the best MBA online courses in India, you can work as an advertising manager to create and execute different forms of advertising media.
  • Financial Advisor: Through MBA online in India, you can work as a financial advisor to offer financial services to clients depending on their financial situation.
  • Project Manager: MBA online in India allows you to work as a project manager who plans, procures, and executes the projects.

To transition into specific roles, you may sometimes require additional credentials. Even when they are not legally required, employers in a few sectors expect appropriate licensure. For example, you must hold a Certified Public Accountant (CPA) credential to work as an auditor.

Lean Sigma, Project Management Professional, and Certified Financial Analyst (CFA) are other examples of professional certifications. While some of these credentials require you to appear for their own exams, certain online MBA courses allow learners to earn them while studying. 

How to Choose You Online MBA Course 

Now that you know about what online MBA courses entail and their post-qualification career tracks let us help you select a program that is the right fit for you. You should assess your options in the light of factors like duration, accreditation, cost, and expected outcomes. 

Most online MBA courses have a duration of 12-20 months, whereas other programs may last for two years, like traditional MBAs. Executive MBAs allow you to complete your coursework part-time. Additionally, you should evaluate your options in terms of the per-week time commitments and check if any deadlines that clash with your present schedule. 

So far as accreditation is concerned, your online MBA course could be affiliated to international, national, or regional institutions. So, find out the name and status of its granting institution. Some programs may offer dual accreditation from an academic institution and an industry-related body. An institute’s rank can be seen as a reflection of its curricula, faculty, and student outcomes. 

Now, let’s consider the cost factor. Pursuing an online postgraduate education would automatically eliminate your travel and accommodation-related expenses. Also, many B-schools charge a lower fee for online courses than their on-campus tuition rates. The total MBA costs may vary depending upon the institution. So, examine your alternatives accordingly. And don’t forget to compare the prices with the program outcomes. You can also contact recent alumni to get more clarity. 

Guidance for Prospective Students 

Prospective online MBA students should thoroughly research accredited programs with placement support. Address concerns about remote learning by ensuring a reliable internet connection and creating a dedicated study space. Stay engaged in discussion forums, webinars, and group activities for a well-rounded learning experience. Leverage networking opportunities with industry professionals through collaborations offered by top online MBA programs. Prioritize time management and maintain a work-life balance to enhance the online MBA experience and ensure success in both academic and professional endeavors.

Accreditation for MBA Programs:

The reliable MBA online India programs ensure proper accreditation. These courses from accredited schools demonstrate that they fulfill high-quality educational standards.

 Attending MBA online India from an accredited institution ensures quality education. This is quite beneficial to online MBA for working professionals. The online MBA for working professionals students aspiring to attend graduate school or receive licensure must pursue the course from a regionally accredited institution. The online MBA for working professionals in India can support program-specific accreditation in many business schools.

upGrad covers all the above-mentioned factors. With collaborations with some of the top national and international universities, upGrad aims to deliver top-notch online MBA courses that don’t drown you in student loans. These online courses give you the flexibility to upskill and expand your knowledge base while keeping your personal and professional commitments. What’s more, is that, when students get certifications from top global universities, it enhances their professional credibility. 

Who Should Consider Joining an Online MBA Course in India?

You may have thought about what to do after your graduation, and then the pandemic hit. While many face a lot of challenges by just sitting at home and not being able to utilize the time, you can consider joining an MBA online course. When it comes to MBA, a constant question arises, who is eligible for these courses? We have an answer to your question. Here is a list of people for whom these courses can prove to be highly beneficial – 

  • Freshers – Join the best online MBA in India if you want to become a knowledgeable and trustworthy leader or entrepreneur.

It will enable you to save time while also enhancing your knowledge and managerial abilities, allowing you to pursue your interests simultaneously.

  • Working Professionals – In order to accomplish the shared objective, managers in a given field must always be inspired, alert, and focused.

They serve as the company’s representatives and are its leaders.

Without having to quit work or take a sabbatical, the online MBA courses India help improve the current leadership ability and learn something new daily.

  • Entrepreneurs – Whether you want to start, restart your business or grow it to new heights, the best online MBA in India is an ideal way to get through any obstacles in your way.

One’s ability to think critically, reason, and make snap judgments is aided by the curriculum and learning projects.

Conclusion

With this, we have covered the leading online MBA courses, their syllabus, and their relevance in today’s job market. Online MBA helps experienced professionals to climb up the corporate ladder. One of the advantages of online MBA is learners can access the study materials for years and refer whenever they want. Various online MBA courses are offered depends on the type of field of the learner and what he/she wants to get in. We also discussed how online MBA courses in India in business administration could lead to higher salaries, more job responsibilities, and increased professional satisfaction. So, use this information to make your decision and move closer to your career goals!

Frequently Asked Questions (FAQs)

1. Which specialization is best in MBA?

Of all the specialized MBA programs, a General Management MBA is considered to be the most popular. You can choose your MBA specialization based on your career and personal preferences and aspirations.

2. What is the difference between distance MBA and online MBA?

As the name suggests, an online MBA program is conducted via an online platform as opposed to the offline classroom model. That is the most significant difference between online and offline MBA programs. While the coursework and course time-frame of an online MBA program remains essentially the same as offline programs, many online MBA programs are cost-efficient.

3. What is the importance of having a MBA degree?

An MBA is an excellent investment for anyone interested in a successful career. The degree provides unique insight and opportunities unavailable to most people. The skills learned in an MBA program are valuable in any field, and can help you stand out from the competition. A business degree can be a valuable asset for anyone looking to enter the workforce. Not only does having an MBA provide valuable training and experience, but it also opens up many career opportunities. For instance, an MBA can give you a leg up in the corporate world, as well as help you find a position in a specialised field.

4. What is business analytics in MBA?

Business analytics is the practice of extracting meaning from data to make better decisions. It is an important skill for business professionals in MBA programs, as it can help them understand their businesses and make better decisions. There are many ways to use business analytics, such as forecasting, trend analysis, and competitor analysis. It has become increasingly important in business schools because it offers a way to improve decision making and its speed. By understanding these techniques, MBAs can improve their decision-making skills and improve their chances of success in the business world.

5. How can an MBA manage ethics and compliance?

A business student studying to obtain an MBA should be aware of the ethical and compliance challenges that they will face upon graduation. There are a few steps that an MBA can take in order to manage these challenges effectively. First, the student should understand the concepts of ethics and compliance. Second, the student should have a good understanding of the company's culture and how it relates to the ethical and compliance challenges. An MBA who wants to work in a corporate setting must be aware of the ethical and compliance issues that can arise. Managing these issues is a complex task and requires both business acumen and knowledge of the law.

Did you find this article helpful?

Kamal Jacob

Kamal is an experienced Online marketing consultant with a high degree of expertise in SEO, Web Analytics, Content/Technical planning and marketing.

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A Disclaimer: I refer to those professionals who don’t have a Management Degree and are striving to make a transformation in the managerial role in their career. The business ecosystem is changing every day and so are the requirements from the business professionals. Accelerating and augmenting the business to sustain in the market, has been a consistent pertaining need of the hour. The growth of high-end technology has enabled to automate the business processes and reduce the mundane labor of work. Yet, the role of management to develop, plan, strategize and execute the operational business tactics is inevitable for any organisation. Most of the corporate career path, especially non-technical and non-engineering channels of business, leads to this management segment or the managerial role. A leadership role which is alluring and encouraging to seek greater success in the corporate arena. Is the path to the Managerial role a straightforward route? 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Research studies conducted by ASSOCHAM show that only 20% of students passing from B schools end up in jobs which are aligned with their studies. The campus placement scenarios in these management institutions are extremely grim and have dropped down severely. Most of the students end up in low-salaried jobs and struggle for years to pay their educational loans. So, why take the pain of writing a CAT examination, quitting your job and pursue a management degree which might end up in a path filled with the bumpy road in your career than the present scenario? You might be wondering what could be the other ways where you don’t have to take a break as well as get a management degree? We are here to help you out. Gone are the days when Management studies were a lucrative and luxurious educational stream, mostly pursued by professionals who have a strong and wealthy background and who could afford to take a break whenever they wished to. Today, Management studies with a certification in hand, are vital to growing up in the corporate ladder. Having said that, the online and distance education system of learning and acquiring skill sets has enabled professionals to look at the pros and cons of entering the campuses of B Schools with a different perspective. The corporate programs offered by online educational institutions such as UpGrad, inspire professionals to take up Management Studies and transform their careers without pausing or halting in the middle. This transformational journey is like The Road to El Dorado filled with bumps and potholes. From being a subject matter expert to a managerial role without quitting the job requires an investment of time and conscious efforts to balance the ongoing role and acquire skills for the new role. Some of us might be doyens in our area of expertise and possess in-depth knowledge about the domain. However, we might lack the managerial skills to plan and execute the business improvement ideas. For example, as a developer, you might have a fresh and great idea to augment the features of the product you are developing and make it more conducive for the customer and incur more revenue for the organisation. Nevertheless, you might not be able to forecast, plan, budget and execute the different aspects of the business to implement your idea. This is where the necessity of acquiring managerial knowledge and skills comes handy. The need of proficient business managers is on the rise to tackle the challenges of the dynamic and fluctuating business environment. In the present scenario, most of the business managers are required to look beyond the present and foresee the challenges of the future and be planned and prepared for any type of crisis. The product managers are in a constant battle to grow the business with creativity and speed. These online management courses will help build and hone the necessary skills such as researching and synthesizing information of the business, communication skills and project management along with knowledge and application of diverse management tools. The Certification of Management Studies would empower the students with the knowledge to handle the projects from the business profit and loss perspective and augment it creatively to the best of the business needs. Though these are not a full-time professional degree course, there are impeccable advantages of opting for such online management certifications. These corporate online programs have endured giving a virtual learning experience just like a real-time educational institution. The best feature of these online management certifications is that most of them do not have any entrance exams. So, zero fear of passing or failing at the entrance exams. Above all, these online courses can be pursued with or without taking a break from your career. After all, who would wish to take a break, make a huge investment and live in financial crunches for years? These online courses and certifications do require an extra little time investment in your daily life (of course every course has a time limit). These courses, besides giving in-depth theoretical knowledge about the business concepts also help you understand the practical real-time business scenarios and the challenges of the industry. These courses also impart insights and information about the changing trends of the market through applied projects along with personalized mentorship. The plethora of options for the corporate professionals available in the education world would help them seek the required managerial and leadership skills without any hindrance in the career. An online education which is exclusively skill-based training along with intellectual and innovative awareness and application of the business tools to provide exception management services for the business. Much for the best of the students and professionals, these management programs are certified in collaboration with reputed national and international business schools. Once acquired the degree as well as the essential skills, the corporate professionals can showcase their talent to grow up in the ladder. As these courses are pursued as an on-the-job educational enhancement, it will be a perfect way to apply the management skill in your daily professional life and show your peers and seniors the innate potential and the acquired new skill for the optimum career growth. With the timely execution of the skills in the business and visible impact on the business, the transformational journey from a subject matter expert to the managerial role would take place. The expedition from a subject matter expert to a managerial role not only requires the technical skills and managerial skills but also needs a shift in the mindset. When you are a subject matter expert, you must be a pro at your subject. You need to be a master of your domain. The go-to person for all the product development problems. Why Skill Development is Really Important for Success You need to help the team solve the problems when under the technical crisis and find solutions to the product issues. But, the scenario completely changes when you are looking yourself for a management role. You are not just a problem solver. You need to think and forecast when and how the problem would arise, how many resources would be needed to solve the issues and what is the time-delay which would happen if problems arise. An end to end overview of the project in terms of business vision and mission. As a Manager, the way you approach the business would change drastically. These management degrees will help you visualize the day to day problems of the individual projects from the business perspectives. You will start looking the projects in terms of revenue generation and contribution to the profits of the organisation. As a manager, you would need to have a much profound thought and views about the resources available and the future necessity of the resources, along with the time management, so that the project schedules are met in a timely fashion to the customers as per the schedule. You also need to overview the performance of the individual team members depending on their contribution to the projects. In short, you as a manager must have the potential to show the entrepreneurial skills such as resource management, time management, business operations management besides having the knowledge of the product development. Learn MBA Courses from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career. Do You Have All the Skills Required to Start a Business? This revolution in the mindset does not happen overnight or just by possessing the theoretical knowledge. This change in the way of thinking and execution of the business goals comes after a lot of daily business crisis encounters over a period. The best way to kick off this journey of managerial metamorphosis is to pursue an online management degree along the side of your ongoing corporate career. Sow the right fertile seeds today for a better constructive and thriving professional career.
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by Deepak Singh

01 Mar'18
Get an Edge in your Management Career: UpGrad and IMT Ghaziabad

5.87K+

Get an Edge in your Management Career: UpGrad and IMT Ghaziabad

Across the globe, for quite a few decades now – getting a post-graduation management education has been a tried and tested route for employers to hire high caliber managers. It also gives an edge to aspiring managers for transitioning into higher paying roles. But not everyone who gets a management degree achieves success. In India, tens of thousands of management graduates are churned out by the 100s of colleges, but only 7 percent turn out to be employable, says a study conducted by ASSOCHAM. In fact, only a top few colleges are able to boast of quality education and great career impact. Beyond the top 20 colleges – all metrics related to career impact, whether it is post-college CTC or percentage of class employed after 3 months, fall drastically. This shows, it’s not enough to just get a management education – the college you get it from is very important. For a lot of working professionals, going back to the campus is not the best alternative. Many of them can’t spend 5-15 lakhs on getting an on-campus MBA. Some want to continue their jobs and get promoted and some are not able to get into campus programs of a reputed college. As a result, every year approximately 140,000 people enroll in distance education management programs available in India (MHRD report). Do You Really Need an MBA to Become a Manager? But in most of these distance education programs, the quality of education is substandard. This also is not much of a secret – all recruiters understand this well. To help aspiring managers to actually achieve their career goals without taking a 2-year long break, we joined hands with IMT Ghaziabad to develop a PG Program in Management. IMT Ghaziabad is widely regarded as one of India’s leading B-Schools. The alumni of IMT Ghaziabad can be found in almost every industry in leadership positions. IMT G alumni are serving in senior leadership positions in organisations such as Google, Genpact, Verizon, Ashok Leyland, Citibank, Credit Suisse and Zomato. What are some unique features of PG Program in Management Become a graduate from one of the best B-schools Having a great B-school on your profile benefits you throughout the career. Be it getting shortlisted for interviews or getting promoted faster – there are lots of intangible and tangible benefits. You will also have access to campus facilities and be a part of IMT alumni network. UpGrad learning experience: Tailor made for busy working professionals This program requires only 6-8 hours of time per week. In a typical week, students go through lectures and assignments by taking out 3 hours from Monday to Friday. All the live lectures are scheduled over non-work hours for their convenience. And all deadlines are on Sunday midnight – so that you have the entire weekend to complete everything. Learn from top professors and top industry professionals One very unique feature of the program is that the lectures are not only taken by professors from IMT Ghaziabad – but we also have lots of industry leaders teaching you in the program. These industry leaders have decades of experience and work in leadership positions in top companies and access to multiple networking sessions during and after the program. Learn by doing; go beyond learning through lecture notes We believe learning doesn’t happen by going through lecture videos or Hangouts – learning happens when you apply the lectures taught you to real-life problems. This program will have 13 case studies based on actual problems faced by companies. It will also have live projects where you will be running digital marketing campaigns on Facebook and Google Ad platforms. Get mentored 1:1 by industry leaders In this program, you will get 5 sessions with an industry professional with years of experience. You will get to choose this mentor from a pool of mentors. In these 1:1 sessions, your mentor will help you develop a better resume, conduct mock interviews and help you understand what kind of roles should you apply to. Get career opportunities Through our network of over 200 industry partners, we share career opportunities with our students. Additionally, students get to be part of IMT Ghaziabad official alumni group – where a lot of top opportunities are shared. Transition into your dream role faster Unlike most management programs that take 2 years, we have designed this program to be only 10-months long. A short MBA program helps the students achieve their career goals faster and are ideal for experienced professionals. Many top MBA schools like the Indian School of Business, INSEAD France, and HEC Paris also offer short duration management degrees. No need to take a lot of leaves for the end exam In a usual distance management degree, students have to take end semester exams. Most students end up taking a 10-15 day leave to give these exams – which is a big pain point. To solve for this – we have a lot of smaller components throughout the program where you will be graded. These include case studies, assignments, live projects and so on. This means, you just need to turn in your assignments on time and there is no end term exam. Real Individual Growth, the Catalyst for Success We are excited to train the next generation of leaders for the country. Check out the PG Program in Management now if you wish to race ahead of the curve in leadership roles! Learn MBA Courses from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career.
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by Apeksha Minz

20 Mar'18
4 Customer Retention Strategies You Never Tried

5.36K+

4 Customer Retention Strategies You Never Tried

We live in a world of constant competition. When it comes to the business, brands are working rigorously to make sure that consumers don’t buy from their competitors. In such situations, the best option is to work on your customer retention strategies. Customer retention, in a nutshell, refers to the process of keeping and nurturing your existing customers. It involves building trust among existing consumers and earning their continued patronage. According to Invesp, the probability of any business selling to existing customers is 60-70%.  The study further shows that existing customers are 50% more likely to try out your brand’s new products. They are also likely to spend 31% more compared to new prospects. These statistics explain why you should concentrate more on customer retention rather than focus only on getting more customers. And due to all these benefits, customer retention is one of the key factors that drive the success of any business. So for optimum results, your brand should have proper strategies in place for retaining your existing customers. Here are a few tried and tested strategies you can use to excel at customer retention: #1. Add Value to Your Products Providing something extra to customers so that they don’t buy from your competitors is a good way to retain customers. It is not only limited to providing benefits and features, you can also provide unique experiences to your consumers that no one else provides. You can alternatively provide unique benefits and experiences to certain groups of customers rather than providing them to everyone. This way, you can also reap huge benefits by offering a sense of exclusivity to certain customers. An example of a company that adds value to its products and provides unique experiences to its customers is Apple. Apple has always been known for making products that are easy to use. In its recent development, the iPhone X is one of the first mobile devices to have facial recognition technology. This allows you to you scan your face so that it can only be unlocked by you. Not only this, Apple perfected the face ID technology significantly so that their product is one-of-a-kind. They have yet again managed to set themselves apart to continue retaining their loyal customers. Brand Positioning: A Focal Point of All Marketing Efforts #2. Delight Your Customers As a business owner, there’s no doubt that you can offer your product at a fair price and deliver it to your customers in a timely manner. However, this does not give them an unforgettable and meaningful experience. Nor does it ensure that you’ll gain their loyalty. In order to retain customers, your brand should think of effective ways to consistently provide memorable experiences to customers. There may even be times when you go above and beyond to ensure that their experience is unique and pleasant. To delight and surprise your customers you can: Ask customers to take part in surveys to show that you care about their opinions.   Bring them onboard for product testing so they have a unique pre-launch experience.   Celebrate their birthdays by sending out exclusive gifts or discount offers. This way, your customers will know that you truly care about them and not just about their business with you. It will help them understand that you’re serious about delivering a one-of-a-kind experience to them. And this will enforce their trust in your brand. Foundr magazine recently published a guide anyone can use to start and scale an online store. In 2012, the people of Bethel, Alaska were delighted to hear the news of a Taco Bell opening there. But they later discovered that the opening of the Taco Bell in their remote town was merely a hoax. Not long after, the news reached Taco Bell. The company understood the amount of excitement that was built around the potential Taco Bell opening. This is when the company thought of surprising the citizens of Bethel. Taco Bell soon executed an event named “Operation Alaska.” During the event, the company sent out a helicopter carrying a Taco Bell truck to the town of Bethel. This truck was filled with enough food ingredients to make 10,000 Doritos Tacos for the people of the small town. Taco Bell did this to surprise the people of the town and appreciate the brand’s loyal fans. Although they were unable to open up a physical store in Bethel, the company went out of their way to address their customers’ demands. Learn How To Use Audience Targeting In Marketing! #3. Provide Great Customer Service It doesn’t matter how good your product or service may be if you can’t deliver good customer service. If your customer service is not up to the mark, you will have a hard time retaining the customers who choose to do business with you.  Brands should understand that the quality of service they provide is the main factor that differentiates them from competitors who sell the same products as they do.  That’s why it is of the utmost importance that your company has effective customer service strategies in place if you wish to boost customer loyalty. This would also include everything from setting up a proper after-sales protocol to providing a good user experience to your site visitors. They need to know how to build, launch and grow a profitable online store. Just think about it – will visitors return if your web pages load slowly, or if it takes several minutes for them to find the information they need? It will not only frustrate them but also increase their sensitivity towards price. And this could significantly affect your brand’s revenue in the long run. By focusing on personalized customer service solutions, brands can easily retain the majority of their customers. Here’s an example of great customer service being provided by Amazon. Here we see that the customer has reported that the product order is yet to be delivered. The customer support agent Jeff informed the customer that the product has been delivered to Australia. He apologized for the inconvenience and created a replacement order for the customer. Jeff also went on to provide an expedited delivery of the replacement order. This way, he not only answered all the customer’s questions but gave her a personalized solution to the issue. Segmentation in Marketing: Get Started with Effective Strategies #4. Boost Your Content Marketing Strategy By understanding the customer’s perspective, you’ll realize that consumers are more comfortable buying products and services that they think they’re familiar with. So when it comes to purchasing decisions, they choose products and services they’ve heard of from some other source. This source could be anything – from friends and family to news articles. That’s what makes content marketing so effective for businesses. Content marketing involves publishing content in a way that not only reaches out to the masses but also influences them. It helps consumers learn more about your product or service in a way that’s not overly promotional. Additionally, it also provides useful information to existing customers on how to further benefit from your product or service. There are a few steps you can take to optimize your existing content marketing strategy. Here are some ideas you should implement: Combine Content Marketing with Influencer Marketing – Work with influencers who have a voice in a relevant niche. You could have them create content in which they talk about your products or services in front of their audience, which can help you win over an engaged audience. You could also have them vouch for your products or services in testimonials, expert roundup posts, or interviews. And since the recommendation is coming from someone they trust, this audience is highly likely to be smitten about what you’re selling. This will give you an easier time winning their trust and loyalty, which is vital for retaining them.   Keep Track of Where Your Content Stands – It’s also crucial that you ensure your content remains consistently visible and valuable. The goal here is to ensure that you continue to attract and engage a highly relevant audience and win over their loyalty. Additionally, strategies such as updating content can have a significant impact on your content visibility and customer retention efforts. The strategy involves picking out older pieces of content and updating them with new information, new ideas, or new images that can continue to engage your audience. Winning the Market with Consumer Journeys Conclusion It’s important to understand that your current customer base is the best asset your business has. These people are the ones who are already aware of your brand as well as its products and services. Focusing your energy and time on making these people happy will help you generate substantial revenue. Do you know any more strategies that can help in customer retention? Feel free to let us know in the comments section below. Learn MBA Courses from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career.
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by Shane Barker

27 Mar'18
The Ultimate Sales and Marketing Resource Guide

5.45K+

The Ultimate Sales and Marketing Resource Guide

The present marketing world is evolving every minute. In a perfect world, sales and marketing work in collaboration. However, the reality is otherwise. The old-school approach of recruiting people with just sales knowledge or marketing experience is dying. The digital ecosphere has bridged the gap between the marketing and sales professionals. Today, no business organisation requires or recruits human resources who possess a very narrow knowledge and skill set. Today, every front-end professional who interacts with the consumers must hold knowledge about the end to end cycle of the business. We all have the habit of bookmarking interesting and informative articles to be read in our leisure time, and that time never comes. The thought of acquiring all the knowledge of sales and marketing is in itself quite overwhelming. Even though the industry requirements are changing, most professionals are unable to stay updated with their skills and knowledge. Here we are sharing the ultimate sales and marketing resource guide for all the professionals who are into marketing and sales. This is an attempt to share the basic requirements of the industry and also the list of the resource from where one can gain the knowledge and skill set of Sales and Marketing Management. While on hand, the marketing team would bring the latest ideas and strategies for advertising the product to generate leads. On the other hand, the sales team would be handling calls and answering consumer queries to convert them into loyal customers. But, this would happen separately and the information given to the consumers would be different. The biggest challenge which most businesses face is the gap between the sales and marketing team because of a lack of communication between each other. The efforts to convert the traffic to customers would be all in vain. In short, the business would run at a loss if both these segments work individually. Today sales and marketing team should know about the workflow and functioning style of each other and work in cohesion to drive revenue. Here are some of the mandatory knowledge which every sales and marketing professional must own. Foundational Skills of a Marketing and Sales Professional Hard Skills Storytelling Thought Process No marketing and sales professional should throw a direct pitch for purchase to the consumer. With the widespread use of technology, today’s consumers make better-informed choices and purchase decisions. Every marketing and sales professional should sell their products or services in the form of a persuasive tale to the consumers. These professionals must have a storytelling thought process to capture the attention of the audience at the first instinct. A journalistic mind along with a creative feature writer’s attitude and ability in dealing with consumers is one of the more essential hard skills of the industry. Digital Media Skills The digital world is evolving and challenging the traditional frameworks of marketing and sales. It is evident that digital media is the way forward and every professional must own digital media skills to flourish in this industry. The digital media is dramatically impacting the buyer-seller relationship and the brands. An effective and active digital media presence is the new path to enjoy the tangible results of sales and marketing. Design Skills Today, every professional is mandated to be a tech-savvy to grow in this field. The advancement of technology has automated the marketing and sales process. Hence, all professionals must devour the knowledge of process modelling, project management, web and graphic designing along with content curation. Possessing a technical know-how is a must to climb up the ladder of professional growth. Data Analytics Skills The technology has enabled to capture massive data about every step a consumer takes towards the brand. The knowledge to interpret these data into viable inferences and frame effective strategies is quite essential to gain and retain the target audience. The intellect to understand and appreciate the enormous data of the consumer and brand relationship involves exceptional analytic skills. Domain Expertise Yes, knowing the hard-core skills of sales and marketing are vital. Beyond that, professionals are also expected to possess domain expertise within the industry. The in-depth knowledge of the product and the technology and also the consumer’s requirements are inevitable to bridge the gap between the business and its evolving needs of the audience. Having domain expertise always would give an upper hand over other competitors. Importance of Digital Marketing in Logical Business Decision-Making Soft Skills Creativity Marketing and sales professionals are required to think and act creatively in every step to attract new consumers. The innovative designs, gratifying content writing, amusing and appealing concepts and exceptional skill to think outside the box are a must. Besides selling a product pitch, this would enable us to offer the customers incredible brand experience. Creativity is not just required but rewarded as well. Communication Verbal and non-verbal communication is a must. Most professionals overlook this skill. But to stay consistent and grow up in a career, strong communication skills play a significant role. The golden rule of every marketer or sales personnel has to appeal to the clients in a persuasive manner and help them solve their problems through the business products and services. Whether it is writing a marketing ad copy or drafting a sales pitch and presenting to the clients, a great orator and communicator could make or break the game of the business. Collaborative Skills No business segment works individually. Every team must collaborate with each other and work in tandem. The present-day recruiters and hiring managers look for individuals who are collaborative in nature and work well with multiple people at the same time. The emotional and empathetic connect within the organisation as well as with the customers are a necessity to shine as a true professional in this field. Negotiation Skills The most vital tactical skill is negotiating skills. The art of convincing and negotiating a client comes with experience. From negotiating to acquire a project with a client, to convincing on the timelines, budget, priorities, and expectations, every step needs incomparable negotiating skills. The capability to drive the hardest bargain is one of the biggest challenges as well as the notable skill to grow in glory for all the professionals. Leadership Skills A professional who goes beyond seeking one’s own growth. Taking risks, driving change, building trust, owning the failures and sharing success with everyone is the real traits of a great leader. Leadership skills are vital to make vital decisions and empower the ownership of the business to the professionals. Today, every marketer or salesperson has the opportunity to showcase their leadership skills in every aspect of their working environment. Every great leader is a mentor for the next generation. How Does a Digital Marketer’s Salary Grow? Business Models of Marketing and Sales Renowned frameworks which are adopted by the marketers and sales professionals if the industry. Pragmatic Marketing Framework: The Pragmatic Marketing Framework gives the end to end picture of the business operations for both the product and marketing and sales team. Go-to-Market Strategy: A model that shows the collaborative interplay of the sales and marketing team. The Startup Pyramid – Growth Frameworks: This framework is completely driven and help to determine how to grow when to expand and which metrics to be tracked in a specific stage of the business. Technology Marketing Framework: Think beyond the 4Ps of marketing. Today 14Ps govern the marketing framework. The 2016 TOPO Sales Framework: Decode the elements present in high-growth sales infrastructure. Agile Sales Framework: The Ultimate Sales framework to Empower the marketing and sales professionals with decisions and results. The CLEAR Culture & Framework of Sales: This framework will help to convert the audience into potential consumers and lead to conversions quickly. Sales Enablement Metric: This metric will help to empower the organisation’s sales delivery strategy. Books Gain in-depth knowledge by inculcating a habit of reading books. Most Popular books to read on marketing & sales industry: Building a Story Brand: Donald Miller Marketing: A Love Story, How to Matter to Your Customers – Bernadette Jiwa Hit Makers: The Science of Popularity in an Age of Digital Distraction – Derek Thomson  What Customers Crave – Nicholas Webb Digital Marketing for Dummies – Ryan Deiss and Russ Hennesberry  Blue Ocean – W. Chan Kim  Think and Grow Rich – Napoleon Hill  PRE-SUASION: A Revolutionary Way to Influence and Persuade – Robert Cialdini The Sales Acceleration Formula – Mark Roberge Predictable Revenue – Aaron Ross and Marylou Tyler Thinkertoys – Michael Michalko The Psychology of Selling – Brian Tracy The Challenger Sale: Taking Control of the Customer Conversation – Matthew Dixon and Brent Adamson Influence: Science and Practice – Robert B. Cialdini Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance – Jason Jordan and Michelle Vazzana 7L: The Seven Levels of Communication: Go from Relationships to Referrals – Michael J. Maher Digital Marketing on a Zero Budget Online Courses Popular Niche Courses for Marketing and Sales Professionals. PG Program in Management – upGrad PG Certification in Digital Marketing & Communication – upGrad Executive Program in Strategic Digital Marketing – upGrad Terminologies Do research on these industry jargons and get familiarised to stay confident. Sound Bite Value Proposition Service Level Agreement  Smarketing  GPCTBA/C&I – Goals, Plans, Challenges, Timeline, Budget, Authority, Negative Consequences, Positive Implications. Churn Rate ABC – Always Be Closing. BANT –  Budget, Authority, Need, Timeline Buyer Persona  Lifetime Value Qualified Lead  Social Selling  Adoption process – the buying process Discovery Call Net Promoter Score  Customer Acquisition Cost  AIDA – Attention/Awareness, Interest, Desire, Action Cold Calling  Profit Margin Conversion Rate  Marketing and Sales Management Tools To automate and remove the repetitive, mundane tasks of the marketing and sales process. Buffer – Manage all the digital media accounts in a single dashboard. Canva – Unleash the creative potential of the professionals and build a brand for life. Google Analytics – Free data analytics solutions to measure and optimise the growth of your business. Hotjar – One stop solution for website optimisation. Simply Measured – Offers enterprise-level analytics and management data for the digital initiatives. IFTTT (If This Then That) – Single platform to merge all the cross-channel marketing and sales efforts. HubSpot CRM – A perfect tool to manage and enhance customer relationships. Adobe Spark – Create visually appealing stories and marketing designs with minimal efforts. LinkedIn Sales Solutions – Find leads and close deals through the LinkedIn sales navigator. InsideSales.com – Incorporate Artificial Intelligence (AI) to convert leads to loyal consumers. ToutApp – Simple and sophisticated tool to transform the sales team into a revenue-generating machine. SalesForce – Smarter and faster client relationship management infrastructure. Calendly – Aids in scheduling and managing the appointments without the interaction of emails. LeadMine – Look, capture and reach qualified business leads with corporate contact information. Saleshandy – A suite of powerful tools for marketing and sales activities such as email tracking, mail merging, document tracking, auto-follow-up etc. Yesware – Sell smarter with high-level actionable insights of consumers and make focused decisions and strategies to gain real-time results. 10 Influencer Marketing Strategies You Should Know [Gifographic] Influencers and Experts to follow on Twitter In times of crisis, lookup to these Industry Doyens for Inspiration and to stay focused. Donald Miller – @donaldmiller Tabitha Naylor – @tabithanaylor Ann Handley – @annhandley Matt Heinz – @HeinzMarketing Avinash Kaushik – @avinash Scott Galloway – @profgalloway Danny Sullivan – @dannysullivan Larry Kim – @larrykim Vala Afshar – @ValaAfshar Trish Bertuzzi – @BridgeGroupInc Alice Heiman – @aliceheiman Gerhard Gschwandtner- @gerhard20 Jim Keenan – @keenan Peter Ostrow – @PeterOstrow Jill Rowley – @Jill_Rowley I hope this ultimate guide and comprehensive resource list would help you kick-start your career in sales and marketing and aid you to become a qualified professional and a significant player in your domain. Learning never stops. So, make it a part of your personality and always have an open mind to learn and adopt new ideas and knowledge. Learn MBA Courses from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career.
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by Anshuman Agrahari

02 Apr'18
Getting Started with Wireframing using Balsamiq

5.37K+

Getting Started with Wireframing using Balsamiq

Wireframing can ideally be defined as an activity to visualize the layout of a screen. There are many wireframing tools present in the market today, but the easiest and the most widely used is Balsamiq – our topic for today. But, before that, let’s first understand why do we need to wireframe? When it comes to software development, it’s vital to know how the final product will look, even before the development starts. This initial visualization of the product serves as a guideline for all the stakeholders plus helps in avoiding any ambiguity that might arise in the future. In older days, paragraphs of texts were used to elicit the software requirements. However, these chunks of text were not enough to get the visualization going – as each person reading the requirements would visualize it in some way that might be different from the rest. This ambiguity leads to a lot of mix-up and results in wasted time, money, and efforts. To help the cause, wireframing comes into the picture. Owing to the ease it brings to the overall development process. In this article, we’ll help you understand questions like: What is Balsamiq? How to get started with it? How to export the final wireframe/mockup? What is Balsamiq? Wireframing, in all essence, can be carried out on a napkin using a pen. At the end of the day, it’s just a sketch after all. However, when it comes to collaborating and sharing it with professionals, it’s a better idea to switch to one of the many tools present in the market today. One such tool is Balsamiq – it is straightforward to use and provides lots features to build a useful wireframe. Balsamiq is an excellent tool and fulfils all the requirements of wireframing and collaboration. It has a unique set of features that enable you to do rapid wireframing, get real-time feedbacks, incorporate those feedbacks, and improve the wireframe. This eventually gets the whole team aligned with the functionality of the application regarding the layout. With Balsamiq, collaborating with remotely located team members is also a breeze as it can export wireframes in PNG or PDF formats that allows flexibility while sharing the wireframes. 10 Most Effective Wireframing Tools Getting Started with Balsamiq Balsamiq is available for Windows and Mac OS and can be downloaded online. Once you’ve downloaded the tool and opened  it up, you’ll see a screen like: As shown in the above screenshot, the user interface for Balsamiq is divided into the four following parts. Navigator UI Library Inspector Wireframe space/Area The section highlighted in red is for toggling between sections inspector and project information. The features are included in the UI library, let’s take a look at it in depth. The UI Library The UI library is categorized based on different screen elements. Let us get acquainted with the different screen elements categories available in Balsamiq. All − Clicking on this will show you all the UI elements that Balsamiq offers. Scrolling horizontally will allow you to view or use them. Assets − This section includes the things you can upload and later for use in your wireframes. Big − This includes the reasonably bigger screen elements like placeholders, browser window, iPhone, and iPad. Buttons − This section includes all the button controls that you’ll need in a wireframe, like – action buttons, checkboxes, etc. Common − This section comprises of the shapes used to denote the most common interactions. Containers − It includes the options like Window, FieldSet, Browser, etc.As the name suggests, it is inclusive of the Window, FieldSet, Browsers, etc. Forms −  This category contains all the controls related to forms, like input elements, radio buttons, submit button, and such. Icons − This contains the set of icons that you can use to denote a particular operation. For instance, a floppy icon instead of the save button, etc. Balsamiq offers a huge collection of free icons that can be used for various actions. iOS − This contains the UI controls specific to the iOS. Layout − Layouts are extremely important when you need to represent a basic page/feature. This category includes most of the layouts like Vertical / Horizontal tabs, accordions, etc.. Markup − This is used for adding a comment on a particular control in the wireframe. It also contains callouts that are used to show connectivity in many of the scenarios. Media − All the media-related UI controls are available in this section that helps in showing an image/video/sound in the wireframe. Symbols − This is a collection of reusable components which can reduce the time to create the common components. Text − As the name goes, this contains all the UI controls related to the text. Features like a block of text, combo box, link bar, etc., are available under this category. The knowledge of these components coupled with the fact that Balsamiq allows you to easily drag-and-drop the components will help you create wireframes of your choice quickly, and effectively. Which of These Product Management Tools are You Already Using? Now, suppose for your website, you’ve created a wireframe of these four pages – Home, Products and Services, Contact us, and About us. Now, we need to perform another essential task that’ll get our wireframe look a bit more like a full-fledged website and less like a sketch. For that, we need to link our pages, as they would ideally be linked in a website. Linking also helps you go back and forth between the wireframes easily. Linking the Pages This step will help your wireframes appear in order – like they would on any website. To achieve this navigation, click the link bar on the top right corner. First, let us start by connecting the Homepage to the Products and Services page: Go to Homepage Click on the link bar on the top right corner Refer the properties pane The green highlighted section shows the various wireframes you’ve created till now. Let us start by linking the Home page. Click on the drop down to see the list of available mockups. It’ll show a list like below: From the dropdown list that’s displayed, select Products and Services to create a link from Home to Products and Services. Similarly, repeat the same procedure for the other pages. The Art of Decision-Making: For Managers, Leaders & Product People Exporting The Wireframe The wireframe you’ve just created is of no good use if you can’t present it to your client/end user in a more common format, like PDF or PNG. For this purpose, Balsamiq allows you to easily export mockups in either of these formats. In this example, we’re exporting our mockup in a PDF format. For this, click on the Project menu, then click on Export to PDF. You’ll get a screen like the one shown below: Select the checkbox – “Show linking hints”. Then, click Export to PDF. It will show a popup where you can specify a local where you want the PDF exported. The progress will be shown in a progress bar like below. When the export is complete, there will be a confirmation box. On clicking the box, you’ll be able to view the PDF along with all the navigations you set up. Building Minimum Viable Products – How Much is Too Much? Wrapping Up… There is no denying the importance of wireframing in the world of application development today. They provide many features which end up easing your overall workload – there’s absolutely no dearth of wireframing tools but Balsamiq is one of the few tools which caters your all-around requirements! Learn Online MBA Courses from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career.
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by Aditya Sharma

10 Apr'18
Sales 101: An Optimum Approach to Find a Happy Customer

5.47K+

Sales 101: An Optimum Approach to Find a Happy Customer

Every organisation today which has a revenue stream puts various sales processes in place. This article highlights a generic sales approach and identifies various points used to leverage and optimise the sales processes. Sales teams thrive on – and perform only when there is a sense of agility/ownership/responsibility/delivery. “Hunting down” leads while they’re hot is the best, if not the only time you will be able to convert them into paid and eventually – happy customers. Channels Online The digital industry is growing rapidly. Every organisation has started banking on digital channels to scale revenue. Facebook plays a big role in digital marketing – however, it can turn out to be an expensive channel to scale. Facebook campaigns take time to stabilise and optimise, which could hinder revenue growth. Google Search is a great channel for sales since you have leads searching for your respective company/product and coming into the funnel with a strong interest level. LinkedIn has been tried/tested by multiple organisations and has been deemed to have various protocols in place which end up being very expensive to bring in your target group. Offline Since digital channels depend on algorithms and have various bids in place – which make them expensive or tough to scale, offline channels play a key role in bringing leads to chip in/make up for a bigger top funnel. Offline events/offline marketing/offline workshops tend to push interest towards the organisation website or help create a strong database. In some cases, organisations might have an Offline Sales Team which deals with leads face to face, especially. Organic Organic channels are always the most brilliant. Any branding activity/blogs/emailers/old customers drive organic leads to the top funnel. Since this channel tends to have the highest conversion at close to no marketing dollar spends – It is important to constantly have a content marketing strategy in place/branding activities on a regular basis/sending any other low cost or zero cost communication out frequently. Do You Really Need an Offline MBA to Become a Great Manager Communication Telephone Landlines and mobile phones are the most widely used communication devices in sales. I have come across various challenges via a landline. In recent times, we probably ignore calls received from landlines thinking it’s a wrong number or someone random is calling to enlighten us about the latest product you’re losing out on. Mobile phones get a higher connect rate and are a good solution to this problem. It is also very important to ensure your call to connected or interacted rate is anywhere between 40%-60% to build a good funnel of interested leads. Email Emailing is one of the most, if not the most important channels. Ability to track inbound emails, open rates of sent emails, links clicked within the emails – help the sales team prioritise leads and reach out to them at the earliest via mobile phone to capitalise on the fresh knowledge (Customer) and inbound knowledge (Sales) gained via email communication. WhatsApp Close to 20% of the world’s population uses WhatsApp. It is a great channel which helps identify whether the lead is genuinely interested in the product. A good example is – Using a telephone/mobile to call a lead who has shown interest in your product. While following up with the prospect, he stops responding after multiple follow-ups. Sending a well crafted and drafted WhatsApp message to him increases your chances of getting through. It also gives you a good sense of whether the prospect is going to be moving forward in his product purchase. “Blue ticks” always play a key role! SMS Sending bulk SMS during a sales cycle to fresh leads as well as an existing lead base adds a big bonus to the top funnel. It tends to re-activate old/organic leads regularly. Agility TAT Being from a Hospitality and Hotel Management background, I’ve come to realise that Turn Around Time (TAT) is one of the strongest methods used to impress your customer. It is imperative to respond to emails within a few minutes, especially during work hours. As I was taught at the The Grand Hyatt – An inbound call should always be answered within two rings. You should always respond to a chat or message at the earliest. The chances of developing a good/strong relationship with the customer via this “5 Star Service” is very high. Imagine calling your bank or network provider and having a human voice which is capable and powerful enough to sort out your queries – answers your call within 5 seconds, in turn giving you closure with a satisfying answer/solution. Lead Cycle A lead cycle can be anywhere between a few hours all the way to a few months. Data has given me a learning – most leads tend to convert within 2 weeks of coming into the funnel, maximum being within 7 days while they’re absolutely ‘hot’. It is hence, important to device an apt duration for the lead cycle which addresses the best methods to leverage high conversions. Get an Edge in your Management Career: UpGrad and IMT Ghaziabad Optimisation Clean up It is important to constantly clean up data points and update them with the latest or most optimum knowledge areas. Data fields on a CRM can always be revamped/updated/cleaned/optimised to pull out the most accurate and convenient data there is – which you eventually share with your marketing counterpart to help drive a better funnel. Revisit Revisiting old and dormant leads is always a must. If 60-70% of your lead base converts within 2 weeks. That also enlightens us about the fact that there is a vast chunk of leads who either take long to convert or don’t convert at all. Revisiting these old leads during a new sales cycle not only adds to the sales funnel but also makes up for any gap in the number of leads not being delivered by marketing due to various concerns. These leads add to the revenue and bring down the Customer Acquisition Cost (CAC) by a considerable percentage. Revisiting old leads also makes up for leads who will not convert in your fresh cycle and convert in the next. It’s a never-ending loop. Nurturing Nurturing leads is the most important sales activity. Offline workshops/events or blogs/information sessions/Facebook Live sessions to highlight the various strong points or offerings of your product helps develop some interest within a lead. The lead also gets to interact with the organisation and its employees which helps develop a stronger relationship with different stakeholders of the organisation. Nurturing via phone is always a good call, pun intended. You should make it a point to constantly be in touch with your customer to be able to develop a comfortable relationship which eventually leads to them converting. This nurturing period also might ignite a friendly relationship which is categorised between formal and informal – “Hi XYZ! Hope you’re feeling better now. I trust that your fever has settled and you’d be able to take a few minutes out of your chores to complete a transaction via the online gateway. It’s just like buying something on Amazon or Flipkart” – Always works. Referrals There’s nothing better than a happy customer, or a customer who is impressed by his experience or interactions with your organisation. Referrals are the best form of increasing your footprint, not just digitally, but also word of mouth. The more your referral numbers are within a sales cycle – the more you know your organisation is making moves. Referrals come organically, but it is highly required of the sales teams to be able to push hard for leads/customers/users to be able to refer the product and bring in more interest at the top funnel. Conversions from referrals are always high – but converting anything below 50% of your referrals to a paid customer might give you a sense that your sales/marketing process might need a bit of a more aggressive approach. Channel wise distribution/Conversion Constantly adapting and revamping your sales process gives you a new outlook or perspective. Whenever sales numbers become stagnant or start to drop, this activity must be initiated to be able to add a new touch to build up a funnel or increase conversions – which, if done religiously, can help you reach your target. Channel wise lead assignment and tracking the conversions across your team can help you get a firm sense of which channel can perform best – and then scale. When historic data has proven to have Google Search as your highest converter, revisiting all the Google Search leads wouldn’t harm the best of you. Sales Tools Carrots and sales tools which help convert leads are a plus. Discounts/info-sessions, even gifts like iPads/Vouchers/Company reimbursements/et al. always help convert leads. India, as a market – loves discounts. However, if you don’t have the advantage of offering discounts – the best way forward is to ensure every channel is targeted with a nurturing activity. Throwing in a couple of additional product offerings could give the lead an extra push. Automation A lot of manual tracking/analysis/data pulling is required during a sales cycle. To decrease the workload of your teams, it is imperative to identify any processes or policies which can be automated, to ensure a faster TAT and make it more seamless via online tracking. Automated calling systems, CRM updates, chat messages, documentation related processes always help the teams focus on using their skills/expertise to drive a more systematic approach and increase their conversions. Conversions can always better until they’re 100%. Recordings Recording your calls and constantly listening to yourself/teammates warrants higher conversions, provided the steps of identifying loopholes/problems with a revised/refined sales pitch on a constant basis – is implemented. Data points Analysis/tracking/sharing This is one of the most important parts of your daily tasks. A sales team must constantly track data, analyse the data points – and eventually share it with the marketing team – who can then optimise digital channels or work on offline channels to scale. This could be anything from sharing all leads’ information who are completely disinterested all the way to sharing all customers’ information who have paid for the product – to be able to scale the channels which clearly work – and decrease marketing dollars on the ones that don’t. Lead to paid%, registered to paid%, applied to paid%, attended to paid% and various other metrics should be at the tip of your tongue. Closure Bringing in leads, nurturing them, developing interest, driving a strong customer relationship, meeting them in person, connecting the lead to someone with authority or someone who has designed your product – tends to work charms. However, it becomes rather odd and tough, if you don’t have the ability to “close” that lead and convert him or her into a paid customer. If you tend to see interest going up the funnel, capitalisation must be done on priority. For example, a lead submitting details, having a good call, attending your workshops, speaking to your product teams and not converting – could be a major concern. Several urgency points can be used such as the last date for workshop registrations, last day to avail products, et al. help drive the customer to take an informed decision faster – instead of delaying it and not paying eventually. It takes a good salesman’s eye to gauge a lead’s interest and either convert ASAP, move on to your next. The Ultimate Sales and Marketing Resource Guide As a Salesman, we must always believe that TAT, more number of calls, more surface area covered in terms of leads and reach outs will always lead to more revenue. Of course, the biggest player in all of this is motivation – you must be constantly motivated during sales and especially even more motivated when sales isn’t working. There’s nothing that drives confidence better than a strong motivational push, to pull up a slow sales cycle. Learn MBA Courses from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career.
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by Parth Sanghvi

11 Apr'18
Professional Marketing Skills Required in Different Stages of Career

5.99K+

Professional Marketing Skills Required in Different Stages of Career

Some of the common questions asked to a marketer in an interview are, ‘Where do you see yourself in next five to ten years? What are skills that you possess which other marketers don’t have? Why should I hire you?’. The most difficult questions for a beginner who is just stepping into the field. If you are a beginner in the marketing field or hanging with cluttered thoughts in the middle of the marketing professional ladder, you have hit the right space. This is an honest effort to help you plan, build your marketing career and hone the essential marketing skills in every step of the career path. Accidentally or on purpose, if you are entering into the world of Marketing, you must always have an open mind about every change. The marketing industry is always young and has always a something new and challenging to offer to the marketers. The Marketers must always need to evolve with the changing trends of the industry. With the dawn of the vast influence of technology, the marketing field has become an alluring and a lucrative business segment for most of the budding non-technology professionals. Marketing professionals are no more just the ‘Marketers of the Business’. The glitzy and glorifying titles such as Social Media Evangelist, Conjurer of Communications, Code Ninja, Captain of Buzz, Viral Curator, etc., are the alluring attention catchers for the new generation to energetically step into the marketing world. The life of a marketing professional is a bumpy ride filled with multiple roadblocks besides the C-suite parties and social business gatherings. A professional marketing course imparts the students, the ability to analyse the customer demand, match it to the business offerings and market it to the user. In the real world, the marketers need to think, realise and act at different levels of intellect. The road to the top might not be clear and structured path always, but there are certain standards of the marketing ladder, irrespective of the industry. How to Build Strong and Steady Professional Relationships The last decade has witnessed a great evolution in the marketing landscape and changed the math of marketing. There are majorly two different aspects of Marketing such as Traditional Marketing or the Offline Marketing and the Digital Marketing. Types of Marketing Niche Presently, there are two major types of marketing ruling the business market. They are traditional or offline marketing and digital marketing. Offline or Traditional Marketing Despite the impact of the internet, the market studies reveal that even today traditional or offline marketing holds a significant space in the field of business. Even today, in the digital era, networking, having face to face conversations and meetings, cold calls, sponsorships, client associations, etc., mean a lot in the marketing field. Online or Digital Marketing On the other hand, the digital marketing or marketing through internet also holds good to target the audience who possess access to the smartphone internet technology. The webinars, content marketing, video marketing, email marketing, digital advertising, etc., have taken a substantial part of the marketing strategy. Let’s dig deep into the Marketing Career Ladder and learn what, when and which skills are required at every stage of the career path. In a normal world, there are four standard levels in the marketing field. They are:  Level 1: Marketing Executive and Business Development Executive. Level 2: Marketing Coordinator, Product Specialist, Marketing Analyst and Marketing Manager. Level 3:  Marketing Head, Vice-President, Marketing, and President Marketing. Level 4: The Chief Marketing Officer. (Disclaimer: This is just a general hierarchy. This could differ with the industry or the firm’s organisational structure policy). The Emerging Technologies to Watch for 2018 – 2020 Before we get to learn what are the skills required to succeed and grow with each level, here is a sound advice from most of the famous marketers and industry moguls. Ensure you start your journey as a Marketing Intern with a business firm. Yes! We completely agree with this success mantra. An internship in the field of marketing would give the budding professional an insight into the real world and the pros and cons of the marketing field. In short, it will question your passion for marketing and if you would want to really go ahead in this field. Even though it is a flexible career, it is a long-lasting desire of creativity and passion for the art of marketing that takes one up in the ladder. Getting back to the real marketing ecosphere, let’s make a checklist of the activities and the necessary skills required to thrive as one moves up the ladder. Levels of a Marketing Career and Required Skills Level 1: Marketing Executive and Business Development Executive The primary or the starting phase of marketing field is mostly as a marketing and business development executive. Most marketers in this level aim to maximise the profits by matching the consumer requirements with the products and in turn promoting it to the right target audience. In short, they oversee the marketing campaigns to promote the product and services, whether it is digital or offline. They work closely with the market research teams, advertising, sales, and production groups. Some of the key activities performed are conducting market research, analysing the market data, designing and identifying areas and strategies for promotional activities, social media marketing, inbound and outbound marketing, etc. The vastness of the role depends on the size of the business organisation as well as the industry. The main purpose is to grasp the appropriate audience at the right time and bring the optimum return on investment. A strong communication skill plays a vital role at this level since it requires to understand the mindsets of the audience, as well as work with other business teams. An eye for detail along with commercial awareness is definitely necessary beyond the technical know-how about the product. In the present day, business firms are recruiting professionals who possess sound creative writing and oral skills which influence the execution of the original marketing ideas. Of course, one could specialise only in digital marketing and start their career as a social media project coordinator, digital media content curator, digital media analyst, etc. Most of the skills required are the knowledge of digital media platforms and use of SEO in the same.  Though the initial level would apply to perform the basic tasks, the ride is tough as one is new and is tested holistically. Most marketers take usually 2 – 4 years to step up to the second level. Understanding and Conducting a Market Research like Experts Level 2: Marketing Coordinator, Product Specialist, Marketing Analyst and Marketing Manager A mid-level path of the marketing career. As a marketer, it is important to showcase the market knowledge and domain expertise at this stage. Beyond the ability to demonstrate a creative storyboard to market the product, one must be able to handle a team of marketing executive and ensure the business targets are met. The intellect to forecast the problems and be ready to tackle the same is very crucial. The ability to understand the changing needs of the audience, without actually interacting with them is an exceptional skill which most marketers need to demonstrate. One must use the inherent potential to exploit the opportunities and use the resources in the most efficient fashion. As a Marketing Manager, whether it is digital or offline, one must function as a thread that puts a seamless knot between the upper and lower management, as well the consumers and the business.  He or she must be able to analyse the products and services and identify potential markets to expand the business. Create an effective marketing plan, communicate the timely targets to the team, analyse the performance of the executives, supervise and coordinate other marketing activities. The intellect to study and analyse the fluctuations of the market along with sticking to the business vision and organisation’s policies is a knack that comes with experience. The art of storytelling, sales skills, digital media knowledge, data analytics, and of course domain expertise are essential to growing at this level. Besides this, organisational and planning skills, communication skills, coordination, tracking and monitoring the data as well as the team, and the ability to empathise and strike a balance between the personal and professional needs, will aid in the passionate pursuit of the marketing career. It takes 5-8 years to become a marketing expert and oversee a specific team and their activities. The Ultimate Sales and Marketing Resource Guide Level 3:  Marketing Head, Vice-President, Marketing, and President Marketing Typically, it takes almost 12 – 18 years to reach to the core of the Marketing team of the business firm. Marketing specialists in this phase are responsible for the developing and implementing a cohesive marketing plan to upsurge brand awareness, setting current and long-term business and marketing goals for internal teams, designing and reviewing the Marketing department’s budget. One is also entitled to build relationships with media and stakeholders through creative PR strategies, prepare regular reports and presentations on marketing metrics for the CEO and CMO. Forecasting hiring needs for the Marketing department and tracking the competitor’s activities is also a crucial task at this level. This senior management role requires the skill to demonstrate creative and successful marketing campaigns, solid knowledge of the digital marketing effectiveness, strong and inspiring leadership and communication skills, and excellent analytical and project management skills. Above all, one must have the right strategic mindset, with an ability to make difficult decisions and quick solutions at the right time. In short, at this stage of the career, most marketers are the problem-solving specialists and strategic in their initiatives and thoughts. Must-have Skills at Different Stages of a Sales Career Level 4: The Chief Marketing Officer The road to becoming the Chief Marketing Officer of a business firm is challenging as well as risky. The CMO of a firm is a person who has the insight into the audience mindset as well as the business stakeholders proposition.  As a CMO of the organisation, one is essentially steering the company’s marketing strategy through a future vision to the board of directors, embraces data and design, leads innovation and transformation, leverages the new technology, and thinks like a technocrat and content artist. In straight terms, a Sherlock Holmes of the C-suite who knows to handle the business officials to get his thoughts straight into their heads. As a CMO, he or she must be creative as well as analytical. One must certainly own vast knowledge in different disciples such as production, information technology, legal, finance, and other creative aspects of the business. The CMO must be a master of the modern marketing tools and techniques along with the handling social gathering and talking business deals with just a few handshakes through exceptional convincing abilities. Strategy, collaboration, brand building initiatives and business expansion to global markets through exceptional stakeholder relationships are the core areas and skills required to be an effective and inspiring chief marketing officer. Learn Digital Marketing Course online from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career. Now that we know what the different roles and skill sets are required at each level, let’s see some of the core skills which one must hone and groom forever as it is required at all stages. Integrating Sales and Marketing: Effective Way to Revenue Generation Marketing Skills needed for all Marketing Professionals Customer-centric approach The Art of Storytelling Networking and Collaborative Skills Communication Skills: Oral, Written, Verbal and Non-verbal Listening Skills and Offering Right and Productive Criticisms Data Analytics: Insight to understanding data and metrics Must be a Tech-Savvy with the Knowledge of Sales Process Sound Knowledge of the Changing Digital Marketing Skills and Public Relation Skills Management and Leadership Skills Strategic and Tactical Planning of the Marketing Initiatives Ideas and Thoughts to help you move up in the Ladder Reveal the true and significant insights – Talk the Language of Data Think like a User and a Pro Executive Team Make Products and Services Effective for the Consumer Always have the Knowledge of Commercial Awareness Success or Failure – Document Every Move. Because Everything is a Lesson in Marketing Read and Stay Abreast of the Changes in the Marketing Field It is difficult to set specific career goals for the marketers. So, it is important to balance and enjoy what you are good and the requirements of the profile. This would help run a long mile into the trail. Always ensure you possess a niche and you are a master at it. Get the right experience and learning. In the end, it is the experience that counts more than any degree. The marketing career path has never been structured. With more experience, the roles and responsibilities evolve and get more tactical and strategic. The journey of approximately twenty years has rolled down with a unique path to test the patience and perseverance of the marketer to excel in this highly fluctuating field. Do You Really Need an Offline MBA to Become a Great Manager If you are curious to get into the world of digital marketing, check out upGrad & MICA’s Advanced Certificate in Digital Marketing & Communication. Learn MBA Courses from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career.
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by Anshuman Agrahari

14 May'18