Websites today are considered the soul of Digital Media.
It is essential to have a completely responsive website. Apart from having a great site, one of the most important tasks is to build a winning content bank that will help gain inbound traffic. This content bank will engage readers as well as invite backlinks from other blogs/websites. Eventually, making the website rank higher in search engine page results.
There are two ways one can rank websites on search engines organically. The first one is on-page SEO, which is all about improving site speed, finding the right keywords and using it appropriately in titles, headlines, the body, and URL.
The second is through off-page SEO where you build your website’s credibility by gaining backlinks from authority websites, URL submissions, posting and sharing articles on social media and multiple other forums. Link building, or what is popularly known as backlinks, is essential in today’s digital age to gain traffic from other websites.
There are multiple ways in which you can invite backlinks to your content from other websites:
Posting guest articles
Guest articles are one of the most popular ways of gaining backlinks from other sites. Not only do they help in reaching out to newer audiences but also help you gain a quality link to your website. Most digital marketers use this backlinking technique to generate new content from industry experts and leverage their to share them. Guest posting is very simple, you have to find other websites with higher authority looking for guest articles.
You can simply start by searching on google or directly sending emails to the editor of the website. Showcase your expertise in a certain topic which might be of interest to them. Once the editor agrees you can share a list of topics you are comfortable with writing. After finalising, you may write the article and ask them to give a backlink to your website. This will also help you build credibility and enhance your online reputation. To learn about latest guest blogging techniques, check out our digital marketing certifications.
Some examples of guest articles are as below:
Afaqs invites guest authors to pen down articles on topics related to advertising.
UpGrad, too, invites its readers to Write for UpGrad – in the areas of Data, Marketing, Product, Technology, and Entrepreneurship.
Testimonials are a great way to endorse products/services as well as get backlinks from an authoritative website. If you are using any product or service for your firm you can write testimonials about them and in return, they wouldn’t mind giving backlinks to your website. Make a list of products and services which you are currently using and reach out to the concerned company to publish your testimonial.
Use Digital PR
Adopting Digital PR is one of the most credible ways to get backlinks. There are many online portals and news websites which like to interview industry experts on various topics. You have to find a niche topic which you would like to talk about and approach the online editor or journalist to interview you. You may also distribute your articles and press releases through newswires such as PR Newswire and Business wire, these newswires help you distribute your content on authorititative domains and also seed your articles with backlinks.
Connect with influencers and bloggers
Influencers and bloggers have a specific niche or audience segment. You can connect with bloggers and influencers who write about products or services offered by your brand and ask them to review the product on their blog or website.
Once they review and like your product they will not only direct their traffic to your website and give backlinks to your website but they might also help you increase conversions. Many firms invest in blogger outreach and influencer marketing programs, which also help in strengthening the firm’s brand image among their target audience. One can find influencers and bloggers through blogger directories such as indiblogger, blogadda or influencer marketing companies such as blogmint, fromote, and VUroll.
Broken Link Building
There are many websites who have articles on topics similar to yours, but due to some reason the links which these articles point to are broken. You have an opportunity to approach such websites and report broken links and get these links replaced by pointing them to your articles. This technique is called Broken link building. For instance, say you read an article on “How to build an email marketing list” and while reading it you find that there are some links which the article is pointing but the links are not working anymore.
You may contact the webmaster of this website and request them to point these dead links to your article on a similar topic written in the blog section of your website. Broken link building technique is a win-win for all and it is one of the best ways to go about your backlinking strategy.
Visual communications are one of the most effective ways to break through the clutter. Infographics are bite-size information represented in a graphical form which is informative and also shareable. Most of the audience today love infographics and they love sharing it with their network as well. Brands, majorly in the B2B space, today use infographics effectively to simplify communication and gain backlinks from sites where users share such infographics.
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Social Media Posts
The entire world is hooked on Facebook, Twitter, and Linkedin. Social media channels are one of the most popular sources of backlinks. These sites also help you distribute your content to an audience that matters the most to your brand. In fact, you can target your article to your target audience and educate them how your product or service can solve their problems.
It can be quite a challenge to earn quality backlinks. But you can easily use the above backlinking techniques to master the art of gaining the trust of websites and increase traffic to your website.
Along with gaining quality backlinks, it is imperative for one to monitor backlinking on a frequent basis. It will help you stay on top your game for exploring new ways to enhance your website’s reputation. You can keep track of the backlinks to your website by using tools such as Ahrefs, Moz or Majestic. Happy backlinking to you!
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Which is more important in link building – Quality or Quantity?
When it comes to building links to your website, you may be confused if quality or quantity is better. Well, you’re not the only one who has this confusion. Earlier, webmasters had just one goal, which is to build as many links as possible through various activities including blog commenting, reviews and guest blogging. Everyone believed that the more links a site had, the better it would rank.
Over the years, things have changed. Today, search engines are in a better position to determine relevant links. Instead of looking at the number of links, their main focus is the intent, relevance and linking patterns. Websites that try to acquire links from trusted sources rank better. Therefore, the quality of the backlink is more important than the quantity. Even if your content piece has one high quality resource, it provides more value than having a hundred links from spammy or irrelevant websites.
How to do a backlink audit?
Don’t let your SEO efforts get hindered with bad backlinks. Instead, it is important to conduct a backlink analysis from time to time. It is the fundamental element of every link building campaign. There are various tools that can help you do a backlink audit. Some of the popular ones include – Majestic SEO, SEO SpyGlass, AHREFS and Open Site Explorer from Moz. To get started, you will have to analyse the total number of links, unique domain names, anchor text, recent link data, link quality and overall page performance. All this data will help you understand if a particular backlink is working for you or not.
Do backlinks still help with SEO in 2021?
Yes, backlinking still works for SEO in 2021. Think of it as votes from another website that is telling Google that your content is credible and valuable. The more votes you have from other sites, your page ranking on search engines improve. Though a lot of people consider backlinking dead, Google still considers it as an important ranking factor. However, it is important to focus on quality backlinks from trusted and authoritative websites. It adds more weight to your content.