Social media has become a part of most people’s lives now. We use it to connect, share and discover. As with most new media, it really has taken the world by storm in such a short amount of time — including the world of marketing.
Social media marketing has completely transformed the traditional ways of marketing, giving businesses a direct opportunity to interact and promote their services. Although it might be a little intimidating to begin with, an effective social media campaign can completely transform your brand. Here are our top tips on how to effectively promote your brand on social media.
Choose your platforms wisely
There’s quite literally a social media app for everything, finding the best ones for your brand is an important starting point.
Everything from your customers, your niche and your style should all be considered when deciding the platforms used.
Youtube is great for video-heavy businesses, Pinterest is brilliant for craft businesses and Instagram has proven to be really successful for fashion brands.
A little dig into some audience research and you’ll be able to find out which social media platforms your current or target customers use…and then set up the accounts.
Engagement, Engagement, Engagement
This is one thing that many brands miss out, and it costs them. Social media revolves around the idea of being connected, building relationships and feeling appreciated. Businesses should give this to their customers.
In fact, customer engagement was called the “new marketing” and for good reason. Engaging will give your customer’s a positive experience, keeping them loyal and, quite possibly, bring in more customers through word-of-mouth and great feedback.
Start clicking those “like” and “reply” buttons a little bit more often. Allocate a bit of time every day to engage with your followers. It really could be the secret behind an effective social media presence.
Apps can help too (some of us weren’t born with the natural ability to engage 24/7). Crowdfire, Buffer and even the built-in “quick replies” you find on Facebook and Instagram will work their magic by replying and engaging as soon as possible.
What are you waiting for? Start engaging.
Content is key
This is definitely the most important part of social media marketing; making the content worth watching, reading or ‘liking’.
As current trends are proving, with the viral 40-minute long Shane Dawson videos, hour-long podcasts and lengthy blogs, you don’t have to worry about your content being “too long”. Just make sure it has value.
Here’s what Jennifer Watts, Senior Editor of Top Writers Review told us: “Create something that your followers will find useful, inspiring or entertaining. Really great content often gets shared, commented on and sent to friends, promoting your brand. Don’t be afraid of trying something new, uploading the natural length of the post, no need to cut anything down, and make it all relevant to your brand and your vision.”
Embrace the world of influencer marketing
Influencer marketing has been a big social media trend for a few years now, and it isn’t slowing down. More and more brands are using this technique to gain more customers and improve their online presence.
You’ll just have to discover an influential person with a big following, that could represent your brand and appeal to your target audience. From this, place together an agreement and you could potentially see more followers and more customers.
Again, just make sure the influencer represents your brand, otherwise, it won’t be successful.
Of course, you can also pay for adverts on most social media platforms. The big ones; Facebook, Instagram, Twitter and Pinterest all give you this option.
Basically, you can pay for adverts to appear as sponsored posts, as a video, message or on the sidebar.
For adverts to be successful, you will need to refine them a little bit. Here are ways you can do that:
- Address the problem you could solve or the need for your product.
- Formulate a memorable tagline
- Include a call-to-action
- Choose out amazing keywords
- Clarify your ad groups (demographic etc)
- Always check up on your adverts analytics to see what works and what doesn’t.
Make yourself organized
It’s always a good time to improve your organizational skills. Make sure you’re posting regular quality content.
Your average calendar or diary can help with your organization, making sure each social media platform is kept updated with no repeats. To make yourself more organized you can also schedule posts (this ensures you always have something going up) or use apps.
Apps like Trello and Evernote are really useful for organizational purposes.
Keep checking your analytics
Your social media platforms will come with a way to check how many people you reached, how many people engaged and how many people weren’t fans.
Checking your analytics, maybe, once a week will help you get a clear idea of what’s working and what isn’t. Knowing exactly what your audience likes and responds to can really elevate your brand. So, keep checking and analyzing.
Video content is super popular
Video content on social media is a truly effective way to grab people’s attention. The good news is; the majority of people can post a video of something, somewhere.
It’s important to note that more authentic videos are in demand at the moment. Things like live videos, vlogs or Q&As are really popular right now – customers want to see their brands being natural.
It doesn’t matter what your brand revolves around, you can start a live stream or answer a few questions. Your audience will love it.
Don’t ignore the negatives
Occasionally, you might run into a not-so-great comment on social media. It’s part of life. Negative comments or posts about companies are inevitable. How you choose to deal with them is the make or break situation.
A public apology, a solution to their problem and an invitation for a private chat can make your brand look professional and thoughtful. It doesn’t matter who you are, everybody appreciates a responsive attitude toward a complaint or an issue.
Social media has about 3 billion active users – a business dream. Using it efficiently could promote your brand to new customers, keep existing ones loyal and completely elevate your brand.
How are businesses using Game of Thrones to promote their brand on social media?
If you are not familiar with Game of Thrones then as a social media manager, you must watch the show. Derive essential points for your marketing strategies and ensure that you use them. The big brands have leveraged their piece of the pie and are driving their – business forward.
Their strategies are simple because they understand that their audiences invest in building remarkable experiences which improve the shopper’s journey. Large corporations, who own large brands operate from the thought process that each employee is an internal customer, and every customer is a gold mine for information. Determine how and what both these people think when deciding to buy a product that is critical to the success of the brands that they own.
Why is social media analytics important?
In simple terms, analytics means evaluating the efforts that social media marketing managers make in deriving brand performance using technologies and processes. These involve various metrics to review and measure performance initiatives.
There are social analytics tools that help to gather critical data from all sources within the mainframe of the marketing strategies planned. Once the data is ready for an audit, these tools analyse all channels to determine how a brand is performing in individual markets. Post analysing your data, these tools will give you a single view of all parameters.
How can you use social media to get customer feedback?
Whether you are a small business or a large corporation, getting customer feedback on products and services is essential. For many years, the most common methods to get customer feedback was through surveys or feedback forms. This is not exactly true now as the development and ubiquitous use of social media is bringing about a transformation in feedback modes. And social media is a great tool to get this -done. With international visibility, creating a profile on multiple social sites and soliciting feedback helps to maintain brand visibility, thus facilitating faster feedback.