Desktop marketing up until now was one of the most important forms of marketing a business could use. Most people used a desktop computer or laptop and regularly used internet browsers to perform online shopping. Although desktop marketing is still hugely important, another form of marketing is set to take centre stage and play a prominent role in marketing campaigns of modern business. This type of marketing is known as mobile marketing – marketing campaigns specifically created for mobile devices such as smartphones and tablets.
So, why is this type of marketing becoming more important? That is mainly due to the rise in prominence of smartphones – literally, everyone has either a smartphone or a tablet, but can the same be said for a desktop computer or a laptop? Statistics even point towards this trend too – 92% of adults own a mobile device, but only 73% own a desktop or laptop device. In short, more people are using mobile devices, therefore there is a greater need to take advantage of this and start using mobile marketing.
The infographic below delves further into this subject and provides you with some interesting facts and figures about mobile marketing:
There is a myriad of different types of mobile marketing, some of which you may not even realize! We have SMS (text message) marketing which customers can opt-in to and receive regular product promotions and updates. There are also more indirect things that you can do, such as building your website and optimizing it to be responsive and easy to use on mobile devices.