Career Options in Business Analytics

Data and business analytics are integral when it comes to tech companies across the world. In recent times, thanks to the big data boom, over hundreds of terabytes of data is generated by 6 billion connected devices, every hour throughout the world. Such massive data numbers need to be churned and derive original and meaningful insights for the companies to stay ahead of each other in the industry. This is precisely where the business analytics professionals come in!

So what exactly does a business analytics professionals do?

In a nutshell, these individuals keep a close watch on the entire life cycle of data – right from data mining, data analysis, predictive modeling, and data testing. Apart from this, business analytics professionals can play a huge role in decision making for the organization based on the trends found in the data. Meaning these people get to be drenched in data as well as taken seriously in those black-suited boardroom meetings!

Given the continually expanding field of analytics – it has become a broad spectrum industry with abundant career options in business analytics. Plus, apart from the IT industry, there are several sectors – like banking, healthcare, automobiles, etc. which comes with their own set of opportunities in business analytics. As we said before, since data and analytics are united, this can let business analytics professionals easily blend in with some specialized streams like Machine Learning, Artificial Intelligence, etc.

To be precise, the business analytics professional roles include:

  1. Data Scientist
  2. Data Visualization Analyst
  3. Big Data Analytics Architect
  4. Big Data Engineer
  5. Financial Analyst
  6. Marketing Analytics Manager
  7. Business Intelligence and Analytics Consultant
  8. Analytics Associate Metrics and Analytics Specialist Database Administrator
  9. Fraud Analyst
  10. Retail Sales Analyst
  11. Statistician

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According to a 2017 McKinsey report, there is going to be a shortage of more than 1.9 million data scientists and analysts in the USA in the next two years. And when it comes to India, according to this LinkedIn article, India shall have the highest number of business analysts by 2020. With such overwhelming numbers and growing demand, here is how to start a career in business analytics:

In recent times, business analysts are one of the most promising professionals in the IT industry in India. And since their work demands a constant switching between analytics, decision making, and communication skills – having an engineering and mathematics background is essential. Apart from the former, the other skills required for a promising career in business analytics are:

  1. Curiosity

Given the vast heaps of data and the possibilities, it comes with, that itself should be enough for you to keep going for the right solutions all the time.

  1. Analysis

To extract meaningful conclusions from the data trends, it needs to be churned out based on strategies and relevant tools. This comes with good experience in the field along with an enhanced industry aptitude in Data analysis.

  1. Grasp over Tools and Methods

If you have an aptitude in SAS and MS-Excel, then you need to get it in alignment with your IQ to reach to the relevant insights the chunks of data is trying to present.

  1. Attention to Details

Data Mining can be a daunting task and therefore can often result in distractions, losing track of the bigger picture and thus landing in irrelevant information. It with a keen eye to details, such situations can be averted.

  1. At Ease with Numbers

Data analysis requires fluency in mathematical formulas and calculations, so you have to be a pro in such situations.

Scope of Business Analytics:

The field of business analytics has been dynamically growing – allowing more and more people into the system as well as helping the company giants stay in the big game. It needs the correct focus, technology, and dedication to pull off effectively all the time. With the help of several high-end business analytics tools, companies like Deloitte, IBM, etc. come up with scaleable profit generation techniques each time.

Since organizations rely heavily on the big data analysis to extract relevant data insights, this shall only grow in numbers in the coming years. Therefore the scope of a business analyst isn’t restricted to its core, but other places like:

  • Big data analysis
  • Quality Control and Assurance
  • SDLC
  • Business Process Modelling, etc

Thanks to the upgrading to IoT (Internet of Things) and Big Data analytics, this combination technology shall witness an exponential surge in 2020 that can prove to be revolutionary for the business analytics industry in the long-term.

Athul Uday

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