Author DP

Athul Uday

2+ of articles published

Masterful writer / Diligent Reviewer / Coach



Current role in the industry:

Brand on Digital at (

Educational Qualification:

MBA in Marketing from Bharathidasan Institute of Management Tiruchirapalli


Brand Management

Digital Marketing


Team Management

Social Media Marketing

Corporate Communication

Employer Branding


Tradeshows & Exhibitions


Athul Uday holds the certification of "Executive Program in Digital Strategies" from Cambridge Judge Business School.


Athul Uday is currently leading the Marketing efforts at Kirusa -a voice-over-data company, with a focus on African markets. In past, co-founded, built and transformed Happy Cook into one of the most loved Food-tech brands in Bengaluru. He is one of our students in UpGrad Executive Program in Strategic Digital Marketing Program with Cambridge Judge Business School.


Most Popular

Career Options in Business Analytics
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Career Options in Business Analytics

Data and business analytics are integral when it comes to tech companies across the world. In recent times, thanks to the big data boom, over hundreds of terabytes of data is generated by 6 billion connected devices, every hour throughout the world. Such massive data numbers need to be churned and derive original and meaningful insights for the companies to stay ahead of each other in the industry. This is precisely where the business analytics professionals come in! So what exactly does a business analytics professionals do? In a nutshell, these individuals keep a close watch on the entire life cycle of data – right from data mining, data analysis, predictive modeling, and data testing. Apart from this, business analytics professionals can play a huge role in decision making for the organization based on the trends found in the data. Meaning these people get to be drenched in data as well as taken seriously in those black-suited boardroom meetings! Given the continually expanding field of analytics – it has become a broad spectrum industry with abundant career options in business analytics. Plus, apart from the IT industry, there are several sectors – like banking, healthcare, automobiles, etc. which comes with their own set of opportunities in business analytics. As we said before, since data and analytics are united, this can let business analytics professionals easily blend in with some specialized streams like Machine Learning, Artificial Intelligence, etc. Explore our Business Analytics Programs from World's Top Universities Business Analytics Certification Programme Busines Analytics EPGP - LIBA Professional Certificate Program in Data Science and Business Analytics Master of Science in Business Analytics Global Master Certificate in Business Analytics Busines Analytics Certification - upGrad To be precise, the business analytics professional roles include: Data Scientist Data Visualization Analyst Big Data Analytics Architect Big Data Engineer Financial Analyst Marketing Analytics Manager Business Intelligence and Analytics Consultant Analytics Associate Metrics and Analytics Specialist Database Administrator Fraud Analyst Retail Sales Analyst Statistician Image Credits  According to a 2017 McKinsey report, there is going to be a shortage of more than 1.9 million data scientists and analysts in the USA in the next two years. And when it comes to India, according to this LinkedIn article, India shall have the highest number of business analysts by 2020. With such overwhelming numbers and growing demand, here is how to start a career in business analytics: Must read: Business analyst course free! In recent times, business analysts are one of the most promising professionals in the IT industry in India. And since their work demands a constant switching between analytics, decision making, and communication skills – having an engineering and mathematics background is essential. Apart from the former, the other skills required for a promising career in business analytics are: Curiosity Given the vast heaps of data and the possibilities, it comes with, that itself should be enough for you to keep going for the right solutions all the time. Analysis To extract meaningful conclusions from the data trends, it needs to be churned out based on strategies and relevant tools. This comes with good experience in the field along with an enhanced industry aptitude in Data analysis. Also check out: Job-ready Program in Business Analytics from upGrad Grasp over Tools and Methods If you have an aptitude in SAS and MS-Excel, then you need to get it in alignment with your IQ to reach to the relevant insights the chunks of data is trying to present. Attention to Details Data Mining can be a daunting task and therefore can often result in distractions, losing track of the bigger picture and thus landing in irrelevant information. It with a keen eye to details, such situations can be averted. Read our Other Articles Related to Business Analytics What is Business Analytics? Career, Salary & Job Roles Top 7 Career Options in Business Analytics Business Analytics Free Online Course with Certification Business Analytics Vs Data Analytics: Difference Between Business Analytics and Data Analytics Top 7 Best Business Analytics Tools Recommended for every Business Analyst Top 11 Industry Applications of Business Analytics Future Scope of Business Analytics Business Analytics Eligibility or Requirement 8 Business Analytics Tips: Which Helps to Run Business Successfully At Ease with Numbers Data analysis requires fluency in mathematical formulas and calculations, so you have to be a pro in such situations. Our learners also read: Business Analytics Free Online Courses Scope of Business Analytics: The field of business analytics has been dynamically growing – allowing more and more people into the system as well as helping the company giants stay in the big game. It needs the correct focus, technology, and dedication to pull off effectively all the time. With the help of several high-end business analytics tools, companies like Deloitte, IBM, etc. come up with scaleable profit generation techniques each time. Since organizations rely heavily on the big data analysis to extract relevant data insights, this shall only grow in numbers in the coming years. Therefore the scope of a business analyst isn’t restricted to its core, but other places like: Big data analysis Quality Control and Assurance SDLC Business Process Modelling, etc Thanks to the upgrading to IoT (Internet of Things) and Big Data analytics, this combination technology shall witness an exponential surge in 2020 that can prove to be revolutionary for the business analytics industry in the long term. upGrad’s Certificate in Business Analytics from IIT Delhi on “Applying Business Analytics” can help you enhance your business performance and drive growth. Since the course is conducted 100% online, it doesn’t require you to compromise focus on business operations. So, book your seat now and avail the benefit of learning from world-class faculty and industry experts for the next seven months! upGrad’s Exclusive Business Analytics Webinar for you – How upGrad helps for your Business Analytics Career? document.createElement('video'); Join Job-ready Program in Business Analytics from upGrad to become a certified Business Analyst professional. Fast-track your professional career after graduation with this Business analytics course with placement assistance.

by Athul Uday

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30 Aug 2019

UpGrad Student Athul Uday on Rethinking Marketing Frameworks
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UpGrad Student Athul Uday on Rethinking Marketing Frameworks

I lead the marketing team for a firm with a legacy of B2B technology solutions and can say with utmost confidence that a dynamic shift is happening in the marketing industry. The industry, as well as my company, is undergoing a massive transformation in terms of needs, wants, audiences and solutions. This transformation requires all teams, but most importantly the marketing team, to rethink its approaches to customer acquisition and thought leadership. Digital transformation isn’t just a requirement anymore but a necessity. Best Digital Marketing Courses Online Advanced Certificate in Brand Communication Management - MICA Advanced Certificate in Digital Marketing and Communication - MICA Performance Marketing Bootcamp - Google Ads from upGrad To Explore all our courses, visit our page below. Digital Marketing Courses While I’m not new to digital marketing tools, the situation warranted I brush up my framework thinking. It was in this context that I decided to enroll in UpGrad’s PG Certification in Digital Marketing & Communication. Personally, I have used several ed-tech platforms including Coursera and Edx but I found the learning experience in UpGrad to be deeply immersive and engaging – several notches above other stated platforms. The technology product and its interface is gorgeous. Smooth as silk and solid as a diamond. In-demand Digital Marketing Skills Advertising Courses Influencer Marketing Courses SEO Courses Performance Marketing Courses SEM Courses Email Marketing Courses Content Marketing Courses Social Media Marketing Courses Marketing Analytics Courses Web Analytics Courses Display Advertising Courses Affiliate Marketing Courses I absolutely adore how social interactions have been built into the product in the form of discussion forums. It takes networking and discussions to another level. Gamification is done exceedingly well with leaderboards, fun badges, and threaded replies. Content is highly abstracted and a lot of thought seems to have been put in the making. Even the short video lectures of ~4mins, pack a punch. You are in for a fun intellectual ride, but may I warn you that these are not easy videos that can be consumed while taking a metro ride. The case-based learning is at the heart of this course. The cases are a fine mix of global and local, B2B and B2C – both old and new. Digital Marketing Free courses to Learn Influencer marketing free course Introduction to advertising free course Influencer marketing right free course SEO basics free course SEM basics free course Email marketing free course Social media marketing introduction free course How to leverage user generated content free course Content marketing free course Fundamentals of marketing free course Brand marketing masterclass free course If you like stories, you’ll definitely enjoy the lectures! The curriculum is designed to impart framework thinking. If you are looking for materials that will help you quickly set up a Google Adwords Campaign up and running, look elsewhere. The course from UpGrad, will make you think why, when and how programmatic advertising should fit into your scheme of things. Popular Digital Marketing Blogs Beginners Guide to YouTube Marketing : Complete List How to Monetize Your YouTube Channel? Top 5 Actionable Steps The Complete Guide on setting up a LinkedIn Company Page Everything You Need To Know About Digital Marketing A Complete Guide to Digital Marketing Strategy: What it is and How to create it? Digital Marketing Tutorial: A Step-by-Step Guide To Become an Expert Future of Digital Marketing: How It Goes From Here Importance of Digital Marketing: Top 10 Reasons Your Business Needs it Digital Marketing Challenges: How to Win Amidst the Challenges in Digital Marketing upGrad’s Exclusive Digital Marketing Webinar for you – What’s new in Marketing? document.createElement('video');   If you wish to explore and become an expert in Digital Marketing, check out upGrad & MICA’s PG Certification in Digital Marketing & Communication. Become an expert in social media marketing, content marketing, branding, marketing analysis and PR. Explore the Digital Marketing courses at upGrad.

by Athul Uday

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20 Feb 2018

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