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4 Ways Business Intelligence is Revolutionizing Healthcare Management

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14th Apr, 2020
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4 Ways Business Intelligence is Revolutionizing Healthcare Management

With business intelligence medical care is now a lot more customer-driven, it can be tailored to the needs of each patient and each family. Since BI makes use of accumulated data and turns it into actionable insight, it can affect a business’ operation in several, wide-ranging ways. With the increasing number of healthcare providers across various areas, large-scale medical spending needs to be monitored so as to prevent coverage gaps.

With dashboard visualization, it’s easier to optimize the expertise and the medical help that is relevant in an individual case, and also to fathom patient outcomes, insurance benefits, better emergency services, post-op packages for high-risk patients etc. Basically BI works towards streamlining the entire operation of a business so as to fetch better productivity, customer care and also faster service. Let’s look at how BI really helps the healthcare industry

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How BI Transforming Healthcare Industry

1. For Faster, More Accessible Medical Aid

Healthcare professionals ranging from various different medical categories do need to work together in some high-risk, critical cases and business intelligence can expedite the entire process and make it more pragmatic so it becomes less time-consuming. Here’s how it works: when several departments work collectively on one single case, there’s a constant need to source information, trace past medical records, every unit involved has to be made aware of each medical detail about the patient.

Plus, a whole range of facilities, medical amenities have to be kept in place even before their needs are felt. BI helps in gathering data in the fastest possible way, streamlining the entire process so everyone is equipped with all the necessary knowledge. Obviously the entire collaborative procedure needs a lot of high-speed, real-time data gathering, so that let’s say a medical expert can read up on the patient’s history on their way over to the hospital. 

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In these cases, where time is of the essence a consolidated, central portal can help all the parties involved – a platform where they can access all kinds of information about the patient’s medical record, the best possible suggested healthcare option, a resolute medical route based on the case study of previous patients.

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The fastest accumulation of data is key here, so it can make the decision-making process smoother and more linear so there are no gaps in the communication and making sure that everyone’s on the same page. and from different departments often need to collaborate in critical cases. However, their collaboration, subsequent decision-making and treatment, sometimes get delayed due to the unavailability of resources or equipment.

BI can also help in locating several necessary details if a database of amenities can be accessed, to figure out what provisions are ready for use. 

In this case, the Key performance indicator (KPI) also comes at play; to put it simply, a KPI evaluates the success rate of an institution or of a single profession; when it comes to time-sensitive cases, KPIs can measure the possible time that each medical procedure will take.

KPIs help in assembling a dashboard for keeping tabs on performance numbers or success rate, which can be very necessary for the decision-making process, because it can determine someone’s speciality or the risks involved. Since, it’s a performance chart, everyone involved will be on the same page about what they are dealing with. 

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2. Personalised Patient Care

Patient parties today ask for a transparent medical ordeal, no matter what the risk; they want to know where they stand in terms of recovery. Medical institutes pay a lot of attention to get feedback from patient families to figure out if their experience has been easy and satisfactory, and most importantly, straightforward.

Customer care, or rather patient care is a deciding factor in determining an institute’s success rate. The medical industry also has to deal with cutthroat competition, any institute which strives to get ahead has to focus on patient satisfaction and that’s tricky considering how each case differs from the next.

But satisfaction scales have been implemented by organizations to fathom the steps they need to take to communicate with patients and their families in a more lucid way. This is almost like a performance chart, except there’s no fixed scale, considering each patient’s case can be more complicated than the last. 

Business analytics is used to create a dashboard to measure how the medical institution is doing in terms of patient care, which obviously also involves keeping their families satisfied by giving them regular updates about their situation, future possibilities and the risks involved. A centralized platform is needed to monitor the feedback which the patient party leaves behind to understand the areas which need improvement.

For instance, it’s not enough that the medical professional assigned to you meets you everyday to give you an update, but it’s also important that they tell you what you should do next, or inform you about the safest options or offer counselling. Patients are often hassled by delayed registration, inordinate amount of paperwork, insurance verification; they also need to feel supported on every level be it administrative or medical.

Using BI, institutions can track what they are not getting done, by keeping tabs on real-time feedback from the patient parties and can work on building a more efficient medical team.

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3. Helpful in Cutting Costs

Since BI is very useful in analyzing the most useful profit strategies and marketing campaigns, it is also useful in locating sources with the best ROI rates and also reducing cost of an organization, which becomes essential in large-scale medical institutions. Business intelligence can be aimed at improving the quality of patient care, so the resources are directed in the right direction and the entire operational process is streamlined.

With Big data, it is increasingly easy to monitor the most useful aspects of medical care and in recognizing elements which actually fetch results with the help of actionable information produced in real time which can be implemented in cutting costs, waste management, managing overhead spending, etc. Learn more about big data applications in heatlthcare.

4. Sustaining a Relationship

It’s not enough that institutions only focus on satisfying their consumers during a direct contact period. It has to be an organically built relationship which has to grow over time, so every time a patient or any of their family or friends need medical aid or expertise they recommend that one medical care centre.

To put it simply, it’s much like how a seller builds a clientele; let’s say you have a dental clinic and someone comes to you for a root canal, it’s your job to make sure they come to you during their next dental problem or recommend you to their friends or families. Value-driven customer care can be boosted significantly with business intelligence; it lets you keep a database of all your patients so you can actually be in touch with them, be it through generic mails or even with personal advice.

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This works towards validating an organization’s long-term commitment towards their patients’ medical needs. Since this is primarily about engagement, it’s essential to make sure that the intelligence is used to come up with relevant solutions targeted at better response rates, and not something redundant, which could be a waste of resources. 

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Business intelligence helps medical businesses identify opportunities which can help them earn more credibility among their customer or patient base; of course, a medical institution can’t just be commercially-driven, but in fact, needs to prove its commitment to their patients’ well-being.

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So, it’s important to recognize which service or form of medical aid is relevant for each patient; with the help of an existing database, medical organizations can work on their accountability and actually have returning customers, who may also be recommending a certain practise to their family or co-worker.

There’s a decision-making process involved here too, with the help of business intelligence you can categorize patients according to their needs, be it primary care or high-needs, and curate services which would be relevant to them. For instance, if two people from the same family go to one medical institution, BI can actually help the business in identifying opportunities or packages which will appeal to them.

If you are curious to learn about data science, check out IIIT-B & upGrad’s PG Diploma in Data Science which is created for working professionals and offers 10+ case studies & projects, practical hands-on workshops, mentorship with industry experts, 1-on-1 with industry mentors, 400+ hours of learning and job assistance with top firms.


Rohit Sharma

Blog Author
Rohit Sharma is the Program Director for the UpGrad-IIIT Bangalore, PG Diploma Data Analytics Program.

Frequently Asked Questions (FAQs)

1How is business intelligence being used in the healthcare industry?

Business Intelligence (BI) can be very beneficial for the healthcare industry as it can help healthcare providers gain insights to improve patient safety and outcomes. Other than that, BI can also help the healthcare industry to reduce costs and eventually raise its revenue.

The physicians can better monitor as well as forecast diagnoses for different patient diseases. BI can also be used for gaining a better insight into the financial operations to identify both highly profitable and underutilized services for a better understanding of its results.

All the business intelligence solutions completely rely on big data in the healthcare industry. This is because there is a huge increase in the amount of digital data available in the world. When this data is used rightly by BI analysts, it becomes easy to get better results in the healthcare industry.

2What is the work of Business Intelligence Analysts?

The main work of a Business Intelligence Analyst is to collect the data, analyze it, and then extract necessary information from it to share it with the right audience. A company's overall performance is impacted by the tasks performed by a business intelligence analyst. If we drill down, we can easily understand the working of a BI analyst with the help of the below tasks:

1. Collecting the available business intelligence data
2. Storing the data in the organization’s database
3. Analyzing the dataset
4. Utilizing the results from analyzed data5. Preparing analytical reports for making them easily understandable for non-technical people

3What are the skills required for becoming a Business Intelligence Analyst?

Data analysis requires an individual to be highly skilled with database management and critical thinking to determine the process of gathering data. Some of the valuable skills every BI analyst need to possess are:

1. Data analysis
2. Data modeling
3. Knowledge of data warehousing
4. Critical thinking
5. Communication skills
6. Database management and building analytical reports
7. Data mining

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