Thanks to the movies, we can brag about having a general idea of what robots look like. They are often powered by chips or a similar tech. However, when we talk about artificial intelligence (AI), there’s usually that extra human dimension to it. It’s perceived as a robot with human-like similarities.
In fact, Merriam Webster Dictionary defines artificial intelligence as “an area of computer science that deals with giving machines the ability to seem like they have human intelligence”.
Case in point.
Technically speaking, AI operates on algorithms such as machine learning, deep learning, and natural language processing.
The reality today is that the number of companies adopting AI technologies to enhance task completion and make things much easier is on the constant rise. Of particular importance is the fact that the Artificial Intelligence technologies are used for customizing and creating the best experience for users. The level of efficiency and consistency that AI brings, however, is nowhere near levels achievable by human hands, despite the added advantage of eliminating human error.
Let’s consider popular companies Google, Walmart and Spotify as examples:
Google uses the AI machine learning algorithm to make the search results more accurate. The machine basically understands and learns the search patterns of the user and uses this to improve the user’s search experience.
Walmart uses a powerful combination of machine learning, big data and internet of things to improve customer experience. These technologies help in managing the vast Walmart inventory, keeping it well-supplied with the most sought-after items, but it also allows for faster and more seamless online shopping experience.
Spotify uses the AI deep learning algorithm to suggest to users music that is similar to what they listen to and that they will enjoy.
AI-driven tools and technologies will only increase, and the possibilities are endless, to say the least.
Take a look at this infographic by 16Best below, and you’ll learn that the future is a lot closer than you think.
Whether AI is taking over our jobs or not is debatable, but it’s a well-known fact that more and more brands are exploiting it for marketing purposes.
Let us know your thoughts on the usage of Artificial Intelligence in Branding/Marketing in the comments below!