With all the buzz about AI going around, you might wonder, ‘where is AI used in our daily lives?’ Trends in AI & ML are frequently changing and in this article, we’ll be answering the AI applications in detail.
An expert system in AI is at work that allows artificial intelligence technologies to simulate the judgement and behaviour to solve complex problems and provide the decision-making ability like a human expert. You can find many applications of artificial intelligence in real life. In this article, we have listed a few of them.
Let’s get started!
Top 7 Real-World Artificial Intelligence Applications
1) Personalized Online Shopping
Personalizing your experience has become the latest motto of all tech giants. E-commerce stores aren’t behind either. They use AI-powered algorithms to curate the list of buying recommendations for you. Amazon’s recommendations are a great example of AI in e-commerce.
They first collect user data by seeing what you searched for recently, what you clicked on, etc. Then, they create a list of the products you might be interested in for different categories. Through this personalization, you get relevant products to choose from, and your buying experience becomes far smoother.
Their recommendations are based on many data points, including your recent searches, your location, and your device, as well. For better personalization, they identify your location and show you products only in the currency you use.
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2) Finance
Credit card fraud is one of the leading problems faced by the finance sector in India. AI is helping in tackling this issue. Card companies are using AI to predict frauds before they even take place. How does AI do that?
They first gather all the cases of fraud and use AI and ML to identify patterns among them. Then, they let AI check the current user activity of suspicious accounts and help them find out whether it’s fraud or not. Card companies can now implement many preventative measures such as alerting the registered user, to minimise credit card fraud cases.
Many stock traders also use AI applications for predicting stock prices and making investment decisions. Investors are using AI to analyze the balance sheets of businesses to make more informed decisions regarding their investments.
The finance sector is seeing applications of artificial intelligence in numerous areas.
3) Enhanced Images
Do you like the blur effect on photographs? Thank AI for it.
Cameras and apps use AI to apply different effects on images. AI can help in object identification in images. By using this feature, many apps and cameras let you add a variety of impacts on your photos.
You can blur out the background, increase focus on a particular object, add filters to specific objects, and do a plethora of other amazing experiments on your photos with the help of AI. Google Photos also uses AI to let you look up photos of particular people in your collection. It identifies the faces of different people in your pictures and enables you to search accordingly.
4) Travel
Travel companies are using AI for several tasks. Apart from enhancing their customer support (which we’ve discussed later), they are also using AI tools for determining prices. AI and machine learning applications help travel companies calculate profitable yet affordable prices according to various factors.
For example, if it’s the holiday season, and the demand for people going to Goa is high, the prices of these hotels would rise accordingly. Google Maps also uses AI and machine learning to provide its users with accurate trip estimations.
It can use AI to evaluate the level of traffic on the roads and give an accurate estimate for the trip. It can also calculate the estimated time it will take you to reach a particular point through different modes of travel, including bus, trains, and flights.
5) Customer Support
What’s a common change you’ve noticed on websites recently.?
No, we’re not talking about the ‘cookies’ or ‘push notifications.’ We’re talking about the chatbots which greet you with a simple message.
Chatbots are a great example of how AI can automate different tasks in an organization. Chatbots help new visitors to a website to find what they want. They foster familiarity and enhance the user experience considerably.
Chatbots can perform a bunch of other tasks, such as leading the customer to a particular page and answering your questions. You can’t have a customer support professional present 24/7 to talk to every visitor of your website. But you can have a chatbot for this task.
6) Smart Home Devices
Smart home devices are in trend because of the convenience they add to everyone’s lives. You must’ve bought one for yourself too.
These tools are also using AI to learn your behaviour, and they enhance themselves accordingly. From natural language processing to other sophisticated applications, these devices use robust AI to keep your experience comfortable.
These devices can perform many tasks such as playing a particular track on the speakers or ordering something on Amazon. All of these tasks require them to use AI and deep learning algorithms.
They continuously learn about their users to enhance user experience. While they still have a long way to go, they are certainly one of the most powerful examples of artificial intelligence.
7) Social Media Platforms
Among the many applications of artificial intelligence in the real world, the most prominent one is in social media. Social media platforms use AI for many purposes to make sure that your experience keeps improving with every click. For example, the advent of chatbots created a stir in Social Media.
Take, for example, LinkedIn’s ‘People you may know’ section.
LinkedIn’s algorithms analyze your profile, find its peculiarities, and then compare it with the other profiles present in its database. It suggests other profiles according to the similarities it finds between your profile and theirs. AI also empowers these platforms to show relevant ads to their users according to the users’ interests.
So if you liked the picture of a car in your feed, you might begin to see ads of car companies. These companies use AI and ML for managing user data, too, because it keeps expanding every day.
8) Healthcare industry
The healthcare industry is reaping the benefits of technology in the most unique ways. Artificial intelligence has shaped the healthcare industry in ways that were not possible before.
Artificial intelligence is facilitating the early diagnosis of diseases. Pathologists can use AI to detect fatal diseases such as cancer, etc early.
AI also brings accuracy with it, which allows not helps in early detection but also mitigates the chances of the disease turning fatal.
9) Virtual Assistants
The online platforms are adding a new feature to their websites, and that is virtual assistants. These assistants are useful in answering the queries of consumers.
Organisations prefer to have a name for their virtual assistants which adds a touch of personalisation to the website. The integration of cognitive computing and augmented reality and enhanced gestures of body and speech bring real touch to communication.
10) Agriculture
The agriculture sector is highly important, a large population is dependent on agriculture, and it is one of the important contributors of revenue to the economy with its supply of imports and export.
The AI-powered machines enable the farmers to determine the soil and crop health using machines. The machines are also helpful in determining the number of fertilisers, monitoring the crop rotation methods, weather monitoring and forecasting and most importantly the crop quality.
Moreover, AI integration becomes useful in spraying the insecticide, weed detection and real-time monitoring of harvesting, crop production, etc.
11) Surveillance
AI enables the instant monitoring of incidents or footage in real time. The traditional approach of monitoring would result in constant intervention from humans. That is time-consuming and prone to errors and fatigue.
Whereas, AI-powered surveillance allows for 24*7 monitoring with accuracy and full coverage of the incidents.
12) Education
Education is one of the advanced artificial intelligence applications. Education is being influenced by AI, which is not only making the learning process faster but the teaching process as well.
AI is being used for automating administrative tasks such as marking scores, attendance, data management, etc.
The learning process has become much more real with the application of technology. Moreover, education has become more reachable; individuals having lack of means can educate themselves using the power of AI.
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13) Engineering
Engineering applications of artificial intelligence would be supporting in the engineering tasks. The AI tasks could provide automation for tasks that are time-consuming but important to be done. This allows the engineers to focus the engineers in performing important and high-priority tasks.
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Isn’t AI interesting?
As you can see, AI is an amazingly powerful tool and startled the world many times, which we can use in many industries. From finance to social media, it has already become a crucial part of many companies. If you are keen on learning more, check out IIIT-B & upGrad’s PG Diploma in Machine Learning and AI Program.
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