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15 Interesting Digital Marketing Books to Refer

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27th Jun, 2022
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15 Interesting Digital Marketing Books to Refer

The digital ecosystem is thriving at a lightning-fast pace. Today, the age-old traditional marketing practices that once proven results no longer offer assurance for victory. The consistent flow of data on the web has shifted the valued offline marketing industry to the digital space. Although this significantly extends the target area, it demands twice as much effort to create well-engaging marketing practices. A volatile field like digital marketing requires both the strength of excellent marketing concepts and a creative, fresh stream of ideas. 

Digital marketing has become a reliable means for customers to better understand the brand they wish to use. It also allows brands to reach out to their target base and provide services to cater to their individual needs and pain points. Projections claim the American digital advertising industry to experience a growth of up to 460 billion U.S dollars by 2024-25, elaborating on its unstoppable growth and career scope. But how can you start a career in digital marketing or improve the one lacking? Digital marketing books can rescue you!

Here are the fifteen best digital marketing books for beginners or people looking for a successful career in the digital marketing sphere!

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Marketing 5.0: Technology for Humanity by Philip Kotler

The book efficiently captures the ever-changing behavior of customers and how they affected previously made strategies to resurrect in a new shape and form for better implementation. It explores the detailed changes from a technological point of view and the business models working in alliance with such changes.

The Zen of Social Media Marketing  by Shama Kabani

The book lies more towards extending a “how-to” to things relevant to social media platforms. It explores various social media tools and how marketers can use them to benefit their marketing strategy. Truly zen for people exploring social media channels for thriving in digital spaces.

Ogilvy on Advertising by David Ogilvy

Although published in 1985, the book is a reverent guide for marketers to read at least once in their lives. The book unveils secrets behind David Ogily’s winning advertising strategies through the years while encouraging marketers to leverage the same tools.

Digital Marketing for Dummies by Ryan Deiss and Russ Henneberry

The book perfectly captures all aspects of digital marketing, from content creation to SEM. The guide-like books narrate proven strategies marketers can apply in their digital marketing strategies. Beginners can use this book to get started.

Marketing Communications by PR Smith and Ze Zook

The book integrates online and offline marketing techniques and focuses on creating better digital interaction with customers. It navigates current marketing channels and offers insights on leveraging the same towards growth. Marketing professionals Smith and Zook have included some great insights to make this book truly unique.

Lean Analytics by Alistair Croll and Benjamin Yoskovitz

A constant flow of data has allowed marketers to use analytics for extracting user insights on their preferences and requirements. The book explains how to use these metrics for your benefit and create winning strategies. Readers can look into given case studies from leading brands to learn the most effective analytics usage.

Brand Storytelling by Miri Rodriguez

The award-winning book offers more profound insight into marketing tactics through customers’ eyes by prioritizing their stories in the campaigns. The writer emphasized storytelling, the most crucial aspect of creating a relationship between the brand and customers. 

Purple Cow by Seth Godin

Written by a business executive, Purple Cow explores the winning strategies of leading brands such as Apple and Starbucks, narrating the secret behind their unique marketing strategies and how they capture countless customers. The book is relevant for both beginners and professionals.

Digital Marketing Analytics by Kevin Hartman

The book narrates digital marketing analytics’s practical and theoretical base and how marketers can create winning strategies. In addition, the book compares the historical and current applications of digital analytics while predicting the future at the same time. 

Viral Loop by Adam L. Penenberg

Viral Loop should be a must-read for marketers looking to gain more insight into the trends going viral. The book explains how products and services are designed to go viral in today’s marketing age, relying heavily on social media channels such as Facebook and Twitter to analyze customer behavior.

The Power of Visual Storytelling by Ekaterina Walter

As the name suggests, the book emphasizes exploring the power of visual media as a storytelling medium over lengthy, monotonous content. Social media has opened doors for bite-sized content, and visual media takes most of the credit for its success. 

Marketing Made Simple by Donald Miller

Marketing Made Simple offers advice on sales funnels to beginners or small business owners to gradually increase their growth without spending mounds of unreliable media agencies. The book extends easily comprehensible sales strategies to attract growth and consistent engagement. 

Jab, Jab, Jab Right Hook by Gary Vaynerchuk

Marketing entities looking for valuable advice on social media marketing are recommended to read this book, which explores the practice of using social media to fuel growth. Social media management becomes easier when you go in-depth with this book, as the book relies entirely on winning public opinion through social media management strategies.

Digital Branding by Daniel Rowles 

Digital Branding is an easy read for both beginners and leaders in their sphere. It provides step-by-step marketing strategies while using the right tactics and tools to win customers. The book includes the latest technological advancements, so you’ll get to catch up with industry trends in one go!

Hit Makers by Derek Thompson

Hit Makers is an interesting read that explores the science and history of customer behavior. Their likes, and dislikes, all play a crucial role in shaping marketing strategies. But how do these factors change? That’s what the book is all about! It is an interesting read, so make sure to add it to your read list.

Fuel your Digital Marketing Career with Advanced Certification

Digital marketing resources extend excellent value to uplift your marketing skills, but there’s more to your resume than just skills. The right certifications!

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upGrad offers Advanced Certificate in Digital Marketing and Communication to strengthen your resume and your skillset in alliance with industry-related study structures. The 30-50 week-long program extends digital marketing skills covering content marketing, business analytics, and digital marketing to further enhance your skillset with in-demand subjects. 

The course highlights the in-trend essentials of digital marketing for traditional marketing specialists, freshers, and learners looking to extend their marketing horizons. upGrad is a leading platform specializing in delivering high-quality digital learning ecosystems to around 40,000+ learners across 85+ countries. Career guidance, peer-to-peer networking, expert training sessions, and hand-projects are some of the platform’s various features. Thus, along with digital marketing books for self-studying sessions, enroll with upGrad to learn more!

Conclusion

Digital marketing books act as a guide for beginners while helping professionals upskill their marketing tactics towards a better role in their organizations. With the marketing trends changing every week and month, it is better to look for up-to-date variants of marketing books, so the next time you plan a campaign, your strategies will include only top-notch industry trends and ideas.

Profile

Karan Raturi

Blog Author
Karan Raturi is the General Manager of upGrad North America. He has also led various finance, strategy, and operations teams at Wayfair, Kurt Salmon, and IBM.
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Frequently Asked Questions (FAQs)

1Can I learn digital marketing through books?

Yes! Digital marketing books are fluent in providing experiences and conceptual knowledge by industry experts with their tried and tested methods. By referring to leading digital marketing books, you can enhance your practices dramatically. But, don’t entirely rely on the books. Keep engaging with content like digital marketing blogs or podcasts for up-to-date knowledge that you can use following the volatile trends.

2What is the scope of digital marketing in the U.S?

Digital marketing practices are required to make a digital presence for any brand or organization, which is essential in the current age where a major portion of the population explores the digital ecosystem to find services. The U.S digital marketing industry is extending great opportunities as it seeks well-qualified candidates to add to its continuously growing digital marketing revenue, making it an exceptional place for younger minds to step into.

3Is digital marketing a well-paying career option?

Along with being a lucrative career path with a dynamic working environment, digital marketing opens the door to stiff competition, influencing the type of pay one receives at their position. A digital marketer has the opportunity to earn up to $61,646 on average in U.S. Candidates with creative flair are preferred over freshers with no experience, so try to expand your resume.

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