Digital marketing has become the most coveted job field in recent times. It is widely used to market companies’ products and services to create a wide brand presence. Observing the inevitable growth, people from all disciplines are ecstatic to hone digital marketing skills by enrolling in different digital marketing courses to enter this field.
Digital marketing is a part of marketing that focuses on using different digital channels. It involves creating content and promoting them to increase the reach of different products and services. It also involves using mobile and laptops, social media, search engines, etc. If you are interested in a digital marketing career, upskilling and creating a digital marketing resume is the way to go!
Here’s how to make your digital marketing resume attract lucrative opportunities amid top recruiters.
Components of a Digital Marketing Resume
You must be well-acquainted with the essentials of a digital marketing resume and its features before creating one. In order to bag opportunities from reputed market names, your resume must perform well on the industry standards and include updated skills relevant to digital marketing in this era.
If you are a fresher, you must highlight your education and why you are a great fit for the role. However, if you have any experience, you must leverage it and highlight the achievements of your previous job relevant to the profile you are applying to. A resume is the first impression of a candidate that helps the recruiter analyze your professional expertise along with your strengths and weaknesses.
Before you begin to create a digital marketing skills resume, keep a photo handy with you. A professional picture creates a better first impression. Also, ensure your resume maintains a formal flow of language.
A career objective is one of the most critical parts of a digital marketing resume. It highlights your career aspirations and how they align with the organization. You may alter the objective based on the role and the company but try to keep it as realistic as possible. Highlight the reasons why you are an asset to the company.
Instead of a career objective, you can also add a profile summary. The section hooks the recruiter and gives them an overview of your candidature.
Digital Marketing Experience
You must include your digital marketing projects and work experience in your resume. Add the job title, the name of the company along with the duration for which you worked for the company. You must also include the work description and your achievements in that particular company. Use two to three bullet points to showcase the results that you achieved in the company.
Other Relevant Experience
If you have previously worked on projects or internships, you should include them in your digital marketing resume to enhance credibility. These experiences don’t need to be precisely for digital marketing. If they have contributed to your professional growth, the recruiter must know about it.
In this section, candidates need to add their educational qualifications. Mention your high school, intermediate, graduation, and other degrees in this section, along with the institute’s name and the course’s duration. Some companies ask for percentages scored at different levels. Be sure to add those numbers as well.
A digital marketing skills resume should have essential soft skills to perform seamlessly in the role. Some popular soft skills include leadership, communication, planning, teamwork, etc. Soft skills aligned with your role are as important as hard skills, especially for a people-centric job profile like marketing.
Technical skills are the most important part of any digital marketing resume. As digital marketing is a technical field, aspirants must have the skills that are relevant to the field. Digital marketing involves expansive skills. Include every skill where you own proficiency in your resume.
Check the job description and include the skills only relevant to it. Some of the important hard skills for digital marketers these days include:-
- Content Marketing
- Email Marketing
- SEO and SEM
- Digital Media and Analysis
- Social Media Management and Advertising
- Media Planning
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Tools are an imperative part of digital marketing to serve different purposes. Companies are looking for individuals with hands-on experience working on these digital marketing tools. Generally, the requirement is included in the job description.
If you are proficient in any digital marketing tools, you must highlight it in your resume. Some of these tools include:
- Google Ads
- Google Analytics
- YouTube Analytics
Additional certifications work as brownie points for your resume. If you have completed digital marketing certification courses, make sure you include them in this section of your resume. These certifications act as proof of the skills that you add to your resume. Also, it allows recruiters to know your versatility through your consistent upskilling.
This section of your digital marketing resume highlights the extra-curricular activities and other achievements you have won throughout your professional career. This section welcomes details like participation in seminars, events, high-scale projects, and other relevant events. You can also include your volunteering experiences in this section. Offer your recruiters a glance at your professional excellence through this digital marketing manager resume section.
The section demands basic personal details about yourself, like your date of birth, contact number, email, etc. This is one of the most important sections of your resume, as the company will reach out to you using these details.
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A Step-by-Step Guide for Creating Digital Marketing Resumes
If you are creating a digital marketing manager resume or a resume for any other digital marketing role, you will have to prepare and plan for the same. Listed below are steps to follow and create an effective resume:
Understand the job
Try understanding the job requirements and the employer before you apply to the company. Different companies have different digital marketing needs, so you need to prepare for the role before going for the interview. While some companies might be looking for professionals to join pre-existing digital marketing teams, others might be looking for a primary resource who will help the company build digital marketing strategies. Therefore, understand the job before you create a resume.
Know the company
Once you have applied to a company, read up more about it. Try to understand their values and mission and what they are looking for in an ideal candidate. Go through their official website and social media handles to understand the company better. Once you know it well, you can easily curate a resume, keeping in mind what serves the organization.
If you are mailing the resume to the company, or if the company requires a cover letter, you might need an elevator pitch. An elevator pitch includes a synopsis of your work experience and everything else you have done. The pitch will help you decide on the skills and relevant experience that should be included in your digital marketing resume.
Optimize your Resume
Companies run a resume scanner before they shortlist your resume. You should try to optimize your resume for ATS by including relevant keywords. Go through the job description carefully and highlight some important key phrases and keywords. Try to include those keywords in your resume to clear the screening process.
However, don’t go overboard with adding keywords, as the employer will go through the resume at a later stage.
Highlight your Abilities
Different companies have different requirements. While you may have an overarching understanding of digital marketing, you should try to be precise in your resume. A company might be hiring an SEO Specialist or a Content Marketing Manager. Try presenting your experiences in a way that aligns with the company’s requirements.
Create a Concise and Clean Document
Your digital marketing resume should ideally fit on a single page. You need to be precise in creating a snapshot of your experience. Brevity is the key to writing digital marketing resumes.
Also, you should organize your content well and use a clear design for your resume. Go with standard fonts and keep the formatting clean.
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Digital Marketing Resume Sample
Here’s a digital marketing resume sample to help you with creating your resume:
More about the course:
Kickstart your digital marketing career with upGrad’s Advanced Certificate in Digital Marketing
and Communication. The course is curated in association with MICA, Ahmedabad, a premier institute specializing in strategic marketing and communication, to help you attain digital marketing tactics and lucrative opportunities in the future.
Some highlights of the program are:
- Recognition from MICA, Ahmedabad
- Learn from industry experts in companies like Star Sports, Zivame, Thomas Cook, etc.
- MICA Executive Alumni Status
- Access to a video library with 90+ tools
- No Cost EMI Payment Option
- More than 15 case studies and live projects on Digital Marketing
Now you know how to write an interesting and eye-grabbing resume for digital marketing roles. You must bring all your thoughts together before creating your digital marketing resume. Once you start with it, things will start falling in place.
Select a professional template and make sure that the formatting is good. Your resume should look organized, and the key highlights should come out loud and clear.
What are some of the tools that one can add to a digital marketing resume?
There are several tools used in digital marketing. These tools include Adobe Creative Suite, SEMrush, Google Ads, MailChimp, etc. You can add any of these or more based on your experience with the tool.
What should I include in my career objective Digital Marketing resume?
The career objective of any resume should align with the job's requirements. Also, it should include your expectations from your professional journey and the contributions you can make as an individual.
How much do digital marketers earn in India?
The salary of a digital marketer depends on the role and the expertise. It may range anywhere between INR 4,00,000 to INR 10,00,000 per annum.