Marketing Courses in Canada: Top Universities, Fees, Requirements, Eligibility & Scholarships

As the business world evolves, marketing has become essential to any successful business. With the increasing demand for marketing professionals, marketing in Canada is becoming a popular option because of the wide range of options to pursue a career in this field. The duration of the courses varies from one year to four years, depending on the study. The courses can be taken full-time or part-time; some universities offer top online courses. The average tuition fee for international students is approximately CAD 45,000 per year. Marketing courses in Canada offer various specializations such as digital marketing, marketing management, marketing analytics, and more. The students are provided with the best knowledge and skills required to succeed in the marketing industry and make a promising career.

Highlights of Marketing Courses in Canada

Here is a table highlighting the top universities for marketing courses in Canada in 2023:

Why Study Marketing Courses in Canada?

• Canada is known for providing high-quality education. The universities in Canada are recognized globally and provide students with an excellent education that is highly valued by employers.
• Canada is a multicultural country, and the universities reflect this diversity. Studying marketing in Canada provides students with an opportunity to interact with people from different cultures and backgrounds, which enhances their learning experience.
• Canada has a strong economy, and the demand for marketing professionals is high. Studying marketing in Canada provides students with excellent job opportunities after graduation.
• Canada is known for being a safe and friendly country. Students can study in a safe and welcoming environment that is conducive to learning.
• Top business schools and universities in Canada have established partnerships with various businesses to offer modern marketing technology and practices to refine their expertise in the field and get internship opportunities.

Best Universities for Marketing Courses in Canada 

Level of Study

Bachelor's Degree

A Bachelor's degree in Marketing usually takes four years to complete. The courses offered at this level include principles of marketing, consumer behavior, branding, and advertising. The eligibility criteria for a Bachelor's degree in Marketing are a high school diploma or equivalent, a minimum GPA of 3.0, and language proficiency requirements: IELTS: 6.0 - 7.0, TOEFL: 80 - 88, PTE: 54 - 60 and CAEL: 60 - 70 and SAT or ACT test scores.

The application process for a Bachelor's degree in Marketing involves the following:

• Go to the university's official website and get all of the necessary information on qualifying requirements and intake dates.
• Upload scanned documents such as transcripts, resumes, entrance exam results, etc.
• Fill out the application form for the university and pay the application fees.
• After finishing, you will get an email from the institution. It can be used to check the status of an application.
• The university will send you an acceptance letter if your application is accepted.
• Accept the offer letter and pay the tuition payments to secure your seat.

The marketing in Canada fees ranges from CAD 30,000 to CAD 60,000 per year.

Master's Degree

A Master's degree in Marketing usually takes two years to complete. The courses offered at this level include marketing research, marketing strategy, digital marketing, and product development. The eligibility criteria for a Master's degree in Marketing are a Bachelor's degree in a related field, with a minimum B average in the last two full years (or equivalent) of academic work, strong internships, or prior work experience is recommended, essays (2 written, 1 timed written, 2 videos), An up-to-date resume, two references, one of which must be from a professor, official copies of transcripts and proof of English language proficiency.

The application process begins with creating a profile in the online system. Check your email after submitting the profile page to generate a password for your application.  After that, submit important documents, such as transcripts, a resume, personal statements, letters of recommendation, etc.

The master's in marketing in Canada fees ranges from CAD 25,000 to CAD 35,000 per year.

Ph.D. Degree

A Ph.D. in Marketing usually takes four to six years to complete. The courses offered at this level include research methods, consumer behavior, and marketing strategy. The eligibility criteria for a Ph.D. in Marketing are a Master's degree in a related field, a minimum GPA of 3.0, language proficiency requirements, transcripts, a letter of reference, a statement of interest, supervision, and citizen verification.

The application process for a Ph.D. in Marketing involves submitting transcripts, a resume, personal statements, letters of recommendation, and other important documents. The cost of studying for a Ph.D. in Marketing ranges from CAD 25,000 to CAD 30,000 per year.

Scholarships & Financial Aid for Marketing Courses in Canada

There are several scholarships available for students pursuing marketing in Canada. Here are the top scholarships for the specialization in the country, along with their detailed eligibility criteria, deadline, and scholarship amount offered:

1. The Ontario Graduate Scholarship: This scholarship is awarded to international students pursuing graduate studies in Ontario. The scholarship provides CAD 15,000 per year for two or three years. The deadline to apply for this scholarship varies depending on the university.
2. The International Entrance Scholarship: This scholarship is awarded to international students who demonstrate academic excellence and are entering their first year of study. The scholarship provides CAD 10,000 per year for four years. The deadline to apply for this scholarship varies depending on the university.
3. The Canadian Commonwealth Scholarship Program: This scholarship is awarded to international students pursuing a master's or doctoral degree in Canada. The scholarship is worth $10,000. The scholarship covers tuition, books, and living expenses. The deadline to apply for this scholarship is in March.
4. University of Alberta International Entrance Citation: The University of Alberta International Entrance Citation program is an exciting and productive opportunity for Alberta's first-year students highly ranked in their department at admission.

Career Opportunities after Marketing in Canada

Studying marketing in Canada provides students with excellent job prospects after graduation. Here are the best marketing in Canada job roles students can pursue after completing their marketing courses: