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Destinations
Exams
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The MSc in Digital Marketing & Data-Driven Strategy at EDC Paris trains students to create high-impact campaigns using analytics, marketing tech, and performance-driven strategies.
Why choose MSc Digital Marketing & Data Driven Strategy at EDC Paris Business School France?
Develop expertise in digital marketing, consumer analytics, and data-driven strategy. Gain hands-on skills in SEO, social media, campaign optimisation, and analytics to drive measurable growth. Graduates are ready to lead digital transformation in global organisations.
Online Duration
6 Months
On-Campus Duration
18 Months
Internship
4-6 Months
Accreditation
EFMD
Earn an MSc Digital Marketing & Data Driven Strategy degree from EDC PBS
Turn credits into milestones with an industry-shaped curriculum built for real-world skills.
1. Argumentation and Critical thinking (3 ECTS)
2. Contemporary economics (4 ECTS)
3. Corporate Finance (4 ECTS)
4. Entrepreneurship & Business Plan (4 ECTS)
5. Strategic Management (4 ECTS)
6. Sustainability and CSR (4 ECTS)
7. Business Communications (3 ECTS)
8. French Language (A1 & A2 Levels) (4 ECTS)
Note: Please refer to the upGrad brochure for full course roadmap.
1. Semester 2
Cross Culture Management
Entrepreneurial Finance and Accounting Management
Financial Analysis
International Strategic Management
Mission: Business Development
Business Development
French as a foreign language
Soft Skills
2. Semester 3
Consumer Neuroscience & Behavioural Economics
Marketing Analytics & Customer Data Platforms
Predictive Analytics for Marketing
Content Strategy, SEO & Social Intelligence
Business Intelligence & Advanced Visualisation
Cultural Intelligence & Global Leadership
Responsible Leadership in the Age of AI
Masters Thesis Methodology
3. Semester 4
AI & Generative AI for Marketing
Experimentation, A/B Testing & Causal Inference
Growth, Performance & Attribution Modelling
Data Strategy, Martech & Privacy
Capstone: Data-Driven Marketing Strategy
Geopolitics, Power & International Business
Global Challenges & Digital Transformation
Masters Thesis
Note: Please refer to the upGrad brochure for full course roadmap.
Accelerate your study abroad journey to outperform peers in the nearest campus intake* with advanced academic standing.
Significantly reduce tuition costs while gaining a leading degree, global exposure, and strong career outcomes.
₹22.2 Lakhs (€22,000)
₹24.3 Lakhs (€24,000)
Merit-based
~₹46.6 Lakhs
Online Fee:
₹4.50 Lakhs (€4,440)
On Campus Fee:
₹12.1 Lakhs (€12,000)
On-Shore:
₹18.2 Lakhs (€18,000)
Savings of ~₹6 Lakhs
Merit-based
University discretion
~₹34.8 Lakhs
Savings of ~₹11.7 Lakhs
Check academic, language & work-ex requirements to determine your eligibility for this study abroad program.
Maximize your earning potential and get same global career outcome at an affordable cost.
Total Expense
Over 2 years
₹34.8 Lakhs
Total Earnings
In 2 years
₹1.2 Cr
Disclaimers
Important notes
1}Returns are calculated considering students work throughout the length of the PSW Visa.
2}Salary and stipend figures are approximate and represent a median value.
3}This is not a financial offering. Any references to returns are illustrative and indicate how you may potentially benefit from the Program.
4}The amounts shown are approximate values and may differ based on various factors. Living costs are approximately calculated for the length of on-shore component in/outside the campus.
5}Internship duration may vary from 3-6 months, wage/hour is taken as ~€12/hour for internship stipend.
A global hub for innovation, research, and real-world learning surrounded by opportunity, energy, and global ambition.
Paris, a global hub of fashion, culture, business & education, offers top universities, startups, and a lively student atmosphere.
Living Cost
€12,000 per annum
upGrad Students
100+
upGrad USP
Alumni Support
€86,927
Avg salary
per annum
1,000+
Job
openings
Business Intelligence Analysts are responsible to analyze data, generate reports, uncover insights, and support informed business decisions.
€65,337
Avg salary
per annum
12,000+
Job
openings
Social Media Managers are responsible to create content, manage platforms, engage audiences, track performance, and grow brand presence online.
€54,000
Avg salary
per annum
1,500+
Job
openings
Digital Project Managers are responsible to oversee digital initiatives, align teams, and deliver innovative solutions on time.
€81,000
Avg salary
per annum
300+
Job
openings
Digital Solutions Heads are responsible to drive innovation, craft strategies, and deliver impactful tech-driven business outcomes.
€48,000
Avg salary
per annum
15,000+
Job
openings
Data Analysts are responsible to collect, clean, and analyze data, generate reports, and provide insights to support effective business decisions.
€54,050
Avg salary
per annum
250+
Job
openings
Digital Marketing Managers are responsible to lead online campaigns, optimize digital channels, drive engagement, and boost brand presence.
Applications, visa support, counselling, and planning—everything in one place.
Get personalized expert guidance to simplify your journey — from university selection to application success.
upGrad learners receive exclusive scholarships of up to 40% to make their global education more accessible.
We offer IELTS prep by experienced individuals to help you reach the desired proficiency and achieve the required score.
Maximize your chances of funding with our expert guidance on third-party credit facility. Access loans at competitive interest rates.
Gain access to visa mocks and guidance to breeze through your visa process.
Use our free tools to calculate expenses, assess scores, know your loan EMI—before you apply.
Your admission journey, simplified and supported at every stage.
State-of-the-art labs, student clubs & career centers—fostering learning, leadership & community.
Hear from our learners who turned their study-abroad dreams into reality.
Everything you need to know about pathway program at EDC Paris Business School, France
The program’s strength lies in its proximity to real-world brand ecosystems. Through EDC Paris’s industry connections and alternance opportunities, students gain hands-on experience in digital campaigns, analytics tools, and customer strategy within active business environments. Studying in a market known for global brands allows students to understand how data and creativity intersect at scale, preparing them for roles that require both analytical thinking and strategic execution.
International students can work in France up to 964 hours per year, which is the equivalent of 60% of the standard working week. This means that you can work up to 20 hours per week during the academic year and full-time during breaks. The minimum wage in France is €10.57 per hour, so you can earn a decent amount of money by working part-time in France. Working in France is a great way to supplement your income and help pay for your education. It is also a great way to experience French culture and make some new friends. If you are considering studying in France, I encourage you to look into the possibility of working part-time while you are there.
EDC Paris Business School offers 2 intakes for students coming through the accelerator route. The first intake will be the March intake, and the second intake will be September. Though the application process for EDC Paris Business School will start during the online program, you will be able to go to EDC Paris Business School in the nearest intake from completion of your EDC Paris Business School online program.
upGrad will apply for you to EDC Paris Business School once all the documents are provided by you (as given in the offer letter issued to you by upGrad). Apart from the documents mentioned in the offer letter from the EDC Paris Business School, you will have to give Medium of Instruction proof for application of admission in the EDC Paris Business School.
Yes, upGrad will help you prepare for the English proficiency test to establish your current English proficiency to be eligible for the master's program in France.
Yes, EDC Paris Business School incorporates a compulsory, credit-bearing internship within the curriculum. This internship is undertaken towards the end of the programme and typically spans a duration of 4–6 months.
This program is right for:
For EDC Paris Business School (Online):
For EDC Paris Business School (On-Campus):
Work experience is not mandatory for admission; however, applicants with prior experience may share it.
There are 3 simple steps in the Admission Process which is detailed as.
Step 1 - Application and Document Submission Apply on upGrad.com and submit your documents.
Step 2 - Shortlisting basis overall performance Our admissions committee will review your profile. Upon qualifying, an offer letter will be sent to you.
Step 3 - Enrollment for Access to Prep Content Make a quick block payment of INR 25,000 to reserve your seat and receive immediate access to the prep content and begin your upGrad journey. Complete balance payment with assistance from our loan partners where required.
Yes. upGrad supports learners with both the Academic and Visa Statement of Purpose. The team also conducts guidance sessions to help you understand how to structure a strong SOP, what universities typically expect, and how to present your academic goals clearly.
Living expenses in France for international students are approximately EUR 12,000 per annum. The same needs to be reflected in your bank account.
At least 12-15 hours per week of time commitment is expected to be able to graduate from the program.
Peer-to-peer discussion forum where you can post your queries and your peers/faculty/teaching assistants answer your queries within a day. Regular Q&A sessions with faculty to get clarification on conceptual doubts.
0% EMI with 3rd Party Loan Facilitators /Credit card option availability will vary program wise.
1. Which banks allow using 0% Credit card EMI or Credit card EMI?
No cost EMI is available on credit cards from all major banks (American Express, Bank of Baroda, HDFC Bank, ICICI Bank, IndusInd Bank, Kotak Mahindra Bank, RBL Bank, Standard Chartered, Axis Bank, Yes Bank, State Bank of India, CITIBANK and HSBC)
2. Is there any minimum transaction limit ?
Yes. 50000 is the minimum.
3. Standard Chartered Bank offers 18 or 24 months No Cost EMI ?
No. ONLY 12 months is available irrespective of the Program enrolled.
4. Will I have to pay any extra amount for the EMI transaction?
If you are availing 0% credit card EMI, upGrad will not charge any processing fees or down payment for these transactions. Your bank may levy GST or other taxes on the interest component of the EMI.
5. Are there any fees or down payment?
Certain banks charge nominal processing fees between INR 99 - 500 on 0% Credit Card EMI transaction. If charged, will be billed in the first repayment installment.
6. Can I use my International credit card for 0% credit EMI or Credit Card EMI?
Only the Indian bank credit cards can be used. But you can pay the amount using the Credit card option in one shot / part payments, and later you can convert into EMI from your respective bank. The tenures and interest charged will depend on your bank. upGrad will not charge any processing fees or down payment for these transactions, this will be purely between you and your bank.
7. Are there any charges in case I opt for cancellation/refund from the course after paying balance with no cost EMI ?
Yes, there will be additional charges to the extent of interest paid by the upGrad to the bank, you will be refunded only Principal amount, i.e. the amount actually deducted/blocked from your card. This deduction will be in addition to the amount mentioned in the refund policy shared with your offer letter.
8. Can I Pay Using Multiple Credit Cards ?
Multiple cards can be used to complete the payments using Part payment option make sure to inform the learner, minimum transaction is INR 50000 to opt for 0% CC EMI E.g. Amount to be paid: 150000. I can pay using 2 Credit cards. Yes, Example :
HDFC Card – Part payment – INR 100000
ICICI Card – Part payment – INR 50000
9. How can I opt for Credit card EMI if my bank is not listed in the 0% Credit card EMI or Credit card EMI?
You can pay the amount using the Credit card option in one shot / part payments, and later you can convert into EMI from your respective bank. The tenures and interest charged will depend on your bank. upGrad will not charge any processing fees or down payment for these transactions.
10. Why is the entire amount blocked on my credit card?
Initially your bank will block the entire amount from your available purchase limit and from your next billing cycle, you will be charged the EMI amount. As you start paying your EMI, your credit limit will be released accordingly. For example, if you have made a payment of ₹100000 on 6-months EMI and your credit limit is ₹200,000 then initially your bank will block your credit limit by ₹100000. After payment of your first month EMI of Rs.15000, the blocked amount will come down to ₹85000.
11. Why is interest getting charged on No Cost EMI?
Your bank will charge you interest. However, this interest charge has been provided to you as an upfront discount at the time of your payment, effectively giving you the benefit of a No cost EMI. The total amount paid during the entire EMI tenure to the bank will be equal to the amount to be paid to upGrad.
Eg. Amount payable to upGrad: INR 405000
Let's say Amount deducted at the time of transaction: INR 379850 (Principal amount) Bank charges interest of 12-15% per annum on INR 379850
[Note: Interest factor is reducing rate and not Flat rate]
EMI AMOUNT = INR 33750 x 12 = INR 405000
Effectively, you have taken loan on 379,850 instead of 405,000
Refund Policy: (Programs with prep-session component)
- Students must pay applicable caution money for the enrolment to the Program. This caution amount will be adjustable against the total Program fee payable by the student.
- You can claim a refund for the amount paid towards the Program at any time, before the Cohort Commencement Date, by visiting www.upgrad.com and submitting your refund form via the "My Application" section under your profile. Processing fee of Rs. 20,000/- will be levied. If less than Rs. 20,000/- have been paid in total, the student shall not be eligible for any refund in such case.
- The student shall not be eligible for any refund under any circumstances if any such refund requests are raised post Cohort Commencement Date and student will continue to pay the EMI for the loan (if applicable) and such loan cannot be cancelled. This is also applicable for those students who could not complete their payment and could not be enrolled in the cohort opted for. However, the student can raise a request for Pre-Program deferral as per the policy defined below for the same.
- In case of a refund, the student will be solely responsible for any cancellation of the loan, including but not limited to applicable loan cancellation charges levied on the total cancelled loan amount.
- Students must pay the full fee within 7 days of payment of Caution Money or Cohort Commencement Date, whichever is earlier, otherwise, the admission letter will be rescinded.
- The refund will be processed within 30 working days of commencement of the program after being duly approved by the Academic Committee.
Deferral Policy: (Pre- Program Commencement)
-If a student, due to unavoidable circumstances is unable to commence with the cohort and requests for a deferral before the cohort starts, we provide the opportunity for the student to defer to another batch.
-However, the student will be required to pay 50% of the total course fee amount (inclusive of taxes) before the deferral can be approved. Till this is completed, the student will be assumed to be continuing in the same cohort.
-A student can request for deferral only once and to either of the scheduled cohorts to start in the next 1 year from the batch start date of the initial batch the student enrolled for.
- The student has time till the current cohort launch date to make the payment of the 50% program fee, post which the deferral request will expire. Once the deferral window expires and the student now asks for a refund, the above-mentioned applicable refund policy will apply.
- The fee applicable to the deferred student will be as per prevailing fee for the batch student as opted to defer to (No additional deferral fee is required to be paid).
Deferral Policy: (Post Program Commencement)
-If a student is facing severe issues in dedicating time to the course, we provide the opportunity for the student to defer to another batch.
-A student can request for deferral only once and to either of the scheduled cohorts to start in the next 1 year from the batch start date of the initial batch the student enrolled for.
-The student will be required to pay deferral fees of 10% of the total course amount fee + Taxes if any along with the differential program fees between the two cohorts.
-The deferral request will be approved once the deferral fee is paid.
-Till this is completed, the student will be assumed to be continuing in the same cohort.
- The student has 7 days (including holidays and weekends) from the date of deferral request to make the payment of the deferral fee post which the deferral request will expire, and the student will continue as part of the current cohort.
- If the student completes the deferral payment, the student’s login will be disabled, the student will leave the deferred cohort and the student will start learning on the new cohort from the point of the last assignment that was graded in the deferred cohort. All grades and progress till that point will be carried forward as it is to the new cohort. For clarification, the grades of the graded assignments will be carried forward, whether the student had submitted these grading during the initial stage.
- The deferral can only be requested during the batch for which the student has enrolled is ongoing. Once the batch has been completed, deferral requests shall not be entertained. For clarification, the batch completion here shall mean the “last grace deadline” as communicated by upGrad.
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