A master’s in marketing in the USA spans 10-12 months, available in diverse specializations like marketing analytics, digital marketing, and marketing science. Approximate tuition costs hover between $28,500-64,000 (INR 21,11,950-47,42,624) in the USA.
Applicants can have a bachelor’s degree in any field of study, though work experience and marketing degrees give candidates an edge. 200+ USA universities have post graduate marketing programs. It is also available as an MBA specialization in the country.
Master’s in marketing in the USA- Top reasons for studying
Doing an MS in marketing in the USA is a good move for the following reasons:
Marketing is indispensable for any global business.
Reports estimate skyrocketing growth in marketing sectors over the next decade, outstripping the national average.
Jobs like marketing managers, promotions and sales managers, and advertising executives will grow swiftly.
Marketing managers working in technical and scientific fields may earn the highest salaries in the future.
Public relations, advertising, and related sectors pay handsome salaries to those looking to complete their master’s in international marketing in the USA.
There is high demand for master’s in digital marketing in the USA and master’s in marketing analytics in the USA.
Demand is fast-growing for STEM marketing courses in the USA, which leads to fulfilling jobs in diverse business sectors.
Master’s in marketing in the USA- Top Universities
There are several options for doing your master’s in marketing without GMAT or even with GMAT. It all depends on institution-wise eligibility criteria. Regarding master’s in marketing in the USA rankings, at least 20-25 leading institutions have entered the QS News Ranking list for 2020 (MS in Marketing). On that note, here is a list of the top marketing masters’ programs in the USA for your perusal.
Name of Institution
Name of Business School
Course & Tenure
Fees & Charges
University of Southern California (USC)
Marshall School of Business
MS in Marketing; 1 year
$54,900 (INR 40,68,282)
Florida International University (FIU)
FIU Business
MS in Marketing; 10 months
$31,500 (INR 23,34,260)
The University of Texas at Austin
McCombs School of Business
MS in Marketing; 10 months
$48,000 (INR 35,56,968)
Michigan State University
Broad College of Business
MS in Marketing Research; 1 year
$37,500 (INR 27,78,881)
Texas A&M University
Mays Business School
MS in Marketing; 10 months
$28,572 (INR 21,17,285)
Purdue University
Krannert School of Management
MS in Marketing; 10 months
$31,350 (INR 23,23,144)
The University of Illinois at Chicago (UIC)
UIC Business
MS in Marketing; 1 year
$47,800 (INR 35,42,147)
The University of Alabama
UA Faculty of Marketing
MS in Marketing; 1 year
$30,250 (INR 22,41,631)
Columbia University
Columbia Business School
MS in Marketing Science; 1 year
$64,320 (INR 47,66,337)
Johns Hopkins University
Carey Business School
MS in Marketing; 1 year
$74,500 (INR 55,20,710)
The above-given master’s in marketing in the USA universities list is not all-encompassing. Some institutions have MBA degrees in marketing too. They include Pace University, Southern Connecticut State University, Liberty University, and The City University of New York, to name a few.
Best Marketing Masters Programs in the USA
MS in Marketing is what most aspirants choose to study in the USA, although MBA degrees are also available. MBA in Marketing or MBA in Marketing Management are names of degrees available in this category. Many applicants remain confused about the right educational program to choose and a suitable specialization. MS in Marketing helps in garnering insights about the field and techniques of marketing.
The subject is domain-centered, and research-oriented professionals may go into PhDs as well. MS in Marketing helps in landing managerial positions at companies, PhD and research opportunities, or jobs at research firms. MBA in Marketing is more concentrated on management. This program helps aspirants get a feel of actual finance, marketing, HR, and other corporate functions.
Average Salaries Expected-$134,290 (INR 99,51,359) after course completion.
Eligibility- Bachelor’s Degree in any field.
Master’s in marketing in the USA- Admissions
Doing MS programs in the USA requires an educational curriculum of 10+2+4 or 16 years. You should have a 4-year bachelor’s degree and submit GMAT or GRE scores. International students should furnish TOEFL or IELTS scores. You can directly apply through the official websites of universities.
MS in Marketing in the USA Eligibility
Bachelor’s degree in related disciplines with core subjects of English and Mathematics.
GMAT or GRE testing scores.
At least 83-86% or GPA 3.0 on a scale of 4.0.
TOEFL or IELTS scores.
The minimum scores needed at leading business schools are the following:
Business School
Cut-Off for GMAT or GRE
Cut-Off for IELTS
Cut-Off for TOEFL
FIU College of Business
GMAT: 500 or an equivalent GRE score
6.5
80
McCombs School of Business
Verbal/Quant: 159 (class average)
7.0
100
Marshall School of Business
GRE: 321 (class average)
required: 300 or higher
6.5
100
Eli Broad College of Business
Needed, no minimum score
GMAT average: 670 or GRE equivalent required
6.5
100
UIC Business
Needed
6.5
80
Columbia Business School
Verbal/Quant: 156 or higher
7.5
100
Mays Business School
GMAT: 600 or GRE: 152
6.0
100
Johns Hopkins Carey Business School
GRE: 310 (class average)
required: 300
7.0
80
Krannert School of Management
GMAT: 500 or an equivalent GRE score needed
7.5
93
UA Faculty of Marketing
GMAT: 550 or GRE: 300
6.5
79
Documents for a master’s in marketing in the USA
Marksheets of 10th and 12th standards along with a bachelor’s course.
Updated resume with work experience details.
LORs (letters of recommendation).
SOPs (Statement of Purpose).
Essays based on university guidelines.
Proof of work experience.
Funding proof with minimum account balance being sufficient to cover first-year living and tuition costs.
Cost of Studying for a master’s in marketing in the USA
The cost of study is a vital aspect for marketing aspirants. Here’s taking a closer look:
USA study costs are higher than many other countries. However, financial support comes from several organizations and institutions via loans, scholarships, and bursaries. Here are some of the available scholarships for students:
Scholarship Name
Institution Name
Amount
FIU Online Academic Merit Scholarship
FIU
May Vary
AAUW International Fellowship
American Association of University Women (AAUW)
$18,000 – $30,000 (INR 13,33,863-22,23,105)
SGA Residential Scholarship
FIU
$2,000 (1,48,207)
Partial-Tuition Fellowship
Columbia Business School
Waiver of Tuition Costs
Dean’s Alumni Advisory Board (DAAB) Scholarships
Carey Business School
May Vary
Graduate School Fellowship
University of Alabama
$15,000 (INR 11,11,553)
Jobs after a master’s in marketing in the USA
Graduates in marketing usually get employment in promotions, sales, marketing, and advertising departments of corporations. Digital marketing is one of the fast-growing specializations with analytics, marketing management, and more. Average marketing graduates earn $72,000 (INR 53,35,452) per year in the USA, with leading corporate companies recruiting skilled graduates in large numbers.
Successful graduates get jobs as Marketing Directors, Marketing Managers, Marketing Specialists, Marketing Analysts, Marketing Coordinators, Digital Marketing Managers, and more. Average salaries may hover between $46,000 (INR 34,08,761) and $100,000 (INR 74,10,350)
Pursuing an MS in Marketing for a Rewarding Career
An MS in Marketing will pave the foundation for a rewarding global career ahead, especially across various businesses and corporate sectors. It will help aspirants understand functions like analytics, research, campaigns, digital marketing, and more. The USA is also home to some of the best universities for marketing degrees in the world. Studying here will be a good decision indeed.
Is it worth getting a master’s degree in marketing?
It is certainly worth studying for a master’s in marketing since you will get invaluable finance, consumer, and corporate social responsibility-linked insights along with growing professional networks alongside. Global average tuition fees and rapidly increasing employment opportunities make MS in Marketing a rewarding option.
Is digital marketing a STEM major?
Across many institutions, digital marketing has turned into a highly popular course for STEM learners, comprising almost 50% of overall admissions. It comes before business communications, Excel training, and other courses. Some Master of Science in Marketing courses have also garnered STEM designations in the USA.
Does marketing analytics come under STEM?
Marketing analytics is a program with a STEM designation, and international graduates can apply for Optional Practical Training extensions in the USA. The program is designed to provide students with advanced training. Core subjects in the curriculum are, however, math and technology.
Is market research considered STEM?
Market research is a STEM-designated course with several avenues for research and insights. Operation of data, market intelligence, data warehouses, data mining, and others are an important part of the curriculum under market research. Some of the best US universities for courses in market research are Purdue University, Fordham University, Loyola University Chicago, and others.
Is a master’s in marketing a STEM degree?
Some MS in Marketing degrees have obtained a STEM designation in the USA. These programs come with a strong focus on data analytics offered by Columbia Business School, University of Pittsburgh – Katz, University of Texas – McCombs, and others. A STEM degree enables candidates to work for at least 36 months after course completion.
Is the USA good for marketing?
The USA is a leading destination for those willing to pursue a master’s course in marketing. It is home to some of the world’s leading marketing and business institutions, offering flourishing career prospects and global networking opportunities. Other countries that are good for courses in marketing are the UK, France, Spain, Germany, and others.
upGrad Abroad Editorial Team |4612 articles published
We are a dedicated team of study-abroad experts, ensuring intensive research and comprehensive information in each of our blogs. With every piece written, we aim at simplifying the overseas education ...
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