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Top 10 Books for Entrepreneurs to Widen Their Skills

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31st Oct, 2022
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Top 10 Books for Entrepreneurs to Widen Their Skills

Curious people learn something new every day. Globalization and the Internet have connected the entire world, and information is just a search away. Tremendous progress and developments are made in various industries like healthcare, transport, communication, networks, etc. The stock prices also fluctuate daily. On January 4th, 2022, Amazon witnessed its market capitalization rise by $190 billion in a single day! Due to this, the current market trends also change rapidly, and understanding them becomes a challenging task. Then, if you want to expand your business, start upskilling yourself by reading some books for entrepreneurs.

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Top 10 Books for Entrepreneurs

  • The 4-Hour Workweek, by Tim Ferris:

This book talks about how one can escape from a 9-5 job and live a millionaire’s life without actually being one. He talks about automating your income and freeing up your time. He highlights the 80/20 principle in his book. To earn the lifestyle of the rich, he emphasizes four strategies: Define your objectives and priorities, eliminate distractions, automate your sources of income, and free yourself from societal obligations.

  • Good to Great, by Jim Collins:

This is one of the best books for entrepreneurs. According to the author, “Good is the enemy of Great”. He says that transforming from good to extraordinary is challenging, and very few manage to do so. He talks about the framework and processes to follow for this transformation. It includes level-five leadership, finding the right people with great vision, confronting brutal facts without losing hope, cultivating discipline, etc. 

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  • Purple Cow, by Seth Godin:

The author says that to be successful in running a business, the product or service you provide should be impactful, unique and noticeable. He gives an example of the “Purple cow” for this purpose. He feels so because most of the marketing today is because of word-of-mouth. The book talks about taking risks, building remarkable products, and targets early adopters and sneezers. He also talks about the problem with the “Purple cow” and says that if there is a will, there is a way.

  • The Startup Playbook, by David S. Kidder:

This book deals with the five secrets shared by successful entrepreneurs to grow from a start-up to a successful company. This is one of the best books for starting a business. The ideas include: anticipating the problems of the market but starting early, keeping your business model a secret and planning for the future, maximizing the usage of resources to create new products and reacting quickly to feedback, nurturing enthusiasm among employees and customers, and keeping your primary focus on the customer and developments of the future.

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  • Tools of Titans, by Tim Ferriss:

This book highlights the habits and beliefs of successful investors and entrepreneurs. The patterns one develops in the present will be the key to success in the future. The ability to set long term goals, being courageous and not being bound by fear, the authors fear exercise, the need for focus, taking action, prioritizing tasks, etc., are some highlights of this book. He also emphasises the importance of being creative and techniques to improve your creativity.

  • Smarter Faster Better, by Charles Duhigg:

This book for entrepreneurs talks about the secret to success in life and business. It gives you insights on developing a skill you are already good at and focuses on decision-making, goal-setting, and motivation. The author says that goals must be set using the “SMART” framework. He says that the roots of innovation lie in finding new ways to do things based on older beliefs and practices. He calls motivation a skill that is developed over a period of time. He also uses cognitive tunnelling, the Bayes rule, etc., to strengthen and prove his point of view.

  • The Hard Thing About Hard Things, by Ben Horowitz:

In this book, the author talks about his entrepreneurial journey, the challenges he came across, the dilemma he was in, and the tough decisions he had to take. He tells the inside truths and difficulties faced by founders and CEOs of organisations. He says that a CEO has to become comfortable with the uncomfortable. He talks about different types of CEOs, embracing the struggle, Peter principle, etc. He talks about developing the mindset of a CEO by giving practical wisdom throughout his book. 

  • Talent is Overrated, by Geoff Colvin:

The book drives home that many people who have achieved great heights have reached such positions because of their skill and consistent efforts. The author feels that talent is overrated as many believe that someone is good at something because they are born with it. The author disagrees and says that outstanding performance is in one’s own hands. He strongly feels that finding the best talent is a scarce resource. This applies to people and organizations. He talks about healthy competition and the multiplier effect too.

  • The Search, by John Battelle:

The book is about how Google and its rivals have played an essential role in transforming what we see as a business today. The author was involved in “Internet Journalism” and, through his book, gave great insights on how Google started and the concept behind the search. He talks about Google’s business model, how it makes money through advertisements, what separates it from other search engines and how it has managed to transform the culture of the business. He also highlights the problems faced by Google in its journey, how they thrive for perfection and how it has influenced its business. 

  • Outliers: The Story of Success, by Malcolm Gladwell: 

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The author feels that successful people have the edge over others because they are motivated to learn, work and grow. He thinks that intelligence has a threshold, and it is the practice and efforts one puts consistently that make one successful. According to him, success relies less on talent and more on deliberate efforts. He says that intellectual smartness combined with practical intelligence is required for success. He says that success is based on various factors like where you come from, when you are born, etc. 

If you want to upskill yourself and want to be a better entrepreneur, check out the Swiss School of Business and Management course in association with upGrad. It is a Global Doctor of Business Administration that gives exposure to marketing, accounting, finance, supply chain management, innovation and chain management, strategic management, capstone simulation, etc. and is taught by industry experts. Through this program, one can interact with industry experts, receive feedback and improve themselves.

Conclusion

In the fast-paced world where so many developments occur each day, upskilling oneself is essential to stay relevant, which applies to entrepreneurs. Entrepreneurs need to widen their skills, follow the market trends, keep revising their business model and have the right mindset to be successful. They can do so by reading some of the best books for entrepreneurs and applying their learnings to their businesses to boost their revenue, trust and profits.

Profile

Kamal Jacob

Blog Author
Kamal is an experienced Online marketing consultant with a high degree of expertise in SEO, Web Analytics, Content/Technical planning and marketing.

Frequently Asked Questions (FAQs)

1What is meant by Sneezers?

In the current day scenario, most marketing occurs through word-of-mouth. Sneezing is a marketing strategy wherein you talk to people about your product, service, and business. The people who use your products, early customers, are the sneezers for your product. Sneezers are essential because, in a world where every other day, new products and services are offered, it becomes challenging for any business or product to become noticeable. It saves costs by free marketing.

2What is the 80/20 principle?

The 80-20 rule is also popularly known as the Pareto principle. It states that 80% of the outcomes come from just 20% of the causes in life. So, 80% of the outcome comes from 20% of the time spent, and the remaining 20% of the outcome comes from 80% of the time spent. In the book “4-Hour Workweek”, the author tries to optimize the 80/20 rule such that one can make more money by consuming less time. The idea is to focus on the 20% of the time that gives 80% of the outcome and leave the remaining 20% of the outcome that consumes most of your time to do some other task that adds more value.

3What is meant by the SMART framework?

SMART is a goal-setting framework. S stands for specific, which means the ability to define your goal with clarity. M stands for measurable. This could be in terms of calories burnt, money earnt in proportion to the time spent, etc. A stands for achievable. It is good to set goals and take steps one at a time rather than keeping goals that seem far fetched. R stands for relevant. This means knowing the purpose of setting a goal in the first place and how relevant it is to your current position. T stands for time-bound. Fix a deadline for the goal, i.e., the time you wish to accomplish it. It keeps you motivated.

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