A website is a business’s online representation. So it becomes imperative for every business to focus on making it not only visually appealing but also optimally functional in every sense, including its design, features, navigability, and other important aspects. A business website is a doorway through which potential customers can visit a business and see how different it is from other businesses.
This is an opportunity to turn that potential into loyalty. A website can help a business gain a competitive advantage and stand out from the crowd if you like. Businesses thinking about building a website have to make sure that they give website design its due importance. This is where the need for talented, experienced, and proficient web designers comes into the picture. Web designers with the right skills can make a website a revenue-generating machine.
The internet has been around for some time now, but there is still a great demand for website designers. This is testimony to the importance that websites hold in the online market. A website has the power to make or break an online business. No wonder web designers are considered such a valuable resource, even after such advancements in technology.
So if you are thinking of making a career in web designing or switching careers, you should know that there are ample web designing career opportunities available. Let us now focus our attention on who exactly is a web designer and what that professional does.
Who is a Web Designer?
The biggest attribute of a web designer is the combination of technical inclination and creativity. This combination works wonders when a web designer builds or redesigns websites. If you have these qualities, you should definitely pursue a career in web designing. For the right education, you can look out for a short-term online certification course that helps you learn the basic as well as advanced skills of web designing. After completing this course, you will be a market and job-ready.
You will learn to make websites easier to use and more functional while not leaving their aesthetical appeal to chance. It is not a new job profile. It has been around since the internet became a household phenomenon. But it hasn’t still lost its popularity.
Web designers are still in demand across the world and will remain so in the times to come because no matter what, the internet is going to be there, so will its ability to facilitate businesses a platform to reach people across the world. You can rest assured of your future growth and job prospects. Let us now find out what you will be required to do as a web designer.
What Does a Web Designer do?
The basic responsibility of a web designer is to design web pages. Users may not be able to grasp the amount of effort that goes into building a website. A lot of it is done by a website designer. The website needs to have the right combination of colors, images, layouts, fonts, and other elements that make a website what it is.
The web designer needs to strike a balance between the look of the website and its usability. A website that gives more importance to one of these two elements doesn’t usually farewell. Building a website that resonates with the target market is what a web designer is required to do.
Let’s take an example to better understand how it all works. So if a web designer is asked to build a website for a gaming company that is targeting teens, they will focus on using more exciting and bright colors along with images. There won’t be a lot of text used. The objective is to leave a great impression on the target audience and to make them use the website to play online games.
Websites designed for other businesses and target audience will gain keep in mind the unique characteristics of the business as well as the people the website is being built for. This job lies in the hands of a web designer. This is why businesses are very careful in hiring these professionals for building or redesigning their own websites or their clients’. Let us now look at the salary that you can expect to earn as a web designer.
Salary of a Web Designer
The average base salary of a web designer in India is around Rs 2,86,000 per annum that includes about Rs 16,000 in bonuses and Rs 20,000 on profit sharing basis. As you gain more experience, your salary will also continue to increase. The salary of an entry-level web designer with no and very little experience of working in the field earns around Rs 1,96,000 per annum.
A web designer with 1-4 years of experience makes around Rs 2,55,000 per annum. Professionals with web designing skills who have experience of more than five years and less than ten years can expect to earn around Rs 4,10,000 per annum. Web designers with experience of 10 years or more are paid around Rs 5,78,000 per annum. Beyond that, you can earn in the range of Rs 1,300,000 per annum.
If you are working in Bangalore, you will earn around 25% more than the national average. Likewise, you will earn a higher salary in Mumbai, Hyderabad, Pune, and Chennai. However, you will be paid less than the national average in Ahmedabad and Kolkata.
How to find your first job in website designing?
If you really want to land a good job in web designing, you will have to prepare yourself for it and show that you are worth it. In addition to acquiring the right skills, you will need to build a work portfolio that shows how you are better than others. As you are fresher, this is the only way to show your potential employers that you have what it takes to become a successful web designer. Your portfolio should speak for itself. Here is what your portfolio should include:
- Mock projects: As you don’t have prior experience in the field, mock projects are the best way to show that you have the required skills. You could do a website design job for your friend’s website or do a redesign for the brand website of your favorite company. You can also build a newsletter for a campaign that you wanted to be part of. All we want to tell you here is that there are a number of project ideas that you can work upon and then add to your portfolio. These projects won’t pay you initially but will definitely help you land a good-paying job.
- Create a portfolio that looks the part: If you want to make the most of the web designing career opportunities available at your disposal, make sure that your portfolio gives your potential employers a glimpse into what they can expect from you. It is amongst the first things along with your resume that a hiring manager will look at. Leave a lasting impression!
- Pitch your credentials right: A stellar pitch can go a long way in helping either shift between different roles that don’t match or enter a new industry. Make sure it clearly puts out your strengths, how you are unique, and why hiring you will help a company deal with its existing problems related to web designing.
- Personalized resume and cover letter: A lot of professionals don’t pay heed to these small but very important elements. If you are new to web designing, you can’t apply for a job without a custom cover letter. Know more about the company, find out trends related to their projects, and mention those in your cover letter. You can even mention an experience that you had with the. Keep it as original as possible! Your resume needs to be as good as your portfolio. You can even get a professional resume and cover letter designed by experts.
- Look for relevant jobs, but don’t hesitate to explore: Most job portals and professional networking sites, such as Naukri.com, Indeed, LinkedIn, TimesJobs, and others, will help you filter your jobs by experience. However, if you think you can fulfill all the responsibilities mentioned in the job description, then go ahead and apply for jobs that require some experience as well. If you can convince the hiring manager that you are a proactive learner and that you can fit in, other requirements may not even be considered necessary.
Web Designer Job Roles
A web designer can work in a variety of roles. Here we are going to talk about a few job profiles relevant to web designing professionals.
- Front end developer: A front end developer is required to add visual effects or elements to a web application that users see and interact with at the front end of a website.
- Back end developer: Back end developers are responsible for handling the server-side aspects of a web application. They also integrate the work that front end developers do.
- Web application developer: These professionals work, keeping in mind the requirements of the client. They perform different responsibilities, such as website designing, coding, modifying, layout, and more.
- Senior web analyst: A senior web analyst is responsible for building and maintaining solutions with advanced technologies.
- Web marketing analyst: The responsibilities of a web marketing analyst include gathering and analyzing data for studying client behaviour, search engine optimization, website analysis, and online advertising.
Web designers continue to be in demand. They play a very important role in helping businesses to go online. People who want to make a career in web designing can join a course that provides them with the knowledge and skills that are required to excel in the field. There are several such courses available online. Join a course that improves your chances of getting hired.
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