Reading Passage "Designed to Last" from the IELTS is about how creative thinking can help to combat mass-produced, disposable consumerism. It investigates sustainable design strategies that promote durability, affective bonding, and ecological fairplay and is good preparation for True/False/Not Given, multiple choice, and summary completion questions.
Making use of this will increase your reading speed and will make you more familiar with the questions types you are most likely to see on the IELTS examination.
This table will provide you an overview of "Designed to Last" for IELTS Reading Passage
Section
Details
Passage Title
Designed to Last
Main Theme
Consumerism, sustainable design, and emotional durability of products
Skim for examples (e.g., jeans, drills), focus on design values & consumer habits
Common Answer Types
Cause-effect, comparison, opinion vs fact, real-life examples
Designed to Last IELTS Reading Passage
Passage A. Jonathan Chapman, a senior lecturer at the University of Brighton, leads a movement of sustainable designers focused on reducing consumer waste. His aim: create durable, desirable products not disposable ones. This perspective originates from concern over Western habits that produce vast environmental damage by discarding everyday items that quickly lose relevance.
Passage B. A typical example is an electric drill; it may be used for only ten minutes, yet its life-cycle from production to disposal consumes significantly more resources. Most end up forgotten in garages, contributing to landfills for centuries.
Passage C. Chapman suggests that people tend to invest in items symbolizing status or identity, a trend undermined by mass production and detachment from craftsmanship. Historical relationships with crafted goods often carried emotional value, which disposable items lack.
Passage D. To counter superficial consumption, Chapman promotes “emotionally durable design” products that develop bonds over time. Examples include worn jeans or a childhood teddy bear, cherished despite wear. Walter Stahel terms this attachment the “teddy-bear factor.”
Passage E. Tim Cooper from Sheffield Hallam University argues that sustainable design should encompass entire systems from production to end of life disposal. Though progress has been slow, growing environmental concern is accelerating systemic change.
Passage F. John Thackara adds that the environmental crisis stems from overconsumption and excessive transport driven by the global speed and volume of goods flow. Instead of lightening the economy, technological advances have intensified resource use.
Passage G. Ezio Manzini envisions a "multi-local society" , local production and distribution networks that reduce waste and resource consumption, yet interconnect globally for efficiency.
Passage H. In a post-throwaway world, consumers will gravitate toward sustainable products, energy efficient appliances, less packaging, and locally produced goods. The emphasis will shift to services like shared car access rather than personal ownership.
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Designed to Last reading answers: Question 1- 5
You have to choose the correct letter for A, B, C or D.
Write your answers in the below given boxes 1-5 on your answer sheet.
Q1: What does ‘conscience time’ imply in paragraph 2?
A) People feel guilty when they throw things away easily.
B) The shelf in the garage needs cleaning.
C) The consumers are unaware of the waste problem.
D) The power tool should be placed in the right place after being used.
Answer: A
Q2: Prior to mass production, people owned things to show
A) their quality
B) their status
C) their character
D) their history
Answer: B
Q3: The word ‘narrative’ in paragraph 3 refers to ____________.
A) the novelty culture pursued by the customers
B) the motivation of buying new products
C) object stories that relate personally and meaningfully to the owners
D) the image created by the manufacturers
Answer: C
Q4: Without a personal connection, people buy new stuff for ____________.
A) sharing
B) freshness
C) collection
D) family members
Answer: B
Q5: The writer uses the examples of old jeans and a teddy bear to show that ____________.
A) products are used just for practical purposes
B) producers should make more attractive items
C) Chapman had a difficult childhood
D) emotional bonds encourage people to keep things longer
Answer: D
Designed to Last reading answers :Question 6-9
Complete the summary using the list of words, A-H, below. Write the correct letter, A-H, in boxes 6-9 on your answer sheet.
Tim Cooper claims that although sustainable design proceeds 6. _____________ the coming problems are pushing the move. In accordance with Tim Cooper, Thackara believes that the origins of the looming environmental crises are weight and 7. ______________. The technology which was assumed to have a positive effect on our society actually accelerates the world’s 8. _______________. To cure this, Manzini proposes a ‘multi-local society’ which means every resource should be located and redeployed 9. _____________.
For Yes/No/Not Given questions in the “Designed to Last” passage:
Yes: Mark this if the statement clearly agrees with what the writer says in the passage.
No: Choose this if the statement clearly contradicts the writer’s views or information.
Not Given: Select this if the passage does not provide enough information to decide either way.
Q10: People often buy things that are seldom used and then discard them.
Answer: YES
Q11: In a post-throwaway society, consumers will pay extra money for the disposal of electronic goods.
Answer: No
Q12: Many businesses have quickly adopted sustainable design to attract customers.
Answer: YES
Q13: Companies will reduce their spending on repairs in the future.
Answer: NOT GIVEN
Designed to Last Reading Answers with Explanations
Here are the answers for the 'Designed to Last' reading passage, including full explanations. This will allow you to reflect not only on the correct answers but also on your answer technique.
1. Answer: A
Explanation:
As stated in Paragraph B, people often let unused tools collect dust in their garages because they don’t want to admit they wasted money. This behavior stems from guilt, which prevents them from discarding items, even when those items are no longer needed. Therefore, option A correctly reflects this emotional hesitation.
2. Answer: B
Explanation:
According to Chapman in Paragraph C, individuals used to acquire possessions to reflect their identity and societal group. This implies that before the era of mass production, items served as status symbols. Hence, B is the most suitable answer.
3. Answer: C
Explanation:
Paragraph C discusses how, historically, people shared a close connection with their belongings either creating them themselves or receiving them from family. Such connections created a “narrative” or personal story behind each object. Therefore, “narrative” here means that people derived emotional meaning through lived experiences with these objects.
4. Answer: B
Explanation:
Near the end of Paragraph C, it is noted that people are often drawn to the idea of reinventing themselves through shiny new items. When the initial excitement fades, they replace those items with newer ones to regain that feeling. This shows that without emotional value, people keep buying new things to maintain a sense of freshness. Thus, B is accurate.
5. Answer: D
Explanation:
Paragraph D concludes by describing how a childhood teddy bear connects us to our past, protecting it from being discarded. Similarly, old jeans may be cherished rather than thrown away. These examples show how emotional attachments increase the lifespan of possessions. Therefore, D is the correct choice.
6. Answer: E
Explanation:
Tim Cooper mentions in Paragraph E that although sustainable design has evolved slowly, urgent environmental concerns have started bringing it to the forefront of attention. This supports E as the right answer.
7. Answer: F
Explanation:
At the start of Paragraph F, Thackara pinpoints "weight and speed" as the two primary factors driving environmental degradation. He supports Cooper’s concerns by outlining the underlying causes of ecological collapse. So, F fits best.
8. Answer: H
Explanation:
The last line of Paragraph F states that adding digital technologies to an already industrialized society has only accelerated its "metabolism" meaning its resource consumption and waste. This supports the idea that rather than solving problems, technology has amplified them. Thus, H is correct.
9. Answer: C
Explanation:
In Paragraph H, Manzini proposes building a “multi-local society” where resources such as energy and food are produced and consumed locally. This approach aims to reduce the impact of global distribution. Hence, C is the accurate answer.
10. Answer: YES
Explanation:
Paragraph B explains that common tools, such as electric drills, are often used for just a few minutes before being discarded. This confirms that people buy items they barely use and then throw them away, validating the statement as true.
11. Answer: NO
Explanation:
In Paragraph J, it is stated that the recycling cost of electronics will be included in the upfront retail price as a form of prepayment. Therefore, customers won’t pay more at the point of disposal. This contradicts the statement, making NO the correct answer.
12. Answer: YES
Explanation:
The end of Paragraph J highlights that many major companies are beginning to embrace sustainable practices to appeal to eco conscious consumers. This shows that businesses are actively integrating green designs into their models. Thus, YES is appropriate.
13. Answer: NOT GIVEN
Explanation:
The passage does not mention whether companies plan to reduce the cost of repairs in the future. Since no direct or indirect reference is made regarding this idea, the answer is clearly NOT GIVEN.
Conclusion
“Designed to Last” emphasises innovation beyond aesthetics: it is about forging emotional connections, extending product lifecycles, and rethinking consumer behavior.
By practising varied true/false/not given, summary completion, and multiple-choice question types with this passage, you build speed and accuracy essential for IELTS Reading success.
They help to increase reading accuracy, reading speed, and familiarity with exam formats that contribute to highIELTS band scores.
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What is the primary message of the passage "Designed to Last"?
The passage indicates that sustainable design might counteract wasteful consumer culture. Discussing emotional durability, minimizing resource extraction and use, and moving towards a more post-throwaway society.
Who is Jonathan Chapman and his purpose in the passage?
Jonathan Chapman is a sustainable designer and senior lecturer. He promotes designing products that promote stores that hold emotional durability for the user, which fosters an opportunity to not waste as much in the process.
What does 'conscience time' mean within this passage?
It is the time when people hold onto products they don't use because of having a conscience. Power tools, for instance--people buy them, but only use them once, and that kind of use serves nothing more than a guilty conscience for the consumption.
How useful is vocabulary for IELTS Reading success?
Vocabulary is useful because there are synonyms and paraphrasing in the passages of the IELTS Reading test. Practicing, reading the news, reading academic articles, and engaging with IELT practice materials will help improve your vocabulary and your overall reading comprehension.
What is meant by emotionally durable design?
Emotionally durable design is about creating a design as a form of emotionally durable relationship between products and users. This encourages users to hold onto items, and not throw them away.
Why are things like teddy bears used as an example?
Teddy bears are used as a good example because they have evidence of durability with their wear marks. Considered impermanent, teddy bears are cherished for lasting emotions, showing how emotional connection with items can mitigate waste.
How has information technology affected environmental sustainability?
Information technology has not lessened environmental impact; it has increased consumption of the earth's resources and had a faster industrialization impact on them, as Thackara noted.
What does Manzini refer to as a multi-local society?
A multi-local society is described as one that sources and makes use of resources like food and energy from the location where the people are. It limits the conditions under which long-distance transport and waste and inefficiency can become prevalent.
What is said about consumerism in the future?
Consumerism in the future will feature sustainable possibilities, less ownership, more renting or sharing of resources, and design possibilities surrounding easy recycling or environmental impact models.
How do I use my time as effectively as possible for IELTS Reading?
Spend no more than 20 minutes on each passage, being sure to leave time to answer and check your answers, and to do the easier questions first. Practicing reading under a time limit will help you to improve speed and your efficiency.
How will this passage practice we have done help candidates with IELTS?
The passage practice used scanning for keywords, figuring out the main ideas of the passage, as well as answering passage questions (like matching headings or completing the sentence) which are important skills for candidates to pass the IELTS Reading test.
Where else can I find IELTS Reading practice passages?
You can find IELTS Reading practice tests on official IELTS sites, educational sites, and IELTS preparation books. Completing practice passages regularly will give you more confidence and comfort with exam-like questions.
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