Top 15 SEO Project Ideas to Build a Strong Portfolio in 2025

Top SEO projects in 2025 focus on solving practical business problems like increasing local visibility through Google Business Profile optimization or improving crawlability with structured internal linking. These projects let you apply skills in on-page SEO, Core Web Vitals, and semantic keyword mapping, all of which are key metrics in hiring evaluations today. This blog lists 15 SEO project ideas designed to help you build a job-ready portfolio with measurable outcomes and proven tactics.

Top 15 SEO Project Ideas and Topics in 2025

SEO projects are hands-on tasks designed to improve a website’s performance and visibility on search engines. They provide an opportunity to apply SEO strategies in real-world scenarios, helping build a portfolio that demonstrates practical skills. These projects can range from on-page optimization to backlink development and keyword research, allowing individuals to showcase their expertise.

If you’re looking to improve your portfolio and give yourself a chance to shine at making a career in the SEO industry, including SEO projects in your resume can be of great help, as it’s a perfect way to showcase your knowledge and skills. Below are some ideas for SEO projects you can work on to kickstart your career.

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We have divided the top 15 SEO projects for you according to different SEO categories. Read below to explore each category and the SEO projects therein:

On-Page SEO Project Ideas

On-page SEO directly influences how search engines interpret your content—and how users engage with it. In fact, updating and optimizing existing content can increase traffic by up to 106%, according to HubSpot. Google considers over 200 ranking factors, and many of them—like keyword placement, internal linking, and content depth—fall under on-page SEO. With over 8.5 billion searches happening daily, mastering on-page strategies is essential to capture visibility and drive consistent organic growth.

1. Content Optimization

Content optimization is the process of refining existing website content to make it more appealing to both search engines and users. This SEO project focuses on refining existing website content to make it more SEO-friendly and user-centric. The objective is to improve search rankings by optimizing content structure, enhancing readability, and aligning the content with search intent through strategic keyword placement. 

You will update meta descriptions, integrate relevant images, and ensure that the content is mobile-responsive. The goal is to increase organic traffic and improve user engagement by making the content both valuable to readers and appealing to search engines. This project allows you to optimize content for SEO while considering the user's experience, ensuring that it meets both technical and qualitative search engine requirements.

Prerequisites:

• Basic understanding of SEO principles (on-page)
• Access to a website's CMS and Google Analytics
• Familiarity with keyword research and search intent
• Experience using SEO plugins like Yoast SEO (for WordPress)

Tools and Technologies Used:

• Google Analytics
• SEMrush
• Yoast SEO (for content optimization in WordPress)
• Google Search Console (for keyword tracking)

Skills You Will Learn:

• How to optimize website content for SEO
• Improving content structure for better readability
• Keyword research and strategic placement
• Enhancing user experience through content updates

Time Taken: 5-7 days

Equip yourself with the knowledge of SEO with this Basics of Search Engine Optimization Course for free!!

2. Meta Tag Optimization for Higher CTR

In this project, you’ll focus on optimizing meta tags—titles, descriptions, and headers—to increase the click-through rate (CTR) from search engine results. You’ll audit the current meta tags of a website, research target keywords, and then implement optimized titles, descriptions, and header tags. 

This project will enhance the visibility of each page, making them more compelling to users in the SERPs and improving overall traffic.

Prerequisites:

• Knowledge of keyword research
• Understanding of how search engines display meta tags
• Access to a content management system (CMS) for editing meta tags
• Ability to analyze CTR data using Google Search Console

Tools and Technologies Used:

• Google Search Console
• Ahrefs
• Moz Keyword Explorer
• Screaming Frog SEO Spider

Skills You Will Learn:

• Keyword optimization for meta tags
• Understanding CTR improvement strategies
• Analyzing performance metrics in Google Search Console 

Time Taken: 1-2 weeks

Also Read: 20 On-Page and Off-Page SEO Techniques: A Checklist

3. Image Optimization for SEO

This project involves optimizing images on a website for better search engine visibility and faster page loading. You'll focus on compressing images, adding alt text, and using descriptive filenames. Additionally, you’ll implement lazy loading for images and ensure that images are responsive. This will improve the overall page speed, enhance user experience, and contribute to higher rankings on image search results.

Prerequisites:

• Basic understanding of HTML and image types (JPEG, PNG, etc.)
• Access to the website’s media library or CMS
• Knowledge of page speed optimization
• Google PageSpeed Insights account

Tools and Technologies Used:

• TinyPNG or ImageOptim (for image compression)
• Google PageSpeed Insights
• Photoshop (for image resizing)
• WordPress (or another CMS for alt text implementation)

Skills You Will Learn:

• Image compression and optimization
• Improving page speed through image optimization
• Adding alt text for SEO
• Implementing lazy loading

Time Taken: 1-2 weeks

Also Read: SEO Optimization Tips, Tricks and Tactics

Technical SEO Project Ideas

Technical SEO ensures that your website is crawlable, indexable, and fast—key factors in search engine rankings. According to Google, site speed directly impacts bounce rates, with a 1-second delay reducing conversions by 20%. Over 53% of mobile users abandon pages that take more than 3 seconds to load, making performance optimization critical. A well-executed technical SEO project can dramatically boost Core Web Vitals, enhance crawlability, and improve overall site health—foundations for long-term SEO success.

4.  SEO Audits

An SEO audit is a comprehensive analysis of a website's overall health. This process helps identify technical errors, on-page issues, and off-page weaknesses affecting performance. It’s an essential step for improving website rankings and user experience.
This SEO project involves reviewing technical SEO aspects like broken links, site speed, and mobile optimization, as well as on-page factors such as meta tags, content, and internal linking. 

By conducting a detailed SEO audit, you’ll be able to generate actionable reports to fix issues and improve the website’s SEO performance. Regular SEO audits help maintain a site’s optimal health and visibility in search engines.

Prerequisites:

• Basic understanding of SEO principles (on-page, technical, off-page)
• Familiarity with SEO tools (Screaming Frog, Ahrefs)
• Access to Google Search Console and Google Analytics
• Understanding of technical SEO issues (site speed, crawl errors, etc.)

Tools and Technologies Used:

• Screaming Frog SEO Spider
• Ahrefs
• Google Search Console
• GTmetrix
• Google Analytics

Skills You Will Learn:

• Conducting a comprehensive SEO audit
• Identifying and fixing technical SEO issues
• Analyzing site speed and performance
• Generating and implementing actionable SEO reports

Time Taken: 5-10 days

5. Build a Niche Website

Creating a niche website is about targeting a specific audience or market. In this SEO project, you will build a niche website from scratch, focusing on a specific audience or market segment. You’ll learn how to select a profitable niche, design the website, create high-quality content, and optimize it with niche-specific keywords. 

This project will also involve SEO strategies to ensure that the site ranks well for relevant searches. The goal is to attract and engage a target audience while demonstrating your skills in both SEO and web development.

Prerequisites:

• Basic knowledge of website development (WordPress, HTML/CSS)
• Familiarity with SEO principles (keyword research, on-page SEO)
• Access to a domain and hosting platform
• Ability to create content and optimize for a specific audience

Tools and Technologies Used:

• WordPress (for website development)
• Google Analytics (for tracking site performance)
• SEMrush (for keyword research and competition analysis)
• Yoast SEO plugin (for on-page optimization)
• Canva (for creating visuals)

Skills You Will Learn:

• Website development and design for a niche market
• SEO strategies for niche keyword targeting
• Content creation and optimization for SEO
• Understanding user intent and optimizing for engagement

Time Taken: 10-14 days

Also Read: Must-have SEO Tools to Explode your Ranks in 2025

6. Mobile Optimization

With mobile devices dominating web traffic, mobile optimization is essential. This project focuses on optimizing a website for mobile users, ensuring that the site performs seamlessly across devices. Mobile optimization is crucial as mobile traffic continues to rise. 

You’ll conduct a mobile usability test, implement responsive design adjustments, and improve page load times to provide users with a smooth and fast experience on mobile devices. Mobile-friendly websites also tend to rank better in search engines, as Google prioritizes mobile-first indexing.

Prerequisites:

• Basic understanding of responsive web design
• Familiarity with mobile optimization tools (Google Mobile-Friendly Test, PageSpeed Insights)
• Access to the website’s CMS or codebase for making changes
• Knowledge of technical SEO (mobile-friendliness, page speed)

Tools and Technologies Used:

• Google Mobile-Friendly Test
• Google PageSpeed Insights
• Responsive design frameworks (e.g., Bootstrap)
• Google Analytics (to measure mobile traffic)

Skills You Will Learn:

• How to test and optimize a website for mobile compatibility
• Improving user experience for mobile users
• Implementing mobile-first strategies for SEO
• Analyzing mobile traffic and optimizing for better rankings

Time Taken: 5-7 days

Off-Page SEO Project Ideas

Off-page SEO is all about building your site’s authority through external signals like backlinks, brand mentions, and social validation. Studies show that pages with more backlinks rank higher on Google 99.2% of the time (Backlinko). Additionally, referral traffic from quality backlinks can boost lead generation by over 50%. In 2025, mastering off-page tactics like guest posting, digital PR, and influencer outreach is key to building trust, visibility, and sustainable search performance.

7. Competitive Website Analysis

This project involves studying your competitors' SEO strategies to uncover opportunities to outperform them. By analyzing their keyword targeting, content strategy, and backlink profiles, you will identify areas where your site can improve. This competitive insight will help you refine your SEO approach by filling gaps and capitalizing on areas your competitors are lacking. The project will provide valuable data for enhancing your own website's search performance and gaining a competitive edge.

Prerequisites:

• Basic knowledge of SEO concepts (keyword strategy, backlinks, etc.)
• Familiarity with competitor analysis tools (Ahrefs, SEMrush)
• Understanding of on-page and off-page SEO techniques
• Experience in data analysis to draw actionable insights

Tools and Technologies Used:

• Ahrefs
• SEMrush
• SimilarWeb
• Google Search Console

Skills You Will Learn:

• How to conduct competitive SEO research
• Identifying profitable keywords and content gaps
• Analyzing competitors' backlink profiles
• Developing strategies to outperform competitors in search rankings

Time Taken: 5-7 days

Also Read: Digital Marketing Types: Top 12 Digital Marketing Types You Should Know

8. Boosting Organic Traffic Through Social Media SEO 

In this SEO project, you’ll create a social media strategy that helps drive traffic to your website and improve SEO indirectly through social signals. By sharing content on platforms like Twitter, LinkedIn, Facebook, and Instagram, you'll increase engagement and create opportunities for backlinks. The focus will be on consistency and quality of content, as well as measuring the performance of social shares.

Prerequisites:

• Basic knowledge of social media platforms
• Ability to create engaging content
• Knowledge of analytics tools like Google Analytics
• Access to social media accounts and management tools

Tools and Technologies Used:

• Hootsuite or Buffer (for scheduling posts)
• Google Analytics (for tracking traffic from social)
• Canva (for designing visuals)
• BuzzSumo (for content ideas)

Skills You Will Learn:

• Social media content strategy
• Engagement and community-building for SEO
• Measuring the impact of social shares on SEO

Time Taken: 2-3 weeks

9. Advanced Link Building Campaign

Link building is a critical off-page SEO strategy that focuses on earning backlinks from authoritative websites. This project focuses on the essential off-page SEO technique of link building, which is crucial for boosting domain authority and search engine rankings. 

The aim is to identify authoritative websites in your niche, create valuable content, and reach out to them for backlink opportunities. This will help establish your site as a trusted source of information while improving its visibility and credibility. The project covers the process of building relationships with other sites and acquiring quality links that contribute to long-term SEO success.

Prerequisites:

• Understanding of SEO and off-page strategies
• Familiarity with link-building tools like Ahrefs and SEMrush
• Knowledge of outreach strategies for obtaining backlinks
• Ability to create high-quality, shareable content

Tools and Technologies Used:

• Ahrefs
• SEMrush
• BuzzSumo
• Google Analytics

Skills You Will Learn:

• How to identify authoritative websites for link-building
• Creating linkable content that attracts backlinks
• Crafting effective outreach emails to secure backlinks
• Understanding the impact of backlinks on SEO performance

Time Taken: 10-15 days

Also Read: Top 50 Digital Marketing Interview Questions and Answers for 2025

Local SEO Project Ideas

Local SEO helps businesses appear in location-based searches, which is crucial as 46% of all Google searches have local intent (Think with Google). Moreover, 76% of people who search for something nearby visit a store within a day, making local visibility essential for conversions. Optimizing Google Business Profile, local citations, and location-specific content can significantly boost foot traffic and calls. In 2025, local SEO projects are vital for anyone targeting hyperlocal customers or managing brick-and-mortar businesses.

10. Local SEO Strategy for Small Business Growth

Local SEO is about optimizing a website to rank higher in location-based searches. This project is crucial for businesses targeting local customers and helps improve visibility on platforms like Google Maps.

This project focuses on optimizing a small business’s website and online presence to rank higher in location-based search results. By implementing Local SEO techniques, you’ll enhance the visibility of the business on platforms like Google Maps and local search results, which is essential for attracting nearby customers. Key tasks include optimizing Google My Business listings, building local citations, and targeting location-specific keywords to improve local search rankings and drive foot traffic to the business.

Prerequisites:

• Basic understanding of SEO principles (on-page, off-page)
• Access to the business’s Google My Business account
• Familiarity with local SEO tools like Moz Local and Whitespark
• Knowledge of local keyword research and targeting

Tools and Technologies Used:

• Google My Business
• Moz Local
• Whitespark
• Google Analytics
• Google Search Console

Skills You Will Learn:

• How to optimize Google My Business for local visibility
• Building local citations and NAP consistency
• Identifying and targeting location-specific keywords
• Enhancing local search rankings and visibility
• Improving customer engagement through local SEO strategies

Time Taken: 7-10 days

11. Local Keyword Research and Optimization

This SEO project involves conducting keyword research specifically tailored for local searches. You will identify local keywords that are relevant to your business, optimize on-page content (like meta tags and headers), and track the performance of these keywords. This project helps improve visibility for searches with location-based intent.

Prerequisites:

• Basic knowledge of keyword research
• Familiarity with tools like Google Keyword Planner or Ahrefs
• Understanding of local search algorithms
• Access to website content for optimization

Tools and Technologies Used:

• Google Keyword Planner
• SEMrush
• Google Analytics
• Moz Local

Skills You Will Learn:

• Local keyword research techniques
• On-page SEO optimization for local search
• Performance tracking for local keywords

Time Taken: 1-2 weeks

Also Read: How to Build a Successful SEO Career

12.  Local Reviews Strategy

This project involves creating a strategy to encourage more positive customer reviews for your business on platforms like Google, Yelp, and Facebook. Reviews are a crucial ranking factor for local SEO. You will implement systems to request reviews from customers, respond to reviews, and address any negative reviews constructively.

Prerequisites:

• Basic knowledge of local SEO and review management
• Access to business review profiles
• Understanding of customer engagement strategies
• Email templates for requesting reviews

Tools and Technologies Used:

• Google My Business
• Yelp, Facebook
• Trustpilot (for review management)
• BrightLocal (for tracking reviews)

Skills You Will Learn:

• Managing and responding to reviews
• Building a review strategy for local SEO
• Engaging customers for feedback

Time Taken: 2-3 weeks

Content Optimization and Strategy SEO Project Ideas

Content optimization and strategy form the backbone of sustainable SEO success, influencing both rankings and user engagement. According to Semrush, optimized content drives 3x more traffic than paid search and generates 6x more conversions. Google's algorithms now prioritize helpful, experience-driven content—making strategic keyword placement, search intent alignment, and content freshness more critical than ever. In 2025, SEO projects focused on content audits, topic clusters, and user-focused copywriting will be key to standing out in saturated SERPs.

13. SEO Performance Case Study Documentation

Documenting an SEO case study highlights your expertise by showcasing the results of your work. It’s a great way to present your achievements to clients or potential employers. This project involves creating a detailed SEO case study to showcase your SEO strategies and the results they produced. 

A well-documented case study serves as a powerful tool to highlight your skills and achievements to potential clients, employers, or partners. You’ll document the challenges, strategies, execution, and measurable results from an SEO project, then present it in a visually engaging format. This exercise will help you build your portfolio and demonstrate your expertise in SEO.

Prerequisites:

• Knowledge of SEO strategies and metrics
• Access to analytics data (Google Analytics, Ahrefs, etc.)
• Experience in content creation or project documentation
• Ability to present results effectively in written and visual formats

Tools and Technologies Used:

• Google Analytics
• Ahrefs
• Canva (for visuals)
• Google Docs or Microsoft Word (for documentation)

Skills You Will Learn:

• How to document and present SEO strategies and results
• Building a compelling case study to showcase SEO success
• Using data to highlight performance improvements
• Creating visual representations of SEO results for a better understanding

Time Taken: 7-10 days

14. Targeted Keyword Research for Better Rankings

Keyword research is a fundamental part of SEO. It involves finding terms and phrases that potential users type into search engines. These keywords form the foundation for content creation and SEO strategies. This SEO project helps you identify both high-traffic and low-competition keywords, enabling you to craft a targeted approach to drive organic traffic. 

By using keyword research tools like Google Keyword Planner, SEMrush, and Ubersuggest, you’ll develop an action plan to integrate these keywords into content and optimize a website’s ranking potential. This process is crucial for driving organic traffic and improving visibility.

Prerequisites:

• Basic understanding of SEO and keyword targeting
• Familiarity with keyword research tools (Google Keyword Planner, SEMrush)
• Experience with content creation and optimization
• Understanding search intent and keyword competition

Tools and Technologies Used:

• Google Keyword Planner
• SEMrush
• Ubersuggest
• Google Trends (for trending keywords)

Skills You Will Learn:

• Conducting detailed keyword research for a specific niche
• Identifying high-volume, low-competition keywords
• Prioritizing keywords based on SEO goals
• Integrating keywords effectively into website content for optimization

Time Taken: 3-5 days

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15. SEO-Boosting Visual Content Design

Infographics are powerful tools for increasing engagement and earning backlinks. By creating visually appealing and informative graphics, you can enhance content value and SEO efforts. This SEO project involves creating visually compelling infographics that help increase engagement and drive organic traffic to a website. 

In this project, you’ll select a trending or relevant topic, research the necessary data, and design an informative infographic that both educates and captures attention. The goal is to create a piece of content that can be easily shared across platforms and boost the site’s SEO performance.

Prerequisites:

• Basic knowledge of content marketing and SEO
• Understanding the importance of visual content in driving traffic
• Familiarity with infographic design tools (Canva, Piktochart, Adobe Illustrator)
• Research skills to gather relevant and accurate data

Tools and Technologies Used:

• Canva
• Piktochart
• Adobe Illustrator (for advanced design)
• Google Analytics (to track performance)
• SEMrush (for keyword insights)

Skills You Will Learn:

• How to design engaging and informative infographics
• Creating visual content that enhances SEO and drives traffic
• Incorporating SEO-friendly keywords into infographics
• The art of visual storytelling to improve content engagement

Time Taken: 5-7 days

You may also check: Top 29 Digital Marketing Project Topics for Students in 2025

Tools to Use for SEO Projects

SEO projects need tools that can fast-track your projects and make your work easier. Different tools offer different insights and can be immensely helpful in understanding various metrics. They also provide you with valuable suggestions to enhance the quality of your work. Here are a few top SEO tools that can help you:

1. Screaming Frog SEO Spider: Screaming Frog is a robust website crawler that specializes in technical SEO audits. It helps identify issues like broken links, missing meta tags, and duplicate content. This tool is essential for deep technical SEO analysis and ensuring a website is fully optimized.

2. Ahrefs: Ahrefs is a leading SEO tool known for its powerful backlink analysis, competitor research, and site audit capabilities. It provides extensive insights into competitors’ link profiles and keyword strategies, making it a go-to tool for competitive research and content optimization.

3. Mangools: Mangools offers an easy-to-use SEO suite perfect for beginners. With tools for keyword research, rank tracking, and backlink analysis, it simplifies SEO tasks and is known for its user-friendly interface and affordability, making it a great starting point for those new to SEO.

4. SEOptimer: SEOptimer is a quick and straightforward SEO audit tool that scans websites for on-page SEO issues. It provides actionable recommendations to improve rankings, making it an ideal option for those who need a simple and fast analysis of website performance.

5. seoClarity: seoClarity is an AI-powered SEO assistant that leverages machine learning to provide insights for keyword research, content optimization, and performance tracking. It’s designed to help improve search rankings with real-time data and actionable insights.

6. BuzzSumo: BuzzSumo is perfect for content research and ideation, helping users identify trending topics and discover top-performing content in their niche. This tool is essential for generating fresh content ideas and analyzing competitor content strategies.

7. SE Ranking: SE Ranking is an all-in-one SEO platform with a focus on local SEO. It provides keyword tracking, site audits, and backlink analysis, with features tailored to optimizing websites for local search results and enhancing local business visibility.

8. Clearscope: Clearscope is a content optimization tool designed to improve the quality of your content for better rankings. It provides keyword recommendations and content insights to help craft high-quality, SEO-friendly content that resonates with your audience.

9. AnswerThePublic: AnswerThePublic is a content research tool that helps uncover common user queries and search intent. It generates valuable content ideas based on real user questions, making it an excellent tool for discovering what your target audience is searching for.

10. SEMrush: SEMrush is a comprehensive SEO tool known for its rank tracking, competitor analysis, and SEO audit capabilities. It also helps with keyword research and backlink opportunities, making it an indispensable tool for digital marketers and SEO professionals.

11. Surfer: Surfer is an AI-driven SEO tool that focuses on on-page optimization and content strategies. It helps users create SEO-friendly content by analyzing SERPs, identifying content gaps, and offering recommendations to enhance content relevance and ranking potential.

Also Read: 25+ Must-have SEO Tools to Explode your Ranks in 2025

Useful Tips to Choose the Perfect SEO Project

Building a strong SEO portfolio is key to showcasing your expertise and standing out in a competitive job market. To capture the attention of potential employers or clients, it's essential to not only demonstrate your skills but also highlight the results of your efforts. Here are some tips to help you stand out with your SEO projects and make your portfolio shine.

• Showcase Measurable Results:

When presenting your SEO projects, emphasize measurable outcomes such as traffic growth, improved rankings, or enhanced user engagement. Use data to back up your achievements and showcase how your efforts led to tangible improvements. This will make your portfolio more convincing and demonstrate your ability to achieve real, measurable results.

• Update Your Portfolio Regularly:

Keep your portfolio fresh by consistently adding new projects and updating existing ones. SEO trends evolve, and staying up-to-date with current strategies and techniques shows your adaptability. Regular updates reflect your ongoing learning and growth in the field, ensuring that potential employers or clients see your latest work and achievements.

• Focus on Specific Niches:

Focusing on specific niches can make your SEO projects stand out. Specializing in a particular industry or sector, such as e-commerce, healthcare, or local businesses, allows you to build expertise and showcase targeted results. This niche focus can attract clients or employers looking for specialized knowledge and experience in their area.

• Highlight Technical Skills:

SEO isn't just about content; technical skills are essential for success. Highlight any technical SEO tasks you’ve worked on, such as improving site speed, optimizing for mobile, or implementing structured data. Showcasing your ability to address technical SEO challenges will demonstrate your depth of knowledge and make your portfolio more comprehensive.

• Demonstrate Your Adaptability:

SEO is an ever-changing field, so it’s essential to demonstrate your ability to adapt to new algorithms, tools, and techniques. Showcase how you’ve tackled new challenges, learned new skills, or adopted emerging trends like voice search or AI-driven SEO. This adaptability will show that you can keep up with the fast-paced nature of SEO.

Also Read: 25+ Proven SEO Strategies to Master On and Off-Page SEO Techniques in 2025

How upGrad Can Help Advance Your Career in SEO?

Working on SEO projects is an excellent way to sharpen your skills, showcase your expertise, and build a portfolio that stands out. These projects not only help you understand the intricacies of search engine optimization but also demonstrate your ability to deliver measurable results. SEO projects for students can be immensely beneficial for freshers. A diverse skill-set on various SEO skills can be pivotal in shaping your career.

By integrating trending practices like voice search optimization and leveraging tools such as Screaming Frog or SEMrush, you can stay ahead of the curve and showcase your adaptability.

To further accelerate your SEO career, here are some courses to help you get started: 

• Basics of Search Engine Marketing
• Fundamentals of Marketing
• Complete Guide to Content Marketing

For those who prefer a more personalized learning experience, upGrad’s offline centers offer hands-on training and direct interaction with industry experts. Contact our advisors today to learn more!

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References:
https://aioseo.com/seo-statistics/ 
https://backlinko.com/on-page-seo
https://aioseo.com/diy-seo-projects-for-beginners/ 
https://www.semrush.com/blog/importance-of-seo/
https://www.seo.com/blog/search-engine-statistics/