With more and more businesses going “Digital” to be better connected with their customer bases, many marketers would find themselves needing to understand the world of digital. While there are courses featuring how-to programs by practitioners, and others taught by professors, one can rarely find a course that offers both.
Recognizing the fast pace at which technologies and knowledge change, we at UpGrad identified that both conceptual and real-world knowledge is essential to educating future leaders in this digital age. Therefore, we started conversations with leading faculty at the University of Cambridge Judge Business School and brought in industry leaders from all around the world to produce a program in Strategic Digital Marketing.
With more than 800 years of history in educating leaders, the University of Cambridge is one of the most prestigious and recognized universities globally.
Prof. Jaideep Prabhu, who contributed heavily to the creation of the program, is a highly experienced practitioner in the field of marketing and has been with Cambridge Judge Business School for more than 10 years. Throughout his career, he has consulted and taught executives from ABN Amro, Bertelsmann AG, British Telecom, Philips, Shell and Vodafone to name a few. He is also a member of prestigious editorial boards such as the Journal of Marketing and has been interviewed extensively by media agencies like BBC, Business Week and The Financial Times.
Together with leading faculty, we have worked with Digital Marketing experts from India, Singapore, UK, Middle-East and Latin America just to name a few. A couple of experts that we are proud to have as part of the program and would like to highlight:
Sakhee Dheer: Sakhee is currently servicing as Head of Digital Marketing at Facebook Asia Pacific where she is responsible for all aspects of Facebook’s digital marketing strategy in 12 countries across Asia. Prior to that, she was the Head of Digital Marketing & Analytics at Microsoft Asia Pacific where she drove marketing transformation across Microsoft’s APAC markets. As a student of the course, you will be able to catch Sakhee in action in Module 7: Metrics, ROI and Executive Reporting.
Cindy Koh: Cindy was the former Head of Marketing, Branding, Digital & Social at ANZ where she drove ANZ’s marketing strategy and execution across Singapore, Hong Kong, Taiwan and China. With more than 10 years of experience in the digital marketing space, Cindy’s experience encompasses both B2C in Retail, Wealth and Private Banking and B2B in Institutional Banking. Prior to ANZ, she has also served various marketing-related roles at Citibank, Credit Suisse and UOB Bank. Cindy has contributed heavily to the creation of Module 5: Display, Email and App Marketing, where you will find her in action!
Throughout the whole Strategic Digital Marketing program, you will have a chance to learn from established faculty from Cambridge Judge Business School and experienced practitioners from a wide array of industries and geographies. As such, we at UpGrad are proud to say that the Strategic Digital Marketing program that we have created is one of the most comprehensive programs in marketing combining the best of both worlds that any student would wish for!