With more and more businesses going “Digital” to be better connected with their customer bases, many marketers would find themselves needing to understand the world of digital. While there are courses featuring how-to programs by practitioners, and others taught by professors, one can rarely find a course that offers both.
Recognizing the fast pace at which technologies and knowledge change, we at UpGrad identified that both conceptual and real-world knowledge is essential to educating future leaders in this digital age. Therefore, we started conversations with leading faculty at the University of Cambridge Judge Business School and brought in industry leaders from all around the world to produce a program in Strategic Digital Marketing.
With more than 800 years of history in educating leaders, the University of Cambridge is one of the most prestigious and recognized universities globally.
Prof. Jaideep Prabhu, who contributed heavily to the creation of the program, is a highly experienced practitioner in the field of marketing and has been with Cambridge Judge Business School for more than 10 years. Throughout his career, he has consulted and taught executives from ABN Amro, Bertelsmann AG, British Telecom, Philips, Shell and Vodafone to name a few. He is also a member of prestigious editorial boards such as the Journal of Marketing and has been interviewed extensively by media agencies like BBC, Business Week and The Financial Times.
Together with leading faculty, we have worked with Digital Marketing experts from India, Singapore, UK, Middle-East and Latin America just to name a few. A couple of experts that we are proud to have as part of the program and would like to highlight:
Sakhee Dheer: Sakhee is currently servicing as Head of Digital Marketing at Facebook Asia Pacific where she is responsible for all aspects of Facebook’s digital marketing strategy in 12 countries across Asia. Prior to that, she was the Head of Digital Marketing & Analytics at Microsoft Asia Pacific where she drove marketing transformation across Microsoft’s APAC markets. As a student of the course, you will be able to catch Sakhee in action in Module 7: Metrics, ROI and Executive Reporting.
Cindy Koh: Cindy was the former Head of Marketing, Branding, Digital & Social at ANZ where she drove ANZ’s marketing strategy and execution across Singapore, Hong Kong, Taiwan and China. With more than 10 years of experience in the digital marketing space, Cindy’s experience encompasses both B2C in Retail, Wealth and Private Banking and B2B in Institutional Banking. Prior to ANZ, she has also served various marketing-related roles at Citibank, Credit Suisse and UOB Bank. Cindy has contributed heavily to the creation of Module 5: Display, Email and App Marketing, where you will find her in action!
If you wish to explore and become an expert in Digital Marketing, check out upGrad & MICA’s PG Certification in Digital Marketing & Communication. Become an expert in social media marketing, content marketing, branding, marketing analysis and PR. As such, we at UpGrad are proud to say that the Strategic Digital Marketing program that we have created is one of the most comprehensive programs in marketing combining the best of both worlds that any student would wish for!
Which is better between an online and offline PG certification?
Although your final decision of choosing a program should depend on your individual circumstances, there are certain factors you should keep in mind while making the choice between the two. It is recommended to research the scope, average fees, duration, and location of the program you’re interested in and check to see if it would be compatible with your preferences. Generally, online programs could prove to be less expensive in comparison. Owing to their flexible nature, they could also afford you a chance to gain work experience while you might still be pursuing your course.
Is marketing a good major to pursue during post-graduation?
Over the recent years, the scope after specialization in marketing has greatly widened. With recent advancements in technology, marketing strategies have greatly evolved to meet the current demand of a tech-savvy world. Future growth prospects and job opportunities continue to flourish in this domain. Equipping yourself with a certification or degree in this field can help you stand out from the crowd in front of employers. It is important to note here, though, that your choice of major should depend on the basis of many other factors as well such as your interest, past work experience, and background.
How can I make the most of an online certification program?
Certifications and degrees are important investments for your future and career growth. Therefore, it is advisable to make optimal use of the learning opportunities as well as the networking possibilities that may present themselves during the duration of your course. This will allow you to increase the scope of your network and help you gain access to never-before opportunities. Keeping an open and inquisitive mind will also help you in exploring multiple potentialities. Lastly, you should always be on the lookout for new and exciting opportunities that would help you to gain valuable exposure in your field of choice.