Blog_Banner_Asset
    Homebreadcumb forward arrow iconBlogbreadcumb forward arrow iconDigital Marketingbreadcumb forward arrow iconUpGrad Student Athul Uday on Rethinking Marketing Frameworks

UpGrad Student Athul Uday on Rethinking Marketing Frameworks

Last updated:
20th Feb, 2018
Views
Read Time
4 Mins
share image icon
In this article
Chevron in toc
View All
UpGrad Student Athul Uday on Rethinking Marketing Frameworks

I lead the marketing team for a firm with a legacy of B2B technology solutions and can say with utmost confidence that a dynamic shift is happening in the marketing industry. The industry, as well as my company, is undergoing a massive transformation in terms of needs, wants, audiences and solutions. This transformation requires all teams, but most importantly the marketing team, to rethink its approaches to customer acquisition and thought leadership. Digital transformation isn’t just a requirement anymore but a necessity.

Best Digital Marketing Courses Online

While I’m not new to digital marketing tools, the situation warranted I brush up my framework thinking. It was in this context that I decided to enroll in UpGrad’s PG Certification in Digital Marketing & Communication.

Personally, I have used several ed-tech platforms including Coursera and Edx but I found the learning experience in UpGrad to be deeply immersive and engaging – several notches above other stated platforms. The technology product and its interface is gorgeous. Smooth as silk and solid as a diamond.

Ads of upGrad blog

In-demand Digital Marketing Skills

Athul Uday on Rethinking Marketing Frameworks
I absolutely adore how social interactions have been built into the product in the form of discussion forums. It takes networking and discussions to another level. Gamification is done exceedingly well with leaderboards, fun badges, and threaded replies. Content is highly abstracted and a lot of thought seems to have been put in the making. Even the short video lectures of ~4mins, pack a punch. You are in for a fun intellectual ride, but may I warn you that these are not easy videos that can be consumed while taking a metro ride. The case-based learning is at the heart of this course. The cases are a fine mix of global and local, B2B and B2C – both old and new.

Digital Marketing Free courses to Learn

If you like stories, you’ll definitely enjoy the lectures! The curriculum is designed to impart framework thinking. If you are looking for materials that will help you quickly set up a Google Adwords Campaign up and running, look elsewhere. The course from UpGrad, will make you think why, when and how programmatic advertising should fit into your scheme of things.

Popular Digital Marketing Blogs

upGrad’s Exclusive Digital Marketing Webinar for you –

What’s new in Marketing?

Ads of upGrad blog

 

If you wish to explore and become an expert in Digital Marketing, check out upGrad & MICA’s PG Certification in Digital Marketing & Communication. Become an expert in social media marketing, content marketing, branding, marketing analysis and PR.

Explore the Digital Marketing courses at upGrad.

Profile

Athul Uday

Blog Author
Athul Uday is currently leading the Marketing efforts at Kirusa -a voice-over-data company, with a focus on African markets. In past, co-founded, built and transformed Happy Cook into one of the most loved Food-tech brands in Bengaluru. He is one of our students in UpGrad Executive Program in Strategic Digital Marketing Program with Cambridge Judge Business School.
Get Free Consultation

Selectcaret down icon
Select Area of interestcaret down icon
Select Work Experiencecaret down icon
By clicking 'Submit' you Agree to  
UpGrad's Terms & Conditions

Our Popular Digital Marketing Course

Frequently Asked Questions (FAQs)

1How can I stay relevant as marketing gets evolved over time?

The digital revolution has taken the world by storm. Across fields and industries, a lot of job roles have now become incompatible with the changing times as technological advances threaten to render these positions irrelevant. To stay relevant, it would be a good idea to regularly connect with industry experts and conduct your own research to find out the new in-demand skills in your field. Then, pursuing online courses and certifications to upgrade these skills can help you in not only mastering the same but gaining tangible proof for the same which would be readily accepted and appreciated by current and future employers.

2Why should I study marketing?

Marketing can be a rewarding pursuit. With respect to the new and ever-increasing opportunities in this field, it would be an easy choice for all those who find themselves passionately looking up and reading about innovative marketing concepts and strategies. Studying marketing can not only help you in carving a bright corporate future, but fundamental concepts of the same could even help you in case you ever plan on setting up your own business. Skills like SEO are relevant across fields. Most importantly, you will be seeking an in-demand profession that is evergreen with opportunities.

3How can marketing case studies help with learning?

By reviewing old and new marketing case studies, something that is at the core of upGrad’s online certification in digital marketing and communication, students get to develop an in-depth understanding of what has worked for some businesses, what has not, and learn to recognize the deciding factors between good and bad marketing strategies and choices. There is no formula for marketing. Every brand must evolve its own set of smart marketing choices that complement its position, values, and goals for the future. Looking at case studies broadens one’s perspective and thus, helps in doing the same.

Explore Free Courses

Suggested Blogs

10 Best Digital Marketing Project Ideas & Topics for Beginners / Students [2024]
278208
As someone who has navigated the dynamic realm of digital marketing for years, I understand the challenges that beginners face when trying to kickstar
Read More

by Sriram

31 May 2024

Top 20 Fun Social Media Project Ideas & Topics For Beginners [2024]
91275
Social media apps are platforms that enable users to create, share, and interact with content and connect with others through networks. They facilitat
Read More

by Rahul Karthikeyan

30 May 2024

Top 77 Social Media Marketing Interview Questions & Answers: Ultimate Guide 2024
90238
Attending a Social Media Marketing Interview and curious about what are all the interview questions will be asked? Prior to attending a social media m
Read More

by Dilip Guru

18 May 2024

27+ Digital Marketing Interview Questions & Answers 2024 – Must Know
135557
Nervous about your upcoming Digital Marketing interview? Fear no more! we are there to help you. One of the hottest fields to rise up in the online sp
Read More

by Nitin Gurmukhani

16 May 2024

Top 11 Careers in Digital Marketing: Ultimate Guide [2024]
35457
A career in digital marketing offers exciting opportunities to engage with diverse audiences and drive business growth through online channels
Read More

by Sriram

11 May 2024

Top 10 Highest Paying Jobs in Marketing in India [A Complete Report]
905873
If you ask anyone in the age group of 20 and 60 years, the very word, ‘leisure’ is a fleeting concept. In the race to meet the endless ser
Read More

by Rahul Karthikeyan

14 Apr 2024

How Much Does YouTube Make in India? What Does YouTube Pay for Views?
151220
YouTube Monetisation: How Much Money do Indian Creators Make? The world is rapidly moving towards online visual content, and engaging video content i
Read More

by Robin Joseph Abraham

05 Mar 2024

The Cost of Success: Guide to Digital Marketing Course Fees
5176
As someone who understands the potential of digital marketing, I’m passionate about its impact on careers and businesses. However, I am also awa
Read More

by Harish K

29 Feb 2024

100 Best Youtube Channel Ideas for Beginners for 2024
15674
Starting a YouTube channel can be a lot of work. YouTubers need to script, edit and post their content regularly, in this chaos if one can find ideas
Read More

by Sriram

26 Feb 2024

Schedule 1:1 free counsellingTalk to Career Expert
icon
footer sticky close icon