MBA (Global) with Specialisation in Digital Marketing

Be a business leader of tomorrow and advance your career with MBA Degree from Australia's top B-School - Deakin Business School (DBS). Specialize in Digital Marketing and earn dual credentials from Deakin University and MICA.

Intro Video
  • Online
  • Dual Credentials
    Deakin & MICA
    Deakin Accreditation
  • 21 Months
    Recommended 15-18 hrs/week
  • Dec 30, 2021
    Batch Start Date
  • 5 out of 6 Learners
    Get Positive Career Growth
  • Overview
  • Tools
  • Certificate
  • Instructors
  • Syllabus
  • Benefits
  • Hiring Partners
  • Fees
  • Refer & Earn
  • FAQ

Programme Overview

Key Highlights

  • Get a MBA (Global) Degree from Deakin Business School
  • Certifications from MICA and Facebook
  • DBS is Among the Top 1% B-Schools Worldwide
  • Alumni status from Deakin University and MICA
  • Get 1:1 Mentorship from Industry Leaders
  • Advance your career with 360° Career Support

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects

  • Top Subjects You Will Learn
    SEO, SEM, Social Media and Content Marketing, Branding, Marketing Analytics, Business Growth Strategies, Leadership, Strategic Thinking & Planning Abilities, Integrated Business Strategy Formulation, Design Thinking
  • Job Opportunities
    Management Consulting, Strategy, Operations, Business Development/Sales, Marketing, Finance, and HR Management
  • Who Is This Programme For?
    Working professionals looking to specialise in Digital Marketing with MBA from top B-school
  • Minimum Eligibility
    Bachelor’s degree with a minimum of 50% grades/marks. 3 years of relevant work experience combined in business-related roles in areas such as People Management, Project Management, Planning, Financial Management, Sales, Strategy, Operations, and Leadership roles etc, and must meet Deakin’s English Language requirements.

Digital Marketing Platforms and Tools

MBA (Global) Degree

Become a part of global & strong alumni network of one of Australia's Top B-School - Deakin Business School

  • Get a MBA (Global) Degree from Top 1% of Business Schools Worldwide
  • Graduate from a B-School with dual accreditation - AACSB and EQUIS
  • Learn industry relevant skills to enhance your career
MBA (Global) Degree
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Learn from Top Professors from Australia and India and the best of Industry Experts


Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions

  • Marketing Fundamentals
    • 4 Weeks
  • Digital Channel Deep Dives 1
    • 6 Weeks
  • Digital Channel Deep Dives 2
    • 8 Weeks
  • Marketing Analytics and Integrated Strategy
    • 4 Weeks
  • Business Communication
    • 2 Weeks
  • Accounting and Finance
    • 2 Weeks
  • Decision Sciences
    • 2 Weeks
  • Business Economics
    • 2 Weeks
  • Sales and Distribution Management
    • 2 Weeks
  • Operations & Supply Chain Management
    • 2 Weeks
  • Strategy Formulation
    • 8 Weeks
    • 2 Assignments
  • Disruption, Innovation, and Change
    • 8 Weeks
    • 2 Assignments
  • Financing your Strategy
    • 8 Weeks
    • 2 Assignments
  • International Business
    • 8 Weeks
    • 2 Assignments
  • High Performing Organizations
    • 8 Weeks
    • 2 Assignments
  • Global Capstone Project
    • 6 Weeks
    • 1 Assignment
  • 800+
    Hours of Learning
  • 50+
    Live Sessions
  • 15+
    Case Studies and Projects
  • 10
    Platforms and tools
  • Learning Support
    Industry Mentors
    • Receive unparalleled guidance from industry mentors, teaching assistants and graders
    • Receive one-on-one feedback on submissions and personalised feedback on improvement
    Student Support
    • Available all days 9 AM - 9 PM IST.
    • For urgent queries, use the Call Back option on the platform.
  • Q&A Forum
    • Timely doubt resolution by industry experts and peers
    • 100% expert verified responses to ensure quality learning
    Expert Feedback
    • Personalised expert feedback on assignments and projects
    • Regular live sessions by experts to clarify concept-related doubts
  • upGrad BaseCamp
    • Fun-packed, informative and career building workshops, including sessions by industry professionals and professors
    • Group activities with your peers and alumni
    Industry Networking
    • Live sessions by experts on various industry topics
    • One-on-one discussion and feedback sessions with industry mentors
upGrad Alumni in Digital Marketing
Top companies from all around the world have recruited upGrad alumni
Programme Fee
INR 5,29,800 (incl. taxes)
EMI Options Available
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    Empowering learners of tomorrow

    Sign up for the MBA (Global) with Deakin University today!
    • MBA from top 1% B-schools worldwide
    • World Class Faculty
    • Dual certification from Deakin and MICA
    • Specialize in Digital Marketing

    Refer someone you know and receive Flipkart vouchers worth INR 3,000!*

    *Referral offer is valid only on the MBA (Global) with Specialisation in Digital Marketing Program.

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    Frequently Asked Questions