70% pre recorded and 30% live sessionsBlended Format
Deakin AccreditationAACSB & EQUIS
Duration 22.5 Months
DM: 7-12 hrs/week | Deakin: 16-20 hrs/weekLearning Hours
Batch Start DateComing Soon

    Programme Overview

    Key Highlights

    Get a MBA (Global) Degree from Deakin Business School
    Get a MBA (Global) Degree from Deakin Business School
    Certification from MICA
    Certification from MICA
    DBS is Among the Top 1% B-Schools Worldwide
    DBS is Among the Top 1% B-Schools Worldwide
    Alumni status from Deakin University and Executive Alumni Status from MICA
    Alumni status from Deakin University and Executive Alumni Status from MICA
    Get 1:1 Mentorship from Industry Leaders
    Get 1:1 Mentorship from Industry Leaders
    Advance your career with 360° Career Support
    Advance your career with 360° Career Support
    Add-on certification from Facebook
    Add-on certification from Facebook

    The Deakin MBA is designed to build your business acumen, enhance your decision-making and communication skills, and ultimately to further your career as a manager and leader in your chosen field. - Assoc. Prof. Colin Higgins, Course Director, MBA (Global), Deakin University

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    Syllabus

    Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects

    Download Syllabus
    Top Subjects You Will Learn
    SEO, SEM, Social Media and Content Marketing, Branding, Markview more
    Job Opportunity
    Management Consulting, Strategy, Operations, Business Develoview more
    Who Is This Programme For?
    Working professionals looking to specialise in Digital Markeview more
    Minimum Eligibility
    Bachelor’s degree with a minimum of 50% grades/marks. 3 yearview more
    MBA (Global) Degree
    Become a part of global & strong alumni network of one of Australia's Top B-School - Deakin Business School
    MBA (Global) Degree
    Click to zoom
    • Get a MBA (Global) Degree from Top 1% of Business Schools Worldwide
    • Graduate from a B-School with dual accreditation - AACSB and EQUIS
    • Learn industry relevant skills to enhance your career

    Instructors

    Learn from Top Professors from Australia and India and the best of Industry Experts

    Syllabus

    Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions

    Download Brochure
    944
    Hours of Learning
    46
    Live Sessions
    244
    Case Studies and Projects
    50
    Tools covered

    Digital Marketing Landscape

    4 Weeks
    • Fundamentals of Marketing
    • Digital Marketing Metrics and Channels
    • Customer Centricity
    • Projects/Case Study

    Digital Channel Deep Dives 1

    8 Weeks
    • Designing a Web Presence
    • Social Media Marketing
    • Search Engine Optimisation
    • Projects/Case Study

    Digital Channel Deep Dives 2

    8 Weeks
    • Search Engine Marketing
    • Programmatic & Display Advertising
    • Content Marketing
    • User Nurturing
    • Projects

    Marketing Analytics and Integrated Strategy

    3 Weeks
    • Web Analytics
    • Defining a Robust Digital Marketing Strategy
    • Planning DM Resources (Agency/Team)

    Capstone Project and e-Commerce Bootcamp

    3 weeks
    • e-Commerce Bootcamp
    • Capstone Project

    Business Communication

    4 Weeks
    • Effective Communication
    • Building a Personal Brand
    • Sim/Project/Case Study

    Accounting and Finance

    2 Weeks
    • Managerial Accounting
    • Project Evaluation
    • Working Capital Management
    • Sim/Project/Case Study

    Decision Sciences

    2 Weeks
    • Inferential Statistics
    • Hypothesis Testing for Managers
    • Forecasting for Managers
    • Sim/Project/Case Study

    Business Economics

    2 Weeks
    • Microeconomics - I
    • Microeconomics - II
    • Macroeconomics
    • Sim/Project/Case Study

    Sales and Distribution Management

    2 Weeks
    • Fundamentals of Sales
    • Territory Management
    • Team and Customer Management
    • Sim/Project/Case Study

    Operations & Supply Chain Management

    2 Weeks
    • Operations Management
    • Supply Chain Management
    • Sim/Project/Case Study

    Strategy Formulation

    8 Weeks
    2 Assignments
    • Strategic Capabilities & Choices
    • Design Thinking

    Disruption, Innovation, and Change

    8 Weeks
    2 Assignments
    • Leading Strategic Innovation
    • Leading through Change

    Financing your Strategy

    8 Weeks
    2 Assignments
    • Financial Analysis & Budgeting
    • Capital Budgeting

    International Business

    8 Weeks
    2 Assignments
    • International Business

    High Performing Organizations

    8 Weeks
    2 Assignments
    • Enhancing Performance
    • Developing High Performing Teams

    Global Capstone Project

    6 Weeks
    1 Assignment
    • Capstone Project

    Digital Marketing Platforms and Tools

    The upGrad Advantage

    benefits

    Learning Support

    Learning Support
    Industry Mentors
    • - Receive unparalleled guidance from industry mentors, teaching assistants and graders
    • - Receive one-on-one feedback on submissions and personalised feedback on improvement
    Student Support
    • - Student support is available 7 days a week, 24*7.
    • - You can write to us via studentsupport@upgrad.com or for urgent queries use the " Talk to Us" option on the learn platform.
    benefits

    Doubt Resolution

    Doubt Resolution
    Q&A Forum
    • - Timely doubt resolution by industry experts and peers
    • - 100% expert verified responses to ensure quality learning
    Expert Feedback
    • - Personalised expert feedback on assignments and projects
    • - Regular live sessions by experts to clarify concept-related doubts
    benefits

    Networking

    Networking
    BaseCamp and Industry Visits
    • - Fun-packed, informative and career building workshops, including sessions by industry professionals and professors
    • - Group activities with your peers and alumni
    Industry Networking
    • - Live sessions by experts on various industry topics
    • - One-on-one discussion and feedback sessions with industry mentors

    Admission Process

    There are 3 simple steps in the Admission Process which is detailed below:

    upGrad Alumni in Digital Marketing

    Top companies from all around the world have recruited upGrad alumni

    Program Fees

    ₹ NaN (Incl. Taxes)*

    View Plans
    * EMI Options Available.

    Empowering learners of tomorrow

    Start Referring

    Refer someone you know and receive Gift vouchers worth INR 3,000!*

    *Referral offer is valid only on the MBA (Global) with Specialisation in Digital Marketing Program.

    Based on upGrad NPS response data obtained from ~1252 learners, between 2nd Oct'21 to 18th Oct'21 for upGrad courses*. The review was performed by Deloitte Touche Tohmatsu India LLP. upGrad is a platform to facilitate program delivery by educational institutions and is not a college or a university itself. *programs.upgrad.com/disclaimer_courselist"

    Frequently Asked Questions

    COURSE ELIGIBILITY

    Who is this programme for?

    MBA (Global) is designed for those who are looking to elevate their career in digital marketing domain through and MBA that gives them exposure to digital marketing skills and tools and also management concepts from a top global B-school.

    Is there a minimum qualification for this programme?

    • Bachelor’s degree with a minimum of 50% grades/marks.
    • 3 years of relevant work experience combined in business-related roles in areas such as People Management, Project Management, Planning, Financial Management, Sales, Strategy, Operations, and Leadership roles etc.
    • Must meet Deakin’s English Language requirements.

    What is the admission process?

    The admissions process is completely online. Following are the key steps in the application process:

    Step 1- Application Form

    Fill out an application

    Step 2- Review and Shortlisting of Suitable Candidates

    Shortlisting /Profile review Round with Academic Counselor


    Step 3- Enrollment 

    Profile Shortlist and Enrollment

    COURSE CURRICULUM

    What kind of certification will I get after completion of this course?

    Post successful completion of this programme, you will get an Advanced Certificate from MICA and MBA (Global) degree from Deakin University.

    Can I do this Programme from my city?

    You can learn this programme from any city in India and abroad.

    How do I know that this programme’s curriculum is the best?

    The curriculum is developed by the best Faculty Members from MICA and Deakin, with special inputs by industry experts, which makes it extremely relevant to working professionals. Along with it, our Support Services, Career Assistance, and Live Sessions make it a classroom experience, which no one else in the market can offer.

    What kind of offline networking events are conducted?

    Every quarter, offline networking events called upGrad BaseCamps are conducted in major cities of Delhi, Mumbai, Bangalore, etc. These BaseCamps help you network with your peer group, learn from the best of industry experts. Alumni of all batches of the programme are invited to these events, which help you make connections with your fellow participants, along with engagement in group projects, industry interaction and much more.

    What kind of support does upGrad offer?

    • Our dedicated Student Support Team is available 7 days a week 24*7 to resolve your non-academic queries. Email us on studentsupport@upgrad.com to receive a response within 24 hours. For any urgent queries, please use the Call Back option on the learning platform and get a response within 2 working hours.
    • Additionally, an upGrad buddy will enhance the learners’ experience by engaging with them to ensure they are on track with upcoming deadlines, submissions, offer guidance, and resolve their non-academic queries.
    • Extensive academic support through the Discussion Forum, weekly TA-Sessions. Just like in a university, your batchmates will help you with any academic queries. This will happen via the Discussion Forum.
    • Other than your peers, you also have TAs (Teaching Associates) for any academic query. Your academic queries will be solved by the Faculty and TAs in 36-48 hours.

    PAYMENT

    How much do I pay to block my seat?

    You need to pay ₹ 25,000 to block your seat.

    upGrad Learner Support

    For Indian Nationals
    For Foreign Nationals
    We are available 24*7